Category Archives: Nancy Cohen

4 Giant Steps to Self-Publishing

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Nancy J. Cohen


Recently I have released my first nonfiction title. This came about because numerous aspiring authors kept asking me how to write a mystery. So I compiled my teachings into an easy-to-read booklet with concise instructions on Writing the Cozy Mystery. Here is a distillation of the steps I followed to produce this work.

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Please note that today I am en route to Orlando for SleuthFest, and I may not be able to reply to comments in a prompt manner. I will look at them later and do my best to respond in a timely fashion.


Manuscript
Hire a story development editor and a copy editor. Polish your work to perfection.
Insert front and back material into manuscript.
Write back cover copy.

Legal
Create a publisher name and register with your State as “Doing Business As” title. Or create an LLC if you prefer. Check with your accountant for more info.
Put a Legal Notice in your local newspaper if required by the State.
Apply for a county business license/tax receipt. Note: if you’re 65, you may be exempt from fees but you still have to apply. Renewal is annual.
Open a business bank account under DBA title. As sole proprietor, you don’t need an EIN number. Use your own SS number.
Order checks for new account.
Buy ten ISBNs from Bowker.com.

Production
Hire a cover designer for ebook cover and trade paperback cover.
Determine book price for digital edition.
Assign an ISBN number to the digital edition at MyIdentifier.com (if you’ve bought them from Bowker). You will need to upload the cover and give the price.
Hire a formatter after inserting the ISBN into your copyright page. Note that the print edition will have a separate ISBN from the ebook edition so you’ll need to send the formatter two different files or pay for a correction later.
Upload your e-book to Amazon, Apple, BN, Kobo, Smashwords, AllRomanceEbooks/OmniLit. It may be easier to hire your formatter to upload to iBooks since I believe you need to own an Apple device to do this step.
*File for copyright now so you don’t have to send two print books to the copyright office.
Upload to Createspace for a print edition. If you use their ISBN, you can sell your CS book to libraries. If not, librarians will have to get your book through another source or buy it through normal channels. Consider Lightning Source and Espresso Machine as other print options.
Consider an audio edition via ACX with another ISBN assignment and a cover resized to this format.

Marketing
Order print materials to promote your work, i.e. bookmarks, postcards, etc.
Consider doing a virtual blog tour.
If you set a particular release date, hold an online launch party.
Post your release news and book cover on all your sites.
Solicit Customer Reviews.
Run a Rafflecopter Contest.
Consider if you want to give away free copies or promote a bargain/sale price.
Join indie author forums online for more tips.

Obviously, marketing could be a whole other topic as could each one of these sections. I do plan to blog about this process in more detail at a later date on my personal blog. Meanwhile, these steps will get you started in the right direction. Those of you who have been through this journey might have more to add.

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Writing the Cozy Mystery is a valuable guide on how to write a traditional whodunit. This concise tool will show you step-by-step how to develop your characters, establish the setting, plot the story, add suspense, plant clues and sustain your series. You’ll find everything you need to know in an easy-to-read, clear manner to write your own whodunit. http://nancyjcohen.com/books/nonfiction/

Story Logic

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Nancy J. Cohen

The other night, I watched two recorded TV action adventure shows that gave me pause over their story logic. If I had written these sequences into a book, editors everywhere would have turned down my submission. What was wrong? Flaws in story logic jumped out at me. Whether the average viewer noticed, I have no idea. But as a storyteller myself, I couldn’t help but make note of them.

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In Show Number One, two female characters were attempting to steal a precious artifact from a security-tight room. They got around the fingerprint analysis in a plausible manner and entered the vault-like space where the artifact was kept under a glass case and surrounded by an electrified cage. Various obstacles were placed between the door and the cage. But wait—one of these woman was an acrobat specifically chosen for this impossible task. So she vaults up to a series of parallel bars conveniently strung across the room and swings from one to the next, while her pal waits by the door. Finally, our acrobat propels herself over a gap at the top of the electrified cage. Inside, she swipes the artifact. Guards are moments away from discovering them. Commercial break.

