Practice, Persistence, Professionalism

Nancy J. Cohen

Usually when I’m giving advice to aspiring authors, I name the 3 P’s as Practice, Persistence, and Professionalism. In his recent post, James Scott Bell mentioned his 3 P’s for writers: Passion, Precision and Productivity. These are all valid and equally important.

Practice
It helps if you set a daily word count or page quota and a weekly quota, then put yourself on a strict writing schedule. This gives you definitive goals. Keep moving forward. If you get stuck, either you haven’t laid the proper groundwork or you are letting outside distractions snag your attention. Don’t get hung up on self-edits until you finish your first draft. It’s easier to fix what’s on the page once the story is complete. The point here is to write on an ongoing basis. Then follow James’ advice about Precision by learning how to hone your skills. Attend writing conferences. Read Writer’s Digest. Enter contests with feedback. Join a critique group. Go to meetings of your local writing group and sign up for workshops. And keep writing.

editing

Persistence
Persevering at this career despite rejections, bad reviews, poor sales, and other setbacks is critical to success. If you drop out, you have only yourself to blame. Keep at it, and your skills will improve along with positive responses from readers, critique partners, and editors. “Never give up, never surrender.” That holds true for a writer same as for the crew of Galaxy Quest. Have faith in yourself. If you have the drive to write, you can improve your craft and learn marketable skills. The more books you have out there, the more chances you have to gain a following. Keep going despite the odds, and be versatile. At times, you may have to try something new and different. Don’t be afraid to take risks. Whichever route you take, quitting isn’t an option.

Professionalism
Always be polite and gracious, even when you get a bad review or a rejection. It’s hard not to take these personally, but they’re aimed toward your book and not you. You don’t want anyone saying you’re a gossip or you bad-mouthed your publisher or you made condescending remarks toward another author. It’s better to be known as someone who shares her knowledge, is helpful to her peers, and is a consummate professional in her dealings with editors and agents. If you need someone to hold your hand, turn to your critique group and not your publisher or agent. With their busy lives, these people don’t care to take on needy writers. They want career authors who will persistently turn in polished manuscripts, who establish and maintain a platform, who are active online, and who understand the publishing world. Act toward others as you’d wish to be treated. You never know when a writer friend from today might become your editor tomorrow, or an editor might become an agent, or a reviewer who raked your previous books over the coals might give you a rave review. The old adage, “Don’t burn your bridges,” holds true here, too. Be polite, courteous, and helpful at all times.

shaking hands

Follow the P’s along the track of your writing career. If you have to step off for a brief interval, be sure to hop back aboard the train before it gathers speed and steams ahead.

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Avoiding Info Dumps

Nancy J. Cohen

An info dump is when you drop a significant amount of information on the hapless reader. This can take various forms. As my editor’s recent comments indicate, even I am not immune to this fault. So what different formats might this problem take? Check these out:

Overzealous Research

You love your research, and you can’t help sharing it with readers. Here are two examples from my current WIP. The first paragraph is the original. The second one is the revised version.

Example One:

“The company built houses and rented them to the miners and their families. Single men would have shared a place together, eight to twelve of them in one dwelling. The homes were shotgun style. You could see in through the front door straight back to the rear. Since the miners worked twelve hour shifts, they weren’t all home at the same time. The rent was taken out of their paychecks.”


“The company built houses and rented them to the miners and their families. Single men often shared a place together. Since they worked twelve hour shifts, they weren’t all home at the same time.”

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Example Two:

“The Colorado River Compact of 1922 divided the waters of the Colorado River between seven states and Mexico. Getting it to the farther regions of our state proved difficult. Thus was born the Central Arizona Project Canal, or CAP as we call it. This required pipelines and tunnels to move the water. That can be costly, which is why our cities obtain most of their water supply from underground aquifers. Groundwater is our cheapest and most available resource.”


“The Colorado River Compact of 1922 divided the resource between several states. The Central Arizona Project Canal, or CAP as we call it, uses pipelines to move the water to the far reaches of our state. That can be costly, which is why many of our cities obtain their water supply from underground aquifers. Groundwater is our cheapest and most available resource.”

