Marketing

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Nobody ever told me when I got into this writing business that I’d have to peel off time for social media. Honestly, back in 2011, I barely knew what that was.

Buy my book.

I recall one conversation with the guys I work with not long before my first novel came out. I made one of those declarations that came back to bite me. “I’ll never have one of those MyFace pages. I don’t intend to waste my time on it. And I don’t understand this tweeting thing. It makes no sense.”

Lesson learned. Never say never.

Social media still doesn’t make sense in many ways. It’s a time-suck that takes that wastes hours, and pulls us away from real life and what we should be doing. Like writing.

Buy my book.

But when I got my first contract, there was a paragraph insisting on a social media presence. So I got myself a Facebook personal page (I soon learned that My Space and Face  book were two different things) and an author page, and a Twitter profile.

I knew nothing about those platforms, and didn’t want to do it in the first place. (Buy my book) I’m still not sure what to do with social media, but I’m working on it. Years ago John Gilstrap and I attended a panel on using Twitter at some conference and picked up a few things. We downloaded an app and soon had about 20,000 “followers” each.

I’ve since learned about half were bots (which I still don’t understand), and suddenly found myself following people I didn’t know or care about.

The problem is that I’m an old guy playing with new technology. Young people are natives in this world of electronic relationships and I’m an immigrant lost in a mysterious world I don’t understand. It’s a wonder I haven’t triggered some nuclear device and melted down the entire internet, if not the world.

I wrote a book. Buy it.

Then one day I noticed that when I posted on Facebook with an accompanying photo, more people were interested. Hummm…so I made it a point to include some kind of image or art. That gained a few more followers, but nothing to write home about.

I still needed interaction. I talked to a few successful authors with substantial herds of “fans” hanging on their every posted idea and asked what they did to interest people.

Most shrugged. “I don’t know. I was interviewed on this blog and people started finding my page.”

“I post pictures of my dog (puppies, kittens, cat, fish, squirrel, monkey) and people got interested.”

“I tell people I wrote a book and to buy it, but I’m not getting far with it.”

“A writer friend suggested on their page that people should take a look at my page.”

“Beats me. Stephen King mentioned one of my books and now I have about a bazillion followers. You think that’s a coincidence?”

All this is as mind numbing as the first suggestion I ever heard from an editor on a panel at my first writers conference in 2011. “We’re through with vampires and the living dead. Those books as passe. Don’t send us anything else like that.”

I’m not sure any of us know what works in this writing world, only what works for us. It’s the same in utilizing social media.

In my case, it was my youngest daughter who helped me gain Facebook followers. I told her one day in the truck that the Bride nearly had a rigor when she saw a snake in the back yard, and young Meg frowned. “What does that mean?”

I had to explain that old-timey saying. “It’s a running fit.”

“What’s that?”

We disappeared down a rabbit hole, and I had to explain how the “old folks” talked when I was growing up. The old folks who were then younger than my current age.

I talked while my then-thirteen year old daughter pretended not to listen. “For example, when we say someone let the gate down, it means that traffic is heavy and it’s hard to get on the road. That comes from the old days when let the gate down on a pasture or a corral, and the cows ran out. It referred to those old floppy wire gates we had to drag out of the way and lay on the ground.”

She looked out the truck’s window as if I was driving Miss Daisy. Used to such adolescent behavior from my years as a teacher and dad, I continued to inform and annoy. “Or if someone had a “falling out,” it was a disagreement that usually resulted in the silent treatment at the worst, or little or no communication for a long period of time.

“Then there are words few people use these days. Like ‘hob’ which is a flat metal circle on top of an old wood burning stove. It’s where people would put the pans to cook and eventually became burners on gas and electric stoves. Then there’s the word ‘tote’ to carry something, or ‘dykes’ for wire cutters…”

She finally looked at me from the corners of her eyes to see if I was telling the truth, then went back to her examination of the passing landscape, or maybe silently asking the Lord why she was saddled with a daddy who droned on and on about nothing.

“Or ‘sashay’ or ‘mosey’ or phrases, like ‘well, dog my cats’ or ‘tuckered out.’”

“You’re still talking, aren’t you. And you’re breathing my air to do it.”

“Just explaining what I grew up with.”

“Why don’t you put those on your Facebook pages? I bet older people might be interested. It’s better than talking about your books all the time and asking people to buy them.”

With that backhanded slap and suggestion, I started posting Old Timey Words and Old Timey Phrases, which are likely the most popular posts I make.

As I said, I am no expert at this, but I can tell you one thing, if authors using any social platform post nothing but reviews and information about their books…

…Buy my books! Buy my book! I have a new book coming out. It’s a doozy. Buy my book! Here’s a link where you can buy my book…

…they’ll drive followers away in droves. Folks today want to be entertained (hence the photos that accompany my posts), and require fairly short posts so they can read them quickly and move on to the next and the next and the next.

Followers love to hear about your writing life, what you’re doing, or how you’re doing it. They seek advice on how to get published, but don’t want pages of info. Think sound bites. But they don’t want you to post every day about buying your books.

I also get a lot of comments on photos and discussions about my grand-critters. Followers love it when I share my oldest daughters’ life with her seven and nine-year-olds in Conversations on the Couch.

Daugther, addressing seven-year-old Parker: Did I hear you say you want to go to Ohio? Why?

Parker: Reasons

Or Conversations in the Car.

Daughter: What was Captain Hook’s name before Hook?

Nine-year-old Riley: Captain Hand.

Readers want to know about how you write, what makes you tick, your favorite movie/book/television program/author/actor or Life its ownself. You can mention your writing space, what you’re working on, what you’re reading, and on occasion, announce the release of your upcoming book, or reviews, or blurbs for said novel. Fans like to see covers, and read flap copy.

