State of the Publishing World 2017

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by James Scott Bell
@jamesscottbell

There is a publishing industry. And there is a publishing world.

The Big 5 publishers, along with the Medium However Many, form the industry.

All of them, plus every self-publishing author, form the world.

Here in 2017, what does that world look like? Your humble correspondent now takes his shot.

Self-Publishing is Not Rodney Dangerfield

Back around 2010-2011, the internet was aflame with screeds arguing all sides of the self-publishing boom. Such jeremiads have mostly disappeared. But every now and then, like a California aftershock, we get a fulmination that rattles the furniture.

One such appeared recently in HuffPo, wherein author Laurie Gough referred to the self-publishing enterprise as “an insult to the written word.” As of this morning, the piece has well over 600 comments, and at least one solid “fisking.” What a stroll down Memory Lane! It was like the good old Joe Konrath-Barry Eisler blogosphere of yore.

Ms. Gough believes that “gatekeeping” is essential for the consumer. “Readers expect books to have passed through all the gates, to be vetted by professionals. This system doesn’t always work out perfectly, but it’s the best system we have.”

Is it? Sarah Nelson, Executive Editor at Harper Collins, seems to think so:

There will always be a market for good writing and storytelling, whatever the format, and there are always going to be “gatekeepers,” no matter how much people complain about them. In fact, the more self-published stuff that’s out there, the more imprints, the more books, the more regular people (i.e. people who buy books) are going to need a filter, a curator, a gatekeeper. Nobody can read everything, after all: people still want to hear what’s the best of the bunch.

Methinks this does not reflect how readers actually decide to plunk down their discretionary income. Almost always it’s by some form of word-of-mouth that a book is purchased. These days, word-of-mouth is not only by way of a friend, but also reader reviews on Amazon and Goodreads.

In other words, readers are the gatekeepers.

Besides, attempts to form some sort of new, official gatekeeping locale have been going on for years, without success. Remember Bookish? It started off as a joint venture between the (then) Big 6 publishers to create an Amazon-style footprint on the internet. This was back during the industry fight over Amazon’s increasing dominance, and before the Department of Justice stepped in to stop the brouhaha. In any event, Bookish did not catch on. There was simply not enough incentive or reason to latch onto a new form of “approval.”

Self-publishing continues to get a few slings and arrows from the establishment, but the force of the blows is largely spent. “With my dog,” Rodney Dangerfield once said, “I don’t get no respect. He keeps barking at the front door. He doesn’t want to go out. He wants me to leave.”

Well, self-publishing authors aren’t leaving. And those who keep producing and growing as writers, and who take a business-like approach, will fare nicely.

The Future of Print

Back in 2013 you could find fields of blooming blogsters predicting the imminent demise of traditional print publishing. (I was not one of them, likening trad-pub to the fighter who would not go down, Jake “Raging Bull” LaMotta.)

Last year Publishers Weekly wrote a story about the Codex Group’s April, 2016 survey of booksellers. The main finding was that “e-book units purchased as a share of total books purchased fell from 35.9% in April 2015 to 32.4% in April 2016. The Codex survey includes e-books published by traditional publishers and self-publishers and sold across all channels and in all categories.”

What was the cause of the decline (or stagnation, if you’re a half-full kind of person)? It might be “digital fatigue,” especially among the young—the future book buyers.

[T]hough book buyers stated they spent almost five hours of daily personal time on screens, 25% of book buyers, including 37% of those 18–24 years old, want to spend less time on their digital devices. Since consumers almost always have the option to read books in physical formats, they are indicating a preference to return to print … Overall, 14% of book buyers said they are now reading fewer e-books than when they started reading books in the format, and 59% percent of those who said they are reading fewer e-books cited a preference for print as the main reason for switching back to physical books. The share of print books purchased was also the highest among the heaviest screen users, the so-called digital natives, ages 18–24 (83%), and lowest (61%) among 55-to-64-year-olds.

That’s a bit of amazing, isn’t it? A few years ago all the old codgers were thinking this younger generation was going to be all digital, all the time. Apparently, the trend is the other way! Don’t those Millennials know how to listen to us?

And in another bit of print-preservation news, one of the original indie firebrands, Joe Konrath, announced a print-only deal with Kensington:

I’ve always known that I’m leaving money on the table because my books aren’t in brick and mortar stores. There are a whole lot of readers who shop at bookstores, airports, department stores, and convenience stores, and I’m not available in those outlets. My POD titles are $13-$17, which is pricey compared to my $4.99 ebooks. Wal-Mart won’t ever carry me. Neither will B&N.

This Kensington deal will let me reach an audience I haven’t reached since 2009.

So is this a portend of things to come for self-pubbed authors?