When we return, the thieves are outside with their booty. Okay, how did they get from Point A to Point B? When we saw our acrobat in action, she used her two hands to swing and jump from one overhead bar to the next. How could she jump at all holding the heavy, bulky artifact that looked as though it would require those same two hands to hold it? Illogical. Nor did she have her friend present again to give her a boost up.

My editor would have caught me on that one. My solution? Have her wear a backpack so she could stuff the heavy tome inside for the return trip. Give her a tensile line to shoot to the overhead bar from inside the cage. Or have her rappel down from a ceiling vent like in countless heist movies. Don’t just have the two women suddenly appear in the clear with their prize with no explanation as to how they got away and avoided the guards.

Story Number Two proceeded well until the very end, when a bad guy got his comeuppance. One of the main characters called him on his cell phone as he’s in the bathtub with a beautiful woman. The caller mentions how his turn has come right before his companion stabs him. How did this character know exactly when he’d be in the bathtub with the assassin? If it were my story, I’d have video cameras tracking him. Or the assassin could have sent the caller a signal. It was too much of a coincidence that this person called right then, although the dramatic moment worked to provide a sense of justice.

What does this prove? TV writers might get away with flaws in their story logic, but it won’t work for us when we’re under an editor’s eagle eye.

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Make sure your story flows logically and smoothly, covering all bases. You don’t want to give your readers cause to put down your book with a derisive snort.

Do you recall any movies or TV shows where the credibility stretched?

Racing Toward the Finale

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Nancy J. Cohen

As you near the finish line for your Work in Progress, the tendency is to speed things up. You can’t wait to be done and take a break. You’re tired of the story and want to end it already. Or you’re approaching your deadline and have to finish in a hurry.

And yet this is when you need to slow down and let the finale unfold in exquisite detail. Haven’t you watched a TV show that ties up all the loose ends in the final two minutes? How annoyed does that make you feel? As for a book series, fans of Harry Potter felt frustrated by the brief epilogue. They wanted more explanations of what would happen to the characters in life beyond the book. So slow down when you approach completion.

The heroine’s confrontation with the villain should reveal every heartbeat, every pulse-pounding moment of fear. This is when you want time to slow so you can catch every nuance. Yes, the pacing must be quick, but you shouldn’t cheat the reader out of emotional reactions, either during the scene or afterward. And the fight sequence, if there is one, shouldn’t be rushed.

The End

What about when the villain has been defeated? I always like to have a Wrap Scene where quiet reflections on lessons learned, a review of events, and/or a self-revelation occurs. This is where you tie up loose ends and perhaps frame the story with the same people or setting as the opening sequence. Make sure your readers go away with a sense of satisfaction.

Putting some distance between yourself and your work will help you gain perspective. Go back after two weeks, if you have that luxury, and read the ending again. Flesh out any spots that are sparse and be sure you’ve covered all the bases. Your finale will dictate what impression readers take away when they close the book.

Do you tend to race ahead when you’re approaching the finish line?

Setting Goals

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Nancy J. Cohen
As we begin the new year, it’s time to set our writing goals for 2014. Although this is a popular topic, here’s my take on it. I divide things into two categories: Creative and Business Goals.

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Under the Creative category, put your writing projects. Which story do you want to start? What book do you need to finish? Do you want to try something new and different? Have you started writing the synopsis for your WIP yet? Which projects have priority?

In the Business category, put down everything you need to do to bring those above projects to market. What steps do you need to take? How will you publicize your work? What new venture might you try that you haven’t done before (i.e. chats, podcasts, trailers, audio)?Or do you plan to accept the risks and lengthy learning process of self-publishing for the first time?

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Here are my goals for 2014. Whatever I don’t finish this year will get put off until 2015. I envision finishing my current WIP, doing the edits for my next romance, and then taking some time off to launch my self-publishing work. Then I can think about what to write next.

WRITING GOALS
Finish Peril by Ponytail, #12 in the Bad Hair Day Mysteries.
Do the edits for Warrior Lord, #3 in the Drift Lords series, when I get them from my editor.
Proofread the galleys until this project is done and in production.
Complete edits on my original mystery that I’m hoping to self-publish.

