Category Archives: Writing

Six Tips for a Book Party on a Shoestring

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By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Running and Writing and Competition

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If you want to compete with somebody, run a race.

If you want to change the world, write a book.

* * *

Last week PJ Parrish wrote a TKZ post on Performance Anxiety. I’d like to follow up with a corollary on competition.

Competition is good, right? It gives us a chance to test our mettle against others and see how we stack up. Whatever field we’re in, competition is an opportunity to identify weaknesses in our performance and make a plan to improve. It may even lift us into that rarified atmosphere of winning the prize and basking in the glory.

When thinking about competition, sports always comes to mind. Personally, I believe foot races, specifically the 400-meter races, are the epitome of competition.

The 400-meter race is the longest track event run completely in lanes, so there’s no pushing or shoving. Each competitor runs her own race in her own lane. It’s once around the track, and the winner is easy to identify. She’s not necessarily the person with the best form or the coolest sports gear or even the newest model of Nikes. The winner is the person who crosses the finish line first.

This is obviously an objective decision. The other runners can’t say, “I’m a better runner than she is. I should get the gold medal.” Or “She won just because her coach is famous.” A runner wins a race because she is the fastest competitor in that particular race, and there’s camaraderie and respect among runners no matter where they place.

* * * 

On the other hand, competition can have a dark side. I’ve read recently that writers are a competitive bunch. That’s not surprising, seeing that we’re publishing books that are in competition with millions of other works, and the desire to excel in the field is strong. Writers want to know how they’re doing in the big publishing picture, so we compare ourselves with others, and sometimes it doesn’t go so well.

You’re toiling away to market your self-published masterpiece, which has seen slow sales and mediocre reviews, when you get word your good friend just secured a lucrative publishing contract for his first book. And then another friend posts to every social media site in the world about the big award she just won. That was the contest you entered and didn’t even make the finals! All of a sudden, feelings of competition turn to jealousy and envy.

But you’re a nice person, right? These writers are your friends, and you think you shouldn’t have these feelings. Well, don’t feel bad. Most authors have experienced some form of writer’s envy in their careers.

So what do we do about it? I like the way Erin Fulmer put it in her 2020 article on  professional jealousy 

Publishing isn’t a race.

Even if it were, the person who makes it to the next goalpost first is not necessarily going to make it to the one after that in record time.

But this isn’t a competition. There’s no deadline. Sure, the inevitable heat death of the universe is coming someday but until then, it’s anybody’s game.

And it’s not a zero-sum game. Yes, there is competition in publishing—I don’t want to sugar-coat that—but your friend getting a book deal or agent doesn’t meaningfully reduce your chances of the same, unless you are writing something extremely similar and submitting to the same editor/agent. Even then, it’s just as likely that their success will cause your work to be more in demand. A rising tide often does lift all boats.

If you are seeking a writing career, that journey only ends when you stop writing. There’s no finish line, no lifetime wish achievement that means you won like a good little Sim. There’s just the next book.

* * *

So, there you have it. Publishing is not a fair race. It can’t be since the judges (readers, agents, publishers) assess a writer’s work through the filter of their own backgrounds, tastes, and opinions. For example, I have a friend, a well-known writer, who entered her work in a writing contest some years ago. It was the kind of contest where several judges score the work and the entrant receives the results. Two of the judges scored her work in the 90’s and the third one rated her in the 50’s!

So maybe we need to adjust our perspective. As authors, we’re here to enhance the human experience through the written word, and we each do it in our own way. We’re a community, not combatants. We get to choose the lane we run in and how we want to run the race.

Envy tells us that success is more important than the journey. But if we truly love what we’re doing, we’ll seek success while finding the real joy in the writing. And with each circuit of the track, study and hard work will make us better. And in the long run, maybe that’s where the gold in the gold medal lies.

* * *

We’re fortunate that here at TKZ we have a community of contributors and commenters who go out of their way to offer suggestions and support for each other. A writing community at its best.

 

So TKZers: Do you feel that you’re in competition with other authors? Have you ever dealt with feelings of envy or jealousy of other writers? How do you handle them? What advice would you give to prospective authors, especially young ones, who may be feeling the same emotions?

True Crime Thursday – A Welcome Guilty Verdict

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By Debbie Burke

@burke_writer

In September, 2021, I wrote about the murder of Matt Hurley, the manager of a gym I belonged to. Although I was there that day, I was not an eyewitness. Here is the original post.

