Tag Archives: writing advice

5 Tips to Improve Newsletters – Part I

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When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?

How Critical Distance Improves Writing

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The conversation about critical distance doesn’t come up often in writing circles. If someone does raise the point, critical distance is usually mentioned in passing as though other writers should inherently know what it is and why it’s important. Let’s change that today.

What is Critical Distance?

The phrase stems from researchers who lost all subjectivity in their analysis. To regain clarity (critical thinking), they had to step away from the project for a while.

Practitioner researchers have often been criticised for a lack of critical distance from their work often leading to conclusions which can be, in the field of objective research, critiqued for a lack of creditability and validity (Saunders, 2007). Also inherent in this type of research is the fact that the types of practitioners who come to this kind of research often have been thinking about the research topic for several years bringing with them a host of assumptions and ideas of what they want to find out and usually already having a theoretical stance for the project (Drake and Heath, 2011; Wellington and Sikes, 2006).

—Michelle M. Appleby, University of Derby

 

  • Surgeons aren’t allowed to operate on family members.
  • Cops aren’t allowed to investigate a family member’s murder.
  • Judges aren’t allowed to preside over a loved one’s case.

These rules are in place because the surgeon, cop, and judge cannot be objective if a personal connection exists.

What’s more personal than writing?

While drafting, we wear love goggles. We’re so wrapped up in our characters, we lose all objectivity. It’s only after we’ve gained distance that we can view the story through the proper lens. Also, we may miss plot holes or leave threads dangling while drafting.

I’ll give you an example…

When I wrote the first draft of Restless Mayhem, one of my anti-heroes mentioned two characters from a previous book. I’d originally planned to have these two characters play a critical role in the story, but then the plot twisted and turned and my original plan changed. Well, I forgot to change the conversation at the beginning of the book. Even though I read the manuscript a few times, I still missed it. After I set it aside for a month, those two names popped right out. And I thought, gee, why are they there?

At that point, I couldn’t recall what my characters did with that information, so I left myself a note and continued on. Guess what? No one ever mentioned those two names again. Never. Whoops! I ended up changing the names to two characters who did play a vital role in the plot. But what if I hadn’t set the manuscript aside? I’d have a lot of confused readers.

Does your character have an accent in chapter two that disappears in chapter twenty?

Does someone have green eyes that turn brown by the end of the book?

Did you name the cat Henry and then change it to Harry?

Did your character have a left arm injury that moved to the right?

Even though most of the above you’ll include in your story bible—you made one, right?—we can still miss seemingly insignificant details if we forego the critical distance stage. I know you’re excited to release your new book baby, but that puppy will shine even more if you allow it to sit a while. I’m amazed by what I find once I return to the manuscript.

How can we view our creations through an objective lens?

After you’ve written the first draft, set it aside for x-amount of weeks. The length of a break varies between writers. For some, two or three weeks may be enough. Others may need a month or more. There’s no right or wrong answer here. Whenever you’ve gained enough distance that you don’t recall every scene. The best way to do that is by working on a different project while the draft cools.

Benefits of critical distance…

  • Easily fix writing tics.
  • Catch typos and grammatical errors.
  • Seal plot holes.
  • Tie-up dangling threads.
  • Swap weak verbs for strong ones.
  • Correct passive voice.
  • Fix clunky words, awkward sentences, and/or phrases.
  • Deepen characterization.
  • Better ground the reader in the setting.
  • Strengthen your theme.
  • Make your writing more expressive.
  • Paint a more vivid mental picture.
  • Infuse more emotion.
  • Change body cues (1st drafts often include obvious or less-than ideal body movements).
  • Convey emotion better.
  • Rewrite to remove some dialogue tags.

Do you let the manuscript rest once you complete the first draft? How long do you let it sit?

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Preorder for 99c!

*Please note: 99c sale is only available on Amazon.

Restless Mayhem releases in ebook and paperback on April 26, 2023. Can’t wait!

 

Writing Etiquette Redux

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I’m republishing this post for three reasons:

1) I mentioned I bought back my rights to the Mayhem Series. Without fellow writers lending advice and sharing their experience with me, I’d probably still be tryin’ to figure out how to Indie pub the first five books, never mind be ready to publish book 6. I have a new editor, whom I adore, and my favorite cover designer jumped on board, too. Wait till you see my new cover. So exciting!

2) I had the misfortune of reading an author’s “bad behavior” list on Twitter. This woman tweets out an ever-growing list of bad behavior by authors. Some of the things on that list of 100 is downright shocking. So, a redux seemed like a good idea.

