Category Archives: Writing

Reader Friday: Reader-Writer Connections

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The question up for grabs today is directed at you as an author. Last week, Steve asked a question of us as readers: how do we connect with writers? What’s our go-to platforms to find new favorite authors with whom we can adventure?

This week, we’ll reverse poles and come at it from the opposite direction.

How do we as writers connect with new readers/followers?

Today, we will discuss questions that are dear to my heart as a relatively new author. I have published four books of my own, plus I was published in Chicken Soup for the Soul, and I have two more books in the hopper. But those numbers are small—not insignificant by any means—but still small compared to most of you.

One of the authorish tasks I have the most difficulty with is reaching out to new/more readers and followers. I have a website where I publish a monthly blog, and I send out a monthly “newsletter.” I try to not market my books too heavily, but to include content about life in general in 2023, and sometimes what I’m curious about. I also try to include shout-out references/links to other authors, editors, and cover designers.

I do attend events, but mostly local as I am not much of a traveler. I like to say, Sure, I’d like to see XYZ location, but can’t I just be beamed over there?

So, over to you, TKZers! Steve and I are hoping to hear your tips/tricks/ideas—different methods you use to bring new readers/followers into your fold.

Wow us with your ideas, what has worked for you, and maybe what has not worked for you.

How do you attract new readers/followers?

What are some methods you’ve used to market yourself, not necessarily your latest book?

Do you ever conduct a survey of your current readers/subscribers to your blog or website to find out what content they’d like to see? What kind of response do you get?

Is there something you’ve tried in the past that has completely bombed? Do tell.

If you had to choose only one approach to connect with new readers/followers, the one that consistently produces results, what would it be?

