Creative Marketing: Beyond the Bookstore

Today I’m delighted to introduce a guest post by mystery/suspense author Leslie Budewitz (also writing as Alicia Beckman). Leslie offers ideas about unconventional places to sell books.

Welcome, Leslie!

~~~

Marketing and promotion, it turns out, can require as much creativity as writing itself. One example: launching and selling books through non-traditional outlets, that is, businesses that aren’t primarily bookstores. These outlets are critical for those of us without easy access to bookstores.

When my first novel came out in 2013, the owners of an art gallery in Bigfork, Montana, where I live, approached me with an invitation I could never have imagined, even if I’d written it myself: What about an exhibit called “Bigfork in Paint and Print,” featuring area artists’ visions of the community and a book launch on opening night?

I still remember carrying a box of books into the gallery and finding people waiting for me. People I didn’t know. People who bought multiple copies, for gifts. I sold every book I’d brought and sent my husband home for more. We sold 60 books that night, and another 180 at the local art festival that weekend.

And the gallery? After telling me openings don’t sell paintings so don’t get my hopes up for books, the owners were astonished: They sold nine of eleven paintings that night and a tenth the next week.

Now it helped that I knew the owners, the local paper previewed the event, and the book, Death al Dente, first in my Food Lovers’ Village cozy mysteries, is set in a fictional version of our town. A special case. The exhibit continued for several years and openings were successful, but not at the same level—fewer friends-and-family purchases, more opportunities to buy the books in other places, and a little less excitement.

But this experience showed me the value of non-bookstore outlets.

Does your book have a specific angle that ties in to a local business?

I live in a small tourist town in the northern Rockies. One of the downtown anchor businesses is a kitchen shop. My two cozy mystery series are both set in food-related retail shops, one here and one in Seattle’s Pike Place Market. It’s been a natural combination, and the kitchen shop sells dozens of my books every year to both locals and visitors. To my surprise, it’s also sold more than 100 copies of my first suspense novel, Bitterroot Lake, a hardcover without a single cupcake on the cover. Why? My guess: The bitterroot is the state flower and the word is echoed in landmarks throughout the area, giving it a strong regional appeal.

You might find a similar connection with an outdoor gear and clothing shop for your books featuring a park ranger or a fishing guide who solves mysteries. Your amateur sleuth runs a coffee cart? I can see the books displayed in the local coffee shop. A café, a brewery, a business built on a local theme—natural connections.

In general, people are not likely to buy a thing in a place where they don’t expect to see it. You probably wouldn’t buy earrings in a convenience store. On the other hand, you might buy a cute pair by a local artist nicely displayed near the cash register. We all love surprises and souvenirs. That’s the whole purpose of gift shops in art centers and historical museums. I’m one of several local authors who sell books through the airport gift shop, an option for those of us who live in smaller cities where airport retail is locally owned and operated.

A few tips: Forge a relationship with the business owner or manager. Show why your book fits their mission and will appeal to their customers. Retailers want new products that will excite their customers.

Offer to accept payment after sales rather than requiring an investment up front. Both the kitchen shop and airport gift shop started by paying me on sales, and quickly moved to buying the books outright.

Personalize an advance copy for the staff to pass around.

Work with the shop on displays. Your book won’t do well where people don’t see it. In the kitchen shop, my books are among the first things visitors see. After my launch at the local art center, I take the small stand-up poster to the kitchen shop and add it to their display. I’ve created a list of books in order, identifying me as a local author and Agatha Award winner. I leave bookmarks. I check in often and fluff the display. I’ve gotten to know the salesclerks, so they talk up my books. And you know that getting other people to talk about your books is more important than anything you can say.

When you make a delivery, find a spot to sit or stand and sign the books you’re leaving. You’ll strike up conversations with customers and staff and sell books while you’re there. Odd as it sounds, sales will go up that day, even after you leave. Every shop and gallery owner I’ve worked with swears it’s true.

Working out the sales percentage may be tricky. Retailers are likely to accept 75/25 because they are used to working on small margins. Nonprofits may be less flexible. If you’re traditionally published and can’t accept 60/40, be prepared to explain why and justify a 75/25 split. Twice recently I’ve heard “We have to treat everyone fairly,” that is, apply the same percentage to all artists. Treating people fairly doesn’t always mean treating them the same, because people aren’t all in the same situation. The only solution I’ve found is to suggest increasing the retail price. I hesitated, thinking an $8 paperback wouldn’t sell at $10, but it has. Remember, gift shop sales are often spur-of-the-moment purchases. You’re not competing with Amazon or B&N; a tourist will see the book as a souvenir, and a local as a special find.

If a shop can do better buying directly, tell them. Some gift shops and used bookstores that carry a few new titles have accounts with Ingram. That’s a better deal for them and easier for you. Stop in regularly to sign books and leave bookmarks.

One-night stands: Even without a regular sales relationship, you can participate in special events at local businesses. Does your book fit with Pioneer Days or other local celebrations? Holiday open houses and “ladies night” events are big opportunities. And if other artists or authors are participating, even better. The “shop and buy” vibe rises exponentially.

Montana authors Mark Leichliter, Christine Cargo, Leslie Budewitz, and Debbie Burke

Finally, though it doesn’t quite fit my theme, I want to mention another option. Create your own event and make it A Thing. When Kill Zone blogger Debbie Burke and her friend Dorothy Donahoe, a retired librarian, took a “get out of Dodge” drive in the summer of 2020, they stopped for lunch at a Bigfork bakery with an outdoor stage and bar and a lovely view. Dorothy suggested Debbie recruit other local authors for a joint event. It’s become an annual event featuring four mystery authors from across the valley.

Find and nurture local connections. People love the idea of promoting local authors; make it easy for them and fun for you. Let your creativity flow beyond the page.

