Tag Archives: Sue Coletta

Writers, have you fired “Chekhov’s Gun”?

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I’ve got a special treat for you today. My dear friend Anne R. Allen is here! If you’re not following her blog, you should remedy that immediately. It’s a must-read for all writers.

Linked to Amazon

So okay, what the heck is “Chekhov’s gun?”

It’s a reference to advice the great Russian playwright and short story writer, Anton Chekhov, (1860-1904) gave young writers:

“If in the first act you have hung a pistol on the wall, then in the following one it should be fired. Otherwise don’t put it there.”

In other words, he says we shouldn’t clutter the story with things that have no relevance. If chapter one says your heroine won a bunch of trophies for javelin throwing, which she displays prominently on the wall alongside a javelin once thrown by Uwe Hohn, somebody had better darn well throw a javelin before the story is done.

Setting Details vs. Chekhov’s Gun

Yeah, but what if that javelin is there to show us what her apartment looks like? It’s good to show her décor, because it gives an insight into her character, right?

It depends. Yes, it’s good to use details to set tone and give depth to our characters.

But what’s all important is how you stress those details when you first present them. If there’s a whole page about those javelin throwing trophies, and the characters have a conversation about whether anyone will ever break Uwe Hohn’s throw record of 104.80 meters, you gotta toss some javelins. But if there’s just a cursory mention, “her apartment walls were decorated with an odd assortment of personal trophies and long spears,” then you can leave them on the wall.

In other words, not every lampshade the author mentions has to show up two chapters later on the head of a drunken ex-boyfriend, but you need to be careful how much emphasis you put on that lampshade.

What, No Red Herrings?

Wait just a goldern minute, sez you. I write mysteries! Mysteries need to have irrelevant clues and red herrings. Otherwise the story will be over before chapter seven.

This is true. But mystery writers need to manage their red herrings. If the deceased met his demise via long pointy spear-thing, probably thrown from a considerable distance, then your sleuth is going to look like a very viable suspect to the local constabulary.

But of course she didn’t do it because she’s our hero, so the javelin on the wall and the trophies are red herrings.

But they still need to be “fired.” Maybe not like Chekhov’s gun, but they need to come back into the story and be reckoned with. Like maybe the real killer visited her apartment earlier when delivering pizza, then broke in to “borrow” the Hwe Hohn javelin, but he couldn’t get it into his Kia, so in the end he used a shorter, more modern javelin…

Chekhov’s Gun and Subplots

I’ve been running into this problem in a lot of fiction lately: I find myself flipping through whole chapters that have nothing to do with the main story. That’s because the subplot isn’t hooked in with the main plot. It’s just hanging there, not furthering the action.

The subplot becomes the unfired Chekhov’s gun.

For instance, one mystery had the protagonist go through endless chapters of police academy training after the discovery of the body. The mysterious murder wasn’t even mentioned for a good six chapters. I kept trying to figure out how her crush on a fellow aspiring policeperson was going to solve the mystery.

I finally realized it wasn’t. None of the romance stuff had to do with the mystery. When I finally flipped through to a place where the main plot resumed, the hot fellow student didn’t even make an appearance. He’d already gone off with a hotter fellow recruit.

It’s fine to have a romance subplot in a mystery — in fact, that’s my favorite kind. But the romance has to take place while some mystery-solving is going on.

But if that romance doesn’t trigger a new plot twist or reveal a clue, then it’s an unfired gun on the wall. It’s just hanging there, annoying your reader, who expects it to be relevant.

Naming a Character Creates a Chekhov’s Gun.

Another “unfired Chekhov’s gun” situation often comes up with the introduction of minor characters and, um, “spear-carriers.”

You don’t want to introduce the pizza delivery guy by telling us how he got the nickname “Spear” followed by two paragraphs about his javelin-throwing expertise — unless he’s going to reappear later in the story. And he’d better be doing something more javelin-related than delivering another pie with extra pepperoni.

This is a common problem with newbie fiction. In creative writing courses we’re taught to make every character vivid and alive. So every time you introduce a new character, no matter how minor, you want to make them memorable. You want to give them names and create great backstories for them.