I heard a speaker estimate posts about life vs. books at 20 to 1. Personally, I think over 90% of my posts are things other than selling books.

Being on social platforms is like making soup. Throw in all the ingredients that personalize your own delicious creation, but don’t add too much of any one spice or ingredient. And don’t tell folks about it every time you boil up a pot (buy my book), because they’ll soon tire of it and drift on to other pages and platforms.

Post away!

 

Reader Friday – Side Hustles for Writers

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Marketing Strategy or Writing Distraction

The number of new books published each year has been estimated to be about 4 million (estimate for 2022). In 2010 Google Books calculated that the total number of published books in the world, since the invention of the Gutenberg press, was 129,864,880 books. And that didn’t include self-published books. So, based on the number of new books in 2022, we could safely add another 40 million to our 129,864,880 number.

That’s a lot of books. We’re metaphorically swimming in an ocean of books and authors, and it’s hard to get noticed. So, what do we do to be noticed? How do we keep from drowning in the ocean of obscurity?

The parallel data to the numbers above have to do with the percentage of writers who can support themselves with their writing.

The Guardian estimated that just over 77% of self-published writers make $1000 or less a year.

Another survey revealed that 54% of “traditionally-published” authors (and nearly 80% of self-published authors) earn less than $1,000 a year.

Bottom line – a small minority of us will be able to earn a living publishing books, and will therefore require a partner who is working, retirement funds to survive, or a second job for living expenses.

So, let’s discuss a side hustle for writers – “work performed for income supplementary to one’s primary job.” (Merriam and Webster) And let’s look at ways to address both problems – the need for money, and the need to be discovered.

 What are some of the best jobs for writers to get noticed? What side hustle could complement our marketing efforts? And what hobbies and interests could we turn into a profitable part of our writing-business model for marketing and supplemental income?

I recently resurrected a hobby – pen making – as a way to rev up my marketing and supplement income. Over the years I have collected a selection of lumber that is historical – white oak that was growing in 1776, black walnut that dates back to 1815, and white pine that had originally been used in 1870 for the construction of our local county courthouse. I use that lumber to hand craft “legacy pens” as part of my Legacy Words and Wood business model. I get a much better response to newsletter sign-up requests when readers learn that there will be a drawing for one of the pens. The model also allows for customers to provide their own “legacy wood” for a custom-made legacy pen. You can see my pens at – https://stevehooleywriter.com/legacy-pens/ – Enough advertising.

Time for Questions and Discussion:

  • What interests/hobbies do you actively engage in that could be called upon to benefit your marketing? Tell us about it.
  • What hobbies have you been interested in but not yet had time to pursue? Could they be used as a side hustle? Explain.
  • What other ideas for a side hustle can you think of? Help with suggestions for those who haven’t explored this idea.

How To Get Away With Murder

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Are you planning on murdering someone, but your only stop is the fear of getting caught? Or are you plotting a thriller where your serial-slayer stays steps ahead of that dogged detective who’s also top-tier in her trade? Maybe both? Well, I’ll give you a cake and let you eat it, too… if you’ll follow me on how homicide cops investigate murders.

Think about it. There are only four ways you can get caught. Or get away with it. All seasoned sleuths intrinsically know this, and they build their case on these four simple pillars. Let’s take a look at them.

What Not To Do

1. Don’t Leave Evidence Behind That Can Identify You To The Scene

Such as fingerprints, footwear or tire impressions, DNA profiles, ballistic imprints, gunshot residue, toolmarks, bitemarks, handwritten or printed documents, hair, fiber, chemical signatures, organic compounds, cigarette butts, spit chewing gum, toothpicks, a bloody glove that doesn’t fit, or your wallet with ID (seriously, that’s happened).

2. Don’t Take Anything With You That Can Be Linked

Including all of the above, as well as the victim’s DNA, her car, jewelry, money, bank cards, any cell phone and computer records, that repeated modus operandi of your serial kills, no cut-hair trophies, no underwear souvenirs, and especially don’t keep that dripping blade, the coiled rope, or some smoking gun.

3. Don’t Let Anyone See You

No accomplices, no witnesses, and no video surveillance. Camera-catching is a huge police tool these days. Your face is captured many times daily – on the street, at service stations, banks, government buildings, private driveways, and the liquor store.

4. Never Confess

Never, ever, tell anyone. That includes your best drinking buddy, your future ex-lover, the police interrogator, or the undercover agent.

So, if you don’t do any of these four things, you can’t possibly get caught.

Now… What To Do

Humans are generally messy and hard creatures to kill—even harder to get rid of—so murder victims tend to leave a pool of evidence. Therefore, it’s best not to let it look like a murder.

Writers have come up with some fascinating and creative ways to hide the cause of death. Problem is—most don’t work. Here are two sure-fire ways to do the deed and leave little left.

1. Cause an Arterial Gas Embolism (AGE)

This one’s pretty easy, terribly deadly, and really difficult to call foul. An AGE is a bubble in the blood stream, much like a vapor lock in an engine’s fuel system. People die when their central nervous system gets unplugged, and a quick, hard lapse in the carotid artery on the right side of the neck can send an AGE into their cerebral circulation. The brain stops, the heart quits, and they drop dead.

Strangulation is an inefficient way to create an AGE and it leaves huge tell-tale marks. You’re far better off giving a fast blast of compressed air to the carotid… maybe from something like that thing you clean your keyboard with… just sayin’.

