Author Archives: James Scott Bell

About James Scott Bell

International Thriller Writers Award winner, #1 bestselling author of THRILLERS and BOOKS ON WRITING. Subscribe to JSB's NEWSLETTER.

Thrillers Bring the Light

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by James Scott Bell
@jamesscottbell

 As if things weren’t bad enough.

We’re struggling through this national shutdown and all the dire consequences thereof, and along comes exactly what we don’t need: The murder hornet!

Yes, this unsightly wasp with its ugly orange head and relatively large body mass, has arrived on our shores intent on killing innocent little honey bees and, indeed, the occasional human.

But just when we think we are in the midst of a Stephen King nightmare, along comes a hero, a savior, a defender of all that is good and decent and pure: the praying mantis!

How appropriate that the vanquisher of a grotesque insect villain should turn out to be an insect of another sort—one that humbly supplicates to the Creator before chomping the brains of its adversary.

That’s entomological justice!

Which is what mystery, suspense, and thrillers are all about. They take us through the valley of the shadow of death, toward the light on the other side.

At least, the best ones do.

That’s been the secret of the popularity of this kind of fiction since it took off in the nineteenth century. Most scholars agree that the modern mystery story can be traced to Poe’s “The Murders in the Rue Morgue” (1841). Here is the invention of the sleuth who, through the powers of observation and deduction, solves a seemingly inexplicable crime.

Which offers hope to a population that must believe, “Crime doesn’t pay.”

Sir Arthur Conan Doyle took it to the next level with the invention of Sherlock Holmes. Holmes endures, even today, not simply because of his brainpower, but because of his eccentricities. He’s entertaining as well as brilliant. He’s flawed, too, just like us. But again we see the hope that deduction brings—justice will be done.

Back here in America we took the simple mystery and transformed it through the hardboiled school of the pulps. The quintessential detective hero of this type issued from the typewriter of Dashiell Hammett: Sam Spade in The Maltese Falcon (1930). This hero is not refined or dainty or a tea drinker. He is tough, cynical, sometimes brutal. But in the end he still gets justice. The mystery of the black bird is solved, but more importantly each of the nefarious characters Spade has dealt with get their comeuppance, including the femme fatale Spade has fallen in love with, Brigid O’Shaughnessy. Spade “sends her over” because, after all, she killed his partner. Spade tries to explain it to her: “When a man’s partner is killed he’s supposed to do something about it. It doesn’t make any difference what you thought of him. He was your partner and you’re supposed to do something about it.”

Underneath his contradictions, Sam Spade is still guided by a moral code.

In the detective pantheon, Spade was followed by Raymond Chandler’s Philip Marlowe. Marlowe, like Spade, is tough and cynical (but a lot more fun to listen to) and has a code based on honor. Indeed, in Chandler’s world, Marlowe is something of knight errant in a fedora. Chandler made this plain in his 1944 essay, “The Simple Art of Murder.” Here is the famous passage:

But down these mean streets a man must go who is not himself mean, who is neither tarnished nor afraid. The detective in this kind of story must be such a man. He is the hero, he is everything. He must be a complete man and a common man and yet an unusual man. He must be, to use a rather weathered phrase, a man of honor, by instinct, by inevitability, without thought of it, and certainly without saying it. He must be the best man in his world and; a good enough man for any world.

As Professor David Schmid puts it in his course on mystery and suspense fiction:

Chandler’s essay helps us understand that hard-boiled mysteries appeal to the reader both because of their unvarnished, realistic cynicism and also because their private-eye protagonists embody an alternative to that cynicism, an oasis of personal responsibility and integrity in a world that is sorely in need of both.

The world is always in need of the heroic vision. The best thriller, mystery, and suspense novels offer that to us. No matter how mean the streets, or dark the night, justice, even if rough, somehow prevails through the strength and courage of the hero.

Yes, there is a type of novel that begins and ends in the darkness—noir. For example, the world of Jim Thompson (e.g., The Killer Inside Me; Savage Night) is not your grandmother’s cozy little village. Yet even as his grifters and psychopaths meet their ends, there is a rough noir-justice being doled out. While it isn’t a hero who “solves” things, there is a price to pay for the criminal choices made.This type of novel provides what Aristotle called catharsis. We see the consequences of an immoral life and thus are instructed not to go there. Thus, even dark noir can have a candlelight’s flame of moral illumination.