Don’t give into the urge, no matter what the creative writing teacher in your head is saying.

If the character is not going to reappear, or be involved with the plot or subplot, don’t give him a name. Just call him “the pizza guy” or “the Uber driver” or “the barista.”

A named character becomes a Chekhov’s gun. The reader will expect that character to come back and do something related to the plot.

Beware Research-itis

A lot of unfired guns come from what I call research-itis. That’s when the author did a heckuva lot of research and goldernit, they’re going to tell you every single fact they dug up.

You’ll get three chapters on the historical significance of the javelin in Olympic competitions, going back to ancient Greece. And the popularity of depictions of javelin throwers in Hellenistic art. And how both Zeus and Poseidon are depicted throwing their thunderbolts and tridents like javelins…

None of which has anything to do with the dead guy in the back yard with the big pointy spear in his back.

If the reader doesn’t need to know it to solve the mystery and it’s not a red herring, keep it to yourself.

Although a lot of that research will come in very handy for blogposts and newsletters when you’re marketing the book, so don’t delete any of those research notes!

Beta Readers and Editors Can Take Chekhov’s Gun Off Your Wall

It’s tough to weed out all those unfired guns in your own work.

You’re sure you absolutely need to tell us that our heroine won those trophies when she was on her college javelin team where her nemesis, Rosalie Rich, once stole her glasses before a meet…and she found out she could throw better without them and didn’t need glasses after all, which was great because her glasses made her look dorky and after she stopped wearing them, Lance Spears noticed her for the first time. He turned out to be a creep, but…

Your editor will disagree. And eventually you will thank her for it.

So will your readers.

Have you ever left a Chekhov’s gun on the wall? Are you annoyed when you find them in published books? What’s the worst Chekhov’s gun mistake you’ve found in fiction? 

Anne R. Allen is a popular blogger and the author of the bestselling Camilla Randall Mysteries as well as the Boomer Women Trilogy and the anthology Why Grandma Bought that Car (Kotu Beach Press.) Her most recent mystery is Catfishing in America (Thalia Press) a comic look at romance scams. Her mystery The Gatsby Game is being published in French at the end of this month. Anne’s nonfiction guide, The Author Blog: Easy Blogging for Busy Authors, is an Amazon #1 bestseller that was named one of the 101 Best Blogging Books of All Time by Book Authority.  She’s also the co-author, with Catherine Ryan Hyde, of the writer’s guide How to Be a Writer in the E-Age. She blogs with NYT million-copy seller, Ruth Harris, at “Anne R. Allen’s Blog…with Ruth Harris.” You can find them at annerallen.com.

Don’t miss Anne’s new release! CATFISHING IN AMERICA is a mashup of mystery, romcom, and satire.

The Rhetorical Triangle for Writers

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rhetorical triangle for writers Photo of a cute donkeyThe rhetorical triangle is a concept that rhetoricians developed from the Greek philosopher Aristotle’s idea that effective persuasive arguments contain three essential elements: logos, ethos, and pathos.

Its purpose? To inform, persuade, entertain — whatever the author wants the audience to believe, know, feel, or do.

All forms of communication use the tools of rhetoric to some degree. Though the rhetorical triangle sounds like it’s geared toward nonfiction writing, novelists can use it as a literary devise.

Logos

Logos establish reliability. We want readers to believe our main character. By using factual information and logic, we’re building connections in the reader’s mind.

An example of logos:

Facts: Mr. Duke owns a tea shop. He talks about his passion for tea.
Logic: Mr. Duke has liquid in a teacup. Because of his passion for tea and the fact that he owns the tea shop…
Conclusion: The liquid in his teacup must be tea.

Are we jumping to conclusions too soon? Maybe. Is any other information available? Does Mr. Duke slur his words? Then maybe there’s alcohol in that teacup. Or he has a medical issue. Given the social constructs and the available information, the reader concludes he’s drinking tea.

