Greatest Hits from the 2024 Flathead River Writers Conference Part 2

by Debbie Burke

@burke_writer

Late Breaking News: This morning, I’m being interviewed by radio station KGEZ (Kalispell, Montana). To listen live, visit KGEZ.com and click at the top left side of the home page.  Pacific 8:10 a.m., Mountain 9:10 a.m., Central 10:10 a.m., Eastern 11:10 a.m.

Or you can listen later by scrolling down KGEZ’s home page to “In Case You Missed It.” 

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Two weeks ago, I wrote about the inspiring Flathead River Writers Conference.  If you missed Part 1, here’s the link.

Today features more highlights from the other excellent speakers.

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Maggie Doherty

Freelance writer Maggie Neal Doherty is a future thinker who knows how to take the initiative. When she realized the local newspaper had no female reporters, she pitched them with her qualifications and scored a regular op-ed column. She also initiated a new book review section at a time when many publications are cutting back on book reviews.

She specializes in finding unusual niches like “Duct Tape Diaries,” a publication by a major raft manufacturer that features articles about river rafting. With two small children, she came up with the quirky angle of waste disposal during family raft trips: “How I Got My Kids to Poop in a Bucket.”

Questions Maggie asks before querying editors:

  • What is the story? It’s not just the topic of the article but a compelling reason behind it.
  • Why is it important now?
  • Why are you the person to write it?

If the topic is “evergreen” (useable at any time), why is the story timely now?

Editors want to know you can deliver the story, meet deadlines, and write within the required word count.

Maggie’s strategy has resulted in credits in The Guardian, Washington Post, High Country News, LA Times, and more.

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Keir Graff

Chicago-based Keir Graff had an enviable former career where he “got paid to read” as the senior editor of Booklist, the primary source for libraries when deciding which books to buy. Now he cowrites middle-grade mysteries with James Patterson, as well as adult and children’s fiction under his own name and with a coauthor under the name “Linda Keir.”

Keir revealed the secrets of a working writer, sharing the hard truth that few authors can survive on book sales alone. He cautions that “writing a book is like buying a lottery ticket that takes a year to fill out.”

He compares writing-related work to an investment portfolio. If you have only one income source and it dries up, you’re out of luck. If you diversify into related fields, like ghostwriting, editing, coaching, teaching, speaking appearances, etc., those other income sources take up the slack if book sales drop. Using a strategy of wearing many hats, Keir has forged a successful career.

While Keir gave straight talk about the challenges, he also offered encouraging, actionable tips to make a living as a writer, including:

  • Be the best writer you can be.
  • Leverage your expertise. Give talks about your areas of expertise, knowledge of a place, specialized abilities, etc.
  • Price yourself accordingly. Start low then increase fees as your experience and reputation expand. Ask clients and speaking venues, “What is your budget?”
  • Ask for help, advice, and introductions. Always be gracious if the answer is no.
  • In addition to writing, do five things every day. “Things” can be querying, promotion, outreach, networking, following up on queries, building platform, etc.
  • Set a goal. Once you achieve that goal, set a new one. Keep setting and achieving goals.

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Zoe Howard

Zoe Howard is an associate literary agent with the Howland Agency and a literary publicist with Pine State Publicity. She walked us through DIY publicity angles for launching a book. She shared sample  questionnaires used by PR firms.

About the author:

  • Who are you?
  • Where are you from? If you moved, why?
  • How do you describe yourself to people?
  • What is your day job/work?
  • What gives you the ability to write this book at this time?
  • What interview questions would you like to be asked?

About the book being publicized:

  • What are one-word topics about this work?
  • What themes are you striving for?
  • What inspired this work?
  • What timely topics intersect with this work?
  • What research did you do?
  • How do you talk about the work with different people, e.g. friends, colleagues, your mom?
  • Who helped this book along the way?

What does publicity look like:

  • Reviews
  • Interviews
  • Events
  • Awards
  • Essays/excerpts
  • Momentum

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Joanna MacKenzie

“Keep readers hungry but give them cookies,” advises literary agent Joanna MacKenzie of the Nelson Agency. IOW, make readers eager to find out what happens next but give them snacks in the form of hints that will pay off during the journey.

Joanna gave a shout out to TKZ alumnus Larry Brooks and his book Great Stories Don’t Write Themselves.

She offered a rare peek inside an agent’s head with 16 questions she asks when considering a manuscript.

  1. Is the writing good?
  2. Is there a market?
  3. Am I excited to turn the page?
  4. Am I confused?
  5. Is the premise unique?
  6. Is this the right point of view for the story/scene?
  7. Do I care about the character?
  8. Are there meaningful internalizations? Is there too much “show” and not enough “tell”? (Note: Refreshing to hear an agent break from conventional wisdom)
  9. Are there both internal and external arcs?
  10. Is there a sense of place?
  11. Is there a compelling conflict?
  12. Is the dialogue trying too hard to be realistic?
  13. Is it plausible?
  14. Is there a beginning, middle, and end?
  15. Does every scene move the plot and character forward?
  16. How much work are we going to have to do?

