How Time Off Benefits Writers

The last part of Tips to Improve Newsletters series will continue next time. Two reasons for skipping this week. First and foremost, I’ve been glued to the keyboard for months with very little time-off, and I need a break. Two, it’s Memorial Day. Yesterday, the hubby and I cruised around the lakes and through tree-lined backroads on our new HD Heritage Softail Classic—a well needed respite among nature. We plan to continue that ride today.

Here’s a pic of our new baby…

HD Heritage Softail Classic

©2023 Sue Coletta

Time off benefits us for many reasons. When we break from our usual routine, we can no longer operate on autopilot. That decreased familiarity flips a switch in our brain to be more fully present, to really wake up. Meditation has a similar effect. Thus, taking time off increases mindfulness and produces a higher level of wellbeing.

Heart Health

Time away from the keyboard also improves heart health. It can help reduce the risk for metabolic syndrome—a cluster of health issues including high blood pressure, high blood sugar, excess belly fat, and abnormal cholesterol levels—which raises the risk for heart disease, stroke, and type 2 diabetes, according to Forbes. In fact, researchers found that in those who vacationed and/or took time off on a regular basis were less likely to die from heart attacks and other cardiovascular problems.

Stress

Time off reduces stress. When we’re stressed, our bodies release hormones like cortisol and adrenaline. Over time, chronic stress increases our risk for health issues.

Another scientific study found that spending at least two hours per week in natural environments—parks, forests, beaches, lakes—is not only great for our soul, it’s also good for our health.

Brainpower

Taking time off improves the capacity to learn. When the brain is fully relaxed, it consolidates knowledge and brainpower.

“Neuroscience is so clear, through PET scans and MRIs, that the ‘aha’ moments comes when you’re in a relaxed state of mind.”

—Brigid Schulte, author of Overwhelmed: Work, Love and Play When No One Has the Time

Hence why some of our best ideas come while we’re in the shower, on a walk, or as we’re falling asleep. In fact, a professor at Columbia Business School has conducted numerous studies, drawing a link between travel and creativity.

“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections…”

—Adam Galinsky, Columbia Business School

Sleep

Sleep is a commodity many of us struggle with, evident in the comments of Steve’s recent post. Stress lowers sleep quality—wake up groggy and/or suffers from a lack of energy. But taking time off to read, take a walk, or other activities can lower your stress levels. Thus, induces a better night’s sleep.

If you’re overwhelmed or cognizant that your body needs rest, take what Psychological Therapist Kate Chartres calls a “duvet day.”

“Having a duvet day replenishes your stocks. Finding the time to switch off the mind…and stop that internal chatter allows your anxious mind to repair… You’ve all heard about how our muscles need to rest. We don’t work the same ones every day, so they have time to repair. The mind needs time too, to rest and repair. This enables you to be better, more responsive, and focus on your return to work.

So, if you are feeling frazzled and in need of that duvet day, but you keep going, the chances are you’ll get more and more frazzled, less and less focused, less able to do your job. When we have too much going on, our concentration and ability to use initiative, judgement etc., are all affected. So, can you afford to pull a sickie? I think the question is to look after your mental health, can you afford not to?”

Happy Memorial Day, TKZers!

Be kind to yourself today. I’ll be around in the morning, then we’re off on another adventure. But don’t let that stop you from having fun in the comments.

What’s your favorite form of R&R? Any plans today?

To our military men and women: Thank you for your service. <3 

Tips to Improve Newsletters Part II: Design

Designing an author newsletter can be a daunting task. Whether you‘re a seasoned veteran or a firsttime author, it‘s important to create an effective newsletter to nurture the author/reader relationship and expand your audience. 

Ready to roll up your sleeves and dive in? Cool. Let’s do this.

K.I.S.S.

A simple design works best. As JSB mentioned in the comments of Part I, many of us suffer from newsletter fatigue, so don’t confuse readers by adding more than a few key features. A minimalist style keeps the focus on the content.

Email services like MailerLite or MailChimp offer multiple templates that don’t require any tech skills to customize. Most are drag & drop.

Header Image

A high-quality header image sets the tone for your newsletter. I use the same header as my website, so readers instantly recognize the email is from me.

Catchy Headline

If your headline allows the reader to think, “Meh. I’ll read it later” chances are they’ll never get around to reading the newsletter. An irresistible headline encourages the reader to open your email as soon as it hits their inbox. Headlines aren’t easy. I still haven’t mastered them, but I have learned a few tricks.