On July 13, 2023, almost two years after Matt’s murder, a jury in Kalispell, Montana found the shooter, Jonathan Douglas Shaw, 37, guilty of deliberate homicide and attempted deliberate homicide.

When I read the headline, I was elated that Matt’s family received a small measure of justice.

Yet that pale victory doesn’t begin to fill the loss caused by his death.

I didn’t know Matt well, but he was always friendly and helpful. By age 27, he’d earned the responsible position of general manager. The gym ran smoothly under his leadership. He was that rare boss loved by those he supervised. This photo captures Matt’s personality.

Then, on September 16, 2021, everything changed.

For weeks, Jonathan Shaw had been living in his truck and trailer in the gym parking lot. He’d purchased a membership that gave him access to showers and restrooms. At the trial, an employee testified his “creepy” behavior caused her and patrons to feel uncomfortable. He was warned he could not live there but he remained anyway.

On that Thursday, Matt and the assistant manager approached Shaw in the parking lot to refund his membership fees and tell him he could no longer stay there.

They were walking away when Shaw pulled a nine-millimeter handgun and followed them. He said to Matt: “You’re gonna die now” then shot him four times, fatally wounding him.

The assistant manager ran for help, calling 911.

A gym patron, William Keck, was also in the parking lot. He retrieved his own weapon from his truck and ordered Shaw to drop his gun. Shaw did not. Shots were exchanged. One of Shaw’s shots wounded Keck in the thigh. Despite his injury, Keck fired shots that incapacitated Shaw and neutralized the threat.

Shaw had pled not guilty to the deliberate homicide of Matt Hurley and the attempted deliberate homicide of William Keck. 

During the four-day trial, defense attorneys called only one witness: Shaw.

Shaw made several claims that conflicted with other testimony and evidence, as well as his own statements.

He claimed he did not know who the two men approaching him were. However, evidence contradicted him.

Daily Inter Lake quote:

Shaw said he did not know Hurley, [Deputy County Attorney] Frechette pointed out, but investigators found records of online searches including both Hurley’s given name and Fuel Fitness in the query from the day before the shooting.

Shaw claimed he didn’t know they were gym employees, although Matt wore a uniform shirt with the gym logo.

When they attempted to give him an envelope containing a refund of his gym membership fees, the assistant manager testified that Shaw refused the refund and demanded more money. That indicates Shaw not only knew who they were but also the reason that they approached him.

Shaw claimed self-defense, saying he believed they were armed and going to kill him. He admitted he never saw any weapons on them yet stated he was in fear for his life. They only had mobile phones.

Initially Shaw said he couldn’t hear a conversation between Matt and the assistant manager but later stated he heard them “whispering about him in insulting and possibly threatening terms.” 

He also claimed that coronary artery disease rendered him “unable to run away.” Yet he later said he “ran back” to his truck.

The defense attorney gave this closing statement: “The evidence is [Shaw} acted with justification. He was mistaken but his actions were reasonable in light of the circumstances.”

The jury didn’t buy Shaw’s justifications nor the defense’s closing statement. A little more than four hours after beginning deliberations, they returned with guilty verdicts on both counts.

Shaw will be sentenced on September 21, 2023, two years plus a few days after he murdered Matt and attempted to kill Keck. He faces a prison sentence up to 100 years.

Shortly after Matt’s death, coworkers wanted to memorialize his positive example and had t-shirts and buttons printed that read “Be Like Matt.” Almost two years later, his family, friends, co-workers, and even casual acquaintances, like myself, still feel the loss. Our community is poorer and sadder without him.

TKZ regular Brian Hoffman responded to my original post with an insightful comment: “It’s also a good reminder to those of us who write crime that the real experience and the fictional one are different.”

Yes, they are different.

In my books, I’ve created some truly despicable fictional villains. Fortunately, on the page, I can dispense justice that fits the crime.

But Matt’s murder isn’t fiction and I can’t rewrite Shaw’s fate.

The guilty verdict is welcome but the deep, empty hole remains in the hearts of those who cared for Matt.  

Dispatches From A Writers Conference

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By John Gilstrap

I returned to my home last Saturday after spending the better part of a week at the Midwest Writers Workshop in Muncie, Indiana, where I was part of the faculty. MWW is one of my favorite “working” conferences–that is, a conference dedicated specifically to writing technique, as opposed to other confabs that are weighted heavily toward social interaction. When you sign on to teach at MWW, you’re signing on to work. This was my fourth or fifth tour with the conference, and I’m anxious to go back when invited.