Kensington has shown themselves to be nimble and forward-thinking. I have yet to see any evidence that the Big 5 are smart enough to try something like this, save for that big Hugh Howey deal years ago. Writers waited for more opportunities like that (me included), and none happened.

It will indeed be interesting to see how this plays out. Kensington specializes in mass market editions, a segment of the industry that has been in steady decline. If Kensington can figure out a way to make it work for Konrath, maybe others will follow…but only those with significant ebook success, a la Joe.

Add one more datum, from the aptly named “Data Guy” (the mastermind, with Hugh Howey, behind the Author Earnings Reports). As quoted by Mr. Porter Anderson in the new Digital Book World white paper, Mr. Guy states, “Adult fiction sales in the US are nearly 71 percent digital now, and that is also the category where indie sales have made the deepest inroads: today, 30 percent of all US adult fiction book purchases are of titles self-published by indie authors.”

When it comes to fiction, then, E is eating away at P. And it is voracious.

And don’t let us forget about the fastest-growing medium for “reading” books: audio. According to one source, audio book downloads increased by a whopping 38.1 percent in 2015. An executive of Audible, Inc. is quoted in the story thus: “Audible members globally listened to 1.6 billion hours of audio content in 2015 (up from 1.2 billion in 2014).”

So A now encroaches on both E and P. That’s the alphabet soup of current publishing.

However, print will hang in there. As one editor told me, “Flat is the new up.” And there’s some good cheer for print in the mini-boom of independent bookstores. As Borders closed down and Barnes & Noble cut back, mom-and-pop bookstores started springing up. According to one report, 550 indie bookstores have opened since 2010. That makes me happy.

The Rise of Amazon Publishing, and How it Affects Indies

Amazon continues to expand its own imprint publishing program. They now have thirteen (13) imprints, ranging from mystery & suspense (Thomas & Mercer) to StoryFront, a venue for short fiction. Wow.

This expansion has been the subject of interest to many pure indie writers, who have reported a downward trend in their sales. John Ellsworth, for example, a bestselling legal thriller authors, wonders if APub is the major reason behind this decline.

Well, APub is an arm of the world’s largest bookstore, and therefore it makes sense that it would use the power of its algorithms to feature titles it publishes. It’s like front-of-store placement.

Amazon Publishing is turning out a high-quality product, and so will continue to expand. Heck, Amazon is even opening up physical bookstores to shelve them!

Writers, as the corks atop  the roiling sea of change, will continue to adjust. Indies are always experimenting with things like Kindle exclusivity versus “going wide.” There are also scads of startups who want to partner with authors for publication and distribution. All I can say to that is, caveat scriptor! Do your homework before signing over your life’s work. For while there are top-notch companies like Brach Books, there is also a cautionary tale in the shuttering (and withholding of royalties) by AllRomance.

Are We All Part of The Gas Lamp Industry Anyway?

The larger question is whether book publishing itself is in its last phase as a human enterprise. There was a need for gas lamplighters 120 years ago. Electricity killed that need. Human beings were out of jobs. Fast food franchises are moving to ordering kiosks, with more jobs lost.

Will the same thing happen to authors when AI starts churning out books? What Patterson does with co-writers now, AI will do by itself, a million times faster and perfectly tailored to the various market niches.

Hugh Howey predicts that AI will become “the holy grail for readers, the end of writing as a profession, and I give it anywhere from 50 – 200 years.”

Entire novels will be written from scratch by machines, a million novels spurting out in the blink of an eye, and they will be tailored to individual readers, win major awards, and be as sublime and moving as anything we’ve ever read before. We balk at the idea now, but just as manually driving a car will seem insane one day (unless on a closed track by daredevils with death wishes), a handwritten novel will also seem bizarre. Why do with long division what a calculator on our phone can do for us? Sure, people will still write, but very few will read these works. And the process will happen so gradually that hardly anyone will understand what has happened.

Sure, machines will try to take over. We’ll Sarah Connor them! And we’ll keep writing. Because what we do. Never despair over trends. We are the storytellers!

With apologies to Dylan Thomas, let me adapt his most famous poem for our purposes:

Do not go gentle onto that good page,
True writers burn and rave at gloomy news;
They type, and never think to disengage.

They know it’s hard to make a living wage.
But harder still it is to mute the Muse
Or keep their heart’s desire in a cage.

So writers, though they are of drinking age,
Will not allow surrender to the blues!
They’ll up the heat, and burst the pressure gauge!
They won’t go gentle onto that good page!

So what are your thoughts about the state of publishing-writing-print-reading these days? Any predictions for the year ahead? 

