The Ten Commandments of Writing Failure

new_cokeMr. Donald Keough died this past week. He was 88 and was for a time the number two man at Coca-Cola. This was during an era called the “soda wars.” Keough’s job was to beat back the challenge of Pepsi, which was winning the younger set while Coke was out there trying to teach the world to sing in perfect harmony.

Keough was also the mastermind of one of the worst product blunders in history.

The original formula Coke (at least the one that came after they took the cocaine out of it) was, and is, the best tasting cola ever. It was Fred Astaire to Pepsi’s journeyman hoofer. It was Spencer Tracy to Pepsi’s high school senior starring in the school production of Our Town.

But for some unknown reason––probably due to overpaid consultants––Keough decided to change the formula, and “New Coke” was born. With great fanfare they rolled it out. And the country responded with a loud, collective YECCH!

So passionate was the push back that only 10 weeks later they brought the old formula back, calling it “Classic Coke.”

timenewcoke-copyAnd sales boomed. The controversy had become national news. The publicity turned out to be priceless.

Some cynics suggested the whole thing had been planned.  If so, it was brilliant. But when asked Keough said, “We’re not that dumb and not that smart.”

Later on, with a bit of self-deprecatory wisdom, Mr. Keough wrote a book called The Ten Commandments for Business Failure. I thought they might also apply to writers, especially now that self-publishing is a viable business option for the “authorpreneur.” Let’s have a look.

1. Quit Taking Risks

Resting on your laurels. Mailing it in. Doing the same old, same old. Maybe that works for a few traditionally published and bestselling authors. But for the true writer, the one who wants to honor the craft and get better, risk taking is part of the plan. Risk in characterization and plot and style and theme. That, in turn, brings a certain excitement to the writing, and you know what? Readers can sense that you’re excited. That makes your writing more appealing.

2. Be Inflexible

“Flexibility,” writes Keough, “is a continual, deeply thoughtful process of examining situations and when warranted, quickly adapting to changing circumstances.” These days, every writer, no matter who butters their bread (i.e., New York or Seattle) needs to be aware of process, changes in the marketplace and distribution channels, and quality improvements.

3. Isolate Yourself

Success in business means being in touch with both workers and customers. A good manager is one who walks around and knows what’s going on in the building and in the satellite offices.

Writers, who by the very nature of the work spend most of their time alone, need to know how to nurture a fan base, work social media wisely, grow an email list and, if contracted with a traditional house, schmooze a little with the increasingly nervous staff therein.

4. Assume Infallibility

You want to fail at this game? Then put a chip on your shoulder and always blame somebody else. Your critique group is a great place to start. Tell them you’ve forgotten more about writing than they’ll ever know. Reject editors’ notes. Then rail at the marketplace when your books don’t sell. Do anything but admit you have weaknesses that need to be addressed.

5. Play the Game Close to the Foul Line

What Keough means by this is that cheating, even a little, will eventually catch up with you. In recent years we’ve seen instances of plagiarism and sock-puppetry snag writers and impact careers. Trust is built up over time but can be lost in an instant. Just ask Brian Williams.

6. Don’t Take Time to Think

The saying in business is “data drives decisions.” You have to stop doing things that don’t lead to profit and do more of the things that do. Which is why traditional publishing companies drop authors who aren’t selling enough books. If you are a midlist writer and that has happened to you, maybe it is time to think … about going indie.

For the full-time indie writer, data is available so you can see what’s selling and how certain promotional ventures pay off. You can keep on developments via many fine blogs (start with The Passive Voice, a good aggregator of publishing news).

When I was running a small business I took time each week for “thinking, planning, and studying.” I called this my “TPS time,” which must never be confused with the TPS in this clip.

7. Put All Your Faith in Experts and Outside Consultants

Writers, more than ever, need to take responsibility for their own careers, no matter what side of the walls of the Forbidden City they’re on. You cannot simply hand everything over to an agent or publisher. You have to know what questions to ask and what terms to refuse. You have to know how to limit a non-compete clause and define “out of print” in a way that is meaningful and fair.

If you self-publish, the worst thing you can do is give some outfit thousands of dollars to get your book out there, and then thousands more for them to “market” your book. You need to know how to do this yourself. You need a plan, like the one I’ve followed and put into a book, which is on special now for 99¢ (you also have to know how to spot a real bargain, and this is one of them).   

8. Love Your Bureaucracy

In business, the bigger the organization the harder it is to move. Traditional publishing has been living this challenge for the past five years. Why only five? Because when digital publishing took off in 2008-09, the main reaction of the Bigs was to see it as a blip, nothing to worry about. They had their comfy bureaucracies.

Oops. Now we see all the changes that have been happening inside the Forbidden City, from the cutting of editorial staff, to tussles with Amazon, to new direct-to-consumer programs. It’s been a difficult transition period and it’s still going on.

