Good News! Amazon Changes Ebook Return Policy

by Debbie Burke

@burke_writer

 

Remember The Book Thief by Markus Zusak? It was the story of a young German girl during World War II who steals books to comfort her during her family’s travails.

Unfortunately, about a year ago, a new breed of book thieves came on the scene when some slimy social media influencers promoted abuse of Amazon’s ebook return policy.

An ebook can be returned seven days after purchase in the US or 14 days after purchase in other countries, even after it’s been read.

When you read on a Kindle, Amazon knows exactly where you stopped and takes you to that same spot when you open your Kindle for a new session. When you switch from a Kindle to reading on a different device, it takes you directly to the correct location.

Amazon knows when you finish a book because you immediately receive a message asking you to rate it.

Amazon knows everything. Really.

Viral social media publicized this loophole. The practice of “buying” an ebook, reading it, and returning it for a full refund ran rampant.

Indie-published authors were quick to sound the alarm over sudden upticks in returns. That’s because Kindle Direct Publishing (KDP) gives access to nearly-instant sales reports, whereas royalty reports from traditional publishers lag months behind.

Series authors reported that book 1 was purchased and returned a week later. Same happened with book 2. Then 3, 4, 5, 12, and 19. Obviously thieves had to read the entire series before they decided they didn’t like it.

Book thieves quickly learned Amazon could be used as a library, reading as many books as they could consume…FOR FREE! All they had to do was return them within seven days. Why pay a $10 monthly fee for a Kindle Unlimited subscription?

Clearly, Amazon could track this new trend but did nothing.

Incomes went down for many authors.

Another Amazon policy allows them to penalize authors if too many books are returned. They may even pull your books from being sold, citing poor quality as the reason for returns. What is poor quality? How many is too many? Who makes those decisions? Only the algorithm knows.

Book thieves may have justified their actions because they figured they were sticking it to Amazon.

Wrong! 

In reality, thieves were sticking it to authors who work hard to write quality books. Their work and investment in cover art, editing, proofreading, etc., were being stolen the same as if books were shoplifted from a store.

A petition protesting the policy gathered more than 70,000 signatures. The Authors Guild and the Society of Authors (UK) took evidence of abuses to Amazon.

Good news!

On September 22, 2022, the Authors Guild made this welcome announcement:

Amazon informed us of its plans to change its ebook return policy to restrict automatic returns to purchases where no more than 10 percent of the book has been read.

The planned change will go into effect by the end of the year. Any customer who wishes to return an ebook after reading more than 10 percent will need to send in a customer service request, which will be reviewed by a representative to ensure that the return request is genuine and complies with Amazon’s policies against abuse. This process will create a strong deterrent against buying, reading, and returning ebooks within seven days, and readers who attempt to abuse the return policy will be penalized under Amazon’s policies.

 

A big thank you to CEO Mary Rasenberger and the conscientious staff of the Authors Guild for protecting authors’ interests and income.

~~~

TKZers: Do you believe you were targeted by book thieves? Did you experience an uptick in ebook returns?

To Pay or Not To Pay – Book Reviews For Sale

By Debbie Burke

@burke_writer

 

“Fly-by-Night Book Reviews says, for $100, they’ll give me twenty guaranteed reviews. Should I try that?”

“I paid $500 to Pie-in-the-Sky Reviews. My book didn’t receive a single review.”

“You don’t dare pay for reviews—that violates Amazon’s terms and conditions. You’ll be banished.”

“Kirkus Reviews are the gold standard.”

“Ever since Kirkus started selling reviews, they lost all credibility.”

~~~

That’s a sample of the spirited responses and contradictory opinions on a recent Authors Guild discussion thread about whether or not to pay for book reviews.

I wound up thoroughly confused, pondering the following questions:

How much do reviews really matter?

Are there still “legitimate” book reviews? What defines “legitimate”?

Have reviews merely become another profit opportunity for vendors peddling them?

Do customers really believe Amazon reviews?

Do reviews increase sales?

Author Maggie Lynch

Multi-genre author Maggie Lynch participates frequently in AG discussions. Over years of reading her contributions, I’ve come to trust her knowledge, judgment, and analysis. Her data is carefully researched. She looks at publishing history from the long view and puts so-called new trends in perspective.

During this ongoing, weeks-long debate about book reviews, one day Maggie wrote: “Warning, I’m going on a bit of a rant.”

What followed was her essay that offered a fresh perspective and updated information about reviews that all authors can benefit from.

I asked if I could share her “rant” at TKZ and she kindly agreed.