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Laundry List

Any kind of list runs the risk of being tedious. Here’s a litany of symptoms you might get after being bitten by a rattlesnake:


“You’d have intense burning pain at the site followed by swelling, discoloration of the skin, and hemorrhage. Your blood pressure would drop, accompanied by an increased heart rate as well as nausea and vomiting.”

As this passage wasn’t necessary to my plot, I took it out. Be wary of any list that goes on too long. Here’s another example:

He counted on his fingers all the things he’d have to do: get a haircut, buy a new dress shirt, make a reservation, call for the limo and be sure to stop by a flower shop on the way to Angie’s house.

Do we really need to know all this, or could we say, He ran down his mental to-do list and glanced at his watch with a wince. Could he accomplish everything in one hour flat?

Dialogue

Here’s a snatch of conversation between my sleuth, Marla the hairdresser, and her husband, Detective Dalton Vail:

“I’m going to talk to our next-door neighbor, who happens to be the Homeowners’ Association president,” Dalton told her. “Wait here with Brianna. Since my daughter is a teenager, she won’t understand the argument you and I had yesterday with the guy.”

“Yes, isn’t it something how he made a racist remark?” Marla replied.

“I thought it was kind of Cherry, the association treasurer, to defend you.”

This dialogue could have come from Hanging by a Hair, my latest Bad Hair Day mystery. But why would I have Marla and Dalton talking about something they both already know? This is a fault of new writers who want to get information across. It’s not the way to go, folks. Show, don’t tell. In other words, show us the scene and let it unfold in front of us. Don’t have two characters hack it to death later when they both know what happened. Now if one of these participants were to tell a friend what went down, that would be acceptable.

HangingbyaHair

No doubt you’ve run across info dumps in your readings. Can you think of any examples or other forms this problem might take?

Writing in Two Genres

Nancy J. Cohen

It’s not an easy path to follow to write in two separate genres. You have a different readership to satisfy. You have different reviewers to court. You have to promote to two entirely different audiences. And you have your own branding to consider. So why diversify from the original path you’ve chosen?

In my case, it was more a matter of career survival than choice. We didn’t have the publishing options present today when I made the switch from romance to mystery and back again to romance. If I wanted to keep my career alive, I had to write what would sell. Besides, I found that writing too many books in one genre makes me restless. I get the urge to do something totally different, and this switchover helps to keep my writing fresh. If I write so many mysteries in a row that I can’t come up with another single motive, then it’s time for a change.

HangingbyaHair

My mysteries are grounded, logical, easily researchable in my surroundings. In contrast, my romances might proceed in a logical manner but they include wild adventures, scenes of passion, and imaginative forays into scifi and fantasy realms. I can let loose in these novels in a manner that’s not possible in a modern day mystery.

WarriorLord_w8513_750

So how do you brand yourself when you write in different genres? By sticking to your core story. My readers know to expect fast-paced action, suspense, and mystery. There won’t be anything truly horrifying happening in my books or any favorite characters killed off. Humor is always a part of my books and so is romance. And I like to write a meaty story, not mere fluff. Even my romances have complex plots.

Is there hope for cross-readership? Of course there is, but I know my most vocal readers want me to write more mysteries. This feedback matters a great deal to me. So perhaps I’ll offer a second mystery series once I have time. The best part of publishing today is having options.

Even though some seasoned authors might advise you to stick to your brand and continue writing the same types of stories to build your readership, I say that once you have a few books under your belt, write the book of your heart. It’ll refresh you, lift your spirits, and diversify your repertoire. However, don’t lose sight of your loyal readers and continue to produce the stories they request. Be responsive and grateful for feedback. But above all, love what you write.

Do you feel it’s best to stick to one genre to build your brand or to diversify?

Writing in Two Genres

Nancy J. Cohen

It’s not an easy path to follow to write in two separate genres. You have a different readership to satisfy. You have different reviewers to court. You have to promote to two entirely different audiences. And you have your own branding to consider. So why diversify from the original path you’ve chosen?