The indie writer, on the other hand, can move quickly, but can also fall in love with systems that aren’t ultimately helpful. For example, if you’re spending 80% of your time on social media and 20% on your writing, you’re actually heading backwards.

9. Send Mixed Messages

In business they say “the main thing is to keep the main thing the main thing.” As a writer, your main thing is to tell great stories. If you also want to be a bad-boy blogger, or a mouthpiece for some political persuasion, just know that readers will have mixed reactions. If that doesn’t bother you, fine. Just be intentional about it.

I consider myself a writer first and a teacher of writing second. What I do on this blog and in social media is consistent with those two things. That doesn’t mean I won’t share the occasional opinion, or even write a book with opinions in it [drop intriguing teaser about upcoming book here]. But I keep most everything consistent with those two roles.

10. Be Afraid of the Future

Oh, this is major. For 150 years the publishing industry has operated one way. It had a settled distribution system and there were plenty of bookstores for their stock. All that has changed in a flash, leaving agents, editors and trad-based writers wondering how this is all going to shake out. To which the answer is: no one knows. It’s like what old Carson the butler says with a sigh in a recent episode of Downton Abbey: “The nature of life is not permanence, but flux.”

So the successful writer keeps writing and doesn’t let anxiety freeze up his flying fingers. Keep writing, keep trying to get better.

Keough finishes his book bonus eleventh commandment:

11. Lose Your Passion for Work, for Life

You’ve got to find ways to keep the joy in your writing life. That doesn’t mean it’ll always be unicorns and rainbows. A lot of the time it’s tar pits and tsetse flies. But an inner core of love for what you do, and hopes for what you can achieve, will keep the fire burning.

When the flame begins to dim, take a couple of days to relax, regroup, rethink. And reread. Take a few of  your favorite novels off the shelf (or off your ereader) and look at a few chapters. Get caught up again in the romance of great storytelling. Soon enough you’ll be itching to get back to the keyboard.

So here’s today’s command: write your best scene ever. When you’re done, pour yourself a Coke … the real thing. Once in a blue moon the calories won’t hurt you!

Top Ten Things You Need to Know About the Writing Life

Jean Arthur

10. You have to love it

If you don’t love to write, if it’s not something you are virtually compelled to do, you’re not truly living a writing life. You could be a business person who wants to use writing as a vehicle for making some extra cash. You could be someone who journals as a form of therapy. That’s all legit. It’s just not a love for telling stories.

But if you have some inner compulsion to write, embrace it, because that will show in the writing itself. And you’re also going to need some love when you get hit with disappointment. Thus:

9. You have to learn to handle discouragement

If you’re going to do this, write for your life, you have to become a bit of a Sherman tank (as opposed to buying a fifth and getting tanked). You need a tough hide and forward drive. Because there are plenty of things to get you down.

Like the sound of crickets when your book launches. Or the screech of a hater leaving an unfair review. Or you looking at your work and thinking, This stinks. Who am I kidding?

Just know that all writers have gone through similar discouragement, it’s part of the life, it’s even part of the training. Those scars on the soul make you human, and humanity is what you need in your fiction.

8. It’s hard work

If your writing is going to be any good, that is. The best writers sweat over their labors, always trying to get better. They produce the words on a scheduled basis. This is called a quota.

By the way, I don’t want to hear any whining about a quota. There were times I didn’t want to go to court to defend a man so guilty his dog left him. But that was my job. I went and did it.

Show up. Write. Do your best. Take a break now and then—I take Sundays off completely—and then get back to the keyboard.

7. It’s a craft

The writing life is also about skills. Painters have paint, musicians have notes, surgeons have scalpels and forceps and malpractice insurance. And they all have mentors and journals and long periods of study.

Super Structure blueprint coverWho would tell a young golfer just to grab a club and start hacking balls around? All that produces is a menace to gophers. Sure, every now and then one might succeed, like a Bubba Watson. But you can count those guys on one foot with a toe missing.

Write and learn. Learn and practice.

(This seems an apt place to tell you that my new book, Super Structure: The Key to Unleashing the Power of Story is now available in print as well as E.)

6. It’s about steady growth

Forget the million-dollar advance on your debut novel. Or the viral downloading of your first e-novella. Not going to happen.

If you want to lead a writer’s life and even make some money at it, be prepared for an apprenticeship of years. I’ve been at this business for over two decades. The first five years brought me nothing, but all that time I was studying the craft like a madman and writing and writing.

I eventually landed a five-book contract, but did not quit my day job. I still had to get better, and that was my goal. It was only after ten years of steady production that I felt I could call myself a professional writer.

Even if you self-publish fast, it’s going to take time to grow a readership, and that’s only if you’ve followed all the above steps consistently.

5. It’s a fellowship

No, we don’t have a ring. Or even a secret sign. But writers do have each other, and we are, in large part, supportive. Every now and then a sour apple slips in––some egomaniacal writing brat, a sock puppet who tears down his rivals under a false name, or (worst of all) an odious plagiarizer.

