To Pay or Not To Pay – Book Reviews For Sale

By Debbie Burke

@burke_writer

 

“Fly-by-Night Book Reviews says, for $100, they’ll give me twenty guaranteed reviews. Should I try that?”

“I paid $500 to Pie-in-the-Sky Reviews. My book didn’t receive a single review.”

“You don’t dare pay for reviews—that violates Amazon’s terms and conditions. You’ll be banished.”

“Kirkus Reviews are the gold standard.”

“Ever since Kirkus started selling reviews, they lost all credibility.”

~~~

That’s a sample of the spirited responses and contradictory opinions on a recent Authors Guild discussion thread about whether or not to pay for book reviews.

I wound up thoroughly confused, pondering the following questions:

How much do reviews really matter?

Are there still “legitimate” book reviews? What defines “legitimate”?

Have reviews merely become another profit opportunity for vendors peddling them?

Do customers really believe Amazon reviews?

Do reviews increase sales?

Author Maggie Lynch

Multi-genre author Maggie Lynch participates frequently in AG discussions. Over years of reading her contributions, I’ve come to trust her knowledge, judgment, and analysis. Her data is carefully researched. She looks at publishing history from the long view and puts so-called new trends in perspective.

During this ongoing, weeks-long debate about book reviews, one day Maggie wrote: “Warning, I’m going on a bit of a rant.”

What followed was her essay that offered a fresh perspective and updated information about reviews that all authors can benefit from.

I asked if I could share her “rant” at TKZ and she kindly agreed.

Here’s what Maggie has to say:

Paid reviews have always been around, long before the advent of the Internet. Who do you think paid for placement in magazines, journals, and newspapers?

When a publisher buys an end cap display in a bookstore and provides potential review quotes for the store to post, isn’t that paid? If your book is featured on the front page of a major genre magazine, it gets attention. The magazine is going to do a review because you paid $2-$5K to be there.

All advertising is, in effect, paid reviews.

The only difference now is that there are more books, more online venues, and more authors willing to pay for ads, reviews, and all kinds of placement.

Once Amazon entered the online market, it became the focus of most authors. Not because it is the only distributor, but because it is the only distributor using sophisticated algorithms that are somewhat transparent. A number of analysts and programmers focus on Amazon algorithms and then share that information via their own book publications.

Whether you love or hate Amazon, it’s a great search engine. They understand data. They understand how to present the most likely options for getting a sale from a customer. IMO there is no other bookseller with programming that sophisticated.

If other major booksellers–Apple, Kobo, Google, the Big 5—had that same search and analysis capability, they would get more customers as well.

For myself, I have many reasons not to like Amazon. Yet, I give them props when they do well. If I want to find a book or learn more about an author, I’ll look it up on Amazon first because I know it will be quick with lots of information–including other books in the same genre, series, similar authors, etc.

I will likely end up buying the book somewhere else to support a local bookstore or another vendor, but I go to Amazon first.

Many people stay on Amazon because of that ease of use. Authors often believe (mistakenly in my opinion) that they only need to be on Amazon.

But…book sales are NOT Amazon’s primary business.

Only 10% of Amazon’s overall revenue is book sales.

Unfortunately, far too many people think they can game the system. I know hundreds of authors who spend more time trying to figure out how to get higher ranking on Amazon than they do writing books. It’s crazy.

Review factories have always been a part of the online book environment. When I first entered indie publishing in 2011, there were entire “review factories” in Asia where one could buy 100 reviews from “sock puppet” accounts. They were pretty obvious back then, poorly written, using similar phrases.

A couple of times, Amazon has cracked down on these practices–usually when it becomes obvious and egregious. But they usually do it through programming changes.

In the process, some books with legitimate reviews get caught in the net. When crackdowns happened in 2014 and 2018, many authors lost hundreds of reviews and waited months to have them reinstated.

[Note from Debbie: I know authors who simply gave up fighting and started from scratch all over again. Sad.]

Whenever Amazon makes a programming change to search out and punish fake reviews, those who make money on reviewing simply find a more sophisticated way not to get caught.

Algorithm watchers believe that instead of looking for and stopping these reviewers, Amazon is proactively changing the algorithm to counteract the sway of review farms.

Now reviews are weighted significantly less in the algorithm than they have been in the past.

Of course, no one knows how much less or what the criteria are, but it is something to consider. Because of that, authors who are focused on reviews simply pay more.

Authors consistently worry/believe that a high number of reviews (particularly on Amazon) means a high number of sales. That is not necessarily the case.

It is more likely that a high number of sales means a high number of reviews, UNLESS reviews have been supplied primarily by non-purchasers.

To evaluate this, look at the Top 100 bestsellers in Amazon. Many have ZERO reviews. Why? Because the book hasn’t been released and is selling on pre-order. What is creating those sales? Many factors that have nothing to do with reviews such as:

  • Advanced audience definition;
  • Pre-press ads, word of mouth, news, reaching out to fans;
  • Building anticipation for the book followed by a launch blitz that delivers on the promise;
  • ARCs to media and other reviewers (NetGalley, Edelweiss).

It may also be that Amazon never shows a lot of reviews for a particular book because the primary sales are on other sites, NOT Amazon. Many print books sell in bookstores, libraries, or direct from the publisher.

Reviews are not the answer to low sales. Do they help? Good ones do, those that provide information and key ideas to appeal to the audience you want. But the number of reviews does not necessarily correlate to sales.

The last good analysis I read about Amazon indicated there were more than 300 data points that are weighted in the sales and ranking algorithms.

THREE HUNDRED!

Where do reviews stand in that weighting? Not at the top. Probably not even the top 10.

The reality is the #1 weight is actual sales.

You have direct control of many other factors that guarantee more sales such as:

  • Create a fan base;
  • Write more books;
  • Identify your audience;
  • Deliver to their expectations with a consistent brand.

Of course, these take work and time. They can’t happen overnight.

But many authors want a fix right now, an easy button to push.

People always want an easy answer as to why their book isn’t selling better. They don’t want to accept the more likely reasons it’s not selling better.

The reality is the majority of the book reading public has fairly narrow interests.

 My fantasy fans rarely cross into SF. My SF fans almost never cross into romance. My Women’s Fiction fans don’t like anything else in fiction. My nonfiction readers rarely read fiction.

That’s just from my list of fans–a small number of 12K people. But the sample size is enough to extrapolate statistically.

Identifying the audience and creating a package that appeals to them on many levels is key. That package includes:

  • Excellent blurb that makes the reader want to learn more;
  • Great cover;
  • Appropriate pricing for the genre;
  • Look Inside/Preview pages that draw the reader in;
  • Advance praise from ARC readers that tells the reader what to expect and why they loved it.

Indie authors particularly get uptight about reviews—they can see the numbers go up and believe they can control that. Then they start paying for reviews because they believe more reviews equals more sales. But that is a false sense of control.

Where do you stop paying? Is 50 enough? How about 100?

I now see books with over 100K ratings. Are you kidding me?

 The get-more-reviews game is one you can’t win because:

  • You likely don’t have the budget for big PR or marketing campaigns;
  • You can’t compete against contacts that big publishing houses have.

Amazon’s own imprints publish roughly 1,000 books a year, making it as large as the Big 5 publishers.

Amazon controls all the data and knows the sales information. They can certainly tweak the metadata as needed to drive sales within their algorithm. Other publishers can do this too, if they know how and employ people to do it. Most don’t, not even the Big 5.

What can the average author do to compete?

First, do not accept Amazon as the arbiter of books or literature.

They are not. Don’t become one of those authors–and some small publishers– who have bought into the Amazon way of book sales–low pricing, multiple promotions, exclusivity.

Small publishers and indie authors have given Amazon all this power yet selling books is less than 10% of Amazon’s revenue. 

Second, you can shout and bring bad practices to the fore.

Point it out and most of all DO NOT PARTICIPATE in the bad practices yourself.

We can’t let our avarice, our immediate desire for an easy-button solution, give us permission to game the system, pay for reviews, tell lies, or buy hundreds of print books to try to make the bestseller list.

If few authors engage then it will become evident that no one can make good money off of these deals. 

Third, expend your energy in engaging with actual readers.

Build your mailing list, blog or use some other social media that you like to keep your readers informed.

Outside of your next book, the biggest asset is YOUR readers—people who have already voted with their dollars and their time to buy and read your book. Once they already read and like your book, they want more—more about you, more about upcoming books.

  • They will tell their friends
  • They will write reviews;
  • They will volunteer to read ARCs in the future;
  • They will post to social media;
  • They will talk to libraries about carrying your book.

Your readers are your biggest asset.