All this to say that the lasting popularity of mystery, suspense, and thrillers is based primarily on a hero bringing us justice, re-enforcing our belief that good will prevail and that light will shine again. As Dr. Schmid says at the end of his course:

Although experimental examples of mystery and suspense fiction may be well respected as aesthetic objects, they aren’t popular with wide audiences. In the final analysis, it seems that we can tolerate only so much experimentation and frustration. Perhaps the ultimate secret to great mystery and suspense fiction is that, in one way or another, it satisfies a deep-seated desire we all have for the world around us to make sense.

Isn’t that why you continue to read this kind of fiction? In a world that increasingly isn’t making sense, don’t we need these books more than ever?

 

How Much Research is Enough?

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by James Scott Bell
@jamesscottbell

My research tells me it’s Mother’s Day. So: Happy Mother’s Day! As Casey Stengel used to say, “You could look it up.”

But before the internet, it was rather easy for a writer to “fake it” when it came to research. That’s because a) there wasn’t an easy way for a reader to find, instantly, whether a detail was correct or not; and b) there wasn’t any social media or customer reviews for blowback. Thus, an author could get away with a bit of sloppiness—if that’s the kind of writer he wanted to be.

I have a friend who is an accomplished historical fiction writer. He worked his tail off on a series that came out in the early 90s. His research was impeccable. While his series sold okay, another historical fiction writer was enjoying much greater success with his series which (to put it mildly) was rather deficient in the research arena. Indeed, I read one of the books in preparation for my own historical series. This author’s book took place in 1904, but after a couple of chapters I had to put it down, because he had a thriving silent movie industry happening in Hollywood.

One problem: Hollywood did not become a popular movie location until around 1910, and certainly wasn’t hopping until the teens.

These days, you couldn’t get away with such a mistake. But would you want to?

Some significant fakery occurs in the classic film, Casablanca. One of the screenwriters, Julius Epstein, once admitted:

There never were Letters of Transit. Germans never wore uniforms in Casablanca, that was part of the Vichy agreement. But we didn’t know what was going on in Casablanca. We didn’t even know where Casablanca was!

But Letters of Transit sounds real. Which is, of course, the key to fakery!

In the 1960s Lawrence Block wrote a paperback series about a world-roaming secret agent named Tanner. When he got the galleys for one of the books he saw an odd term in the text: tobbo shop. What? He checked his own manuscript and saw that he had written tobacco shop. The typesetter had made a mistake. But Block sat back and mused that tobbo shop had a realistic ring to it and besides, how many readers would have been to Bangkok? (I believe he even got some letters from readers who had been there, and did remember those “quaint tobbo shops.”)

Harlan Coben issues a warning about research:

“I think it’s actually a negative for writers sometimes when they’re writing contemporary novels to know too much. First of all, doing research is more fun than writing, so you start getting into the research and you forget to tell your story. And, second, which is on a very parallel track … sometimes you learn all kinds of cute factoids you think are so interesting that you include them in the book, but you weigh the story down. I try not to do that.”

One method I’ve used when writing hot (and not wanting to stop) and I get to a spot where I know I’ll need research, I’ll put in a placeholder (***) and keep writing. I’ll make my best guess about how the scene should go, then do any additions or corrections later.

On the other hand, when writing historical fiction, which demands detail precision, I have to do a lot of research up front. For my series about a young woman lawyer in turn-of-the-century Los Angeles, I spent many, many hours in the downtown L.A. library, poring over microfilm of the newspapers of the day. I have two huge binders full of this research, and I’m really proud of the results. But man, it’s hard work (am I right, Clare?)

But it’s worth it. When the first book came out almost twenty years ago it sold great and got uniformly positive reviews, several mentioning the historical accuracy. I did, however, get a physical letter (remember those?) from the curator of a telephone museum! He said he enjoyed the book, but there was one little detail about my lead, Kit Shannon, using a wall telephone, that I got wrong. The one guy in the United States who would have noticed this happened to read my book!

Naturally, it was not plausible to dump all the books in the warehouse to change that teeny, tiny thing. And who else was going to notice? But it rankled me, nonetheless.

When I got the rights back to the series, that was the only thing I wanted to change. All those years later I was still mad about it! Unfortunately, I couldn’t find the letter from the museum guy. I decided to try to find him online. Instead I found another museum and emailed somebody there, explaining the detail. In return, I got a nice email back telling me there was a model of telephone that operated exactly like I had it. It would have been used only by very wealthy people.