2. Good Ole Poison

Ah, the weapon of women. Man, have there been a lot of poisonings over the centuries and there’s been some pretty, bloody, diabolical stories on how they’re done. Problem again. Today there’s all that cool science. The usual suspects of potassium cyanide, arsenic, strychnine, and atropine still work well, but they’ll jump out like a snake-in-the-box during a routine tox screen.

You need something that’s lethal, yet a witch to detect. I know of two brews—one is a neurotoxin made from fermented plant alkaloid, and the other is a simple mix of fungi & citrus. This stuff will kill you dead and leave no trace, but I think it’s quite irresponsible to post these formulas on the net.

So there, I’ll leave it with you to get away with murder. But if you have some crafty novel plot that needs help, I’m dying to hear your words.

Oh, and watch out for what’s in that cake that you’re eating.

____   ____  ____

Kill Zoners: I confess. This is a regurgitated piece I wrote years ago, and I’ve used it in many talks I’ve given. I’m just in a current time crunch and wasn’t able to come up with something original for today’s post. But, I’m around for comments, and I have a question for you. What’s the most creative murder MO (Modus Operandi) you’ve ever heard of? Mine was a guy getting his head smashed in with a bag of frozen pork chops.

Note: Garry Rodgers is a retired homicide detective with a second career as a coroner. Check out his website at Dyingwords.net.

Becoming a Writer by Mistake, or How I Traded Needlepoint for Writing

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Becoming a Writer by Mistake, or How I Traded Needlepoint for Writing.
Terry Odell

**Note: We’re having new windows installed and they’ll be doing my office today, which means moving my desk and disconnecting electronics, and I’m not sure when I’ll have connectivity to respond to comments.

At reader-focused conferences, such as Left Coast Crime, most panelists are asked the question, “How/When did you start writing?” regardless of the panel topic. Readers are interested in learning more about the person behind the book. I listen as everyone else spouts off their histories of wanting to write since before they could talk, or how they wrote their first manuscript in crayon. Then my turn rolls around, and here’s my answer.

I was a card-carrying AARP member before I considered writing anything. How did I get started? The short answer: I ran out of room on my walls for needlepoint and had to find another creative outlet. But the real answer is, “By mistake.”

I never had any dreams of being a writer. Creative writing classes weren’t my forte. I knew all the rules of grammar, got A’s in English, but I was a reader. I devoured books. I read anything, from comic books to cereal boxes. My parents tell everyone that we moved when I was 12 because I finished the library. I made up stories, but they were in my head. I never thought about writing one down. They were usually daydreams, or continuations of books I’d read, or stories about characters on television. The closest I came to writing was two pages of a story I’d had running around in my head—something featuring MacGyver. But the actual typing was a total drag. Punctuation mattered. You had to start sentences with capital letters. There were quotation marks to deal with. All that use of the ‘shift’ key was a total drag.

Years later, my son was visiting. He, as all men are wont to do, was “watching” television by flipping the remote. He stopped on a show. “This one’s cool,” he said. “It’s all about these guys who can’t die unless you cut off their heads.”

My son went back home. Being a good mother, I decided to watch the show so we’d have something “cool” to talk about. I found “Highlander” in the listings, set the recorder, and watched an episode. Okay, I’m not proud. Watching Adrian Paul was no hardship. But the show also raised questions about what these Immortals could and couldn’t do, and I got curious. There were no Yahoo groups then, or even Google (I think, anyway). There were CompuServe forums. I found one about Highlander and discovered the world of fan fiction. It seemed right up my alley. I discovered one author whose voice resonated with me. (Of course, back then I had no clue it was her “voice.”)

We hooked up via email, she connected me with some of her friends, and I did some beta reading for them. Just because I wasn’t a writer didn’t mean I wasn’t a good reader, and I definitely used all my English skills to hone their stories.

Then, one day, hubby was out of town, and I decided to see what would happen if I tried to write a story. The beauty of fan fiction is that your world and your characters are all there. You can work on the skills of the craft in small increments. I cranked out my little story—actually, sweated it out, because it still didn’t come easy, what with getting all those quotation marks in the right place—and bravely sent it to the writer I’d befriended.

I’m sure she got a good laugh, but she came back with advice and comments. What the heck was POV?

I accepted the challenge. After all, I did get all those A’s in English, and surely I could learn how to put a story on paper instead of sucking up what others wrote. She had immeasurable patience, and when I finally had her approval that it was done, she insisted I post it to one of the Highland fan fiction forums. I got positive feedback, and like any good puppy, kept trying to please. (Had I known then how low the bar was for positive feedback, I might not have kept going, but since I didn’t, I did.)

Eventually, I found another writing group at a site called iVillage, and thought I’d try writing some original fiction, just to see if I could. I recall an exercise, where we were supposed to write a “hook” in under 200 words. I sent mine in, and got lots of “Wow, what happens next?” comments. How did I know? So, I kept writing. 143,000 words later, the first draft of Finding Sarah was finished, and I’d hooked up with a local, in person, critique group who drove me to consider the “get it published” side of the writing craft. And one of my Highlander fan fiction short stories eventually provided a starting point for the next book I wrote, What’s in a Name? There’s a lot of Duncan MacLeod in Blake Windsor.

And somewhere along the line, I was talking with my son. I asked him what he thought of the writers killing off Tessa. He said, “What?” I said, “You know. Highlander. Tessa. Duncan’s girlfriend. They killed her character.”

His reply. “Oh, I never actually watched the show. I just thought it was a cool concept.”

And that’s how I became a writer by mistake. I don’t think I’ll go back to needlepoint.

Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Subtext – Guest Post by Karen Albright Lin

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By Debbie Burke

@burke_writer

 

Karen Albright Lin

Back in the 1990s, author/editor Karen Lin and I met at the Rocky Mountain Fiction Writers Conference. We hit it off immediately and have remained good friends even though we rarely see each other except via Zoom.

Karen is the author of American Moon, a moving saga about the immigration of her Chinese in-laws, and MuShu Mac & Cheese, a humorous mash-up of Julia Child and My Big Fat Chinese Wedding.

She also teaches writing online, at conferences, and even on cruise ships–a tough gig but somebody’s gotta do it!

The following is an excerpt from a two-week class on Subtext that Karen will teach beginning April 10th through Scribophile. Membership to the huge online critique group is free.

Subtext is an advanced technique that adds depth and resonance to writing. I invited Karen to share her excellent tips with TKZ.

Welcome, Karen!

~~~

Subtext in Dialogue /Body Language — Gestures/Posture/Mannerisms/Actions/Facial Expressions

Photo credit: Pexels

 Simply stated:

If dialogue is about what the dialogue is about, you’re in trouble.

People don’t always say what they mean outright. In fact sometimes the words are in direct opposition to body language. Body language includes gestures, facial expressions, posture, mannerisms, and actions that communicate without words.

Subtext can come in the form of understatement, sarcasm, or a witty punchline, a result, often, of backloading your sentence. That means putting the most powerful word at the end of the sentence, or sentence at the end of a paragraph, or paragraph at the end of a chapter. Backloading is powerful for narrative also. It makes your words lean forward into the next thing. It teases and says to the reader, “Come along with me on this adventure.”

I mentioned punchlines; I should also warn you about them. If they aren’t really great and cleverly pulled off, they can fall flat.

Comedy is all about subtext turned inside out. A joke says what we’re all thinking. Comedic details are the key. Outlandish adjectives and sarcastic barbs right in the middle of a monologue are fun examples.

Dialogue can mask the character’s desires and necessities, but it still leaves clues about what is really meant behind the words. Sarcasm, Freudian slips, unexpected words, and irony are all techniques that can be used to hint at the truth.

Let’s look at an example of emotionally charged dialogue in the movie Carol, Cate Blanchett’s character doesn’t come right out and ask if Therese finds her pretty.

Carol asks, “Were those pictures of me you were taking at the tree lot?” (Subtext: “You find me beautiful?”)

Therese replies, “Sorry, I should have asked.” (Subtext: “Is it OK for me to be attracted to you?”)

Carol says, “Don’t apologize,” (Subtext: “You don’t need to ask for permission to be attracted to me, even though I’m a woman”)

On the surface it is a conversation about photos. It is actually about their sexual desire for each other. The secondary message doesn’t tell it directly.

Use vernacular to tell us about a person. Is he educated? Irish? a braggart?

The most common flaw I see in dialogue is when the characters speak in robotic information-load rather than how real people talk. It suggests the reader wouldn’t get it otherwise. Trust your reader. The challenge is to NOT write “on-the-nose” dialogue, while still revealing important information to the audience. Resist spelling everything out in an expository way. You encourage the readers to come to you BECAUSE you are giving them credit.

For the perfect lesson on subtext in dialogue watch Annie Hall, written by Woody Allen. As Annie and Alvie talk, the subtext in their discussion is written on the screen with subtitles. Their verbal discussion is about photography. In the subtext she’s wondering if she’s smart enough for him. He’s wondering if he’s too shallow. She wonders if he’s a shmuck like other men. He wonders what she looks like naked.

Woody Allen teaches us that characters can talk about anything as long as the true message comes across, as long as the scene accomplishes its purpose. First understand the intention of the scene, then write the dialogue with rich subtext to fulfill that need.

In a real conversation and excellent dialogue (with no subtitles for comic effect) ideas are not spelled out directly, every thought, every feeling stated. Good dialogue reveals without doing that.

Does a person’s private life and public life look the same? Will they say the opposite of what they mean to disguise who they are?

Dialogue was never intended to replicate real speech. It represents attitudes and what the character wants, an outpouring of secrets the character wishes not to disclose.

If you want to study good dialogue, study successful plays. Imagine a middle-aged couple arguing over whether to outfit their new bedroom with two single beds or their old double bed. On the surface the fight is over beds. But in subtext, they reveal their whole marriage, facing what has happened to their lives and love over so many years.

Here are two bits of dialogue. This conversation is between two wealthy friends, one unsure about his future. Which version draws you in as a reader? Which one spells out too much, unsubtly, doing all the work for the reader?

Jack lined up another shot as Kyle looked on. “Dad wants me to take over his backup generator company.”

Vincent smirked as Jack’s ball spun down into the billiards pocket. “So? What’s the problem?”

“Everything! I know he wants to keep it all in the family but I just graduated from CU with honors. I want to make my way in the world on my own.”

Now read this version:

 Vincent looked on as Jack pummeled a ball into the pocket. ”Something bothering you, man?”

“Four years gone.” Jack frowned. “And for what? Okay, it was fun, but…”

“At least Daddy’ll give you a nice office.”

The reader must infer information in the second version. In the first version the writer outright states it upfront in an on-the-nose way. It can be a tough skill to master. When reading a good quality novel, notice how a character is revealed through dialogue and how short and sharp most conversations are.

As suggested by our parents and kindergarten teachers, often actions speak louder than words. Experiment with this. Don’t state your point.

In Charles Dickens’s A Tale of Two Cities a character volunteers to be beheaded. That is how he says “I love you.” Much more powerful, right?

Some things go without saying. They are inferred rather than spoken. Don’t discount the powerful sound of silence.

Body Language

Photo credit: Pexels

That brings us to the subject of body language. Just as in real life, one can say a lot through their gestures, posture, actions, facial expressions, and mannerisms. Think of it as coded language.

These are also fun ways to create dynamic dialogue tags. You could use a plain simple tag:

“You don’t really care about my headache,” she said.

Or you could try:

“You don’t really care about my headache.” She turned, tempted to throw a few pieces of fine china at him.

In Terminator Arnold Schwarzenegger doesn’t say, “Watch your back. I’m still a threat to you.” Instead he says, “I’ll be back.” (The subtext: remember I’m a threat as you learned from my previous actions and dialogue) These three words add tension, raise questions about the future, and make the audience hungry for more, especially into the sequel. You want to do that with your novel, especially if you are writing a series.

The dialogue is snappy and indirect. If it had been on-the-nose, it wouldn’t be as powerful. It would have spit the meaning at the audience rather than engaging them. “I’ll be back” stayed one step away from the actual meaning.

In The Great Gatsby we have this slice of dialogue:

“I’ve got a man in England who buys me clothes.  He sends over a selection of things at the beginning of each season, spring and fall.”

Is this really about clothes? No. It is about wealth.

Another example:

A 4th grade boy trudges his way to the front of the room and slips his paper onto Ms. Garcia’s desk.

After looking through two pages, she asks, “Are you sure you want to turn this in?”

What’s the subtext?  What’s the trudging mean? What does the teacher’s dialogue mean?