 ~~~

Thank you, Maggie, for sharing your perspective and wisdom with TKZ!

Maggie reaffirmed my belief that time is best spent writing more books.

However, that doesn’t lessen my gratitude to readers who make the extra effort to write reviews!

~~~

Learn more about Maggie Lynch and her 26 books at her author website.

Check out her free video course about Why Books Don’t Sell. It covers the basics of putting together a good package for your book and buy pages with vendors.

On that same POV Author Services site she has many blogs just for writers about both business and technology, as well as mental health and philosophical writing concerns.

~~~

TKZers: What is your experience with reviews? Have you ever paid for reviews? Do you think they helped your sales?

Mountweazels and More!

The 1943 edition of Webster’s Twentieth Century Dictionary contains the following definition:

jungftak, n.–a Persian bird, the male of which had only one wing, on the right side, and the female only one wing, on the left side; instead of the missing wings, the male had a hook of bone, and the female an eyelet of bone, and it was by uniting hook and eye that they were enabled to fly, — each, when alone, had to remain on the ground.

***

Wow. What a wonderful definition. Who knew there was such a bird?

Actually, there isn’t. It’s an example of a mountweazel, an entirely fabricated definition. But why would Webster’s dictionary, a highly professional and well-respected tome, include it? Well, because dictionaries, like encyclopedias and maps, contain some bogus data.

Why would they do that? To protect their copyrights. A lot of effort goes into the production of these works, and they can be simple to copy. However, if the dictionary contains some definitions that are made up, it’s easy to catch copyright violators.

The source of the term mountweazel is from this bogus biographical entry in the fourth edition of the New Columbia Encyclopedia (1975).

Mountweazel, Lillian Virginia, 1942-1973, American photographer, b. Bangs, Ohio. Turning from fountain design to photography in 1963, Mountweazel produced her celebrated portraits of the South Sierra Miwok in 1964. She was awarded government grants to make a series of photo-essays of unusual subject matter, including New York City buses, the cemeteries of Paris, and rural American mailboxes. The last group was exhibited extensively abroad and published as Flags Up! (1972). Mountweazel died at 31 in an explosion while on assignment for Combustibles magazine.

Although Ms. Mountweazel did not exist, a new word found its way into the English language.

***

In addition to mountweazels, this language of ours abounds with opportunities for fun. For example,

  1. Spoonerisms

Named after Rev. William Spooner, who became infamous for inadvertently switching the beginning sounds of words to hilarious effect. One of Rev. Spooner’s most famous spoonerisms was when he attended church and found someone sitting in his usual seat:

“Someone is occupewing my pie. Please sew me to another sheet.” (“Someone is occupying my pew. Please show me to another seat.”)