BUSINESS GOALS
Implement marketing plan for Hanging By A Hair, #11 in the Bad Hair Day Mysteries due out in April.
Complete legal preparation for self-publishing enterprise.
Hire book cover designer and ebook formatter.
Self-Publish my writing instructional booklet in time for SleuthFest. Order postcards.
Consider print and audio versions of above.
Design marketing plan for Warrior Lord once I get a pub date.
Begin prep work for publishing my father’s book, a true adventure of his 1929 hitchhiking journey across the U.S. It’s one of those things on my bucket list.

What goals have you set for 2014? Are you trying anything different for the first time?

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Tired of winter weather? Enter my “Taste of the Tropics” contest at http://nancyjcohen.com/fun-stuff/contest/. Win A Taste of the Virgin Islands Cookbook or one of two decks of Tropical Recipe Playing Cards. Deadline for entry is Jan. 25.

Author Lifeboat Teams

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Nancy J. Cohen

An author lifeboat team is a band of authors who join together to cross-promote their work. I became aware of the concept when I got invited to join one. This particular group was made up of paranormal romance authors, and their rules included sharing each other’s posts on Facebook and being responsible for one post a week.

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I thought that obligation and the specific genre focus might be too restrictive for me, especially since I write in two genres. So while flattered to be asked, I politely declined. The idea brewed in my head, though, so when Terry Odell invited me to join her fledging group, I seriously considered and eventually said yes.

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Why did I like this team? While we were encouraged to support each other with retweets and shares, we weren’t committed to any particular schedule. And the group consisted of multi-published authors in various genres. This interesting mix could attract new readers, and that would benefit our primary goal of increasing our visibility and readership.

It’s been one year since I joined. What have we accomplished in that time? We’ve established our website, Booklover’s Bench.

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Besides each of us having an author page, we have added Behind the Scenes and Excerpt features. We run a monthly contest via Rafflecopter with a $25 Amazon or BN gift card as the main prize and e-books from each of us for runners-up winners.

In another effort to cross-promote, we’ve also started offering each other’s books as prizes for personal newsletter contests and sharing the resultant mailing list.

On Twitter, we’ve each created a List for our team members. It’s easy to access the list and retweet everyone’s posts that way.

In terms of results, my newsletter in Sept. 2012 went out to 4542 recipients. In Oct. 2013, I sent it to 5339 folks. That’s an increase of nearly 800 names. Some of these might have come from my own contests, but I’d say the majority of new entries are thanks to BB.

As one of the extra options on our Rafflecopter contests, we’ve put “Like my Facebook Page” as an added choice. My FB Likes have increased quite a bit as a result. So this is another benefit.

We’re also a sounding board for marketing ideas. I learned about doing a Facebook launch party from one of my team mates. If we have an aspect of the biz we need input on or just want someone to listen, we have each other. In the future, maybe we’ll expand and hire a virtual assistant. Our only requirement is to do what we can to support each other, to tweet about the contests, take over the $25 gift card contest prize once every couple of months, and support our efforts any other way we can. We split the cost of the website hosting and manage it ourselves.

Bench

Other ideas for future consideration are a subscribers-only tab on our website for free downloads of bonus materials or short e-reads, a blog hop, a street team, a Fan of the Month selection.

How do we communicate? We’ve held two Skype conference calls so far with a third one coming up to discuss our ideas and goals for next year. Otherwise, we have a private Facebook group page and a yahoo group listserve. Or we can send individual emails.

It’s hard to work alone, especially since most marketing efforts have moved online. Consider gathering together your own author lifeboat team. Again, it’s a group of authors who band together to support each other on social media with the goal of expanding their readership. How your team operates and what you do for each other is your choice. See what other groups do and borrow their ideas that appeal to you. We all learn from each other, and we must support each other, too. Just like we do on this group blog.

As Thanksgiving passes us by, thanks to each one of you for following us and for joining our discussions. We share a wealth of information about writing craft and marketing that contributes to our online community. We’re grateful for all our cyberspace friends.

Are Book Events Worthwhile?

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Nancy J. Cohen
 
I’ve been doing speaking engagements for many years now. It’s a way of giving back to the community and meeting new readers. But after this last one, I’m wondering if they are a waste of time in the digital age. I gave up three hours to speak to this group, had my hair done, painted my nails, and chose my wardrobe with care. Fortunately, it was local, so I didn’t have to travel far.