A Checklist For Writing A Great Ending

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Jordan Dane
@JordanDane

I don’t always write a “happy” ending. In the romance genre, that’s called HEA, or happy ever after. My main goal is to stay true to my character(s) and motivation. The plot can spring from the flaws of a character or be influenced by those imperfections. Since I like conflict between my main characters, that can mean their happy ending doesn’t neatly happen by the end of the novel. I don’t want to force it or contrive an ending that doesn’t remain true to my character’s story arcs.

“Happy ever afters” are popular and even if you’re not a romance reader, a satisfying ending can be important, especially if it makes the reader feel good at the turn of the last page. But there’s nothing wrong with an ambiguous ending if it fits with your character and your world. An author writes the story he or she wants to tell.

A Checklist For Writing A Great Ending

1.) Tie up the loose ends – One of my final edit reviews is when I search for subplots and key elements to tie up to make a satisfying ending. If I introduced a DNA lab result earlier in the plot, did I bring the results in later? Are all my subplots resolved? Are all my character motivations justified enough? Nothing make a more hearty meal than a good, solid ending. Don’t leave loose ends.

Word of caution – Don’t tie up everything in one long character dialogue scene. This reminds me of the cheesy Charlie Chan movies or older Sherlock Holmes films where the hero regurgitates all the clues with answers. Try to be more subtle or break up the loose end tie-ins so it doesn’t feel too contrived. Another pet peeve of mine is the villain who feels compelled to answer all the detective’s questions on his motives, gloating. Break apart these disclosures and don’t turn your diabolical villain into a chatty girlfriend who wants to bear his or her soul. Find a more realistic way for these disclosures to come out in subsequent scenes when the investigators are closing their case.

2.) Restore the world even if it’s not perfect – Redemption at the end of a book can be good as well as uplifting. I like the idea of restoring the world that an author creates, but it doesn’t always have to be the same world. Crime affects people in a bad way and it radiates out like ripples on still water with many people affected—from the victim to the family survivors to cops investigating the case. Don’t be afraid to show the aftermath. A story can feel positive if the protagonist survives, but don’t be timid in portraying how much your character has been affected.

3.) Consider your series endings – There are many ways to end individual books within a series. You can have a major cliffhanger. You can hint or foreshadow something coming in the next installment. Or you can have each book end completely, yet have the growth and story lines of the characters weave a tapestry through your series. How an author develops a series (and the books within it) can be a conundrum. A key decision element might be if you plan on releasing each book back-to-back with a short period between book launches. Your readers won’t have to wait too long for each installment. But if you’re a new author and want a traditional house to consider your work to publish, unless the house is interested in buying the whole series, it might be better to write a more conservative ending without a major cliffhanger (in case the publisher doesn’t not buy the whole series).

4.) Do not clutter your ending with last minute conflicts – I would consider a last minute distraction or entanglement to be a cheat for the reader. When such a beast springs from the pages, a reader might sling your book at a wall with the contrivance. Give the reader an ability to solve the case on their own. They can’t do that if the author springs unexpected characters or plot twists that haven’t been introduced earlier. Many times I will have a certain twist in mind, but go back and lace in different clues in several spots so the reader can decipher the puzzle before the big reveal, but I never make it easy.

5.) Foreshadow a realistic future to come – If you don’t want to write a blatant romantic happy ever after, you can “hint” of a future for your characters. Often a forced romance or a contrived relationship can end with a marriage proposal that doesn’t “feel” real. But if the author foreshadows a more realistic relationship with the promise of a tomorrow, that might be enough for a reader to get the idea and feel positive about the ending.

 

6.) Stay true to your voice – If your author’s voice through the story is dark or starkly realistic, don’t explode pink glitter and unicorns all over your ending. A reader will feel betrayed by this. Whatever ending you choose for your character, make it realistic for the vibe of your book.

7.) Know your ending by genre or choose to be different – There’s always the exception to a general rule, but certain commercial genres have endings readers will expect. For example, an amateur sleuth will be expected to find who the killer is, or a romance relationship story will have the lovers together or with a future by the end. A thriller story will have the maniacal villain thwarted and the world restored. Not all successful stories follow this idea. I’ve written endings where the bad guy gets away with his crimes (Evil Without A Face & No One Left to Tell & No One Lives Forever), but if you dare to do this, you must have a reason (a potential teaser for a series) or a villainous character that the reader might accept such an ending.

8.) Don’t be afraid to explore ambiguous endings – If you’ve written a carefully plotted book that’s stays true to your character study, don’t be afraid to explore an ambiguous ending. A favorite book I read called The Piano Man by Marcia Preston is a women’s fiction book that has a realistic yet ambiguous ending. At first I wanted the ending to mean an HEA for the two main characters but that would’ve been a cheat. After I thought about it, the way it ended was perfect for the nature of the two characters and it was a beautiful story of two people whose lives crossed in a moment of tragedy. If the author gets the emotion right and the character motivation, there could be a variety of endings possible. Don’t be afraid to explore more than one ending that can add depth or a thought provoking conclusion.