  1. Malapropisms

Named after the character “Mrs. Malaprop” from the 1775 play The Rivals, malapropisms replace a word with an incorrect homonym or close relative, again to hilarious effect. One example:

He is the very pineapple of politeness!” (“He is the very pinnacle of politeness.”)

We had a friend who used malapropisms frequently, but unintentionally. She once told me she had a doctor’s appointment. “Is everything okay?” I asked. “Oh, yes. I just have to have my annual milligram.” Our conversations were often bewildering, but always fun.

  1. Tom Swifties

A Tom Swifty is a play on words using a quotation usually ascribed to Tom and followed by an adverb. Here’s an example:

“I need a pencil sharpener,” Tom said bluntly.

Some of my favorite Tom Swifties have been offered here on TKZ.

***

Okay, TKZ sothers and bristers: It’s your turn. What’s your favorite word? Do you have a favorite play on words or fabricated definition you’d like to share? I bet you’ll come up with some real wise prinners.

First Things First

When I search the archives for Words of Wisdom posts, I look for themes to unite our selections. Today the theme is First – First the Foundation, First Discovery, and First Meeting. Each selection has a link to the entire article. After reading, please tell us about your “firsts.” And please feel free to comment on other reader’s comments. Let’s have a lively discussion.

First Things First

Most writers know this business can be soul-crushing at times, even if we don’t like to talk about it. As can life. This past week, my husband and I secured a mortgage and were over-the-moon excited to close on Friday. The house we’ve been living in for almost 7 years would finally be ours. On Wednesday, we received a call that told us the house had been deemed unsellable. Briefly, 30 years ago a mobile home stood on the land. Rather than remove the old mobile in its entirety, the then-owner stripped it down to the steel beam and built a beautiful 1 ¾ story country contemporary on top of it, rendering the property unsound. Unpredictable. Unsellable, except to a cash buyer who doesn’t glance at the deed.

Because the previous owner cut corners with the foundation, it throws off the entire house. Same holds true for our stories. Without a solid foundation — key milestones, properly placed — the story won’t work, no matter how well-written. The pacing will drag. The story may sag in the middle. The ending might not even be satisfying. It all comes down to the foundation on which the story stands.

….Had we never moved into this house and stayed as long as we did, we wouldn’t have the opportunity to build our dream home now … a few house lots over on land we already love. We envision relaxing on the back deck, watching black bear, moose, and deer stroll through the yard. That’s the plan, anyway. If for some reason it doesn’t pan out, we’ll readjust again.

Give yourself permission to fail, in your writing as well as IRL. Then get back to the keyboard and move forward. Only you can make your dreams come true. Sue Coletta – 8/27/18

 

First discovery

Here’s the epiphany:

In crime fiction, the antagonist drives the plot. Unless a crime has been committed, or is about to be committed, there’s nothing for the protagonist to do. The antagonist acts, the protagonist re-acts.

I’d been following the wrong character around all these years!

My realization probably seems like a big DUH to many crime authors. But I’m sharing it in hopes of helping others like myself who overlooked the obvious.

It’s fun to think like a villain! When I started writing from the bad guy’s POV, a whole new world opened up—a world without conscience, constraints, or inhibitions. Debbie Burke – 9/28/17

 

First Meeting

All of this got me to wondering about all of you. I remember where and how I met Don, and most of my other friends, and my wife, business associates, etc. But those of us who contribute blog posts to The Kill Zone don’t know how you, our wonderful readers and commenters, got here. What brought you to The Kill Zone originally? How did you get here? Twitter? Facebook? Writer’s Digest? An author’s link? I’d love to know. And if you have any stories about reuniting with old friends and acquaintances that are unique and/or unusual, please share if you’re so inclined. Joe Hartlaub – 3/12/16

 

So, what thoughts do you have about the selections?

What comments do you have on the comments?

And what “firsts” would you like to share with us?

Also, please tell us how you first learned about The Kill Zone blog.

Reader Friday: Where Are You?

If I transported you into the current book you’re writing or reading…

Where are you?

What obstacles are you facing?

How are you surviving — by using special skills or by hiding behind the main character? 

Please include title and author. 🙂 

True Crime Thursday – Investigative Genealogy Solves Cold Cases

Harry Edward Greenwell

By Debbie Burke

 

Between 1987 and 1990, three women were sexually assaulted and murdered and one more was raped and left for dead in what were dubbed the “Days Inn/I-65 Murders” in Indiana and Kentucky.

The victims were all hotel clerks working the night shift. Vicki Lucille Heath, 41, was sexually assaulted and murdered on February 21, 1987 and her body found behind a trash bin. Two more victims, Margaret Mary “Peggy” Gill, 24, and Jeanne Gilbert, 34, were both sexually assaulted and killed four hours apart on March 3, 1989 at two different Days Inns in Indiana.

On January 2, 1990, a 21-year-old victim was sexually assaulted and stabbed but survived. She gave information to investigators that led to a composite drawing of the attacker.

Composite of I-65 Killer

Ballistic evidence and DNA connected the cases and indicated the same person committed all four attacks.

But who was he?

For more than 30 years, the cases went unsolved despite physical evidence…until the advent of the relatively new field of Investigative Genealogy.

According to the FBI:

Investigative Genealogy and combines the use of DNA analysis with traditional genealogy research and historical records to generate investigative leads for unsolved violent crimes.

This technique involves uploading a crime scene DNA profile to one or more genetic genealogy databases in an attempt to identify a criminal offender’s genetic relatives and locate the offender within their family tree. Utilizing this process, a match was made to [Harry Edward] Greenwell with a close family member. Through this match, it was determined that the probability of Greenwell being the person responsible for the attacks was more than 99 percent.