Sixty women attended this book and author luncheon, so you’d think they would all be readers, yes? The tables were beautifully decorated, with homage given to my latest title, Shear Murder. In this story, Marla the hairstylist discovers a dead body under the cake table at her friend’s wedding. Witness the cake motif on the centerpieces.

JCC Centerpiece   JCC Event

It was a lovely event. People were friendly and welcoming. But when I finished my speech, and after the raffle ticket numbers were called—an event as long as my talk—people left. Oh, a few came over and complimented me before asking if my books were available on Kindle.

Now, I wouldn’t mind if they went home and some of them ordered my titles. Most ladies took the brochures that I designed and had printed in two-sided color, but I did not sell a single book. Had they spent their money on raffles and ran out of cash or didn’t want to spend anymore? Was that it? Or do readers expect books on the cheap now and a signed copy means nothing?

I’m all for going out and meeting the public to increase readership, but consider the value of my time. I lost three hours of work and more, if you count the prep time. This is why I started charging a speaker’s fee if I go out of town for a talk. But even locally, is it worth the time and effort? Should I cease ordering my books to sell at these events? Already I have cases full of books stocked in the house. How will I get rid of them, other than donations? And even that means paying postage and a trip to the post office. It’s easier to do a giveaway with a digital copy.

If you are a multi-published author, and not a newbie looking to build a readership, do you still seek out speaking opportunities in the community? Would you go if—as one woman suggested to me—you’re invited to talk at her gardening club across town? Or will you suddenly have deadlines that prevent you from accepting?

I love speaking at libraries, but groups looking for a free speaker? Not so sure anymore. I know it’s not so much about the book sales as it is about meeting new readers, so I guess it’ll depend upon the circumstances. Or I might, in lieu of an honorarium, request a minimum book purchase agreement. Your comments?

Getting Back on Track

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Nancy J. Cohen

How do you get back on track after being away from home? When I go on vacation, attend a conference, or even do a one-day speaking engagement, I lose about two days of work for every day gone. It’s hard to jump back into your Work in Progress when you have bills to pay, receipts to file, emails that need response, phone calls to return, and household chores like laundry and food shopping to complete. With that being said, the idea of being able to use a shift swapping app when people are away could make getting back into work a lot easier. Plus, people can switch shifts if certain people can’t make it.

Photos from our visit to Epcot’s Food & Wine Festival:

Spaceship Earth  

Scotland

Chocolate Cake

Lamb Chop

Easing into a work schedule is impossible for me when all these things are on my mind. Thus I allow a few days to get caught up, maybe not in everything but at least in the essentials, before turning to the work left waiting for me.

There’s no easy way to get back to the grind. You can reread your material and do some edits to put the story into your head again. Or you can set a writing/editing schedule beginning with a certain date.

I’m expecting line edits on Warrior Lord, #3 in my Drift Lords paranormal series. Before these arrive, I want to move ahead with Peril by Ponytail, my next Bad Hair Day mystery. This story is based on my recent Arizona trip, and I’d like to write it while those details are still fresh in my mind. And yet I have travel arrangements to make for a New York trip in January, bank statements to reconcile, a wedding invitation that needs a response, family visits to plan, and more. Plus the laundry and food shopping must be done today, not to mention paying the property tax bill, etc.

In a week or so, I’ll be caught up. And this is only from going away for four days. So how do you ease into your work schedule after a vacation? Do you jump right into it, or do you allow yourself time to get caught up?

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Fall into Reading Contest, Oct. 28 – Nov. 15 Enter to win an ebook copy of Dead Roots, my haunted hotel mystery, and a $10 Starbucks gift card or one of three runner-up prizes: http://nancyjcohen.com/fun-stuff/contest/


Booklover’s Bench Contest Nov. 4 – Nov. 18 Enter to win a $25 Amazon or BN gift card or one of six runner-up ebook prizes: http://bookloversbench.com/contest/

First-Hand Research: Arizona

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Nancy J. Cohen

Do you believe in ghosts? I would like to think they exist, especially after numerous orbs came out in the photos I took on our Arizona trip. However, sites online explain the phenomenon as artifacts like cameras reflecting dust motes or water vapor droplets. Nonetheless, we visited many haunted sites on our recent trip west. The most exciting one was the Grand Hotel in Jerome. Formerly a hospital, this structure was built on a mountainside to serve the local miners. We took the nightly ghost tour and were given our own instruments to investigate.