 

Discussion:

1.) Have you ever written a forced ending that didn’t feel right to you? Did you correct it?

2.) What makes a good ending for you (as a reader or an author)?

3.) What are some of your favorite (most memorable) book endings? Were they happy endings or not?

Fire in the hole! Fire in the hole! Fire in the hole!

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by John Gilstrap

With all that holiday frivolity behind us, I’m going to continue my quest to help writers understand some of the technical aspects of weaponry so that their action scenes can be more realistic.  Today, we’re going to talk about some practical applications for high explosives.  It’s been a while since we last got into the weeds of things that go boom, so if you want a quick refresher, feel free to click here.  We’ll wait for you.

Welcome back.

When I was a kid, the whole point of playing with cherry bombs and lady fingers and M80s was to make a big bang.  Or, maybe to launch a galvanized bucket into the air.  (By the way, if you’re ever tempted to light a cherry bomb and flush it down the toilet, be sure you’re at a friend’s house, not your own.  Just sayin’.  And you’re welcome.)  As I got older and more sophisticated in my knowledge of such things, I realized that while making craters for craters’ sake was deeply satisfying, the real-life application of explosives is more nuanced.

Since TKZ is about writing thrillers and suspense fiction, I’m going to limit what follows to explosives used as weapons–to kill people and break things.  Of course, there are many more constructive uses for highly energetic materials, and while the principles are universal, the applications are very different.

Hand grenades are simple, lethal and un-artful bits of destructive weaponry.  Containing only 6-7 ounces of explosive (usually Composition B, or “Comp B”), they are designed to wreak havoc in relatively small spaces.  The M67 grenade that is commonly used by US forces has a fatality radius of 5 meters and an injury radius of 15 meters. Within those ranges, the primary mechanisms of injury are pressure and fragmentation.

For the most part, all hand grenades work on the same principles. By pulling the safety pin and releasing the striker lever (the “spoon”), the operator releases a striker–think of it as a firing pin–that strikes a percussion cap which ignites a pyrotechnic fuse that will burn for four or five seconds before it initiates the detonator and the grenade goes bang.  It’s important to note that once that spoon flies, there’s no going back.

Claymore mines operate on the same tactical principle as a shotgun, in the sense that it is designed to send a massive jet of pellets downrange, to devastating effect.  Invented by a guy named Norman MacLeod, the mine is named after a Scottish sword used in Medieval times. Unlike the hand grenade, which sends its fragments out in all directions, the Claymore is directional by design.  (I’ve always been amused by the embossed letters on the front of every Claymore mine, which read, “front toward enemy.”  As Peter Venkman famously said while hunting ghosts, “Important safety tip. Thanks,Egon.”)

The guts of a Claymore consist of a 1.5-pound slab of C-4 explosive and about 700 3.2 millimeter steel balls. When the mine is detonated by remote control, those steel balls launch downrange at over 3,900 feet per second in a 60-degree pattern that is six and a half feet tall and 55 yards wide at a spot that is 50 meters down range.

The fatality range of a Claymore mine is 50 meters, and the injury range is 100 meters.  (Note that because of the directional nature of the Claymore, we’re noting ranges, whereas with the omnidirectional hand grenade, we noted radii.)

Both the hand grenade and the Claymore mine are considered to be anti-personnel weapons.  While they’ll certainly leave an ugly dent in a car and would punch through the walls of standard construction, they would do little more than scratch the paint on an armored vehicle like a tank. To kill a tank, we need to pierce that heavy armor, and to do that, we put the laws of physics to work for us.

Shaped charges are designed to direct a detonation wave in a way that focuses tremendous energy on a single spot, thus piercing even heavy armor.  The principle is simple and enormously effective.

The illustration on the left shows a cutaway view of a classic shaped charge munition. You’re looking at a cross-section of a hollow cone of explosives. Imagine that you’re looking into an empty martini glass where the inside of the glass is made of cast explosive that is then covered with a thin layer of metal.  The explosive is essentially sandwiched between external and internal conical walls.  The open end of the cone is the front of the munition.

The initiator/detonator is seated at the pointy end of the cone (the rear of the munition), and when it goes off, a lot happens in the next few microseconds.  As the charge detonates, the blast waves that are directed toward the center of the cone combine and multiply while reducing that center liner into a molten jet that is propelled by enormous energy.  When that jet impacts a tank’s armor, its energy transforms the armor to molten steel which is then propelled into the confines of the vehicle, which becomes a very unpleasant place to be. The photo of the big disk with the hole in the middle bears the classic look of a hit by a shaped charge.

Now you understand why rocket-propelled grenades like the one in the picture have such a distinctive shape. The nose cone is there for stability in flight, and it also houses the triggering mechanisms.