As part of my duties, I agreed to review ten, 5-page writing samples and discuss them with their authors, which I hammered out back-to-back in half-hour increments. I mentioned here last week that I’d noticed an overall decline in quality from my previous experience with MWW. None of the samples I reviewed were truly awful or beyond redemption, but none of them jumped out as sparkling with potential.

The experience did, however, provide me with the topic for this week’s TKZ missive: How to make the most (or trigger the worst) out of manuscript reviews. Presented in no particular order . . .

My opinion of your writing is merely my opinion. It’s the opinion you paid to hear, and the one that I am obliged to give. You are free to dismiss any bit of guidance that I provide. The opinions from your friends, family and beta readers, while in opposition to my own may very well be definitive. Go with them–with my blessing–but know that the fact that your Aunt Betty was an English teacher and says your characters are vivid and exciting will not cause me to change my assessment that they are neither.

If you listen to anything I say, listen to everything I say. The positive things I note about your work are every bit as honest as the negative things. I understand that we don’t know each other very well, but those who do know me will assure you that I am not a blower of unearned sunshine. Give yourself a break.

“The first five pages” actually means the first five pages. Of the ten manuscripts I reviewed, three of them were hunks of story excised from the middle of the novel, in each case chosen because the author thought those pages represented their “best writing.” Yeah, let that settle. None of the good writing happens before page 48 (and presented to me either as unnumbered pages or as “page one” of the sample). Let’s save that rant for later. Assessing a manuscript is more than just copy editing. In fact, copy editing is the last thing this kind of assessment is. If I’m going to evaluate your story, the elements of plot, setting and character all have to make sense. I’ve thought about this a lot, and I cannot think of a simpler, more understandable way to issue the instruction to “submit the first five pages of your work.”

Quit worrying about someone trying to steal your idea. If you want my help, you’re going to have to share critical elements of your story. In many years of doing this, I’ve never once heard a premise that was truly unique. I’ve seen a thousand different squints on romances and mysteries and murder weapons, but never a plot point that was unicorn-unique. When you demand that I sign a non-disclosure agreement before you allow me to dedicate my time to your writing, you double-dog guarantee that I won’t look at a word, and won’t lift a finger. Well, maybe I’ll lift one finger.

Okay, Killzone family, what’s your experience with giving or receiving critiques. Did you enjoy the experience? Hate it? Have any more tips to add?

Performance Anxiety.
Yeah, Even Writers Get It

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If you have stage fright, it never goes away. But then I wonder: is the key to that magical performance because of the fear? — Stevie Nicks

By PJ Parrish

So I competed in my very first pickleball tournament on Sunday. How’d I do? Eh…

About as well as I did the first time I had to play the piano in front of real people. Sweaty hands, dry mouth, pounding heart. Then lots of dumb little mistakes, missing the notes, not watching Valerie, my violinist friend I was accompanying. So it was at the pickleball gig. Hitting too hard, no soft touch on the dinks. Too hung up on the folks watching me. And the worst — feeling like I was letting my partner down,

I kept flashing back to that piano performance. I was so sure I was going to screw up that I forgot to just stay in the moment and have a good time.

Which brings me to our topic today: You guys just have to relax!

By you guys I mean all of us crime dogs. We’ve got to get over our performance anxiety.  Yeah, we get it, just like actors, dancers, speechifiers. I mean, look at the clinical definition:  Performance anxiety is fear about one’s ability to perform a specific task. People experiencing performance anxiety may worry about failing a task before it has even begun. They might believe failure will result in humiliation or rejection.

Sound familiar? No matter where you are in your writing career, long-published to working on your first manuscript, you’ve probably had feelings of doubt. And you may have even (like me at several points in my decades-long career), worked yourself into a lather over the idea that you will be rejected, or worse, humiliated.

We writers don’t get stage fright of course. But WRITERS PERFORMANCE ANXIETY (WPA…I made that up) can manifest itself in some very real and harmful ways:

  • Fear of confronting the daily task of writing itself. (God, this is so bad! What am I even thinking? That I can actually write something someone wants to read?)
  • Fear of letting someone read your stuff. (I can’t face feedback from a critique group. I don’t want anyone to see this because they’ll know I’m a fraud)
  • Fear of finishing. (Because what comes next?)
  • Fear of sending your work out into the world. (Because that opens you up to possibility of…)
  • Fear of rejection.