But at conferences and local gatherings, online or in person, wherever authors congregate you’ll find fellow travelers willing to give you a tip or some encouragement. It’s good to remember that while we write alone, we are also “social people who can greatly benefit from balancing solitude and community.”

4. Don’t get hooked on the ups

It’s fun to land on a bestseller list, or making it to #1 in an Amazon category, or getting an email from a true fan who loved your book, or finding your bank account unexpectedly and substantially expanded one month. All these are nice, and to be enjoyed for what they are.

Just remember one thing: Don’t let them go to your head. Don’t expect that they will be easily repeated. Don’t let them inflate your ego. And especially don’t let them keep you from continuing to work and grow. The literary landscape is littered with the dry husks of careers that flowered briefly but were not sustained because of hubris, ego, fear, booze, or simple neglect.

Enjoy a victory for a day or two, then concentrate on your current project.

3. Now is the best time to live the writing life

We’re in year number eight of the digital era in publishing. Since the introduction of the Kindle at the end of 2007 more writers are making more money than at any time in history. Some are killing it, many are making a living, scores more are realizing a nice side income, and almost anyone who is serious is making enough to support at least a Starbucks habit.

This was never possible before. Ever since old Gutenberg set movable type, the power to publish belonged to those who owned the presses and dealt with bookstores selling paper copies. Writers were at the mercy of commercial interests. If those interests ever felt your value had diminished, they could end your participation––and maybe your career––by not offering you another contract (or, worse, canceling the current one).

The landscape has changed forever. There are new challenges to face, of course (*cough* discoverability *cough*). But writers have always had challenges. What’s new and life-altering is that they now have options.

2.  It’s a business life, too

A writing life, as opposed to a writing hobby, must include plans based upon sound business principles. I’ve written a whole book about those principles, but suffice to say here that you only grow a business in two ways: First, by finding new customers. Second, by selling more products to your existing customers.

Learn how to do both and keep on doing it, and you’ll be living the writer’s dream.

1. It’s a great way to live, period

A life that nurtures your creative side is a great life, an expanded life. As long as you don’t forget the other things that matter—your loved ones, friendship, community—being a working writer is about the best thing there is to be.

Why? Because you see things deeply. You vibrate with emotion. You are not a mushroom stuck in the bog of existence. You have feeling, will, verve, and even joy if you’ll allow it to happen. As a writer who cares, works, trusts, produces, and keeps on trying you will be living proof of the credo of one of my favorite writers of all time, Jack London:

I would rather be ashes than dust!

I would rather that my spark should burn out

    in a brilliant blaze than it should be stifled by dry-rot.

I would rather be a superb meteor, every atom

    of me in magnificent glow, than a sleepy and permanent planet.

The function of man is to live, not to exist.

I shall not waste my days trying to prolong them.

I shall use my time.

So what about you, writing friends? Anything you’d like to add to the list?

Yo! Muse!

muse (1)

O Muses, O high genius, aid me now!
O memory that engraved the things I saw,
Here shall your worth be manifest to all!
— Dante, The Divine Comedy

By PJ Parrish

If you are like me, you take your inspiration wherever — and whenever — you can get it. Writing is not easy. (Warning: tortured metaphor ahead).

Writing is like sailing a Hobie Cat in the ocean in the middle of a squall. I know because I used to sail Hobies during my first marriage, which is probably why it didn’t last. The marriage, not the Hobie. The day is always sunny when you launch your Hobie from the beach and you’re all aglow with hardy-har-har-endorphins. So it is when you sit down and type CHAPTER ONE.

Then the storm hits and there you are, hanging onto a 16-foot piece of fiberglas and vinyl, hoping lightening doesn’t hit the mast and fry your ass. You are out there alone in the storm, out of sight of land, riding the waves and the troughs, hoping you can make it home. You might even throw up. This is usually around CHAPTER TWENTY for me.

End of metaphor.

I often wonder what keeps writers writing. Tyranny of the contract deadline? Blind faith? The idea that if you don’t you might have to do real physical labor for a living, like paint houses? All of those work for me. But sometimes, the only thing that keeps me going is a visit from my muse.

Now, let’s get one thing clear here. I don’t believe in WAITING for a muse to show up. I get really impatient with writers who claim they can’t write until they feel inspired because frankly, 90 percent of this gig is writing DESPITE the fact your brain is as dry as Waffle House toast. (or as soggy, depending on which Waffle House you frequent. The last one I was in was off the Valdosta Ga. I-95 exit in 1976 and the toast was so dry it stands today as my singular metaphor for stagnant creativity).

But I do believe that sometimes — usually when your brain is preoccupied with other stuff — something creeps into the cortex and quietly hands you a gift. And these little gifts are what get you through.