Happy Friday, and thanks for playing the Connections Game with us today!

~~~

 

 

 

 

 

 

 

 

Deb Gorman lives in the Pacific Northwest and writes stories of redemption and reconciliation. Her next book, No Tomorrows, is due to be released this fall. You can connect with her at her website: debggorman.com

Rejections Happen to Us All

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Hi, TKZers. I’ve finished my novel on time and I’m heading out for a short vacation. Here’s a classic blog that I hope will give all writers hope. Enjog.

By Elaine Viets

Feeling discouraged, writers? Tired of papering your walls with rejection slips?
When I feel down, I turn to the good book. Not THE good book, but a good book by Elaine Borish called “Unpublishable! Rejected writers from Jane Austen to Zane Grey.”


If you’ve been rebuffed by a publisher, you’re in good company. So was Agatha Christie. Borish says it took Dame Agatha four years to find a publisher for her first novel, “The Mysterious Affair at Styles” – and then it sat on a desk for another eighteen months. The publisher suggested some changes to the ending, and Agatha made them. Belgian detective Hercule Poirot finally made his debut in 1920.
Agatha Christie wrote more than ninety titles, and “The Mysterious Affair at Styles” is still in print.
Beatrix Potter, the creator of Peter Rabbit and Flopsy, Mopsy and Cottontail, was a hybrid author. Her “Peter Rabbit” was rejected by six publishers. She used black-and-white sketches, since she was worried that color pictures would make the book too expensive for children. Beatrix finally self-published “Peter Rabbit.” It went through two printings.
In 1901, Beatrix submitted Peter Rabbit again, and the traditional publisher politely rejected it: “As it is too late to produce a book for this season, we think it best to decline your kind offer at any rate for this year.”
The next time Beatrix submitted the book, she had color illustrations. The first edition sold out before the 1902 publication. By 1903, sales were multiplying like, well . . . rabbits. She’d sold 50,000 copies, and lived hoppily ever after.


Dorothy L. Sayers’ books were definitely not for children. “Whose Body?,” the first mystery by the rebellious Oxford scholar, was rejected by several UK publishers for “coarseness” in 1920. Today, the risque parts wouldn’t raise an eyebrow. The novel opened this way:
“Oh, damn!” said Lord Peter Wimsey.
Besides that four-letter word, Dorothy L.’s first book is about the disappearance of a Jewish financier, Sir Reuben Levy. Borish tells us, “When a naked corpse turns up in a bath, Inspector Sugg is eager to identify him as Levy.” Lord Peter says it can’t be “by the evidence of my own eyes.”
And the evidence? The body was (gasp) uncircumcised.
Dorothy L., desperate for money, revised her story, making sure the body could not be mistaken for a rich man. The deceased had “callused hands, blistered feet, decayed teeth” and more. An American publisher bought “Whose Body?” It was published in New York in 1923, and Dorothy was on the way to fame and fortune. Borish writes, rather gleefully, “consider the last words spoken by Lord Peter in the last novel: ‘Oh damn!’”

George Orwell had his masterpiece, “Animal Farm,” turned down by no less than T. S. Eliot, a big deal at UK publishers Faber and Faber. Like many in the upper echelons of publishing, Eliot missed the point when he rejected Orwell: “Your pigs are far more intelligent than the other animals, and therefore the best qualified to run the farm . . . What was needed (someone might argue) was not more communism but more public-spirited pigs.”
Another publisher, Fredric Warburg, took the book and paid Orwell a hundred pounds. Orwell had the last laugh – Borish says the book sold 25,000 hardcovers in the first five years.
Anthony “A Clockwork Orange” Burgess had a novel about his grammar school experience – “The Worm and the Ring” – rejected because it was “too Catholic and too guilt-ridden.”

Publishers outdid themselves with boneheaded reasons to reject bestsellers. Conan Doyle’s first Sherlock Holmes novel, “A Study in Scarlet,” was turned down by the prestigious Cornhill magazine because it was too much like the other “shilling shockers” already on the market. The editor said it was too long “and would require an entire issue” – but it was “too short for a single story.” Another publisher sent the manuscript back unread. A third bought the rights for a measly twenty-five pounds, and let it sit around for year. It was published in 1887, and then brought out as a book, but Conan Doyle didn’t get any money from that because he’d sold the rights. Worse, the book was pirated in the U.S. Doyle wrote a couple of historical fiction works. Then an American editor, looking for UK talent, had dinner with Doyle and Oscar Wilde and signed them both up. Wilde wrote “The Picture of Dorian Gray” and Doyle did “The Sign of the Four.”
These writers endured humiliation, insults, swindles – and in many cases, poverty – and still went on to write books that are read today.
Orwell talked about an embittered Russian who said, “Writing is bosh. There is only one way to make money at writing, and that is to marry the publisher’s daughter.”
Obviously, we writers have to pay attention to rejections sometimes. My agent gave me a good rule of thumb: “If you get the same reason for rejection repeatedly – your plot isn’t twisty enough, or you have too many secondary characters – it’s time to pay attention.”