In my case, it was more a matter of career survival than choice. We didn’t have the publishing options present today when I made the switch from romance to mystery and back again to romance. If I wanted to keep my career alive, I had to write what would sell. Besides, I found that writing too many books in one genre makes me restless. I get the urge to do something totally different, and this switchover helps to keep my writing fresh. If I write so many mysteries in a row that I can’t come up with another single motive, then it’s time for a change.

HangingbyaHair

My mysteries are grounded, logical, easily researchable in my surroundings. In contrast, my romances might proceed in a logical manner but they include wild adventures, scenes of passion, and imaginative forays into scifi and fantasy realms. I can let loose in these novels in a manner that’s not possible in a modern day mystery.

WarriorLord_w8513_750

So how do you brand yourself when you write in different genres? By sticking to your core story. My readers know to expect fast-paced action, suspense, and mystery. There won’t be anything truly horrifying happening in my books or any favorite characters killed off. Humor is always a part of my books and so is romance. And I like to write a meaty story, not mere fluff. Even my romances have complex plots.

Is there hope for cross-readership? Of course there is, but I know my most vocal readers want me to write more mysteries. This feedback matters a great deal to me. So perhaps I’ll offer a second mystery series once I have time. The best part of publishing today is having options.

Even though some seasoned authors might advise you to stick to your brand and continue writing the same types of stories to build your readership, I say that once you have a few books under your belt, write the book of your heart. It’ll refresh you, lift your spirits, and diversify your repertoire. However, don’t lose sight of your loyal readers and continue to produce the stories they request. Be responsive and grateful for feedback. But above all, love what you write.

Do you feel it’s best to stick to one genre to build your brand or to diversify?

Discovering Story

Nancy J. Cohen

Part of the creative process is Discovery. I’m in this phase now, which is when the beginning of a plot swirls in my head. I have a title for my next mystery, so I have to work the murder around it. Thus I’ve made an appointment for a facial. I know, research can be tough but someone’s got to do it. And my Bad Hair Day series is centered around a beauty salon.

Often I’ll start the plotting process with the victim. As shown in my book, Writing the Cozy Mystery, I draw a circle in the center of a paper and put the victim’s name inside. Around that go spokes like on a wheel for each of the suspects. Then I connect the spokes together so it becomes more like a spider’s web, where the suspects relate to each other in some manner.

For now, I know my victim’s basic identity. Her job is what gets her into trouble, and so the suspects develop from among her business associates. Who might want her dead and why leads me to motives. At this point, preliminary research is in order. I need to look up the world surrounding her business and learn more about it.

beauty pageant

But that’s not all. I am driven to acquire new knowledge about a subject for each book. What will it be for this one? What issue interests me, or what news article have I filed among my clippings that I might want to pursue? This factor is what propels me forward and underlies the plot. It hasn’t come to me yet for this story.

My victim is co-sponsor of a beauty pageant. I search online and fine headlines like “Top 10 Beauty Pageant Scandals.” Bingo! Before looking these over, I realize I have a problem. Most pageants likely take place over a weekend. How can I get this group of people to stay in the Fort Lauderdale area for a week or two so my hairdresser sleuth, hired to do the contestants’ hairstyles, can ferret out clues?

I’ll deal with that problem later. Meanwhile, I look at the scandals online regarding beauty shows, and nothing strikes me in terms of issues I’d want to pursue. The problems encountered don’t seem worthy of murder. And do I really want to write a whodunit variation of Miss Congeniality?


Miss Congeniality

Hey, what if I do a fashion show instead of a beauty pageant? My last Bad Hair Day mystery, Peril by Ponytail, takes place in October. I could set the new story in December. I’ve done Thanksgiving in Dead Roots but never Hanukah or Christmas. So how about a charity holiday ball with a fashion show? Using a local designer would keep the action in town, and I’ve already done the preliminary research by going backstage at a designer showcase. This will give me the personal angle of Marla and Dalton dealing with the holidays while also picking a charity whose cause I can support. If Marla has a connection to the charitable organization through her friends or relatives, this would give her an added incentive to get involved in solving the murder.