3) I’m reading book 6 one last time before creating my ARCs. This is my neurotic stage, nitpicking every single word, and ignoring any compliments from my editor. Almost done, so I can probably shelve the crazy long enough to respond to comments. 😉

Writing Community Etiquette

One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.

Can Writing Heal Physical Pain?

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Let me preface this post by saying, discussing my personal struggles with pain is my least favorite subject. The only reason I’m even broaching this subject is because I discovered a cool connection between writing and pain management, and I hope it’ll help those who need it.

Last week, New Hampshire got hammered with one snowstorm after another, the totality of which resulted in snowbanks taller than I am. With such unsettled barometric pressure and weather patterns, my RA and psoriatic arthritis kicked into overdrive. For me, writing has always been the best pain medicine. When I’m in the zone, I leave my fractured skeleton in the chair and escape into my fictional world. But something—email, social media, direct messages, marketing, blogging, phone calls, and texts—kept yanking me out of my fictive dreamland when I needed it most, and the moment it did, my body screamed in protest.

And so, for self-preservation, I climbed back into my writing cave, padlocked and soundproofed the door behind me. Hence why you didn’t see me in the comment section last week, or on social media. For once, I put my own wellbeing above everything else. By the time I emerged from the writing cave a week later, I’d added over 30K words to the WIP. Now, I only have one or two chapters left to reach The End of Mayhem Series #7. Yay!

Anywho…

The U.S. Pain Foundation describes chronic pain as the following:

When you try to put your hand over a hot burner on the stove, your brain signals to you that it’s hot and you quickly move your hand away. This acute pain center lights up circuits in the nociceptive area, the acute brain center, alerting you to move away. 

Imagine if you can’t move your hand away from the burner even though you know it’s going to hurt. You get that signal telling you it’s too hot, but you cannot move your hand away. How would you feel? Angry? Enraged? Fearful? Panicked? You can’t stop the pain even though you know it’s coming. These natural emotions set off chemicals and hormones like fight-or-flight adrenaline, cortisol, and histamines which sensitize the nervous system, raise anxiety levels, and amplify our sensation of pain.

Is it any wonder we’d seek an escape?

With chronic pain, the pain travels through the emotional area of the brain or sympathetic nervous system. The emotion and pain pathways are so closely linked that it’s only possible to experience meaningful pain relief when you break this connection. Separating our emotions from our pain pathway is a learned skill, and writing plays an important role.

When we write, our brains release chemicals that calm the nervous system. Daily writing creates new neural circuits in the brain, giving us new ways to respond to old pain triggers. The new, healthy circuits eventually grow stronger than the old pain circuits.

A 1986 study uncovered something extraordinary, something that inspired generations of researchers to conduct several hundred more studies.

The gist is this. Professor Pennebaker asked students to spend 15 minutes writing about the biggest trauma of their lives. Or, if they hadn’t experienced trauma, to write about a difficult time. Meanwhile, a control group spent the same number of sessions (4) writing a description of something neutral like a tree or their dorm room.

For the six months that followed the study, the professor monitored how often students visited the health center. Remarkably, the students who’d written about their trauma and real emotions made significantly fewer trips to the doctor. Ever since, the field of psychoneuroimmunology has been exploring the link between what’s now known as expressive writing, and the functioning of the immune system. Psychoneuroimmunology studies examine the effect of expressive writing on everything from asthma and arthritis to breast cancer and migraines, with surprising beneficial results.

Writing even heals physical wounds faster.

Brave volunteers engaged in expressive writing; a second group did not. Days later, they were all given a local anesthetic and a punch biopsy at the top of their inner arm. Researchers monitored the 4mm wounds. The volunteers who engaged in expressive writing healed faster than the others.

What does the act of committing words to paper do? Initially it was assumed this occurred through catharsis, that people felt better because they’d released pent-up emotions. But then Pennebaker dissected the language used by the two groups.

The fast healer’s point of view changed over the course of the four sessions. They began with 1st person, then moved to deep 3rd, suggesting they were looking at the event from different perspectives. They also used “because” and the like, implying they were making sense of the events and putting them into a narrative. The results proved the simple act of labeling your feelings and putting them into a story boosts the immune system.

Sounds a lot like crafting fiction steeped in real emotion, doesn’t it?