Is WPA the same as writer’s block? I don’t think so. Writer’s block is a temporary lull in your momentum. It comes usually because you’ve plotted yourself into a blind alley or you’ve lost touch with your characters. It can be fixed. You can go back and find the true path. You can delete. You can rewrite.

But WPA goes to something deeper, I think. It comes from a fear that what you’ve made isn’t good enough. And, by extension, that who YOU are isn’t good enough.

And lest you think you’re unique in your WPA, get a load of this confession from novelist Anne Lamott:

I love readings and my readers, but the din of voices of the audience gives me stage fright, and the din of voices inside whisper that I am a fraud, and that the jig is up. Surely someone will rise up from the audience and say out loud that not only am I not funny and helpful, but I’m annoying, and a phony.

So first, you have to separate you and your work. I know, I know…that’s tough because your work comes from your heart and soul. But you’ve got to get away from the idea that this is personal. If your book isn’t working, it’s not because you’re not. If your story is flawed, it isn’t because you are.

Second, you have to let go of the idea of being perfect. (Trust me, I know a lot about this one). We all try to write something we hope everyone will love. We sweat every sentence, masticate every metaphor, spinning our wheels in mid-rewriting muck instead of moving forward. We try to be too writerly, too clever, too neo-whatever-is-popular-now. We forget that our first task is to tell a cool story that connects with readers.

I love this quote from screenwriter Robert McKee:

When talented people write badly, it’s generally for one of two reasons: Either they’re blinded by an idea they feel compelled to prove or they’re driven by an emotion they must express. When talented people write well, it is generally for this reason: They’re moved by a desire to touch the audience.

Okay, so maybe you’ve got WPA. What do I think you should do about this? Well, to be blunt, you’ve got to grow a pair. You’ve got to be brave about letting others see your stuff. We’ve said this here at TKZ a million times but here it comes again: Find someone you can trust to tell you the truth. Listen to them. Then go back to work.

When you’ve finished — and I mean really finished, like your seventh or twelfth draft, and you’ve turned it into a beautiful manuscript with the best grammar and formatting you can manage — send that baby out into the world. Playing the piano alone in your little room is what amateurs do. Writing just for yourself is pointless. You’re a pro. You need an audience. They’re out there. Go find them.

I’ll let the therapists have the last word here. Because I think the “treatment” they suggest for stage fright is good for us writers.

  • Stand in a relaxed but confident pose. (You the writer need to relax, then face that blank page every day with faith and conviction)
  • Make eye contact with the friendliest faces in the audience. (Find a great beta reader!)
  • Maintain momentum rather than dwelling on mistakes. (Don’t keep rewriting the same chapters. Move forward through your plot and go back only if you really need to correct something that is making forward momentum impossible. And remember that REWRITING is where the hard work is done)
  • Focus on the act of performing rather than the audience’s reaction. (Try to remember why you got into this weird business in the first place — the joy of putting words to paper and making readers feel something.)
  • Visualize success. (Your slot on the bestseller list? Your book cover-out at Barnes & Noble? Hordes waiting for you to sign your book? Okay, how about your finished book, with a good cover, finally up for sale on Amazon?)

And remember: As Stevie Nicks says, a little rational fear is a good thing. It keeps you on your toes. Just don’t let it define you. Or ruin your game.

Postscript: Yesterday, the second day of the Friendly Pickleballers Charity Tourament, my partner Keith and I won our game, 11-4. Things are looking up. I’m visualizing a trophy. Stay frosty out there, friends in the heat zones.

 

In The Country

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I’m up against a looming deadline and am living on coffee and burritos, so today’s post is a cheat because it originally appeared on the online version of Stand Magazine in a different form.

My works are always set in small-town Texas. Though I live near the DFW metroplex, I’m no fan of cities, and only a couple of chapters in a twelve-year career as a novelist have occurred in those canyons of concrete and steel.

Maybe that’s because my roots run deep in rural Northeast Texas, and it all stems from deep ancestral family anchors and my maternal grandfather who was a farmer and constable in Lamar County from the 1940s through the mid-1980s. I mine these stories and memories from long ago, because he made a statement when I was ten that I’ve never forgotten.