The picture on the right is a single frame from a demonstration video in which somebody shot a travel trailer with an RPG.  The arrow shows the direction of the munition’s flight. There was no armor to pierce so the videographer was able to capture the raw power of that supersonic jet of energy from the shaped charge.

How to Take a Great Author Photo
Rule No. 1: Be True to Yourself

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A lot of writers, especially crime writers, have an image that we think we’re trying to keep up with. You’ve got to be seen as dark and slightly dangerous. But I’ve realized that I don’t need to put that on. People will buy the books whether they see a photo of you dressed in black or not. — Ian Rankin

By PJ Parrish

I wish I had read that quote from Ian Rankin before I had my first author photograph done. It would have saved me a lot of embarrassment and the phone call I got from an old friend who I hadn’t seen in a couple years (call paraphrased here due to aging memory cells):

Him: “Are you…okay?”
Me: “Okay? What are you talking about?”
Him: “I saw your book in Barnes and Noble.”
Me: “Did you buy a copy? Tell me you bought a copy.”
Him: “I did. But it made me worried about you.”
Me: “Good lord, it’s not that bad, is it?”
Him: “I haven’t read it yet.”
Me: “But you’re worried…”
Him: “Yeah. You look so, so…angry.”
Me: “Angry? Why would I be angry? I finally got published!”
Him: “Or maybe you’re sad. I can’t really tell. What are you so depressed about? Did you get a divorce? I can give you the name of my shrink.”

That’s when it hit me. My friend had seen my author photograph on the back of my book. I knew the picture was bad. I knew it the moment the photographer sent back the contact sheet with all those mini-me’s scowling out at the world. But I was in denial and he was a pro who had taken many author photos, so I chose one and ordered the prints anyway. But I’ll let you be the judge. Here’s the photo:

It’s okay. You can say it. I look awful. I got my hair and makeup done, yes. And I wore my black leather jacket and my best frown because I was a woman writer in the hard-boiled world where the men who came before me and those who now crowded around me smoked Camels, drank scotch and wrote things like, “I won’t play the sap for you, angel.”

I wanted to look serious.  I ended up looking mean.

I’m not mean. Or sad or angry. Below left is my very first author, from 1984, way back when I was writing romance and family sagas. Who would you rather buy a book from? That hopeful wry writer in white at left or that crabby miscreant in black above?  What happened to me?

I’ll tell you what happened. I really thought, when I switched genres, I needed to look tough and distant, like I could chew glass. I didn’t realize that what I really needed to do was just be myself. Which is actually what I was doing when my photographer and I went out for beer and pizza at John’s in the Village and he captured this candid moment that became my official author photo.

What can you learn from my experience?  Lots, I hope. Because whether you are published or still trying to get there, this isn’t just about getting a good author photograph. It’s a lesson in being true to yourself.

If a picture is worth a thousand words, an author photo is worth oh, maybe a million? Readers buy books for myriad reasons. They heard from a friend that the book was good. They read the reviews on Amazon or Good Reads. A clerk in a bookstore recommended it. Or very often, they picked up the book, read the blurb, maybe the first page. And maybe they looked at the picture of the person who wrote the book. Now I’m not suggesting that the wrong author photo can make or break a sale.  I’m with Ian Rankin on this one, believing that if you continually produce good stories, looks don’t matter. But in this competitive market place, it’s not a bad idea to get a good author photo. Here’s why:

  • You’ll need one for publicity purposes. Unless you’re a star at a large publishing house, you probably won’t get the photo done for you. But you will be expected to provide one for publicity and promotion. If you are self-publishing, you must have a website and that means you must have a good photo of yourself on it.
  • It engages the reader in a sub-conscious way. The right photo can send a positive signal to a potential reader. First, that you are a professional. Second, that you are approachable i.e. the Consciousness behind the characters they will be spending the next couple weeks or months with.
  • It establishes you as a recognizable “product.” I know this idea is repugnant to some folks, but the most successful authors make themselves sell-able with a consistent image. Think Mr. Peanut or Colonel Sanders. Think of this guy:
  • It conveys the tone of your work. This is important. We have talked often here at TKZ of the importance of tone consistency in your work. Many elements — cover art, type-faces, and of course the writing style itself — help readers grasp what kind of writer you are. Are you writing YA or adult? Are you hard-boiled or lighthearted? All of this needs to show in your own face in that author photo. But don’t make the mistake I did and put on a leather coat and a sneer, thinking that will help. It’s more subtle than that.

