Author Archives: Sue Coletta

About Sue Coletta

Sue Coletta is an award-winning crime writer and an active member of Mystery Writers of America, Sisters in Crime, and International Thriller Writers. Feedspot and Expertido.org named her Murder Blog as “Best 100 Crime Blogs on the Net.” She also blogs at the Kill Zone, Story Empire, and Writers Helping Writers. Sue lives in New Hampshire, her humble abode surrounded by nature and wildlife. Her backlist includes psychological thrillers, the Mayhem Series (books 1-4) and Grafton County Series, and true crime/narrative nonfiction. Now, she writes gripping eco/environmental thrillers with a focus on wildlife conservation, Mayhem Series (books 5-9 and continuing). Sue's appeared on the Emmy award-winning true crime series, Storm of Suspicion, and three episodes of A Time to Kill on Investigation Discovery. Learn more about Sue and her books at https://suecoletta.com

Tips to Improve Newsletters Part II: Design

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Designing an author newsletter can be a daunting task. Whether you‘re a seasoned veteran or a first–time author, it‘s important to create an effective newsletter to nurture the author/reader relationship and expand your audience. 

Ready to roll up your sleeves and dive in? Cool. Let’s do this.

K.I.S.S.

A simple design works best. As JSB mentioned in the comments of Part I, many of us suffer from newsletter fatigue, so don’t confuse readers by adding more than a few key features. A minimalist style keeps the focus on the content.

Email services like MailerLite or MailChimp offer multiple templates that don’t require any tech skills to customize. Most are drag & drop.

Header Image

A high-quality header image sets the tone for your newsletter. I use the same header as my website, so readers instantly recognize the email is from me.

Catchy Headline

If your headline allows the reader to think, “Meh. I’ll read it later” chances are they’ll never get around to reading the newsletter. An irresistible headline encourages the reader to open your email as soon as it hits their inbox. Headlines aren’t easy. I still haven’t mastered them, but I have learned a few tricks.

  • Make readers feel like they’ll learn something. Example: How to Decipher Crow Language
  • Or focus on actionable steps. Example: Befriend Crows in 5 Easy Steps
  • Or solve a problem. Example: 6 Ways to Spend Less Money on Crows (if any of you ever receive an email with this headline, please forward it to me. LOL)

Once you have your header image and headline, it’s time to focus on your content.

Content

As I mentioned in Part I, give more than you receive. The majority of your newsletters should not ask your audience to buy anything. Condition them to click links, yes, but not a purchase link. For example, to match one of the above headlines, I could include a link to a live feed of crows building a new nest. Which, by the way, often includes weaving metal wires into the base to strengthen the foundation.

By giving more than you receive, you build trust. After all, you wouldn’t shove your book(s) in the face of someone you just met in person. Correct? Same principles apply.

The content should be concise, focused, and relevant to your theme. For a refresher on theme, read Part I. One of the easiest ways to lose subscribers is to overwhelm readers with too much information. No one will take the time to read a lengthy newsletter. Instead, fulfill the promise in your headline. Nothing more, nothing less. If you have more to say on the subject, save it for next time. The perfect length for a newsletter, so it’s worth your readers’ time but not time-consuming, is about 3-4 paragraphs.

Call To Action

At the end of your newsletter, include a clickable call-to-action button with compelling language like “Watch Live Feed” or “Download Free Book.” One of my favorite calls-to-action is “Hit Reply.”

Before the CTA, I ask a question. A few examples are:

  • Tell me about your favorite childhood pet.
  • Have you ever seen a bald eagle up close? What about a golden eagle? What was that experience like for you?
  • Have you ever been whale watching? How’d you feel when the whale breeched?

Note the words in bold. When you ask readers to hit reply, you are initiating a friendly conversation. Not only do you get to know your readers but you’re nurturing the author/reader relationship. And you’d be surprised how much people appreciate an author asking them anything, even if it’s only, “How’s your day going? You doin’ all right today?”

Too many authors toss out orders without giving two sh*ts about the people who read their books. Things like, buy my books, review my books, tell all your friends about my books, preorder my new release, follow me on every social media site and share all my posts. I saw your review on Amazon, but why didn’t you also review on BookBub and Goodreads and B&N and Apple and Google Play and Kobo?

Sadly, I’m not exaggerating as much as one might think. Not long ago, I unsubscribed from a well-known author’s newsletter after she told me to buy two copies of her new book, one for me and one for a friend. Seriously? I don’t care who you are. I’m not buying two $20 paperbacks because Miss Bigshot Author ordered me to do it. In fact, I stopped reading her books altogether. I’d rather support authors who appreciate their readers. How ’bout you?

Another author messaged me on social media to tell me she thanked me for my help in the acknowledgments, then had the audacity to say, “Buy the book to see your name.” If that wasn’t bad enough, she then asked if I could buy it that second — not later that night or in the morning — I had to buy the book right then. And, get this, send her a screenshot of the confirmation page as proof of purchase! The nerve of some people.