Which is how it was in my book. Kit lives with her wealthy great aunt in the posh section of town known as Angeleno Heights.

I’d been right all along! How about them apples? (Yes, I’ve been wrong before. It was in October of 1993. I thought the Phillies would win the World Series.)

Today, there are areas in your fiction that you’d better get right or you’ll hear about it, boy howdy. Perhaps the biggest of these is weapons. If you have your hero cocking the hammer of his Glock, expect a flood of abuse letting you know that a Glock has no hammer. (And if Gilstrap reads your book, duck, because he’ll be throwing it at you.) If you have your hero shoving another clip into his Beretta, you’ll have an irate horde telling you to shove … never mind, just note that a clip is not a magazine.

If you’re not accurate about a place, you’ll hear from people who live there. This is partly why I base most of my books in my hometown of Los Angeles. I grew up here. I know it. That it also happens to be the greatest crime-noir city is a bonus.

But sometimes I want to venture forth. In some instances, to save me from a cumbersome research trip, I simply make up a town and slap it down somewhere. If people want to take the time to look it up and find out it doesn’t exist, they’ll know I made it up and accept it. Ross Macdonald and Sue Grafton set their series in Santa Teresa, a stand-in for Santa Barbara that allowed them plenty of leeway to make up locations within. No one’s complaining.

So I’ll throw it open. What’s your philosophy on research? Do you follow rabbit trails that can be an excuse to not write? Do you like to do as much….or as little… as possible? Do you, when the spirit moves, “fake it”? 

***

 

Reminder: My latest stand-alone thriller, LAST CALL, is still available at the launch price of 99¢. Because I want you to have it. Enjoy!

Your Imagination Needs Regular Play Time

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by James Scott Bell
@jamesscottbell

Children are not meant to be cooped up. They need sunlight and play and jungle gyms and interaction with other kids. They need dirt and sticks (that are really swords, you see), so their bodies can begin to develop the immunities they need for a healthy life.

In the same way, a writer’s imagination needs to get out and play and mess around. It needs to occasionally skin a knee or fall out of a tree. Risk is part of life. It’s also integral to growing as a writer.

I was thinking about this the other day in yet another lockdown moment that usually begins with the thought When in the Sam Hill is this going to end? I pondered the many writers who have expressed, via blog or social media, that they are struggling with their WIPs, or with getting started on a new project, or even with the desire to type another sentence.

This creative ennui, if it goes on too long, can atrophy the imagination. Your imagination will, if allowed, kick back on an old sofa in your brain, eating Funyuns and watching episodes of Gilligan’s Island on an endless loop.

Then, when you finally do call on it to get to work, it may belch and tell you just what you can do with your WIP.

Don’t let that happen.

Especially when, due to circumstances beyond your control, you’ve lost the cheer and the joy of writing. You can overcome this by giving your imagination some daily play time. Just ten minutes a day will make all the difference.

So let me give you three exercises for your creativity muscles. In the comments, feel free to add suggestions of your own.

  1. Morning Bites

In the introduction to his collection of short stories, Ray Bradbury writes, “But, you see, my stories have led me through my life. They shout, I follow. They run up and bite me on the leg — I respond by writing down everything that goes on during the bite. When I finish, the idea lets go, and runs off.”

In the first groggy moments of wakefulness, pay attention to what’s going on in your mind. It will most likely have no discernable pattern. That’s okay. Get your first cup of coffee and before you do anything else (e.g., email, Facebook) take a couple of minutes to write down whatever it is you see happening in your mind. Just the act of writing and following those bites gets the imagination chugging away.

It’s very close to what Julia Cameron describes as “morning pages” in her book, The Artist’s Way.

Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. There is no wrong way to do Morning Pages–they are not high art. They are not even “writing.” They are about anything and everything that crosses your mind– and they are for your eyes only. Morning Pages provoke, clarify, comfort, cajole, prioritize and synchronize the day at hand. Do not over-think Morning Pages: just put three pages of anything on the page…and then do three more pages tomorrow.

As a fiction writer, keep watching your morning words for story ideas or suggestions for your WIP. Ask your imagination to be intentional about it.

  1. Flash Fiction

One step up from Morning Bites is Flash Fiction. That’s a story under 1,000 words. It is the ultimate pantser’s paradise, for you get an idea and start writing and go wherever you please. Will you end up with a story that works? Probably not. You’ll most likely be painted into a corner or lost in a dark forest.

