Author Avanti Centrae Leaks Top-Secret Marketing Plans

By Debbie Burke

@burke_writer

When was the last time you saw a social media post that compelled you to buy a book?

My answer: almost never.

Then I ran across thriller author Avanti Centrae. Her fresh, unique strategy intrigued me. Here’s how we met:

Recently Avanti followed me on Twitter, I followed her back. Next, a direct message arrived from her.

Normally, DMs are off-putting if you don’t already know a person. Sue Coletta covered this in her excellent post Top 10 Social Media Mistakes for Writers. 

Avanti’s DM wasn’t like the usual creepy offers I receive. I never anticipated there would be so many widowed, high-ranking military doctors dying to make my acquaintance.

In contrast, Avanti’s message thanked me for following her and included a photo of her book cover for VanOps: The Lost Power with an invitation to read sample chapters on her website. Her logline is DaVinci Code meets Tomb Raider.”

Next I checked out her website. It was professional and showed she knew a thing or two about marketing.

A bonus freebie (e.g. sample chapters, a short story) is an effective method to build a mailing list. Even though I already subscribe to more newsletters than I can keep up with, I took the bait.

Here’s where the fun began with her sign-up form:

Instead of a bland form asking for name and email, this was an attention-grabber for an espionage thriller series.

She followed up with this confirmation email:

 

Your security access to the VanOps team has been confirmed.
Your mission may now begin.
Please contact VanOps HQS if you have trouble accessing encrypted mission instructions.
Welcome to the team. Good luck staying alive!
Avanti Centrae, on behalf of Director Bowman

 

Even her unsubscribe option reinforced the theme:

If you’ve been captured by the enemy, you can:
stop mission updates here

 

Her classified marketing secrets needed to be ferreted out.   

Avanti Centrae

 

 

I disguised myself as a serious journalist and invited Avanti for a TKZ interview. She agreed under the condition that all readers sign a Non-Disclosure Agreement.

 

 

 

 

Take it away, Avanti!

Debbie Burke: How did you conceive of this clever approach?

Avanti Centrae: When I was brought onto the VanOps team to narrate the team’s extraordinary missions, I was put through a series of extensive background checks. The fingerprinting alone had me smearing ink on surfaces for hours. Stuff wouldn’t wash off! And the lie detector tests…every time my mind wandered, I thought they were going to fry me like a death row inmate. So when I was ready to share the team’s exploits, I thought it fitting that readers get a semblance of the same tribulations I endured.

DB: Are you on other social media platforms besides Twitter?

AC: Yes, this is the only Black Ops organization I know of that encourages publicity. I’m on Facebook and Instagram, too. In my latest novel, THE DOOMSDAY MEDALLION, the teenaged character who gets kidnapped uses TikTok, but it’s not for me.

DB: Which is the most effective platform for you? Why do you think that particular one works well?

AC: All three are effective in their own way. Now that there are three books in the multi-award-winning VanOps series, I’ve been advertising on Facebook, and it’s proving cost effective. Instagram has a nice level of engagement with fans. Twitter works best for this campaign of sending new followers Direct Messages.

DB: Can you rate how effective your campaign has been in terms of email list signups?

AC: I consider it to be well-worth my time. Occasionally someone finds the DM inappropriate, but the vast majority of people appreciate it. Some inquire about audiobook availability, or what retailers have copies. It’s a fun way to chat with fans, too, as many reach back later and tell me how much they enjoyed the ride.

DB: Does marketing come naturally to you?

AC: My background is in IT. Although I don’t have a marketing background, it hasn’t been hard to pick up. Perhaps because I’m motivated. I enjoy writing books, but I also want them to be read. Marketing and Public Relations are two of the best levers authors have to sell books, as a reader can’t read a thriller they don’t know exists.

I treat marketing as a game. Money in, book sales out…try this…try that…keep mixing it up until a combination proves profitable. Making it fun keeps it interesting.

DB: Do you have marketing recommendations for other authors?

AC: The biggest recommendation I have is to avoid spending money on advertising until you have a backlist. Social media doesn’t cost much, and is a great way to connect with fans. Canva is a wonderful tool to spin up posts, or even videos. There’s a really cool trailer at my VanOps.net website that readers can check out. Other advice: take an experimental approach and try different things. You might love producing videos, or find one platform that works better for you and your readers. I’ve heard TikTok is great for YA.

DB: Any final thoughts or insights you’d like to share? If so, will you have to kill us?  

AC: Since all your readers have signed the Non-Disclosure Agreement, they’re safe for now. I do have a cadre of assassins at my disposal though…

A few final thoughts then: Keep on writing. This industry is built on the careers of prolific authors. With just one or two novels, it’s easy to get discouraged. Sometimes the best marketing is the next novel. For me, it’s a good thing the VanOps team gets into so much trouble. I have a lot to write about!