Ahem. Anyway…

By asking a simple question at the end of my newsletter, I’ve received some truly heartwarming responses. Readers just want to know they’re more than a sale to us. They want to be seen. Don’t we all? So, be genuine, be kind, and show your humanity.

Okie doke. Well, since we didn’t get to onboarding sequences and other time-savers, stay tuned for Part III.

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Restless Mayhem is available at all online retailers.

5 Tips to Improve Newsletters – Part I

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When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?

How Critical Distance Improves Writing

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The conversation about critical distance doesn’t come up often in writing circles. If someone does raise the point, critical distance is usually mentioned in passing as though other writers should inherently know what it is and why it’s important. Let’s change that today.

What is Critical Distance?

The phrase stems from researchers who lost all subjectivity in their analysis. To regain clarity (critical thinking), they had to step away from the project for a while.

Practitioner researchers have often been criticised for a lack of critical distance from their work often leading to conclusions which can be, in the field of objective research, critiqued for a lack of creditability and validity (Saunders, 2007). Also inherent in this type of research is the fact that the types of practitioners who come to this kind of research often have been thinking about the research topic for several years bringing with them a host of assumptions and ideas of what they want to find out and usually already having a theoretical stance for the project (Drake and Heath, 2011; Wellington and Sikes, 2006).

—Michelle M. Appleby, University of Derby

 

  • Surgeons aren’t allowed to operate on family members.
  • Cops aren’t allowed to investigate a family member’s murder.
  • Judges aren’t allowed to preside over a loved one’s case.

These rules are in place because the surgeon, cop, and judge cannot be objective if a personal connection exists.

What’s more personal than writing?

While drafting, we wear love goggles. We’re so wrapped up in our characters, we lose all objectivity. It’s only after we’ve gained distance that we can view the story through the proper lens. Also, we may miss plot holes or leave threads dangling while drafting.

I’ll give you an example…

When I wrote the first draft of Restless Mayhem, one of my anti-heroes mentioned two characters from a previous book. I’d originally planned to have these two characters play a critical role in the story, but then the plot twisted and turned and my original plan changed. Well, I forgot to change the conversation at the beginning of the book. Even though I read the manuscript a few times, I still missed it. After I set it aside for a month, those two names popped right out. And I thought, gee, why are they there?

At that point, I couldn’t recall what my characters did with that information, so I left myself a note and continued on. Guess what? No one ever mentioned those two names again. Never. Whoops! I ended up changing the names to two characters who did play a vital role in the plot. But what if I hadn’t set the manuscript aside? I’d have a lot of confused readers.

Does your character have an accent in chapter two that disappears in chapter twenty?

Does someone have green eyes that turn brown by the end of the book?

Did you name the cat Henry and then change it to Harry?

Did your character have a left arm injury that moved to the right?

Even though most of the above you’ll include in your story bible—you made one, right?—we can still miss seemingly insignificant details if we forego the critical distance stage. I know you’re excited to release your new book baby, but that puppy will shine even more if you allow it to sit a while. I’m amazed by what I find once I return to the manuscript.

How can we view our creations through an objective lens?

After you’ve written the first draft, set it aside for x-amount of weeks. The length of a break varies between writers. For some, two or three weeks may be enough. Others may need a month or more. There’s no right or wrong answer here. Whenever you’ve gained enough distance that you don’t recall every scene. The best way to do that is by working on a different project while the draft cools.

Benefits of critical distance…

  • Easily fix writing tics.
  • Catch typos and grammatical errors.
  • Seal plot holes.
  • Tie-up dangling threads.
  • Swap weak verbs for strong ones.
  • Correct passive voice.
  • Fix clunky words, awkward sentences, and/or phrases.
  • Deepen characterization.
  • Better ground the reader in the setting.
  • Strengthen your theme.
  • Make your writing more expressive.
  • Paint a more vivid mental picture.
  • Infuse more emotion.
  • Change body cues (1st drafts often include obvious or less-than ideal body movements).
  • Convey emotion better.
  • Rewrite to remove some dialogue tags.

Do you let the manuscript rest once you complete the first draft? How long do you let it sit?

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Preorder for 99c!

*Please note: 99c sale is only available on Amazon.

Restless Mayhem releases in ebook and paperback on April 26, 2023. Can’t wait!

 

Writing Etiquette Redux

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I’m republishing this post for three reasons:

1) I mentioned I bought back my rights to the Mayhem Series. Without fellow writers lending advice and sharing their experience with me, I’d probably still be tryin’ to figure out how to Indie pub the first five books, never mind be ready to publish book 6. I have a new editor, whom I adore, and my favorite cover designer jumped on board, too. Wait till you see my new cover. So exciting!

2) I had the misfortune of reading an author’s “bad behavior” list on Twitter. This woman tweets out an ever-growing list of bad behavior by authors. Some of the things on that list of 100 is downright shocking. So, a redux seemed like a good idea.

3) I’m reading book 6 one last time before creating my ARCs. This is my neurotic stage, nitpicking every single word, and ignoring any compliments from my editor. Almost done, so I can probably shelve the crazy long enough to respond to comments. 😉

Writing Community Etiquette

One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.