But that’s okay! The benefit of flash fiction is that it’s a workout for your story muscles, and they’ll grow stronger even if the story itself doesn’t pan out.

Every now and then, of course, you will come up with something solid, and that will bring you tremendous joy.

Heck, there are even places you can submit your flash fiction. You could publish it yourself on your blog. Or you could make it part of an alternative market for your work, as I’ve done with my Patreon page.

Where do you get flash fiction ideas? If your sodden imagination doesn’t have one (it’s been on the sofa, remember?) hop over to the Writer Igniter and get one.

  1. Creative Lifting

You lift weights to strengthen your body. To do it right, you alternate the exercises—curls for the biceps, bench press for the chest and shoulders, squats for the glutes and hamstrings, and so on.

So how about strengthening your style by lifting fiction from great writers? And by lifting I mean copying. The idea is not to try to imitate these masters, but to “feel” what they do, ingest their palette of literary colors so you can expand your own.

One of the great stylists of all time was Ray Bradbury. You simply can’t go wrong copying a page from his work. Here’s a clip from Dandelion Wine that I typed out:

Douglas Spaulding, twelve, freshly wakened, let summer idle him on its early-morning stream. Lying in his third-story cupola bedroom, he felt the tall power it gave him, riding high in the June wind, the grandest tower in town. At night, when the trees washed together, he flashed his gaze like a beacon from this lighthouse in all directions over swarming seas of elm and oak and maple. Now . . .

“Boy,” whispered Douglas.

A whole summer ahead to cross off the calendar, day by day. Like the goddess Siva in the travel books, he saw his hands jump everywhere, pluck sour apples, peaches, and midnight plums. He would be clothed in trees and bushes and rivers. He would freeze, gladly, in the hoarfrosted icehouse door. He would bake, happily, with ten thousand chickens, in Grandma’s kitchen.

Love it.

Don’t limit yourself to one author or genre, or even to fiction. Indeed, the finest opening of any book I’ve ever read is in William Manchester’s The Last Lion. Here it is as I copied it:

The French had collapsed. The Dutch had been overwhelmed. The Belgians had surrendered. The British army, trapped, fought and fell back toward the Channel ports, converging on a little fishing village whose name was then spelled Dunkerque.

Behind them lay the sea.

It was England’s greatest crisis since the Norman conquest, vaster than those precipitated by Philip II’s Spanish Armada, Louis the XIV’s triumphant armies, or Napoleon’s invasion barges. This time Britain stood alone. If the Germans crossed the Channel and established uncontested beachheads, all would be lost, for it is a peculiarity of England’s island that its southern region is indefensible against disciplined troops. . . .

Now the 220,000 Tommies at Dunkirk, Britain’s only hope, seemed doomed. On the Flanders beaches they stood around like souls in purgatory, awaiting disposition. There appeared to be no way to bring more than a handful of them home. The Royal Navy’s vessels were inadequate. King George VI had been told they would be lucky to save 17,000. The House of Commons was warned to prepare for “hard and heavy tidings.”

Then, from the streams and estuaries of Kent and Dover, a strange fleet appeared: trawlers and tugs, scows and fishing sloops, lifeboats and pleasure craft, smacks and coasters, the island ferry Gracie Fields; Tom Sopwith’s America’s cup challenger Endeavor; even the London fire brigade’s fire-float Massey Shaw–all of them manned by civilian volunteers: English fathers, sailing to rescue England’s exhausted and bleeding sons.

Even today what followed seems miraculous. Not only were Britain’s soldiers delivered; so were French support troops: a total of 338,000 men.

But wars are not won by fleeing from the enemy. And British morale was still unequal to the imminent challenge. These were the same people who, less than a year earlier, had rejoiced in the fake peace brought by the betrayal of Czechoslovakia at Munich. Most of their leaders and most of the press remained afraid. It had been over a thousand years since Alfred the Great had made himself and his countrymen one and sent them into battle transformed. Now in this new crisis, confronted by the mightiest conqueror Europe had ever known, England looked for another Alfred, a figure cast in a mold which, by the time of the Dunkirk deliverance, seemed to have been forever lost.