Thanks for spilling the beans, Avanti!

~~~

TKZers: Use the comment section to grill Avanti with your specific questions. Please respect her Fifth Amendment rights. If she refuses to answer, no water-boarding.  

 

Second Chances and Parallel Plots

I recently re-watched the movie Seabiscuit, a film adaptation of Seabiscuit: An American Legend (1999) by Laura Hillenbrand. I had seen the movie several years before I picked up a keyboard with the intention of writing my own novels, but seeing the story for the second time gave me a chance to analyze it from a writer’s perspective.

* * *

SECOND CHANCES

The movie is set in 1930’s depression-era America, a time when many people lost everything except their longing for a second chance at life. The plot follows four independent characters who had suffered in different ways, but whose paths converge to result in a surprising accomplishment.

AND PARALLEL PLOTS

Charles Howard (Jeff Bridges) was a wealthy and powerful automobile magnate, but the loss of his only child in an automobile accident destroyed his marriage. On a trip to Mexico with several friends, Howard became interested in horse-racing, though he knew little about the sport.

Tom Smith (Chris Cooper) was an over-the-hill trainer known for his unusual methods and devotion to rehabilitating injured animals. He uttered a crucial line in the film, “You know, you don’t throw a whole life away just ’cause he’s banged up a little.” Although Smith was referring to a horse, the quote clearly referred to all the main characters.

Red Pollard (Tobey Maguire) was a young man from an educated family whose parents were ruined by the depression. Bitter and angry, Pollard’s love of horses pushed him into becoming a jockey even though he was considered too big for the sport.

Seabiscuit (10 different horses played the role of Seabiscuit in the film) was a grandson of the great Man o’ War, but hadn’t amounted to much as a race horse. He was considered lazy and untrainable by those who tried to turn him into a winner. Besides, he was small for a thoroughbred. Hardly the stuff of champions

COMING TOGETHER

The four characters lived in parallel universes until Howard considered getting into the horse-racing business. Deciding against the well-known, successful trainers, Howard hired Tom Smith, and Smith, in turn, opted for the unlikely Seabiscuit as the horse to train. Then he went even further afield when he hired Pollard as the jockey. This was a team of misfits, all looking in different ways for a second chance at life. As Howard explains to a crowd in a memorable scene: “The horse is too small, the jockey too big, the trainer too old, and I’m too dumb to know the difference.”

You can see where this is going. Seabiscuit began to win races, and soon the horse was heralded as the best racehorse on the west coast. But the real horse-racing establishment was housed in the eastern United States. And it was there that the magnificent stallion War Admiral reined supreme. (Pun intended.)

In 1937, War Admiral won the Triple Crown, only the fourth horse do so, and was also named “Horse of the Year.” A majestic animal, War Admiral inspired awe in any who witnessed his races. So, of course, Charles Howard wanted to match his upstart steed against the best.

Samuel Riddle, the owner of War Admiral, had no interest in committing his champion to a head-to-head contest with Seabiscuit. He had nothing to gain and everything to lose. But Charles Howard took his message to the masses in 1938, and convinced people who were themselves yearning for a second chance at life to see a match race through the lens of the underdog. Howard’s strategy worked, and Riddle finally agreed to the match race, though on the terms that it had to be run on War Admiral’s home track.

The “Match of the Century” was held on November 1, 1938. According to the Wikipedia entry on Seabiscuit, 40,000 people showed up at Pimlico for the race and another 40 million listened to it on the radio! Since Pollard was still recovering from a broken leg suffered in a training accident, George Woolf, a well-known jockey and friend of Pollard’s, was aboard Seabiscuit for the showdown.

THE RACE

Knowing War Admiral liked to go immediately to the front, Smith’s strategy was for Seabiscuit to jump out to an early lead and set the pace, which he did. Smith also instructed Woolf to let War Admiral catch up in the backstretch, which he also did. Running shoulder-to-shoulder, the two horses rounded the final turn.

In a charming bit of moviedom that I doubt actually happened, George Woolf turned to the jockey astride War Admiral as the horses entered the homestretch and said, “So long, Charlie.” Then Seabiscuit pulled away and won the race by four lengths.

* * *

So TKZers: What do you think of the use of parallel plots? Have you used parallel plots in your novels? Do you ever knock your main characters down and give them a second chance at success? Have you ever used both parallel plots and second chances in the same story?

* * *

Two teams of female sleuths follow parallel plot lines to decipher the clues and discover a killer. But the only thing waiting at the finish line is more danger.

Time After Tyme

 

 

A Neat Trick For the Act Two Slog

by James Scott Bell
@jamesscottbell

Stephen J. Cannell

The late Stephen J. Cannell was a hugely successful TV writer and developer. Among his hit shows were The Rockford Files, The A-Team, and 21 Jump Street. Later, Cannell became a bestselling novelist, writing stand-alone thrillers and a series featuring LAPD Detective Shane Scully.

Cannell held the Three-Act structure to be foundational. He wrote:

What is the Three-Act structure? Often, when I ask a writer this question I am told that it is a beginning, middle and an end. This is not the answer. A lunch line has a beginning, middle and an end. The Three-Act structure is critical to good dramatic writing, and each act has specific story moves. Every great movie, book or play that has stood the test of time has a solid Three-Act structure. (Elizabethan Dramas were five act plays, but still had a strictly prescribed structure.) The only place where this is not the case is in a one-act play, where “slice of life” writing is the rule.