How To Read Body Language

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As writers, it shouldn’t surprise you to learn that even while silent, our bodies speak volumes. Nonverbal cues — body language — are the physical behavior, expressions, and mannerisms that communicate how we really feel.

Whether we’re aware of it or not, our bodies are sending nonverbal signals when we interact with others. By analyzing gestures, posture, tone of voice, level of eye contact, etc., we can learn many things. Body cues enhance dialogue between characters.

Are you reading those same signals in the real world?

Members of the Animal Kingdom rely on body language to warn each other of potential danger. Crows are especially attuned to their environment. Just sayin’. 😉 I believe animals are our greatest teachers. We can learn a lot by studying how they interact with their environment and with different species. Matters not if a squirrel doesn’t speak crow, raven, or blue jay. That squirrel still knows how the birds are feeling, and vice versa, by reading their body language.

When we say one thing, but our body language says the opposite, the listener may conclude we’re being dishonest. And rightfully so. For example, we may say “yes” while wagging our head from side to side. Because body language is a natural, subconscious act that broadcasts our true feelings and intentions, the nonverbal signal is more accurate than spoken words.

Being cognizant of our own body language and perfecting how to communicate more fully is a valuable skill to learn for interviews, sales, book signings, video marketing, etc…anywhere we interact with others. Profilers and investigators rely on body language to help them dig for the truth.

Face Facts

The human face is extremely expressive, able to convey countless emotions without saying a word. Unlike other forms of nonverbal communication, facial expressions are universal. Indistinguishable across cultures, facial expressions show happiness, sadness, anger, surprise, fear, and disgust, to name a few.

Say Cheese

Not everyone smiles the same way. Some favor a close-lipped smile over a toothy grin. In general, when someone’s authentically happy, their whole face lights up and smile lines extend up to the corners of their eyes. On the flipside, a closed mouth smile may mean they’re masking their real emotion or appeasing their audience to avoid conflict.

Un-kissable Lips

Another mouth-related clue, pursed lips almost always indicate dissatisfaction or anger.

Eye of the Tiger

Since the visual sense is dominant for most people, eye contact is an important nonverbal body cue. The way we look at someone communicates many things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of conversation and for gauging the other person’s interest and response.

If you’re chatting with someone and they narrow their eyes, their body language portrays anger, confusion, or suspicion, and in some cases, deep concentration.

Liar, Liar, Pants on Fire

When someone is being dishonest, they’ll look up to their upper right (your left when facing them). The right side of the brain is our creative side (as you probably know). That glance upward allows them to access that part of the brain, thus thinking more creatively while fabricating the truth. They may also pause—stall—to buy time while constructing a more convincing lie.

Can You Hear My Body Language?

Consider how you perceive others by the way they sit, walk, stand, or hold their head. The way we carry ourselves nonverbally communicates a wealth of information. This type of body language includes posture, stance, and more subtle movements (as shown below).

Hot Crossed Buns Arms

How someone holds themselves says a lot about what they’re thinking, especially when it comes to their arms. A closed-off position indicates self-protection and blocking out a negative source. When we’re comfortable or open to communication, we’re more likely to stand with relaxed arms.

Space Shot

Have you ever had someone invade your personal space? Made you uncomfortable, right? We all need physical space, though that distance differs depending on the culture, situation, or closeness of the relationship. We use physical space to communicate many different nonverbal messages, including intimacy, affection, aggression, or dominance.

If someone’s uncomfortable or disinterested, they may slightly turn away from the conversation—whether they realize it or not.

Footprints in the Sand

Take note of the feet. Subconsciously, we tend to point our toes in the direction of where we’d like to go. If someone’s enjoying your company, their feet should point toward you. But if they desperately want to bolt, their feet will likely point toward the nearest exit. One caveat to this research is pain. Hence why we need to consider the person we’re talking to as well as the context of the encounter.

Nervous Nellie

When someone is nervous, they’ll often sit with their ankles crossed. Surprising, right? One exception is when the rest of their body portrays openness. For example, lacing fingers behind their head, reclined, with ankles crossed straight out in front of them. But if they lean back with their arms crossed it signals objection. Hence why you may want to reconsider how the interaction is going. If you’re trying to win someone over, engage them with questions and see if they lean forward instead.

Pat-A-Cake, Pat-A-Cake, Baker’s Hands

Gestures are woven into the fabric of daily life. A wave, point, or animation of hands often express emotion. Interestingly, some gestures vary between cultures. For example, flashing the “okay” hand signal conveys a positive message, but it’s considered offensive in Germany, Russia, and Brazil, for example. Should we discuss raising the middle finger? Hand signals don’t get much clearer than that. 😉

Stroking the chin often indicates a high interest in the conversation. Likely that person will ask probing questions to learn more. If you spot this cue, you’ve piqued interest among a captive audience.

Reach Out & Touch Someone

We communicate a great deal through touch. Think about the message behind a weak handshake, or a warm bear hug, a patronizing pat on the head, or a controlling grip of the arm.