  • Make readers feel like they’ll learn something. Example: How to Decipher Crow Language
  • Or focus on actionable steps. Example: Befriend Crows in 5 Easy Steps
  • Or solve a problem. Example: 6 Ways to Spend Less Money on Crows (if any of you ever receive an email with this headline, please forward it to me. LOL)

Once you have your header image and headline, it’s time to focus on your content.

Content

As I mentioned in Part I, give more than you receive. The majority of your newsletters should not ask your audience to buy anything. Condition them to click links, yes, but not a purchase link. For example, to match one of the above headlines, I could include a link to a live feed of crows building a new nest. Which, by the way, often includes weaving metal wires into the base to strengthen the foundation.

By giving more than you receive, you build trust. After all, you wouldn’t shove your book(s) in the face of someone you just met in person. Correct? Same principles apply.

The content should be concise, focused, and relevant to your theme. For a refresher on theme, read Part I. One of the easiest ways to lose subscribers is to overwhelm readers with too much information. No one will take the time to read a lengthy newsletter. Instead, fulfill the promise in your headline. Nothing more, nothing less. If you have more to say on the subject, save it for next time. The perfect length for a newsletter, so it’s worth your readers’ time but not time-consuming, is about 3-4 paragraphs.

Call To Action

At the end of your newsletter, include a clickable call-to-action button with compelling language like “Watch Live Feed” or “Download Free Book.” One of my favorite calls-to-action is “Hit Reply.”

Before the CTA, I ask a question. A few examples are:

  • Tell me about your favorite childhood pet.
  • Have you ever seen a bald eagle up close? What about a golden eagle? What was that experience like for you?
  • Have you ever been whale watching? How’d you feel when the whale breeched?

Note the words in bold. When you ask readers to hit reply, you are initiating a friendly conversation. Not only do you get to know your readers but you’re nurturing the author/reader relationship. And you’d be surprised how much people appreciate an author asking them anything, even if it’s only, “How’s your day going? You doin’ all right today?”

Too many authors toss out orders without giving two sh*ts about the people who read their books. Things like, buy my books, review my books, tell all your friends about my books, preorder my new release, follow me on every social media site and share all my posts. I saw your review on Amazon, but why didn’t you also review on BookBub and Goodreads and B&N and Apple and Google Play and Kobo?

Sadly, I’m not exaggerating as much as one might think. Not long ago, I unsubscribed from a well-known author’s newsletter after she told me to buy two copies of her new book, one for me and one for a friend. Seriously? I don’t care who you are. I’m not buying two $20 paperbacks because Miss Bigshot Author ordered me to do it. In fact, I stopped reading her books altogether. I’d rather support authors who appreciate their readers. How ’bout you?

Another author messaged me on social media to tell me she thanked me for my help in the acknowledgments, then had the audacity to say, “Buy the book to see your name.” If that wasn’t bad enough, she then asked if I could buy it that second — not later that night or in the morning — I had to buy the book right then. And, get this, send her a screenshot of the confirmation page as proof of purchase! The nerve of some people.

Ahem. Anyway…

By asking a simple question at the end of my newsletter, I’ve received some truly heartwarming responses. Readers just want to know they’re more than a sale to us. They want to be seen. Don’t we all? So, be genuine, be kind, and show your humanity.

Okie doke. Well, since we didn’t get to onboarding sequences and other time-savers, stay tuned for Part III.

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Restless Mayhem is available at all online retailers.

5 Tips to Improve Newsletters – Part I

When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?

Revision and Omar Khayyam

The Moving Finger writes; and, having writ,
Moves on: nor all thy Piety nor Wit
Shall lure it back to cancel half a Line,
Nor all thy Tears wash out a Word of it.

* * *

That powerful verse from The Rubaiyat of Omar Khayyam must surely resonate with every adult of a certain age who reads it.

Fortunately for us on The Kill Zone, however, Mr. Khayyam wasn’t writing about writing. Authors can indeed go back and cancel half a line, delete a few sentences, or even start the whole darn thing over from scratch. So, let’s talk about revision.

* * *

There are a variety of opinions on the need to revise a manuscript. Here are a few:

Clearly, not everyone agrees on the need to revise, or how much time should be spent on it. But for those who do favor spending that time, how should they approach the revision process?

* * *

In my limited experience, revision is a serious part of my writing. Although I don’t keep detailed time sheets, I’m guessing I spend at least half my time revising. (When I talk about revision, I’m not talking about fixing grammar, typos, or punctuation mistakes. Those can be fixed by software and good editors. To me, revision concerns the story itself, the way it ebbs and flows, how the underlying theme plays out, and the rhythm of the words.)