What Pennebaker found curious but makes perfect sense to me (and you, probably) is that simply imagining a traumatic event and writing a story about it also made wounds heal faster, concluding that the writing has less to do with resolving past issues and more to do with finding a way of channeling real emotions.

Despite several decades of research showing that writing works to manage pain, it’s rarely used clinically. Also, the process works better for some people than others, depending on how well they engage with the process.

So, the next time you’re in pain, lock yourself away in your writing cave. Your body and WIP will both thank you. 😉

Do you have any personal experience to share? What do think about these studies? 

How To Adopt a Writing Mindset

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The word “success” has various meanings. Some writers stay laser-focused on the end result, but I propose that we step back, slow down, and view success as footprints in the sand. Each footprint represents one day.

Will you step into that print or let it wash away in the tide?

Success is about adopting a growth mindset. Every morning I watch the sunrise. Why? Because it grounds me with a positive mindset for the day. If you roll over and slap the snooze button, dreading the day ahead, you’ll start the day with a negative mindset. Things tend to roll downhill from there.

Have you ever heard a writer complain that they’re just not any good at writing? That’s called a fixed mindset. Their mind is made up. They will never be a good writer. Period. End.

A growth mindset is positivity based. The writer with a growth mindset says, “I may not be the best writer today, but I will be.”

See the difference?

The writer with the growth mindset is stepping into the footprint to see where it leads. The writer with the fixed mindset would rather complain about writing on social media and let the footprint melt away in the tide.

Success is not about how many books you’ve sold, the amount of traffic to your blog, or even an article going viral. Instead, success is about progress, growth, and moving forward. That type of success is sustainable and filled with joy. We often say writing is a marathon, not a sprint, and there’s a reason for that. By celebrating small successes along the way to that big dream, we give ourselves positive reinforcement, we cheer ourselves on, we maintain a positive and joyous mindset.

Embrace your potential.

Understand that good writing is not a natural talent. It’s earned through study and practice and showing up every day.

If you struggle with a negative mindset, flip the script.

  • Where the negative writer sees a problem, the positive writer seizes the opportunity to grow and learn.
  • When the negative writer doesn’t know an answer and gives up, the positive writer researches the problem.
  • Where the negative writer sees criticism, the positive writer appreciates the feedback.
  • Where the negative writer might feel jealously, the positive writer feels admiration.
  • Where the negative writer might find something too hard, the positive writer knows the hard work will be worthwhile in the end.

People in general who believe that their efforts and strategies can lead to success are likely to engage in learning activities and take on challenges with enthusiasm, so they learn more, which reinforces their belief that they can learn to write well. In fact, according to some psychologists, this confidence, or self-efficacy, is central to motivation and learning.

What is a writing mindset?

It’s how we think about writing. Because I start the day with a positive mindset, I can’t wait to get to my keyboard. I know I’m gonna have a great day. Why? Because a writing mindset supports creative work.

How we approach and frame our writing problems lead to positive or negative outcomes. Working on developing a growth mindset will support your writing process.

So, for example, if you believe you can only write on Monday mornings from 8-10 a.m., you’re already making decisions about your ability to write on a Tuesday or a Wednesday or a Saturday, so if you slip behind the keyboard on any other day but Monday, it’ll be harder to write. You’ve handicapped your creativity with a fixed (negative) mindset.

How do we develop a writing mindset?

It’s about thinking that supports creativity, productivity, and persistence within our written work. It’s about reframing negative thought patterns. For example, I am not a poet, but I would never say I couldn’t write a poem. I would never say I couldn’t write anything. That’s not a self-serving statement. It stems from the knowledge that I can learn to write anything I want. And so can you!

A writing mindset challenges negativity and forces us to examine where negative thoughts stem from. Fear? Anxiety? Low self-esteem?

Writers with a growth mindset rarely, if ever, experience writer’s block. Why? Because we’ve harnessed the power of self-belief and positivity.

Benefits of a Writing/Growth Mindset

  • You will feel more in control of your writing.
  • Writing won’t feel so elusive and magical (magical meaning, to the point where you can’t replicate it).
  • You’ll be able to decide when and where you write rather than waiting for motivation or inspiration.
  • You’ll learn to show up and put in the hours.
  • You’ll step into the next footprint to see where it leads.

Okie doke, my beloved TKZers. There’s your Monday morning pep-talk. Now, go seize the day!

Story Structure in Humans

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As I tell this story, think back over your life. We’ve all gone through hard times, some worse than others. Humor me, and if you’re struggling with story structure, you’ll at least begin to grasp it by the time you’ve read this post. That’s my hope, anyway.