~~~

Thanks, Leslie, for visiting The Kill Zone and sharing these great out-of-the-box ideas. And congratulations on tomorrow’s launch of Blind Faith!

~~~

BLIND FAITH (written as Alicia Beckman), is out October 11 from Crooked Lane Books, in hardcover, ebook, and audio.

Long-buried secrets come back with a vengeance in a cold case gone red-hot in Agatha Award-winning author Alicia Beckman’s second novel, perfect for fans of Laura Lippman and Greer Hendricks.

A photograph. A memory. A murdered priest.

A passion for justice.

A vow never to return.

Two women whose paths crossed in Montana years ago discover they share keys to a deadly secret that exposes a killer—and changes everything they thought they knew about themselves.

Amazon
Barnes and Noble
Books-A-Million
Bookshop.org
Indie Bound
And your local booksellers!

~~~

Leslie Budewitz is a three-time Agatha Award winner and the best-selling author of the Spice Shop mysteries, set in Seattle, and Food Lovers’ Village mysteries, inspired by Bigfork, Montana, where she lives. The newest: Peppermint Barked, the 6th Spice Shop mystery (July 2022). As Alicia Beckman, she writes moody suspense, beginning with Bitterroot Lake and continuing with Blind Faith (October 2022). Leslie is a board member of Mystery Writers of America and a past president of Sisters in Crime.

 

Celebrating Others’ Success

Celebrating our success is a must. A little reward for a job well done is vital to keep motivated (and happy and healthy) in this difficult writing business. It doesn’t have to be much—just enough of a kickback to make it worthwhile.

It’s one thing to celebrate our personal achievement. It’s a whole other level to get satisfaction from celebrating others’ success. And it’s something we, as a collective writer community, should do more of. Celebrate others’ success.

What brought-on this post is Sue Coletta’s most recent success. Sue was the top-selling author at her publishing house in September. I can think of no other person who is as dedicated to their craft as Sue. And it paid off. Well done, Sue!

Recognizing success doesn’t have to be in the writing world. My friend just celebrated a blue ribbon at the fall fair won by her huge butternut squash. It weighed-in at 37.25 lbs. Sure, it’s a long way off the world record of 65.5 lbs., but it’s an impressive big gourd. Totally organic, to boot. It was grown through her neighbor’s organically-fed hens’ manure.

Our 34-year-old daughter’s success is impressive, as well. Emily recently packed up and moved to Ecuador where she’ll continue her online writing business as a digital nomad. So, congrats on your courage and adventuresome spirit, Em. OPD’s proud of you, and I celebrate your successful move! (BTW—OPD stands for Over Protective Dad which she nicknamed me in her teens.)

No. it isn’t only writing, moving, or squash growing success to celebrate. On a large scale, I celebrate NASA for bulls-eyeing an asteroid some zillion miles away. I celebrate the Ukrainian people’s resolve to repel an invader. And I celebrate Aaron Judge for hitting 62 homers this season.