~~~

Karen, thanks for guesting and for giving TKZ an advance peek!

~~~

TKZers: Do you use subtext in your writing? How do you avoid on-the-nose dialogue?

It’s a Mystery!

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When I was writing my first novel, a friend asked what kind of book it was. I said it was a cozy mystery, but she didn’t know what that was, so I explained, “It’s a mystery with no explicit violence, no explicit sexual content, and usually no profanity. After her cheerful, “I guess you realize there’ll be no audience” response, I pretended to smile. (I get that remark a lot.)

But then I got to thinking. Many, if not all, of Agatha Christie’s works fall into the category I had explained to my friend, as do Dorothy Sayers’ books. Why aren’t they considered cozies? So here I am, several novels down the road, and I wonder if I should revisit this whole genre thing.

* * *

Dictionary.com defines a mystery as “a novel, short story, play, or film whose plot involves a crime or other event that remains puzzlingly unsettled until the very end.”

The search for a definitive list of mystery subgenres was more complicated than I thought it would be. Mysteries can be subdivided in many different ways depending on the point of view of the person defining them. I found an article I liked on the website of the Handley Regional Library System, and I’ve used that as a basis for this list. (Please note this is not intended to be an exhaustive description of the genre. I’ve combined some of my own opinions with those I’ve found in articles on the subject.)

* * *

Classic Mysteries can be exemplified by Agatha Christie’s works. There is a crime, usually a murder, and the story is concerned with identifying the killer(s). Classic mysteries, like cozies, generally don’t include any explicit violence or sexual content, and there’s usually no profanity. Some of the notable entries in this category are Agatha Christie’s Miss Marple novels and Sir Arthur Conan Doyle’s Sherlock Holmes stories.

Cozy Mysteries can be seen as a subset of classics. As noted above, cozies also don’t contain explicit violence or sexual content and rarely use profanity. The action usually takes place in a small village or on a university campus. Cozies almost always have an amateur sleuth who becomes involved in the case and may solve it. (But then, wasn’t Miss Marple an amateur sleuth?) Over the years, cozies have evolved, and current examples may include paranormal elements, animals helping solve crimes, or other unusual aspects. (This is why I wondered if my books are in the wrong category.) M.C. Beaton’s Agatha Raisin series and the Murder, She Wrote series are examples of this subgenre.

 

Hardboiled or Noir Mysteries – These two subgenres that were very popular in the 30’s and 40’s seem to be interchangeable. They’re often characterized by a no-nonsense detective who battles the creeps and criminals in an urban environment. According to the Handley Regional Library blog, “Noir protagonists are complex characters who are flawed, risk takers and often self-destructive.” Makes one immediately think of Raymond Chandler’s detective Philip Marlowe: “I’m an occasional drinker, the kind of guy who goes out for a beer and wakes up in Singapore with a full beard.” Or Dashiell Hammett’s detective, Sam Spade. Michael Connelly is quoted as saying, “Chandler credited Hammett with taking the mystery out of the drawing-room and putting it out on the street where it belongs.”

 

Police Procedural Mysteries focus on the investigation process of a police officer or officers. There are several in this subgenre that I like: The Dublin Murder Squad series by Tana French, the Bosch series by Michael Connelly, and The Dry by Jane Harper.

 

Capers are a kind of mystery where the reader is in on the crime. I don’t know a lot about this subgenre, but the description sounds like some likeable criminals who pull off a crime and fool the inept authorities. One example in this category is William Goldman’s Butch Cassidy and the Sundance Kid.

 

There are other subgenres that I discovered, including True Crime, Legal Thrillers, Howcatchem (the opposite of Whodunit), Historical, and Locked Room. But there’s so much crossover between subgenres that it’s hard to pigeonhole a book into just one area.

So I’m still not sure how to refer to my books. For now, I’ll just stick with Mystery.

* * *

So TKZers: What subgenre of mystery do you prefer? Who’s your favorite author or authors? If you write mystery, what subgenre are you in?

 

The Watch Mysteries: Books 1-3

What Preys on Your Fiction?

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by James Scott Bell
@jamesscottbell

Mrs. B and I like to start our mornings together, early, with a cup of joe and some talk. We take it in the front room where we can hear the early morning birds come out to sing. We have a nice aviary in our back yard—mockingbirds, blue jays, doves, even the occasional oriole. The mockingbirds always take the lead. After all, they can have up to 200 songs in their feathery breast.

One morning a few years ago, eerily concurrent with lockdown frenzy, the music stopped.

Cindy was the first to notice. “I don’t hear the birds,” she said.

We waited. No sound.

The next morning was the same.

We were flummoxed.

Then one morning I went out back with my AlphaSmart and a fresh cup of java. I was typing away when I heard a rustling in the trees. A squirrel jumped out and ran across our wall. Fast. Heading toward another tree.

Because a big old hawk was swooping down on the frightened ball of fur. I rooted for the squirrel. Who found safe haven.

The hawk then perched itself on the corner of my roof, where it had an unobscured view of my entire yard.

It just sat there. Watching.

Could that be the reason the birds were silent?

I went out again the next morning. No singing birds. But presently I heard the loud squawk of a mockingbird. Not in song, but in distress. I looked up.

There, on top of a telephone pole, sat the hawk. A few yards away, on a wire, was the mockingbird, screaming at the hawk in no uncertain terms to go away.

Which the hawk imperiously ignored.

The mockingbird intensified its screech. The hawk stayed put. My theory was that the bird had a nest nearby and was protecting its young.

Finally, the mockingbird kicked things up a notch. It flew at the hawk, flapping its wings as it went by, giving the predator a feathery slap.

The hawk looked puzzled.

The mockingbird flew at him again. And again. The fourth time, the hawk decided he’d had enough, and flew off.

Score one for the little guy!

It took some weeks, but eventually the hawk moved on. And the birds started singing again.

Which has me thinking: what hawks are there in our writing life that keep us from singing our best songs? Here are three:

Self doubt

Every writer goes through periods of self doubt—about whether they have the goods, whether the book they’re working on is good enough. Or maybe they’ve had some success and wonder if they can keep it going. A little self doubt can be a motivator to check your craft and see if you might improve something. But you can’t let it sit there like a hawk.

You will not be shocked to learn that the remedy is to write. Type words. As Dennis Palumbo says in his book Writing From the Inside Out, “Every hour you spend writing is an hour not spent fretting about your writing.” When you’re writing, you’re not doubting. That is, unless this hawk is swooping:

Inner critic

“Danger, Will Robinson!” – Robot from Lost in Space

We all know this voice. “Hold it.” You’ve written a sentence. Or a paragraph. And suddenly you clutch. You want to go back and fix the thing. Danger, Will Robinson! (Boy, does that ever date me.) Listening to that voice leads to Writus Interruptus—the cessation of creative flow.