How many times have you ignored rejections?

Not Writing Is Easier Than It Used To Be

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By John Gilstrap

When I first started down the path of what would become a long writing journey, the act of sitting down and making stuff up was a guilty pleasure. Our son was young, I had a fulltime job–in fact, I owned the company–and life was packed with semi-mandatory activities. When I carved out 15 or 30 or 45 minutes of writing time, I had to be focused and efficient.

Those stolen moments mostly came in the evenings. At home, they were wedged between our son’s bedtime and the final hours of the day when Joy and I would settle in for an hour or two of evening television. On travel (I spent most of my Big Boy Job years as a road warrior), I would write my way through dinner, often not leaving my table or barstool until the staff was doing their final cleaning before locking the doors. This explains why large portions of my first drafts were handwritten. (I think it’s rude to clack on computer keys while the people around me are trying to enjoy an evening of dining and conversation.)

In those very early days–pre-Nathan’s Run–I was driven by the dream of possibilities. Then, after the unimaginable success of that first novel, I rode the wave of affirmation that I actually had the skills and talent to legitimately call myself an author. Truth be told, it was many years before I used that word to describe myself. Poser syndrome and all that.

Now, nearly 30 years later, the motivations to sit down and write are . . . different. With over 3 million words in print, I’ve proven everything that I set out to prove–if not to others, then to myself. My deal with my publisher allows me to write pretty much whatever I want with the promise that they will publish it. All the conflicting pressures are gone. I no longer feel guilty for the stolen writing hours because writing is what I do for a living.

But now, my distractions have become more interesting. The new house in a new state with a new puppy and a new radio show*, coincide with the slice of life when the hours of protracted isolation that I used to crave are mine for the taking. Why, then, do I often have to force myself to take them?

To be clear, I am observing here, not complaining. I am fully aware that I am gifted to be living my lifelong dream, and for that I am grateful every day.

I think maybe I’ve entered that sleeve of time in life when I’m paying the price for the indiscretions of my youth. Four vertebrae in my cervical spine have been surgically fused, and the rest of my spine features more damaged disks than healthy ones. Arthritis has started to invade my hands and feet and knees. To tame these maladies, nothing works better than activity. Wielding a shovel or swinging an axe is far better for me than sitting at my desk in a hunched writing position. These days, it takes 60 seconds or more to stand straight and walk normally after a 3-hour writing session.

At 66, I am already at least one year past the age I’d planned to retire back when I entered the workforce at age 15. Back then, I had no idea what I really wanted to do with my life, but I knew that after doing it for 50 years, I’d be ready to do nothing but relax.

It turns out I was wrong. As a storyteller, the spigot of story ideas and plot points has no shutoff valve. I can either write them down or they can keep me awake. Fact is, I love being an author–having a key to the club I always dreamed of belonging to, in the company of others who are far more talented than I, yet still consider me to be a peer.

But such benefits don’t come without the continuing effort to earn them. And so I continue to play with my imaginary friends whenever I can. Maybe it’s not as exciting as it used to be, but it’s still the best job in the world. And it’s fine to take time to split some wood, take a walk, or play Frisbee with Kimber.

==

*Speaking of the radio show, here’s a link to our interview last week with our very own Reavis Wortham.

Disconnecting From The World
So You Can Create Your Own

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By PJ Parrish

I’ve been having a bad time of late trying to get in a writing mood. It was really getting me down and I couldn’t, for the life of me, figure out why. I’m up in my Michigan home now, far from the heat waves. It’s 70 degrees and the only thing I can hear is birdsong and the sweet wheeze of my dog Archie snoring at my side.

So what is wrong? I should be rolling on the WIP. But no. I am trolling Marketplace looking for a bookcase. I am researching air fares to Italy. I am doing Wordle and old crosswords. I’m hanging out on Spelling Bee, hellbent to get to Queen Bee status. And spending way too much time on Facebook salvating over people’s dinners, watching three German Shepherds tasting hooman food, and being jealous of other writers’ success.

There I said it. Yeah, I’m hooman.

The other day, I saw a Facebook post from my friend Joseph Finder. I like Joe a lot. We’ve been on panels together. He writes good books that sell really well. He’s a really nice guy. But this photo at left that he posted the other day made me want to…heck, I don’t know what. This is Joe’s writing office. It’s perfect. How would someone NOT get inspired sitting in a place like that?  Why can’t I have a writing house like that? Maybe I’ll go up to Cape Cod and TP his…