Humans have structure — flesh, organs, tissue, arteries, veins, water, and muscle all have their place. No matter what race, religion, or creed, we are the same. What braces up our bodies is our skeleton — story structure.

We may look different on the outside — some have big noses, full lips, different skin and eye color — but we all started the same way…

As an egg — story idea.

Once fertilized, the egg grew in the womb, but still hadn’t fully formed yet — concept.

We evolved into a living, breathing human and entered the world — character.

We each grew to think and feel differently, have different world views, religions, heart, and soul — theme.

And we lived our lives, our story — premise.

Some people are more giving, outwardly loving. Some are more reserved. But it’s all because of how our parents raised us, or because a tragedy changed us — backstory.

So, we’ve been born and we’re growing up, maturing or have already matured. Whichever applies to that specific time in your life.

We scored a job. Perhaps married and had children. But we retained our inner demons, our flaws — Act I — 1st quartile: Set Up << which begins character arc, introduces characters, sets up FPP, foreshadows future events, etc. 

And then something happened to throw our lives out of balance. This defining moment demanded that we act. We could not hide from it. It forced us to do something — First Plot Point, at 20-25%.

After this crucial moment occurred, an antagonist force entered our lives, or it was there all along and only now revealed itself — 1st Pinch Point, at 3/8th mark or 37.5%.

We reeled, flailed, resisted, and failed — Act II — 2nd quartile: Response 

We either did something to fix the problem, or the problem worsened. All the while we kept thinking things could not get much worse. Or we believed we’d finally solved the problem. But it was a false victory or a false defeat — Midpoint, at 50%.

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So, we needed to attack the problem head on, because it’s wasn’t going away — Act III — 3rd quartile: Attack << our true character changes again and we become a warrior.

We stopped our pity party because it wasn’t doing us any good. Besides, we’re stronger now than when we started this quest.

And then, the antagonist force emerged again. Only now, it was more terrifying than ever because it too had upped its game — 2nd Pinch Point, at 5/8th mark or 62.5%. Learn more about Pinch Points.

We realized we hadn’t actually solved the problem. We’d only made it worse. Or the victory was short-lived because we didn’t realize X,Y,Z was around the corner, waiting to explode. Things looked bleak. Could this situation get any worse? — All Is Lost Moment.

But how did we really feel about this? What sort of impact did it have on us? — Dark Night of the Soul.

Then something changed. Or we discovered something new that helped us see a glimmer at the end of a dark road — 2nd Plot Point, at 75%.

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In fact, there was a way we could fix our lives — Act IV — 4th quartile: Resolution << this act completes character arc

The only way to defeat the antagonist was to overcome our fears, inner demons, flaws, and meet this force head on. We had to fight this battle (not be a bystander), with everything we’d learned in life thus far, about ourselves and the world around us — Climax.

After which, we lived happily ever after, or as happy as we could be in our new world. We grew as individuals, faced our fears, and had come out stronger for the effort. We’d settled into our new lives — Resolution.

Boom. The end. Obviously, we need a compelling hook first, but that’s it in a nutshell.

Could you think of a time in your life when this applied to you? Hold tight to that memory, and you’ll never forget story structure at its basic level.

“The more Shawnee digs, she ends up with more questions than answers and then add bloody body parts showing up on her doorstep, crows stalking her every move, unreachable friends, a serial killer on her heels, harrowing situations, and she’s just really not sure she’s up to the task at hand. Lines blur with truth and lies, deceptions and facts, and everything about her past will come into question. I loved everything about this book!” — Denise H, book reviewer

On sale for 99c on Amazon

Write What You’re Passionate About

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It isn’t easy to expose your heart, but the rewards far outweigh the risks. Let me say up-front, there’s nothing wrong with writing to entertain, to allow readers to escape their lives for a while. That’s not what I’m saying at all.

For me, I wanted more. I write to touch lives. I write to make a difference. The latter of which compelled me to write Unnatural Mayhem, my new psychological thriller. The underlying message—the pulse, if you will—strikes at the core of who I am, what I care about, and who I aim to protect. Writing this story required me to peel back even more layers of my heart and soul. I thought, if that’s what I had to do, then so be it. I set out to write a book that matters, a book that could help protect the voiceless, the most innocent among us.