The Nose Knows

Many people touch their nose, sniff, or breathe heavier when stressed. Breathing regulates the body, eases tension while we communicate, and helps us to regain composure. If we pay attention to these behaviors in others, it’ll help unearth the truth. Again, context is key. If someone is ill or has a health issue, we can safely disregard sniffing. But repetitive sniffing or quickened breaths indicate the person feels unbalanced or is trying to remain composed.

Watch Your Tone of Voice

Never is it a matter of what we say, but how we say it. When we speak, others read our voice while listening to our words. Timing, pace, volume, tone, inflection, and utterances that convey understanding, such as “ahh” and “uh-ha” are all good indicators to watch for. Think about how your tone changes when you add sarcasm, anger, affection, or confidence.

One Size Does Not Fit All

Keep in mind, body language is not always 100% accurate. The context of the situation as well as the individual we’re speaking to are both key factors to consider.

Writing aside, are you aware of body language in the real world? Funny stories always welcome!

On a personal note, I regained full control over my Mayhem Series. Woohoo! Created my own imprint and Indie pubbed all five books. What an amazing feeling! Book 6 is with my editor and I’m working with my cover designer now. Gotta share my new logo. You’ll get a kick outta it. 😉 Still waiting for Amazon to transfer my reviews. Other than that, I’m having a blast with my newfound freedom.

 

Can Writing Heal Physical Pain?

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Let me preface this post by saying, discussing my personal struggles with pain is my least favorite subject. The only reason I’m even broaching this subject is because I discovered a cool connection between writing and pain management, and I hope it’ll help those who need it.

Last week, New Hampshire got hammered with one snowstorm after another, the totality of which resulted in snowbanks taller than I am. With such unsettled barometric pressure and weather patterns, my RA and psoriatic arthritis kicked into overdrive. For me, writing has always been the best pain medicine. When I’m in the zone, I leave my fractured skeleton in the chair and escape into my fictional world. But something—email, social media, direct messages, marketing, blogging, phone calls, and texts—kept yanking me out of my fictive dreamland when I needed it most, and the moment it did, my body screamed in protest.

And so, for self-preservation, I climbed back into my writing cave, padlocked and soundproofed the door behind me. Hence why you didn’t see me in the comment section last week, or on social media. For once, I put my own wellbeing above everything else. By the time I emerged from the writing cave a week later, I’d added over 30K words to the WIP. Now, I only have one or two chapters left to reach The End of Mayhem Series #7. Yay!

Anywho…

The U.S. Pain Foundation describes chronic pain as the following:

When you try to put your hand over a hot burner on the stove, your brain signals to you that it’s hot and you quickly move your hand away. This acute pain center lights up circuits in the nociceptive area, the acute brain center, alerting you to move away. 

Imagine if you can’t move your hand away from the burner even though you know it’s going to hurt. You get that signal telling you it’s too hot, but you cannot move your hand away. How would you feel? Angry? Enraged? Fearful? Panicked? You can’t stop the pain even though you know it’s coming. These natural emotions set off chemicals and hormones like fight-or-flight adrenaline, cortisol, and histamines which sensitize the nervous system, raise anxiety levels, and amplify our sensation of pain.

Is it any wonder we’d seek an escape?

With chronic pain, the pain travels through the emotional area of the brain or sympathetic nervous system. The emotion and pain pathways are so closely linked that it’s only possible to experience meaningful pain relief when you break this connection. Separating our emotions from our pain pathway is a learned skill, and writing plays an important role.

When we write, our brains release chemicals that calm the nervous system. Daily writing creates new neural circuits in the brain, giving us new ways to respond to old pain triggers. The new, healthy circuits eventually grow stronger than the old pain circuits.

A 1986 study uncovered something extraordinary, something that inspired generations of researchers to conduct several hundred more studies.

The gist is this. Professor Pennebaker asked students to spend 15 minutes writing about the biggest trauma of their lives. Or, if they hadn’t experienced trauma, to write about a difficult time. Meanwhile, a control group spent the same number of sessions (4) writing a description of something neutral like a tree or their dorm room.

For the six months that followed the study, the professor monitored how often students visited the health center. Remarkably, the students who’d written about their trauma and real emotions made significantly fewer trips to the doctor. Ever since, the field of psychoneuroimmunology has been exploring the link between what’s now known as expressive writing, and the functioning of the immune system. Psychoneuroimmunology studies examine the effect of expressive writing on everything from asthma and arthritis to breast cancer and migraines, with surprising beneficial results.

Writing even heals physical wounds faster.

Brave volunteers engaged in expressive writing; a second group did not. Days later, they were all given a local anesthetic and a punch biopsy at the top of their inner arm. Researchers monitored the 4mm wounds. The volunteers who engaged in expressive writing healed faster than the others.

What does the act of committing words to paper do? Initially it was assumed this occurred through catharsis, that people felt better because they’d released pent-up emotions. But then Pennebaker dissected the language used by the two groups.

The fast healer’s point of view changed over the course of the four sessions. They began with 1st person, then moved to deep 3rd, suggesting they were looking at the event from different perspectives. They also used “because” and the like, implying they were making sense of the events and putting them into a narrative. The results proved the simple act of labeling your feelings and putting them into a story boosts the immune system.