I like this idea. It’s starting to get me excited, whether or not it pans out. At least, it’s a start in the right direction.

So what advice do I have for you based on this experience? When you begin to think about the next story, let ideas flow through your brain. Pick the one that excites you and do your preliminary research. If you find some meaty material, go with it. If not, let the idea float away but keep the story in your mind. Your subconscious will present the next idea. Or thumb through your files and see if one of your clippings or news pieces stimulates a train of thought.

Do you start story development with an issue, a character, or a setting?

Crime Writing Resources

Nancy J. Cohen

While researching my mysteries, I often need information that you can’t go around asking writer friends in public. Imagine discussing these topics in a restaurant. What kind of poison can I use that will kill someone right away and is easily obtainable? How can I stage a crime scene by hanging the victim to make it look like a suicide? Does firing a .38 give much of a recoil? What happens when a detective is personally involved in a murder case? What kind of poisonous snake can I have the bad guy put in my hero’s suitcase? Often, I’ll need specific advice to help me set the scene with as much authenticity as possible.

Fortunately, mystery writers have a range of resources available besides your friendly cop on the local force. These are some of the sites where you can get useful information and answers to your research questions. Also listed are well-known mystery conferences. Check out the links. They’ll lead you to informative websites and blogs.

Bright Blue Line: http://scottsilverii.com/
Bouchercon: http://www.bouchercon.info
Crime Scene Writer: http://tech.groups.yahoo.com/group/crimescenewriter/
Florida Chapter of MWA: http://www.mwaflorida.org/
Florida Sisters in Crime: http://floridasistersincrime.com/
Independent Mystery Booksellers Association: http://www.mysterybooksellers.com
In Reference to Murder: http://www.inreferencetomurder.com/
International Thriller Writers: http://thrillerwriters.org/
Killer Nashville: http://www.killernashville.com/
Kiss of Death: http://www.rwamysterysuspense.org
Left Coast Crime: http://www.leftcoastcrime.org
Malice Domestic: http://www.malicedomestic.org
Murder Must Advertise: http://groups.yahoo.com/group/MurderMustAdvertise/
Mystery Writers of America: http://www.mysterywriters.org
Sisters in Crime: http://www.sistersincrime.org
SleuthFest: http://www.mwaflorida.org/sleuthfest.htm
The Graveyard Shift: http://www.leelofland.com/wordpress/
Thrillerfest: http://www.thrillerfest.com/
The Writer’s Forensic Blog: http://writersforensicsblog.wordpress.com/
Write Crime Right: http://writecrimeright.blogspot.com/
Writers Police Academy: http://www.writerspoliceacademy.com/

Note that most of these are listed in my writing guide, Writing the Cozy Mystery.

Writing the Cozy Mystery

What sites do you find helpful in your crime-related research?

Where Do You Get Your Ideas?

Nancy J. Cohen

At book events, someone in the audience always asks the author, “Where do you get your ideas?” As a writer, I don’t understand why it isn’t obvious. Ideas are everywhere. It’s having the time to write them all into stories that is the problem. But if you really want to know our secret, here’s where you might pluck an idea out of thin air.

idea

Newspaper and Magazines

Even in this digital era, I like to clip articles from print newspapers and magazines. Sometimes the subject is relevant to a current plot. Other times, I’ll file the clipping for later when I might need a motive for a suspect in a mystery or a scientific explanation for one of my paranormal romances. Don’t forget to look in the freebie community newspapers, too. Also check out your local library. Some of them have book sales where gently read magazines are available for a good price. Printouts from the Internet can serve a similar purpose, but they’re not the same as discovering random articles in a magazine. Instead, you’ll have to search for a specific subject, unless you have one of those applications that compile daily news for you on selected topics. Or you’ll have to scan the headlines. If so, you’ll be missing the thrill of turning pages in a print publication and discovering an article of interest. I always read the Sunday newspaper with scissors in hand.

