Category Archives: Nancy Cohen

Multiple Book Releases

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What happens when you have more than one book to promote at the same time? Do you annoy readers with announcements about the new releases, blog tours, and contests? Which book do you choose to emphasize in your online blasts?

In this digital age, we can publish as fast as we can write. But at what point are we diluting our own sales? And how will our digital releases affect our print books with their higher price point?

I’ve reached this quandary in April through no planning of my own. Wild Rose Press gave me April 26 as the official release date for Warrior Rogue, #2 in my paranormal Drift Lords series. But then they decided to enter it into the Kindle Select program, meaning the ebook came out in December and my five free days were in February. I did a big push over Valentine’s Day weekend with announcements and contests.

I’d planned another promotional campaign for April 26 to celebrate the print release and the book’s availability for Nook and other formats. I set my newsletter to go out on that date, a Rafflecopter contest to start then, and a blog tour shortly thereafter. (If you want to sign up for my newsletter, visit http://nancyjcohen.com and fill in the form on the left sidebar).

But the best laid plans go awry. Two things happened to impact my campaign. Warrior Rogue showed up in print about two weeks early. And Shear Murder, Bad Hair Day Mystery #10, came out in ebook for $3.19!

I’d been panting with anticipation for the digital release of Shear Murder, but Five Star wouldn’t give me a specific date. This title had only been available as an expensive hardcover for over a year. And finally it shows up in the same month as my promoted new release. What to do?

Since I’d already set up my contest and newsletter and blog tour for Warrior Rogue, I’m going ahead with those plans for April 26. That date seems like a moot point now, since the title is already available in various formats. The irony is that Warrior Rogue, initially $2.99, price jumped to $5.99. So now that ebook costs more than Shear Murder at $3.19.

I don’t want to bombard my fans with notices and confuse them with my two different genres, but I really want to get word out about Shear Murder. It’s easier to keep new releases apart when they aren’t the same month!

And hereafter, I won’t treat release dates as absolute. There’s no point in planning a big hoopla around a certain date when the book shows up weeks earlier. Is this a result of the digital age?

Those of you who are hybrid authors, both traditionally and indie published, can at least space out your own uploads so as not to compete with your publisher’s plans. But if you’re writing two or more books per year for different publishers, how do you alternate your online promotions? And as a reader, how much news from an author is too much?

Books That Inspire

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Nancy J. Cohen

My daughter, who is a busy career woman, would rather watch TV to relax than read a book. No matter how much I try to convince her that reading novels can be valuable, she is not a Fictionista. I started thinking how books have influenced my life.

In the early days, I read Nancy Drew, Cherry Ames, and Judy Bolton mystery series. This initiated my love for the genre but it did more than that. Reading about Cherry Ames made me want to be a nurse. I wanted to ease people’s fears in the hospital and help them deal with illness. And so I volunteered in the local hospital and took employment, when of age, as a nurse’s aide for a summer job. Nursing school loomed in the future following high school.

A career choice faced me. I was also a student of ballet and could have auditioned for a professional company, but that would have meant daily rehearsals and giving up my ambitions to be a nurse.

Nursing won out, and I graduated with a bachelor’s degree. If you take a look at a site like www.testprepselect.com/medical-nursing/best-mcat-books/, you’ll get an idea of the sort of books that I would have had to read while I was at nursing school. As I am a big fan of reading, I did not find it boring or hard work. In fact, it kept me going. Plus, I was constantly learning something new daily.

Meanwhile, I was still an avid reader and had even tried my hand at some short stories. But it wasn’t until grad school in nursing that I decided to write a novel. Stories by Mary Stewart, Victoria Holt, and Phyllis Whitney inspired me to write romantic suspense. I bought a book called Structuring Your Novel and that’s how I learned to write a full-length book. I wrote six books before one sold. My romantic suspense never got anywhere. When I combined my love of scifi with romance, that’s what sold. Now I had two blossoming careers. What next?

I discovered humorous cozy mysteries with Jill Churchill. Oh, my. These were great. I liked the humor. I liked the structure. And so I wrote one. That sold, and the Bad Hair Day mysteries were born. Now I’m retired from nursing but the writing career is still going strong. Thanks to these books I’d read, not only did I become a writer, but I practiced ten good years as a registered nurse.

What books have inspired you in life? Have any of them led to a career other than writing?

Know Your Audience

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Nancy J. Cohen

This past weekend, I had the privilege of speaking to the Southwest Florida Romance Writers in Estero, Florida. Up to 25 members were present when I spoke about Social Networking for Writers and passed around my eight-page handout. We could have discussed this topic for a lot longer than the allotted hour, but our time ended and I left for home.