We were in his old farm truck, heading toward one of the two general stores in Chicota to pick up a loaf of Ideal bread, and Dr Peppers. In warm weather, he drove with his left elbow hanging out the open window. Always in faded blue overalls, light blue shirt washed so often it was soft as a baby’s bottom, and wearing his ever-present LBJ hat, he threw a glance at an unpainted farmhouse sagging under the weight of past years.

“Another one of my old uncles lived there when I was a kid. It won’t be standing much longer. He was in the pen once, but got out and married and then that ol’ gal up and run off on him and he just withered away.”

He considered his statement for a moment. “You know, son, small towns are like ponds. Up on the surface there’s not much to see, but underneath, there’s a world of life and death going on.”

Those two sentences stuck, and have been the basis for much of my mystery and thriller writing career.

Back in the 1960s where my Red River series is set, there were few secrets in our community. Throw in the fact that we were all related in some way, news traveled fast over party lines. It just occurred to me that I had nearly a hundred relatives living close to both sets of grandparents in a two-mile square, including third and fourth cousins with a couple of double-cousins thrown in for good measure.

In the country there’s always someone watching out the window, and despite today’s social media platforms, the ol’ grapevine still exists and the uninformed are surprised to find that folks living in rural areas have very little privacy in a general sense.

Small town folks know all about each other, and what they’ve done, good or bad, just as my running buddy John Gilstrap postulated in a post earlier this month.

For example, when I was a kid here was one instance when a strange Cadillac pulled up to a relative’s farmhouse looking for directions (decades before GPS) and soon the community buzzed that “someone” was visiting the Widow Davis.

It took a while for that bit of excitement to run its course, and Widow Davis in her late eighties was tickled pink to find out people were talking about her interest in something other than watching the daily stories (soap operas) on the one channel she received on her portable black and white television.

I guess the main reason I still visit these small towns in print, or in person, is because it reminds me of a simpler time. In fact, I based a novel on a 1960s mafia hitman from Las Vegas who wanted to escape his criminal life and start anew with his new girlfriend in the fictional Northeast Texas community of Center Springs.

But you can’t hide in a small town, and especially a smaller rural community. People know the minute you get there, and the ensuing plot of that novel rests firmly upon that misconception.

After another novel came out, one of my oldest aunts called me from her assisted living quarters, mad as an old wet hen. She launched into me the moment I answered. “Reavis Zane, I have a crow to pick with you!”

Where I come from, you’re in serious trouble when an older female relative begins a conversation with your first and middle names. I immediately felt like an adolescent boy again. “Aunt Irene, I’m sorry I haven’t called you in a while…”

“It’s not that. I’m talking about that new book of yours that I just read. Young man, you shouldn’t be telling family secrets!”

“I haven’t…”

“You did! You wrote about Leroy and Lizzie running off together and leaving their husband and wife.”

“No, I made that whole thing up. Those are fictional characters and… wait, what? I didn’t know that. Uncle Leroy and Aunt Lizzie were married to someone else before? Who were they married to?”

She grew quiet on the other end of the line and then snapped at me. “Well, those are family secrets and I’m not gonna talk about that!”

And she hung up on me.

Thinking back, a large number of successful authors set their plots in small towns and pastoral communities. Maybe that’s what I look for, a sense of quiet desperation, limited numbers of characters, and the skeletons that seem to accumulate in all our closets.

So if you move to a small town to escape the busy city and some crime real or imagined, visualize a pool, which is where livestock gets water in Northeast Texas, (it’s a pond in East Texas, and a tank in central and west parts of the Lone Star State). Whatever you call it, remember the surface is peaceful and calm as dragonflies circle and birds flit over.

But underneath, where you can’t see, there’s a world of life and death going on, and you’ll likely be shocked at what you find under there.

The Great Canadian Bank Bombery

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Kenora is a small town of about 15,000 on the Lake of the Woods at the west edge of Ontario, a prominent province in Canada. Normally, Canadian towns are pretty quiet and orderly but on May 10, 1973, a masked gunman robbed a Kenora bank and then blew himself to smithereens with a bomb strapped to his chest. I call it a bombery.

You’d think this was something on a movie set, but it’s a true crime story with no ending. The bombed robber has never been identified. That’s beside having a full set of fingerprints, some twisted teeth, and a beautiful DNA profile available. Briefly, here’s what happened.

At opening time, the robber entered the Canadian Imperial Bank of Commerce on Kenora’s main drag. He wore a black balaclava and was armed with a pistol, a rifle, and packing a homemade bomb built with six dynamite sticks. The detonator was a clothespin device which he could operate through his mouth.

