Authors I Have Learned From: John D. MacDonald

by James Scott Bell
@jamesscottbell

On July 14 I’ll be leading a panel at ThrillerFest on literary influences. The guests are David Morrell, Lisa Gardner, Ted Bell, Peter Blauner, Robert Gleason and W. Michael Gear. Still time to register for TFest. Hope to see some of you there.

That subject got me thinking about the authors who have influenced me, so I thought from time to time I’d write about them, and some of the lessons learned.

I begin with John D. MacDonald. For those of you unfamiliar with his work, here’s a clip from The Red Hot Typewriter by Hugh Merrill:

From the 1950s through the 1980s, John Dann McDonald was one of the most popular and prolific writers in America. He was a crime writer who managed to break free of the genre and finally get serious consideration from critics. Seventy of his novels and more than 500 of his short stories were published in his lifetime. When he died in 1986, more than seventy million of his books had been sold.

I first became seriously interested MacDonald when I read that he was one of Dean Koontz’s favorite writers. I’d read a couple of the Travis McGee books, for which MacDonald is most famous. But it was when I picked up some of his 1950s paperback originals that I really got into him. I went on a collecting binge for several years and now have a full collection of said paperbacks, including the one hardest to get, Weep For Me (1951). MacDonald refused to let it be reprinted. He was embarrassed by it, calling it a lousy imitation of James M. Cain. (I went to her in that shadowy place under the concrete arch. The early traffic slammed across the bridge, tearing the air. I took what I had won, the way any animal does.) It’s better than that (the folks at Random House have decided to give it life again) but was still hewing to the minimalist style popularized by Cain, Hammett, and Spillane—who were all beholden to Hemingway.

In those early years MacDonald wrote science fiction, hard-boiled detective, crime, contemporary adult, and even a multi-protagonist novel (The Damned) centered around a single event, influenced no doubt by Thornton Wilder’s The Bridge of San Luis Rey.

One theme he returned to was the existential angst of the 50s man. His 1953 novel, Cancel All Our Vows, is superior to Sloan Wilson’s more famous The Man in the Gray Flannel Suit (1955). It’s the story of one Fletcher Wyant, age 36, a middle manager at a big company. The following passage is quintessential MacDonald:

And, as he was looking, it happened to him again. It was something that had started with the first warm days of spring. All colors seemed suddenly brighter, and with his heightened perception, there came also a deep, almost frightening sadness. It was a sadness that made him conscious of the slow beat of his heart, of the roar of blood in his ears. And it was a sadness that made him search for identity, made him try to re-establish himself in his frame of reference in time and space. Fletcher Wyant. He of the blonde wife and the kids and the house and the good job. It was like an incantation, or the saying of beads. But the sadness seemed to come from a feeling of being lost. Of having lost out, somehow. He could not translate it into the triteness of saying that his existence was without satisfaction. He was engrossed in his work and loved it. He could not visualize any existence without Jane and the kids. Yet, during these moments that seemed to be coming more frequently these last few weeks, he had the dull feeling that somehow time was eluding him, that there was not enough of life packed into the time he had.

When MacDonald finally settled on writing mostly crime fiction, he produced some true classics, like The End of the Night, which pre-dated Truman Capote’s In Cold Blood, and The Executioners, the basis of the movie Cape Fear. (Note: The 1962 Gregory Peck-Robert Mitchum version is better than the 1991 Robert De Niro-Nick Nolte remake directed by Martin Scorsese, though it was a nice gesture to give both Peck and Mitchum minor roles in that one.)

There’s a great story around the writing of The Executioners. MacDonald regularly met with a group of writers in Florida, one of whom was MacKinlay Kantor. Kantor, who had won a Pulitzer Prize for fiction, used to needle MacDonald about all the “paperback trash” he wrote. One day he asked John, “When are you going to write a real book?”

MacDonald was ticked. He said he could write a book in thirty days that would be serialized in a magazine, become a book club selection, and be turned into a movie. Kantor laughed. MacDonald bet him fifty bucks. And, of course, won.

The first lesson I picked up from a wide reading of MacDonald is what he termed “unobtrusive poetry” in the style. That’s not an easy thing to accomplish. You don’t want a style that calls so much attention to itself that’s all the reader is thinking about. On the other hand, it’s not stripped-down minimalism of the Hemingway-Cain school.