Harry Edward Greenwell, born in 1944, had a long, violent criminal history beginning in 1963 and spent time in and out of various prisons for armed robbery, sodomy, and burglary. Following his release in 1983, he went to work for a railroad and worked on tracks throughout the Midwest.

Greenwell was married, had a family, and was well-liked in his Iowa community, selling organic produce at the local farmers market.

He died of cancer at age 68 in 2013 without ever being connected to the murders…until investigative genealogy identified him as the killer with 99.99% probability, based on links between DNA evidence and information about a close relative on genealogy sites.

In 2022, the FBI and the Indiana State Police announced Greenwell was the I-65 Killer, solving the crimes. Additionally, he is being investigated for similar cold case crimes.

After 30+ years, families of the four victims at last have closure, although not justice.

~~~

TKZers: Have you heard of using Investigative Genealogy to solve cold cases? Do you know of any?

~~~

 

Discover vital links between genealogy and DNA in three baffling cases in Debbie Burke’s latest thriller, Until Proven Guilty.

Available at major booksellers at this link. 

Radio Dreams Fulfilled

By John Gilstrap

I came of age during the 1970s. I was six years old when JFK was assassinated in 1963, and I lived in the Washington, DC, suburbs during the violence and political turmoil of 1968-74. Every radio in the house was tuned to WMAL AM630, and they were on pretty much all the time. I woke up to Harden and Weaver giving the time and weather forecast 20 times an hour, and went to bed with Felix Grant playing soft jazz in the background. (When snow was in the forecast, I of course slept with my pajamas turned inside-out as a talisman for schools to be closed. Messrs. Harden and Weaver would be the deliverer of that news, requiring an earlier alarm so I could go back to sleep if my wishes were granted.)

I dreamed back then of one day becoming a radio broadcaster. As I approached the end of my high school years, the lure of the Columbia School of Broadcasting was almost overwhelming. In the end, I went to college instead, at the College of William and Mary in Virginia, where I hoped to join the staff of WCWM, the college radio station. Alas, that turned out to be a clique for people whose lifestyles were different from mine, and I found myself not welcome.

After I graduated and returned to the DC area, I became addicted to morning and evening drivetime radio. The Morning Zoo fad was huge there. Even in the early ’80s, commutes were long and brutal, so radio entertainment was essential. My shock jocks of choice were Don Geronimo & Mike O’Meara (“We’re fat, we’re white, we’re Catholic, and we’re sick about it.”) In the afternoons, I preferred a more staid commute, so it was back to WMAL and Trumbull and Core (originally called Two For The Road, but they changed it after MADD started making waves). That afternoon broadcast was all about local and national news, but with a fun spin.

Fast forward to the 1990s and the beginning of my writing career. I’ve lost track of the number of radio interviews I’ve done by way of promoting my books. Add podcasts to the list and it has to be in the hundreds. Technically, those qualified as “being on the radio” but it wasn’t the same. First of all, the vast majority are phone-in interviews, and for the most part, I’m telling the same stories and answering the same questions, back-to-back. It’s the nature of touring.

Then came May 3, 2022. My publicist in New York arranged an in-studio interview with WRNR Eastern Panhandle Talk Radio and TV10 in Martinsburg, WV, essentially in my new backyard. I had the whole last segment of the show, about 25 minutes, and it went very well. Lots of laughs. When the show was over and we were saying our goodbyes, I mentioned to Rob Mario, the host of the show, that I had always dreamed about being on the radio.

Bam! Right then and there, he offered me a slot in his rotating schedule of guest hosts. The format of the show is local and statewide politics and community activities. So far, I’ve interviewed the mayor of Martinsburg, the president of the Berkeley County council, the director of the Health Department, and a number of the local business stars. If you’re reading this on August 24 between the hours of 8 and 10 a.m. Eastern time, I am on the air now.

I’ve mentioned in previous posts here in TKZ that I’m a Type-A extrovert. One of my biggest concerns as we walked away from a lifetime of living in Northern Virginia was wondering how I was going to streamline the process of getting to know people in my new community. Living in Berkeley County, WV, is the very model of rural small town life. County fairs are still big news, and the local paper reports the substance of valedictory speeches from the local high schools. I worried about being the outsider.

And then this opportunity fell into my lap. I am humbled and thrilled. I’ve always been a news junkie, and now I get to talk one-on-one (in front of thousands of people) with the newsmakers themselves. In fact, my very first interview on my very first day as a co-host was all about West Virginia’s proposed abortion legislation. Yikes! I think it went well. (They did ask me back again (and again . . .))

To bring this back around to the true focus of TKZ, Being a writer and having books to sell provides many opportunities to get out in front of other people. The odds are stacked against introverted authors who cave in to their shy tendencies. By being out there, wherever there is, that moment of celebrity can blossom into tremendous opportunity. I figure it can’t hurt to be introduced at the top and bottom of each hour as “New York Times bestselling author John Gilstrap.” Let’s call that soft marketing. I swear I can hear listeners all over the Eastern Panhandle turning to the person next to them and saying, “I’ve never heard of him.” If a few turn to their internet machines and do a search, well, that can’t hurt either.

And if no one does that, that’s okay. I’m fulfilling my dream of being on the radio.

Four Mistakes That Will Doom
Your Mystery. They Did Mine

By PJ Parrish

I’m going to tell tales out of school today. About some of the dumbest mistakes I’ve made in trying to write. Some mistakes died sad deaths in my C-drives. Others got fixed before I made a fool of myself in print. Maybe my confession here will help keep you on the righteous path.