Since we are not writing novels about having lunch, what do we need from each Act? It’s not complicated.

Act One = Getting the reader bonded with a Lead. Cannell put it succinctly: “Act One is a preparation act for the viewer or reader. They are asking who is the hero. Do I like this person? Is this guy a heavy? Do I care about the relationships? What is the problem for the hero? Is the problem gripping?”

Act Two = Conflict gets progressively more difficult. Here Cannell suggests that a bit of backstory suddenly revealed can be used to create complications. E.g., the baby the woman thought was her own when she left the hospital in Act One was actually switched by a nurse. He also reminds us that both protagonist and antagonist must be in motion, making moves to try to gain the advantage, not “standing around.” At the end of Act Two, things are looking dark for the Lead.

Act Three = An ending can be upbeat or downbeat, but it needs to clearly resolve the story problem.

As we all know, that long Act Two can frequently become a slog. There are many possible reasons why this happens, which we don’t have time to go into here (I will modestly suggest that Plotman, superhero of the writers’ world, has the answers). Cannell suggests one way to get you going again:

Once we get past the complication and are into Act Two, we sometimes get stuck. “What do I do now?” “Where does this protagonist go from here?” The plotting in Act Two often starts to get linear (a writer’s expression meaning the character is following a string, knocking on doors, just getting information). This is the dullest kind of material. We get frustrated and want to quit.

Here’s a great trick: When you get to this place, go around and become the antagonist. You probably haven’t been paying much attention to him or her. Now you get in the antagonist’s head and you’re looking back at the story to date from that point of view.

“Wait a minute… Rockford went to my nightclub and asked my bartender where I lived. Who is this guy Rockford? Did anybody get his address? His license plate? I’m gonna find out where he lives! Let’s go over to his trailer and search the place.” Under his mattress maybe the heavy finds his gun (in Rockford’s case, it was usually hidden in his Oreo cookie jar). His P.I. license is on the wall. Now the heavy knows he’s being investigated by a P.I. Okay, let’s use his gun to kill our next victim. Rockford gets arrested, charged with murder. End of Act Two.

See how easy it works? The destruction of the hero’s plan. Now he’s going to the gas chamber.

Boom! (Of course in Act Three Rockford gets out of it. This is a series, after all!)

I call Cannell’s trick the “shadow story.” The shadow story is what goes on “off screen” (or “off page” if you will). I like to make shadow story notes to myself throughout he writing (I use Scrivener for this, but you can also use the Comment function in Word). Just pause every now and then and ask what the main characters not in your current scene are doing and planning. What are their motives? Secrets? Desires?

Your shadow story will give you more than enough plot material to get you through that long middle portion of your novel.

Discuss!

Foreshadowing: A Look Back and a Look Forward

by Steve Hooley

I enjoy browsing the archives of the Kill Zone Blog from time to time. There are many posts hiding here that contain a wealth of wisdom and good advice and are worth rereading.

Recently, I was looking for articles on foreshadowing and found buried treasure in a post by Jodie Renner from January, 2014. I had glanced at several discussions of foreshadowing and found that Jodie’s article was concise, well organized, and perfect for our discussion today.

Since it has been eight years, I thought it was worth revisiting and using for today’s discussion. So, nuggets of wisdom from the past (the archives) and a discussion on ways we can set up the narrative for the future

I have summarized the article below, but the original article is well worth rereading.

Fire Up Your Fiction with Foreshadowing

Goal:

Keep your reader curious and worried, and keep them turning pages.

Definition:

“Foreshadowing is about sprinkling in subtle little hints and clues…about possible revelations, complications, and trouble to come.”

Uses and Purposes:

  • To lay the ground work for future tension
  • To reveal character traits, flaws, phobias, weaknesses, and secrets to increase reader engagement
  • To add credibility and continuity to your plot so that changes and events are more believable

Techniques:

  • Show a pre-scene or mini-example of what happens in a big way later
  • Protagonist hears conversation or gossip that doesn’t make sense until later
  • Hint at secrets or memories your protagonist has been hiding and trying to forget
  • The news warns of possible danger
  • The main character notices other character’s unusual or suspicious actions, reactions, tone of voice, facial expressions, or body language
  • Show protagonist’s inner fears and suspicions
  • Use setting details and word choices to create an ominous mood
  • Protagonist or someone close has disturbing dream or premonition
  • Fortune teller or horoscope foretells trouble
  • Make the ordinary seem ominous or plant something out of place
  • Use objects a character ignores while they are looking for something else
  • Use symbolism

Admonition

No author intrusion giving an aside to the reader

Tips:

  • Non-outliners – write the story then add the foreshadowing
  • Use like a strong spice – not too much, not too little
  • Operative word is subtle

 

Hopefully Jodie will be able to stop by today, say hello, answer some questions in the comments, and add any additional points or tips she’s acquired since 2014.