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On the drive back to the east coast, I reflected on how a speaker really has to gear her talk to the audience. Speaking to a bunch of writers is a lot different than giving a talk to a roomful of fans. Readers in general are eager to hear how you got published, where you get your ideas, what you researched for your story, and if you make a living at what you do. Don’t ask me why, but that question always arises. Would you ask a lecturer how much money he makes?

You’re expected to be witty and entertaining and to use anecdotes in your talk. I like to educate the public on the realities of the publishing business, so I’ll talk about the impact of the digital era, choices for writers today, and what readers can do to help authors in terms of customer reviews, Liking our pages, sharing our posts, etc. Lay persons find this information to be fascinating. Sure, I’ll talk about my books but mainly as an overview about my series and some of my research experiences. I don’t believe in doing readings or a book review on a specific title. There’s nothing more boring, IMHO, as an author’s droning voice as he reads from his own work. It’s more exciting to talk off the cuff about the publishing world and what fuels my stories.

In contrast, when speaking to fellow writers, I aim to teach. I want to get points across that they can take home and use in their own work. Motivational talks uplift and inspire writers to keep plowing ahead despite the setbacks that we all experience in this career. I’d rather give practical tips, how-to details, and specific instructions. Handouts accompany all of my workshops. This is not necessarily the case if I’m on a panel, however. Then it’s much harder to get across a lot of information because you’re sharing the time and stage. It’s good to come prepared with a few pointers regardless, and handouts are still appreciated, but having one hour to myself is best for in-depth instruction.

I’ve attended panels at writers conferences where the authors prattle on about their work, and attendees leave the room having been entertained but learning nothing new. I don’t care to attend those types of sessions myself. I’d rather go to a workshop where I can gain new insights or tips on a specific aspect of writing or marketing. Anybody can talk about himself. How many can teach in a meaningful, clear manner? Those who can’t teach will do very well speaking on panels at fan conventions, libraries and community groups.

Where am I going with this? If you have a speaking engagement coming up, consider your audience. If it’s a bunch of fans/readers, talk about your books, the publishing world, where you get your ideas, the writing process. If it’s a group of writers, target your material so they can take away something worthwhile.

If you’re a reader, what do you like to hear when you go to see an author? If you’re a writer, do you differentiate how you approach each audience?

The Evil Eye

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by Nancy J. Cohen

In Jewish tradition, whenever you are thinking about how well things are going, you must give yourself a “Kinehora” (pronounced kin-ah-hoh-rah). If you don’t, you tempt fate to provide the opposite.

In my Yiddish dictionary, it’s spelled out as “Kain ein horeh” and means No Evil Eye, or may no evil befall you. In a recent example, I was thinking about how it had been years since I’ve had a cold. Then—boom, I catch my husband’s viral illness and get a terrible sore throat and sinus infection. I forgot to give myself a Kinehora.

My mother and aunt used to say it this way, which our kids think is hilarious: “Kinehora, kinehora, kinehora, poo poo poo.” Don’t ask me where this particular tradition originated or how much of it is valid. I just know, if you think things are going well and forget to say “Kinehora” or “knock wood” or whatever other phrase you choose, surely you’ll be hit with bad fortune.

Is this superstition? Of course it is. But it also respects the yin-yang of the universe. Keep in mind that you can say kinehora for another person. Let’s say your friend brags about his rise to bestsellerdom. You say “kinehora” in response so he isn’t cursed with evil.

Then I looked up the Evil Eye online. Belief in this phenomenon crosses many cultures. The evil eye is a malicious glance given to a person to whom one wishes harm. Often the person initiating the curse does so unintentionally and out of envy. Charms, amulets, and talismans can protect against this curse, like the blue glass decorated eye you see in gift shops. Supposedly this symbol reflect the evil back to the conjurer.

evil eye

Giving yourself a kinehora is akin to knocking on wood. Whenever you boast about something or make a favorable observation, you can avoid tempting fate by performing this action or mentioning it. Or if you encounter something that might cause bad luck, like crossing paths with a black cat, you can counteract it by touching wood. Where did this practice originate? Early believers felt spirits dwelled in trees. By knocking on wood, you could alert them to help you. A Jewish version dates back to the Inquisition, when Jews gave a coded knock on wooden temple doors in order to enter safely. Again, this practice crosses many cultures just like the Evil Eye.

knock wood

How does this apply to your writing career? You may think you’re on top of the world, doing great with your book sales, respected by your comrades, putting out multiple books to critical acclaim. And then boom—your editor leaves. Your line is cancelled. You’re asked to take a cut in your advance. Suddenly, you’re struggling to maintain momentum. The lesson here? Be kind to others, never think you’re above anyone, keep up with changes in the publishing world, and be open to new means of delivery for your work. And remember to say Kinehora or knock on wood whenever you think things are going well.