We all want to write in the flow state. Letting the words come out by following the James Thurber advice, “Don’t get it write. Get it written.” Go back and fix it later.

“Write like you’re in love. Edit like you’re in charge.” (JSB)

If you find yourself prey to the inner critic, you need to get used to turning it off. Do that with the practice of morning pages. See my post on that here.

Risk aversion

Sometimes a writer chasing commercial success will choose a genre and then write safely within the conventions. The problem is, there is enough same-old fiction being produced that such a book will not stand out in any significant way. Heck, artificial intelligence can now spew out competent genre fiction. Are we going to let the machines make monkeys out of us? We need to bring our unique voice, heart, perspective, passion to the page!

Don’t be afraid to take a risk, especially in the first draft. You can always pull things back later, or polish the rough gems…but first they need to be there.

In that regard, I’d like to mention my new writing craft book, because it is all about the “extras” that we love to find in great fiction. It’s called Power Up Your Fiction: 125 Tips and Techniques for Next-Level Writing. It’s up for pre-sale on Amazon now at the deal price of $2.99 (reg. will be $5.99). If you’re out of the U.S., go to your Amazon store and search for: B0BZ5WQVXD.

So flap your wings and chase away those birds of prey. Then sing your song.

What preys on your fiction?

Beta Reader Words of Wisdom

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I’m currently waiting for feedback on my latest novel from my wonderful beta readers. I use them with all of my novels, as well as my novellas. Sometimes it’s just one or two betas. Other times, like this one, it’s a larger group of readers. The group can include another fiction writer. Especially at the start of a series, I find input from another writer can be very helpful.

Two of today’s three excerpts, by Joe Moore and Jodie Renner respectively, look at beta readers and how to help them give feedback which will help your novel become better.

Since many of us also give feedback on other writers’ novels, today’s third excerpt, by P.J. Parrish, provides advice on giving feedback. The full posts date-linked at the bottom of their excerpts, and are worth reading in full.

A beta reader is someone whose opinion you value, who’ll take the time to read your manuscript in a timely manner, and who’ll give you an honest assessment of your work. For starters, I would mark off your list of potential beta readers anyone who is related to you, works with you, or lives in your immediate neighborhood.

Should you utilize a beta reader(s)? It depends on whether you’re working on your first unpublished manuscript or are further along in your writing career. Most beginning authors are searching for anything that will build up their ego and confidence, and keep their hopes alive. And most new authors have manuscripts that are littered with flaws and mistakes—it’s part of the learning process. Weak or unqualified feedback from others can cause a new writer to become confused and/or discouraged. And their hopes and dreams can be crushed by negative feedback. Or their egos are so artificially inflated that negative criticism can cause friendships and relationships to crash.

At the same time, established authors know the value of real, honest, sincere feedback and will react in a professional, business-like manner. Beta readers are a solid tool toward writing a better book.

In recruiting beta readers, try to line up at least three to four that are willing to take the time to not only read your work but give you constructive feedback. It’s also good to mix male and female readers. In general, try to find age-appropriate readers that are familiar with your genre. A female teen may not give you the feedback you’re looking for if your manuscript is male action/adventure. If you write YA, a retired senior citizen might not be the best choice, either.

Try to choose beta readers who are not acquainted with one another. And they don’t have to be your best friends. In fact, casual acquaintances could work better since there might not be a hesitation that they will hurt your feelings if they don’t like what you’ve written. There’s a good chance they’ll take the whole process more seriously than a relative or close friend.

Don’t ask your beta readers to line edit your manuscript. Tell them to ignore the typos and grammar issues. What you’re interested in is: Does the story work? Does it hold together? Are the characters believable? Can you relate to them? Are there plot contradictions and errors?

Beta readers differ from members of a critique group in that they measure the WIP as a whole whereas groups usually get a story in piecemeal fashion and focus in on a chapter at a time. Most critique groups also deal with line editing.

So once you round up your bevy of beta readers and send them your WIP, then what? Start by listening to their feedback. If your beta reader has a problem or issue, chances are others will, too. And most important is when numerous readers raise the same issues. That should be a red flag that there’s a major problem to address.

Other tips: Don’t be defensive. Sure, we all love our words—after all, they’re hard to come by. But comments from your beta readers are meant to be helpful and constructive. Don’t take offense. Take what they say to heart. Think about it for a while. Consider that they have a valid point and are not trying to tear down your writing.

Joe Moore—June 26, 2013

To avoid generic (and generally useless) responses like “I liked it,” “It was good,” or “It was okay,” it’s best to guide your readers with specific questions. Here’s a list to choose from, based on suggestions from novelists I know. If you’re hesitant to ask your volunteers so many questions, you could perhaps have them choose the ones that seem most relevant to your story and writing style. And of course, if you first use these questions as a guideline during your revisions, the responses from your beta readers should be much more positive, or of a nature to take your story and your skills up a level or two.

  1. Did the story hold your interest from the very beginning? If not, why not?
  2. Did you get oriented fairly quickly at the beginning as to whose story it is, and where and when it’s taking place? If not, why not?
  3. Could you relate to the main character? Did you feel her/his pain or excitement?
  4. Did the setting interest you, and did the descriptions seem vivid and real to you?
  5. Was there a point at which you felt the story started to lag or you became less than excited about finding out what was going to happen next? Where, exactly?
  6. Were there any parts that confused you? Or even frustrated or annoyed you? Which parts, and why?
  7. Did you notice any discrepancies or inconsistencies in time sequences, places, character details, or other details?
  8. Were the characters believable? Are there any characters you think could be made more interesting or more likeable?
  9. Did you get confused about who’s who in the characters? Were there too many characters to keep track of? Too few? Are any of the names or characters too similar?
  10. Did the dialogue keep your interest and sound natural to you? If not, whose dialogue did you think sounded artificial or not like that person would speak?
  11. Did you feel there was too much description or exposition? Not enough? Maybe too much dialogue in parts?