Digression alert: I love idioms. I love their silliness, their creativity, their origins, and the slivers of insight within them. As you’ve read here, I’m trying to bone up on my French via online Babbel courses and yesterday’s lesson was idioms. La fin des haricots (the end of the beans) means “Well, that’s over!” And if you want to say someone is knee-high to a grasshopper, it’s haut comme trois pommes. As high as three apples. To have a hangover is avoir la gueule de bois — to have a wooden face.

So, telling tales out of school? It dates back to 1530, appearing in William Tindale’s The Practyse of Prelates: “What cometh once in may never out, for fear of telling tales out of school.”  It used to refer to kids gossiping about what they heard at school, but now we use it mean divulging secret information.

The tales I am going to tell out of school today all involve mistakes my sister Kelly and I made in our writing journey. Digression two: One of my favorite I Love Lucy episodes is “Lucy Writes A Novel.” She sends it off to a publisher, and he shows up with a check wanting to buy her book. But he wants to change the title to “Don’t Let This Happen To You!”

So pay attention, crime dogs. Don’t let any of these mistakes happen to you.

Introducing Too Many Characters Too Soon.

My sister’s first stab at a novel was a long historical family saga set in the Nevada casino world. She was working in the business back then and had tons of stories, great characters, and had boned up on her history of the birth of gambling. Her first chapter set-up was terrific — the offspring and four ex-wives of a rich patriarch (think Steve Wynn) are gathered at his gravesite at dawn as the lights of the Strip blink off in the distance.  Everyone there has a reason to hate the guy and an even better reason to kill him. Kelly’s mistake? She introduced every single one of the family members, giving each a name, thoughts, dialogue. I think I counted 32 characters in the first ten pages.

The lesson: Don’t flood your stage in the opening moments of act 1. It confuses the reader, makes them feel stupid, like they need a family tree. Give your reader a couple characters to digest at most. Please don’t make their names sound alike. And never wait too long to introduce your hero. From the get-go, readers search for characters to invest their emotions in, and you run the risk of them attaching to what I call a “false hero” if you’re not careful.

Nothing Happens

Flash back to 1989. Miami Vice is on TV and I’m trying to make the switch to mysteries after getting dropped as a romance writer. I had a terrific idea for a character — the lone woman detective working in the homicide division of the Miami PD. Lots of sexism, tokenism, testosterone poisoning. And to make her baggage even heavier, her husband and daughter died in a horrible boat crash in Biscayne Bay (that may have been a revenge murder for her busting a bad guy).  My first chapter opens with my heroine fishing at dusk in the Everglades. And she’s thinking. And remembering. And mourning. And thinking. And sighing. End of chapter. My agent, after reading it, told me to go home and read some Michael Connelly and PJ James.

The lesson? We belabor it here, especially James: Get your characters UP AND DOING in the opening moments. The thinking, remembering, musing, pondering, reflecting….save it for later. Please. I’m begging you. Something must happen. Action, then reaction. Oh, and don’t try to follow the zeitgeist — Miami Vice went off the air before I finished my first draft.

Larding In Backstory

Back to the casino…Kelly and I wanted to take a break from our Louis Kincaid series and we had an idea for this crusty-but-lovable character named Bailey. (The crusty-but-lovable bit should have been our first warning.) She’s a housewife who falls into an amateur detective gig at a run-down Nevada casino owned by her crusty-but-lovable father. We had a pretty good opening graph:

It’s not easy starting your life over when people think you murdered your husband and got away with it. Especially in a place like Morning Sun, Iowa.

But then we got mired in backstory. This is what followed:

The folks in Morning Sun — there’s only about four hundred of them — don’t have much tolerance for weird people, especially a rattlebrained housewife who tries to bail out of her marriage after a couple of little marital “tiffs.”

But I was born and bred in Morning Sun, and on that Fourth of July when my husband Brad came at me with the Ginsu knife we had just bought off a late-night infomercial, I didn’t figure I had a lot of options.

The police believed I killed him on purpose. My neighbors believed the police. My relatives believed the neighbors. But fortunately for me, the jury didn’t believe any of them.

So I walked. Actually, I ran. Three thousand miles to be exact, all the way to Las Vegas. I had to get out of Morning Sun and I figured Las Vegas was a good place to reinvent myself. It’s the kind of town where everyone takes big chances. It’s the kind of place where dwelling on the past is about the only thing that’s really a sin.

Okay, it’s not horrible, but it wasn’t good enough to get published. Our publisher passed. Our agent shopped it around and everyone passed. This, after we had made the New York Times list with our regular series. Why? Because it’s all backstory, it’s all telling. And it goes on this way for almost the entire first chapter. Nothing is happening in the present. Bailey is telling us her past rather than letting it emerge organically as the plot — plot? Now there’s a concept! — begins to unfurl. We tried to rewrite and have something happen earlier — a showgirl eventually falls off the casino tower. But it was bogged down with backstory and thus fatally flawed.

Don’t Take The Weapon Out Of Your Hero’s Hand

Thank God this mistake didn’t make it into print. And I owe it all to my sister’s blood lust. We’re racing to the finish line on our fourth Louis Kincaid mystery Thicker Than Water. We’re riding something of a wave because our second book got an Edgar nomination, and our third, Paint It Black was the one that got us on the Times list and got us nominated for the Shamus and Anthony. Thicker is what I call our “quiet” mystery, since it’s about a cold case and no one dies in the present. It’s heavy on character development, awash in nefarious lawyers and twisted family secrets. I treasure the review of it Ed Gorman gave us in Mystery Scene: “The quiet sadness that underpins it all really got to me, the way Ross Macdonald always does.”