MacDonald found the right place. His books are filled with passages that capture a character or setting with just a few incandescent lines. Here’s an example from one of the Travis McGee books, Darker Than Amber:

She sat up slowly, looked in turn at each of us, and her dark eyes were like twin entrances to two deep caves. Nothing lived in those caves. Maybe something had, once upon a time. There were piles of picked bones back in there, some scribbling on the walls, and some gray ash where the fires had been.

I’ve never forgotten that image. Indeed, I believe MacDonald could have been one of our best mainstream writers, a Book-of-the-Month Club darling like Norman Mailer or John O’Hara. He could have written “big” books that weren’t disasters. But his paperbacks paid the bills, and that’s what he kept producing.

Which brings me to another aspect of his career that inspired me—his work ethic. MacDonald came out of corporate America and approached his writing like a job. He wrote each day from morning till noon, had lunch, went back to work and knocked off at five for a martini and dinner. He took Sundays off.

MacDonald also left behind a legacy of short stories. Two collections of his crime and mystery stories are The Good Old Stuff and More Good Old Stuff. But I think I prefer his more literary collection, End of the Tiger. One of the stories, “The Bear Trap,” inspired me to try my own hand at this type of tale. So in honor of JDM, I’m making my story “Golden” free this week. Enjoy.

John D. MacDonald was once asked how he’d like his epitaph to read. His answer: “He hung around quite a while, entertained the folk, and was stopped quick and clean when the right time came.”

MacDonald’s time came much too soon. He died at age 70 from complications arising out of heart surgery. He left his wife an estate worth $5 million (in 1986 dollars) and left the rest of us some really good stuff. Not a bad way for a writer to go after all.

10+

Pack More Punch in Your Prose

by James Scott Bell
@jamesscottbell

We talk a lot about the big stuff here at TKZ—plot, structure, characters, scenes, and so on.

Today, I want to discuss the small stuff: words and sentences. But though they are small in stature, they are monumental in effect. It’s our sentences that create the pictures which deliver the stories to our readers.

If they’re flabby (the sentences, not the readers) the book won’t have nearly the effect it should.

So let’s get serious about sentences. The jumping-off point for our discussion is another of our first-page critiques. See you on the other side:

Lies on the Seine

Chapter One

There were three people in line in front of her. Danny Sullivan didn’t recognize the man behind the cart. Having to deal with a stranger wasn’t unheard of, but ever since the woman in Berlin it always made her throat dry and she had to force herself not to swallow. She was on high alert whenever it happened.

Danny surveyed the area around her for anyone who looked suspicious. A woman sitting on a wooden bench had a stroller and a book, but she didn’t seem to be reading or paying any attention to her child. A man in a fully buttoned suit was leaning on a tree talking on his phone. He wouldn’t stand out if he loosened his tie, she’d keep him in her sight. She noticed a group of teenagers over her left shoulder, the one in the baseball cap and sunglasses seemed to be looking directly at her, she couldn’t be sure. She wasn’t paranoid, suspicious people could be extremely dangerous.

There were two people in line in front of her. Danny turned her attention to the sandbox. Jacob and Jason were playing their favorite game, burying their cars then needing help to find them. Being that it was rare for their father to get a few minutes off in the middle of the day to meet his family at the park, Mark was unaware that the four-year-olds were conning him. She watched as he desperately looked for cars where the twins pointed even though they each knew he was excavating in the wrong location. To him, ruining his suit was a small price to pay if it meant he could play with his sons. Her family was a distraction.

There was one person in line in front of her. Her hand shook as she reached into her bag preparing for the worst. Meetings like this always put her on edge. At least she was out in the open, unlike the time inside the rubbled hospital remains in Iran when the only thing she accomplished was getting out alive. Danny had been with the CIA for almost fifteen years, danger came with the job. Now, as an operative assigned to bring down a black market arms dealer, she expected to find herself in situations that put her life at risk. However, being in such close proximity to her family was a whole different kind of scared.

***

JSB: Author, you’ve got the makings of a good scene here. CIA, something big about to go down, kids and husband close by. So let’s see if we can’t render this with more vigorous prose, more action, and less telling.

There were three people in line in front of her.

I want you to be on the lookout for sentences that begin with the There were… construction. It’s not ungrammatical, and I use it myself sometimes. But there are (!) other ways to deliver the same information. I mention it because you use this construction in three of the four paragraphs. I get that you’re showing the line getting shorter, but variety in the language would make this more inviting.

Also, while it’s often done, beware of beginning a story with a pronoun (her) instead of a name. Yes, a writer could have a valid reason for doing so, but be darn sure about that reason.