Here are some examples of conveying the right tone in author photos. Chris Grabenstein started out writing his adult Ceepak mysteries loosely set around a carnival theme but branched out to a children’s series. Below are his two author pics. Guess which one goes with which series:

And then there’s Nora Roberts aka J.D. Robb.  Nora has written more than 200 romances. But when she puts on her thriller cloak as J.D. Robb, she has a different look. Same woman, yes, with a definite brand. But with a subtle difference in the photos that appear on the back on her books:

I think it might be easier for guys in crime fiction to come up with a good pic. They just have to slap on a shirt, maybe a blazer and good jeans and lean up against a brick wall. (See below).

Women who write hard-boiled or more serious crime fiction have it a little harder, what with the make-up, hair, and the expectations of the genre. Where is the sweet spot for us between serious and…mean? I think these two found it:

Regardless of gender or sub-genre, getting the right photo isn’t easy, and there are plenty of bad ones out there, even when they are done by professionals guided by publishing house promotion staffs. My favorite blogger, Chuck Wendig, just ran his Awkward Author Photo contest Click here to go see the entries and the winner, but don’t get any bright ideas, okay?

There are also some pretty bad author photo cliches:

  • Hand under the chin, at side of forehead or anywhere in vicinity of face. It worked for Oscar Wilde but now looks silly.
  • Manual typewriter in the picture. Who are you kidding?
  • Big shaggy dog to soften image or distract from author.
  • Soft focus. You really want to look all Vasolined like Doris Day?
  • Cigarettes. I think Ian Fleming was the last guy to pull this one off successfully but that didn’t stop photographer Szilvia Molnar from getting a great Twitter feed off the subject “The Man, The Writer, and his Cigarette.” 
  • The vacant stare into space. Jack Kerouac did this a lot but maybe he was writing this line in his head: “I had nothing to offer anybody except my own confusion.”

Given my bad experience with author photos, I am probably the last person who should be giving you advice on what to do with your own. But I am going to give it a try, based on some research I did and some tips I got from some author friends. First off, there’s the big question: Hire a pro or do-it-yourself?

Hire a professional, if you can. Yeah, it can get expensive. And you don’t always get what you pay for (see my experience above). But you will get a basic level of quality and selection that you won’t get doing it yourself or having your brother take a pic of you with his iPhone. Ask fellow authors for recommendations. I ended up getting a photo done by my late great friend Barbara Parker, who when she wasn’t writing mysteries was a professional photog.

Take your own pic. Yes, it can be done but it’s a giant pain, and there’s a good chance the results will look amateurish. But if it’s all you can afford at first, so be it. Click here for  some good tips I found on line.

Get both black and white and color versions. Or make sure the quality is good enough that you can convert color to gray tone prints. VITAL: The original must be high-resolution. Let’s say you get a gig at a library and they need your mug. If that little image you put on your website can’t be downloaded and blown up for a flyer or poster, you’ve lost out. And if you ever meet my sister Kelly in a bar at a writer’s conference, don’t get her started on the topic of author photos. She does a lot of program books for conferences and has been sent blurry snapshots, high school portraits, and family group shots wherein she has to figure out which one is the writer. One guy just told her to photoshop out the family dog he was holding. This is how the guy appeared in the program book:

Portrait or environment? You can do a simple head and shoulders photo. But you might want to consider a second photo of you in some kind of environment that matches the tone or content of your book(s). And that don’t-do I mentioned about dogs? Well, if you write a series about a dog or maybe a cozy series that suggests a softer tone, including your pet can work for you, make you look accessible to your readers.

Here are two photos of my friend Reed Farrel Coleman. One is a portrait but the second reflects the New York setting of his books.

If you can’t afford a stylist, take along a friend who has a good eye. I am getting ready to put my condo on the market and I hired a professional photographer to come take photos for Zillow, Realtor.com and the MLS listing. He was amazing, right down to repositioning electrical cords and hiding my bath mats. Don’t do less for your own face. You don’t want a plastic plant growing out of your head, your tie askew or lipstick on your teeth. A good photographer should be helpful here but don’t count on it.

Be careful what you wear. Stay away from prints and fussy clothes. Keep your look simple so readers notice your face, not your fashion choices. I don’t care that Dan Brown has sold a zillion books. Someone should have told him dad jeans are ugly.

Don’t over-photoshop. Yes, you can retouch some because even if you look like her, you don’t want to come off like Norma Desmond. But you’re not a super-model so don’t over-do it with erasing wrinkles and taking out that double-chin. You’re trying to sell books not link up on Match.com.

Don’t wear weird jewelry or any variation on lingerie. When Anne Rice was starting out, she was often photographed looking like a cross between Stevie Nicks and Morticia. Now she has this elegant-mystery vibe going in her pics, with black tops, one great necklace, and a smart bob. And even if you write romance, keep the pink and pearls under control until you have published 722 novels like the woman pictured below did. Then, like George R.R. Martin, you can wear whatever you want.