For more information, see these resources:

http://en.wikipedia.org/wiki/Evil_eye
http://en.wikipedia.org/wiki/Knocking_on_wood
http://ask.yahoo.com/20040504.html
http://wordsmith.org/board/ubbthreads.php?ubb=showflat&Number=123624

Now here’s another way for writers to apply this lesson to your characters. Are they superstitious? What phrase do they say under these circumstances? How about you?

An Excess of Books

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Nancy J. Cohen

What do you do when you have too many books in your house, and you can’t possibly read them all? Give away the print books and switch to Ebooks? That’s one solution. I prefer to be selective about the print books and combine my reading of paper copies with my Kindle reads.

Recently I had the occasion to sort through two cartons of books sitting on my dining room floor since who knows when. They contained an assortment of books obtained from conferences and booksignings. This examination became necessary when our recent ceiling remodeling had us moving loose items of furniture from the room, and we noticed flying insects along with coffee grounds material against one wall. And—uh,oh—they were in the boxes of books as well. My bookshelves are overflowing; I had no choice except to box up the surplus.

I reverently removed each book, dusted it off, shook out the pages, and stacked them on top of my washer in the laundry room. Noting the dust on the open bins in which I’d kept them, I resolved to obtain some sealed plastic containers from Target. But first, I really should decide which books to keep.

After making an appointment with the termite inspector, I proceeded to weed through the dozens of books. I made a pile out of the ones I knew I’d never read, the ones whose pages were yellowing, and the ones that only mildly appealed to me. The remainders I put into those plastic containers I’d just bought for that purpose. Hopefully these closed bins would not allow insects to penetrate even though it might not be ideal for preservation.

So what to do with the giveaways? These are not books I’d written, mind you. Those are in cartons as well and need a thorough inspection. But these discards deserve just as much respect. So here are the choices in giving away print books:

1. Donate them to the local library for their book sale.
2. Trade them in at a used bookstore and get some hard to find backlist titles in return.
3. Give them to a booklover who will enjoy them.
4. Bring them to an assisted living facility or other needy place that will accept them.
5. Donate them to the library in your housing community building which could be similar to the master planned community Epperson, if there is one. If not, you could possibly start a library there with permission.
6. Offer a couple of dozen each as a contest prize (but only the newer books). I got this idea from another writer who does a Rafflecopter contest for her gently used books.
7. One of my FB friends suggested setting up a Sidewalk Lending Library. Maybe she has nothing else to do, but I’d rather just donate the books to the community center and set one up there. Plus you might need a vendor license for this option.

Do you have any further suggestions? And no, a bonfire is not an acceptable option. Where do you store your excess TBR print books if not on your shelves?

FREE on Kindle

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Today is my first venture with the Kindle Select Program wherein a book goes free to the public.WarriorRogue_w7578_300
Wild Rose Press, who publishes my romance novels, decided to enter their new titles into this program before the official release date. I am really hoping this offer raises awareness of my series.
  
Before we proceed further, please go now and download your free copy. Share this link with everyone you know! Please “Like” the page while you are there.

Warrior Rogue (The Drift Lords Series) by Nancy J. Cohen is FREE on Kindle Feb. 13-17. http://www.amazon.com/Warrior-Rogue-Drift-Series-ebook/dp/B00AU62NQS/.

I’m also running a Valentine’s Day contest in conjunction with the free giveaway. Click on the Contest tab here: https://www.facebook.com/pages/Nancy-J-Cohen/112101588804907 and remember to Like the page while you are there.

What have I learned from this experience? It takes a tremendous amount of time away from writing to put up a free book. Why? Because you have to publicize it all over the Net. How do you do this? Here are some sites that will help:

http://digitalbooktoday.com/maximize-your-kdp-select-free-days/
http://indiereviewtracker.com/making-your-e-book-free/
http://www.rachelleayala.com/p/promo-sites.htmlhttp://www.thekindlebookreview.net/author-resources/
http://writeonthewater.com/?p=11162

From helpful sites such as these and from posts by other authors, I’ve gathered two pages of places to notify about an upcoming or current free release. Twitter and Facebook accounts have to be notified on the day of the freebie, but a bunch of other ones expect advance notice. So I’ve been busy filling out these forms.
Here is a list of tips, in no particular order, on what to do before your book goes free.