So what was our mistake? In the climax, our hero Louis confronts the villain in a cemetery at the grave of the cold-case dead girl. Louis knows the guy killed her but can’t prove it. The guy, being a slimy but slick lawyer, knows Louis can’t prove it. In the first draft, Louis has to let him just…walk away.

Kelly wouldn’t sit for it. I still remember her words: “He’s has to DO something! Louis would never let him get away with this!” She was right, of course. I had taken the weapon out of Louis’s hands. There was no justice done, no circle closed. Yes, it was true to life, but it felt lifeless. We went back into the plot, rewrote the entire book, and finally figured out a twist that allowed Louis to nail the bad guy through some nifty legal machinations. But that still wasn’t enough for Kelly. Here’s how the conversation went when we got to that grave scene the second time:

“Louis can’t just walk away,” she said.

“But he’s got the evidence on the guy now. The guy’s going to prison,” I said.

“I don’t like it.”

“It’s reality.”

“I don’t care. I’m going to have Louis beat the sh– out of him first.”

And she did. We spent 300 pages building intense sympathy for a dead girl. The guy couldn’t walk away untouched. So Louis lost his temper and wailed on him. The scene gave an emotional catharsis that was missing.

The lesson: Never let your hero fall into passivity. You don’t have to do what we did, but always look for opportunities in your plot to make your protag sound clever, find a special clue, make a vital connection or, literally use the weapon. I’ve seen this flaw in many manuscripts I’ve critiqued wherein a writer allows a secondary character, usually a colorful sidekick, to outshine the hero. Yes, your hero needs to be human and make mistakes. But don’t ever let him or her be a bystander in your plot parade.

Postscript. I was originally going to call this Ten Mistakes That Will Doom Your Novel. I have enough material, believe me. I didn’t even get to my awful attempts at erotica. But I’ve flapped my gums enough for today. Good writing!

 

(Not) Using the Middle Finger

So here I am typing with seven fingers, and one thumb for spacing.

I’m sure we all type differently. Some with only index fingers, while others might utilize more digits as they watch the keys. There’s the “hunt and peck” crowd, and then those of us who were taught to touch type without looking at the keyboard.

That’s where I fall in. I never look at my fingers or the letters, only the words that appear on the screen, at least until three weeks ago when my orthopedic physician diagnosed a partially torn ligament in my left middle finger. That injured digit is now strapped securely to its index neighbor, requiring me to watch my left hand hunt and peck.

Being longer than the rest, the middle finger hamstrings my index digit, which should be striking the letters b, f, g, r, and t. Mr. Middle often misses c, d, e and because I can’t find the home keys, there are many, many typos.

Thanks to my lucky stars I can delete and backspace with my right, which I do on nearly every other word. If I was using real paper and White-Out, I’d be buying both by the train load.

for example, rhis is whar it looks lik4 qhen I’m nor warchinfg my gands.

This current malady throws off my writing balance on the other hand, causing it to make mistakes. And to make things worse, I just today sliced the end of my right middle finger and that bandage is also causing problems.

Irritating ain’t no word for it, and I have a self-imposed book deadline by the end of this month.

To make things worse, I had to visit my regular doctor to get a reference to the ortho.

“So, what brings you in today” The masked physician’s assistant settled down in front of her laptop resting on the exam room’s counter. In days gone by, those counters held a variety of torture instruments utilized by doctors who actually came into the examination room.

“Like I told the lady on the phone when I made the appointment, and by the way, she asked a lot of questions, anyway, I tripped while the Bride and I were hiking in Sedona and she says I fell like a redwood. I think I fractured my left middle finger.”

I resisted the urge to hold it up to her, fearing she’d take the familiar gesture the wrong way.

She hammered her keyboard with all fingers. “Which one?”

And that question brings me to my biggest pet peeve, besides this injured digit. No one listens anymore, because everyone is on some kind of device when they should be paying attention. Whether it’s the local fast food drive-through, which invariably gets my order wrong, to the kids bagging groceries, to the doctor’s office and an exam I didn’t need.

Through six decades of work and play, I’ve jammed, fractured, dislocated, cut, and broken almost all my fingers, except for the one in question. I waited for over six weeks after this particular injury for the swelling to go down, but it remained puffy. By the time I called the doctor’s office, it was stiff and painful in the mornings and I couldn’t curl it any longer.

The truth was, I wanted a specialist, but my GP said he had to see me (read here, his nurse practitioner) before he would recommend anyone and the others I called directly required a reference.

So Nurse Calpurnia sat at her computer and typed while I related the events leading up to that moment. “So anyway, that’s what happened.” I waited while Nurse Calpurnia squinted at her screen, apparently typing her own novel with two fingers. “And now I’m typing with nine fingers.”

She paused and considered my statement. “You only have eight fingers and two thumbs.”

“Oh, we’re going there, huh? Okay, I type with everything except for my left thumb, which just hangs there for balance I guess, kinda like an outrigger, and strangely, it doesn’t get tired after an entire day of working on my novel.”

She addressed the screen, distracted. “So it’s just your middle finger.”

I wanted to hold it up at her, but she wouldn’t have seen it anyway. “Yes. I wish I’d jammed my left thumb instead.”

“Why?”

I was succinct in my presentation, so what did she miss? I had to blink at that question for a moment, something she didn’t notice, either, because she was still hammering away on her keyboard.

Maybe she wants to be a novelist, and takes some kind of mysterious keyboard shorthand to get all the details, and then while patients are talking, she can write two or three paragraphs on her manuscript. At the end of any given day, Nurse Calpurnia could be five or six pages further along toward finishing. I think that’s kinda brilliant.