Why not this for the opening line:

Danny Sullivan didn’t recognize the man behind the cart.

Now we have a name, which gets us closer to the character from the jump. We have action—she’s looking and not recognizing. And we have a specific image—the man behind the cart. This opening line put us right into an actual scene. In medias res, as they say.

I like the mystery that’s dropped in about the woman in Berlin. I think we can also make this crisper, not only by cutting flab (there’s that word again) but by making this two or three sentences:

OLD: Having to deal with a stranger wasn’t unheard of, but ever since the woman in Berlin it always made her throat dry and she had to force herself not to swallow.

NEW: Dealing with a stranger wasn’t unheard of, but ever since the woman in Berlin it made her throat dry. She had to force herself not to swallow.

OR: Dealing with a stranger wasn’t unheard of. But ever since the woman in Berlin it made her throat dry. She had to force herself not to swallow.

In general, compact sentences increase tension.

The second paragraph gives us Danny’s observations. We can do some more cutting:

OLD: A man in a fully buttoned suit was leaning on a tree…

NEW: A man in a fully buttoned suit leaned on a tree… 

Grammatically, there’s nothing wrong with the first version. But when you can cut words and still convey the same information, try it. Especially if you’re writing a thriller.

He wouldn’t stand out if he loosened his tie, she’d keep him in her sight. She noticed a group of teenagers over her left shoulder, the one in the baseball cap and sunglasses seemed to be looking directly at her, she couldn’t be sure.

Odd use of commas. Change each comma to a period and I think you’ll see it reads better.

Third paragraph: As I’ve already mentioned, There were… should go. Also, we can cut some more flab. Try it this way: Two people to go. Danny looked at the sandbox.

I’d also cut the last line: Her family was a distraction. I’m not sure what it means. What kind of distraction—one that gives her pleasure, or makes her nervous? If you want this information in the scene, show us how Danny’s feeling by way of something physical—a smile, a twitch, inner warmth, inner trembling, a deep breath—or perhaps a thought beat (e.g., Mark, why’d you pick today?) 

In fact, you should cut the last line of each paragraph. There’s a little guideline called RUE (Resist the Urge to Explain). Each of your last lines is an author explanation of what we’ve just read. Let the action speak for itself.

The fourth paragraph begins: Her hand shook as she reached into her bag preparing for the worst. Meetings like this always put her on edge. At least she was out in the open, unlike the time inside the rubbled hospital remains in Iran when the only thing she accomplished was getting out alive.

I like this because it’s active and has a bit of backstory is woven in naturally. Notice how the effect can be enhanced by leaving some things out:

Her hand shook as she reached into her bag. At least she was out in the open, unlike the time inside the rubbled hospital remains in Iran.

Now we have micro-mysteries. What is she reaching for? Why was she in Iran? Micro-mysteries are great in opening pages. They compel the reader to read on.

So cut the rest of the paragraph, which is plain exposition—CIA, fifteen years, black market. Instead, let us see by Danny’s subsequent actions what her skills are.

Act first, explain later.

I recall an action movie, The Long Kiss Goodnight starring Geena Davis. She’s this nice, prim wife in a small town. But when she’s viciously attacked in her home, she suddenly has this amazing skill with a knife, and dispatches her attacker with lethal force.

WHU?

We have to wait a long time to find out the backstory. That’s okay. We’re hooked. (Oddly, I can’t remember the rest of the movie. But the opening remains vivid.)

Author, you’ve got the stuff here for a tense opening page. Rework it. Cut and shape those words so they punch us in the heart.

Oh, and one more thing—don’t ever start a sentence with However. That’s for academic papers and stuffy speeches to the Rotary Club, not fiction! [UPDATE: Unless it’s in the mouth of a prim character who would begin a sentence with However!]

All right, kids. Your turn.

8+

Don’t Kill Your Darlings—Give Them a Fair Trial!

by James Scott Bell
@jamesscottbell

I’ve never been a big fan of the writing admonition to Kill your darlings. It’s been a virtual axiom among writers for decades. Yet it seems to me about as useful as Destroy your delight and as cold-hearted as Drown your puppies.

I mean, if something is your darling, should your first instinct be to end its life? Sounds positively psychopathic.

Isn’t a darling at least owed a fair trial?