But then I realized that even if I had a cool writer’s shed like his, it wouldn’t make any differennce. Because my problem is not where I AM when I try to write. It is where MY HEAD IS when I try to write.

And that led me to realize something important: The world is too much with me. (Apologies to William Wordsworth). I need to find what Joe has — but within myself. I need to re-find quietude and solitude. I need my hurly-burly brain to calm down before something creative can start growing there again.

There’s a lot of talk these days about how many of us are trying to find a way to wean ourselves off our phones and social media. Here in my small northern Michigan town, the school board bucked high schoolers and some parents and banned phones from the classrooms. (Guess who didn’t object? Teachers, grade-school kids and middle-schoolers). We know we have to turn off the TV, ignore the cable Babel, stay away from Facebook, Instagram and whatever Musk is calling his enterprise these days.

Sometimes things come your way in weird ways just when you need them. When I was rummaging around Facebook the other day, wasting precious time, I ran across an old article called The Bliss Station.  In it, writer Auston Kelon advocates for making “a daily appointment to disconnect from the world so that we can connect with ourselves.”

He quotes Josoeph Campbell in The Power of Myth:

You must have a room, or a certain hour or so a day, where you don’t know what was in the newspapers that morning, you don’t know who your friends are, you don’t know what you owe anybody, you don’t know what anybody owes to you. This is a place where you can simply experience and bring forth what you are and what you might be. This is the place of creative incubation. At first you may find that nothing happens there. But if you have a sacred place and use it, something eventually will happen.

I really love this idea. Sure, a fine Finder office is nice. Yeah, a she-shed with a mini-fridge stocked with fume blanc would be nice. But as Kleon points out, this isn’t about having the right PHYSICAL space. It’s about creating the right MENTAL space. From his article:

The deluxe package would be having both a special room and a special hour that you go to it, but we started wondering whether one would make up for not having the other.

For example, say you have a tiny apartment that you share with small children. There’s no room for your bliss station, there’s only time: When the kids are asleep or at school or day care, even a kitchen table can be turned into a bliss station.

Or, say your schedule is totally unpredictable, and a certain time of day can’t be relied upon — that’s when a dedicated space that’s ready for you at any time will come in handy.

Kleon himself admits that his “time vampire” is turning on his phone first thing every morning. “The easiest way I get my feelings hurt is by turning on my phone first thing in the morning. And even on the rare occasion I don’t get my feelings hurt, my time is gone and my brains are scrambled.”

Again, to repeat: What’s needed is that we make a daily appointment to disconnect from the world so that we can connect with ourselves.

Back to “The World Is Too Much With Us.” Wordsworth’s words are worth heeding. He wrote the poem during the First Industrial Revolution, when technological innovation was transforming 18th century life. He was saddened by the mad rush from one new thing to the next, and said we had lost our ability to find tranquility in nature.

So, no advice tacked on here today. I haven’t got any. And I don’t think any of you need it. In your hearts, you know what you need to do to find your own Bliss Station. It’s a stunning morning up here in Michigan. I am going to go talk a long walk in the woods (no ear-bud music, please) then come back and try again.

 

Farewell, and Amen

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Sometimes we don’t have to use all the words we know. You can convey entire stories full of feeling with just a few sentences. Today’s blog post:

Our little Shih Tzu, Willie, now sleeps in the garden. As I work, the house is silent, save for the ticking of the clock.

Friday Reader-Writer Connections

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August is “Reader-Writer Connections” month here at TKZ.

Recently I invited readers of my newsletter to send me ideas for topics of discussion in future blogs. Deb Gorman suggested examining how writers succeed at connecting with readers. We began discussing the topic, and decided to look at the topic from both the perspective of the writer and the reader. Eventually we divided each perspective into (a) making the initial connection, and (b) maintaining a connection. Thus, we have four topics, one for each Friday in August.

Deb will be co-hosting these discussions. She’ll be asking the questions of the writers. I’ll be asking the readers. So, put your writer/reader hats on and prepare to give us some good advice from your experience.

Today we’ll look at #1, the Reader’s Perspective for finding a writer they want to follow.

And the questions:

As a reader

  1. What about a writer captures your attention or interest enough to make you begin following that writer’s blog/newsletter or social media or other content?
  2. What social media platform or site do you use to find new writers to follow?
  3. What specifically attracts you enough to try a new writer?
  4. Anything that is a big turn-off?