On a smaller scale, I celebrate someone else’s success. That was the couple in my home town who stood up to City Hall and won the court-approved right to keep a noisy rooster in their backyard coop. That rooster services the organically-fed hens in my friend’s neighbor’s yard whose poop helped her score the blue ribbon.

What about you Kill Zoners? Tell us how you’ve celebrated others’ success.

Fire in the hole!

by John Gilstrap

Full disclosure: I’m cheating again. I owe a book to my publisher on October 15, and it gets all my attention for a while. So, I decided I’d test everyone’s patience by recycling a post from January, 2017, in which I wrote about one of my favorite topics, which is things that go boom. I’m confident that the laws of physics and chemistry have not changed in the past five years, so the content should still be reliable. Here we go . . .

I’m going to continue my quest to help writers understand some of the technical aspects of weaponry so that their action scenes can be more realistic.  Today, we’re going to talk about some practical applications for high explosives.  It’s been a while since we last got into the weeds of things that go boom, so if you want a quick refresher, feel free to click here.  We’ll wait for you.

Welcome back.

When I was a kid, the whole point of playing with cherry bombs and lady fingers and M80s was to make a big bang.  Or, maybe to launch a galvanized bucket into the air.  (By the way, if you’re ever tempted to light a cherry bomb and flush it down the toilet, be sure you’re at a friend’s house, not your own.  Just sayin’.  And you’re welcome.)  As I got older and more sophisticated in my knowledge of such things, I realized that while making craters for craters’ sake was deeply satisfying, the real-life application of explosives is more nuanced.

Since TKZ is about writing thrillers and suspense fiction, I’m going to limit what follows to explosives used as weapons–to kill people and break things.  Of course, there are many more constructive uses for highly energetic materials, and while the principles are universal, the applications are very different.

Hand grenades are simple, lethal and un-artful bits of destructive weaponry.  Containing only 6-7 ounces of explosive (usually Composition B, or “Comp B”), they are designed to wreak havoc in relatively small spaces.  The M67 grenade that is commonly used by US forces has a fatality radius of 5 meters and an injury radius of 15 meters. Within those ranges, the primary mechanisms of injury are pressure and fragmentation.

For the most part, all hand grenades work on the same principles. By pulling the safety pin and releasing the striker lever (the “spoon”), the operator releases a striker–think of it as a firing pin–that strikes a percussion cap which ignites a pyrotechnic fuse that will burn for four or five seconds before it initiates the detonator and the grenade goes bang.  It’s important to note that once that spoon flies, there’s no going back.

Claymore mines operate on the same tactical principle as a shotgun, in the sense that it is designed to send a massive jet of pellets downrange, to devastating effect.  Invented by a guy named Norman MacLeod, the mine is named after a Scottish sword used in Medieval times. Unlike the hand grenade, which sends its fragments out in all directions, the Claymore is directional by design.  (I’ve always been amused by the embossed letters on the front of every Claymore mine, which read, “front toward enemy.”  As Peter Venkman famously said while hunting ghosts, “Important safety tip. Thanks,Egon.”)

The guts of a Claymore consist of a 1.5-pound slab of C-4 explosive and about 700 3.2 millimeter steel balls. When the mine is detonated by remote control, those steel balls launch downrange at over 3,900 feet per second in a 60-degree pattern that is six and a half feet tall and 55 yards wide at a spot that is 50 meters down range.

The fatality range of a Claymore mine is 50 meters, and the injury range is 100 meters.  (Note that because of the directional nature of the Claymore, we’re noting ranges, whereas with the omnidirectional hand grenade, we noted radii.)

Both the hand grenade and the Claymore mine are considered to be anti-personnel weapons.  While they’ll certainly leave an ugly dent in a car and would punch through the walls of standard construction, they would do little more than scratch the paint on an armored vehicle like a tank. To kill a tank, we need to pierce that heavy armor, and to do that, we put the laws of physics to work for us.

Shaped charges are designed to direct a detonation wave in a way that focuses tremendous energy on a single spot, thus piercing even heavy armor.  The principle is simple and enormously effective.

The illustration on the left shows a cutaway view of a classic shaped charge munition. You’re looking at a cross-section of a hollow cone of explosives. Imagine that you’re looking into an empty martini glass where the inside of the glass is made of cast explosive that is then covered with a thin layer of metal.  The explosive is essentially sandwiched between external and internal conical walls.  The open end of the cone is the front of the munition.