She pulled me from my reverie. “So you’re healthy otherwise.”

“Well, my knee’s still a little sore, but I’m not here for that. I’ll come back later if it keeps hurting so we can go through this again when I need a knee specialist.”

She missed my sarcasm. “Let me see your finger.”

And once again, I resisted the urge to demonstrate a proper gesture. She studied the extremity for a moment. “Let me see your other hand for comparison.”

“It looks a lot like my left, but without the swollen finger.”

“Does it hurt?”

“Not really.”

“On a scale of one to ten?”

“One.” Instead of striking three letters, she typed for about five minutes, likely finishing a conversation between her characters.

“I can type really fast.” I decided to interrupt her train of thought. “Some days I’ve knocked out over 5,000 words, and once, I wrote 14,000. Now I’m down to 2,000 on a good day, because I taped this one to my index finger for support.” I paused to let that sink in, since she was still working on her book.

She finally straightened, cracked her knuckles, and frowned at me. “Why’d you wait six weeks before coming in?”

“I expected the swelling to go down.”

“But it hasn’t.”

“No.”

We nodded at each other and smiled, glad to have come to some sort of understanding.

“I need to take your blood pressure, pulse ox, and listen to your lungs.”

“They’re fine. I was in a month ago for a physical and all the pokes and listening and prods and blood work said I’m healthy.”

“Things can change.” She performed those duties as assigned and sat back down and attacked her keyboard long enough to finish a chapter. “Looks good.”

I wasn’t sure if she was talking about her book, or my exam results. “All except for my crooked finger.”

“It doesn’t look all that straight, does it?”

“That’s why I’m here.”

“Have you taken anything for it?”

“Gin.”

“Excuse me?”

“Well, aspirin, but I’m an author and we drink…some…because I think it’s a law or we’re contractually obligated, so a few gin and tonics to chase a handful of aspirin and I’m good until the next day.”

“Fine, well, it looks like I need to send you for an X-ray.”

“That’s why I’m here, so I can get in to see an orthopedic.”

“We don’t do that here.”

“I know. I’m going through the process that would have been quicker if the doctor’d just given me a referral.”

“He can’t do that until he sees you.”

“Will he be in?”

“Not for something like this. I just made you an appointment for an X-ray at the imaging center.”

“When did you do that? You haven’t touched the keyboard since you finished that last chapter.”

“It was rather long, wasn’t it?”

“Everyone wants to be an author.”

“We all have our goals.” She closed her laptop and left.

So here I am, fingers still strapped together and typing 4,000 words a day, but backspacing over half of them because they’re typos. I really wanted to finish this novel by the end of the month, but that’s not happening. I’m shooting for October 1, with 30,000 words to go, which equates to 60,000 strokes plus revisions…

…I’m gonna quit now. It’s too depressing.

Reader Friday: A Fan Moment

Reader Friday: A Fan Moment  –  Dale Ivan Smith

Like many authors, I have been fortunate to have moments in my author career where I’ve received emails from fans, or a message on social media from readers who liked my work. There was the woman who plowed through my Empowered series in a few days and wrote to tell me she couldn’t stop reading, and how she’d missed sleep thanks to me because she had to see how the series turned out. Then there was the award-winning fantasy author who emailed to say they had enjoyed my urban fantasy novel Gremlin Night.

Writers are also readers, and I’ve been equally fortunate to have some fan moments with authors whose own writing made a difference to me. One author was David Morrell, who I met in person at a writer’s workshop he gave here in Portland years ago. I’d found his novel First Blood a riveting read, and his non-fiction book on writing, Lessons from a Lifetime of Writing AKA The Successful Novelist. David was as thoughtful and encouraging in person as he was in his writing book. He  took the time to talk to each of us during breaks. Being able to talk to him casually for a couple of minutes meant a lot and helped reinforce the kindness he showed throughout his workshop.

Another was getting to meet Neil Gaiman in person. I had loved his Sandman graphic novel series and his novel American Gods, and his television work for Doctor Who and Babylon 5. At a 2013 book signing hosted by Powell’s Books here in Portland, I mentioned to him I had applied to the six-week Clarion West Writers Workshop he would teach at shortly. When I had applied to Clarion West a few months earlier, his upcoming workshop inspired to go further and apply as well to a two-week novel writing workshop being given by Kij Johnson, another Hugo and Nebula award-winning author.

I ended up not being accepted into Clarion West. However, Kij did accept me for her novel writing workshop and itt had just ended shortly before his book signing. We agreed Kij was a brilliant writer and teacher. I told him that, while I was sorry not to have made it into his workshop, Kij’s had proven transformational for me, and it was thanks to him inspiring me to apply to both CW and the Novel writing workshop. He smiled and reached out and shook my hand.

Now it’s your turn. Please tell us about a fan moment you’ve had with a reader, or as a fan yourself with an author you admire.

 

Thirteen Strange Superstitions About Death

Death is an uncomfortable subject for many folks. Perhaps it’s the severe emotional reaction people have to death—especially if it’s someone close—that makes the living act in bizarre ways. Or maybe it’s because death’s process is not well understood that causes normally rational individuals to believe in irrational concepts.

Yesterday, I was looking over notes from my coroner understudy period. (For those who don’t know of me, I was a coroner in a former life.) One segment in the training was understanding various cultural practices and traditions about death. This was valuable information because a difficult part of a coroner’s job is interacting with the deceased’s family, and those relatives can come from a diverse ethnicity with some pretty peculiar beliefs.

I thought I’d share thirteen strange superstitions about death that I’ve heard of over the years.