There are nine muses in mythology, who were supposed to be the origin of all artistic inspiration. They were Calliope, Clio, Erato, Euterpe, Melpomene, Polymnia, Terpsichore, Urania and Thalia. (I always thought it was cool that Dobie Gillis’s unobtainable ideal woman was named Thalia — the muse of comedy). The muses ruled over such things as dance, music, history, even astronomy. No muses for crime writers, unless you count Calliope for epic poetry but I think James Lee Burke has her on permanent retainer.

I don’t have just one muse. I’ve figured out I have a couple who specialize in particular parts of my writing. And they never come around when I am at the computer. Never get a whiff of them when I am actually in writing mode itself. They are like cats. They only come around on their own terms.

SweetSmell_081Pyxurz

First, there’s my dialogue muse. I call him J.J. because he sounds like Burt Lancaster’s gossip columnist J.J. Hunsecker in “The Sweet Smell of Success.” Always chewing at my ear saying oily things like, “I’d hate to take a bite out of you, you’re a cookie full of arsenic.” J.J. comes to visit me only when I am jogging. Never on the threadmill, mind you, only outdoors. J.J. makes my skin crawl, but man, can this guy write dialogue.

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Then there’s my narrative muse. I call him Cat Man because he slips in on silent paws, sings in a fey whisper and only visits me just as morning has broken. He looks like Cat Stevens, but the old hot young version not the later one. Cat Man comes around about dawn, just as I am waking up as if from death itself. See, my husband’s insomnia means we sleep with blackout drapes, a white-noise machine and the A/C turned so cold the bedroom is like a crypt. So when I wake up, it is with a gauzy gray aureole rimming the drapes, icy air swirling around my nose and a soft swoooshing in my ears. And there is Cat Man, spinning a long segment of sensual exposition that salvages my stagnant plot. I have learned to lay there, very still, until he is done with his song, because if I get up and try to write it down, he vanishes. Praise for the singing, praise for the morning, praise of the springing, fresh from the word.

alice flo 2

And then there is my third muse. She’s my favorite. Her name is Flo because her voice sounds like that waitress who worked in Mel’s Diner on the old “Alice” sitcom. You know, like the door of a rusted Gremlin. Flo is my muse of getting real. Her Greek name is Nike (the goddess of victory) and her slogan is “Just Do It.” Because whenever those other two guys fail me, whenever they don’t show up, Flo is there. She is the muse who knows that the only way I am going to get the book finished is through plain old hard work. Like Nike, Flo has wings. They symbolize the fleeting nature of victory. Or, as Flo often tell me, “Honey, if you don’t get off your ass and just write the damn thing, you’re going to lose your contract and you’ll have to paint houses for a living.”

I’d be lost without her. Who — or what? — keeps you going?

The Basics of Endings

By Joe Moore
@JoeMoore_writer

Here at TKZ, we often talk about advanced writing techniques that go well beyond the basics. And because of that, there’s always something here for everyone—wannabes and bestsellers. I have not been writing for very long. My first book was published in 2005. Because of that, I haven’t forgotten what it wdeadend1as like to know little about writing techniques—I had a story or two struggling to get out of my head and that’s all I cared about.

When I consider the many basic tips I wished I’d know back then, I find a strong desire to share what I’ve learned. Not that anything I suggest should be taken for gospel, but some of this stuff actually works.

So many most new writers stumble and fall out of the gate. It’s why so many manuscripts fail to get published or even get considered for publication. And a lack of appreciation for the basics is a huge source of frustration later on when things aren’t clicking. There are no magic beans or silver bullets in dealing with the basics. And despite some urban legends, you won’t be initiated into a secret society of published authors with a special secret handshake. The basics are just that: basic concepts on which to build your story without letting anything block the flow of your creativity.

Today I want to discuss the basics of creating endings.

It’s obvious that a strong ending is as important as a strong beginning. Your reader should never finish your book with a feeling that something was left hanging or unanswered that should have been completed. It doesn’t matter if the ending is expected or unpredictable, it shouldn’t leave the reader with unanswered questions. You don’t want to wind up with a dead ending.

Oftentimes, beginning writers don’t successfully bring all the elements of a story together in a satisfying ending. There’s no real feeling of accomplishment at the end. Your readers have taken part in a journey, and they should feel that they have arrived at a fulfilling destination. This is not to say that every conflict should be resolved. Sometimes an open-ended conflict can cause the reader to ponder a deeper concept, perhaps an internal one. Or a more obvious reason to have an unresolved conflict is to suggest a sequel or series. But something has to occur that will give your readers the feeling of satisfaction that the journey was worth the investment of their valuable time and money.

There are a number of basic methods you can use to make sure your ending is not a dead end. Consider ending with a moment of insight. Your character has gone through an internal metamorphosis that causes her to learn an important life-lesson. Her growth throughout the story leads up to this emotional insight that makes her a better or at least changed individual.