Instead of just “grab the money and run”, the robber made a huge spectacle He took the bank employees hostage and began negotiation with the police. This resulted in a plainclothes officer exchanging himself for the hostages. The robber demanded a get-away truck be supplied and for the vault to be opened. About $100,000 in bills were stuffed into three duffle bags the robber brought with him.

This ordeal lasted two hours. During that time, word quickly spread, and a large crowd assembled outside the bank with the police holding them back. The media arrived, and the outside scene was reported live on radio and filmed for TV.

When the robber and the officer came out of the bank, a police sharpshooter shot him— the bad guy, not the cop. He went down and the bomb went off, with blood and body bits and bills flying everywhere. It was chaos. The officer was injured—no doubt saved from death by being shielded with the money-filled bags strung on his back. Remarkably, most of the $100,000 was recovered and not scooped by frenzied folks.

To this day, no one knows the robber’s identity. His description was a while male about 45-years-old, 5’6” to 5’8”, and around 160 lbs. Despite his fingerprints being circulated through Interpol, dental records checked, and when DNA came along in the 1990s – there was no lead. Today, his body lies in a Kenora graveyard, and the case of the Great Canadian Bombery is closed.

Now, this case hits home for me. I grew up near Kenora and was in a Grade 12 class when it happened. My girl-friend-at-the-time (now known as she-whose-name-must-not-be-mentioned)—her mother’s car was parked outside that bank. Rosie’s Impala got splattered with the blood and the bits and the bills.

Watch the explosion on film as it happened.

Listen to the live radio broadcast.

Kill Zoners — Have you ever experienced a close-to-home crazy crime? Do you know anyone who has? Or can you think of a crime that can top this? Tell us about it in the comments.

Using Books2Read as a Marketing Tool

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Using Books2Read as a Marketing Tool
Terry Odell

Marketing. I think most of us dread it. Unless you’re in the high echelons of traditional publishing, you’re going to have to do at least some of it yourself. It’s way way way down on my “things I like to do” list, but I’ve found a few things that make the chore less daunting.

Note: this is what I’ve found effective for me. YMMV.

Our goal, if we’re trying to sell books, is to get people to buy them, and for that, they have to go where the books are sold. I prefer to have my eggs in more than one basket, so I sell wide to Amazon, Barnes & Noble, Nook, Kobo, Apple, and Smashwords. To be frank, I’m stubborn and I’m irked to no end when the only link available sends me to Amazon. I buy my books from Barnes & Noble.

For those of us who put our work out there in several formats: digital, paperback, and hardcover, sending prospective readers to the right place can be a challenge.   And then there’s audio, which adds even more sales channels to the mix. If you’re posting on social media and you want to direct readers to your books, how many links to you have to include? It can be a lot.

That’s a lot of places to have to point people to, so I’ve been using Books2Read to help make things a little easier. It’s not only for indies. Reavis Wortham’s publisher used it to promote one of his books just last week. (Effectively, as I bought it.)

Books2Read, which is connected to Draft2Digital, offers a simplified approach. Their Universal Book Links (UBLs)  allow you to use a single link for each of your books. Clicking the link sends readers to a book page with the option to choose the format they prefer and the sales channel from one page. It requires a second click, but readers can choose a default store and go right there, eliminating that step.

You can even create a custom name for your UBL, which makes it easier to remember if you’re adding your links to marketing materials. They all start with the expected https://books2read.com, but you can extend that. Example: my newest release, Deadly Relations, can be found at https://books2read.com/DeadlyRelations. If you follow that link, you can see what these book pages offer (and it saves me from having to create a screenshot to post here).

This second click also has the added bonus of letting you use these links in your “More by the Author” pages. Amazon kicks out links to stores other than its own, but Books2Read isn’t a store link, so you don’t have to create different pages for different channels. (And if you use Draft2Digital for formatting, they’ll do all that for you. You don’t have to sell via D2D if you don’t want to. They’re fine with letting you upload your files, and they’ll covert it to epub which you can then upload anywhere else you want—including Amazon.)

You can have an author page at Books2Read which organizes your books by series (here’s mine), but sometimes you want to call attention to one series, which is where this few minutes of extra effort comes into play. This can be particularly helpful if you write more than one series or books in more than one genre.