Here’s a snippet:

Imagine a world without animals? No pattering of paws, no wingbeats, no singing in the treetops, no howls at the moon, no buzzing in flower blossoms, no slithering through garden beds, no sympathetic eyes begging for a treat, no unconditional love or companionship, and the oceans, ponds, and lakes devoid of life. The Natural World as we know it would forever be silenced. For eternity.

That passage still kills me, because I can’t even fathom living in a world without animals. I don’t know about you, but that’s not a world I want any part of. Yet here we are, with numerous species on the brink of extinction.

Writing about subject matters you’re passionate about doesn’t mean slamming your reader over the head with your message. Your passion may influence the story, but we must let readers come to their own conclusions in their own time, even if those conclusions differ from ours. Hence why the story needs a compelling plot, or all the passion and heart you infuse into the story won’t make a dang bit of difference.

In Unnatural Mayhem, I focused on the trophy hunting of crows as a starting point for where I’m taking the series. I don’t need to remind you of my undying love for crows, right? Needless to say, the quest shredded my soul, but it also drove my characters through a complicated maze to stop this senseless killing—by any means necessary—before one black feather hit the earth, my passion and their passion intermingled on such a deep, personal level.

Writing about subjects you’re passionate about is also spiritually fulfilling. When I finished Unnatural Mayhem, a wave of accomplishment washed over me, like I’d written the right story at the right time to effect change, and destiny tapped me on the shoulder and said, “Well done.” Like I was always meant to write this story. Like I was always meant to take my Mayhem Series in this direction. Fate.

Have you ever felt this?

Here are a few tips to keep in mind when writing about subjects you’re passionate about:

#1: Find a subject you’re passionate about. Construct the plot around it. Create a cast of characters that would be most affected by it. In my case, I already had the perfect characters to tell this story.

#2: For hot button issues, like trophy hunting and poaching, you need to decide what to show the reader and what to leave out. No one likes dead animals in books. Most of all, me! The trick is to find ways to tiptoe around obvious triggers while still remaining true to the story.

#3: Balance and forethought are key. For every emotional, spiritual, or suspenseful scene, I balanced with some of the most hilarious scenes I’ve ever written. That balance gives the reader time to breathe and makes the book more enjoyable. ARC readers tell me they experienced all the feels, from heartbreak to joy and every emotion in between.

#4: The ending always matters, but it becomes even more important when writing about subjects you’re passionate about. We can’t leave the reader heartbroken. What fun is that? If we leave them uplifted, they’ll look forward to the next book in the series.

#5: When your emotions are tangled up in your characters, let the words just flow. Don’t worry about editing, word choice, or sentence structure. You’re in the zone, emotions spilling on the pages, fingers trying to keep up with your brain. Write first, edit later.

This is my last post of 2022. From my family to yours, Happy Holidays!

 

With the fate of the Natural World at stake, can a cat burglar, warrior, and Medicine Man stop trophy hunters before it’s too late?

Explosive news of a crow hunt rings out in the White Mountain Region of New Hampshire, and one hundred crows gather to put an end to it. With so many lives at stake — including Poe’s — Shawnee and Mayhem must work together to stop the trophy hunters before they obliterate the local murder.

Taking on twenty-five experienced hunters armed with shotguns is no small feat. If they fail, Poe may lead his brethren to their death.

No matter what it takes, this group must be stopped. But what if Shawnee and Mayhem aren’t seeing the full picture? What if these men have secrets worth killing over?

Unnatural Mayhem is on preorder for $1.49. Releases tomorrow (Dec. 13, 2022).

Emphasized Words in Fiction

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Many new writers struggle with how to emphasize words in fiction. It’s tempting to stick a word in ALL CAPS.

Please resist that urge. Yes, all-caps draws the reader’s attention, but not in a good way. All-caps become annoying after a while.

In fact, a 1955 study found that all-caps slowed reading speed by 9.5% over a five-minute period.

For example:

“I AM NOT HYSTERICAL!”

Notice how all the letters blend together in all-caps? It’s difficult to read. Imagine an entire novel littered with all-caps? In dialogue, it’s even more exhausting and amateurish.

If your character is shouting, use one exclamation point—not three!!!—or show us with a body cue.

“I am not hysterical!”

Or…

She slammed her fist on the table. “I am not hysterical!”

The combination of body cue, italicizing not, and the exclamation mark show the reader she is hysterical.