Another technique is to set a series of goals for your main character to work toward and, in the end, are achieved. Naturally, the harder the goals, the more satisfying the ending will be for the character and the reader.

The opposite of this technique is to have the protagonist fail to overcome the main obstacle or goal in the story. The ending may not be a happy one for the character, but he can still experience an insight that is fulfilling for the reader. An example of this would be a character who truly believes that riches bring happiness only to find that true fulfillment comes with the loss of material wealth. In the end, the goals of becoming rich are never met, but he is a better person for it.

You might choose to end your story with irony. This usually occurs when the character sets out to accomplish a goal and expects a certain result only to find in the end the result is exactly the opposite. A con artist tries to pull off a big scam only to be conned and scammed by the victim. There’s an old saying that the easiest sell in the world is to a salesman. Watch The Sting.

How about a surprise ending? There’s probably never been a bigger surprise ending than the movie The Sixth Sense. A kid keeps telling a guy that he can “see dead people”. Well guess what? He sees the guy because the guy is dead. There were audible gasps in the theater at the ending of that one.

As you decide on an ending and begin to write it, think of the summation an attorney makes right before the jury goes into deliberation. The final verdict will be whether the reader loves or hates your book. Or worse, feels nothing. Present a convincing argument, review all your evidence, and walk away knowing you’ve done all you can to get the verdict you want.

——————-

Max is back! Coming this Spring, Maxine Decker returns in THE TOMB from Sholes & Moore. #1 New York Times bestseller Brad Thor calls Sholes & Moore one of his favorite writing teams.

Plot Motivators

By Joe Moore
@JoeMoore_writer

For most novelists, one of the easiest things to come up with is an idea for a story. It seems that intriguing ideas swirl around us like cell phone conversations—we just use our writer’s instinct to pull them out of the air and act upon them.

The next step is to develop characters and stitch together the quilt of a plot that will sustain the story for 100k words. And right up front, we must consider what plot motivation will drive the story and subsequently the characters. Fortunately, there are many to choose from.

So what is a plot motivator? It’s the key ingredient that provides drama to a story as it helps move the plot along. Without it, the story becomes static. And without forward motion, there’s little reason to read on. Here is a list of what I consider the most common plot motivators.

Ambition: Can you say Rocky Balboa.

Vengeance: Usually an all-encompassing obsession for revenge such as in THE MAN IN THE IRON MASK.

The Quest: LORD OF THE RINGS is a great example as is JOURNEY TO THE CENTER OF THE EARTH.

Catastrophe: A series of events that proves disastrous like in THE TOWERING INFERNO.

Rivalry: Often powered by jealousy. Remember CAMELOT?

Love/Hate: Probably the most powerful motivators in any story.

Survival: The alternative is not desirable. Think ALIEN.

The Chase: A key element in numerous thrillers including THE FUGITIVE.

Grief: Usually starts with a death and goes downhill from there.

Persecution: This one has started wars and created new nations.

Rebellion: There’s talk of mutiny among the HMS Bounty crew.

Betrayal: BASIC INSTINCT. Is that boiled rabbit I smell?

There are many other sub-motivators that are strong enough to drive a scene or section or secondary character of a book, but I don’t consider them global motivators. Examples include fear, pleasure, knowledge, lust, sacrifice, thrills, and others.

You can easily find a combination of these in most books especially with a protagonist and antagonist being empowered for totally different reasons. But the global plot motivator is usually the one that kick starts the book and moves it forward.

What plot motivators are you using in your WIP or latest novel? Did I miss any?

Coming To Terms

By Joe Moore
@JoeMoore_writer

When I first started trying to write fiction, about the only thing I knew for sure was that I wanted to tell a story. I had no idea what the basic rules for writing were, so I broke them all. I also came across many words and terms related to writing that remained undefined for a long time. As time passed, I started honing the craft and the terminology that goes with it. I’m still learning the craft today, but once a term is defined, it rarely changes. To help those that are just getting their feet wet in this wacky business of making stuff up in a dark room staring at a monitor and talking to imaginary people, here are a few terms that I wish someone would have defined for me back in the day. Hope there’s one here that you’ve wondered about but never knew for sure. Or maybe two or three. So let’s come to terms with writing terms.

Concept: A vague notion such as: A world ruled by apes.

High Concept: Usually verges on the outrageous or bigger-than-life “world” story such as: A world ruled by apes where humans are the subspecies.

Idea: A story description that sounds more like a short synopsis.

Premise: Similar to an idea, the premise is a one- or two-sentence reply to the question: “What is your story about?”

Genre: Categories of fiction (suspense, science fiction, horror, romance, etc.) that help create inherent expectations for the reader. Each genre will predetermine your basic story structure.

Mystery: Usually begins with an event and spends the rest of the story finding who caused it.

Thriller: Usually begins with the threat of an event and spends the rest of the story trying to stop it.

Plot: A series of events that determine the beginning, middle and end of a story.