13. Coins on the Eyes

This weird practice dates to the ancient Greeks who believed the dead would travel down to Hades and need to cross the river Styx in order to arrive in the afterlife. To cross over, they needed to pay the boat driver, Charon, so coins were placed over the eyes of the dead so they’d be able to buck-up upon arrival.

Secondly, and more practically, many people die with their eyes open. This can be a creepy feeling, having the dead stare at you, and it was thought the dead might be eyeing someone to go with them. Coins were a practical item to weigh down the eyelids until rigor mortis set in—coins being round and fit in the eye sockets as well as being relatively heavy.

The most famous set of eye coins is the two, silver half-dollars set on Abraham Lincoln, now on display in the Chicago Historical Museum.

12. Birds and Death

Birds, understandably, were long held to be messengers to the afterlife because of their ability to soar through the air to the homes of the gods. It’s not surprising that many myths materialized such as hearing an owl hoot your name, ravens and crows circling your house, striking your window, entering your house, or sitting on your sill looking in.

Birds, in general, became harbingers of death but, somehow, the only birds I personally associate with death are vultures.

11. Burying the Dead Facing East

You probably never noticed, but most cemeteries are laid out on an east-west grid with the headstones on the west and the feet pointing east. This comes from the belief that the dead should be able to see the new world rising in the east, as with the sun.

It’s also the primary reason that people are buried on their backs and not bundled in the fetal position like before they were born.

10. Remove a Corpse Feet First

This was a Body Removal 101 procedure we learned in coroner school. We always removed a body from a house with the feet first. The practice dates from Victorian times when it was thought if the corpse went out headfirst, it’d be able to “look back” and beckon those standing behind to follow.

It’s still considered a sign of respect, but coroners secretly know it’s way easier to handle a body in rigor stage by taking it outside feet first and bending it at the knees to get around corners, rather than forcing the large muscles at the waist or wrenching the neck.

9. Cover the Mirrors

It’s been held that all mirrors within the vicinity of a dead body must be covered to prevent the soul from being reflected back during its attempt to pass out of the body and on to the afterlife.

This practice is strong in Jewish mourning tradition and may have a practical purpose—to prevent vanity in the mourners so they can’t reflect their own appearance, rather forcing them to focus on remembering and respecting the departed.

8. Stop the Clock

Apparently, this was a sign that time was over for the dead and that the clock must not be restarted until the deceased was buried. If it were the head of the household who died, then that clock would never be started again

It makes me think of the song:

My grandfather’s clock was too large for the shelf
So it stood ninety years on the floor
It was taller by half than the old man himself
Though it weighed not a pennyweight more

It was bought on the morn of the day that he was born
And was always his treasure and pride
But it stopped, short, never to go again
When the old man died

7. Flowers on the Grave

Another odd belief is about flowers growing on a grave. If wildflowers appeared naturally, it was a sign the deceased had been good and had gone on to heaven. Conversely, a barren and dusty grave was a sign of evil and Hades. The custom evolved to putting artificial flowers on the grave although it’s now discouraged by most cemeteries due to maintenance issues.

Additionally, it’s always been a practice to put wreaths of flowers on a casket. This seems to have come from another practical reason—the smell from scented flowers helped mask the odor of decomposition.

6. Pregnant Women Must Avoid Funerals

Ever heard of this? I hadn’t until I researched this article.

It seems to have come from a perceived risk where pregnant women might be overcome by emotion during the funeral ceremony and miscarry.

IMO, that’s pushing it.

5. Celebrities Die in Threes

And have you heard Ed McMahon, Farrah Fawcett, and Michael Jackson died one-after-the-other, three days in a row? It’s an urban myth that this regularly occurs with celebrities, and it’s the celebrity curse.

To debunk this, the New York Times went back twenty-five years in their archives. Apparently, this is the only time three well-known celebrities died in a progressive three-day group.

4. Hold Your Breath

Another terribly impractical superstition is that you must hold your breath while passing a graveyard to prevent drawing in a restless spirit that’s trying to re-enter the physical world.

That might be a problem if you’re passing Wadi-us-Salaam in Najaf, Iraq. It’s the world’s largest cemetery at 1,485.5 acres and holds over five million bodies.

3. And the Thunder Rolls

Nope, not the Garth Brooks song. It’s thought that hearing thunder during a funeral service is a sign of the departed’s soul being accepted into heaven.

Where I grew up, thunder was thought to be associated with lightning and being struck by lightning was always a sign of bad luck, possibly even death.

2. Funeral Processions

There’re lots of superstitious beliefs around funeral processions.

First, some consider it very bad fortune to transport a body in your own vehicle. And approaching a funeral procession without pulling over to the side and stopping is not only bad taste, it’s illegal in some jurisdictions. It’s said if a procession stops along the way, another person will soon die and the corpse must never pass over the same section of road twice. Counting cars in a procession is dangerous because it’s like counting the days till your own death. You must never see your reflection in a hearse window as that marks you as a goner. Bringing a baby to a funeral ensures it will die before it turns one. And a black cat crossing before a procession dooms the entire parade.

One thing I know to be true about a funeral procession is what happens when you leave the back door of the hearse unlatched while quickly accelerating uphill.

1. Leaving a Grave Open Overnight

I don’t know if this is a superstition or not, but I see it as good, practical advice. According to the International Cemetery, Cremation, and Funeral Association, the standard grave size is 2 ½ feet wide by 8 feet long by 6 feet deep.

With a hole that big looming in the dark, cutting through the graveyard on the way home after getting a snoot-full at the bar, you could fall in and kill yourself.

What about you Kill Zoners? Have you heard any of these strange death superstitions? And do you have any additional ones to offer?