Here’s what Maggie has to say:

Paid reviews have always been around, long before the advent of the Internet. Who do you think paid for placement in magazines, journals, and newspapers?

When a publisher buys an end cap display in a bookstore and provides potential review quotes for the store to post, isn’t that paid? If your book is featured on the front page of a major genre magazine, it gets attention. The magazine is going to do a review because you paid $2-$5K to be there.

All advertising is, in effect, paid reviews.

The only difference now is that there are more books, more online venues, and more authors willing to pay for ads, reviews, and all kinds of placement.

Once Amazon entered the online market, it became the focus of most authors. Not because it is the only distributor, but because it is the only distributor using sophisticated algorithms that are somewhat transparent. A number of analysts and programmers focus on Amazon algorithms and then share that information via their own book publications.

Whether you love or hate Amazon, it’s a great search engine. They understand data. They understand how to present the most likely options for getting a sale from a customer. IMO there is no other bookseller with programming that sophisticated.

If other major booksellers–Apple, Kobo, Google, the Big 5—had that same search and analysis capability, they would get more customers as well.

For myself, I have many reasons not to like Amazon. Yet, I give them props when they do well. If I want to find a book or learn more about an author, I’ll look it up on Amazon first because I know it will be quick with lots of information–including other books in the same genre, series, similar authors, etc.

I will likely end up buying the book somewhere else to support a local bookstore or another vendor, but I go to Amazon first.

Many people stay on Amazon because of that ease of use. Authors often believe (mistakenly in my opinion) that they only need to be on Amazon.

But…book sales are NOT Amazon’s primary business.

Only 10% of Amazon’s overall revenue is book sales.

Unfortunately, far too many people think they can game the system. I know hundreds of authors who spend more time trying to figure out how to get higher ranking on Amazon than they do writing books. It’s crazy.

Review factories have always been a part of the online book environment. When I first entered indie publishing in 2011, there were entire “review factories” in Asia where one could buy 100 reviews from “sock puppet” accounts. They were pretty obvious back then, poorly written, using similar phrases.

A couple of times, Amazon has cracked down on these practices–usually when it becomes obvious and egregious. But they usually do it through programming changes.

In the process, some books with legitimate reviews get caught in the net. When crackdowns happened in 2014 and 2018, many authors lost hundreds of reviews and waited months to have them reinstated.

[Note from Debbie: I know authors who simply gave up fighting and started from scratch all over again. Sad.]

Whenever Amazon makes a programming change to search out and punish fake reviews, those who make money on reviewing simply find a more sophisticated way not to get caught.

Algorithm watchers believe that instead of looking for and stopping these reviewers, Amazon is proactively changing the algorithm to counteract the sway of review farms.

Now reviews are weighted significantly less in the algorithm than they have been in the past.

Of course, no one knows how much less or what the criteria are, but it is something to consider. Because of that, authors who are focused on reviews simply pay more.

Authors consistently worry/believe that a high number of reviews (particularly on Amazon) means a high number of sales. That is not necessarily the case.

It is more likely that a high number of sales means a high number of reviews, UNLESS reviews have been supplied primarily by non-purchasers.

To evaluate this, look at the Top 100 bestsellers in Amazon. Many have ZERO reviews. Why? Because the book hasn’t been released and is selling on pre-order. What is creating those sales? Many factors that have nothing to do with reviews such as:

  • Advanced audience definition;
  • Pre-press ads, word of mouth, news, reaching out to fans;
  • Building anticipation for the book followed by a launch blitz that delivers on the promise;
  • ARCs to media and other reviewers (NetGalley, Edelweiss).

It may also be that Amazon never shows a lot of reviews for a particular book because the primary sales are on other sites, NOT Amazon. Many print books sell in bookstores, libraries, or direct from the publisher.

Reviews are not the answer to low sales. Do they help? Good ones do, those that provide information and key ideas to appeal to the audience you want. But the number of reviews does not necessarily correlate to sales.

The last good analysis I read about Amazon indicated there were more than 300 data points that are weighted in the sales and ranking algorithms.

THREE HUNDRED!

Where do reviews stand in that weighting? Not at the top. Probably not even the top 10.

The reality is the #1 weight is actual sales.

You have direct control of many other factors that guarantee more sales such as:

  • Create a fan base;
  • Write more books;
  • Identify your audience;
  • Deliver to their expectations with a consistent brand.

Of course, these take work and time. They can’t happen overnight.

But many authors want a fix right now, an easy button to push.