Subplot(s): A secondary series of events that contribute to the main plot and characters.

Commercial Fiction: Plots that generally deal with externally driven characters and conflicts.

Literary Fiction: Plots that generally deal with internally driven characters and conflicts.

Plot Driven: A story that relies heavily on a series of events to push the characters forward.

Character Driven: A story that relies heavily on the characters to push the plot forward.

Story Question: A global question posed early in the story that intrigues the reader enough to keep reading. The story question signals to the reader when the story will end.

Theme: What the story says about the human condition.

Moral: A life lesson taught or insinuated at the conclusion of a story.

Suspense: Creates a desire in the reader for something to happen, delays the satisfaction of that desire, then delivers what the reader wants in an anticipated yet unexpected manner. Suspense is used to keep the reader wanting to read more.

Conflict: Conflict is the basic difference of goals between the protagonist and antagonist.

Foreshadow: The delivery of small hints about what’s going to happen later in the novel, and is used to heighten suspense.

Telegraphing: Revealing too much too soon. Telegraphing can diminish or destroy suspense.

Query Letter: A one- or two-page business letter to an agent or editor that serves as an introduction and selling tool for the writer and story.

Elevator Pitch: Similar to the premise, the elevator pitch is a short summary of the story that is meant to attract the attention of an agent or editor.

Copy Editor: An editor who addresses such story elements as word choice, plot points, paragraph flow, clichés and style issues. The copy editor will also point out a need for clarification and possible plot mistakes.

Line Editor: An editor who deals with the rules of grammar and punctuation along with addressing such issues as passive voice and formatting.

Acquisition Editor: an editor who reviews submitted manuscripts for possible purchase and publications. The acquisition editor also deals with global issues that might need addressing before the manuscript is accepted.

This is by no means a complete list of writing terminology. Additional lists can be compiled dealing with terms about publishing contracts, marketing, and so many other topics. So, Kill-Zoners, is there a term and definition you would like to contribute to today’s discussion? Perhaps a term you would like defined. Now’s your chance to come to terms.

Finding Your Voice part II

by Joe Moore
@JoeMoore_writer

On Monday, Clare posted a great blog on Finding Your Voice. She pointed out that it’s critical for a writer to have a distinctive voice that fits the genre and helps pull the reader into the story. Along with her post, Clare got a number of excellent comments. Check them out when you get through with my post.

Today I want to add some additional thoughts on developing writer’s voice by comparing it to performing music.

If I asked a musician to play a melody on a trumpet, then asked another to play the same melody on a cello, chances are you could tell the difference between the two even though they played the same notes. Not only doesmusic one instrument sound different from the other, but individually, they can convey a variety of emotions based upon the style and technique of the musicians. Both can play the same melody, and when combined with the timbre of the instruments and their respective artists’ style, they can also invoke feelings and emotion.

In a similar manner, when it comes to defining the writer’s voice, it can be the combination of the author’s attitude, personality and character; the writer’s style that conveys the story. It’s called the writer’s voice. Voice is the persona of the story as interpreted by the reader.

So how do you find your writer’s voice and keep it going throughout your manuscript? Here are some tips.

First, start by writing to connect with your readers, not to impress them. Your voice is the direct connection into your reader’s head. Some might argue that the words are the connection. But I believe that the words are like the notes on the sheet music that a musician reads as he or she plays that trumpet or cello. Those notes printed on the musical staff have no value until they are “voiced” by the musician.

Likewise, those written words on the printed page of a book have no value until they are interpreted by the reader. With the musical example, the styles and techniques of the musicians are the connection to the listener. With the novel, the writer’s voice is the connection into the reader’s imagination. The pictures formed in the mind of the reader are strongest when the writer’s voice is solid, unique and original.

The best way to develop your writer’s voice is to simply let the words flow without restrictions—let them speak from your heart. Feel the emotions that your character or (first-person) narrator feels.

Equally important, avoid comparing yourself to other writers. Doing so can be restrictive or downright destructive to your voice. You are who you are, not someone else. Write from your heart while not trying to copy your favorite author. The writer’s voice you need to create is yours alone. There’s nothing wrong with being inspired by other writers, but convert that inspiration into your own style, your own voice.

It’s also dangerous to compare yourself to other writers or become jealous of their style or accomplishments. Doing so always leads to frustration and a product that is not totally yours. If you’ve tried to inject someone else’s voice into your words, the lack of honesty will always come through to the reader.

Finally, as you work on your manuscript, try to visualize a specific reader and write directly to that person. Remember that you’re trying to communicate, to make a single connection with a single reader.

Just like a musician playing the notes on the sheet music, finding your writer’s voice is the process of communicating with your reader the emotions and feelings you feel through your characters. You can’t learn voice, but through writing, more writing and even more writing, you can develop a distinctive, unique writer’s voice.