Logos do get more complicated, but it always retains these basic parts. And we, as writers, need to recognize the order in which readers draw conclusions. By doing so, we can manipulate the narrative to suit our needs.

Ethos

Ethos boils down to one burning question: Can the reader trust you? If you write nonfiction, citations from reliable sources help build trust. Or you consistently share reliable information, leading your audience to trust what you say is true.

In fiction, ethos may simmer in the background, invisible to the reader. The MC shows the audience they are trustworthy through actions, reactions, and the choices they make.

Pathos

Pathos is the emotional pull. Authors use pathos to evoke certain feelings from the reader. For our purposes, pathos is a literary device rather than a rhetorical one. Pathos establish tone or mood or make the reader feel sympathetic toward a character. By using pathos, we can trigger readers to feel happy, sad, angry, passionate, inspired, or miserable through word choices and plot development.

Pathos is a Greek word meaning “suffering” that has long been used to relay feelings of sadness or strong emotion. Adopted into the English language in the 16th century to describe a quality that stirs emotions, it’s often produced by real-life tragedy or moving language.

Pathos became the foundation for many other English words.

  • Empathy — the ability to understand and feel the emotions of others
  • Pathology — the study of disease, which can cause suffering
  • Pathetic — something that causes others to feel pity
  • Sympathy — the shared feeling of sadness
  • Sociopath — causing harm to society
  • Psychopath — suffering in the mind

Pathos is the basis for the art of persuasion.

Ever watch commercials for pet adoptions? The sad puppy dog eyes plead for a forever home. They rip your heart out, right? That’s pathos at work.

Most readers want to feel something when they crack open a novel. An emotion pull connects the reader to the characters, immerses them in story, and keeps them flipping pages. Pathos also explains why some stories are unforgettable — because we lived it with the characters! We feared for their safety. We cried over their heartbreaks. We cheered over their victories. The characters became our friends, maybe even family, and we miss them as soon as we close the cover.

Since it’s easier to spot pathos in music lyrics…

God Bless the USA by Lee Greenwood: “And I won’t forget the men who died who gave that right to me…”

Nothing Compares 2 U by Sinead O’Connor: “It’s been so lonely without you here, like a bird without a song.” Or “All the flowers that you planted in the backyard, Mama, all died when you left.”

To start your week off on the right foot, I’ll embed Happy by Pharrell Williams. An obvious pathos is: “Clap along if you feel like happiness is the truth.”

Anyone who can sit still during this song might be dead inside. 😉

Did you spot other pathos in the video? Have you heard of the rhetorical triangle? What other ways might we use logos, ethos, and pathos?

#WritersLife: Am I Becoming a Recluse?

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I am fiercely protective of my writing time. Maybe too much. The other day a friend asked me to lunch. At first, I was excited about it, but as I was getting ready, I couldn’t shake the feeling that I’d rather work on the WIP.

This happens all the time. A friend will say, “Let’s get together.”

“Sure. Just let me finish the first draft.”

After I’m done, they say, “Now can we get together?”

“But I’m getting ready to do the first read-through.”

“Now that you’re letting the book cool, can we grab lunch?”

“Oooh, ahh, I started the next book.”

Okay, that may be a slight exaggeration. I say yes more than no, but begrudgingly. And I wondered why. Why would I rather be alone with my keyboard than out with friends? Am I becoming a recluse? Why is writing my favorite activity? And why, when life prevents me from writing, do I feel off?

This, of course, sent me down a rabbit hole. Some of what I learned about creativity and the brain I remembered from writing about this topic in 2017. This time, I wanted more. Why would I rather spend time with my characters than “real” people? It’s no secret that I prefer animals to humans, but I didn’t think that mindset extended to friends.

The other day, I did go to lunch. However, when she said, “We should make this a regular thing” I immediately thought, “that depends on your definition of ‘regular’.” Sounds terrible, I know, especially after I stopped writing for a solid hour without protest when a little black bear cub visited me last week. #CutenessOverload

Let’s see what the professionals at Brain World Magazine have to say…

“Writing is seen by many psychologists as a means for the brain to know itself. The brain is sometimes referred to as a meaning-making machine, and the process of writing allows us to examine the beliefs we have accumulated, to understand how we as individuals relate to the world, and to know our own minds better. In short, writing cultivates introspection that leads to better psychological health.”