People always want an easy answer as to why their book isn’t selling better. They don’t want to accept the more likely reasons it’s not selling better.

The reality is the majority of the book reading public has fairly narrow interests.

 My fantasy fans rarely cross into SF. My SF fans almost never cross into romance. My Women’s Fiction fans don’t like anything else in fiction. My nonfiction readers rarely read fiction.

That’s just from my list of fans–a small number of 12K people. But the sample size is enough to extrapolate statistically.

Identifying the audience and creating a package that appeals to them on many levels is key. That package includes:

  • Excellent blurb that makes the reader want to learn more;
  • Great cover;
  • Appropriate pricing for the genre;
  • Look Inside/Preview pages that draw the reader in;
  • Advance praise from ARC readers that tells the reader what to expect and why they loved it.

Indie authors particularly get uptight about reviews—they can see the numbers go up and believe they can control that. Then they start paying for reviews because they believe more reviews equals more sales. But that is a false sense of control.

Where do you stop paying? Is 50 enough? How about 100?

I now see books with over 100K ratings. Are you kidding me?

 The get-more-reviews game is one you can’t win because:

  • You likely don’t have the budget for big PR or marketing campaigns;
  • You can’t compete against contacts that big publishing houses have.

Amazon’s own imprints publish roughly 1,000 books a year, making it as large as the Big 5 publishers.

Amazon controls all the data and knows the sales information. They can certainly tweak the metadata as needed to drive sales within their algorithm. Other publishers can do this too, if they know how and employ people to do it. Most don’t, not even the Big 5.

What can the average author do to compete?

First, do not accept Amazon as the arbiter of books or literature.

They are not. Don’t become one of those authors–and some small publishers– who have bought into the Amazon way of book sales–low pricing, multiple promotions, exclusivity.

Small publishers and indie authors have given Amazon all this power yet selling books is less than 10% of Amazon’s revenue. 

Second, you can shout and bring bad practices to the fore.

Point it out and most of all DO NOT PARTICIPATE in the bad practices yourself.

We can’t let our avarice, our immediate desire for an easy-button solution, give us permission to game the system, pay for reviews, tell lies, or buy hundreds of print books to try to make the bestseller list.

If few authors engage then it will become evident that no one can make good money off of these deals. 

Third, expend your energy in engaging with actual readers.

Build your mailing list, blog or use some other social media that you like to keep your readers informed.

Outside of your next book, the biggest asset is YOUR readers—people who have already voted with their dollars and their time to buy and read your book. Once they already read and like your book, they want more—more about you, more about upcoming books.

  • They will tell their friends
  • They will write reviews;
  • They will volunteer to read ARCs in the future;
  • They will post to social media;
  • They will talk to libraries about carrying your book.

Your readers are your biggest asset.

 ~~~

Thank you, Maggie, for sharing your perspective and wisdom with TKZ!

Maggie reaffirmed my belief that time is best spent writing more books.

However, that doesn’t lessen my gratitude to readers who make the extra effort to write reviews!

~~~

Learn more about Maggie Lynch and her 26 books at her author website.

Check out her free video course about Why Books Don’t Sell. It covers the basics of putting together a good package for your book and buy pages with vendors.