Recently, I stumbled across another tool Books2Read offers. Let’s say you’ve written 25 books. That’s a lot of links, even for “one stop shopping.” Now, you can create a separate link for each of your series. B2R calls these “Reading Lists” and when I first saw it, I didn’t pay much attention, because I wasn’t interested in creating lists of books I’d recommend to others, which is how my brain interpreted Reading Lists. However, it’s a tool to create a carousel of your own series’ books. It takes a couple of minutes to set one up, even for a non-techie like me. B2R has already done the heavy lifting.

If you go to your B2R dashboard, there’s a dropdown for “Link Tools” in the upper right that includes “Reading List”. (Click the images to enlarge)

Click on it, and you’ll get to the series page Books2Read’s bots have already created.

From there, it’s a matter of filling in some blanks and adding any books they haven’t put into the series yet. You’ll note you can give a custom name to these URLs, too.(Note: In this screen, click on Advanced Options and check the box at the bottom to make your link public, assuming you want to be able to send people  there.)

If I’m promoting my Mapleton series, for example it’s so much easier to send readers here rather than separate links for each book, each format, each sales channel.

You’re free to create your own list carousels. Heck, if you wanted to, you could create one based on cover color. Or books with animals. Or books set in the same place. That might be going a bit far, but you’re in charge.

And, yes, if you’re doing things right, first and foremost, all this information should be available on your website. But sometimes, these shortcuts are helpful to readers, and that’s who we’re here for, right?

Any marketing tips to share, TKZers?

Readers, do you like being able to see books, series, etc., in one place? Have you ever visited Books2Read?

Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Spoiler Alert!

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By Debbie Burke

@burke_writer

Today I’m seeking advice from authors who write series fiction as well as people who enjoy reading series books.

Here’s the situation: I have an idea for the ninth book in the Tawny Lindholm Thriller series, but this new plot would reveal several surprise twists from prior books. These are major league spoilers.

Ideally, readers begin a series with #1 and read the books in order. They watch continuing characters grow and change with each succeeding book.

But as authors we can’t count on the series being read in order and must keep that in mind as we write.

Here’s some conventional wisdom about series writing:

  • Treat each book as a standalone.
  • If there are references to events that happen in earlier books, skirt around them to avoid giving away surprises.
  • Include only enough backstory from earlier books so the reader isn’t confused.
  • No spoilers.

Series contain one unavoidable spoiler: in each book, the lead character grapples with danger that is sure to kill them. But there are more books in the series so the lead must survive. As long as you keep readers up past their bedtime, they don’t mind that spoiler.   

With a series, relationship arcs develop over multiple books.

In book #1, let’s say two characters dislike each other but must work together to overcome obstacles.

In book #2, their relationship has changed after being in the trenches together. Changes might be:

  • They’re now allies and friends.
  • One emerges as the lead while the other becomes the subordinate.
  • Characters alternate positions. A secondary character in one book becomes the lead in another.
  • They continue to clash with each other in a running conflict.
  • They become lovers.

In book #3, the plot pushes them closer together with more shared adventures and lessons learned. The relationship grows deeper. More variations are possible:

  • One is killed off, leading to new problems for the survivor.
  • They are no longer personally connected but must still interact (e.g. on the job, as family members, sharing a child, etc.).
  • One finds a new interest, which leads to conflict with the other.

And so on, and so on.

Like real life, interpersonal relationships in fiction are complicated by death, distance, illness, injury, divorce, children, new romances, blended families, and more.

A while back, I received an email from a someone who had read the first book in my series, Instrument of the Devil. In that story, Tawny Lindholm is the lead character who’s targeted by a terrorist. Soon she’s in insurmountable legal trouble and facing prison. In the last quarter of the book, a brilliant, arrogant attorney named Tillman Rosenbaum shows up to represent her. She desperately needs his help but can’t stand him.

Initially, Tillman was supposed to be a walk-on character, a one-off. However, he was so much fun to write that I couldn’t get rid of him. He demanded the role of male lead and I had no choice but to give it to him.

At the end of IOTD, Tillman gets Tawny out of legal trouble but she’s broke and desperate. He offers her a job which, despite her dislike for him, she reluctantly accepts.

In book #2, Stalking Midas, Tawny constantly worries Tillman is going to fire her because the job is over her head. She gradually learns reasons behind her boss’s harsh facade and recognizes why he’s so cynical. Tillman, who doesn’t trust anyone, discovers Tawny can be trusted and she becomes indispensable.