Okay. I agree with that.

“All human cultures include speech, but not all have written language, and, even today, hundreds of thousands of people around the world never learn to write. Rather, writing is a complex linguistic technology that developed only in the last few thousand years.”

Fascinating, but doesn’t answer my questions.

“Writing requires a marvelous integration of multiple cognitive functions simultaneously: hand-eye coordination, language, memory, creativity, insight, logic, spatial intelligence, and abstract thought. And it is something you can only learn through consistent practice.”

Most writers know consistency is key. The brain is a muscle that will atrophy without regular exercise. And the more we write, the more we tickle the muse. Hence why too much social media can cause writer’s block and/or procrastination. 

“Writing may also serve as an indicator of brain longevity. One investigation, known as The Nun Study, conducted by the National Institute on Aging, showed a correlation between writing ability and the likelihood of developing Alzheimer’s disease. Reported in Neurobiology of Aging, the study looked at the lives of 678 nuns, all of whom had lived similar lifestyles, to determine what factor might account for brain health in later life.

Detailed records existed for all of the nuns, all of whom had joined the order while still in young adulthood. Each of the subjects had written an autobiography when joining the order, and their average age at the time was 22.

Researchers were able to look at the old biographical essays and assess them for linguistic fluency and complexity of content. Only 10 percent of nuns who were able to write well in their youth ended up with Alzheimer’s, while 80 percent of those with less proficient writing abilities suffered from the disease in old age.”

Did you know nuns penned autobiographies when joining the order? Do all nuns do this? I’m all for it. It just surprised me, is all. Although, writing an autobiographical essay would force the nun to detail her life and the circumstances surrounding her decision to join the order, so it’s probably therapeutic.

“The practice of writing can enhance the brain’s intake, processing, retaining, and retrieving of information. Through writing, students can increase their comfort with and success in understanding complex material, unfamiliar concepts and subject-specific vocabulary.” In other words, writing builds the brain’s muscles, which can then be used for all sorts of cognitive activity.

As you can see, I wasn’t getting anywhere with my questions.

Next, I looked at my writing process. If you were a fly on the wall, you’d hear me belt out a few lyrics with headphones on, then I go quiet, chair-dancing, then silent, all while the fingers are pounding the keyboard. I have an absolute blast!

Could it be that simple? An increase in serotonin induces feelings of happiness. Runners chase the same euphoria. Am I addicted to having fun? I’d say “alone” but we’re not really alone, are we? We’re with our characters, who are as real to us as anyone.

Or maybe—and this is an educated guess, after all the brain studies I’ve read—when we don’t write, our creative brain misses the workout like the muscles of an athlete who isn’t training. What do you think?

If you miss more than a day or two, do you start to feel off? Or do you look forward to long stretches away from the keyboard? 

Research Notes and Fun Facts

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JSB’s post yesterday reminded me of all my notes in my phone, many of which I’ll never use. So, I thought I’d share them with you. Perhaps they’ll spark some ideas for the WIP.

Some are random thoughts, others are research tidbits I’d learned during the day that I didn’t want to forget, with a few fun facts mixed in.

Research

Mystery/thriller writers, this one’s for you!

  • Ankle monitors aren’t monitored in real time by law enforcement. In many cases, they’re only a GPS tracker. Some devices don’t even have geographical restrictions. The GPS track is stored by private companies, not law enforcement or prisons. Parolees have even committed murder while wearing them!

Need a creative way for your detective to find a clue? Check out this nifty tidbit I discovered.

  • Privately owned garbage trucks and tow trucks come equipped with license plate readers. The recordings are loaded into a private database, and police can ask for permission to access those databases without a search warrant.

For fiction bathed in reality, how might you use this next one?

Brainwaves: We have three brainwaves in our lifetime, depending on age. Scientists can study each brainwave independently through an EEG.