To the best of my recollection, I only used all-caps once in nineteen books. In my latest psychological thriller that releases at the end of this month (Yay!), the MC finds an engraved invitation, and I used italicized all-caps to show the heading across the front. Because all-caps is so offensive and jarring, I took special care to break up the text with an em dash, spacing above and below it, and double-tabbed to set it apart from the narrative. Offensive and jarring was exactly what I was going for, so all-caps worked in this case.

If you can think of another exception, please share in the comments.

What about changing the font to indicate emphasis?

I know it’s easy to change fonts these days, but the end result doesn’t enhance the reading experience. If anything, it pulls the reader out of the story. Please, stop. Let the writing speak for itself. If it can’t, then the problem is the writing, not the font.

What about bold to emphasize a word?

The short answer is no. The reading experience isn’t enhanced by bold, either. Both bold and all-caps look like the author’s screaming for attention.

What are we left with?

Italics. Yes, but don’t overdo it. Italics work best for emphasis when used sparingly. Like all-caps and bold, if used too much the eye passes right over the words we want emphasized.

We do have one other trick.

Em dashes. I love the little suckers. Maybe too much. 😉 At least I’m in good company. Jim professed his love for the em dash on Valentine’s Day last year.

“It is a crisp, efficient dash used to set off a word or clause for emphasis or additional information.”

Couldn’t say it any better. It’s a beloved, versatile punctuation mark.

Hope he doesn’t mind if I steal his example from Romeo’s Hammer:

So what about the lack of clothing? A love scene gone bad? Someone who had been with her while she was drinking—or drugging—herself? Her condition when I found her was such that she had to have come from one of the beach houses. Access to the sand is cut off all along PCH. She didn’t wander down from the street.

See how drugging stands right out? The em dashes draw the eye right to it. They tell us to pay attention. They pique interest. They emphasize.

With italics and em dashes, we have all the tools we need to emphasize words. Now, go forth and finish that novel.

For fun, share a sentence from your WIP, published work, or a book you’re reading that shows how a word–or words–are emphasized. Don’t forget to include the title!

Pumpkin Spice and Writing

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Ever wonder why pumpkin spice is so popular? The fascinating part is not only does it taste amazing, but many are obsessed with how it makes them feel on an emotional level.

Dr. John McGann, a sensory neuroscientist at Rutgers Department of Psychology, explains how it all reverts back to the olfactory system — our sense of smell — which is complex to say the least.

“Most of what we refer to colloquially as taste is actually smell,” McGann says. “About 70 percent of our [perception] of taste is retronasal smell and then maybe 25 percent of it is true taste: salty, bitter, sweet. But there also additional components: the feeling of creaminess, which really contributes to a perception of flavor [and] your sense of touch. Then there’s an additional sense of pungency, [as in] the burning feeling of pepper from hot wings. That’s your trigeminal system. So, your brain is putting all of these things together.”

The human brain also assembles memories and emotions. In this way, smell is unique from all other senses, which first passes through the thalamus — a relay station of the brain — and goes straight to the olfactory bulb.

“From there it goes to the amygdala, which controls emotion, and to the hippocampal formation, the entorhinal cortex,” McGann explains. “Smell anatomically has a more direct connection to classical memory regions in the brain.”

Do you see where I’m going with this? A scene becomes more impactful and memorable when we include smell.

  • If your character is in the forest, include the fresh scent of pine.
  • If your character is in the bowling alley, include the stench of bare feet.
  • If your character is in a boat, include the salty ocean air.
  • If your character is at an Italian restaurant, include the signature tomato sauce.
  • If your character is at the gym, include body odor or sweat.
  • If your character is in a sauna, include cedar.
  • If your character is at a pool, include chlorine.
  • If your character is home, include a scented candle, tart warmer, or air freshener.
  • If one character is cradling a toddler, include baby shampoo or talcum powder.

McGann recalls a famous scene in Proust’s masterpiece, “Remembrance Of Things Past”, where the narrator eats a madeleine cookie and feels as if he’s transported back in time. The same thing happens to us when we drink or eat something flavored with pumpkin spice.

What makes the flavor so widely relatable is the inclusion of spices like cinnamon, clove, ground ginger, and nutmeg that are more prevalent during the holidays. The aroma of pumpkin is associated with Thanksgiving and autumnal harvest — historically, a prosperous time of year.

Food chemists hit an olfactory jackpot. Hence why pumpkin spice became more than just a fad. It’s a seasonal staple.

“The pumpkin spice blend… It’s about making people happy and connecting them to moments: the changing of the season, of being warm under the covers, but also the memory of spending enjoyable time with family and friends.” Thierry Muret, executive chef chocolatier at Godiva

Think about how the aroma of hot buttery popcorn triggers memories of movie theaters or how lobster tails remind New Englanders of the beach.