The initiator/detonator is seated at the pointy end of the cone (the rear of the munition), and when it goes off, a lot happens in the next few microseconds.  As the charge detonates, the blast waves that are directed toward the center of the cone combine and multiply while reducing that center liner into a molten jet that is propelled by enormous energy.  When that jet impacts a tank’s armor, its energy transforms the armor to molten steel which is then propelled into the confines of the vehicle, which becomes a very unpleasant place to be. The photo of the big disk with the hole in the middle bears the classic look of a hit by a shaped charge.

Now you understand why rocket-propelled grenades like the one in the picture have such a distinctive shape. The nose cone is there for stability in flight, and it also houses the triggering mechanisms.

The picture on the right is a single frame from a demonstration video in which somebody shot a travel trailer with an RPG.  The arrow shows the direction of the munition’s flight. There was no armor to pierce so the videographer was able to capture the raw power of that supersonic jet of energy from the shaped charge.

Looming deadline notwithstanding, I will do my best to answer any and all questions, but I warn you all that I might be a bit slow on the keyboard.

Making Mistakes: It’s a
Mistake Not To Make Them

(Morning, crime dogs. I am out of the country and purposely out of computer contact for four weeks on a two-year-delayed vacation. When you read this, I hope to be sitting in a Paris cafe, sipping vin de maison and stuffing my face with a croque monsieur. So forgive me, but I’m posting a couple of old columns. I will try to check in via iPhone. À bientôt!)

Nothing will stop you from being creative so effectively as the fear of making a mistake. — John Cleese.

By PJ Parrish

I’ll never forget this piece of advice I got from my agent: “No one is waiting for your stand alone thriller.”

Immediately, my hackles went up. (As I wrote that, I realized I didn’t really know what a hackle even was so I Googled it. It is the hairs on the back of dog that shoot up when he’s angry). I said nothing to the agent, but hackles erect, I hung up the phone, and opened the laptop to finish my stand alone thriller.

See, we were eleven books deep into our Louis Kincaid series at the time, and the series had done pretty good thus far. We had a loyal fan base who really loved our character. We’d won some awards and cracked some bestseller lists. But here’s the thing: I had this idea for a serial killer book set in Paris and I couldn’t let go of it. The bad guy — a professional cellist — haunted my dreams at night and kept my imagination afire during the day. I couldn’t get anything done on the series book. The stand alone was a siren call.

Would it crash us on the rocks? Well, maybe. At the time, we were coming up on a contract renewal with our publisher and they were expecting a new Louis book. But Louis was, well, being sort of recalcitrant. The story wasn’t moving along because he just wasn’t talking to me. We clearly needed a vacation from each other.

So I took up with the killer cellist. The book poured out of me, uncharacteristically. (I am a really slow writer). And it was really good. I’m not being immodest here. Every writer just knows when they’re onto something. it was solid plot-wise, filled with cool pretzelly stuff. It had a haunted protag, a prickly side-kick woman cop, and a charming villain who just had a hangup about garroting women with e-strings. It also had Paris’s catacombs, Miami’s decaying art deco hotels and crumbling Scottish castles.

What wasn’t to love?

The publisher grudgingly put it out. No promotion, small press run and an ugly cover. (see above left for original cover and right for new cover when we re-issued it). It got some nice reviews and didn’t sell well (though it sells fine now as a back list title). It remains one of my favorite books. We were dropped by the publisher not long after that.

Did I make a mistake?

My agent was probably just trying to tell me that we didn’t have the star-power name to write whatever we wanted, that we needed to rely on the safety our our serial reputation. Stay with what brung you to the dance, right? But no, I don’t think it was a mistake. Here’s my take-away for any of you out there who might be struggling with the fear that you might make a mistake:

Anyone who has never made a mistake has never tried anything new.

Okay, that’s not my words. Albert Einstein said them. But I believe them. If you write in fear of doing something wrong, you are doomed. Whether you are venturing into a new genre, experimenting with a different plot structure, or trying to write a short story for the first time, or just switching from the comfort of first person to third, you can’t be afraid to fail.

I had to write that book. I just had to.

But how do you know when you’re onto something good? How do you trust your instinct to stay with a story when your brain might be telling you to jump on the neo-fem-jeop bandwagon? (female in jeopardy but with a new twist, of course).

That’s a hard one. No one can answer that one except you. It’s part of that chimeric thing we call voice. Why would you want to be a poor man’s Jeff Deaver? Or another sad clone of Gillian Flynn? Write the book that only you can write.