Did your contemporary killer leave behind a shoe impression? No problem…

SoleMate FPX is a new and improved system that combines a comprehensive footwear evidence management tool with an extensive footwear reference database for the rapid identification of shoe prints.

Using combinations of shapes, patterns, text, and logos to describe the visible characteristics found on a shoeprint left at a crime scene, it’s possible to identify matching items of footwear in a matter of minutes via the intuitive FPX search interface.

Fun Facts

Mystery/thriller/suspense writers, do what you will with the following fun facts.

 

  • Zinc Phosphide = rat poison.
  • To mummify a corpse, bury in kitty litter. Or, for a more thorough job, dismember the corpse and bury the body parts in kitty litter.
  • Necrophilia is also a diagnosis.

Ahem. Moving on…

  • The heart beats 2.5 billion times per lifetime.
  • Mistletoe kills the tree it hangs on! Expect an article about this during the holiday season. 😉
  • One million seconds equals eleven days.
  • A corpse can often have bowel movements for days.
  • A decapitated head can have consciousness for 15-20 seconds after death. In my phone there’s a checkmark after this fun fact because I used it in Silent Mayhem.

Calling all nature lovers!

  • Plants can recognize their siblings, and they’re given preferential treatment.Biologists discovered that plants exhibit competitiveness among strangers of the same species but are more accommodating toward siblings. Researchers found root allocation increased when groups of strangers shared a pot, not when groups of siblings shared a pot.

    In other words, plants compete with strangers by allocating more of their roots below ground. This helps them as they fight for access to water and soil nutrients.

  • Plants are just as capable of deception as animals.

Many plants release scents or volatile chemicals when they are stressed, attracting insects and other animals that can help them escape a dangerous situation. Ready to get your mind blown?

  • The smell of freshly cut grass is actually a plant distress call.

Crazy, right? Now you know why I jotted it down. 😉 

  • Trees are the longest living organisms on earth. One of the many reasons they live so long is called “negligible senescence.” Meaning, rather than declining in health and productivity with age, some trees actually get healthier and more productive.
  • There’s a plant that’s able to simultaneously produce tomatoes and potatoes, called the “ketchup and fries” plant (unverified, so check this fact before you use it).

Historical fiction writers, these next few are for you!

  • Some prehistoric societies de-fleshed the bone from their dearly departed.

During the medieval period, bodies that needed transportation over long distances for burial were also de-fleshed, by dismembering the body and boiling the pieces. The bones were then transported. The soft tissues they buried close to the place of death.

  • Throughout early modern times, up until at least the mid 19th century, it was a common belief that the touch of a murderer—executed by hanging—could cure all kinds of illnesses, ranging from cancer and goiters to skin conditions. Afflicted persons would attend executions hoping to receive the “death stroke” of the executed prisoner.

Need a realistic way to misdirect readers away from your antagonist?

  • A heart murmur can often cause a person to fail a lie detector test. Doesn’t matter if they’re 100% truthful. The heart murmur will read as deception.

If you’re wondering why I’d share notes from my phone, I’ll leave you with this proverb.

Nothing in nature lives for itself.

Rivers don’t drink their own water.

Trees don’t eat their own fruit.

The Sun doesn’t shine for itself.

Flowers don’t spread fragrance for themselves.

Living for others is the rule of nature.

Did I jumpstart your creative juices? Any favorites?

 

Happy Release Day, book baby!

Three unconventional eco-warriors are on a mission to save polar bears from the nation’s largest animal trafficking organization—one dead poacher at a time.

Now available in ebook and paperback.

 

How Time Off Benefits Writers

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The last part of Tips to Improve Newsletters series will continue next time. Two reasons for skipping this week. First and foremost, I’ve been glued to the keyboard for months with very little time-off, and I need a break. Two, it’s Memorial Day. Yesterday, the hubby and I cruised around the lakes and through tree-lined backroads on our new HD Heritage Softail Classic—a well needed respite among nature. We plan to continue that ride today.