If it comes easy, it’s probably a cliché

By Joe Moore
@JoeMoore_writer

It was a dark and stormy night.

If you were the first writer to have used that as an opening line, then it was brilliant. What a vivid way to create an immediate setting and mood. Congratulations on a fresh, original beginning. For everyone else, that line is a cliché. A language cliché to be exact. In addition to language clichés, there are character and plotting clichés. We all know not to use them, but sometimes they slip through when we’re not looking. So how do we avoid clichés like the plague and fix them in the blink of an eye?

First, let’s define the three types. As mentioned, language clichés are bits of speech that have been used so often they lose their original luster or charm. You’d have to be blind as a bat to not understand my crystal clear definition. It should hit you like a ton of bricks.

Character clichés are those we’ve seen too many times such as the prostitute with a heart of gold (includes a language cliché) or the disgraced, wrongly accused cop who winds up catching the killer.

Plotting clichés are well-worn storylines such as the farmer boy who turns out to be a king or the self-taught musician who eventually performs with the philharmonic. Two common plotting cliché examples that I’ve seen dozens of times are books and movies based on the “Bad News Bears” and “Death Wish” themes. The Bad News Bears theme usually deals with a group of outcasts or “losers” who reach the lowest point in their collective lives only to be pulled together by a strong, charismatic leader and wind up coming out winners. This theme does not have to deal with sports. Watch the movie THE HOUSE BUNNY as a good example.

The Death Wish theme is usually the story of a common “every man” who experiences a tragic event in his or her life. Seeking justice but not getting help from the police or government (or any authority group), he/she steps out of a normal existence, takes matters into his/her own hands and finds justice and revenge by becoming judge, jury and executioner. THE BRAVE ONE is a great example of the Death Wish theme. It’s only through unique characters or settings that these clichéd themes keep working. Try to avoid them at all costs.

Language clichés are fairly easy to spot and fix like the one in the previous sentence. They often appear in your first or second draft when you’re writing fast in order to get the story onto the page, and you don’t want to stop your momentum to think of an original description of a character or setting. There’s nothing wrong with that because you have every intention of going back and cleaning them up.

My first tip is to do your cliché hunting with a printed copy of your work, not on the computer screen. As you read along, use a color highlighter and mark everything that’s a cliché or even questionable. Then go back to the computer and take the time to consider each one and how you can improve them. In some cases, just substituting the real meaning in place of the cliché is enough. For instance, he’s as crazy as a loon could become he’s insane. Isn’t that what you really meant? How about, that kind of book is not my cup of tea could become I don’t enjoy that kind of book. Again, that’s the meaning you intended, so simply stating it could fix the problem better than relying on a cliché. Taken out of context, these might sound boring, but chances are that simplifying the meaning won’t stop the reader like a worn out phrase might. One caution though: it’s important to maintain and be true to your “voice” when using this simplifying technique.

One place where you can sometimes get away with clichés is in dialog. But that doesn’t mean you should. If a character uses a cliché, make sure it’s part of his or her “character” and not just an excuse for lazy writing.

Character clichés are a little harder to fix, but the sooner you do, the better off you’ll be, and the more original your story becomes. Here’s an example: the disgraced cop is an anti-hero. He’s got deep dark issues but we still pull for him because he’s fighting for what’s right. Maybe he’s an alcoholic because he can’t get over the murder of his family. Try removing one of the main elements that drive the character; the disgraced career, the alcohol addiction or the dead family. Does his character change in your mind? Does he become more interesting? Can you still tell his story? If taking away or substituting an element suddenly creates a fresher character, you’ve probably avoided a character cliché. Another tip: If your character’s action shows a serious lack of common sense, treat it as a cliché. You should always be considering what you would do in the same situation as your character. Would you react the same as what you just made your character do? If not, it’s probably a cliché.

Plot clichés need to be fixed from the start. The further you are into the story, the more work it takes to backtrack and change major elements. So before you begin, try this. Write out a short description of your story. Approach it as if you were writing the story blurb to go on the back cover of your book. Once you’re done, ask yourself if sounds familiar. Let someone else read it and ask the same question. If you can remember the same situation occurring in numerous movies, TV shows or books, it’s probably a cliché.

There’s nothing wrong with a cliché as long as you’re the first person to use it. After that, it loses its luster fast. Not only that, it’s a sign of lazy writing. As a good friend of mine once said, a cliché is the sign of a mind at rest.

How do you perform a “seek and destroy” on clichés? And how do you feel when you come across one in a book. If the story is really great, do you overlook clichés or do they cause you to think less of the writer?

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Three Stages of Writing

Nancy J. Cohen

In my view, story writing has three essential stages: Discovery, Writing, and Revision.

idea

Discovery is the process by which you discover your story. Bits and pieces of character and plot swirl around in your subconscious before you put words to paper. Consider it creative energy at play rather than feeling guilty that you’re not being productive. This can be the break you need before starting the next novel. It’s time well spent to refill your creative pool and to gather ideas.