Spoiler alert: by the end, they break their own two cardinal rules:

  1. Don’t dip your pen in the company inkwell.
  2. Don’t sleep with the guy who signs your paycheck.

“What??? Really???”
Photo by Amber Kipp on Unsplash

Despite ups and downs, their relationship grows. Responding to the email from the new reader, I mentioned in passing that their wedding occurs in book #5. The incredulous reader wrote back, “Tawny marries Tillman????”

Oops. Let that cat out of the bag. Fortunately, the reader continued with the series.

Here’s my dilemma today: the potential plot for book #9 would require revealing crimes and the killer’s identity from book #3, Eyes in the Sky.

At this point, I haven’t written one word of #9. The new plot vaguely swirls in my imagination but it’s far from pinned down.

That’s why I figured now was a good time to ask for help from the intelligent, thoughtful community at TKZ.

If you write series fiction, have you ever given away spoilers from earlier books?

Do you think that helps or hinders the series?

Did you receive feedback from readers about spilling secrets? What did they think?

Did it affect their reaction to subsequent books in the series?

Were they disappointed? 

If you’re a reader of series fiction, how important is it to you to be surprised?

Do you read series out of order?

Did spoilers from earlier books diminish your reading experience of a new one?

I’m interested in your thoughts, pro and con. Thanks for being my focus group!

~~~

 

Spoiler alert: the two main characters in the Tawny Lindholm Thriller series survive at the end of each book…so far!

Amazon sales link

 

That Deserted Island

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“It is never too late to be wise.”– Daniel Defoe

* * *

I recently read Robinson Crusoe by Daniel Defoe for the first time. I don’t know how I missed it during my educational training, but I did.

Robinson Crusoe is one of those books that has left indelible fingerprints (or footprints) on our collective language. When we think of a deserted island, Crusoe comes to mind, and the term “Man Friday” or “Girl Friday” is commonly used to refer to an efficient assistant. (Wouldn’t it be wonderful to know that one of our books would have that kind of impact several hundred years after its publication?)

Robinson Crusoe was published in 1719 and is considered by some to be the first modern novel in English. You wouldn’t think a book about a lone individual stranded on a deserted island for decades could be interesting, but I understand it was enormously popular during Defoe’s lifetime and has become one of the most widely published books in history.

Although the book’s sociological aspects might concern some in the 21st century, I found it to be a lens onto another time that I don’t know much about, and that made it particularly interesting. It was also a deeper and richer story than I had anticipated, with themes of self-reliance and redemption.

One scene, in particular, captures the imagination: the footprint scene. An article about Daniel Defoe on americanliterature.com  claims Robert Louis Stevenson felt the footprint scene was one of the four greatest in English literature. I don’t know if Defoe intended it, but it seemed to me to be a metaphor for life. Just when you think you understand the lay of the land, some small thing appears that shakes the foundation of your security, and everything changes.

* * *

I had always imagined Daniel Defoe to be a kind of rough and ready type. How else could he write a novel about a man stranded on a deserted island who invents all kinds of novel (pun intended) ways to stay alive? But reading about Defoe’s life and looking at images on the web, I see Defoe as a proper English gentleman, complete with cravat and full powdered wig.

But what a time he lived in! Born in 1660, he was a child during the great plague in Europe that claimed over 70,000 lives. He lived during the lifetime of Sir Isaac Newton and some of the great explorers. It must have seemed like an era of unlimited possibilities.

Defoe wrote more than 500 books, articles, and stories. Interestingly, he was 59 years old when Robinson Crusoe was published, and his other famous work Moll Flanders followed that one.

* * *

All of this thinking about being stranded on a deserted island put me in mind of a question we hear occasionally. Here’s a variation of the setup:

Suppose you were stranded on a deserted island for a week with no phone, internet, or other means of access to the outside world. You can pick one person to be on the island with you. Let’s say the other person has to be an author who is no longer alive.

Here are a few questions I’d ask Mr. Defoe:

Why did you decide to write Robinson Crusoe?

Why did you leave Crusoe on the island for 28 years? Wouldn’t a few years have been enough?

Were you surprised at the popularity of your novel?

How much were you paid for your book?

How did you know so much about surviving on a deserted island?

How did you come up with the idea of the single footprint?

Are you a plotter or a pantser?

* * *

So TKZers: If you were stranded on a deserted island for a week with no internet, no phone, or other means of communication with the outside world, what author from the past would you want to spend that week with? Why would you choose that person? What questions would you ask?