Here’s a pic of our new baby…

HD Heritage Softail Classic

©2023 Sue Coletta

Time off benefits us for many reasons. When we break from our usual routine, we can no longer operate on autopilot. That decreased familiarity flips a switch in our brain to be more fully present, to really wake up. Meditation has a similar effect. Thus, taking time off increases mindfulness and produces a higher level of wellbeing.

Heart Health

Time away from the keyboard also improves heart health. It can help reduce the risk for metabolic syndrome—a cluster of health issues including high blood pressure, high blood sugar, excess belly fat, and abnormal cholesterol levels—which raises the risk for heart disease, stroke, and type 2 diabetes, according to Forbes. In fact, researchers found that in those who vacationed and/or took time off on a regular basis were less likely to die from heart attacks and other cardiovascular problems.

Stress

Time off reduces stress. When we’re stressed, our bodies release hormones like cortisol and adrenaline. Over time, chronic stress increases our risk for health issues.

Another scientific study found that spending at least two hours per week in natural environments—parks, forests, beaches, lakes—is not only great for our soul, it’s also good for our health.

Brainpower

Taking time off improves the capacity to learn. When the brain is fully relaxed, it consolidates knowledge and brainpower.

“Neuroscience is so clear, through PET scans and MRIs, that the ‘aha’ moments comes when you’re in a relaxed state of mind.”

—Brigid Schulte, author of Overwhelmed: Work, Love and Play When No One Has the Time

Hence why some of our best ideas come while we’re in the shower, on a walk, or as we’re falling asleep. In fact, a professor at Columbia Business School has conducted numerous studies, drawing a link between travel and creativity.

“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections…”

—Adam Galinsky, Columbia Business School

Sleep

Sleep is a commodity many of us struggle with, evident in the comments of Steve’s recent post. Stress lowers sleep quality—wake up groggy and/or suffers from a lack of energy. But taking time off to read, take a walk, or other activities can lower your stress levels. Thus, induces a better night’s sleep.

If you’re overwhelmed or cognizant that your body needs rest, take what Psychological Therapist Kate Chartres calls a “duvet day.”

“Having a duvet day replenishes your stocks. Finding the time to switch off the mind…and stop that internal chatter allows your anxious mind to repair… You’ve all heard about how our muscles need to rest. We don’t work the same ones every day, so they have time to repair. The mind needs time too, to rest and repair. This enables you to be better, more responsive, and focus on your return to work.

So, if you are feeling frazzled and in need of that duvet day, but you keep going, the chances are you’ll get more and more frazzled, less and less focused, less able to do your job. When we have too much going on, our concentration and ability to use initiative, judgement etc., are all affected. So, can you afford to pull a sickie? I think the question is to look after your mental health, can you afford not to?”

Happy Memorial Day, TKZers!

Be kind to yourself today. I’ll be around in the morning, then we’re off on another adventure. But don’t let that stop you from having fun in the comments.

What’s your favorite form of R&R? Any plans today?

To our military men and women: Thank you for your service. <3 

Tips to Improve Newsletters Part II: Design

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Designing an author newsletter can be a daunting task. Whether you‘re a seasoned veteran or a first–time author, it‘s important to create an effective newsletter to nurture the author/reader relationship and expand your audience. 

Ready to roll up your sleeves and dive in? Cool. Let’s do this.

K.I.S.S.

A simple design works best. As JSB mentioned in the comments of Part I, many of us suffer from newsletter fatigue, so don’t confuse readers by adding more than a few key features. A minimalist style keeps the focus on the content.

Email services like MailerLite or MailChimp offer multiple templates that don’t require any tech skills to customize. Most are drag & drop.

Header Image

A high-quality header image sets the tone for your newsletter. I use the same header as my website, so readers instantly recognize the email is from me.

Catchy Headline

If your headline allows the reader to think, “Meh. I’ll read it later” chances are they’ll never get around to reading the newsletter. An irresistible headline encourages the reader to open your email as soon as it hits their inbox. Headlines aren’t easy. I still haven’t mastered them, but I have learned a few tricks.