Here’s something else to chew on: Sometimes doing something the wrong way is the only way to find the right way. Writing fiction is not a straight-forward process. Yes, there are basic tenets of what makes a story work — plot structure, dialogue, all the craft stuff we talk about all the time here. But even if you follow every “rule” to the letter, there’s no guarantee you’re going to succeed. If you concentrate on what is safe, what is trendy, what is sell-able (revelation: No one really knows what will sell) you will produce junk.

Maybe, after all your work, no editor will want to publish your book. Maybe, after you work hard to get it up on Amazon yourself, not enough readers will find it. Was it a mistake?

  • Not if it helped you grow as a writer. Maybe you rushed your book into print before it was ready (ie not well edited or formatted). Sloppy doesn’t cut it.
  • Not if it made you stronger. No one is ever going to be harder on you and than you are. Rejection comes with the business at every turn. Mistakes help you grow a shell.
  • Not if it helps you find your way to your next story. And there always had to be a next book.

So, what’s my final takeaway from all this? What did I learn from my mistake of writing the stand alone thriller that no one was waiting for?

Don’t write the book you think might sell. You have to write the book that is tearing at your insides to get out.

Write the book that keeps you up at night.

 

No Dumping Allowed

Info dumps will kill the pace of a novel in a heartbeat, in my opinion.

Hopefully our readers are lost in the world we’ve created, but when an author pauses to jar them back into the physical pages by including blocks of details that can be successfully distributed at other times throughout the book, we’ve done them a disservice.

When descriptions, backstories, or elements are released at the volume of an open fire hydrant, all of those specifics will stall the novel’s momentum.

Timing is also critical. Is it necessary to stop the story with details about a person’s clothes, hair, or wrinkles? Why not introduce those characters with a detail or two, them build on that description as we get to know them.

Why not show them those elements? By showing and not telling, you can include more action, and keeping it in your character’s point of view, those factors are less noticeable.

Your protagonist can run fingers through thick gray hair. He can pop a button on a soft, often washed denim shirt he’d owned since college. She can unconsciously touch a scar across the bridge of her nose that she received in an auto accident when she was six and is now terrified of Mustangs. He prefers a Beretta M9 because he carried one in the military.

Imagine meeting someone at a party.

“Hello, my name’s Reavis Z. Wortham and as you can see, I have gray hair, though thin on top, and I’m kinda lanky, measuring in at five foot eleven inches. My polished black boots are ostrich skin, but I wear jeans and my shirts lean toward blue, because that’s my favorite color. Since I’m a fifth generation Texan, I wear a felt silverbelly hat. These brown eyes can look right through a person if I dislike them, and the crows-feet at the corners of my eyes tell a story.”

Good lord! I’d run from myself, or pour a stiff drink and hope the next person I meet will give me information about themselves and their lives a little at a time as we get to know each other.

Think back to a first date. Would you finish the evening if that individual pours out similar information in long, boring paragraphs?

Instead, let’s seed your character’s past, interests, or physical descriptions that are throughout the story.

Now, with all that said, rules are made to be broken. I’ve heard that it’s terrible for an author to put their character in front of a mirror to describe them, and that’s true most of the time.

However, I cheated with a mirror in my novel, Dark Places (which was listed by Strand Magazine as one of their Top 12 novels of 2015, so I know it worked). But I cheated in a creative way that gives the reader a backstory and attributes of two characters who we met much earlier in the book.

In Dark Places, my teenage female protagonist, Pepper, runs away from home in the late 1960s to follow Route 66 from Texas to California. Her dad, James, granddaddy Ned Parker, and a tough, mysterious character named Crow are on her trail. They fear she’s been picked up by a gang similar to the Hells Angels, and one of the three have to go inside a biker bar in the desert to get her out.

Of course I sprinkled physical characteristics for all the players on stage throughout the first and second act to give them depth, but now I needed to drill down even more so we can see who is most qualified to take on a biker gang.

They argue in a room in my fictional mid-century motor court and we learn which one is hard enough to take on the gang.

Here’s that except from the novel.

*

Crow and James were arguing about who would go to the bar where the Devil Rattlesnakes hung out. Standing beside the window, James fumed. “It’s my daughter in that saloon!”

Expressionless, Crow nodded. “I completely understand. But for one thing, we don’t know for sure she’s in there, and I kinda doubt it. What do you do for a living?”