  12. Was there enough conflict, tension, and intrigue to keep your interest?
  13. Was the ending satisfying? Believable?
  14. Did you notice any obvious, repeating grammatical, spelling, punctuation or capitalization errors? Examples?
  15. Do you think the writing style suits the genre? If not, why not?

And if you have eager readers or other writers in your genre who are willing to go the extra mile for you, you could add some of the more specific questions below. These are also good for critiquing a short story.

– Which scenes/paragraphs/lines did you really like?

– Which parts did you dislike or not like as much, and why?

– Are there parts where you wanted to skip ahead or put the book down?

– Which parts resonated with you and/or moved you emotionally?

– Which parts should be condensed or even deleted?

– Which parts should be elaborated on or brought more to life?

– Are there any confusing parts? What confused you?

– Which characters did you really connect to?

– Which characters need more development or focus?

Jodie Renner—June 16, 2014

 

A few other things I’ve learned about giving criticism:

Resist the urge to fix the problem. Unless you really have the solution, it’s not a good idea to offer up the answer to another writer’s problem. You don’t know their book; you’re not inside their head. You might be able to tell them they have wandered off the trail and that you, as the reader, feel lost. But it is not up to you to show them which is the RIGHT trail to the end. They have to find their way.

Watch your tone. Being snarky is, unfortunately, encouraged in our culture today. (I was curious about where the word “snarky” came from so I looked it up. It was coined by the Star Trek actor Richard William Wheaton in a speech he gave before a bunch of online gamers.) If you are asked for input, don’t be mean. Kindness is in short supply today and writers are like turtles without shells — easy to crush.

Don’t take out your frustrations on someone else. Hey, you’re having a bad day. Your own book is falling apart. Your plot has more holes than a cheese grater. Your Dell died and your geek can’t do a data retrieval.  Don’t vent your anger on someone else’s baby.

Don’t boost your own ego. Some people like to show how powerful or intelligent or knowledgeable they are, and use criticism as a way of doing that. They are puffing themselves up, challenging others, going all Alpha dog. Nobody likes a bully.

Let the person react. Giving a person a chance to explain why they wrote something the way they did helps their ego a bit and often, as they explain, they see where they can improve. It also makes you look fair.

Be empathetic. You’ve probably had the same problems the other guy is having. So tell him. Be vulnerable and relate how it was hard for you to understand motivation or the three-act structure. Walk in their shoes.

Don’t focus on the person. One of the hardest things beginning writers have to learn is to not take criticism personally. A rejection letter is never about you; it is about your book. So if you’re critiquing something, you might think, “Boy, this guy’s a lousy writer” but never say it. It only makes the other person angry, defensive or hurt. Plus, it makes you look like an ass.

Okay, so you’re done reading a friend’s manuscript. Or you’ve been doing your part in the weekly critique group. You’ve been kind, you’ve been constructive, you’re offering up suggestions that you think might cause a light bulb to go off over the other writer’s head. And then….

They turn on you. They say you don’t understand their genre. Or that if you’re missing the plot points. Or that they intend for you to hate the protagonist. Or that second-person omniscient is the only way the story can be told. I call these folks the Yeah Buts. “Yeah, but if you keep reading, things will get clearer.”  “Yeah but if you read more dystopian Victorian zombie fiction, you’d understand my book…”

You can’t help a Yeah But. Sometimes, they don’t want to hear anything except how great their stuff is. Don’t get angry. Don’t take it personally. You did what you could. Smile and walk away.

P.J. Parrish—September 10, 2019

***

There you have it, advice on working with beta readers, and on providing your own feedback on another writer’s novel.

  1. Do you use beta readers? Have you found them helpful?
  2. If you use beta readers, do you provide them with questions to answer, or things to look for?
  3. Have you given feedback on other writers’ novels? How do you approach doing so?

Reader Friday – Influence and Reciprocation

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How to win friends and influence people.

How to make friends and sell your books.

I recently heard of Robert Cialdini’s book, Influence, The Psychology of Persuasion, from a David Gaughran blog post. He discussed the book in the context of newsletters and convincing readers to take action. The book looks at the six facets of influence obtained from clinical research. The first is “reciprocation” – that nature and nurture character trait that makes us want to return the favor when someone does something for us or gives us something, including exceptional service.

Have you ever experienced service so exceptional that you wanted to give back something of value, as a way of saying “Thank you?” My wife and I experienced that Monday. We were sitting in our local branch of a large Ohio bank. Another bank we had used for decades had “merged” with yet a third bank, telling us that nothing would change, then began trickling out the truth. When we learned that basically we had to start all over with new accounts, new account numbers, and new checks, we decided it was time to move.

Our appointment with Jordan, our bank representative, was at 1:00. She was behind, still answering questions for a couple she was helping. The door was open, and from where we sat I could hear that a good discussion was taking place. And that’s a good thing. From my experience in a service profession, I’ve learned that people want you to give them your time and attention. They don’t want you looking at your watch, trying to hurry them out the door.

We waited patiently, knowing that Jordan would take time to answer our questions when our turn came. She ushered us into her office about ten minutes late, and did just that. Thorough, patient, going the extra mile. She must have read How to Win Friends and Influence People, by Dale Carnegie.

When we finished, I realized that I wanted to give her a hand-crafted pen I had in my pocket and my writer’s card. She drooled politely over the pen, and listened patiently as I explained how she could go to my website and sign up for my newsletter, where she would find monthly opportunities to win other “legacy pens.”

We shook hands, then parted. But standing outside the door, and practically blocking our exit, stood an unhappy customer whom we had kept waiting ten minutes for her appointment. The unhappy one had apparently never read Dale Carnegie’s book and had the fiercest glare I had seen for a while, except in the movies. I said, “I’m sorry.” But the dragon kept her anger focused on Jordan.

My wife and I slipped out of the danger zone and determined that we would return for our next appointment with brownies and another pen.

  • Have you recently experienced service so excellent that you wanted to give back? Please tell us about it.
  • Or, have you met a dragon recently whose fiery breath you narrowly escaped? Change the name and the pronouns and tell us how you escaped.

And, Jordan, if you’re reading this, hang in there. You’re appreciated! And the next time the dragon comes visiting, hold out a plate (and a fire extinguisher) and say, “Would you like a brownie?”