~~~

Deb Gorman lives in the Pacific Northwest and writes stories of redemption and reconciliation. Her next book, No Tomorrows, is due to be released this fall. You can connect with her at her website: debggorman.com

How to Read a Book

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Is this title a bit condescending? After all, one thing we’ve in common at the Kill Zone is we’re avid readers. We enthusiastically read books, ergo: All writers are readers, but not all readers are writers. Right? (said in a mock-condescending tone) “If you don’t have the time to read, you don’t have the tools to write. Simple as that.”  ~Stephen King in On Writing.

I’m not sure where, but I recently stumbled across a book titled How to Read a Book by Mortimer J. Adler and Charles Van Doren. It was published in 1940 and remained in print ever since. That speaks for itself, so I bought a Kindle version to see what the fuss was all about. Here’s Amazon’s blurb:

With half a million copies in print, How to Read a Book is the best and most successful guide to reading comprehension for the general reader, completely rewritten and updated with new material.

A CNN Book of the Week: “Explains not just why we should read books, but how we should read them. It’s masterfully done.” –Farheed Zakaria

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them—from elementary reading, through systematic skimming and inspectional reading, to speed reading. Readers will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

Also included is instruction in the different techniques that work best for reading particular genres, such as practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science works.

Finally, the authors offer a recommended reading list and supply reading tests you can use measure your own progress in reading skills, comprehension, and speed.

What I found was a compressed guide to improving reading skills and getting maximum value from any publication, whether that be fiction or non-fiction. It’s a timeless resource for anyone seeking efficiency and thoughtfulness in their reading approach. The authors emphasize reading should be an active process that demands full engagement and critical thinking where a reader should be aware of their methodology which they break into these four categories:

Elementary Reading — This level is the most basic skill where readers grasp the primary surface content and simple meaning of the book. (Fun)

Inspectional Reading — This level allows readers to scan the material, particularly the preface, index, and chapter openings/closings to assess the book’s structure and main ideas. (Curiosity)

Analytical Reading — This level engages a deeper examination of the book’s core content such as the author’s arguments, key concepts, and presented evidence to support the book’s point. (Research)

Syntopical Reading — This level is the highest reading form where multiple books are read so the reader can fully understand the entire subject matter delivered from multiple sources across the knowledgeable spectrum. (Eggheadism)

So far, I’ve done a Level One go-over on How to Read a Book. It intrigues me enough that I’m going straight to Level Three and understand this information, but I thought I’d share my new find with folks at the Kill Zone. So, let’s discuss how we read books. Fiction and non-fiction.

Do you have a process that’s similar to these four methods, maybe a combination, or possibly an entirely novel approach (don’t excuse the novel pun) to reading? What’s your way of enjoying, comprehending, and retaining stuff in the books you read?

Time to Have a Little Fun

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Time to Have a Little Fun
Terry Odell

It’s summer. People are on vacation. Escaping the heat. Or trying to. As a diversion, I thought we might take a few minutes to have a little fun.

I confess that I’ve had some fun with the–ahem– “Microsoft” callers because they’re live people.  When they tell me my computer has notified them it’s been compromised, I ask them which computer they’re talking about.  I say I have five. Obviously, if my computer told them it was infected, they have to know which one it is, right? Apparently not. I’ve also lied and told them none of my computers are running Windows.

 

Emails are a different game. I’m sure I’m not the only one who gets the occasional spam that sneaks past filters. Akismet, which I use on my website, is great. My business email account has very good filters, too.

One of my former personal email accounts let a lot of spam through. Their company philosophy was that deleting spam was comparable to censorship, although they sent most of it to a junk folder. Every now and then, I’d skim through the messages. First, of course, to make sure nothing legitimate had been sent there. Second, because the messages were often sources of amusement, which I’d share to my Facebook page.

One thing we’re told is never to respond to these messages. All that does is prove your email address is valid and opens you up for more spam.

But what if we could? Haven’t you been tempted? How many times has my nonexistent McAfee subscription run out? How many DeWalt power tools have I won? (Although now they seem to be Stanley.)

Have you had the “I’ve accessed your computer and have video proof that you’re watching/participating in porn. Pay me the equivalent of $X in bitcoin by such and such a date/time, or I’ll release them for the world to see” message? I have. More than once.

My “Oh, if only I dared” response would be:

“OMG, I thought I’d lost those videos. Thank you SO much for finding them! PLEASE send them to me ASAP!”

(It’s important to use lots of exclamation points and caps!)

You’re creative people. Your turn to play.

How would you answer if you dared?

Feel free to share your own “pet spam” messages and replies.

Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Six Tips for a Book Party on a Shoestring

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By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Running and Writing and Competition

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If you want to compete with somebody, run a race.