By the way, a thorough discussion on foreshadowing is found in Jodie’s book, Writing a Killer Thriller, an Editor’s Guide to Writing Compelling Fiction.

 

Questions and Discussion

  1. What are your favorite techniques for foreshadowing?
  2. In your favorite books, what techniques for foreshadowing have been most likely to create (in you) anticipation or foreboding?
  3. What other techniques for foreshadowing can you think of?
  4. What other uses for foreshadowing can you think of?

The Rule of Three

“There are three rules to writing a novel. Unfortunately, no one knows what they are.”

This quote is usually attributed to W. Somerset Maugham, and it’s been kicked around a lot over the years. There may, or may not, be some truth to it depending on your view, your experience, and your sense of humor. But there is something to the rule of three.

The rule of three is a staple in the writing world. It’s known by many names—the triple, the triad, the trebling, and the trilogy. The three-act structure of beginning, middle, and end is a prime example of the rule of three.

The rule of three suggests that a trio of events, characters, or phrases is more effective, satisfying, or humorous than other numbers. Think of the “walks into a bar” jokes. An Englishman, an Irishman, and a Scotsman or a brunette, a redhead, and a blonde.

The rule of three can apply to words, sentences, and paragraphs. It can be used to frame chapters, whole books, and a series of books. The three-rule also applies to poetry, oral storytelling, and films.

What got me going on the rule of three this morning was stumbling on a writing resource titled The Seven Basic Plots: Why We Tell Stories. It’s written by Christopher Booker and first published in 2004. Apparently, Booker worked on this book for thirty-four years.

I’m going to quote from Mr. Booker’s book where he deals with the rule of three:

“The third event in a series of events becomes ‘the final trigger for something important to happen.’ This pattern often appears in childhood series like Goldilocks and the Three Bears, Cinderella, and Little Red Riding Hood. It also appears in adult works like Fiddler on the Roof, A Christmas Carol, and Shakespeare’s Julius Caesar.

In stories, the Rule of Three conveys the gradual resolution of a process that leads to transformation. This transformation can be downwards as well as upwards. The Rule of Three is expressed in four ways:

1. The simple or cumulative three. For example, Cinderella’s three visits to the ball.

2. The ascending three where each event is more significant than the preceding. For example, the hero must first win bronze, then silver, then gold.

3. The contrasting three where only the third has positive value. For example, The Three Little Pigs—two of whose houses were blown down by the Big Bad Wolf.

4. The final or dialectical form of three. For example, Goldilocks and her bowls of porridge. The first is wrong in one way, the second is wrong in an opposite way, and the third is just right.”

I also stumbled upon a formula for the rule of three. This is often used in joke telling and comedy writing. It’s called the SAP test.

S = Setup (preparation)
A = Anticipation (triple)
P = Punchline (story payoff)

Let’s look at a joke by comedian Jon Stewart:

“I celebrated Thanksgiving in an old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land.”

The rule of three appears so many times in so many ways that it’s barely noticed as a delivery technique. In the rule’s simplest form, outlined in Aristotle’s Poetics, it’s the classic beginning, middle, and end which is a time-proven structure. But think of all the times you’ve encountered the rule of three:

The truth, the whole, truth, and nothing but the truth.
Life, liberty, and the pursuit of happiness.
Reading, ‘riting, and ‘rithmetic.
Ready, aim, fire.
On your mark. Get set. Go.
Veni. Vidi. Vici.
Solid, liquid, and gas.
Three wishes.
Stop, look, and listen.
Snap. Crackle. Pop.
Blood, sweat, and tears.
Turn on. Tune in. Drop out.
Faster. Higher. Stronger.
See no evil. Hear no evil. Speak no evil.

What about you Kill Zoners? How often have you used the rule of three in your works? And can you add to the examples?

Making It Feel Real

By John Gilstrap

Fiction writers are sleight of hand masters. We create stories about people who do not really exist doing things that never happened in places that may or may not be real, all the while painting word pictures in readers’ heads. Sometimes with our eyes closed.

One question that comes up frequently when interacting with readers is some variation of “How do you do your research?” Depending on the audience, I have a lengthy, nuanced response that deals with building an extensive contacts list of people who not only know stuff, but will return my phone calls. That’s all true, but in reality, I don’t turn to the experts all that often.

For the most part, I cheat. I make stuff up. I can’t count the number of scenes that have played out inside the suburban house I grew up in. My wife grew up in a creepier house than I did, so that one has been featured many times, too. In Total Mayhem, Gail Bonneville and Venice Alexander break into the fictional Northern Neck Academy, which looks very, very much like the swanky private school where I worked during my college summers as a counselor at a day camp for overprivileged rich kids.

By knowing in my head what a place looks like–because I’ve been there and can report from memory to the page–making the settings real for the reader is a matter of reporting what I see in the pictures in my memory banks.

My research for Six Minutes to Freedom took me to the jungles and barrios of Panama, so every time a jungle appears in a book, those are the jungles I see. I have been in the West Wing of the White House exactly one time and even managed a peek at the Oval Office, so I know the feel of the place. (NOTE: Besides the Oval itself, the West Wing looks nothing like the version shown in the television show bearing its name.)