On that same POV Author Services site she has many blogs just for writers about both business and technology, as well as mental health and philosophical writing concerns.

~~~

TKZers: What is your experience with reviews? Have you ever paid for reviews? Do you think they helped your sales?

Heil Safari – First Page Critique

Today let’s welcome another Brave Anonymous Author who offers the first page of Heil Safari.

Title:  Heil Safari

Captain Martin Beyer wondered in alarm how he could save his friend’s life. His friend, Second Lieutenant Hans Fritz, was in danger of being shot. He had stepped to the caution line and put one foot on the other side. The caution line, marked with wooden stakes and a strand of wire across the top, warned the prisoners of war from getting too close to the wire fence fifteen feet beyond. On the fence going around the entire prison camp there were signs in English and German that read:

ATTENTION!

Forbidden to Move Inside

Restricted Area

Violators Will be Shot

The American guard in the corner watchtower shouted, “You there! On the deadline! Git back!” The guard raised a rifle to his shoulder. “I said git back!”

But Fritz didn’t move.

“You damn Nazi,” the guard yelled at Fritz. “Git back or I shoot!”

Fritz still didn’t move, apparently not taking the threat seriously. Or caring. But Beyer took it seriously. He cared.

Returning to his barracks after doing his morning toilet, Beyer now stood still, uneasy. Then he heard the click of a breech bolt coming from the guard tower at the other corner of the compound. In horror he saw a guard hunkered behind a machine gun. He was covering the south end of the compound as if at any moment there might be a general uprising. The nearby prisoners, however, remained still and only stared.

But Beyer had to do something other than stare to see how the crisis would turn out. He couldn’t afford to lose Fritz. The only mining engineer in the Officers Compound, Fritz was essential to the success of Hermes. Beyer was desperate for Hermes to succeed. Being too long cooped in the densely packed prisoners and buildings of the enclosure, Beyer, much like Fritz, was becoming unnerved. Beyer frequently broke out in night sweats, his breathing rapid and shallow, and sigh a low, agonizing moan.

Considering that Fritz might be shot, a shiver of fear raced through Beyer at the prospect of a catastrophe. Without Fritz there may not be a tunnel completion, no one would get out, all the hard work done up to now remaining unfulfilled.

“Damn you! Stop!” the guard with the rifle shouted.

The shout startled Beyer, then he noticed Fritz beginning to take mincing steps, his short height straddling the wire in his crotch.

 

Okay, let’s get to work.

Usually first pages arrive naked and unadorned at TKZ, without genre or background information. Page One must stand entirely on its own. That’s good because a strong first page is critical to whether or not a reader buys your book.

However, this submission included a synopsis. And the synopsis was intriguing. For that reason, I’m going to handle this critique a little differently than normal.

Most writers would rather endure an IRS audit than write a synopsis because it’s damn hard to do well.

In the summary, Anon explained the novel was based on a true but largely-unknown incident during World War II at Camp Trinidad in Colorado. I Googled it and found this article. Essentially, The Great Escape got turned on its head with German prisoners of war trying to escape American captors.

Show, don’t tell is oft-repeated advice for fiction. However in a synopsis, telling is permissible because it’s the most efficient way to introduce characters, lay out the story problem/conflict, and set up what’s at stake.

Anon handled that summary very well. German prisoners plot to escape a POW camp in Colorado because they are going mad from wire enclosure fever. A main character, Beyer, would rather die than endure another day in captivity. But there is dissent among prisoners, some of whom are die-hard Nazis while others are not. There are additional complications because Beyer’s friend Fritz, the chief engineer in charge of building the escape tunnel, is teetering on the brink of insanity. Anon sets up external conflict between German prisoners and American captors and among the POWs themselves, internal conflict with severe psychological stress, and a ticking clock with a race to see if the tunnel can be finished before the engineer completely loses it.

Lots of great potential for a historical thriller. Congratulations on a clear, competent synopsis, Anon.

Unfortunately, on this first page, Anon is mostly telling when s/he should be showing.

The POV character Beyer observes the events unfolding not only from a physical distance but also an emotional distance. Anon tells us he’s concerned but the reader doesn’t feel his apprehension, his helplessness, his panic that Fritz’s actions may not only lead to his death but also ruin the escape plan that can’t proceed without him.

The stakes couldn’t be higher–life or death–which is a great way to kick off a first page.

But the problem is: the reader doesn’t care.

Because we’re not inside Beyer’s skin. We don’t feel his guts churning, smell the nervous sweat under his armpits, taste the bile rising in his throat. We don’t see what he sees—the madness in the wild eyes of his friend Fritz who’s trying to commit suicide. We don’t hear the angry bark of the guard with his twitchy finger on the trigger.

We don’t feel the urgency driving both men to risk death because they can’t endure another day in captivity.

Showing is more than visual—it must be visceral and emotional.

The synopsis used the term “wire enclosure fever.” Unfortunately there is no sense of  fever in this first page.