Digging into characters, Joanna says, “If the antagonist has time to lean, they have time to be mean. If they’re not doing anything, put them to work making life more difficult for the hero. Make sure every scene includes a shift in who has the upper hand.”

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The criteria I often use for measuring a conference’s success is the level of interaction among attendees. Sometimes introverted writers are shy about talking with strangers or even admitting they write.

Not at this conference! Conversations were friendly and lively. People freely shared stories about their projects, struggles, successes, interests, and personal lives.

Old friendships were rekindled and new ones made. Business cards and emails were exchanged.

Exhilarating, energizing, and exhausting. You can’t ask for better than that.

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TKZers: In your experience, what makes a successful conference? Want to give a shout out to your favorite?

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Today is election day. Remember to vote.

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For readers who like to hold a physical book in their hands, Debbie Burke’s new thriller Fruit of the Poisonous Tree is now in paperback as well as ebook! Sales link. 

Cover by Brian Hoffman

No More Platform Anxiety, Please

by James Scott Bell
@jamesscottbell

A recent post by agent Janet Kobobel Grant offers some welcome relief on the dicey subject of “platform.” I’ve been slapping that particular bongo for years. How are new fiction writers supposed to create a following before they have any books out? I even pulled up a comment I made on TZK ten years ago (before I was a contributor!), to wit:

By far and away the best “platform” for us is OTHER people yakking it up about our books. Word of mouth has always been the most powerful marketing tool. You don’t get that by blogging, tweeting or shouting. You get it ONLY by writing books people talk about. That has to be job one.

The flip side is the best promoter in the world cannot overcome a book that fizzles with the reading public. It can get you a strong introduction, but from there the book takes over. If it does fizzle, the answer is not more promotion; the answer is a stronger book.

Yet many a publisher has pushed platform building, even for unpublished writers, leading to increased levels of scribal stress and sales of Pepto-Bismol.

A platform, as the book industry sees it, is whatever you do to engage and interact with a significant portion of the public. That includes social media, blogs, vlogs, podcasts, and even good old public speaking.

All of those things take effort and cut into a writer’s creativity and productivity time. So does it make sense to spend that capital trying to create a platform at the expense of writing good books?

There is no shortcut to platform success, either. Sure, you can farm 50,000 Twitter followers, but how many of them are truly interested in you? Or you in them (shown by actual engagement)? That’s the key to social media. Thus, I was glad to read Janet’s comments:

The second group of editors I met with started off our conversation by saying they have come to realize it’s unrealistic to expect a newer novelist to have a large platform. Upon what foundation can a fiction writer build that platform? Especially as a debut novelist, you can only engage potential book-buyers so much in your writing and research endeavors before your attempted connections take on a bland sameness.

However, Janet continues, these fiction editors do want to see that a writer is “willing” to engage in platform building. Which means at least one social media footprint. The big takeaway is something I’ve advised for years:

These editors believe that choosing to focus on one aspect of social media is the best route to go. Rather than dabbling in several mediums but not really figuring out what works for you, dig into one medium and gather all your friends or followers in that one spot.

So which social media outpost is best for you? Read and reflect on Sue Coletta’s excellent post on the topic. Be sure to follow the links and also read the comments. You’ll make wiser social media choices if you do.

Janet Grant concludes:

I hope you’re taking a deep breath as you consider that some of the pressure to collect names and online connections has let up just a bit. None of these editors would say platform isn’t important. But each of them would say she—and the whole publishing team—is taking a more nuanced look at the planks of each writer’s platform.

By the way, if you want to plow right through the nuance, write a book that blows them all away. Then you can talk about platform all you want.

As I was prepping this post, an article entitled “How to Reduce Marketing Anxiety and Confusion by industry expert Jane Friedman appeared on the PW site. Jane writes, in part:

In a great scene from Lost in Translation, Bill Murray’s character says, “The more you know who you are and what you want, the less you let things upset you.” If I could customize that for today’s authors, I’d say, “The more you know who you are as an author and what readership you seek, the less confused you’ll be about marketing.” And the less you’ll be influenced by the crowd.

It’s easy to feel anxious about your progress when you see your peers engaging in new forms of publishing or marketing and you feel pressured to join. But the more you’re focused on your own long-term outcomes and how to wisely use your time and resources, the better prepared you’ll be to consider or experiment with new tactics, adopting or discarding them as you see fit.

So how is your platform anxiety these days? Does it ever detract from your writing? What are you doing about it?