Television and Movies

A TV show can stimulate your train of thought. For example, you may like the premise of a particular episode, but if you wrote the story, it would turn out differently. Or maybe the social issue or theme of a show inspires you. A news report might elicit an emotional response that makes you want to include the topic in a story. You never know when inspiration will strike.

Dreams

Do you dream in detail with color and dialogue? If you can remember your dream, write down the sequence of events as soon as you wake up, before reality pushes away the cobwebs of sleep. I used to have story dreams that were detailed enough for me to write several pages. A dream inspired my first published novel, Circle of Light. Lately, my dreams have been a continuation of thoughts or concerns I’ve had during the day, so I seem to have lost this source of creativity. If you have a good dream, write it down. Or consciously direct your thoughts at bedtime to a plotting problem you are having, and let your brain work on it while you sleep.

Books

Do you ever get an idea for a story while reading someone else’s work? Or maybe their book stimulates a new plot thread for your storyline. Ideas cannot be copyrighted. How you develop your characters and plot will differ from anyone else and will be unique to your voice. If you find that a story fires your imagination, scribble down notes and then return to the book you’re reading.

People You Meet

Friends, relatives, and even strangers can provide inspiration. They might generate an idea for a plot twist or give you thoughts on character development. A woman whose bearing and clothes I’d admired on a cruise became the Countess in my cruise mystery, Killer Knots. People who helped me with my research for Peril by Ponytail, my next Bad Hair Day mystery, serve as the model for some of the folks in this story. And I’d better not mention how real life experiences inspired Hanging By A Hair. The lesson learned here is that if you befriend a writer, you might become fodder for her stories.

Personal Experiences

Our life experiences cannot help but influence our stories. With the exception of murder, many of the incidents in my mysteries stem from real life. Naturally, you have to alter the people and the settings, but the actual events might remain similar. Certainly the antics of my late dog are reflected in Marla’s poodle, Spooks. And many of the other things that happen in her life have happened to me. Infusing these experiences into your stories will enrich them. You cannot better describe events than having known them first-hand.

Suited up for copper mine like in Peril by Ponytail

Writing Techniques

If you’re totally stuck for ideas, various writing tools can help. You’ll find each writer has a favorite how-to book or software program for generating plot ideas. Check out the reference section in your local bookstore or library, or go online and ask on your writer loops for what other authors use. You’ll get as many varied responses as there are subgenres.

So where do we writers find inspiration? It’s everywhere—in the air we breathe, in the people we meet, in our dreams, and in the stories we read or see on the big screen. The problem isn’t finding ideas. The problem is having enough years of good health and peace of mind in which to write them.

So where do YOU get your story ideas?

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And Introducing my New Release!
Hanging By A Hair, Bad Hair Day Mystery #11 

HangingbyaHair (414x640)

Marla and Dalton Vail move into a new neighborhood and discover a murder next door.

Amazon Hardcover: http://www.amazon.com/Hanging-Hair-Nancy-J-Cohen/dp/1432828142
Amazon Kindle: http://www.amazon.com/Hanging-Hair-Bad-Day-Mysteries-ebook/dp/B00JJ2XVUQ/
Barnes and Noble: http://www.barnesandnoble.com/w/hanging-by-a-hair-nancy-j-cohen/1116603785

How well do you know your neighbors?

End of Chapter Hooks

Nancy J. Cohen

Creating a hook at the end of a chapter encourages readers to turn the page to find out what happens next in your story. What works well are unexpected revelations, wherein an important plot point is offered or a secret exposed; cliffhanger situations in which your character is in physical danger; or a decision your character makes that affects story momentum. Also useful are promises of a sexual tryst, arrival of an important secondary character, or a puzzling observation that leaves your reader wondering what it means.

womantied

It’s important to stay in viewpoint because otherwise you’ll lose immediacy, and this will throw your reader out of the story. For example, your heroine is shown placing a perfume atomizer into her purse while thinking to herself: “Before the day was done, I’d wish it had been a can of pepper spray instead.”

