by Debbie Burke
A college music major receives an email that’s a dream come true. A professor from the same college retired and must find a good home for a gently used baby grand piano. Money isn’t important. In fact, the professor will give the piano away as long as the recipient cherishes it as much as the professor did. To receive the piano, the student only needs to pay a moving company to deliver it.
For a little over $500, delivery is in 10 days, or for expedited two-day service, the fee is $1000. Simply pay the charge in advance by Zelle or cryptocurrency.
A university alum receives a similar email from a professor at that university who’s assisting the widow of a faculty member. She must downsize and wants to donate her husband’s precious baby grand piano to someone who will truly appreciate it. Similar terms: pay a moving company only for delivery charges by Zelle or crypto payment in advance.
Seeing a pattern?
In reality, there is no retired professor or widow, no moving company, and, most of all, no piano. There is only a scammer who preys on unsuspecting victims, pocketing untraceable payments that can’t be recovered.
Scammers understand psychology and know how to appeal to emotions. They offer a music lover’s dream come true for free. But free is almost never free.
Attorney Steve Weisman posts daily fraud warnings on his excellent website Scamicide. His report from June 21, 2024 says:
“Cybersecurity company Proofpoint recently discovered a scam in which people are receiving emails offering a free piano which is available often purportedly due to a death in the family. The scam has largely targeted students and professors at colleges and universities. Often in the email, the scammer poses a someone from the same college or university as that of the targeted victim. According to Proofpoint they have identified about 125,000 of these emails sent since the beginning of the year.”
Steve adds:
“People may trust emails such as this due to affinity fraud where we tend to trust people with whom we share some kind of connection and getting an email such as this that appears to come from someone at your college or university may cause the person receiving the email to trust it to be legitimate.”
The free baby grand piano scam has been around for several years but affinity angle may be a newer, more sophisticated refinement. Reddit has numerous reports about the fraud, including this one from 2021 where the intended victim fortunately caught on before sending money.
The scammer runs ads in online marketplaces like Craig’s List, offering a premium piano for free. The ad is embellished with sentiments that appeal to the buyer’s emotions, like: “want[ing] the piano to be used to share with friends and family the joys of music.”
The person who answers the ad is then referred to a professional-looking website of a moving company that will deliver the piano. Contact may be by email or live chat. The mover even sends a photo of the piano to add legitimacy. However, the photo is probably a generic one from a stock photo site…like the one I used to illustrate this post.
Pro tip: To check photo sources, run a reverse image search through TinEye or Google. This tip also works to verify photos featured on dating sites where the subjects are often models, not real people.
The terms for the delivery payment should set off deafening alarm bells: No credit cards, no PayPal, no secured money transfers. Payment must be made in advance via Zelle, money order, or gift cards.
Peer-to-peer (P2P) payments are popular because they are a fast, convenient way to send money.
The downside: if the merchandise isn’t delivered or is defective, the buyer has no recourse. Once fraudsters receive the money, they disappear. The victim is out of luck because law enforcement can’t help.
Here’s Steve’s recommendation about using P2P services:
“There are many other scams involving Venmo, Zelle and other P2P services and the legal protection that you get with these services in the event you are scammed is nowhere near as great as the protection you get with your credit card. A good rule to follow is to never use Venmo, Zelle or any other P2P service for any business transaction, but limit their use to small transfers between friends and family.”
Brown University posts piano scam warnings on their “Phish Bowl” site. They included the below email which was particularly entertaining. Notice Josiah’s position.
From: Josiah [deleted]
Subject: Baby yamaha piano for free
Date: October 13, 2023 at 5:37:10 PM EDT
To:Dear Student /Staff/Faculty,
One of our staff, Mr. Phil H. is downsizing and looking to give
away his late dad’s piano to a loving home. The Piano is a 2014 Yamaha
Baby Grand size used like new. You can write to him to indicate your
interest on his private email [deleted] to arrange an
inspection and delivery with a moving company. Kindly write Mr. Phil H. via your private email for a swift response.Josiah [deleted]
Professor of Psychoceramics
Per Wiktionary: “Noun. psychoceramics. The study of crackpots.”
Gotta appreciate a scammer with a sense of humor.
Many thanks to Steve Weisman for permission to quote.
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TKZers: Do you know about frauds where valuable items (like a piano) are offered as bait? Have you or someone you know ever been targeted by an affinity scammer?
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Investigator Tawny Lindholm encounters a clever affinity scam in Stalking Midas. But a glamorous con artist has killed before to cover her tracks. Now Tawny is in her crosshairs.