Sounds a lot like crafting fiction steeped in real emotion, doesn’t it?

What Pennebaker found curious but makes perfect sense to me (and you, probably) is that simply imagining a traumatic event and writing a story about it also made wounds heal faster, concluding that the writing has less to do with resolving past issues and more to do with finding a way of channeling real emotions.

Despite several decades of research showing that writing works to manage pain, it’s rarely used clinically. Also, the process works better for some people than others, depending on how well they engage with the process.

So, the next time you’re in pain, lock yourself away in your writing cave. Your body and WIP will both thank you. 😉

Do you have any personal experience to share? What do think about these studies? 

How To Adopt a Writing Mindset

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The word “success” has various meanings. Some writers stay laser-focused on the end result, but I propose that we step back, slow down, and view success as footprints in the sand. Each footprint represents one day.

Will you step into that print or let it wash away in the tide?

Success is about adopting a growth mindset. Every morning I watch the sunrise. Why? Because it grounds me with a positive mindset for the day. If you roll over and slap the snooze button, dreading the day ahead, you’ll start the day with a negative mindset. Things tend to roll downhill from there.

Have you ever heard a writer complain that they’re just not any good at writing? That’s called a fixed mindset. Their mind is made up. They will never be a good writer. Period. End.

A growth mindset is positivity based. The writer with a growth mindset says, “I may not be the best writer today, but I will be.”

See the difference?

The writer with the growth mindset is stepping into the footprint to see where it leads. The writer with the fixed mindset would rather complain about writing on social media and let the footprint melt away in the tide.

Success is not about how many books you’ve sold, the amount of traffic to your blog, or even an article going viral. Instead, success is about progress, growth, and moving forward. That type of success is sustainable and filled with joy. We often say writing is a marathon, not a sprint, and there’s a reason for that. By celebrating small successes along the way to that big dream, we give ourselves positive reinforcement, we cheer ourselves on, we maintain a positive and joyous mindset.

Embrace your potential.

Understand that good writing is not a natural talent. It’s earned through study and practice and showing up every day.

If you struggle with a negative mindset, flip the script.

  • Where the negative writer sees a problem, the positive writer seizes the opportunity to grow and learn.
  • When the negative writer doesn’t know an answer and gives up, the positive writer researches the problem.
  • Where the negative writer sees criticism, the positive writer appreciates the feedback.
  • Where the negative writer might feel jealously, the positive writer feels admiration.
  • Where the negative writer might find something too hard, the positive writer knows the hard work will be worthwhile in the end.

People in general who believe that their efforts and strategies can lead to success are likely to engage in learning activities and take on challenges with enthusiasm, so they learn more, which reinforces their belief that they can learn to write well. In fact, according to some psychologists, this confidence, or self-efficacy, is central to motivation and learning.

What is a writing mindset?

It’s how we think about writing. Because I start the day with a positive mindset, I can’t wait to get to my keyboard. I know I’m gonna have a great day. Why? Because a writing mindset supports creative work.

How we approach and frame our writing problems lead to positive or negative outcomes. Working on developing a growth mindset will support your writing process.

So, for example, if you believe you can only write on Monday mornings from 8-10 a.m., you’re already making decisions about your ability to write on a Tuesday or a Wednesday or a Saturday, so if you slip behind the keyboard on any other day but Monday, it’ll be harder to write. You’ve handicapped your creativity with a fixed (negative) mindset.

How do we develop a writing mindset?

It’s about thinking that supports creativity, productivity, and persistence within our written work. It’s about reframing negative thought patterns. For example, I am not a poet, but I would never say I couldn’t write a poem. I would never say I couldn’t write anything. That’s not a self-serving statement. It stems from the knowledge that I can learn to write anything I want. And so can you!

A writing mindset challenges negativity and forces us to examine where negative thoughts stem from. Fear? Anxiety? Low self-esteem?

Writers with a growth mindset rarely, if ever, experience writer’s block. Why? Because we’ve harnessed the power of self-belief and positivity.

Benefits of a Writing/Growth Mindset

  • You will feel more in control of your writing.
  • Writing won’t feel so elusive and magical (magical meaning, to the point where you can’t replicate it).
  • You’ll be able to decide when and where you write rather than waiting for motivation or inspiration.
  • You’ll learn to show up and put in the hours.
  • You’ll step into the next footprint to see where it leads.

Okie doke, my beloved TKZers. There’s your Monday morning pep-talk. Now, go seize the day!

What Do Ringtones Say About Your Characters?

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One of my favorite ways to play with characterization is to assign my main character a ringtone.

In my Mayhem Series, Shawnee Daniels started with “You Oughta Know” by Alanis Morissette. Two books later, she switched to ZZ Ward’s “Put the Gun Down.” And now, she has “Ironic” also by Alanis.

Even without any other information, I bet you’ve already formed a visual of who she is, based on her ringtones.