“What? I run a hardware store.”

“Ever been in a fight, other than the one in the courthouse?”

James squared his shoulders. “Yeah. More than one, too.”

“Um hum. I meant after you got out of school.”

“No.”

“Any experience in law work, like your daddy there?”

“No.”

Crow tapped the dresser with a fingertip. “Come here.”

“What?”

Softly. “Come here.”

James joined him. Crow pointed at the mirror. “Tell me what you see.”

“I see us.”

“Right. Tell me what you really see. Truthfully. Describe…us. Start with you.”

“This is ridiculous.”

“It’ll explain what I’m trying to tell you, James. What do you see? Describe your head.”

James Parker looked into the mirror. “A head.”

Crow nudged him with a hard shoulder.

“All right. Short, graying black hair of a man in his late thirties. Cowlick. Two eyebrows, also black. Brown eyes. A nose. Two ears that need trimming, I guess. Lips, and a chin with a dimple.”

“That’s about right. Now, describe me.”

“A guy with long hair.”

“More detail. Lots of detail, more than you used on yourself, but don’t stop at my chin.”

James growled in frustration, low in his throat. He drew a deep breath. “Long black hair, like an Indian.”

“I am Indian, but you’re right. Keep going.”

“Hair that looks like them hippies, then. A scar across your forehead from the middle to your temple. Black eyebrows. Almost black eyes. Indian cheekbones. No mustache or beard though, like those hippies, but that’s because you’re Indian again. A nose that looks like it’s been broke before…”

“Twice.”

“Huh. Square chin with a horizontal scar in the cleft under your bottom lip. Scar on one ear. Wide shoulders. Some kind of necklace under your western shirt that needs washing, but it was expensive when it was new. Shirt’s hanging outside your jeans. You look tough.” He looked down. “Levis and work boots.”

Crow flexed his hands. “These?”

“Big hands. Big knucks. Lots of scars.”

Crow turned them over.

“Rough. Calluses.”

“So between me and you, who do you think has more luck walking into a rough bar full of bikers?”

*

We already knew a lot about those two, but it was necessary at that point in the story to pit James and Crow against one another in front of that mirror. It was timing.

Yep, I threw a lot out there, but paragraphs of information didn’t stall the story. Instead, I chose to show and not tell by providing those details in conversation, which flows naturally, hopefully making the readers part of the story. With what I provided, you were able to build those characters and see them in your mind’s eye.

Weave your story elements as you go. One quick sentence or two to set a scene, a couple of sentences further down to provide a backstory for your protagonist, or a phrase here or there are the building blocks of a successful story.

Remember, no dumping allowed.

Reader Friday: Pets and Animals in Fiction

Pets and animals in fiction is a huge topic. Interestingly, a quick search of Amazon didn’t bring up any book on the topic. So, readers/writers, there’s a void to be filled by an animal enthusiast. I did find an excellent post on the subject by Sue Coletta  – Tips to Include Pets in Fiction

Today, let’s discuss two things:

Your favorite pet:

Looking back at your entire life, which pet was/is your all-time favorite? Tell us about that pet and why he or she was so special.

The roles pets and animals play in books you enjoy:

As a reader of fiction, what way of using pets or animals in the story do you find most enjoyable? Explain.

“The Writer” by Meskerem Mees

Why do writers want to write?

Good question, and one put to me the other morning that caused evening introspection. Let me tell you how that came to be.

Rita (my wife of thirty-nine years) and I are on a week’s getaway to Galiano Island near our home on British Columbia’s Pacific west coast. We met another couple at the tie-up wharf and got talking. You know, general stuff… “Where you from? How long you here? Where you headed after this?”

Then came a question aimed at me. “What do you do when you’re not on vacation?”

“’Besides bleeding money through the stock market,” I replied. “I’m a writer.”

“Interesting. What makes you want to write?”

I wasn’t stuck for an answer, but I was stuck for the right answer. Later that night (after five five-o’clocks on the dock which is mandatory attendance among the boating fraternity), I introspected with Google searches about writer motivation. I came up with a Youtube video by a remarkable young singer/songwriter named Meskerem Mees. She summed my introspection with this line in the lyrics from her piece titled The Writer:

And I am but a writer, so writing’s what I do.”

Kill Zone writers, Ms. Mees’s song is uplifting. Here are the links to the video and the lyrics.