Google Earth is a gift to writers.

My book Final Target features a lengthy escape sequence where Jonathan Grave needs to get his team and a busload of orphans to an exfiltration point on the northern coast of the Yucatan Peninsula while pursued by cartel bad guys. In part because the cartel bad guys are very real and quite active in those parts, I had no desire and zero intention to visit the place.

So, I cheated. Google Earth offers a “street view” function that allowed me to “drive” Jonathan’s route to the exfil point. I don’t dwell on specific structures, but I did mention landmarks at different intersections, and I was able to see where and how the nature of the vegetation changes. I even pinpointed the big house where the final shootout happened.

Everything is research.

Back when I still had my Big Boy Job, my duties took me to Ottawa, where I fell in love with the city. (Actually, I’ve fallen in love with a lot of places in Canada.) In High Treason, bad guys spirit Jonathan’s precious cargo across the border into Canada, and I needed a location for the final conflict. I remembered from my visit that islands in the middle of the Ottawa River, very near the government buildings. Those would suit my purposes perfectly. But those islands don’t have the kind of structures I needed.

So, I cheated. I remembered from an earlier vacation trip to Ireland that we visited Kilmainham Gaol in Dublin, and that would be perfect. I changed its name and planted it on that island in the Ottawa River. Then I blew a lot of it up. I did get a few letters from readers who felt it necessary to tell me that there is, in fact, no prison on those islands, but not as many as I had feared.

It’s okay not to be real.

Writers are inherently inquisitive people, I think, and our passion to do research too often takes us down rabbit holes where countless hours are wasted. I work to deadlines, so I often don’t have that luxury. I have to remind myself that fiction is merely the impression of reality. I don’t have to be able to do all of the things that my characters can do. All I have to do is convince the reader that the characters are able to do the stuff they do.

It’s all a part of going on the great pretend.

How about you, TKZ family? Any research shortcuts you want to share?

 

Dot…Dot…Dash. The Messages
You Send With Your Punctuation

 “If you write properly, you shouldn’t have to punctuate.” — Cormac McCarthy.

By PJ Parrish

I guess when you win the Pulitzer Prize for literature, you can do whatever you want.  I read McCarthy’s The Road years ago. There are no quote marks to set off the dialogue. There are no commas or question marks. There are periods, but even they are sparse. McCarthy’s pages look as bleak and barren as the story’s apocalyptic landscape.

When I first started the book, the lack of punctuation annoyed me. It wasn’t that the narrative was unclear or that I was confused. It just felt pretentious, as if the author were saying he was above all things mundane. And if you believe his quote at the beginning of this post, you’d say he was just being a….well, you fill in the blank.

McCarthy calls quotes “Weird little marks” and once said:  “I believe in periods, in capitals, in the occasional comma, and that’s it.” After a while, I didn’t care about the punctuation. The story sped along, the characters captured me by the throat and by the heart.

Then there’s the other side of the coin — guys like William Faulkner, who could have used some judicious punctuating. Check out this passage from The Sound and the Fury:

My God the cigar what would your mother say if she found a blister on her mantel just in time too look here Quentin we’re about to do something we’ll both regret I like you liked you as soon as I saw you I says he must be …

Faulkner’s advice to tackling it? “Read it four times.” Gee, thanks, Bill.

I read an interesting post about this subject recently. The author Adam J. Calhoun suggests that simple punctuation goes a long ways toward sign-posting a novelist’s style. He compared passages from two of his favorite novels — McCarthy’s Blood Meridian and Faulkner’s Absalom, Absalom! taking out all punctuation marks. Guess which book is which?

 

Says Calhoun: “Yes, the contrast is stark. But the wild mix of symbols can be beautiful, too. Look at the array of dots and dashes above! This Morse code is both meaningless and yet so meaningful. We can look and say: brief sentence; description; shorter description; action; action; action.”

And we can easily tell, just by the choice of punctuation, who wrote what.

So what does this mean for us mere mortals? I think most of us, myself included, don’t think too much about the punctuation we use. We know the basics of periods, question marks and quotation marks. We get a little confused about commas, and when to use dashes or ellipses. And we have banished the poor semi-colon to the grammar dungeon. We put in the symbols quickly and race on, saving our tsuris for the big issues of plot, characterization and theme. But I’d like to suggest today that we give more thought to these fellows:

The symbols we chose to insert among our words can go a long way to establishing not just our unique styles but the kinds of emotions we want our readers to feel. Some of us, especially those working in neo-noir, favor a style a la Hemingway — short sentences with workmanlike punctuation. If you read “A Clean, Well-Lighted Place” you see a story rendered with only quote marks, question marks and periods. Oddly, the only comma is in the title. Maybe Hemingway was taking the advice of his friend Gertrude Stein who called the comma “a poor period that lets you stop and take a breath but if you want to take a breath you ought to know yourself that you want to take a breath.”

Some of us, especially those working in historicals, favor a lusher style and will sow commas to force the reader to pause and take in the scenery. Look at this passage:

He moved to his left, circling around the trampled area, stopping every couple of steps to examine what lay before him. He was almost diagonally opposite the point where he’d left the path when he saw it. Just in front of him and to the right, where was a dark patch on the startling white bark of a birch tree. Irresistibly drawn, he moved closer.

The blood had dried long since. But adhering to it, unmistakably, were a dozen strands of bright blonde hair. And on the ground next to the tree, a horn toggle with a scrap of material still attached. 

That’s from Val McDermid’s A Place of Execution. Notice the liberal use of commas. McDermid wants the reader to slow down and absorb, along with her detective, every awful detail of the death scene. When you want your reader to slow down, commas are your friends.

What about the dash and its cousin the ellipses? I use both often in my work. In my mind, a dash signals an abruption interruption in thought or speech. An ellipses, in contrast, is a trailing off of the same. Here’s Reed Farrel Coleman in Redemption Street:

It took many years for my mom not to imagine her only daughter burning up alive. Can you imagine the tortuous second-guessing my parents put themselves through? If they hadn’t let he go. If they had forced her to go to a better hotel. If…If…If…

I’m a big fan of the em dash. It is a useful little bugger. It can indicate an interruption:

“The commissioner phoned the home office. The home office phone the Circus — “

“And you phoned me,” Smiley said. 

Notice that John Le Carre did not feel the need to write “Smiley interrupted.” The dash did the work.

Le Carre also uses dashes in mid-narrative to inject parenthetical info. An example of this is the last part of the sentence: “I had steak last night for dinner (and it was really good!).” But no character thinks or speaks in ( ) so the dash is an effective substitute. Here’s Le Carre again:

The only link to Hamburg he might have pleaded — if he had afterward attempted the connection, which he did not — was in the Parnassian field of German baroque poetry.

Again, depending on your style, a parenthetical dash might be good. Or it can look fussy. And be aware it tends to slow down your narrative. There’s an Emily Dickinson poem called The Brain Is Wider Than the Sky that is stuffed with em dashes.

The Brain—is wider than the Sky—
For—put them side by side—
The one the other will contain
With ease—and you—beside—
The Brain is deeper than the sea—
For—hold them—Blue to Blue—
The one the other will absorb—
As sponges—Buckets—do—
The Brain is just the weight of God—
For—Heft them—Pound for Pound—
And they will differ—if they do—
As Syllable from Sound—

I confess I don’t understand the usage here. Poetry is a different animal altogether. I just threw it in here because it’s interesting.

Okay, we need a word about exclamation marks. I know, I know…seems a simple matter. But I’m surprised at how often I see it misused. Many writers throw them in thoughtlessly, as if trying to wring emotion from readers. In my mind, exclamation marks are like adverbs. If you need one, your dialogue is probably flaccid. Think of it as a potent spice — in the right place, it does wonders for your word stew. Trust me!

And what about the colon? Does it have a place in our genre? I’ve seen it used correctly, but it never feels authentic to me, given our love affair with intimate point of view these days. It feels outdated. And try as I might, I couldn’t find one example of its use in a novel after 1890. What about if you need to list things, as in this example, which I made up:

Jack Reacher was afraid of only three things: women wearing red stilettos, men in turbans, and snakes.  

Or this:

Jack Reacher was afraid of only three things — women wearing red stilettos, men in turbans, and snakes.

The second one feels right to me. I say if your colon is acting up, try a dash.

Which brings us, alas, to the dreaded semi-colon. We’ve thrashed this topic to death, and most of us now agree it has no place in modern fiction. (Please use the comment section to argue your case otherwise). I never use one. I don’t like seeing them in print. There, I’ve said it. So sue me. But I will end my post with one of my favorite openings of a novel:

No live organism can continue for long to exist sanely under conditions of absolute reality; even larks and katydids are supposed, by some, to dream. Hill House, not sane, stood by itself against the hills, holding darkness within; it had stood so for eighty years and might stand for eighty more. Within, walls continued upright, bricks met neatly, floors were firm, and doors were sensibly shut; silence lay steadily against the wood and stone of Hill House, and whatever walked there, walked alone.”

That’s the opening of Shirley Jackson’s The Haunting of Hill House. I just love every word of this paragraph. I don’t care that there are three semi-colons and enough commas to choke a ghost. As Random House copy chief Benjamin Dreyer explains:  “Jackson uses them, beautifully, to hold her sentences tightly together…Commas, semicolons, periods: This is how the prose breathes.”

So I guess the bottom line is to know thyself and thine style. Be aware of what punctuation marks can do to slow or speed up your story. Be attentive to the emotions these symbols can impart in readers. And that, friends, is how we end. Not with whimpering ellipses, not with a startling dash, and certainly not with a barking exclamation pointer. With a simple full-stop period.

 

Top 10 Social Media Mistakes for Writers

I’ve spent 12 years on social media. *cringe* In that time I like to think I’ve learned a thing or two. That’s not to say my social media presence is 100% perfect. Far from it. I am a flawed human. The trick is knowing where and how you went wrong, so you don’t repeat the mistake and destroy your social media platform.