The phrase itself has its origin in a lecture on style delivered by the English writer Sir Arthur Quiller-Couch back in 1914. He said:

To begin with, let me plead that you have been told of one or two things which Style is not; which have little or nothing to do with Style, though sometimes vulgarly mistaken for it. Style, for example, is not—can never be—extraneous Ornament … [I]f you here require a practical rule of me, I will present you with this: ‘Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it—whole-heartedly—and delete it before sending your manuscript to press. Murder your darlings.’

At least Sir Arthur was honest enough to call it murder! But murder requires malice aforethought, and that is a terrible way to think about a darling.

Darlingicide should be outlawed, not encouraged!

Stephen King strikes the right balance. In his book On Writing King says the whole idea behind “kill your darlings” is to make sure your style is “reasonably reader-friendly.”

Which means sometimes a darling stays, sometimes it goes, and sometimes you give it a skillful edit.

It’s mostly a matter of ear, what it sounds like. It’s that thing called voice, which is (as I’ve defined it) a synergy of author, character, and craft. You can develop an instinct for the right sound. The more you practice, the better you get.

Begin by being aware of three areas where darlings tend to present themselves:

  1. Metaphors, Similes and Turns of Phrase

I love writing that creates striking word pictures. That’s why I dig Raymond Chandler over most of his contemporaries. I mean, come on, you have to love things like this:

I lit a cigarette. It tasted like a plumber’s handkerchief. (Farewell, My Lovely)

It was a blonde. A blonde to make a bishop kick a hole in a stained glass window. (Farewell, My Lovely) 

From 30 feet away she looked like a lot of class. From 10 feet away she looked like something made up to be seen from 30 feet away. (The High Window) 

Obviously, finding just the right touch for this is crucial. I use metaphors and similes in my Mike Romeo series, because it’s true to his character. But my wife (and first editor) is usually right when she says, “This is too much” or “I have no idea what this is supposed to mean.”

Then I don’t kill the darling. But I do show her the door. Much more civilized.

  1. Dialogue

There’s a fine line between memorable dialogue and dialogue that seems to be straining too hard to be memorable.

In Revision and Self-Editing I suggest “one gem per act” as a rule of thumb. A line that really shines. One that you work and re-work.

In my workshops I’ll use an example from the movie The Godfather. It’s in the scene where Michael comes to Las Vegas to tell Moe Green that the Corleone family is taking over. Moe Green is furious. He shouts, “Do you know who I am? I’m Moe Green! I made my bones when you were in high school!”

Actually, no, he doesn’t say that. That wouldn’t be all that memorable. Here’s the actual line: “Do you know who I am? I’m Moe Green! I made my bones when you were going out with cheerleaders!”

Ah…

Perhaps this line went through a few iterations. Anything more added to it would have killed the effect. It would have been too darling.

Make sure your dialogue is true to the character who speaks it and true to the moment.

  1. Emotional Beats

Some time ago I read a scene from a manuscript by a young writer. It involved two women who are natural adversaries. The dialogue was pretty good between these two, but unfortunately it was slowed down considerably by line after line of emotional beats. Here’s an example of what I mean (I’m making this up):

“I don’t know what you mean,” Audrey said.

Sally felt the pull on her heart. Did Audrey really not know? How could she not?

“Do I have to spell it out for you?” Sally said. Her hands trembled as she waited for Audrey to answer.

“Maybe you’re talking about Frank,” Audrey said.

Frank’s name on Audrey’s lips made Sally stiffen. If only Frank were really there! But she mustn’t let Audrey see any longing in her eyes.

“I think we should leave Frank out of this,” Sally said.

Audrey smirked. Oh, how Sally hated that smirk. Since they were kids, that smirk had always driven Sally crazy.

You get the idea. While writing with emotion is part of the art of the storyteller, choosing how and when is the essence of that art. Instead of allowing us to flow with the inherent conflict in the dialogue, we’re given way too much interior life here. That dilutes the overall effect. This scene ought to look more like this:

“I don’t know what you mean,” Audrey said.

“Do I have to spell it out for you?” Sally said.

“Maybe you’re talking about Frank.”

“I think we should leave Frank out of this.”

Audrey smirked. Oh, how Sally hated that smirk.

There are times when you do want to emphasize what’s going on inside a character. Times when you want to “go big” for dramatic effect. And you should. I have a suggestion for you: overwrite those emotional moments the first time around. Go for it. Come back the next day and edit it a bit. When you go over your first draft, edit some more. Get feedback from a crit partner or trusted friend on those pages.

Keep what works and trim the rest. You’ll eventually feel the right balance.