And the takeaway question which you’re expected to answer—why do you want to write?

Gimmicks or Good Plot Devices?

Gimmicks or Good Plot Devices?
Terry Odell

My recent reading has included two mysteries where the ‘bad guys’ went into “do I buy this?” territory for me, for various reasons. Both were well-written and good reads, so this post is more for discussion than me saying ‘do this’ or ‘don’t do this.’ I always like what the TKZ peeps have to contribute. Sadly, I have an emergency trip so I won’t be around much to respond to comments, but I know you will keep things going.

Keeping the villain’s identity hidden from readers in mysteries (my genre of choice) is a challenge. Neither book fell into the “you don’t see the villain until the gather all suspects into the parlor category, so there was no sense of cheating the reader.

In one book, there was a set of identical twins. No, it wasn’t a case of them pretending to be each other, which I consider a major contrivance (and I happen to be the mother of a set of twins, although they’re fraternal). Before I gave birth to them, I was of the “twins are a plot copout” mindset. They still can be, but that’s another issue, and I digress.

In the twins book, one was a very dependent individual, who the dominant twin, who also happened to be the killer, took responsibility for. Another twist—the dependent twin was in the midst of transitioning to female (is that a correct term these days?) and was more or less in hiding during the process. The reader was aware of the character’s existence via phone calls from the other twin, but there wasn’t much of an on-the-page presence until it was time to reveal the secret. When I got to that point, I had minor niggles of “is this playing coy with the reader?” Was it too much of a stretch from day to day reality? Or, do reader want departures from the logical, day to day reality?

The other book relied on the killer having Dissociative Identity Disorder (multiple personalities) and the cops were looking for what they thought were two different people. Who later turned out to be three. DID is real, but it affects less than 2% of the population, and most cases are female. In this book, the character was male. Still, it’s a “this could happen” scenario.

For the twins, I can accept the ploy, because the second twin could have been anyone the killer felt close to or responsible for.

In the case of the DID character(s), the condition is so rare that there was an underlying feeling of “although it could happen, I’m not sure it’s working for me.”

What’s your take on using the very low percentage condition for a villain in a mystery? Would you go back and re-read to find where the author left clues?


Now Available: Cruising Undercover

It’s supposed to be a simple assignment aboard a luxury yacht, but soon, he’s in over his head.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Seven Reasons to Attend a Writers Conference

After a couple of years of Covid, writers are again taking to the highways and airports to gather with colleagues at writers’ conferences.

My husband and I recently returned from attending two conferences just a couple of weeks apart. Although the conferences were different in their content and presentation, they were each wonderful in their own way.

Killer Nashville is targeted (love that word) at mystery, suspense, and thriller writers. We were there for two reasons: First, Hank Phillippi Ryan was one of the keynote speakers, and studying Ms. Ryan’s book Truth Be Told had a great influence on me when I was working on my first book. Secondly, my novel Time After Tyme was a finalist for the Silver Falchion Award in the cozy mystery category.

The American Christian Fiction Writers (ACFW) conference was held in St. Louis this year. One major reason we chose that one was to meet James Scott Bell and attend his Story Grinder course. Mr. Bell’s books on the craft of writing, his courses and novels have been hugely instrumental in my own writing career.

There are many reasons to attend a conference, and lots of benefits to be had. Here are a few:

  1. Gather with fellow writers. Authors spend a lot of time in solitary pursuit of the perfect story. It’s a good idea to get out occasionally and meet new people. Even for those of us who are introverted, the company of fellow authors is special. After all, most of those people are introverts, too.
  2. Learn a new skill. Workshops, lectures, and courses give writers an opportunity to sharpen their expertise in the craft.
  3. Get feedback on a current project. Most conferences provide some critical feedback of an author’s work for free. Others charge a small fee.
  4. Pitch your work. Conferences are an opportunity to pitch your work to an agent or an acquisitions editor. Remember to rehearse your pitch and have it ready. You never know who you may bump into on the elevator.
  5. Sell some books. Most conferences have a means to offer your books on consignment. We’ve had success in selling a few books at each of the conferences we’ve attended.
  6. Help a new author. Many attendees are first-timers. This is an opportunity to provide encouragement and feedback to someone who is just beginning their writing journey.
  7. Get motivated. Conferences have a way of energizing the author and getting the creative juices flowing. Use the excitement to build on your next novel.