Whether we like it or not, social media is here to stay, and writers are expected to have an online presence. To help you navigate these turbulent waters, I’ve compiled the top 10 mistakes I’ve seen writers make over the years.

#1: Don’t talk at your audience. Chat with them.

Social media is about making connections, engaging in conversation. It is not a soapbox, nor are you the most important person in the room. People will have opinions that don’t align with yours. And that’s okay. Talk it out. Get to know them.

#2: Don’t try to be something you’re not.

I see this all the time. If you’re not passionate about a subject, don’t try to fake it because it’s trendy. This isn’t high school. Share something that excites you, and your passion will shine through. Folks want to know the real you, not some made up version.

Which brings me to…

 

#3: Chill out, dude.

You cannot hop on social media for five or ten minutes and expect to see instant results.

Building a community takes time. If you rush it, your “buy my book” activities will reek of desperation.

 

#4: Don’t copy a famous author’s social media style.

What works for a thriller or noir writer might not translate well to cozy, HEA romance, or sci-fi fans. If you write in a similar genre, you can emulate that author, but add your own special flair.

#5: Don’t spout orders.

We’re told to have a clear call to action in social media marketing, that’s true, but less is more. Don’t ask for multiple favors at once.

Buy the book.

Rate the book.

Review the book.

Repost the review on Goodreads, BookBub, Amazon, B&N, Kobo, Apple, etc. etc. etc.

Tell all your friends to buy the book.

Choose one. Once you build trust, move on from there.

Otherwise, it feels a lot like this:

Read everything I’ve ever written. Don’t think about time. I’m more important.

When you’re done with that, rate and review all my books, but don’t say anything negative. I will only accept four or five stars. Don’t forget to repost the review everywhere books are sold. And I mean everywhere.

Oh, btw, I need a few things at the grocery story. Grab a pen and write this down. You’ve got time, right? ’Course you do. After all, I’m the almighty author.

Clean my house.

Walk my dog.

Feed my wildlife.

Check in on my elderly parent.

Can you cook? Great. I’m far too busy writing my next masterpiece to waste time in the kitchen.

Come to me when you’re done, and I’ll give you the next task. You’re welcome.

#5: Don’t take before you give.

We’ve talked about the 80/20 rule before. I think 90/10 works better, but you’re safe with 80/20. For those who don’t know, it means 80% of what you share should be about life, pets, passion (not writing), or goofing around, 20% book news. Sounds easy enough, right? Yet some authors can’t seem to wrap their head around it. Every post is a version of “Buy my book!”

To the writers who struggle with the 80/20 rule, let me rephrase in simpler terms. I know you’re excited—we all do—but you are not the first person to write a novel, nor will you be the last. What if an Avon lady knocked at your door day after day after day to buy her products, would you be more or less likely to whip out your credit card? Don’t act like the Avon lady.

#6: Don’t be nasty, argumentative, or spread hate.

Self-explanatory. If you see something that angers you, keep scrolling. It’s simple. If you wouldn’t be nasty or spread hate in person, don’t do it online. If you would, please seek help.

#7: Mind your manners.

Please and thank you go a long way in life and on social media.

#8: Don’t try to be everywhere.

Learned this lesson the hard way. Back when writers were expected to be everywhere, I built a following on Facebook, Twitter, LinkedIn, Pinterest, Instagram, StumbleUpon, Google+, Reddit, Triberr, Alignable, etc. etc. etc. Lost hundreds of thousands of followers when some of these sites went dark, too.

Learn from my mistakes. Focus your downtime (not writing time!) on one or two sites you enjoy. Social media should be fun.

#9: Use Social Media Management Tools

Shortly after I wrote a post about Hootsuite, they changed their plans. I switched to Buffer. For $15 per month, you can schedule up to 100 posts across several sites. Money well spent. It takes time to schedule posts in advance. Save it for the end of the day (don’t use writing time!).

#10: Know Your Audience

All sites are not created equal. What works on one site, won’t work on another.

For example:

On Twitter, my blog articles drive a lot of traffic back to my site. But Instagram doesn’t allow active links in a post, so those same articles crash & burn.

My FB audience loves to laugh. I share murder memes, dark humor, and my love of crows, animals, and wildlife. Some things can be reposted to Instagram, some can’t.

On Twitter, I can’t share my Facebook posts or they might trigger my audience to attack.

One time, I caused an uprising by sharing a group promotion for novels featuring strong female lead characters. The image showed silhouettes of women in dresses. I did not create the image. The girl who formed the group did.

Nonetheless, it triggered massive outrage. “Your tweet degrades women!”

Are you talking to me? I’m a woman and don’t feel degraded by a dress or skirt.

“Why can’t strong women wear pants?”

They can. I do.

“Delete that sexist tweet now!”

Sexist? 

“Shame on you!”

via GIPHY

You can’t argue with crazy. So, I created a new image for Twitter. It was either that or stop sharing the group promo. See what I’m sayin’? The original image on Instagram didn’t garner one negative response.

Bonus Tip

Automated private messages are never a good idea. Never. Pretend it doesn’t exist. In fact, you should never message a stranger. Are there exceptions? Yes, but it’s less intrusive to send an email. And please, for the love of God, don’t add followers to your newsletter list. It’s tacky and unprofessional.

Okie doke. Any tips to add, TKZers? Do you struggle with social media? Now’s the time to ask for help.

 

 