This character is looking back from future events rather than experiencing the present. As a reader, you’ve lost the sense of timing that holds you to her viewpoint. You’re supposed to see what she sees and hear what she hears, so how can you see what hasn’t yet come to pass?

Foreshadowing is desirable because it heightens tension, but it can be done using more subtle techniques while staying within the character’s point of view. Here’s another out of body experience: “If I knew what was going to happen, I’d never have walked through that door.” Who is telling us this? The Author, that’s who. Certainly not your character, or she’d heed her own advice. Who else but the author is hovering up in the air observing your heroine and pulling her strings? Same goes for these examples:

“I never dreamed that just around the corner, death waited in the wings.” [okay, who can see around that corner if not your viewpoint character? YOU, the author!]

“Watching our favorite TV program instead of the news, we missed the story about a vandalized restaurant.” [if the characters missed the story, who saw it?]

“I felt badly about the unknown victim, but it had nothing to do with me. Or so I thought.” [speaking again from the future looking back]

“I couldn’t possibly have been more wrong.” [ditto]

“I was so intent on watching the doorway, I didn’t see the tall figure slink around the corner.” [then who did spot the tall figure? You got it–the author]

Although these examples are given in first person, the same principles apply to third person limited viewpoint. Your reader is inside that character’s skin. She shouldn’t be able to see/hear/feel beyond your heroine’s sensory perceptions. By dropping hints about future events, you’re losing the reader’s rapt attention. Stick to the present, and end your chapter with a hook that stays in character.

Here are some examples from Permed to Death, my first mystery novel. These hooks are meant to be page turners:

“This was her chance to finally bury the mistake she’d made years ago. Gritting her teeth, she pulled onto the main road and headed east.” (Important Decision)

“There’s something you should know. He had every reason to want my mother dead.” (Revelation)

“Her heart pounding against her ribs, she grabbed her purse and dashed out of her town house. Time was of the essence. If she was right, Bertha was destined to have company in her grave.” (Character in Jeopardy)

“She allowed oblivion to sweep her into its comforting depths.” (Physical Danger)

dead woman

Personal decisions that have risky consequences can also be effective. For example, your heroine decides to visit her boyfriend’s aunt against his wishes. She risks losing his affection but believes what she’s doing is right. Suspense heightens as the reader turns the page to see if the hero misinterprets her actions. Or have the hero in a thriller make a dangerous choice, wherein he puts someone he cares about in jeopardy no matter what he decides. Or his decision is an ethical one with no good coming from either choice. What are the consequences? End of chapter. Readers must keep on track to find out what happens next.

To summarize, here’s a quick list of chapter endings that will spur your reader to keep the night light burning:
1. Decision
2. Danger
3. Revelation
4. Another character’s unexpected arrival
5. Emotional turning point
6. Puzzle
7. Sex
In a romance, end chapter with one viewpoint, and switch to partner’s viewpoint in next chapter. Or end a scene of heightened sexual tension with the promise of further intimacy on the next page.

lovers

Sprinkle the lucky seven judiciously into your story and hopefully one day you’ll be the happy recipient of a fan letter that says: “I stayed up all night to finish your book. I couldn’t put it down.”

What other techniques do you use?

Rereading the Same Book

Nancy J. Cohen

Recently, I’ve returned to reading The Lost Prince by Frances Hodgson Burnett. I like his other stories as well: A Little Princess, Little Lord Fauntleroy, The Secret Garden. These historical novels have tropes that appeal to me, and I could read them many times over. But who wants to reread something you’ve already perused when you have a wealth of new books on your shelves and on your ebook reader?

Bookshelf

I feel guilty rereading a volume when I “should” be reading a friend’s work to give a review, a book I’ve obtained at a conference, a freebie on my Kindle, or the books sitting on my shelves for years begging for attention. How about the newest books by my favorite authors? Shouldn’t they get priority? Why am I wasting time reading something I’ve already enjoyed when authors who are alive and well clamor for my reading hours?

I don’t even reread my own books, although I’d like to return to my original Light-Years trilogy and immerse myself in that world again. At least I had the chance to do so when I revised these titles for their digital editions.