Consider getting a third horizontal format photograph that includes some negative space. Position yourself to one side and leave the rest blank. This negative space can then be used by you or a designer in your website header. You can insert type easily into the photograph. I love this photo below of Walter Mosley, not just because it conveys his personality but also for its negative space. And yes, he’s staring off into space but I don’t care.

And speaking of personality…how much is good and how much is over the top? It depends on you as an author, how good your photographer is, what kind of books you write, and what mood you want to present to the world.  Sometimes, going against what is expected can work wonders. When Kareem Abdul Jabbar began writing books, he didn’t do the standard author head and shoulders VERTICAL shot. Look at this gorgeous horizontal photograph. Look at those hands.

Speaking of hands, I love this photograph below by romance writer Maya Rodale. It’s glamorous and sexy, probably like her books. But notice those wire rim glasses she’s holding…what a nice touch!

And then there is this author photo…

That’s YA author Maggie Steifvater who has some stunning photos on her website. Click here to see more. But oddly, she doesn’t have one photo of herself that you can download, so if someone needs a publicity picture, they have to hit the internet and search for one. Rule No. 2 about author photos: Never make someone who is selling your book work harder than they have to.

So, that’s it. I know, I know…you don’t want to think about this. You have too much on your author plate already and you don’t like having your picture taken anyway. Well, it goes with the turf. You don’t have to get a Annie Liebovitz-quality portrait when you’re just starting out. Just get a good, clear, high-resolution head shot that tells the reader what kind of person you are and what kind of books you write. The rest is gravy.

I will leave you with two final images that should give you hope.

If this guy’s author photo went from this:

To this…

Well, maybe yours can, too.

_________________________________________

P.S. Chuck Wendig just posted the winners of his bad author photo contest. Click here to see them but don’t have a mouthful of coffee when you do.

 

Welcome 2017!

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Welcome back TKZers!

Hope you all had a safe and happy holiday season and are ready to tackle all your writing resolutions in the year ahead. As always, I have a few resolutions after all my holiday eating, drinking and writing slackness, but in 2017 I want to focus on what I’m calling ‘deep writing’. For me, 2016 was definitely the year of ‘distracted writing’. It may have been all the politics or just the overwhelming onslaught of news, social media posts etc.,  but whatever the cause, I have now (thanks TKZ’s own James Scott Bell) purchased Cal Newport’s book ‘Deep Work, Rules for Focused Success in a Distracted World‘ and intend to fully embrace the concept of ‘writing deeply’ this year.

Rather than calling this a New Year’s resolution, I’ve decided ‘write deeply‘ will be my mantra for 2017. I will be chanting it in my sleep by the end of January and, hopefully, I will notice an improvement in focus, concentration and maybe even the quality of my writing (!) by the end of the year.

So what about you? Do you have a mantra you would like to adopt for 2017?

Also any tips on how I can ensure mine gets through the post-holiday thickness of my skull, will be gratefully received….

Happy New Year From TKZ, And See You Soon!

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It’s Winter break here at Kill Zone. During our 2-week hiatus, we’ll be spending time with our families and friends, celebrating traditions and even doing some typing. See you back here on Monday, January 2. Until then, if you need some refreshers, check out our TKZ Library up on the menu bar, with writing instruction by topic.

Santa Visits A Critique Group

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by James Scott Bell
@jamesscottbell

[http://www.utexas.edu/features/2010/12/06/christmas_america/ 'Santa's Portrait' byThomas Nast, published in Harper's Weekly, 1881]

Portrait of Santa Claus, by Thomas Nast, published in Harper’s Weekly, 1881

’Twas the night before Christmas, and all through the room

Was a feeling of sadness, an aura of gloom.

The entire critique group was ready to freak,

For all had rejections within the past week.

An agent told Stacey her writing was boring,

Another said Allison’s book left him snoring.

From Simon & Schuster Melissa got NO.

And betas agreed Arthur’s pacing was slow.

“Try plumbing,” a black-hearted agent told Todd,

And Richard’s own mother said he was a fraud.

So all ’round that room in a condo suburban

Sat writers––some crying, some knocking back bourbon.

When out in the hall there arose such a clatter,

That Heather jumped up to see what was the matter.

She threw the door open and stuck out her head

And saw there a fat man with white beard, who said,

“Is this the critique group that I’ve heard bemoaning?

That keeps up incessant and ill-tempered groaning?

If so, let me in, and do not look so haughty.

You don’t want your name on the list that’s marked Naughty!”

He was dressed all in red and he carried a sack.

As he pushed through the door he went on the attack:

“What the heck’s going on here? Why are you dejected?

Because you got criticized, hosed and rejected?

Well join the club! And take heart, I implore you,

And learn from the writers who suffered before you.