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How does this work into the book I’m planning to write? I needed first-hand research, and it’s a good thing I went on location. When I’d put a forest in my story synopsis, I imagined the northern kind with tall trees and thick undergrowth. Man, was I off mark! Arizona forests, as least where I went, consisted of low scrub brush, scattered trees, reddish-brown dirt, and cacti. Uh-oh. Nix the victim in my story dying when a heavy branch falls on him. Instead, he’ll tumble off a mountain ledge. As mountain vistas are all around, this should be more plausible.

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Copper mines play an important role in my story, too. Little did I realize you had to be at higher elevations for this factor. My protagonists explore a mine in the story. Now I know what they should wear, what they will see, how they will face the scariness of pitch darkness below ground. As for the orbs, it’s either very dusty down there or the shafts are haunted.

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And the dude ranch where we stayed one night is the background setting for the entire story. I couldn’t possibly have written a word without being there in person, smelling the horses, having a drink in the lounge called the Dog House, and sampling the food in the dining hall. Plus interviewing the staff changed another story element. A character’s horse won’t be spooked by a snake let loose in its path anymore. Instead, someone strings a trip wire across the trail.

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We had many more adventures, from gazing at the awesome red cliffs of Sedona to an off-trail jeep ride to a recreation of the gunfight at the O.K. Corral. We stayed at the dude ranch, rode down into the copper mine, and went on our own ghost hunt. I also got to tour the Desert Botanical Gardens to note the varieties of plants, trees, and cacti. All of these experiences were essential for my novel. Sometimes you can’t get what you need online or in the library. You have to go to the place to sniff around for yourself.

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You can see more of my pix here: http://fw.to/SB2DmEH

So what trip have you made that was essential to your research?

First Page Critique: PHV

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Nancy J. Cohen

Today we have the privilege of reading the first page of “PHV.” My critique follows.

“I want out.”

I squared my shoulders and said it louder, “I’m finished. I want out of the firm.” I repeated it three times.

Silence. Then a loud honk from behind let me know the light had turned green. I hit the gas and made the short sprint to the next stoplight. Usually the downtown traffic made me crazy.

However, today I was in no hurry. Today, I planned on telling my dad that I quit. He and the firm could do their deals without me mopping up after billionaire clients and their obnoxious offspring. I was done being his cleaner.

I made a quick right turn the wrong way into an alley and pulled into a trash strewn vacant lot. The garage attached to our office building had been under construction for three months and I’d made a deal with the owner to park here. So far, all he had charged me was getting a nephew out of a marijuana jackpot. Given the price of parking in Dallas, that was cheap.

Practicing my speech one more time in the side view mirror, I grabbed my briefcase and picked my way through the beer bottles and burger wrappers to a hidden door leading to the garage elevator. I’d already ruined on pair of heels in this mess and had no desire to do it again.

Thankfully, the elevator was still running. The construction supervisor told me that until we were out of dutch with the city, it was technically closed down, but they used it anyway. He’d slipped me a maintenance key. The price? One DUI. Again, to avoid walking around the block to the front door, it was well worth a couple of phone calls. I was used to barter. It’s what I did.
 
The elevator doors slid open at three where my office was located. Since I wasn’t on the letterhead at dad’s law firm; I insisted on being separate from the sixth floor suite. Plus, I didn’t like it up there with the Texas hair and two-thousand dollar boots. I did my best work when I could blend into the background.

To my surprise, the upper floors of the garage were silent. I heard none of the usual jackhammers, concrete saws, and swearing that had greeted me since the building inspector had threatened to condemn the structure. What I did see was the ass end of a black Suburban parked by the landing and I heard voices coming down the stairwell. Something was wrong here. I hadn’t seen a non-construction vehicle on my floor in weeks. Ducking under the plastic chain with the “Out of Order” sign dangling from it, I crossed the short hallway to a window overlooking the front of the building.