My first draft is an act of getting the story out of me and onto the page. Some of it may be good, but some of it is just plain vanilla story-telling without any spice. Revision is an opportunity to transform that first story idea into an entertaining, thought-provoking novel. But it’s also a balancing act. How do I keep the voice, the tone, the essence of the thing I created while changing it? It’s like trying to make sure you don’t spoil the wine while polishing the cup it’s in.

* * *

There are plenty of books and online resources with information about how to revise, but here are a few pieces of advice I’ve found helpful:

  1. To get a clear perspective of your work, take some time off between finishing the first draft and starting the revision process. (Sue Coletta wrote a TKZ post on Critical Distance last week.)
  2. After taking the break (which may last a week or a month), read through the first draft at one sitting, if possible. Some craft experts recommend printing the manuscript so that it’s easy to make notes on the pages.
  3. Review the overall arc of the plot: I use Scrivener’s outline feature to get the number of words in each chapter, and I add a sentence or two to describe the timeframe and goal for each chapter. Then I download this to a spreadsheet and calculate the percentage through the book for each milestone. I may rearrange the chapters (easy to do in Scrivener) or even delete sections that don’t serve the story. I may add new scenes or chapters.
  4. Revisit the characters. Is the main character well-defined and can you trace his/her arc through the plot? Do the secondary characters add spice to the story?
  5. Reread each scene. Does it tell a story in itself? Does it end with a reason for the reader to turn the page? Is the dialogue snappy?
  6. Check the pacing. Does the pacing give the reader a chance to catch his/her breath after a tense scene?
  7. Back to the beginning. Review the first sentence, the first paragraph, the first page of the manuscript. Will this hook a reader?
  8. Get feedback from Beta readers. Their first-time-through reactions are invaluable.
  9. Never Give Up

This list appears to be linear, but my process is more iterative. I go back through steps #3-#7 as many times as I think I need to, and I employ a developmental editor and a copy editor to help me refine my work. I also have the good fortune to have a novelist husband who listens to my concerns and helps me figure out how to solve all the little problems that pop up as I make my way through this labyrinth called Writing.

  • So, TKZers: How important is revision to you?
  • What steps do you take to revise your manuscript?
  • What percentage of your writing time is spent revising?

Landing the Novel – The Story of the Gimli Glider

If you can walk away from a landing, it’s a good landing. If you use the airplane the next day, it’s an outstanding landing.” – Chuck Yeager

* * *

In July 1983, Air Canada Flight 143, a Boeing 767 airliner, took off from Montreal to fly to Edmonton with an intermediate stop in Ottawa. The trip ended somewhat prematurely.

Now, when you get ready to take a road trip, how do you handle the fuel? I’m guessing you go to the gas station and fill your car up, even if it’s a short trip, right? But airlines don’t do that. It’s common practice to load enough fuel into the plane to get it to its destination, and then on for another 45 minutes or so, to take care of any unforeseen circumstances. The reasoning is that filling the fuel tanks all the way adds a lot of weight to the plane, thereby making it more expensive to fly. There are tools to determine the amount of fuel to add to the plane before take-off.

That’s where the problem for Flight 143 began.

The fuel quantity indicator on the Canadian airplane was found to be defective, but there was no replacement available, so the crew manually determined the amount of fuel needed to fly all the way to Edmonton. This involved measuring the amount of fuel with a floatstick and doing some mathematical calculations and conversions. Mistakes were made. The plane took off on its journey and made the intermediate stop in Ottawa. As it departed Ottawa, no one knew that it didn’t have enough fuel onboard to make it to Edmonton.

The Boeing 767 is a two-engine aircraft. Flying toward Edmonton, it was at an altitude of about 41,000 feet when the left engine fuel pressure alarm sounded. The cockpit crew assumed it was a fuel pump problem and silenced the alarm, knowing the system was gravity-fed in flight. A few seconds later, the right engine fuel pressure alarm sounded. The crew decided to divert the flight to Winnipeg, but still had no idea about the real problem they were facing.

As they began their descent, the left engine stopped functioning. The crew began procedures for a single engine landing, but almost immediately, the right engine also failed. Air Canada Flight 143 was now a glider with a crew that had never been trained on a total engine-out emergency. The 767 emergency manual had no information on an unpowered landing.