If you guessed snarky and badass, you’re right. 😉

In my Grafton County Series, I used ringtones to show my main character’s emotional wellbeing. Sage Quintano has no designated ringtone for herself, but she constantly changes her Sheriff husband’s ringtone as a form of silent communication. She’s done it so many times, I doubt I could list them all, but let’s go through a few to show what she’s saying to her husband.

  • “Here Comes Goodbye” by Rascal Flatts

Considering this is a psychological thriller series, not romance, Sage used this ringtone to indicate fear.

  • “How Am I Supposed to Live Without You” by Michael Bolton

This ringtone showed Sage’s gut-wrenching devastation when their child was abducted.

  • “Just Once” by James Ingram

This ringtone showed Sage’s sadness about a rough patch in their marriage.

  • “Tonight I Wanna Cry” by Keith Urban

This ringtone indicates Sage’s sadness, too.

  • “Live Like You Were Dying” by Tim McGraw

Though this is an uplifting song, Sage used the ringtone to show a ticking clock on her life.

  • “If I Die Young” by The Band Perry

Sage used this ringtone to show fear.

  • “Let it Hurt” by Rascal Flatts

This one still gets me every time. Sage used this ringtone to show her devastation over an incident involving Ruger, one of her beloved dogs. Don’t worry. He survived. 😉

  • “All of Me” by John Legend

Sage used this ringtone to show her husband she’s feeling frisky.

  • “Only Women Bleed” by Alice Cooper

Sage used this ringtone to show her fear while being stalked by a killer. The killer also sent her this song, so it worked two-fold.

  • “Hurt” by Christina Aguilera

If you know, you know. This song shows soul-crushing sadness, and Sage used it to portray exactly that.

  • “Don’t Let the Sun Go Down on Me” by Elton John

Sage used this ringtone to show panic. If her husband didn’t hurry, she may die.

To add validity to this post, I ran a search to see how other writers might use ringtones. Couldn’t find what I was looking for, but Forbes had an interesting article.

Research indicates that people do judge mobile users based on their ringtone. In 2005, U.K.-based carrier Tesco Mobile surveyed 1,000 customers and discovered that 21% of them thought having a standard ringtone was “uncool.” The survey also concluded that people who use their own recorded voice as a ringtone are self-obsessed, and that users who constantly change their rings might be flighty and unreliable.

No rocket science, that. But there’s no doubt that ringtones have become big business because people want to say something personal about themselves. So we wondered, what does your ringtone say about you?

If your phone plays a classic rock tune, you’re showing your age, but you get points for figuring out how to change the ringer, Gramps.

If your phone is still playing “Jingle Bell Rock” in July, you’re not going to impress people with your productivity.

If your ringtone is a current hip-hop or R&B hit, you’re young at heart, but you’re not particularly original. Hip-hop ringtones accounted for more than half of the $300 million U.S. market in 2004.

If your phone plays the sound of an old mechanical phone bell, you’re not as funny as you think you are.

If your phone plays the theme song to a television show, you’re not going to impress anyone with your intellectual acumen. Perhaps a Mozart or Beethoven ringer would do some damage control.

If your phone never leaves vibrate or silent mode, you may be the kind of important person who can’t afford to waste time answering a phone call right now. Or maybe you just think you’re that important. However, you may also be considerate and respectful, the kind of person we’d like sitting behind us in a movie theater.

Unfortunately, we tend to get saddled with seatmates whose phones play the popular “Crazy Frog,” the clucking chicken, or any number of other annoying animal noises. If you’re one of these folks, you may be a sociopath.

Hope this post gives you some fun ideas on ways to use ringtones for your characters!

Have you ever used ringtones in your writing? Please explain how/why.

Do you change your own ringtone? Share the song!

If you had to choose one song to describe you, what would it be?

ProWritingAid Premium How-To

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Terry’s last post spurred spawned this one. With many editing softwares available, it’s difficult to decide on the one that will work for you. I use ProWritingAid Premium, though like Terry, I take the advice that resonates and ignore what doesn’t. The worst thing a writer can do is to depend on automated software to do all the heavy lifting, or it’ll strip out your voice and style choices. The nice part of ProWritingAid is its ability to learn. The more you use it, the less it flags nit-picky things. You can also tell it not to check for certain things.

For example, I include quotes with some chapter headings as a subtle POV signal to the reader. Only one character has quotes in his chapter headings. Every single time, ProWritingAid flags the quotation marks for not being closed at the end of each line, even if it’s mid-quote. I don’t want to tell the software to ignore the quote rule or it won’t catch places in the narrative where I may have forgotten the end quote. See what I’m sayin’? Be careful of which rules you set to ignore. You may need that second pair of eyes later.

Whether you use the free or paid version, the first step is to download the software (available for Mac or PC). Once the software downloads directly into MS Word, it’ll add a new button to the top ribbon. Also available for Google Docs, Scrivener (desktop), or as an extension for Chrome, Firefox, Safari, or Edge.

Here’s what it looks like in Word.

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When you want to use the software, click the button. Easy peasy. If you don’t want to download the software, you can use the app instead, which opens in a new tab/window. In the app, you’ll have to upload a doc. When downloaded to Word, the software will read whatever document you’re in.