MY CRITIQUE FOLLOWS

 
“I want out.” GOOD OPENING LINE. I AM WONDERING WHAT IT IS HE WANTS TO ESCAPE. 

I squared my shoulders and said it louder, “I’m finished. I want out of the firm.” I repeated it three times. DON’T KNOW THAT THE LAST LINE IS NECESSARY. WE GET THE POINT. 

Silence. Then a loud honk from behind let me know the light had turned green. I hit the gas and made the short sprint to the next stoplight. Usually the downtown traffic made me crazy.  

OOPS, I HAD NO IDEA HE WAS SITTING IN TRAFFIC. HE MAY HAVE BEEN TALKING ON THE PHONE OR IN HIS OFFICE. MAYBE ESTABLISH LOCATION RIGHT AWAY BY SAYING HIS FOOT PRESSED HARDER ON THE BRAKES IN THE SECOND PARAGRAPH? 

However, today I was in no hurry. Today, I planned on telling my dad that I quit. He and the firm could do their deals without me mopping up after billionaire clients and their obnoxious offspring. I was done being his cleaner. 

OH, SO HE’S TALKING TO HIMSELF? MAYBE MENTION HE’S PRACTICING HIS SPEECH. 

CHANGE LINES TO: I pressed my foot harder on the brake and said it louder for practice: “I’m finished. I want out of the firm.” 

CLEANER HAS ANOTHER CONNOTATION FOR ME. IF YOU WATCH NIKITA, THAT’S THE NAME FOR THE ASSASSINS WHO DISSOLVE BODIES IN ACID. THEY CLEAN UP FOR THE FIRM, TOO, BUT A DIFFERENT KIND. 

I made a quick right turn the wrong way into an alley and pulled into a trash strewn vacant lot. The garage attached to our office building had been under construction for three months and I’d made a deal with the owner to park here. So far, all he had charged me was getting a nephew out of a marijuana jackpot. Given the price of parking in Dallas, that was cheap. 

Practicing my speech one more time in the side view mirror, I grabbed my briefcase and picked my way through the beer bottles and burger wrappers to a hidden door leading to the garage elevator. HE’S LOOKING IN THE SIDE VIEW MIRROR AT THE SAME TIME AS HE’S PICKING HIS WAY TO THE DOOR? WATCH YOUR GRAMMAR. I’d already ruined on pair of heels in this mess and had no desire to do it again. HEELS? IT’S A WOMAN? CAN YOU INDICATE THIS SOONER, LIKE WHEN SHE PRESSES ON THE BRAKES? 

Thankfully, the elevator was still running. The construction supervisor told me that until we were out of dutch THIS MUST BE SLANG BUT I’M NOT SURE WHAT IT MEANS with the city, it was technically closed down, but they used it anyway. He’d slipped me a maintenance key. The price? One DUI. Again, to avoid walking around the block to the front door, it was well worth a couple of phone calls. I was used to barter. It’s what I did.  
 
The elevator doors slid open at three where my office was located. Since I wasn’t on the letterhead at dad’s law firm; COMMA INSTEAD OF SEMI-COLON I insisted on being separate from the sixth floor suite. Plus, I didn’t like it up there with the Texas hair and two-thousand dollar boots REFERRING TO MEN OR WOMEN HERE?. I did my best work when I could blend into the background. 

To my surprise, the upper floors of the garage were silent. GOOD FORESHADOWING I heard none of the usual jackhammers, concrete saws, and swearing that had greeted me since the building inspector had threatened to condemn the structure. What I did see was the ass end of a black Suburban parked by the landing INSERT COMMA and I heard voices coming down the stairwell.
 
NEW PARAGRAPH. Something was wrong here. I hadn’t seen a non-construction vehicle on my floor in weeks. Ducking under the plastic chain with the “Out of Order” sign dangling from it, I crossed the short hallway to a window overlooking the front of the building. AGAIN, WATCH YOUR “ING” PHRASES. TECHNICALLY, HE’S DUCKNG WHILE CROSSING THE HALLWAY. YOU COULD CORRECT THIS BY ADDING THE WORD “AFTER” BEFORE DUCKING. 