England’s new leader, were he to prevail, would have to stand for everything England’s civilized Establishment had rejected. They viewed Adolf Hitler as the product of complex social and political forces. Their successor would have to be a passionate Manichean who saw the world as a medieval struggle to the death between the powers of good and the powers of evil, who held that individuals are responsible for their actions and that the German dictator was, therefore, wicked.

An embodiment of fading Victorian standards was wanted: a tribune for honor, loyalty, duty and the supreme virtue of action. One who would never compromise with iniquity, who could create a sublime mood and thus give men heroic visions of what they were and what they might become….He would have to be a leader of intuitive genius, a believer in the supremacy of his people and his national destiny, an artist who knew how to gather the blazing light of history into his prism and refract it to his ends, a man of inflexible resolution who could impose his will and his imagination on his people—a believer in military glory was required, one who could rally a nation to brave the coming German fury.

Such a man, if he existed, would be England’s last chance.

In London there was such a man.

Now…go play.

A Lot Has Changed, But Reading Remains

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by James Scott Bell
@jamesscottbell

The other day I woke up and felt like I was in Groundhog Day. Truly. When I tweeted about it, someone replied I should add I Am Legend and Swiss Family Robinson to the mix. That was brilliant. The streets of my city—Los Angeles—do look like the zombie apocalypse. And our homes are like tree houses in this urban archipelago.

And it’s like that every dang day.

Maybe you’re feeling something similar, wondering what to do next within the confines of your domicile.

Or what to read next. If that’s the case, I’ve got your back.

First off, ebooks are suddenly the coin of the realm for readers. With bookstores shuttered, print purchases have slowed considerably. I’ve also heard that audiobooks, once the growth slice of the publishing pie, have stalled. Why? Because no one is commuting to work!

So for homebound readers hungry for entertainment and escape, the ebook is fast and reasonably priced. As a recent BookBub post put it:

This is a turbulent time for the publishing industry. Many bookstores, publishers, and authors are facing significant challenges due to the impact on their print sales from store closures. However, one thing that seems clear is that people are still seeking out your books to help them learn, escape, find solace, and cope at this time. 

In that regard, I give you some new pulp fiction of my own — LAST CALL:

 

For call girl Keely Delmonico, having a client die was a new one. Now she has to avoid the cops and all their nasty questions. She manages to get out of the fancy hotel free and clear. But lurking in the shadows is another danger, a deadly one—a killer who is determined to make Keely’s next step her last call.

 

What possessed me to write a book from (mostly) the point of view of a call girl?

The challenge! Writers need to stretch if they’re going to stay on top of their game. As Kris so eloquently explained in her post on Tuesday, sometimes you just have to take a risk, knowing that at the very least the resulting book will:

  • Help you grow as a writer.
  • Make you stronger.
  • Help you find your way to your next story.

This book actually started some time ago when I sat down before a blank screen and asked myself what sort of book would I probably never write? A book about a call girl came immediately to mind. So what did I do? I wrote a first chapter. And liked it. I liked the character that was forming in my mind. Naturally I had to add a killer. From there I plotted and planned, and eventually wrote the thing.

Now, some of my loyal readers may be wondering if a) I’m off my rocker; and b) if the book has, um, well, racy parts.

As to a), I’m a writer. Of course I’m off my rocker.

And b), heck no. The content of the book is what would have been acceptable in a 1960s episode of Mannix or Mod Squad or Hawaii Five-O. The action takes place in L.A. and Las Vegas. Pre-pandemic. But I felt I had to handle that issue in the book. How did I do it? With a couple of Easter eggs I will not reveal here.

What a rat!

I know, but I want you to have the book as pure, lockdown reading pleasure. That’s why I’ve priced it at the lowest end of the Amazon scale—99¢—and will keep it there for the next few weeks. You can order in here.

So here we are, friends, deep into the shutdown. Lots of things have changed, but reading remains. I wonder, though, have you noticed any changes in your reading habits and/or preferences over the last six weeks? Do you think they will carry over when we get, finally, to the “new normal”?

The Decency Factor

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by James Scott Bell
@jamesscottbell

It’s not all bad news out there. The hate-stream does not slosh over every social interaction, though sometimes it seems that way. In the midst of our current crisis there are abundant stories of bravery and heroism on the front lines, and decency and kindness all around.

One such story went viral. A FedEx delivery man brings a package to a doorstep. He sees a note that someone in the house has an auto-immune disorder, so please leave packages outside.

The fellow then goes to his vehicle for some wipes, sanitizes the package, and leaves a little note of his own, ending with “Stay safe” and a smiley face.