Once you open the software, click the dropdown menu. Since I write thrillers, I keep it set to Thriller, but you can choose any genre of fiction, formal or business writing, other nonfiction, or even email.

 

 

 

 

 

 

 

 

After PWA processes the document, it’ll show you suggestions for improvement.

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Because I’m using the software as I write this post, it’s showing suggestions for all of it. LOL

If I click the first suggestion, it looks like this…

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The program didn’t like the spaces between ProWritingAid, so I accepted the revision by clicking the highlighted suggestion. Boom — it corrected the spelling for me. The next suggestion was “nice” in the opening paragraph of this post. I clicked “ignore,” but check out the alternatives…

 

 

 

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Let’s move on to fiction… For this post, I pasted a few paragraphs from the WIP. Keep in mind, I’m in the drafting stage. 😉

A gunshot coiled through the dark forest, and he ducked, the bullet sailing over him. Not that I could pinpoint something that small, but it sure didn’t hit him. Before the scumbag had time to fire a second shot, Mr. Mayhem dove on top of him, tackling him, wrestling in the dirt, arms, legs, and fists flailing.

My breath stalled somewhere in my chest. Where’s the third guy?

Through the binoculars, I scanned left.

The software suggested I add “the” before “left,” but it reads fine without it. If my editor suggests the same, then maybe I’ll change it.

No beam of light. I swung the binoculars to the right. No light-beams. Where the hell did he go? Once I lowered the binoculars, my blood turned to slush. Camouflage boots clomped through thick underbrush—twenty feet from the oak tree!—a sawed-off shotgun rested on linebacker shoulders. Behind him, Poe emerged, divebombing the intruder, crow feet stomping on his head.

 

PWA caught the missing hyphen in dive-bombing. I accepted the change by clicking the green highlighted area. (click to enlarge)

 

 

The mobbing technique allowed me enough time to climb down, Shicheii’s quiver slung on my back, his bow held tight in my hand.

Shicheii means maternal grandfather in Diné, so I added his name to dictionary like this..

 

 

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At fifteen feet away, I stopped, reached behind me, and slid out an arrow. Aimed low to avoid Poe. Fired. The razor-tipped arrow sailed through the air, striking the scumbag in the thigh.

Shoot. Missed my mark.

I reloaded. Aimed a scooch higher. And fired. This time, the arrow zipped right past him, missing his hip by an inch, maybe two.

Since scooch is a word, and it’s spelled correctly, I added it to dictionary.

 

 

 

 

 

 

“Screw this.” I dropped the bow, squirmed my arms out of the quiver straps, and charged straight at him, bellowing a deep, raspy roar, my voice coiling through the trees, boomeranging right back as I lunged at him.

Arms spread like wings, I flew through the air without considering the consequences. If he raised that shotgun, he could kill me. Didn’t matter. Everything within me screamed for me to protect my family, and sheer animalistic instinct took over. I landed on his chest, and we both tumbled backward. 

I ignored the suggestion to remove “through the air” after “flew” because it doesn’t sound right to my ear.

Here’s where you need to be careful. Don’t accept that the software knows better than you. Since this is an early draft, I’ll probably end up rewriting the sentence to use swan-dive instead of flew (paints a better picture), but that’s irrelevant. The point is, question every change to remain true to your voice, your style.

While straddling his hips, I threw a mean right hook, sucker-punched him—almost broke my friggin’ knuckles on his blocky nose—and I swear he laughed. Over and over, I hammered his face in rapid succession, first the right, then left, alternating between the two to keep him off-balance.

“Who’s laughing now, asshole?”

Probably shouldn’t’ve gotten cocky, because he muscled me onto my back. Drilled me in the right temple with his fist, and tiny specks of bright, white light danced before my eyes. That only pissed me off more, and I chomped down on his forearm, my teeth sinking into his flesh.

 

Valid suggestion, PWA. The comma is unnecessary after “bright.”

 

<– At the bottom of that pane, it says Open Full Editor.

When I click that button, it opens in a new window.

 

 

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Notice the side column. I’ll scroll through for you…

 

 

 

 

 

 

 

 

Everything looks good, except dialogue tags. But I don’t have any dialogue tags in the excerpt. Hmm, let’s see what it says by clicking the dialogue box in the top-right corner.

 

 

 

 

 

 

 

 

Okay, it’s just explaining why “said” and “asked” are best to use. Not sure why it says 100% in the negative. There are no dialogue tags. Perhaps that’s why. See what I mean about not blindly trusting editing software? You—the writer—need to weigh each suggestion. If it works, accept the change. If it doesn’t, ignore and move on. Your human editor should flag it again if there’s a problem.

Now, if you’re just beginning your writing journey, click each dialogue box for a full explanation of why to remove things like weak adverbs from your writing.

Here’s what it says under “Weak Adverbs”:

 

 

 

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Check out the top ribbon of the full editor. You can tell the software to search for anything. Overused Words, anyone? We’re all guilty of littering the first draft with crutch words.

 

 

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Check out the Thesaurus. Not only does it tell you how many nouns, verbs, adjectives, and adverbs the document has, but look at all the suggestions it offers for the word “different”.