Giving out of fuel in an aircraft at 35,000 feet is a problem. You can’t just pull over onto the nearest cloud and think things through. You have to land the plane. Whatever it takes, wherever you are, you have to put the plane on the ground, preferably in one piece.

Fortunately, an aircraft that has lost all power will not just fall out of the sky like a rock.  Even in a heavy airliner, the wings will provide enough lift for the plane to glide, however clumsily. Fortunately, the pilot of Flight 143 was also an experienced glider pilot, and he calculated what he thought was the best glide speed at 220 knots. That would give the plane a glide ratio of around 12:1, meaning the plane would fly forward about twelve miles for each mile it lost in altitude. Flying at 35,000 feet, they had a radius of around 80 miles to find a place to land.

The pilot instructed the first officer to locate the nearest airport.  They decided on the Royal Canadian Air Force base at Gimli. The base was closed, and the runway had been decommissioned, but the runway still existed. What the crew didn’t know was that the runway was used by car enthusiasts for racing, and there was an event in progress.

As the plane approached Gimli, the pilot realized they were coming in too high and too fast. One way to handle that in a normal airplane is to go around the field and approach at a lower altitude, but without power in the aircraft, the pilot didn’t think he had enough altitude to execute a complete turn, so he opted to perform a forward slip to land. This maneuver requires the pilot to cross-control by turning the rudder in one direction while the ailerons are turned the other way. The result is the aircraft continues its forward trajectory, but the nose is pointed at an angle to the side. The air hitting the fuselage will slow the plane and cause it to descend rapidly. The pilot will undo the cross control just before landing so the plane will be back in its correct configuration. It’s a maneuver that’s well-known to pilots of gliders or light aircraft, but is rarely to never performed in a passenger jet.

Fortunately, the people on the ground saw the 132-ton silent behemoth bearing down on them and were able to scramble clear of the runway in time.

Although the crew managed to get the landing gear down, the nose wheel did not lock in place. That turned out to be a bit of luck because, when the plane touched down, the nose wheel collapsed, and the friction helped slow the plane to a halt. It did not run off the end of the runway, and there were no serious injuries.

The aircraft was repaired and put back into service where it flew until its retirement in 2008. That airplane would forever be known as the Gimli Glider.

That was one awesome bit of flying by Captain Bob Pearson and First Officer Maurice Quintal. They deserved a medal for their piloting skill and calm in the face of imminent disaster, and they got one. In 1985, they received the Fédération Aéronautique Internationale Diploma for Outstanding Airmanship.

* * *

There are similarities between flying an airplane and writing a novel. In order to fly an airplane, there are two things you have to do:

#1 – You must take off

#2 – You must land

According to Heinlein’s Business Rules (and I hope Harvey Stanbrough is reading this) there are certain things you must do when writing a novel. The first two are:

#1 – You must write

#2 – You must finish what you write

But whether you’re flying or writing, there can be some turbulence and maybe even a few surprises in between those two steps.

The writing journey will certainly include a months-long effort of plotting, drafting, outlining (or not), editing, revising, and getting feedback. But eventually, the writer has to bring the novel in for a landing.

The checklist for putting it down safely may be long. There are final edits, cover design, formatting, endorsements, copyright, ISBN, Library of Congress, and so on. It may be stressful, but at some point, you just have to let go and land the thing.

Several of us are on final approach or have recently landed our novels. Terry Odell just published Deadly Relations and Debbie Burke’s Deep Fake Double Down is available on pre-order now. My novel Lady Pilot-in-Command is in the hands of the copy editor, and beta readers are sending me feedback. Other TKZ authors have recently touched down or are approaching the runway.

Whatever the status of your work, I wish you a good journey and a happy landing.

* * *

So TKZers: Have you ever run into problems with a novel in mid-flight? How did you solve them in order to land the book? Are you on final approach or have you landed a novel recently? Tell us about it.

Writing Etiquette Redux

I’m republishing this post for three reasons:

1) I mentioned I bought back my rights to the Mayhem Series. Without fellow writers lending advice and sharing their experience with me, I’d probably still be tryin’ to figure out how to Indie pub the first five books, never mind be ready to publish book 6. I have a new editor, whom I adore, and my favorite cover designer jumped on board, too. Wait till you see my new cover. So exciting!

2) I had the misfortune of reading an author’s “bad behavior” list on Twitter. This woman tweets out an ever-growing list of bad behavior by authors. Some of the things on that list of 100 is downright shocking. So, a redux seemed like a good idea.