  • Make readers feel like they’ll learn something. Example: How to Decipher Crow Language
  • Or focus on actionable steps. Example: Befriend Crows in 5 Easy Steps
  • Or solve a problem. Example: 6 Ways to Spend Less Money on Crows (if any of you ever receive an email with this headline, please forward it to me. LOL)

Once you have your header image and headline, it’s time to focus on your content.

Content

As I mentioned in Part I, give more than you receive. The majority of your newsletters should not ask your audience to buy anything. Condition them to click links, yes, but not a purchase link. For example, to match one of the above headlines, I could include a link to a live feed of crows building a new nest. Which, by the way, often includes weaving metal wires into the base to strengthen the foundation.

By giving more than you receive, you build trust. After all, you wouldn’t shove your book(s) in the face of someone you just met in person. Correct? Same principles apply.

The content should be concise, focused, and relevant to your theme. For a refresher on theme, read Part I. One of the easiest ways to lose subscribers is to overwhelm readers with too much information. No one will take the time to read a lengthy newsletter. Instead, fulfill the promise in your headline. Nothing more, nothing less. If you have more to say on the subject, save it for next time. The perfect length for a newsletter, so it’s worth your readers’ time but not time-consuming, is about 3-4 paragraphs.

Call To Action

At the end of your newsletter, include a clickable call-to-action button with compelling language like “Watch Live Feed” or “Download Free Book.” One of my favorite calls-to-action is “Hit Reply.”

Before the CTA, I ask a question. A few examples are:

  • Tell me about your favorite childhood pet.
  • Have you ever seen a bald eagle up close? What about a golden eagle? What was that experience like for you?
  • Have you ever been whale watching? How’d you feel when the whale breeched?

Note the words in bold. When you ask readers to hit reply, you are initiating a friendly conversation. Not only do you get to know your readers but you’re nurturing the author/reader relationship. And you’d be surprised how much people appreciate an author asking them anything, even if it’s only, “How’s your day going? You doin’ all right today?”

Too many authors toss out orders without giving two sh*ts about the people who read their books. Things like, buy my books, review my books, tell all your friends about my books, preorder my new release, follow me on every social media site and share all my posts. I saw your review on Amazon, but why didn’t you also review on BookBub and Goodreads and B&N and Apple and Google Play and Kobo?

Sadly, I’m not exaggerating as much as one might think. Not long ago, I unsubscribed from a well-known author’s newsletter after she told me to buy two copies of her new book, one for me and one for a friend. Seriously? I don’t care who you are. I’m not buying two $20 paperbacks because Miss Bigshot Author ordered me to do it. In fact, I stopped reading her books altogether. I’d rather support authors who appreciate their readers. How ’bout you?

Another author messaged me on social media to tell me she thanked me for my help in the acknowledgments, then had the audacity to say, “Buy the book to see your name.” If that wasn’t bad enough, she then asked if I could buy it that second — not later that night or in the morning — I had to buy the book right then. And, get this, send her a screenshot of the confirmation page as proof of purchase! The nerve of some people.

Ahem. Anyway…

By asking a simple question at the end of my newsletter, I’ve received some truly heartwarming responses. Readers just want to know they’re more than a sale to us. They want to be seen. Don’t we all? So, be genuine, be kind, and show your humanity.

Okie doke. Well, since we didn’t get to onboarding sequences and other time-savers, stay tuned for Part III.

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Restless Mayhem is available at all online retailers.

5 Tips to Improve Newsletters – Part I

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When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?

How Critical Distance Improves Writing

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The conversation about critical distance doesn’t come up often in writing circles. If someone does raise the point, critical distance is usually mentioned in passing as though other writers should inherently know what it is and why it’s important. Let’s change that today.

What is Critical Distance?

The phrase stems from researchers who lost all subjectivity in their analysis. To regain clarity (critical thinking), they had to step away from the project for a while.

Practitioner researchers have often been criticised for a lack of critical distance from their work often leading to conclusions which can be, in the field of objective research, critiqued for a lack of creditability and validity (Saunders, 2007). Also inherent in this type of research is the fact that the types of practitioners who come to this kind of research often have been thinking about the research topic for several years bringing with them a host of assumptions and ideas of what they want to find out and usually already having a theoretical stance for the project (Drake and Heath, 2011; Wellington and Sikes, 2006).