 

 

 

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This software checks for everything, from sticky sentences, homonyms, echoes, and alliterations, to structure, pacing, and a visual representation of sentence length. Seriously, you could spend hours dissecting your prose. I don’t, but if you’re just learning the craft of writing, spending time learning the basics is time well-spent. I love ProWritingAid Premium because it catches typos, commas, grammatical errors, awkward sentences and/or phrases, or clunky words written when your soul’s on fire and your fingers are sailing across the keyboard. You know what I’m talkin’ about, that sheer passionate writing that made so much sense in the moment, but in the cold light of day, needs tweaking.

Let’s talk about money for a minute. I pay yearly, but they also have monthly plans. I buy yearly plans at Christmastime, because it’s, like, $60 compared to $120 ($10/mo). Or try the free version first. There are some limitations to the free plan. You can only upload five or six chapters at a time, rather than uploading an entire 90K word novel, and you won’t have access to everything in the Full Editor ribbon. But at least it’ll give you the feel of how it works. I’ve used Grammarly, too, and ProWritingAid offers a lot more bang for your buck, IMO.

So, that’s a sampling of ProWritingAid Premium. Hope you found it useful! Do you use editing software? If so, which one?

 

Story Structure in Humans

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As I tell this story, think back over your life. We’ve all gone through hard times, some worse than others. Humor me, and if you’re struggling with story structure, you’ll at least begin to grasp it by the time you’ve read this post. That’s my hope, anyway.

Humans have structure — flesh, organs, tissue, arteries, veins, water, and muscle all have their place. No matter what race, religion, or creed, we are the same. What braces up our bodies is our skeleton — story structure.

We may look different on the outside — some have big noses, full lips, different skin and eye color — but we all started the same way…

As an egg — story idea.

Once fertilized, the egg grew in the womb, but still hadn’t fully formed yet — concept.

We evolved into a living, breathing human and entered the world — character.

We each grew to think and feel differently, have different world views, religions, heart, and soul — theme.

And we lived our lives, our story — premise.

Some people are more giving, outwardly loving. Some are more reserved. But it’s all because of how our parents raised us, or because a tragedy changed us — backstory.

So, we’ve been born and we’re growing up, maturing or have already matured. Whichever applies to that specific time in your life.

We scored a job. Perhaps married and had children. But we retained our inner demons, our flaws — Act I — 1st quartile: Set Up << which begins character arc, introduces characters, sets up FPP, foreshadows future events, etc. 

And then something happened to throw our lives out of balance. This defining moment demanded that we act. We could not hide from it. It forced us to do something — First Plot Point, at 20-25%.

After this crucial moment occurred, an antagonist force entered our lives, or it was there all along and only now revealed itself — 1st Pinch Point, at 3/8th mark or 37.5%.

We reeled, flailed, resisted, and failed — Act II — 2nd quartile: Response 

We either did something to fix the problem, or the problem worsened. All the while we kept thinking things could not get much worse. Or we believed we’d finally solved the problem. But it was a false victory or a false defeat — Midpoint, at 50%.

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So, we needed to attack the problem head on, because it’s wasn’t going away — Act III — 3rd quartile: Attack << our true character changes again and we become a warrior.

We stopped our pity party because it wasn’t doing us any good. Besides, we’re stronger now than when we started this quest.

And then, the antagonist force emerged again. Only now, it was more terrifying than ever because it too had upped its game — 2nd Pinch Point, at 5/8th mark or 62.5%. Learn more about Pinch Points.

We realized we hadn’t actually solved the problem. We’d only made it worse. Or the victory was short-lived because we didn’t realize X,Y,Z was around the corner, waiting to explode. Things looked bleak. Could this situation get any worse? — All Is Lost Moment.

But how did we really feel about this? What sort of impact did it have on us? — Dark Night of the Soul.

Then something changed. Or we discovered something new that helped us see a glimmer at the end of a dark road — 2nd Plot Point, at 75%.

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In fact, there was a way we could fix our lives — Act IV — 4th quartile: Resolution << this act completes character arc

The only way to defeat the antagonist was to overcome our fears, inner demons, flaws, and meet this force head on. We had to fight this battle (not be a bystander), with everything we’d learned in life thus far, about ourselves and the world around us — Climax.

After which, we lived happily ever after, or as happy as we could be in our new world. We grew as individuals, faced our fears, and had come out stronger for the effort. We’d settled into our new lives — Resolution.

Boom. The end. Obviously, we need a compelling hook first, but that’s it in a nutshell.

Could you think of a time in your life when this applied to you? Hold tight to that memory, and you’ll never forget story structure at its basic level.

“The more Shawnee digs, she ends up with more questions than answers and then add bloody body parts showing up on her doorstep, crows stalking her every move, unreachable friends, a serial killer on her heels, harrowing situations, and she’s just really not sure she’s up to the task at hand. Lines blur with truth and lies, deceptions and facts, and everything about her past will come into question. I loved everything about this book!” — Denise H, book reviewer

On sale for 99c on Amazon