My wife and I couldn’t help getting misty as we watched the video. That is the power of a kind act, especially when times are troubled.

In fiction, decency is often shown by way of the “pet the dog” scene. This is where the hero, in the midst of his own vexations, pauses to help someone weaker than himself. It’s an act of basic kindness and thus bonds us even more strongly with the Lead.

I’ll give you two examples. The first is from The Fugitive (1993). You know the story. Dr. Richard Kimble is on the run after escaping a prison bus on the way to Death Row. Kimble was wrongly convicted of murdering his wife. It was a one-armed man who did it, and Kimble is now in a race against time to find him.

At one point Kimble poses as a hospital janitor so he can access the prosthetics records. As he’s slipping out of the hospital he finds himself waylaid by traffic on the trauma floor.

As he waits for a chance to move he notices a little boy on a gurney, groaning. From the look on Kimble’s face we know he wants to help that boy. He’s a doctor! That’s what he does! But he can’t without giving himself away. A nurse gives a cursory look at the chest x-ray, calling out that the kid is okay.

The supervising doctor comes over, sees Kimble just standing there, and asks him to wheel the kid down to an observation room. So off Kimble goes with the gurney.

As he does, he asks the boy where it hurts. He slips the x-ray from its envelope and holds it up to the light.

He determines that the boy needs immediate surgery. So on the elevator he changes the boy’s orders and takes him to the operating room, turning him over to a surgeon who gets the boy in for the help he needs.

Kimble saved a boy’s life at the risk of being found out. The filmmakers use it for just that purpose. The doctor on the trauma floor saw Kimble looking at the film. She catches up to him and confronts him. Not satisfied with his evasions, she grabs his ID badge and calls for Security.

Thus, Kimble’s “pet the dog” moment has gotten him into worse trouble. That’s using it to the max.

My second example is from Casablanca (where so many great moments come from!) As you know, the movie is about a bitter American named Rick Blaine (Humphrey Bogart) who is allowed to run a café/saloon in this Morocco burg because he’s seen as neutral and uninterested in the war that rages around the world. Rick keeps telling people, “I stick my neck out for nobody.”

Rick’s Café is packed nightly with refugees making surreptitious deals to get out of Casablanca. Louis, the French police captain who has local control (with Nazi permission), uses the Café to get gambling kickbacks and women. He identifies desperate young couples who need exit visas but don’t have the money to pay for them. Louis then approaches the wife and offers her the papers gratis…in return for sleeping with him.

So in the middle of the swirling plot a young wife asks for Rick’s advice. Her husband is at the roulette table, trying to win the money they need for the visas. But he’s losing. Louis has made his pitch to the wife and she now wants to know if he’ll keep his word. Rick, with a disgusted look, says, “He always has.” She presses Rick, asking him, as a man, if someone loved him very much and did a “bad thing” to ensure his happiness, could he forgive her for that bad thing? Rick, remembering how Ilsa left him in Paris, says, “Nobody ever loved me that much.” He gets up and leaves, telling the wife that things “may work out.”

But then he goes to the gambling room and spots the husband, who is down to his last chips. Rick tells him to place them on 22. The croupier sees what’s going on and sets the wheel so the ball lands on 22. Rick tells the husband to let it ride, and the ball comes up on 22 again. Rick tells the husband to “Cash it in and don’t come back.”

This pet-the-dog moment is observed by Rick’s headwaiter, but also by Louis, who objects to Rick interfering with his “little romances.” This is potential trouble for Rick, because he has just “stuck his neck” out for some refugees, making Louis suspicious of his true intentions.

We don’t need to do any psychological deep dive to understand why the pet-the-dog beat is so powerful. We are naturally moved by acts of decency. It’s the parable of the Good Samaritan. It’s what Lincoln described as “the better angels of our nature.” It is part, I would argue, of the true American character in times of crisis.

We can show that in our fiction by way of a pet-the-dog beat. Even more important, we can show it in our lives by acting decently, the way a FedEx delivery man did a few days ago.

What act of kindness have you observed or heard about lately? In the past, what gesture of decency made an impact on you?