3) I’m reading book 6 one last time before creating my ARCs. This is my neurotic stage, nitpicking every single word, and ignoring any compliments from my editor. Almost done, so I can probably shelve the crazy long enough to respond to comments. 😉

Writing Community Etiquette

One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.

How To Read Body Language

As writers, it shouldn’t surprise you to learn that even while silent, our bodies speak volumes. Nonverbal cues — body language — are the physical behavior, expressions, and mannerisms that communicate how we really feel.

Whether we’re aware of it or not, our bodies are sending nonverbal signals when we interact with others. By analyzing gestures, posture, tone of voice, level of eye contact, etc., we can learn many things. Body cues enhance dialogue between characters.

Are you reading those same signals in the real world?

Members of the Animal Kingdom rely on body language to warn each other of potential danger. Crows are especially attuned to their environment. Just sayin’. 😉 I believe animals are our greatest teachers. We can learn a lot by studying how they interact with their environment and with different species. Matters not if a squirrel doesn’t speak crow, raven, or blue jay. That squirrel still knows how the birds are feeling, and vice versa, by reading their body language.

When we say one thing, but our body language says the opposite, the listener may conclude we’re being dishonest. And rightfully so. For example, we may say “yes” while wagging our head from side to side. Because body language is a natural, subconscious act that broadcasts our true feelings and intentions, the nonverbal signal is more accurate than spoken words.

Being cognizant of our own body language and perfecting how to communicate more fully is a valuable skill to learn for interviews, sales, book signings, video marketing, etc…anywhere we interact with others. Profilers and investigators rely on body language to help them dig for the truth.

Face Facts

The human face is extremely expressive, able to convey countless emotions without saying a word. Unlike other forms of nonverbal communication, facial expressions are universal. Indistinguishable across cultures, facial expressions show happiness, sadness, anger, surprise, fear, and disgust, to name a few.

Say Cheese

Not everyone smiles the same way. Some favor a close-lipped smile over a toothy grin. In general, when someone’s authentically happy, their whole face lights up and smile lines extend up to the corners of their eyes. On the flipside, a closed mouth smile may mean they’re masking their real emotion or appeasing their audience to avoid conflict.

Un-kissable Lips

Another mouth-related clue, pursed lips almost always indicate dissatisfaction or anger.

Eye of the Tiger

Since the visual sense is dominant for most people, eye contact is an important nonverbal body cue. The way we look at someone communicates many things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of conversation and for gauging the other person’s interest and response.

If you’re chatting with someone and they narrow their eyes, their body language portrays anger, confusion, or suspicion, and in some cases, deep concentration.

Liar, Liar, Pants on Fire

When someone is being dishonest, they’ll look up to their upper right (your left when facing them). The right side of the brain is our creative side (as you probably know). That glance upward allows them to access that part of the brain, thus thinking more creatively while fabricating the truth. They may also pause—stall—to buy time while constructing a more convincing lie.

Can You Hear My Body Language?

Consider how you perceive others by the way they sit, walk, stand, or hold their head. The way we carry ourselves nonverbally communicates a wealth of information. This type of body language includes posture, stance, and more subtle movements (as shown below).

Hot Crossed Buns Arms

How someone holds themselves says a lot about what they’re thinking, especially when it comes to their arms. A closed-off position indicates self-protection and blocking out a negative source. When we’re comfortable or open to communication, we’re more likely to stand with relaxed arms.

Space Shot

Have you ever had someone invade your personal space? Made you uncomfortable, right? We all need physical space, though that distance differs depending on the culture, situation, or closeness of the relationship. We use physical space to communicate many different nonverbal messages, including intimacy, affection, aggression, or dominance.

If someone’s uncomfortable or disinterested, they may slightly turn away from the conversation—whether they realize it or not.

Footprints in the Sand

Take note of the feet. Subconsciously, we tend to point our toes in the direction of where we’d like to go. If someone’s enjoying your company, their feet should point toward you. But if they desperately want to bolt, their feet will likely point toward the nearest exit. One caveat to this research is pain. Hence why we need to consider the person we’re talking to as well as the context of the encounter.

Nervous Nellie

When someone is nervous, they’ll often sit with their ankles crossed. Surprising, right? One exception is when the rest of their body portrays openness. For example, lacing fingers behind their head, reclined, with ankles crossed straight out in front of them. But if they lean back with their arms crossed it signals objection. Hence why you may want to reconsider how the interaction is going. If you’re trying to win someone over, engage them with questions and see if they lean forward instead.