Doing a collage, watching movies, listening to music, working on a hobby, walking outdoors, or reading for pleasure are some of the ways you can stimulate your creativity. Cut out photos from magazines of celebrities who look like your characters and fill out your character development charts. Search for relevant articles to your storyline and sift through them. Thus begins your research. Often this prep time can take weeks or even a month or two. If you’re a seasoned writer, you’ll know how long you need. Be sure to factor this in when you determine your target goal of completion for your project.

When these ideas coalesce in your head and your characters begin to talk to you, you’re ready to start writing. This is when I sit down and write an entire synopsis. The synopsis acts as my writing guideline, so I always know where I’m going even if I don’t quite know how to get there. This still allows for the element of surprise. The plot may change as the story develops.

editing

At this stage, set yourself a minimum daily quota. I have to write at least 5 pages a day or 25 pages a week. Beginning a book is the hardest task. It might take until the first third of the book for you to get to know your characters. Give yourself permission to write crap during this heated storytelling phase. Once the book is written, you can fix it. Just get those words down on paper and move forward until the draft is done.

When you finish the first round of storytelling, it’s a good idea to put your book aside so as to gain some distance from it. You’ll be better prepared for revisions with a fresh viewpoint. Use the time to plan your promo campaign, to jot down blog topic ideas, or to write reader discussion questions. When you find yourself eager to tackle the story again, move on to the next phase.

editing

Now come the heavy revisions. This can get intense, because you need to keep a sense of the whole story in your head. You can’t stop, or you’ll lose your train of thought.  But you also shouldn’t rush this process if you want to produce what editors call a “clean” copy.

When you set deadlines, be sure to allow a month or so for revisions, because you’ll need to do several read-throughs. My first round of revisions focuses on line editing. Then I’ll read through for smoothness and consistency. The final reading is to catch any remaining errors, typos, or repetitions. You can run your material through one of the online editors like Smart-Edit software or Pro Writing Aid.

I guarantee you’ll always find things to correct, but at some point you’ll be too close to the material to see straight or too sick of the project to work on it any more. Then the book is ready to submit. But don’t worry, likely you’ll have a chance to fix things again when you hear from your editor.

Send it off, clean up your desk, file away your mounds of papers. By now you’re thinking about the next book and are getting ready to start the process anew. Force yourself away from the office and take some time off. You’ll return with fresh ideas and renewed energy.

Now I have to quit procrastinating and get back to the writing stage. After being away for a week, it’s hard to get back in the groove.

Book Production

Nancy J. Cohen

What happens after you sell a book to a publishing house? Despite what you may think if you’re a new author, your work is far from finished. In case you haven’t had experience yet with this stage in the writing process or if you are an interested reader, let me describe it for you.

First you’ll hear back from the editor with line edits. Usually we get these as Track Changes in Microsoft Word. The editor will write comments in the margins relevant to the story and will delete/add sentences in the body of the work. You may or may not have a deadline for returning revisions, with your corrections also done in Track Changes.

editing

Assuming your editor accepts this version, next you’ll receive the copy edits. If you’re unsure about the difference between line or story edits and copyediting, see my article here: http://bit.ly/18zyJbj. You make corrections again and send them back. Often I’ll find problems like sentences that should be bumped ahead to the next paragraph, missing punctuation or dialogue attributed to the wrong character. These are formatting errors.

copy edit

Next come the page proofs or galleys. This is your last chance to make changes and to proofread your work. Again, you’ll have a deadline, often a week or two, in which to respond.

Sometime along the way, you may be lucky enough to receive an advance peek at the front cover design. Recently I got the one for my next mystery, and I immediately sent back two corrections and some color preferences. I’m lucky my publisher is so accommodating.

You may also get a glimpse at the inside cover flap (for a hardcover) and back cover copy. Once I felt the wording was too revealing about the suspects and requested changes. It’s nice when you have a chance to give your approval.

Naturally, if you are self-publishing, you have to hire people to do all these tasks. But you’ll still have the proofreading and corrections regardless of which route you take.

At the moment, I am working on four books. Three are already written. On Book 1, I’m waiting for page proofs and final cover design. This one already has a scheduled publication date. On Book 2, I am hoping for an offer followed by line edits. These will take me a while since the story is a long one. On Book 3, I’m working with an editor toward self-publishing my first original title.

As for book 4, I’m only at the synopsis and research stage, but I need to start writing it soon to finish by my  editor’s requested date. Add in various trips and holidays within the next few months, and I’ll be lucky to have time to breathe. This requires prioritizing. The books that come in with edits or page proofs from my publishing houses will be first on the list.

So you see, until a book is actually on the virtual (or real) bookshelves, your work isn’t finished. When the book finally is  for sale, then you’ll be jumping on the marketing bandwagon. And that starts a whole new ride.

How many of you have several works in production at the same time?