Storytelling Lessons in 60 Seconds or Less

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by James Scott Bell
@jamesscottbell

The mind wanders, especially when forced to look at the same walls all day. Enter YouTube. It’s the great playground for the bored and stultified. It beckons us with its search engine, and cheerily sucks us into rabbit holes of delight. Instead of being force-fed what some news group wants us to see (and believe), or as an alternative to getting hooked on a ten-episode series that may, after all is said and done, end with a thud, we get to choose according to our own particular interests and attention spans.

Which makes watching old commercials on YouTube the perfect pastime. For some odd reason which I am not privy to, my brain brought up an old memory the other day of a commercial I’d seen as a kid. It was for Alka-Seltzer, which back in the 1960s put out a string of hilarious ads that went “viral” (in those days, that meant talking about things at the office water cooler).

The commercial I recalled was a mini-story about a professional pie-eating team (already that’s funny). It had the trope of the wise old veteran taking the rookie under his wing, complete with an iconic last shot—the vet turning around as he leaves, giving the kid a last wave.

I searched for it on YouTube, and there it was. Other commercials came to mind, and I found each one of them. And it struck me that in addition to their entertainment value, they also offer lessons for writers.

Let’s take that pie-eating team. What it teaches us is the power of EMOTIONAL CONNECTION. Even as we smile at the obvious satire, we are pulled in because we have experienced the real thing before—that story, that warmth. Once enthralled, they sell the product (which is, of course, the whole point of advertising!) Here it is, from 1967:

From there I went to another classic Alka-Seltzer ad. This one shows us the power of CONFLICT. In this ad a man argues with his own stomach over eating habits and heartburn. The animation is terrific, and the dialogue hysterical. (NOTE: the voice of the stomach is a young actor named Gene Wilder):

One last Alka-Seltzer ad, which is probably the most famous of all. I remember being on the schoolyard mouthing, “Mama Mia, that’s a spicy meatball!” all the time. Here we see the storytelling principle of OBSTACLES. They’re shooting a commercial for spicy meatballs that come in a gigantic jar. The doting wife serves her husband a big plate of spaghetti and meatballs. The husband eats a bit of meatball and utters the phrase above. But things keep going wrong, and they have to retake and retake. Which means, of course, the man has has to keep eating spicy meat. For 59 takes! Then they sell the solution: Alka-Seltzer. The kicker at the end of this ad is perfect. Also kudos to the actress, who is hilarious putting on her loving expression each time. First aired in 1969:

“Spicy Meatball” was the brainchild of the legendary agency Doyle Dane Bernbach (DDB), which was also responsible for another popular ad, one that the famous advertising man David Ogilvy called the funniest commercial he ever saw. It was for Volkswagen, which issued a spate of hilarious ads in the 60s and 70s. In this one, we get the concept of the JUST ENDING where everyone gets what they deserve:

An ad whiz at DDB, Robert Gage, came up with another “viral” commercial, one of the longest running of all time. It features two boys unwilling to try the new “healthy” cereal their mom has put in front of them. So they decide to test it on their little brother, Mikey. I’d put this lesson under the power of CHARACTERIZATION. Little Mikey says not a word, but his face is so doggone cute it charmed the socks off the nation:

Happily, John Gilchrist, who played Mikey, did not go the way of so many child actors. He’s had a good life, and currently works at MSG Networks, where he is director of media sales doing guess what? Negotiating with advertisers on TV ads.

By the 1980s, the world had changed. It was the era of the fast-paced, make-money-now go-getter. Federal Express caught that vibe better than anyone, and put out a string of commercials that worked at breakneck speed. Let’s call this a lesson on PACE. Here’s the first and most famous ad in that campaign (featuring the actual Guinness World Record holder as World’s Fastest Talker, John Moschitta Jr.):

The year 1984 gave us two unforgettable commercials. The first may be the most famous ever made. Directed by Ridley Scott and shown only once, during the ’84 Super Bowl, it announced the arrival of the Apple Macintosh. The THEME is unmistakable—a lone hero against the large, impersonal “system.” I remember seeing it, and got my first Mac shortly thereafter. And that’s all I’ve ever used since. In those early years using a Mac made you feel like a rebel, and oh so cool. Just like the commercial promised!

The other notable ad from ’84 gave the nation a catch phrase that lasted for years. It was for Wendy’s, and it was a huge success revenue-wise (as the ad men used to say), boosting annual revenue by 31%. Here we have the staying power of one, perfectly placed line of DIALOGUE (as in, “Go ahead, make my day” and “Here’s looking at you, kid.”) The phrase “Where’s the beef?” became so ubiquitous it even made its way into the 1984 presidential race. Democrat Walter Mondale used it in a primary debate to question the substance of his opponent, Gary Hart. Ouch.