It pleases me greatly to write darlings. So I don’t immediately plot their demise. I let them sit, I look at them again, I have my wife render an opinion, and then I decide if they must go. They get a fair trial. And sometimes they are set free!

Case dismissed.

So how do you treat your darlings?

13+

Don’t Drive Your Readers to the Dictionary

by James Scott Bell
@jamesscottbell

Wolfe

Thomas Wolfe

I have a good friend who’s a college English prof. He’s an expert in American Lit, with a specialization in Thomas Wolfe. I made some attempts to read Wolfe back in college, but quickly got over it in favor of his contemporary, Ernest Hemingway, and one of his heirs, Jack Kerouac.

But I’ve long had it in my mind to give Wolfe another try. What stopped me was the steep decline in his literary reputation over the past fifty years or so. No less a literary light than Harold Bloom considers Wolfe a “mediocre” talent who has no (as in zero, zilch) “literary merit.”

Now there is a major motion picture out about Wolfe and his editor, the legendary Maxwell Perkins. The movie (which I have not seen yet) is called Genius, based on A. Scott Berg’s award-winning book about Perkins.

So it seemed like a good time to break out my old copy of Look Homeward, Angel and try again. Almost immediately I got frustrated. There is a lot of prose (Wolfe once admitted that his great fault was “too-muchness.”) that is mostly narrative summary. I knew this was supposed to be a novel about a boy named Eugene Gant. But I was not picking up any reason to care about Eugene, the Gants, or the town of Altamont where everything takes place.

After about 150 pages I sent an email to my friend, asking him what I was missing. He sent me a paper he’d done for a conference on how we should approach Wolfe. Wolfe was not interested in writing a traditional novel with an identifiable plotline, my friend explained. Wolfe was, rather, writing to immerse us in a world. He wants us to live there, experience moments and settings. He wants us to feel life deeply even through mundane details.

Okay, that helped. I’m fine with experimental fiction. But in the nitty-gritty of Wolfe’s words I often stumble and grab the dictionary for support. Here, for example, is a clip from a section where Eugene Gant wakes up in the morning and gets dressed:

With sharp whetted hunger he thought of breakfast. He threw the sheet back cleanly, swung in an orbit to a sitting position and put his white somewhat phthisic feet on the floor. Standing up tenderly, he walked over to his leather rocker and put on a pair of clean white-footed socks. Then he pulled his nightgown over his head, looking for a moment in the dresser mirror at his great boned structure, the long stringy muscles of his arms, and his flat-meated hairy chest. His stomach sagged paunchily. He thrust his white flaccid calves quickly through the shrunken legs of a union suit, stretched it out elasticly with a comfortable widening of his shoulders and buttoned it. Then he stepped into his roomy sculpturally heavy trousers and drew on his soft-leathered laceless shoes….

I found myself talking to Wolfe. “C’mon, Tom, really? Phthisic feet? WHAT DOES THAT EVEN MEAN?”

I looked up phthisic. It means a “wasting disease” like tuberculosis.
“Tom! Are you telling me Eugene’s feet had a lung disease? Can feet even look tubercular? Why are you making me stop to think about all this?”

A few pages later Wolfe writes about nacreous pearl light. Back to the dictionary! And guess what? Nacreous means pearly. So it’s not just a ten-dollar word, but I think Wolfe used it redundantly.

And then there are times when Wolfe pops in with author intrusion. To be fair, that’s part of his experiment. But we have things like this: The seed of our destruction will blossom in the desert, the alexin of our cure grows by a mountain rock, and our lives are haunted by a Georgia slattern because a London cut-purse went unhung.

Back to the dictionary! Alexin? (n., a defensive substance capable of destroying bacteria.)

Slattern? (n., an untidy, slovenly woman; a slut.)

But then … what does that passage even mean?

One more: Eugene got back his heart. He got it back fiercely and carelessly, with an eldritch wildness. 

Good thing I had the dictionary right next to me! Eldritch, adj., weird; eerie.

Come on, Tom! Why do you do this? Why do you slatternly drive the alexin of phthisic prose eldritchly before my white-footed socks?

Yet in deference to my friend, I’m going to darn well finish Look Homeward, Angel. But I have to say it ain’t easy.

Does that mean I only prefer books with stripped-down style?

Far from it. I do want some style, some voice. But I want it the way John D. MacDonald described it: unobtrusive poetry.

