Book Talk Checklist

Nancy J. Cohen

Do you give talks at libraries, bookstores, or community groups? If so, here’s a handy checklist so you don’t forget your essential items.

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Autographed by Author Stickers Optional; not all readers want a sticker on their signed book.

Book Cover of Upcoming Release

Bookmarks: Yes, readers still like them. And even if your books are only available in ebook format, a bookmark or postcard is a reminder the guest can take home.

Books to Donate: Optional; This works for a library donation or door prizes if you’re a guest speaker at a community group.

Box of Books: Always bring a box or two for when you sell your own; otherwise keep some in your car trunk in case the bookseller doesn’t come through.

Bottle of Water: This isn’t necessary if you’re in a conference hotel that provides water for speakers or if the talk takes place at a restaurant.

Business Cards: Be sure to include your website, blog, and social media URLs.

Calculator: This might be needed if you are selling your own books, or else bring a pad of notepaper to add the cost of multiple copies. Or use your cell phone for this purpose.

Camera: Bring a camera or use your cell phone to take pictures of your event.

Cash: Bring an envelope with small bills for change if you are selling your own books. Consider if you want a credit card app on your cell phone or if you will accept personal checks.

Computer Thumb Drive or Laptop: If you are doing a PowerPoint presentation.

Conference Brochures and Flyers: For your local writers’ group for recruitment purposes.

Handouts: If you are doing a lecture, bring a handout people can take home. It’s always appreciated and stays with them longer than a PowerPoint presentation.

Mailing List Sign-up Sheet: This is the most important item to bring. If you are speaking to a writers group, offer to send new sign-ups a file via email of a related handout of interest to them.

Notices of Upcoming Appearances: If you have a slate of appearances, give it to attendees. They might tell a friend who’ll want to hear you speak.

Printed Promotional Material: i.e. postcards, bookmarks, and brochures for your series.

Sharpie fine point black ink permanent markers: Bring plenty of pens, but not expensive ones in case you lose them.

Wheels: You’ll need to haul boxes of books if you bring your own. Look in luggage stores for folding wheels or put the books in a carry-on size suitcase.

With this handy checklist, you won’t forget anything important. What else would you add?

 

14 Questions People Ask Writers

Nancy J. Cohen

As a writer, you might encounter the following questions during the course of your career. Preparing answers ahead of time will prevent you from becoming tongue-tied when hit with one of these verbal arrows. If you feel left out, don’t worry. Once you get published, these people will jump out of the woodwork.

1. At Thanksgiving dinner, your cousin comes up to you, leans forward and speaks in a conspiratorial tone. “I have this great idea for a story. Would you be interested in working with me on it?” Before he launches into a lengthy and convoluted plotline, give this response: “I have more ideas than I can write, thank you, but I know another author who acts as a ghostwriter. He charges $10,000 per book. Shall I put him in touch with you?”

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2. “I have a friend who’s written a book, and she needs someone to edit it. She’s desperate for help. Can I give her your phone number?” Let this person know that your services, if available, are not free. You would require a fee, a contract, and a waiver of liability. Or suggest she gain feedback by joining a critique group or entering a writing contest with score sheets. Another alternative is for her to hire a professional freelance editor, but you still have to make clear it’s a long road ahead. See Question Number 8.

3. You are in the doctor’s office, and he asks your line of work. “Really?” the doctor says after you reply that you’re a writer. “What do you write?”
“I write mystery novels.”
“Are they, you know, published?”
“Yes, I’ve written over twenty books. You can buy them online.”
“That’s impressive. I’ve been thinking about writing a book. How do you get published?”
“You join a professional writing organization, attend meetings and workshops, go to writing conferences, and learn the business aspects of the career along with the craft. I’d love to talk more about it. How about if we exchange an hour of my time for an hour of yours?”

4. “How are your books doing?” is another question you might get from friends and family. Here’s your answer: “They’re doing great, thank you. Have you bought a copy yet?”
Another writer once told me she’d like to say her books had failed, she had entered bankruptcy proceedings, and did anyone want to help her out with some cash?

5. “Where do you get your ideas?” is a common question at book talks. Well, I pull them out of thin air, don’t you? You’d think this one would be a no-brainer, but it’s a question that genuinely baffles people. Ideas are all around. It’s having time to write these stories that’s difficult.

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6. “Are you making money at it?” I’d really like to reply, “No, I’m starving, and I need a loan.” Many people think published authors are rich and famous. “I guess you earn a good living, right?” is another variation. Some folks will come right out and say, “So how much do you get for each book?” That’s like asking your doctor, “So how much do you make on each patient?” I have a standard response: “I write because I love to tell stories. My advice to new writers: Don’t quit your day job.”