On Symbols and Motifs

by James Scott Bell
@jamesscottbell

Happy Easter. Happy Passover. Happy Sunday. Whether you worship, play, or simply lounge around, may you feel renewed and refreshed this day.

We’ll be having a family feed with the grandboys, complete with Easter egg hunt. Which invites the question: What’s the deal with eggs and bunnies? How did those things become symbols of the season?

It’s a fascinating inquiry. In the pre-Christian era, eggs were part of the fertility lore of the Indo-European races. In Persia, eggs were presented at the spring equinox, which represented the start of a new year.

At some point in the Middle Ages, the egg was incorporated into the Christian observance of Easter as a symbol of new birth. Added to it was the practice of coloring the shells. As one tongue-tangled minister put it to his congregation some years ago, “In honor of Easter, Edna Johnson will step forward and lay an egg on the altar.”

What about the Easter bunny? Well, bunnies are certainly fertile. That symbolism goes all the way back to the ancient Egyptians. But that’s probably not why they’re associated with Easter.

It seems it was German Protestants who came up with the Osterhase (“Easter Hare”), a friendly rabbit who brought sweets to good little boys and girls. The kiddies would prepare “nests” for the Osterhase out of straw inside hats—thus, the Easter basket. When the Germans came to the American Colonies, they brought this tradition with them, and it eventually caught on. In the 19th century, the Easter egg hunt, leading to a basket of goodies, became a motif—a repeated pattern.

So let’s talk symbolism and motifs because, when well executed, they deepen the reading experience in a powerful yet subliminal way. It’s something the readers feel (it’s for the lit professors to analyze).

Two of the most famous literary symbols come from F. Scott Fitzgerald’s The Great Gatsby. First is a billboard:

But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T. J. Eckleburg. The eyes of Doctor T. J. Eckleburg are blue and gigantic—their retinas are one yard high. They look out of no face, but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose. Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness, or forgot them and moved away. But his eyes, dimmed a little by many paintless days, under sun and rain, brood on over the solemn dumping ground.  

This is a symbol of divine omniscience, keeping watch over the questionable morality of the characters. Does Dr. Eckleburg watch us, too? The reader feels the question.

The other symbol is the green light on Daisy’s dock. The first time the narrator, Nick Carraway, sees Jay Gatsby it is at night and from a distance.

But I didn’t call to him, for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and, far as I was from him, I could have sworn he was trembling. Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock. When I looked once more for Gatsby he had vanished, and I was alone again in the unquiet darkness.

Gatsby is longing for Daisy. The Daisy of his past, to be exact, and a Daisy that will forever elude him. After Gatsby’s death, Nick reflects:

And as I sat there brooding on the old, unknown world, I thought of Gatsby’s wonder when he first picked out the green light at the end of Daisy’s dock. He had come a long way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, somewhere back in that vast obscurity beyond the city, where the dark fields of the republic rolled on under the night.

A motif is a repeated image or phrase. Norman MacLean’s A River Runs Through It is a novella in which water is a central motif. It begins: In our family, there was no clear line between religion and fly fishing. We lived at the junction of great trout rivers in western Montana . . .

From the start we have a connection between water and religion and family (not to mention the symbolic significance of fishing). The river becomes the central image repeated throughout the story. When the narrator watches his brother fly fishing from a boulder, he reflects “the whole world turned to water.”

At the end, the narrator tells us “all things merge into one, and a river runs through it. The river was cut by the world’s great flood and runs over rocks from the basement of time . . . .I am haunted by waters.” The motif was literal at the beginning, symbolic at the end. It frames and defines the story.

Janet Fitch weaves symbols and motifs into White Oleander. The oleander plant—tough, attractive, poisonous—represents Astrid’s mother. The tomato plant “groping for a little light” signifies Astrid herself as she faces various trials. These elevate the story from a collection of plot incidents to a commentary on life, love, and human resiliency.

So why not work a little symbolism or motif into your fiction? You can come at it from different directions. If you’re a planner, you can spend some time brainstorming possibilities. If you pants your way through a draft, you can go back and look at what you’ve got, searching for symbols your muse may have fed you.

If you write with rich, sensory details (as Reavis demonstrated yesterday), you have a lot of possibilities.

Try this: Make three columns on a sheet of paper. In the first column, record the details that stand out in your scenes. In the middle list your main characters. In the last, catalogue the significant settings.

Now look for connections within the columns. Connect a detail with a character and place. Or work the other way, from place to character to detail. Pick the strongest two or three connections, and see if you can weave them into your plot.

Have you considered using symbolism or motif in your books? You should try it. All it takes is a little extra thought, and the ROE (Return on Energy) is entirely worth it for the one who matters most—the reader.

Note: Part of this post is adapted from Write Great Fiction: Plot & Structure (Writer’s Digest Books) and is used by the kind permission of the author.