Since this is TKZ, I’d be remiss if I did not include a THRILLER. And what is a thriller about? Impending death…something terrible could happen at any time! And certainly that is true of those great unsung heroes, the driving instructors:

No look back at classic commercials would be complete without a nod to one of the true geniuses of the ad game, Stan Freberg. He, more than anyone else, perfected the use of humor in commercials. So let’s call this a lesson on VOICE. Freberg’s was unique—wry, dry, biting—so you could almost always tell a Freberg when it aired. Here’s one of his best, a takeoff on the stodgy old domestic commercial where, for instance, a man comes home after work and sits down for dinner. He takes a bite and his expression says the meal just doesn’t make it. The next day the anxious wife tells her neighbor about it, and the neighbor says something like, “Maybe it’s your cooking oil. Here, try my Crisco.” You get the idea. There were innumerable ads of this type in the 50s and 60s. Freberg turned that whole trope on its head with this Great American Soup commercial starring Ann Miller:

So what commercial made an impression on you when you were a kid, and why do you suppose it did? What storytelling lesson or technique can you find in it?

And a Happy Easter to all, no matter where you’re holed up!

How Will Our Fiction Change Post Pandemic?

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by James Scott Bell
@jamesscottbell

So I’m writing away on my WIP a couple of weeks ago when I suddenly stopped short (no, not the Seinfeld kind; the Hey, wait a second kind). What did it was a scene where my Lead gets introduced to someone and they shake hands.

Will anybody be doing that when this stinking, rotten, unprecedented pandemic and societal shutdown is over? I’ve heard several folks (including President Trump and Dr. Fauci) suggest that we should scrap handshakes altogether.

Wrap your mind around that. We’ve been shaking hands since Socrates was a baby. It is a way to say hello, make a deal, show good faith, express gratitude or admiration. The Civil War ended when Grant offered his hand to Lee and the two warriors shook. (On the other hand, some handshakes haven’t worked out so well. See Chamberlain, Neville, who declared “Peace in our time” after shaking hands with that Austrian paperhanger with the Charlie Chaplin mustache.)

Even if the handshake is not officially dispensed with, a large swath of people won’t do it anymore. This will have to be reflected in our fiction.

And what the heck will replace it? Please, please, I beg on my knees…not the elbow bump—the ugliest, ungainliest contortion outside a game of beer-bong Twister. Some are touting the Hindu namaste, a slight bow with both hands pressed over the heart. Others advocate the slight nod. Former hippies have resurrected the peace sign.

What will your characters do?

Hugs are also certain to go the way of the Blue-Footed Booby. Which makes me sad. I’m a hugger. If I know the person and haven’t seen them in awhile, I do the grizzly. I always give and get lots of hugs at church. But post-pan will people be too nervous to give or receive a hug?

How will social gatherings change? What if you have a scene in a baseball stadium, movie theater, or shopping mall? Our scenes will have to reflect the “new normal.” But what will that look like? What details will we need to emphasize?

What about the courtroom scene? Will they still pack a jury box? Will a criminal defendant who has been in the viral hothouse of the country jail be required to wear a mask?

How about restaurant scenes? Will servers wear gloves to go with their masks? And beauty salons and coffee houses—how will people space themselves in these venues? What will be happening on airplanes and buses and subways? What will folks be nervous about? Will a sneeze start a bar fight? Almost surely if a Raiders game is on.

If there is a Raiders game!

And what are we to do about little action beats like stroking the chin or rubbing the eyes? Careful, or you might get angry emails saying, “Your characters touch their faces! What are you teaching our children? Do you want to kill us all?”

Here’s another kettle of trout: the rules of romance. Will dates be dictated by distance? What’s a man supposed to do at the end of the evening? Will a kiss ever be just a kiss? Or will it be a negotiated transaction with terms, conditions, representations, and warranties?

Will a man who wants to get serious give his prospective lover flowers or a twelve pack of toilet paper?

Maybe love scenes will have to go like this:

Chase looked into Dakota’s eyes, eyes that said Yes and I don’t care about germs. He leaned forward then, reaching out tenderly, wantingly, and with a hand trembling with desire, he unhooked her mask.

I ask you: What changes do you foresee in our social habits post-pandemic? How will all this change our fiction?