Multiple Book Releases

What happens when you have more than one book to promote at the same time? Do you annoy readers with announcements about the new releases, blog tours, and contests? Which book do you choose to emphasize in your online blasts?

In this digital age, we can publish as fast as we can write. But at what point are we diluting our own sales? And how will our digital releases affect our print books with their higher price point?

I’ve reached this quandary in April through no planning of my own. Wild Rose Press gave me April 26 as the official release date for Warrior Rogue, #2 in my paranormal Drift Lords series. But then they decided to enter it into the Kindle Select program, meaning the ebook came out in December and my five free days were in February. I did a big push over Valentine’s Day weekend with announcements and contests.

I’d planned another promotional campaign for April 26 to celebrate the print release and the book’s availability for Nook and other formats. I set my newsletter to go out on that date, a Rafflecopter contest to start then, and a blog tour shortly thereafter. (If you want to sign up for my newsletter, visit http://nancyjcohen.com and fill in the form on the left sidebar).

But the best laid plans go awry. Two things happened to impact my campaign. Warrior Rogue showed up in print about two weeks early. And Shear Murder, Bad Hair Day Mystery #10, came out in ebook for $3.19!

I’d been panting with anticipation for the digital release of Shear Murder, but Five Star wouldn’t give me a specific date. This title had only been available as an expensive hardcover for over a year. And finally it shows up in the same month as my promoted new release. What to do?

Since I’d already set up my contest and newsletter and blog tour for Warrior Rogue, I’m going ahead with those plans for April 26. That date seems like a moot point now, since the title is already available in various formats. The irony is that Warrior Rogue, initially $2.99, price jumped to $5.99. So now that ebook costs more than Shear Murder at $3.19.

I don’t want to bombard my fans with notices and confuse them with my two different genres, but I really want to get word out about Shear Murder. It’s easier to keep new releases apart when they aren’t the same month!

And hereafter, I won’t treat release dates as absolute. There’s no point in planning a big hoopla around a certain date when the book shows up weeks earlier. Is this a result of the digital age?

Those of you who are hybrid authors, both traditionally and indie published, can at least space out your own uploads so as not to compete with your publisher’s plans. But if you’re writing two or more books per year for different publishers, how do you alternate your online promotions? And as a reader, how much news from an author is too much?

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Release Day!

Today is the official release date for Shear Murder, my ShearMurder (518x800)tenth Bad Hair Day mystery, so you’re going to have to put up with my shameless self-promotion. That’s the trouble when we authors must toot our own horns. We get as tired of talking about Me as you do hearing about it. Lately I’ve been clogging the loops and social networks with my blog tour announcements. I want to make it worthwhile for my hosts by getting a crowd on days when I guest post. But it means I am constantly tweeting and FB’ing and listing my tour dates and topics. I sent out one email newsletter to my fans already and will send another blast next month on my book’s official sale date.            

What? You thought I said today was the release date? Indeed, I did. However, for this publisher, that means the books are shipped from the warehouses today. They’ll be ready in the bookstores on February 8, the actual “on sale” date. Confusing, isn’t it? It was a lot less so with my prior publisher, who just had one pub date. As it is now, I’m not sure which day to urge fans to buy the book. Does it really matter anymore?

Here are a couple of sample interview questions from my online blog tour:

Tell us about your latest book.

Shear Murder is the tenth book in my Bad Hair Day mystery series. It’s the culmination of a personal journey for my hairstylist sleuth, Marla Shore. It’s about weddings and new beginnings. Just when Marla is planning her own nuptials, she gets caught up in another murder investigation. Marla is a bridesmaid at her friend Jill’s wedding when she discovers the matron of honor—the bride’s sister— dead under the cake table. She has a lot going on in her life, but when Jill pleads for her help in solving the case, Marla can’t refuse. It’s a fast-paced tale with humor, romance, and suspense as Marla races to find the killer before her wedding day arrives.

Considering the book is a mystery, how much can you tell us about the antagonist?

Since the story is a whodunit, I can’t tell you much! Many people had reason to want Torrie, the matron of honor, dead. Torrie was the bride’s sister, and Jill had a secret past that Torrie threatened to expose. How far would Jill go to maintain her sister’s silence? Then again, Torrie’s colleagues each had their own reasons to want her out of their way.

Meanwhile, Torrie’s husband inherits a piece of property that Torrie had jointly owned with her sister. How badly does he need the money from a property sale? And speaking of commercial property, Jill’s uncle and cousin were involved in a shady real estate deal with the owner of Orchid Isle, where Jill’s wedding took place. Did Torrie learn too much about his secrets? And so on. As you can see, there are a number of suspects. You’ll have to read the story to figure out which one of them is the culprit.

What motivated you to write this story?
My books all have happy endings, and so I wanted to give my series one, too. Seriously, my fans wanted to know when the next Marla Shore mystery would be coming out, but my former publisher had cancelled the series. As the markets changed, I decided to finish this book and give my readers the closure they deserved. So I really wrote it as a response to fans and in gratitude for their support. I hope they are pleased with Shear Murder. It was a delight to write, and I had fun bringing back all the secondary characters we’ve grown to know and love. I am grateful to Five Star for getting this book in front of readers. So if you’re looking for a humorous mystery centered around weddings with a whodunit puzzle to solve, check it out.

Watch the Book Trailer
BUY NOW!

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