A few suggestions to consider as you rewrite:

Lead off with a simple dateline that immediately sets the date and location. The reader right away understands this is historical fiction set in a military environment. For example:

Camp Trinity, Colorado, 1943

Next, climb inside Beyer’s skin and stay there. Use sensory detail to bring action to life. Actions trigger Beyer’s thoughts and feelings.

As Jim Bell often recommends, “Act first, explain later.” Give the reader just enough information to set the scene and prevent confusion.

A lot of repetition can be cut and condensed. Consider the first two sentences:

Captain Martin Beyer wondered in alarm how he could save his friend’s life. His friend, Second Lieutenant Hans Fritz, was in danger of being shot.

These two sentences essentially repeat the same information that could be combined into a single sentence with much more punch. Again, it’s telling rather than showing. Instead of having Beyer “wonder” how to save Fritz, he should act. His action may help the situation or it may make it worse. But either way, it moves the story forward.

Every scene needs to accomplish at least five tasks:

  1. Set the scene;
  2. Reveal character;
  3. Introduce a problem or goal;
  4. Demonstrate the stakes if the problem is not solved or the goal is not met;
  5. Propel the action forward.

How do you build a compelling scene? By stringing together groups of sentences that accomplish these tasks.

How do you build a compelling book? By stringing together compelling scenes.

In a fast-paced thriller, each sentence must build on the previous one to push the plot forward. Treat each sentence as a springboard that induces the reader to jump to the next sentence to learn what’s going to happen.

Below is one possible way to rewrite this first page, using additional details gleaned from the linked article.

Captain Martin Beyer fastened the last button of the drab uniform shirt that shamed him every day with its PW insignia: “prisoner of war.” He stomped his feet on the wood steps of the officers barracks to knock the fine silt off his once-shiny Luftwaffe boots. Barbed wire surrounded this desolate, barren patch of dirt named Camp Trinity. On the fence, signs in German and English warned that anyone would be shot if they crossed the caution line, the restricted buffer zone that was fifteen feet inside the compound fence.

“Hey, Nazi, git back!”

The shout from the watchtower caught Beyer’s attention. He turned to see an American guard aiming a rifle at Beyer’s closest friend in the camp, Hans Fritz. The young second lieutenant had stepped beyond a wire stretched taut between wooden posts.

One foot over the caution line into the restricted zone.

Beyer’s gut cramped as he prayed his friend would heed the guard’s warning. Lately, he never knew if Fritz taunted the Americans for sport or if he truly sought death rather than endure another day inside the prison.

There was a wild gleam in Fritz’s wide blue eyes as he teetered on the line, one boot in life, the other in hell.

The metallic click of a breech bolt sounded from the opposite watchtower where another guard hunkered behind a machine gun. “Git back or I’ll shoot!”

“Don’t do it, Fritz,” Beyer muttered. If Fritz died, the escape tunnel plan died with him.

 

The above is about 230 words and conveys most of the same information more concisely plus gives a deeper glimpse into the POV character.

Work on sensory detail that draws the reader in. Let the reader see, hear, smell, taste, and touch the story world you’ve built.

Work on showing emotion and feelings in the POV character. It’s not enough to say he felt alarmed—show his alarm with his sensory reactions.

Examine each sentence. Ask yourself if it repeats information previously stated. If so, choose the strongest version and delete the weaker. Or combine two sentences into one.

Count how many of the five elements listed above are included in each sentence. I try to pack sentences with at least two elements, preferably more. When you compose a sentence, choose an action that reveals character as well as demonstrates the stakes. The consequences of that action either solve the problem or make it worse.

One last point: the title Heil Safari is vague and doesn’t hint at the meat of the story. “Heil” made me think of the Nazi salute so I deduced it took place during World War II. But how does that connect to “Safari”? Maybe refer to the escape tunnel to freedom. Or perhaps the perils that lie beyond the tunnel if they escape successfully. You can find a better title to convince a potential reader to click the “buy now” button.

Don’t be discouraged, Brave Author. You have a compelling storyline based on historical events that are not widely known. World War II history buffs will find this interesting. A strong foundation in fact serves as a solid platform on which to build your fictionalized version. Work on your craft and you should have a good book.

Over to you, TKZers. Suggestions and comments for our Brave Anonymous Author?

 

If you’re a member of Amazon Prime, you can read Debbie Burke’s bestselling thriller Instrument of the Devil for free. Here’s the link.

 

 

 

 

Can You Believe the Kindle is Ten Years Old?

by James Scott Bell
@jamesscottbell

The Kindle turns ten next month. My, how that little baby has grown!

When Amazon’s ereader first came out (November 19, 2007 to be exact), I sensed most people were skeptical about the future of digital reading. The Sony Reader had been around for years but failed to take hold. “Electronic books” were thought to be the coming thing around Y2K. Publishers Weekly even started a section to cover the subject, but later dropped it due to failure to launch.