It’s sort of like actors. I’ll confess: I’ve never been a big fan of Laurence Olivier. I always feel like I’m watching an actor working a bit too hard. I admire the craft, but I see the craft. I never feel that way about, say, Robert Mitchum. Mitchum’s performances always look easy. Which is why he is often underrated as an actor.Mitchum digital cover

Mitchum actually had a terrific range. He could be cool (Out of the Past), vulnerable (Heaven Knows, Mr. Allison), menacing (The Night of the Hunter), scary (Cape Fear), funny (What a Way to Go). He could be a man of the West (El Dorado), a man of the cloth (5 Card Stud), or a man after a girl’s heart (Holiday Affair). [Also, I find that Mitchum movies have a great deal to say about true manliness, lessons we need to recover. So much do I believe this that I wrote a little book, Manliness: The Robert Mitchum Way.]

How does all this translate to your writing?

  1. Don’t use a word that a majority of readers will have to look up. Get the story to your audience without needless obstacles, like phthisic feet.
  1. Major in the voice “formula” of character + author + craft. See my post on that subject here.
  1. A heightened style is fine if we don’t stop to stop and try to figure out what you mean. I like high style and even lyricism – when it works. For instance, in Ken Kesey’s Sometimes a Great Notion. It’s Wolfeian in heft and experimental in style, yet it doesn’t require a dictionary. And it has a plot!
  1. It’s okay to overwrite when you draft. That’s often how you get the right touch of emotion and deepen a character. Write like you’re in love.
  1. But cut mercilessly to make the final product accessible to the reader. This is where you buckle your tool belt and get down to the real work. Edit like you’re in charge.

Now, I don’t want to leave poor Thomas Wolfe hanging out there with Harold Bloom sauce all over him. The guy was in love with writing. It was his life. I can’t deny his passion. So I’ll give him a fair hearing. But when I’m done with Look Homeward, Angel I have a feeling I’ll want to crack open a Travis McGee.

So are there books out there you’ve tried to like, but can’t? You don’t have to name names **COUGH**Middlemarch**COUGH**, but tell us why the book didn’t work for you.

8+

Finding Your Writer’s Voice

by James Scott Bell
@jamesscottbell


 

 

You hear it every time there’s a panel of agents and/or editors, when they are asked what they’re looking for in a manuscript. Someone always says, “A fresh voice.”

But no one knows how to define it. Over the years I’ve heard some attempts at explanation, and I’ve jotted them down. Here they are:

• A combination of character, setting, page turning.

• A distinctive style, like a Sergio Leone film.

• It’s who you are.

• Personality on the page.

• It’s something written from your deepest truth.

• Your expression as an artist.

Well, okay. I guess. But how do we develop voice? Indeed, is it something that can be developed? Or is it something you’re born with?
What if you write in different genres? Is your voice in a noir thriller going to be the same as your voice in a romance?
Should writers even worry about voice? I counsel my students to be true to the story they’re telling, true to the characters, and not to worry about this elusive thing everyone says they want. If the tale is well told, that’s the main thing.
But I do think there is something to be said for trying to coax out a little more voice, even though you can never quite nail it down to pure technique.
So what is it that does the coaxing? In a word, joy.
“In the great story-tellers, there is a sort of self-enjoyment in the exercise of the sense of narrative; and this, by sheer contagion, communicates enjoyment to the reader. Perhaps it may be called (by analogy with the familiar phrase, “the joy of living”) the joy of telling tales. The joy of telling tales which shines through Treasure Island is perhaps the main reason for the continued popularity of the story. The author is having such a good time in telling his tale that he gives us necessarily a good time in reading it.” – Clayton Meeker Hamilton,A Manual of the Art of Fiction (1919)
I think Professor Hamilton nailed it. When an author is joyous in his telling, it pulses through the words. When you read a Ray Bradbury, for instance, you sense his joy. He was in love with words and his own imagination, and it showed.
I recall a Writer’s Digest fiction column by Lawrence Block, back in the 80’s, and he was telling about being at a book signing with some other authors, one of whom was a guy named Stephen King. And Stephen King’s line was longer by far than for any of the other guys.
Which got Larry to thinking, what was it about King’s stuff? And he decided that it was this joy aspect. When you read Stephen King, you feel like you’re reading an author who loves writing, loves making up tales to creep us out, enjoys the very act of setting words down on paper.
Because when you’re joyful in the writing, the writing is fresher and fuller. Fuller of what? Of you. And that translates to the page and becomes that thing called Voice.
So the question is, how can you get more joy into your writing?
Here are some thoughts:
1. Be excited about your story. If you’re not jazzed about what you’re writing, you can’t be joyful about writing it. Dwight Swain, the great writing teacher, once said that the secret of excitement is to go deeper into your characters. Create more backstory, more secrets, more complexity, and you’ll get excited again.
2. Write at your peak “freshness” time. Find out when you’re most creative and awake and alive. Write for all you’re worth during that time.
3. Take a break when it’s drudgery, and do something else for awhile. I find that if I read a passage by one of my favorite writers, I soon enough get excited about writing and want to go back to my project.
4. Try a dose of Dr. Wicked. This neat little program can be accessed online, or downloaded to your desktop for ten bucks. Basically, it makes you write fast, because if you don’t it will soon emit a terrible sound that will sandpaper your brain. Writing fast, without thinking too much, is fun, and many times you’ll tickle out some of your best stuff that way.
5. Picture the reward. Now and then you need to daydream about your finished book and all the happy readers who are going to enjoy it––and who will put you on their favorite authors list.
For more on voice, please see my book on the subject.
So what about you? Do you find joy in your writing? If not, what are you going to do about it?