Where does your main character live? Does the area have a signature dish? Tickle the reader’s sense of smell to transport them there.

“Pumpkin spice is a novelty smell because you don’t smell it very often and it’s usually a pleasant smell,” explains Dr. Gabriel Keith Harris, director of Undergraduate Programs in the Department of Food, Bioprocessing, and Nutrition Sciences at North Carolina State University. “Combine that with the fact that the part of the brain that processes smell is closely tied to the part of your brain responsible for memories and you have part of the secret to the success of pumpkin spice.”

Makes sense, right?

“Your brain fills in the gaps between the scent of the spices and the memories associated with the smell,” Harris adds. “It takes in everything we’re seeing, hearing, smelling, touching, and tasting, and it combines those sensory inputs with what we already know and believe about our environment.”

This helps to explain why scent is such a powerful driver of emotion.

The irony is that pumpkin spice doesn’t smell like pumpkins. Pumpkins are members of the squash family, and don’t smell like spices. On their own their taste ranges from bland to bitter. What we’re actually smelling and/or tasting is a combination of cinnamon, clove, ground ginger, and nutmeg.

The true genius of the pumpkin spice craze is all about timing. Same holds true for writing. Don’t include a scent merely to check off an item on the to-do list. Include smell for a reason.

Examples:

  • To enhance the setting—the MC is hiking up a mountain trail.
  • To transport the reader back in time and/or place—flashing back to a memory.
  • To pack a more emotional punch—a mother loses her son, but she can still smell him on his favorite football jersey or bed pillow.
  • To set the scene—the MC meets a blind date at a restaurant.

“Pumpkin spice plays on what’s known in psychology as reactance theory, which refers to the idea that people will want something more if they are told they cannot have it,” according to Harris. “The seasonality of it is really intentional. If pumpkin spice were available year-round, it wouldn’t trigger such powerful memories and people wouldn’t want it as much.”

Also, when the pumpkin spice craze starts, people don’t want to miss out. They crave being part of a community.

“If you add it all up, the powerful ability of smell to summon up old experiences becomes a mental transportation device, shifting you from summer to fall and it becomes an event people want to be part of.”

Let’s pretend you are the main character. What scents should I expect to smell while reading your life story?

Happy Halloween!

Homegrown Thrill Rides

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Homegrown Thrill Rides: A checklist for suspense, what is the domestic thriller,  and tips on writing one.

As a now retired librarian turned full-time fiction writer, diving into the vast Kill Zone archives for three nuggets of wisdom is the perfect role for me here at KZB. It gives me the opportunity to share so many insightful posts on craft, publishing, and much more. For today’s post, I want to take a look on creating “homegrown thrill rides.” It begins with a sampling from a checklist on how to create suspense and tension for the reader, a necessary ingredient in any thrill ride. We then turn to excerpts from a pair of posts on the domestic thriller: defining it, and a few of the key factors to consider in writing one.

Please weigh in with your own thoughts. I have included a few questions as prompts for comments after the excerpts. Date links are provided to the full posts which can provide further fuel for thought and discussion.

Experiment with these devices to increase suspense and intrigue:

__ Sprinkle in some foreshadowing – drop subtle advance hints and innuendos about critical plot points or events.

__ Withhold information – use delay tactics, interruptions at critical points.

__ Stretch out critical scenes – milk them for all they’re worth.

Surprise or shock your readers:

__ Add in a few unexpected twists. Put a big one in the middle and another big one at the end.

__ Use surprise revelations from time to time – reveal character secrets and other critical information the reader has been dying to know.

__ Have your main character experience at least one epiphany – a sudden significant realization that changes everything for them. Try putting one in the middle and one near the end.

__ Write in some reversals of feelings, attitudes, expectations, and outcomes.

Keep adding more tension. Increase the troubles of your protagonist by using these plot devices:

__ Ticking clocks – every second counts.

__ Obstacles, hindrances – keep challenging your hero or heroine.

__ Chases – your protagonist is chasing or being chased.

__ Threats or hints of more possible danger ahead.

__ Traps and restrictions – your character becomes somehow trapped and must use all their resources to get out of the situation.

Create a memorable, satisfying ending.

Design a big showdown scene, an extremely close battle between the hero/heroine and the villain.