Pat-A-Cake, Pat-A-Cake, Baker’s Hands

Gestures are woven into the fabric of daily life. A wave, point, or animation of hands often express emotion. Interestingly, some gestures vary between cultures. For example, flashing the “okay” hand signal conveys a positive message, but it’s considered offensive in Germany, Russia, and Brazil, for example. Should we discuss raising the middle finger? Hand signals don’t get much clearer than that. 😉

Stroking the chin often indicates a high interest in the conversation. Likely that person will ask probing questions to learn more. If you spot this cue, you’ve piqued interest among a captive audience.

Reach Out & Touch Someone

We communicate a great deal through touch. Think about the message behind a weak handshake, or a warm bear hug, a patronizing pat on the head, or a controlling grip of the arm.

The Nose Knows

Many people touch their nose, sniff, or breathe heavier when stressed. Breathing regulates the body, eases tension while we communicate, and helps us to regain composure. If we pay attention to these behaviors in others, it’ll help unearth the truth. Again, context is key. If someone is ill or has a health issue, we can safely disregard sniffing. But repetitive sniffing or quickened breaths indicate the person feels unbalanced or is trying to remain composed.

Watch Your Tone of Voice

Never is it a matter of what we say, but how we say it. When we speak, others read our voice while listening to our words. Timing, pace, volume, tone, inflection, and utterances that convey understanding, such as “ahh” and “uh-ha” are all good indicators to watch for. Think about how your tone changes when you add sarcasm, anger, affection, or confidence.

One Size Does Not Fit All

Keep in mind, body language is not always 100% accurate. The context of the situation as well as the individual we’re speaking to are both key factors to consider.

Writing aside, are you aware of body language in the real world? Funny stories always welcome!

On a personal note, I regained full control over my Mayhem Series. Woohoo! Created my own imprint and Indie pubbed all five books. What an amazing feeling! Book 6 is with my editor and I’m working with my cover designer now. Gotta share my new logo. You’ll get a kick outta it. 😉 Still waiting for Amazon to transfer my reviews. Other than that, I’m having a blast with my newfound freedom.

 

What’s In A Name?

Here on the Kill Zone, we occasionally talk about the art and craft of naming characters. We’ve gotten inspiration from some famous fictional names like Sherlock Holmes, Hercule Poirot, and Scarlett O’Hara. (Did you know Margaret Mitchell originally wanted to name her protagonist “Pansy”?)

I love creating names for my characters. Although I occasionally pick a name for no reason other than it seems to fit, more often I use names of beloved relatives, elementary school teachers, neighbors, friends, and even the name of the street a favorite aunt lived on. I’ve also been known to rearrange the letters of a surname. I like to think this is a way to honor people who have been positive influences in my life. Although my readers may not know how special these names are to me, I know.

* * *

Here’s a true story about names that you may not have heard:

In 1958, a man living in New York was about to become a father for the sixth time. He wanted to give his new child a name that would be an advantage growing up, so he named the boy “Winner.”

Three years later, he became a father for the seventh time. It was another boy. He asked one of his other children what she thought they should name the new baby. She said since they already had a “Winner,” he should name the new baby—you guessed it—“Loser.” Believe it or not, the father took her suggestion.

Remember, this is a true story.

Before I go on, I’d like you to reflect for a moment on what kind of lives you think these two boys must have had as they grew up. I’ll wait…

* * *

If you’re like me, you probably assumed Winner lived up to the appellation his father gave him and excelled in all he did. And Loser—well, we can only feel bad for the poor little guy.

But the truth is exactly the opposite.

The two boys grew up in the same environment with many of the same friends.

Winner became a criminal at age nineteen when he was arrested for aggravated assault. Over the years, he committed dozens of other crimes and spent time in jail. Eventually, he landed on the streets of New York as a homeless person.

On the other hand, Loser was a strong student, received a scholarship to a prep school in Connecticut, and attended college where he was an excellent athlete. After college, he joined the New York Police Department and rose to the rank of detective. Although he said his name never bothered him, others referred to him as “Lou.”

So it appears a person’s character can transcend his/her name.

* * *

According to an article published on dictionary.com in March 2022, there are laws restricting certain baby names. The United States is very lenient in this area. Each state can legislate its own name restrictions. For example, if you live in  New Jersey, you’re not allowed to give a child a name that contains obscenity, numerals, or symbols.

