It’s not an easy path to follow to write in two separate genres. You have a different readership to satisfy. You have different reviewers to court. You have to promote to two entirely different audiences. And you have your own branding to consider. So why diversify from the original path you’ve chosen?
In my case, it was more a matter of career survival than choice. We didn’t have the publishing options present today when I made the switch from romance to mystery and back again to romance. If I wanted to keep my career alive, I had to write what would sell. Besides, I found that writing too many books in one genre makes me restless. I get the urge to do something totally different, and this switchover helps to keep my writing fresh. If I write so many mysteries in a row that I can’t come up with another single motive, then it’s time for a change.
My mysteries are grounded, logical, easily researchable in my surroundings. In contrast, my romances might proceed in a logical manner but they include wild adventures, scenes of passion, and imaginative forays into scifi and fantasy realms. I can let loose in these novels in a manner that’s not possible in a modern day mystery.
So how do you brand yourself when you write in different genres? By sticking to your core story. My readers know to expect fast-paced action, suspense, and mystery. There won’t be anything truly horrifying happening in my books or any favorite characters killed off. Humor is always a part of my books and so is romance. And I like to write a meaty story, not mere fluff. Even my romances have complex plots.
Is there hope for cross-readership? Of course there is, but I know my most vocal readers want me to write more mysteries. This feedback matters a great deal to me. So perhaps I’ll offer a second mystery series once I have time. The best part of publishing today is having options.
Even though some seasoned authors might advise you to stick to your brand and continue writing the same types of stories to build your readership, I say that once you have a few books under your belt, write the book of your heart. It’ll refresh you, lift your spirits, and diversify your repertoire. However, don’t lose sight of your loyal readers and continue to produce the stories they request. Be responsive and grateful for feedback. But above all, love what you write.
Do you feel it’s best to stick to one genre to build your brand or to diversify?