7. “I want to write a book, but I don’t have time to learn the ropes. Can I pay you to write it for me?” See answer to Number One. Add a bit on the publishing biz and how writers are expected to spend time promoting their novel. Even if someone else writes the book for them and it sells, are they willing to put the time into marketing?

8. “Can you recommend a book doctor?” My answer: “If you’re serious about becoming a writer, you’ll learn how to edit your own work. All careers require practice and training, and writing books is no different. The only magic bullet is persistence. But you can hire a freelance editor to help you in the right direction. This still won’t guarantee a sale. Plus, publishers expect more books than one work. You’ll need to start on book number two right away, and be prepared to do your own marketing.”

9. “Can I find your book in the library?” Librarians order books, so we want patrons to request them. But this question could be a good opportunity to launch into an explanation about the sources of distribution and the different formats for books today. You could counter with, “Do you like to read your books in print or on ebook?” And even if the person gets your book at the library, encourage him to write an online customer review.

10. “Where can I find an agent?” Hello, anyone hear of the Guide to Literary Agents? The AAR site online? Attending professional conferences? Entering writing contests? Let this person know about local writers organizations, classes, and seminars. They need to do their homework. And no, I am not going to introduce them to my agent.

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11. “Is your book on the bestseller list?” This one is easy to answer: “Not yet, but if you buy a copy and tell all your friends about it, that will help me get there.”

12. “Have you been on any talk shows?” The line is blurred here between the concept of an Author and a Celebrity. Becoming a published author may take years of learning, rejections, submissions, and rewrites. Celebrity equates to stardom. Serious writers work at the craft because they love to write. They know it is not an easy road to follow, and they’re willing to put in the effort, suffer the indignities, and keep going regardless of whether fame or fortune come their way.Your answer: Repeat the one from Number 11.

13. “I’ve never heard of you. Are your books in the bookstore?” Again, this is a good opportunity to mention the various platforms for distribution.

14. “Any chance of getting your book made into a movie?” Realistic answer: “Unfortunately, it’s not up to the author. The publisher may [or may not, depending on your circumstances] own the film rights. An agent might be approached by a studio or interested party who pays a fee to option the book. But even then, that might go nowhere. So the chances are slim for most authors.”

Many of your answers will be individual based on your preferences. Consider every encounter an opportunity to educate the public about the publishing industry and what they, as readers, can do to help authors.

What we write comes from the heart. It’s our personal expression, not ideas we pluck from someone else’s consciousness or can teach in a quick lesson. Each person’s journey is his own. We get where we are through hard work, grit, a thick skin, and persistence.Yes, we can offer tips and point wannabe writers in the right direction, but they have to be prepared to do the work. And they have to love telling stories.

So how would you answer some of these questions above?

Are Book Events Worthwhile?

Nancy J. Cohen
 
I’ve been doing speaking engagements for many years now. It’s a way of giving back to the community and meeting new readers. But after this last one, I’m wondering if they are a waste of time in the digital age. I gave up three hours to speak to this group, had my hair done, painted my nails, and chose my wardrobe with care. Fortunately, it was local, so I didn’t have to travel far.

Sixty women attended this book and author luncheon, so you’d think they would all be readers, yes? The tables were beautifully decorated, with homage given to my latest title, Shear Murder. In this story, Marla the hairstylist discovers a dead body under the cake table at her friend’s wedding. Witness the cake motif on the centerpieces.

JCC Centerpiece   JCC Event

It was a lovely event. People were friendly and welcoming. But when I finished my speech, and after the raffle ticket numbers were called—an event as long as my talk—people left. Oh, a few came over and complimented me before asking if my books were available on Kindle.

Now, I wouldn’t mind if they went home and some of them ordered my titles. Most ladies took the brochures that I designed and had printed in two-sided color, but I did not sell a single book. Had they spent their money on raffles and ran out of cash or didn’t want to spend anymore? Was that it? Or do readers expect books on the cheap now and a signed copy means nothing?

I’m all for going out and meeting the public to increase readership, but consider the value of my time. I lost three hours of work and more, if you count the prep time. This is why I started charging a speaker’s fee if I go out of town for a talk. But even locally, is it worth the time and effort? Should I cease ordering my books to sell at these events? Already I have cases full of books stocked in the house. How will I get rid of them, other than donations? And even that means paying postage and a trip to the post office. It’s easier to do a giveaway with a digital copy.

If you are a multi-published author, and not a newbie looking to build a readership, do you still seek out speaking opportunities in the community? Would you go if—as one woman suggested to me—you’re invited to talk at her gardening club across town? Or will you suddenly have deadlines that prevent you from accepting?

I love speaking at libraries, but groups looking for a free speaker? Not so sure anymore. I know it’s not so much about the book sales as it is about meeting new readers, so I guess it’ll depend upon the circumstances. Or I might, in lieu of an honorarium, request a minimum book purchase agreement. Your comments?