Clearly, serious readers preferred paper. So the Kindle would probably sell to some early adopters, but likely would not revolutionize anything.

**clears throat**

In 2008, Oprah Winfrey gave the Kindle her endorsement. Talk about a boost! Then people began to realize they could have all the works of Dickens and Dostoevsky on a single device which they could take on a plane or a train or (in L.A. commuter traffic) an automobile. Pretty doggone cool!

And the biz mavens realized that Amazon was (as always, it seems) making a powerful and forward-thinking business move—selling the Kindle as a gateway to their massive bookstore.

Here at TKZ, we were analyzing all this from the start. On Kindle’s one-year anniversary our own Kathryn Lilley wrote:

I think it’s time for all of us to stop mourning the nongrowth of paper book sales, and celebrate the new digital age. It’s the future. Let’s embrace it. For example, last week when I posted, I was freaking out about the changes in the industry. This week, I have decided to reframe my thoughts about the book publishing crisis, and seek out the hidden opportunities in those changes.

Because ready or not, the digital era is here. Kindle products like the Oasis are still going strong. In fact, this review of Oasis is spot on.

And what did all this mean for authors? Well, beginning in 2009 or so, it became apparent that Amazon was presenting a viable new way for writers to get published—by their own selves!

And get this: by offering authors an unheard of 70% royalty split!

The lit hit the fan.

A complete unknown named Amanda Hocking made a cool couple of million dollars publishing directly on Amazon!

This got the attention of many, including TKZ emeritus Boyd Morrison, and a mainstream mystery author by the name of Joe Konrath who, via his blog, began to champion the new digital possibilities.

When I went to Bouchercon in San Francisco in October of 2010, everybody was wondering how to get in on the ebook thing without ticking off their agent or publisher. Agents (and I heard several) were warning writers not to “go there” for fear it would jeopardize their careers. Publishers were not at all sanguine about their authors moonlighting with a company they saw as their biggest threat. Some writers even got sued or terminated over this.

But the money was dropping off Kindle trees! That could not be ignored.

A funny thing happened at that Bouchercon. I was sitting with a couple of writer friends in the lobby of the SF Hyatt Regency, talking about all this, when Joe Konrath arrived and made his way to the bar area. He was flocked by fellow authors peppering him with questions.

The next day, at lunchtime, I was outside the Hyatt and spotted Mr. Konrath and one Barry Eisler walking and talking excitedly along the sidewalk. I thought, “What is that all about?”

A few months later I found out. Mr. Eisler, a New York Times bestselling thriller author, turned down half a million bucks from his publisher in order to publish with Amazon!

It was the talk of the industry. I saw it as a real tipping point. In fact, I gave it a name: “The Eisler Sanction.”

Self-publishing was getting serious.

I put my own toe in the E waters in February of 2011. Now I’m all wet.

So ten years after the birth of the Kindle, what have we seen?

1. Kindle devices and apps are awesome. I’m currently reading the two-volume memoir of Ulysses S. Grant, easily highlighting passages I want to review later. The General is bivouacked on my phone. Cost me 99¢.

2. While other ereaders have appeared—notably Nook and Kobo—the Kindle is dominant and unlikely to lose market share. The poor Nook, which is also a cool device, is hanging by a thread.

3. Kindle Direct Publishing has saved the careers of thousands of midlist writers, and created the careers of thousands more who are making good-to-massive lettuce every month. Those who are doing well have mastered some basic practices but also concentrate on the most important thing: quality and production.

4. The traditional publishing industry was hit hard by the digital disruption. There have been mergers, layoffs, shrinking profits and even a DOJ smackdown.

5. But the Forbidden City is still open for business. And while large-advance deals for debut authors are becoming as rare as the blue-footed booby, they still happen.

6. There has been chatter about the “comeback” of print books, but it appears that most of any increase in print sales can be traced to … Amazon. (And here’s a counterintuitive development: Millennials may actually prefer print books!)

7. Big bookstores took a huge hit due to e-commerce. The massive Borders chain of stores went down, followed by Family Christian. Barnes & Noble stores have been closing steadily for the last eight years, a trend that will likely continue.

8. However, local independent bookstores may be emerging through the cracks. Oh, and guess who else is opening up physical stores? Amazon.

9. On the other hand, many niche bookstores are closing. The latest is Seattle’s Mystery Bookshop.

10. We’ve reached a period of relative stasis in the “self v. trad wars.” From 2010 to 2014 or so, it seemed like we’d get blogosphere firestorms every week cheering for, or predicting the demise of, Big Pub. There was also a lot of “gold rush” talk on the indie side. Reality, as it is wont to do, has settled things down. There’s a lot of information out there now (e.g., Author Earnings reports) and the savvy players have a better handle on where they stand.

In an episode of Downton Abbey, when it became clear that the old ways of life were on the way out, never to return, Carson the butler mused, “The nature of life is not permanence, but flux.”

Kindle brought the flux. And a decade later, we’re living it.

What do you say, TKZers? What are your reflections on the 10th birthday of the Kindle?