Nancy J. Cohen
I’ve been doing speaking engagements for many years now. It’s a way of giving back to the community and meeting new readers. But after this last one, I’m wondering if they are a waste of time in the digital age. I gave up three hours to speak to this group, had my hair done, painted my nails, and chose my wardrobe with care. Fortunately, it was local, so I didn’t have to travel far.
Sixty women attended this book and author luncheon, so you’d think they would all be readers, yes? The tables were beautifully decorated, with homage given to my latest title, Shear Murder. In this story, Marla the hairstylist discovers a dead body under the cake table at her friend’s wedding. Witness the cake motif on the centerpieces.
It was a lovely event. People were friendly and welcoming. But when I finished my speech, and after the raffle ticket numbers were called—an event as long as my talk—people left. Oh, a few came over and complimented me before asking if my books were available on Kindle.
Now, I wouldn’t mind if they went home and some of them ordered my titles. Most ladies took the brochures that I designed and had printed in two-sided color, but I did not sell a single book. Had they spent their money on raffles and ran out of cash or didn’t want to spend anymore? Was that it? Or do readers expect books on the cheap now and a signed copy means nothing?
I’m all for going out and meeting the public to increase readership, but consider the value of my time. I lost three hours of work and more, if you count the prep time. This is why I started charging a speaker’s fee if I go out of town for a talk. But even locally, is it worth the time and effort? Should I cease ordering my books to sell at these events? Already I have cases full of books stocked in the house. How will I get rid of them, other than donations? And even that means paying postage and a trip to the post office. It’s easier to do a giveaway with a digital copy.
If you are a multi-published author, and not a newbie looking to build a readership, do you still seek out speaking opportunities in the community? Would you go if—as one woman suggested to me—you’re invited to talk at her gardening club across town? Or will you suddenly have deadlines that prevent you from accepting?
I love speaking at libraries, but groups looking for a free speaker? Not so sure anymore. I know it’s not so much about the book sales as it is about meeting new readers, so I guess it’ll depend upon the circumstances. Or I might, in lieu of an honorarium, request a minimum book purchase agreement. Your comments?