NOT SURE OF HER LOCATION HERE. SHE’S STILL IN THE GARAGE? IF SO, WHY IS THERE A WINDOW? MAYBE IT’S BECAUSE I LIVE IN FLORIDA, BUT OUR ABOVE-GROUND GARAGES DON’T HAVE WINDOWS. OPEN AIR SPACES , YES. 
 
MORE COMMENTS:

This story is intriguing in that something is wrong when the narrator arrives at work. I think you’d raise suspense by having the story start there. Like this: 

Something was wrong. I hadn’t seen a non-construction vehicle on my garage floor in weeks. So what was that black Suburban doing parked by the landing? Nor did I hear the usual jackhammers or concrete saws that had greeted me ever since the building inspector threatened to condemn the structure.

With some tightening, this could come across as a lot more suspenseful. I’d also prefer a hint of something more about this person other than she plans to quit her father’s firm. That can be rather clichéd. Maybe tell us what she’d rather be doing with her life. I don’t get much of a sense of her personality. It’s a good start, though!
 
NOTE: I am away on a research trip and will not be able to respond to comments. Thanks in advance for your replies.
 

Time Management for Writers

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Nancy J. Cohen

How do you juggle between writing, marketing, and having a life?

Things used to be simpler when all we had to worry about was selling to a NY publishing house. When I wrote for Kensington, I turned in one book a year. Easy, right? I wrote my Bad Hair Day mysteries and nothing else. No blogs or Facebook posts. I didn’t have a second publisher to worry about making deadlines with double the work. Promotion consisted of mailing out packets of bookmarks to booksellers, letters to reader groups, and personal appearances.

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It wasn’t until my option book was turned down that I started writing in other genres to see what would sell. Now it’s years later, and Wild Rose Press has picked up my romances while Five Star is publishing my ongoing mystery series. I am preparing to self-publish an original mystery and a few other items on my agenda as well. Currently, I have four books in various stages of the publishing process. This means edits and page proofs, along with research, plotting and promotion.

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Never before have we had so many options. It’s an exciting era, but it’s also utterly time consuming. Who has free time when we can publish our entire body of works through various formats, and spend hours on the social networks promoting them?

Establishing priorities is paramount. When I’m in a writing phase, I set myself a daily quota of five pages a day. That’s my minimum, and I have to be at least halfway through before I’m permitted to peek at my email via Microsoft Outlook. I have to be finished before going online. This is the only way to get your writing done. Do it first before anything else intrudes.

When I’m in a revision phase, I also set limits. Maybe it’s one chapter per day to edit or 50 pages per day to proofread. Again, this work must get done.

As for the rest of the day, it’s spent on promotion and marketing, interspersed with errands, meeting friends for lunch, or whatever else is on my daily schedule. I’m fortunate that I can write full-time. My retired husband helps out with errands, freeing more of my time. Some of you may not have this luxury. In that case, you have to set your own limits.

How many pages can you reasonably write in one day? How many pages can you edit or proofread on a steady basis? How many days a week can you devote to your writing career?

Do you enjoy social networking and marketing, or would you rather watch paint dry? Does someone have to handcuff you to the keyboard to get you to participate?

Handcuffs (800x600) (2)

Where it comes to marketing, create a specific promotional campaign for each upcoming title. Follow this template so you’re not reaching blindly in the dark. As for the social nets, pick a select few and check in there often. Visit the other sites whenever you get to them. Schedule tweets ahead of time if you have a chance. I’ll visit Facebook several times a day because I feel this one is the most important.

Twitter comes next for me. I’ll pop in there every now and then and do a few posts. Pinterest isn’t on my daily role call. I’ll pin photos after I do a blog post with pictures I’ve uploaded. Goodreads is on my list but not on a daily basis, as is commenting on other people’s blogs and posts. You have to do what feels right for you.

I’m a big believer in lists. Write down your writing and business goals for the year. Each day, decide what you have to accomplish. These lists will give you a concrete path to follow. Write down the marketing plan for your next book. This will give you a specific focus, i.e. a blog tour or a book trailer. What you don’t want to do is flounder about, because that’s truly a time waster.

So what’s your plan for today? Mine included writing this blog. Marketing task number one is done. On to task number two.