~~~~~

 

 

Check out Code Maker and learn what gift he has for you.

The Tetra-Chrome Spiral-Skyway is currently available on Amazon for $0.99.

 

True Crime Thursday – Baby Formula Fraud

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Photo credit – Pexels Public Domain

By Debbie Burke

@burke_writer

When there’s a chance for profit, fraudsters never let a crisis go to waste.

One recent emergency was the 2022 shortage of infant formula, especially worrisome for parents of babies who have allergies or who need medical specialty formulas.

Vladislov Kotlyer, 43, of Staten Island, NY, saw the crisis as a profit opportunity. From March 2019 to October 2022, he collected $1.9 million from fraudulent claims to medical insurers and formula suppliers.

The Justice Department Criminal Division, the FBI, and US Attorney for the Eastern District of New York reported:

According to court filings, Kotlyar submitted forged prescriptions and medical records for specialty baby formula that was paid for by health insurers. Kotlyar obtained prescriptions and medical records for infants who were prescribed specialty baby formula and forged those records to obtain additional specialty baby formula. After receiving the specialty baby formula, Kotlyar fabricated issues with the shipments, including falsely claiming they were damaged or the incorrect formula in order to obtain additional formula at no additional cost. As part of the scheme, Kotlyar and his co-conspirators submitted more than $1.9 million in fraudulent claims to health insurers, including during a national shortage of baby formula.

On March 16, 2023, in federal court, Kotlyar pleaded guilty to fraud, agreed to forfeit $1 million, and pay more than $738,000 in restitution. He faces up to 20 years in prison for mail fraud. 

No word about what happened to the baby formula that he obtained as a result of his false claims.

The CDC cautions: “If you buy infant formula online, only purchase from well-recognized distributors and pharmacies (not individual people or auction sites).”

TKZers: Anyone want to guess what happened to the extra formula?

Donated to an orphanage?

Sold out of a car trunk in a Walmart parking lot?

A really splashy gift for a baby shower?

Or something else?