How about you? Do you ever go back and pick a book off your dusty shelves or buy the digital version of a book you’ve already read? Does it make you feel guilty that you’re not sitting with a current novel whose author can use your customer review?

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Do you have a system to prioritize the books you read? For newer books, I’ll read the next installment by a favorite author or a book by a friend before titles by an unknown writer. The beauty of the digital age is that when you discover a writer you like, you can order the next book in a series right away on your Kindle or Nook. So the historical novel I bought at SleuthFest and am reading now, by an author previously unknown to me, is number one in a series. I’m not even halfway through it, and I know I’ll want the next two books.

This points out two issues about our current age that are both troublesome and exciting. The next books in a series are literally at your fingertips. Push a few buttons, and they are yours. That’s the good thing.

However, I discovered this book as it lay out for display at the on-site conference bookstore. Discoverability is the hot issue today. Most of us with small press or who are indie published do not see our books in bookstores, thus browsing readers will never discover us that way. If I hadn’t spotted this intriguing cover, I’d never have known about this writer. And that’s sad. We have to turn to free books online or book group recommendations to discover new authors whose series we might decide to follow.

Is there room for the older volumes sitting on your shelves, for those books you’d love to read again if only you had the time?

4 Giant Steps to Self-Publishing

Nancy J. Cohen


Recently I have released my first nonfiction title. This came about because numerous aspiring authors kept asking me how to write a mystery. So I compiled my teachings into an easy-to-read booklet with concise instructions on Writing the Cozy Mystery. Here is a distillation of the steps I followed to produce this work.

Cozy

Please note that today I am en route to Orlando for SleuthFest, and I may not be able to reply to comments in a prompt manner. I will look at them later and do my best to respond in a timely fashion.


Manuscript
Hire a story development editor and a copy editor. Polish your work to perfection.
Insert front and back material into manuscript.
Write back cover copy.

Legal
Create a publisher name and register with your State as “Doing Business As” title. Or create an LLC if you prefer. Check with your accountant for more info.
Put a Legal Notice in your local newspaper if required by the State.
Apply for a county business license/tax receipt. Note: if you’re 65, you may be exempt from fees but you still have to apply. Renewal is annual.
Open a business bank account under DBA title. As sole proprietor, you don’t need an EIN number. Use your own SS number.
Order checks for new account.
Buy ten ISBNs from Bowker.com.

Production
Hire a cover designer for ebook cover and trade paperback cover.
Determine book price for digital edition.
Assign an ISBN number to the digital edition at MyIdentifier.com (if you’ve bought them from Bowker). You will need to upload the cover and give the price.
Hire a formatter after inserting the ISBN into your copyright page. Note that the print edition will have a separate ISBN from the ebook edition so you’ll need to send the formatter two different files or pay for a correction later.
Upload your e-book to Amazon, Apple, BN, Kobo, Smashwords, AllRomanceEbooks/OmniLit. It may be easier to hire your formatter to upload to iBooks since I believe you need to own an Apple device to do this step.
*File for copyright now so you don’t have to send two print books to the copyright office.
Upload to Createspace for a print edition. If you use their ISBN, you can sell your CS book to libraries. If not, librarians will have to get your book through another source or buy it through normal channels. Consider Lightning Source and Espresso Machine as other print options.
Consider an audio edition via ACX with another ISBN assignment and a cover resized to this format.

Marketing
Order print materials to promote your work, i.e. bookmarks, postcards, etc.
Consider doing a virtual blog tour.
If you set a particular release date, hold an online launch party.
Post your release news and book cover on all your sites.
Solicit Customer Reviews.
Run a Rafflecopter Contest.
Consider if you want to give away free copies or promote a bargain/sale price.
Join indie author forums online for more tips.

Obviously, marketing could be a whole other topic as could each one of these sections. I do plan to blog about this process in more detail at a later date on my personal blog. Meanwhile, these steps will get you started in the right direction. Those of you who have been through this journey might have more to add.

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