 

1+

Have you been branded?

By Joe Moore

Yesterday, my blog mate, Kathryn Lilley, discussed market research and why consumers choose one product over another. To continue Kathryn’s theme, I propose the question: Why are people motivated to purchase one book over another? Is it the author? How about the cover art? The cover blurbs from other writers? The title? The synopsis on the back or inside liner?

All of the above are important, that’s for sure. But I believe one of the biggest factors in motivating a purchase of a book is “brand”, or lack of it in the case of not making the purchase.

Why brand? Readers want consistency. Think of food. Everyone knows exactly what a Burger King Whopper tastes like. The Burger King brand is known worldwide because whooperthey found something that people like and they keep repeating it. I can walk into a Burger King anywhere on the planet and I know what to expect. The same goes for McDonalds, Pizza Hut, Starbucks, KFC, Taco Bell, and hundreds of other well established brands. If I crave a Big Mac, there’s only one place to get it.

I think that the same holds true for books. I can pick up the latest James Paterson, Nora Roberts or Clive Cussler novel and I know what to expect. They have established a consistency in their product that has become their brand. As a matter of fact, their names ARE their brands. All you have to do is mention Patterson, Roberts or Cussler, and anyone who has experienced those brands knows what you’re talking about. Just like the Whopper. You don’t have to explain it to someone who’s already had one.

What is brand? For starters, I think of it as a consistent level of expectancy. By that I mean that the customer/reader expects something to happen each time they make a purchase based upon the brand, and it does—every time. If there ever comes a time when it doesn’t, the customer/reader will abandon the product for a replacement—maybe not the first time, but eventually they will move on.

Now I know what you’re thinking. I’m a debut author. I have no brand. Or I only have a couple of books out. Not enough time to establish a brand yet. Ask yourself this: how strong was James Patterson’s brand when he published Along Came A Spider in 1993? Probably not as strong as it is today. He started with a good story, quality writing and a compelling package, and built it into the James Patterson brand combining it with other vital branding items. Branding goes way beyond story content, style, voice, and other writing elements. It involves your book covers, your website, your blog, your marketing collateral, how you dress in public at signings and conferences, how your email signature is worded—in other words, your brand is your message working in tandem with your personal “packaging”. The good news is that today we have even more avenues for building our brand than Mr. Patterson did 16 years ago.

So, how do you create a brand from your message and personal packaging?

Your message is primarily the words that are contained in your books and the words used to describe your books. The packaging is the “framing” of those words. If the message and the packaging are not synchronized, you will create confusion in the marketplace. You control your message by the content of your stories. And it’s important that you work closely with the publicist and marketing department at your publisher to make sure your message matches the message they produce for promoting your books. If it doesn’t, keep working with them until everyone feels that it does.

What about the packaging decisions you can do yourself?

Start with your website. It’s one of the most important parts of your personal packaging. You’re in control of all aspects of its content and construction. Make sure it looks like your books. I know that sounds pretty basic, but you’d be surprised that the only similarity between some author’s websites and their books is that they show a picture of the book cover. For best packaging results, the entire site should have the same visual feel as your cover(s). If you can’t create or capture that yourself, find a professional to do it. Remember, it’s the TOTAL packaging that helps establish your brand.