—Michelle M. Appleby, University of Derby

 

  • Surgeons aren’t allowed to operate on family members.
  • Cops aren’t allowed to investigate a family member’s murder.
  • Judges aren’t allowed to preside over a loved one’s case.

These rules are in place because the surgeon, cop, and judge cannot be objective if a personal connection exists.

What’s more personal than writing?

While drafting, we wear love goggles. We’re so wrapped up in our characters, we lose all objectivity. It’s only after we’ve gained distance that we can view the story through the proper lens. Also, we may miss plot holes or leave threads dangling while drafting.

I’ll give you an example…

When I wrote the first draft of Restless Mayhem, one of my anti-heroes mentioned two characters from a previous book. I’d originally planned to have these two characters play a critical role in the story, but then the plot twisted and turned and my original plan changed. Well, I forgot to change the conversation at the beginning of the book. Even though I read the manuscript a few times, I still missed it. After I set it aside for a month, those two names popped right out. And I thought, gee, why are they there?

At that point, I couldn’t recall what my characters did with that information, so I left myself a note and continued on. Guess what? No one ever mentioned those two names again. Never. Whoops! I ended up changing the names to two characters who did play a vital role in the plot. But what if I hadn’t set the manuscript aside? I’d have a lot of confused readers.

Does your character have an accent in chapter two that disappears in chapter twenty?

Does someone have green eyes that turn brown by the end of the book?

Did you name the cat Henry and then change it to Harry?

Did your character have a left arm injury that moved to the right?

Even though most of the above you’ll include in your story bible—you made one, right?—we can still miss seemingly insignificant details if we forego the critical distance stage. I know you’re excited to release your new book baby, but that puppy will shine even more if you allow it to sit a while. I’m amazed by what I find once I return to the manuscript.

How can we view our creations through an objective lens?

After you’ve written the first draft, set it aside for x-amount of weeks. The length of a break varies between writers. For some, two or three weeks may be enough. Others may need a month or more. There’s no right or wrong answer here. Whenever you’ve gained enough distance that you don’t recall every scene. The best way to do that is by working on a different project while the draft cools.

Benefits of critical distance…

  • Easily fix writing tics.
  • Catch typos and grammatical errors.
  • Seal plot holes.
  • Tie-up dangling threads.
  • Swap weak verbs for strong ones.
  • Correct passive voice.
  • Fix clunky words, awkward sentences, and/or phrases.
  • Deepen characterization.
  • Better ground the reader in the setting.
  • Strengthen your theme.
  • Make your writing more expressive.
  • Paint a more vivid mental picture.
  • Infuse more emotion.
  • Change body cues (1st drafts often include obvious or less-than ideal body movements).
  • Convey emotion better.
  • Rewrite to remove some dialogue tags.

Do you let the manuscript rest once you complete the first draft? How long do you let it sit?

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Preorder for 99c!

*Please note: 99c sale is only available on Amazon.

Restless Mayhem releases in ebook and paperback on April 26, 2023. Can’t wait!

 

Writing Etiquette Redux

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I’m republishing this post for three reasons:

1) I mentioned I bought back my rights to the Mayhem Series. Without fellow writers lending advice and sharing their experience with me, I’d probably still be tryin’ to figure out how to Indie pub the first five books, never mind be ready to publish book 6. I have a new editor, whom I adore, and my favorite cover designer jumped on board, too. Wait till you see my new cover. So exciting!

2) I had the misfortune of reading an author’s “bad behavior” list on Twitter. This woman tweets out an ever-growing list of bad behavior by authors. Some of the things on that list of 100 is downright shocking. So, a redux seemed like a good idea.

3) I’m reading book 6 one last time before creating my ARCs. This is my neurotic stage, nitpicking every single word, and ignoring any compliments from my editor. Almost done, so I can probably shelve the crazy long enough to respond to comments. 😉

Writing Community Etiquette

One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.