Deciding on the ideal conference

Choosing a writing conference is similar to finding a college to attend. There are plenty of choices, and you’ll want to consider size, focus, cost, and travel distance. Some conferences are specifically tuned to a narrow genre selection. Others may be open to any writing area. There are plenty of lists online, but I think the best resource for finding a good conference is from your colleagues, like those here at TKZ. I hope we’ll see some recommendations in the comments.

Before you sign up

  • Check out the conference to see if it offers the kinds of courses and workshops you’re interested in.
  • Research the professional editors and agents who will be onsite for appointments, and register early to get appointments with the ones you want to meet with.
  • If you’re going to put your books on consignment in the book shop, be sure you understand when to drop the books off, when you have to pick them up, and any other requirements

One more thing

I wanted to have some clever and useful give-aways at the conferences this year to advertise my mystery series, so I had some jar openers made to take with me, but they didn’t arrive in time for Killer Nashville. No problem, I thought. I’ll take them to ACFW. However, when I arrived at the ACFW conference with over a hundred jar openers ready to be placed on a swag table, I was told they didn’t have an area for that. I should have checked.

So, TKZers: What conferences have you attended and which would you recommend? What benefits have you experienced by attending a conference?

 

A gripping experience! If you’d like one of these FREE cute and practical jar openers (5-inch diameter), send me an email or contact me through my website at kaydibianca.com with your name and address. I’ll send you one while supplies last.

Good News! Amazon Changes Ebook Return Policy

by Debbie Burke

@burke_writer

 

Remember The Book Thief by Markus Zusak? It was the story of a young German girl during World War II who steals books to comfort her during her family’s travails.

Unfortunately, about a year ago, a new breed of book thieves came on the scene when some slimy social media influencers promoted abuse of Amazon’s ebook return policy.

An ebook can be returned seven days after purchase in the US or 14 days after purchase in other countries, even after it’s been read.

When you read on a Kindle, Amazon knows exactly where you stopped and takes you to that same spot when you open your Kindle for a new session. When you switch from a Kindle to reading on a different device, it takes you directly to the correct location.

Amazon knows when you finish a book because you immediately receive a message asking you to rate it.

Amazon knows everything. Really.

Viral social media publicized this loophole. The practice of “buying” an ebook, reading it, and returning it for a full refund ran rampant.

Indie-published authors were quick to sound the alarm over sudden upticks in returns. That’s because Kindle Direct Publishing (KDP) gives access to nearly-instant sales reports, whereas royalty reports from traditional publishers lag months behind.

Series authors reported that book 1 was purchased and returned a week later. Same happened with book 2. Then 3, 4, 5, 12, and 19. Obviously thieves had to read the entire series before they decided they didn’t like it.

Book thieves quickly learned Amazon could be used as a library, reading as many books as they could consume…FOR FREE! All they had to do was return them within seven days. Why pay a $10 monthly fee for a Kindle Unlimited subscription?

Clearly, Amazon could track this new trend but did nothing.

Incomes went down for many authors.

Another Amazon policy allows them to penalize authors if too many books are returned. They may even pull your books from being sold, citing poor quality as the reason for returns. What is poor quality? How many is too many? Who makes those decisions? Only the algorithm knows.

Book thieves may have justified their actions because they figured they were sticking it to Amazon.

Wrong! 

In reality, thieves were sticking it to authors who work hard to write quality books. Their work and investment in cover art, editing, proofreading, etc., were being stolen the same as if books were shoplifted from a store.

A petition protesting the policy gathered more than 70,000 signatures. The Authors Guild and the Society of Authors (UK) took evidence of abuses to Amazon.

Good news!

On September 22, 2022, the Authors Guild made this welcome announcement:

Amazon informed us of its plans to change its ebook return policy to restrict automatic returns to purchases where no more than 10 percent of the book has been read.

The planned change will go into effect by the end of the year. Any customer who wishes to return an ebook after reading more than 10 percent will need to send in a customer service request, which will be reviewed by a representative to ensure that the return request is genuine and complies with Amazon’s policies against abuse. This process will create a strong deterrent against buying, reading, and returning ebooks within seven days, and readers who attempt to abuse the return policy will be penalized under Amazon’s policies.

 

A big thank you to CEO Mary Rasenberger and the conscientious staff of the Authors Guild for protecting authors’ interests and income.

~~~

TKZers: Do you believe you were targeted by book thieves? Did you experience an uptick in ebook returns?