__ Write in a surprise twist at the end.

__ Leave your readers satisfied – the hero wins by a hair, the main story question/conflict is resolved.

–Jodie Renner, June 12, 2013 

 

I wanted to talk about a sub-genre known as the “domestic thriller.” I’m not sure when this was coined, but it’s quite popular now, especially after Gillian Flynn’s runaway bestseller, Gone Girl. More recently, A. J. Finn’s The Woman in the Window has kept readers flipping the pages.

My research didn’t uncover a hard-and-fast definition of the domestic thriller. It seems to be a cousin of the psychological thriller, but with a home setting and (usually) a woman as protagonist and (usually) a male as the villain. A title like It’s Always The Husband (Michele Campbell) will clue you into the vibe.

I don’t, however, consider this a new genre. It’s at least as old as Gaslight, the 1938 play by Patrick Hamilton. You’ve probably seen the 1944 movie version for which Ingrid Bergman won the Academy Award as Best Actress. (I actually like the British version better. Released in 1940, it stars Anton Walbrook and the absolutely amazing Diana Wynyard. Catch it if you can!)

Hitchcock’s Shadow of a Doubt (1943) may rightly be deemed a domestic thriller.

I would classify many of Harlan Coben’s books as domestic thrillers. Suburban setting, ordinary person, crazily extraordinary circumstances.

Which is my favorite kind of thriller. I’ve always loved Hitchcock, and he was the master at the ordinary man or woman theme. My favorite example is the 1956 version of The Man Who Knew Too Much starring James Stewart and Doris Day. The idea, Hitchcock once explained, came from a scene he pictured in his mind. A foreign, dark-skinned man, with a knife in his back, is being chased, and falls dead in front of some strangers. When someone tries to help him, heavy makeup comes off the man’s face leaving finger streaks on his cheeks.

So Hitchcock did that very thing. He had Stewart and Day as tourists in Morocco, and in the marketplace one morning a man with a knife in his back falls at Stewart’s feet. Stewart gets the face makeup on his hands.

Of course, right before he kicks the bucket the dying man whispers a secret of international importance into Jimmy’s ear, and we’re off and running. The bad guys want to know what Jimmy knows and they’re willing to kidnap his son to find out.

–James Scott Bell, May 6, 2018

 

Keys Factors for Writing Domestic/Psychological Thrillers

1.) Set your domestic thriller in familiar settings. Give the reader comfort until they realize your novel doesn’t take place in Mayberry. Set your story in a small town, on a commuter train, in a home with a family who could live next door to you, or create a situation that seems harmless at first until it escalates into a terrifying tale. Much like Stephen King is partial to turning everyday objects into nightmares–I’ll never use a turkey carving knife again–it’s important to think through an effective setting that lulls the reader into a false sense of security until you pull the rug out.

2.) Make your story hinge on familiar subjects. I’ve suggested a few below, but I’m sure you could come up with more that could be turned on its ear with escalating tension. Use your own personal experiences to discover what might touch your readers.

  • A marriage that doesn’t need much to send it over a cliff
  • Sibling rivalry
  • Neighbors from Satan
  • A clandestine love affair
  • School rivalry/Helicopter moms competing against each other
  • Parenting – Lots of possibilities
  • Family relationships
  • Boyfriends/Girlfriends/Jealousy

3.) Now ask yourself the critical question of “what if…” What are the worst plot twists that could happen in the world you’ve created? Think WAY out of the box. Use a dartboard to add some unpredictability to your brainstorming.

4.) Make your character(s) real. Imagine people you have known, but elevate them into a major player’s role in your story. It helps to start with the familiar to make it real, but then your character would take on his/her own journey. Remember, your characters need to be real and not supersized into movie star status. Take “every man or every woman” and force them to step into an horrendous plot. Make your starring character(s) believable.

5.) Give your characters flaws that could prove to be fatal. It’s a balancing act to pick vulnerability that doesn’t make them appear too weak. Give them insecurities they can overcome in a believable way, without making them whiners. Force them to face their insecurities. Are they capable of overcoming their worst fears? Give them a chance to do it. Will they? Dig deep with a journey for your character to survive through your plot. They must struggle to gain ground or appear that they never will. Nothing trite will work here. It must seem insurmountable. I found a great resource for character flaws – 123 Ideas for Character Flaws

–Jordan Dane, January 3, 2019

***

  1. How do you go about creating suspense in your fiction?
  2. Do you read domestic thrillers? Write them?
  3. What tips or advice do you have?