If you want to change the world, write a book.

* * *

Last week PJ Parrish wrote a TKZ post on Performance Anxiety. I’d like to follow up with a corollary on competition.

Competition is good, right? It gives us a chance to test our mettle against others and see how we stack up. Whatever field we’re in, competition is an opportunity to identify weaknesses in our performance and make a plan to improve. It may even lift us into that rarified atmosphere of winning the prize and basking in the glory.

When thinking about competition, sports always comes to mind. Personally, I believe foot races, specifically the 400-meter races, are the epitome of competition.

The 400-meter race is the longest track event run completely in lanes, so there’s no pushing or shoving. Each competitor runs her own race in her own lane. It’s once around the track, and the winner is easy to identify. She’s not necessarily the person with the best form or the coolest sports gear or even the newest model of Nikes. The winner is the person who crosses the finish line first.

This is obviously an objective decision. The other runners can’t say, “I’m a better runner than she is. I should get the gold medal.” Or “She won just because her coach is famous.” A runner wins a race because she is the fastest competitor in that particular race, and there’s camaraderie and respect among runners no matter where they place.

* * * 

On the other hand, competition can have a dark side. I’ve read recently that writers are a competitive bunch. That’s not surprising, seeing that we’re publishing books that are in competition with millions of other works, and the desire to excel in the field is strong. Writers want to know how they’re doing in the big publishing picture, so we compare ourselves with others, and sometimes it doesn’t go so well.

You’re toiling away to market your self-published masterpiece, which has seen slow sales and mediocre reviews, when you get word your good friend just secured a lucrative publishing contract for his first book. And then another friend posts to every social media site in the world about the big award she just won. That was the contest you entered and didn’t even make the finals! All of a sudden, feelings of competition turn to jealousy and envy.

But you’re a nice person, right? These writers are your friends, and you think you shouldn’t have these feelings. Well, don’t feel bad. Most authors have experienced some form of writer’s envy in their careers.

So what do we do about it? I like the way Erin Fulmer put it in her 2020 article on  professional jealousy 

Publishing isn’t a race.

Even if it were, the person who makes it to the next goalpost first is not necessarily going to make it to the one after that in record time.

But this isn’t a competition. There’s no deadline. Sure, the inevitable heat death of the universe is coming someday but until then, it’s anybody’s game.

And it’s not a zero-sum game. Yes, there is competition in publishing—I don’t want to sugar-coat that—but your friend getting a book deal or agent doesn’t meaningfully reduce your chances of the same, unless you are writing something extremely similar and submitting to the same editor/agent. Even then, it’s just as likely that their success will cause your work to be more in demand. A rising tide often does lift all boats.

If you are seeking a writing career, that journey only ends when you stop writing. There’s no finish line, no lifetime wish achievement that means you won like a good little Sim. There’s just the next book.

* * *

So, there you have it. Publishing is not a fair race. It can’t be since the judges (readers, agents, publishers) assess a writer’s work through the filter of their own backgrounds, tastes, and opinions. For example, I have a friend, a well-known writer, who entered her work in a writing contest some years ago. It was the kind of contest where several judges score the work and the entrant receives the results. Two of the judges scored her work in the 90’s and the third one rated her in the 50’s!

So maybe we need to adjust our perspective. As authors, we’re here to enhance the human experience through the written word, and we each do it in our own way. We’re a community, not combatants. We get to choose the lane we run in and how we want to run the race.

Envy tells us that success is more important than the journey. But if we truly love what we’re doing, we’ll seek success while finding the real joy in the writing. And with each circuit of the track, study and hard work will make us better. And in the long run, maybe that’s where the gold in the gold medal lies.

* * *

We’re fortunate that here at TKZ we have a community of contributors and commenters who go out of their way to offer suggestions and support for each other. A writing community at its best.

 

So TKZers: Do you feel that you’re in competition with other authors? Have you ever dealt with feelings of envy or jealousy of other writers? How do you handle them? What advice would you give to prospective authors, especially young ones, who may be feeling the same emotions?