Other countries are generally more restrictive than we are here in the U.S. For example, the article in dictionary.com goes on to say:

In France, for example, parents have been banned from giving their children names that would “lead to a childhood of mockery,” such as Prince William and Mini Cooper. In Germany, a court ruled that a couple couldn’t name their child “Stone” because “a child cannot identify with it, because it is an object.” Möwe (“seagull”) was rejected as well, because the bird is “a nuisance and is seen as a pest and would therefore degrade the child.” In Denmark, parents must select from a list of pre-approved names, and if they want to use one that’s not on the list, they must get special permission.

I bet none of those countries would have allowed “Winner” and “Loser.”

* * *

So TKZers: How do you come up with names for your characters? Do you name them after people you’ve known? Do you try to select a name that reflects the character’s inner strengths and weaknesses? Or do you give them a name that’s in opposition to their character? 

* * *

Speaking of names: Mr. Tyme was the unfortunate victim in the third book of the Watch series of mysteries. You might be able to guess why I came up with that name.

The e-book is on sale today for 99¢ 

 

How To Adopt a Writing Mindset

The word “success” has various meanings. Some writers stay laser-focused on the end result, but I propose that we step back, slow down, and view success as footprints in the sand. Each footprint represents one day.

Will you step into that print or let it wash away in the tide?

Success is about adopting a growth mindset. Every morning I watch the sunrise. Why? Because it grounds me with a positive mindset for the day. If you roll over and slap the snooze button, dreading the day ahead, you’ll start the day with a negative mindset. Things tend to roll downhill from there.

Have you ever heard a writer complain that they’re just not any good at writing? That’s called a fixed mindset. Their mind is made up. They will never be a good writer. Period. End.

A growth mindset is positivity based. The writer with a growth mindset says, “I may not be the best writer today, but I will be.”

See the difference?

The writer with the growth mindset is stepping into the footprint to see where it leads. The writer with the fixed mindset would rather complain about writing on social media and let the footprint melt away in the tide.

Success is not about how many books you’ve sold, the amount of traffic to your blog, or even an article going viral. Instead, success is about progress, growth, and moving forward. That type of success is sustainable and filled with joy. We often say writing is a marathon, not a sprint, and there’s a reason for that. By celebrating small successes along the way to that big dream, we give ourselves positive reinforcement, we cheer ourselves on, we maintain a positive and joyous mindset.

Embrace your potential.

Understand that good writing is not a natural talent. It’s earned through study and practice and showing up every day.

If you struggle with a negative mindset, flip the script.

  • Where the negative writer sees a problem, the positive writer seizes the opportunity to grow and learn.
  • When the negative writer doesn’t know an answer and gives up, the positive writer researches the problem.
  • Where the negative writer sees criticism, the positive writer appreciates the feedback.
  • Where the negative writer might feel jealously, the positive writer feels admiration.
  • Where the negative writer might find something too hard, the positive writer knows the hard work will be worthwhile in the end.

People in general who believe that their efforts and strategies can lead to success are likely to engage in learning activities and take on challenges with enthusiasm, so they learn more, which reinforces their belief that they can learn to write well. In fact, according to some psychologists, this confidence, or self-efficacy, is central to motivation and learning.

What is a writing mindset?

It’s how we think about writing. Because I start the day with a positive mindset, I can’t wait to get to my keyboard. I know I’m gonna have a great day. Why? Because a writing mindset supports creative work.

How we approach and frame our writing problems lead to positive or negative outcomes. Working on developing a growth mindset will support your writing process.

So, for example, if you believe you can only write on Monday mornings from 8-10 a.m., you’re already making decisions about your ability to write on a Tuesday or a Wednesday or a Saturday, so if you slip behind the keyboard on any other day but Monday, it’ll be harder to write. You’ve handicapped your creativity with a fixed (negative) mindset.

How do we develop a writing mindset?

It’s about thinking that supports creativity, productivity, and persistence within our written work. It’s about reframing negative thought patterns. For example, I am not a poet, but I would never say I couldn’t write a poem. I would never say I couldn’t write anything. That’s not a self-serving statement. It stems from the knowledge that I can learn to write anything I want. And so can you!

A writing mindset challenges negativity and forces us to examine where negative thoughts stem from. Fear? Anxiety? Low self-esteem?

Writers with a growth mindset rarely, if ever, experience writer’s block. Why? Because we’ve harnessed the power of self-belief and positivity.

Benefits of a Writing/Growth Mindset

  • You will feel more in control of your writing.
  • Writing won’t feel so elusive and magical (magical meaning, to the point where you can’t replicate it).
  • You’ll be able to decide when and where you write rather than waiting for motivation or inspiration.
  • You’ll learn to show up and put in the hours.
  • You’ll step into the next footprint to see where it leads.