Now think about the rest of your collateral material such as business cards, post cards, posters, bookmarks, newsletters, bulletins, etc. Do they project your brand? Are they an extension of your book covers and website? Again, if you can’t achieve a totally consistent personal package, find a professional designer that understands branding and packaging. The investment will pay for itself in the long run.

flynn2 Make sure you know and understand what you want your brand to be. Understand who you are in relation to your brand. What kind of image do you want to portray? I’m not suggesting you come up with some fake persona and act like someone you’re not. But guess what? Being an author is acting. It’s acting out your brand. It’s your personal packaging.

A great example of this is Vince Flynn. He not only delivers a consistent level of quality in his writing and stories, but when flynn1he appears in public as “Vince Flynn the author” for a signing or conference, he acts out the part. His physical brand is obvious: jeans, shirttail out under a sports jacket. In person, he looks like his cover photo. Remember that the first physical connection a reader has with an author is the photo on the back of a book. That portion of the personal packaging had been set in the readers mind. One day that reader/fan will be at a book signing and in walks the author. The reader has a consistent level of expectancy in all things concerning the author’s brand. If the author understands that, it should all come together. They immediately relate.

In building your brand, you must consider all of these items working together. The consumer will come to expect it and it’s to your advantage to deliver.

As a writer, do you feel like you have a brand? If you do, is it the one you want? Are you aware of it? Can you think of some other examples of writers who have a consistent, strong brand?

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Style Envy

by James Scott Bell

Every writer, at one time or another, suffers from what Freud called style envy.

Or maybe it wasn’t Freud. Maybe it was Gertrude Stein.

But I digress.

By style envy I mean we read things that make our jaws drop and our fingers ache. We think, I could never write anything like that. I’m a fraud! Pay no attention to that man behind the curtain!

I get style envy whenever I read Raymond Chandler. So many examples, like this from Farewell, My Lovely:

It was a blonde. A blonde to make a bishop kick a hole in a stained glass window.

Or from his short story “Red Wind”:

There was a desert wind blowing that night. It was one of those hot dry Santa Anas that come down through the mountain passes and curl your hair and make your nerves jump and your skin itch. On nights like that every booze party ends in a fight. Meek little wives feel the edge of the carving knife and study their husbands’ necks. Anything can happen. You can even get a full glass of beer at a cocktail lounge.

Or from Playback:

Mine was the better punch, but it didn’t win the wrist watch, because at that moment an army mule kicked me square on the back of my brain. I went zooming out over a dark sea and exploded in a sheet of flame.

So what do you do about style envy? You remind yourself that every writer is different, and you too have a singular voice. Your duty is to develop that voice. Do that and you can sit back and enjoy great style without stress. Soak it up, and by osmosis you could be learning how to write what one of my favorite stylists, John D. MacDonald, called “unobtrusive poetry.”

Here is MacDonald himself, from Darker Than Amber:

She sat up slowly, looked in turn at each of us, and her dark eyes were like twin entrances to two deep caves. Nothing lived in those caves. Maybe something had, once upon a time. There were piles of picked bones back in there, some scribbling on the walls, and some gray ash where the fires had been.

A new writer I met at a book signing, Steven M. Thomas, offers this in Criminal Paradise:

I caught a whiff of his body odor as he turned. He had slathered himself with cologne in lieu of bathing, but his scent penetrated the chemical astringency. He smelled like a neglected cage.

Style adds tone. Robert B. Parker is a master at this, as he shows in Pale Kings and Princes:

The sun that brief December day shone weakly through the west-facing window of Garrett Kingsley’s office. It made a thin yellow oblong splash on his Persian carpet and gave up.

Do not neglect non-fiction writers. Rick Bragg is one of the best, as evidenced by this selection from Ava’s Man:

She was old all my life. Even when I was sitting in the red dirt, fascinated with my own toes, Ava’s face had a line in it for every hot mile she ever walked, for every fit she ever threw. Her hair was long and black as crows, streaked with white, and her eyes, behind the ancient, yellowed glass of her round spectacles, were pale, pale blue, almost silver. The blind have eyes like that, that color, but Ava could see fine, Ava could see forever. She could tell your fortune by gazing into the dregs of your coffee cup, and swore that if the bottoms of your feet itched, you would walk on strange ground. She could be gentle as a baby and sweet as divinity candy, but if her prescription was off, or if she just got mad, she would sit bolt upright in bed at three o’clock in the morning and dog-cuss anyone who came to mind, including the dead. Some days she would doze in her rocker and speak softly to people that I could not find, even by looking under the porch. Now I know I was just listening to her dreams.

So, do you ever suffer from style envy? Who are some of your favorite stylists?

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