Like London and Chandler and Faulkner and Hammett,

Saroyan and King––they were all told to cram it.

And Grisham and Roberts, Baldacci and Steel:

They all got rejected, they all missed a deal.

But did they give up? Did they stew in their juices?

Or quit on their projects with flimsy excuses?”

“But Santa,” said Todd, with his voice upward ranging,

“You don’t understand how the industry’s changing!

There’s not enough slots! Lists are all in remission!

There’s too many writers, too much competition!

And if we self-publish that’s no guarantee

That readers will find us, or money we’ll see.

The system’s against us, it’s set up for losing!

Is it any surprise that we’re sobbing and boozing?”

“Oh no,” Santa said. “Your reaction is fitting.

So toss out your laptops and take up some knitting!

Don’t stick to the work like a Twain or a Dickens.

Move out to the country and start raising chickens!

But if you’re true writers, you’ll stop all this griping.

You’ll tamp down the doubting and ramp up the typing.

You’ll write out of love, out of dreams and desires,

From passions and joys, emotional fires!

You’ll dive into worlds, you’ll hang out with heroes.

You’ll live your lives deeply, you won’t end up zeroes!

And though you may whimper when frustration grinds you

There will come a day when an email finds you.

And it will say, Hi there, I just love suspense,

And I found you on Kindle for ninety-nine cents.

I just had to tell you, the tension kept rising

And didn’t let up till the ending surprising!

You have added a fan, and just so you know,

If you keep writing books I’ll keep shelling out dough!

So all of you cease with the angst and the sorrow,

And when you awaken to Christmas tomorrow,

Give thanks you’re a writer, for larger you live!

Now I’ve got to go, I’ve got presents to give.”

And laying a finger aside of his nose

And giving a nod, through the air vent he rose!

Outside in the courtyard he jumped on a sleigh

With eight reindeer waiting to take him away.

At the window they watched him, the writers, all seven,

As Santa and sleigh made a beeline toward Heaven.

But they heard him exclaim, ’ere he drove out of sight,

“Happy Christmas to all, and to all a good write!”

***

Yes, good writing to you, and may this season be full of joy for you and yours. We at TKZ have greatly appreciated your support and comments over the past year. We now begin our annual two-week break. See you back here on January 2, 2017!

Ring out the Old…

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kelvinator

Sometimes I sits and thinks, and sometimes I just sits…and sometimes I write. I am doing the latter while waiting for Kelvin, our venerable refrigerator, to be hauled away. Kelvin lasted a long time, taking the blame for disappearing food (“Who ate the last pork chop?” “Kelvinator!”) for two decades and change. It is the last original major appliance in the Hartlaub House of Hoo-Ha to give up the ghost. I bought it and this house twenty-two years ago — July 1, 1994 — when I was a single dad with three children. Four days after I moved myself and my brood into this residence and started making it a home a company named “Amazon” started in Seattle, Washington, with the goal of being the world’s largest bookstore. The new refrigerator wasn’t purchased from Amazon, but it could have been.

I won’t try to list all or even a few of the things that have happened in the world since Kelvin was pressed into service. I’ll tell you a few of the things that have happened to me. They were all surprises. I remarried. I had a fourth child. I’ve had stories published, had a supporting role in a feature film (which you all may yet see in 2017), changed my field of law practice, written some book reviews for bookreporter.com (which didn’t exist in 1994 either), and acquired a whole bunch of new friends (and yes, maybe a couple of enemies too!). Kelvin was a part of a bit of all of that, and it’s going to somewhat of a somber moment when the truck pulls up to haul it away, to be replaced by what more likely than not will be my last refrigerator, particularly if the new one lasts as long as the old one did.

“Somber” for me has usually been followed by “pensive.” It would be easy as the old year ends and a new one begins to reflexively list my New Year’s resolutions, and ask you to share yours as well. Instead, I’m going to ask you: what is it that you don’t want to do in 2017? Mine is easy to state, and hard to do, particularly because it soooo easy in my case to use age an excuse to do otherwise. I’m going to try however, to follow this rule: Don’t. Screw. Up. Now let’s see yours.

Merry Christmas, Happy Hanukkah, and Happy New Year! Be safe. We’ll see you on the other side of the New Year.

 

Reader Friday: What is the oddest thing you’ve ever done in the name of research?

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Some authors attend real autopsies, spend nights in haunted houses, or travel to exotic places.

I’ve toured FBI: Quantico and CIA: Langley, shot various weapons at the FBI Academy firing range and watched a bomb squad blow up stuff at my local police department. I’ve had a flash bang grenade blown up at my feet to see what it was like, and I’ve blindfolded myself to fumble around in a dark room to see if I could sense walls.

Writers do peculiar things in the name of research. Tell us about your most memorable experiences, what you learned, and how you used it.