Okie doke, my beloved TKZers. There’s your Monday morning pep-talk. Now, go seize the day!

What Do Ringtones Say About Your Characters?

One of my favorite ways to play with characterization is to assign my main character a ringtone.

In my Mayhem Series, Shawnee Daniels started with “You Oughta Know” by Alanis Morissette. Two books later, she switched to ZZ Ward’s “Put the Gun Down.” And now, she has “Ironic” also by Alanis.

Even without any other information, I bet you’ve already formed a visual of who she is, based on her ringtones.

If you guessed snarky and badass, you’re right. 😉

In my Grafton County Series, I used ringtones to show my main character’s emotional wellbeing. Sage Quintano has no designated ringtone for herself, but she constantly changes her Sheriff husband’s ringtone as a form of silent communication. She’s done it so many times, I doubt I could list them all, but let’s go through a few to show what she’s saying to her husband.

  • “Here Comes Goodbye” by Rascal Flatts

Considering this is a psychological thriller series, not romance, Sage used this ringtone to indicate fear.

  • “How Am I Supposed to Live Without You” by Michael Bolton

This ringtone showed Sage’s gut-wrenching devastation when their child was abducted.

  • “Just Once” by James Ingram

This ringtone showed Sage’s sadness about a rough patch in their marriage.

  • “Tonight I Wanna Cry” by Keith Urban

This ringtone indicates Sage’s sadness, too.

  • “Live Like You Were Dying” by Tim McGraw

Though this is an uplifting song, Sage used the ringtone to show a ticking clock on her life.

  • “If I Die Young” by The Band Perry

Sage used this ringtone to show fear.

  • “Let it Hurt” by Rascal Flatts

This one still gets me every time. Sage used this ringtone to show her devastation over an incident involving Ruger, one of her beloved dogs. Don’t worry. He survived. 😉

  • “All of Me” by John Legend

Sage used this ringtone to show her husband she’s feeling frisky.

  • “Only Women Bleed” by Alice Cooper

Sage used this ringtone to show her fear while being stalked by a killer. The killer also sent her this song, so it worked two-fold.

  • “Hurt” by Christina Aguilera

If you know, you know. This song shows soul-crushing sadness, and Sage used it to portray exactly that.

  • “Don’t Let the Sun Go Down on Me” by Elton John

Sage used this ringtone to show panic. If her husband didn’t hurry, she may die.

To add validity to this post, I ran a search to see how other writers might use ringtones. Couldn’t find what I was looking for, but Forbes had an interesting article.

Research indicates that people do judge mobile users based on their ringtone. In 2005, U.K.-based carrier Tesco Mobile surveyed 1,000 customers and discovered that 21% of them thought having a standard ringtone was “uncool.” The survey also concluded that people who use their own recorded voice as a ringtone are self-obsessed, and that users who constantly change their rings might be flighty and unreliable.

No rocket science, that. But there’s no doubt that ringtones have become big business because people want to say something personal about themselves. So we wondered, what does your ringtone say about you?

If your phone plays a classic rock tune, you’re showing your age, but you get points for figuring out how to change the ringer, Gramps.

If your phone is still playing “Jingle Bell Rock” in July, you’re not going to impress people with your productivity.

If your ringtone is a current hip-hop or R&B hit, you’re young at heart, but you’re not particularly original. Hip-hop ringtones accounted for more than half of the $300 million U.S. market in 2004.

If your phone plays the sound of an old mechanical phone bell, you’re not as funny as you think you are.

If your phone plays the theme song to a television show, you’re not going to impress anyone with your intellectual acumen. Perhaps a Mozart or Beethoven ringer would do some damage control.

If your phone never leaves vibrate or silent mode, you may be the kind of important person who can’t afford to waste time answering a phone call right now. Or maybe you just think you’re that important. However, you may also be considerate and respectful, the kind of person we’d like sitting behind us in a movie theater.

Unfortunately, we tend to get saddled with seatmates whose phones play the popular “Crazy Frog,” the clucking chicken, or any number of other annoying animal noises. If you’re one of these folks, you may be a sociopath.

Hope this post gives you some fun ideas on ways to use ringtones for your characters!

Have you ever used ringtones in your writing? Please explain how/why.

Do you change your own ringtone? Share the song!

If you had to choose one song to describe you, what would it be?