  • Make a list of promotional sites that will announce your free book.
  • Notify the sites that require advance notice.
  • Decide if you want to pay for ads at any of these sites.
  • Get your book reviewed. Some of the sites will only take your title if you’ve had XX number of reviews with a rating of 4.0 or higher.
  • Schedule a blog to run on the first free day to announce your freebie offer.
  • Prepare a sheet of tweets with hashtags and Facebook posts in advance.
  • Schedule tweets ahead of time to run throughout the day of your freebie.
  • Send a newsletter to your mailing lists with your free book announcement.

What else would you add?

Readers at Sea

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I just came from the Florida Romance Writers cruise conference aboard the Liberty of the Seas. For a full report and photos, check my personal blog later in the week: http://nancyjcohen.wordpress.com

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What I want to talk about here are the readers onboard. In this era of electronic games, apps, and programs, it’s heartening to see people lying on lounge chairs and reading books. Some perused print editions and others had iPads or Kindles or other devices. No matter the method of delivery—what counts was the proliferation of readers out there.

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When people do have leisure time, many folks still choose to pick up a book. That makes me, a writer, feel good about the world. Despite the doomsday predictions and the bookstore closings, people are still interested in storytelling. The method of delivery may be evolving, but the love of fiction remains.

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This observation was reinforced during a booksigning event we had on board. It was held with ten authors in a dining room and was advertised in the daily newsletter. As a result of the notice, readers flocked into our venue and left with stacks of books. I’d only brought 12 copies of Killer Knots, my cruise ship mystery, and I sold out. Imagine! I did better here than at most other conferences. And had I brought along a few of my romances, I bet I’d have sold those too.

NanRoz

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Charlaine

The picture above shows our charming keynote speaker, Charlaine Harris, author of the Sookie Stackhouse novels that are the basis for the True Blood TV series.

I’m hoping that this enthusiastic passenger response will prompt RCCL to welcome such an event again. Their gift shop personnel sold the books and the cruise line took a percentage, so it’s to their benefit to repeat the experience. The readers are out there, it’s just a matter of connecting with them.

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When you’re on vacation, do you check out the pool area to see what people are reading? Have you ever seen someone reading YOUR book?

Reading Fiction in Schools

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Nancy J. Cohen

Recently I heard that the new core curriculum in schools is going to require 70% of reading assignments be based on non-fiction. I don’t know if this is true or not, as a quick search didn’t provide me with any further information. Nor do I know the grade level for which this would apply. However, it’s a scary thought.

Schools have already stopped requiring students from learning cursive writing. Now they are discarding literature as well?

I’ve always felt education should include popular fiction, in addition to the classics. Let kids choose fun and entertaining books to read, and you might create long-term fans. After all, the commercial fiction of today could become the classics of tomorrow. And look what Harry Potter did for kids’ reading habits. Thanks to that series, a whole generation might have been hooked on reading novels. We need more successes like this one if we are to inspire children to read.

Rather than a wordy tome or dry biography, give them a ghost story or vampire tale or a mystery. Engage their senses with wonder like we were engaged reading Nancy Drew or the Hardy Boys. Otherwise, where’s the fun? And if an activity isn’t fun for kids, then it’s competing with online sites, games, movies and TV shows that provide easier entertainment.

Having children read a work of fiction and then analyze its components can encourage creative and analytic thinking. Without this benefit, will human imagination still range to other stars, to lands far away, and to adventures beyond the mundane? Or will these same imaginations be stifled because works of fiction were denied them, and they were forced to read boring texts that killed their interest in reading?

So is this true, and if so, how do you feel about it?

Happy Holidays!

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AWREATH3It’s Winter break here at the Kill Zone. During our 2-week hiatus, we’ll be spending time with our families and friends, and celebrating all the traditions that make this time of year so wonderful. We sincerely thank you for visiting our blog and commenting on our rants and raves. We wish you a truly blessed Holiday Season and a prosperous 2013. From Clare, Boyd, Kathryn, Kris, Joe M., Nancy, Michelle, Jordan, Joe H., Mark, and James to all our friends and visitors, Seasons Greeting from the Kill Zone. See you back here on Monday, January 7.

Blending Sex and Suspense

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Nancy J. Cohen

How do you fit romance into a non-stop thriller? These genres are not mutually exclusive. Look at your movies for examples. Romancing the Stone with Kathleen Turner and Michael Douglas, and The Librarian: Quest for the Spear with Noah Wyle and Sonya Walger are two of my favorites. What recent thrillers have you seen where a romantic relationship is involved? How did the film get this across to viewers?

Here’s how to start with your own story: Give your characters internal and external conflicts to keep them apart. The external conflict is the disaster that will happen if the villain succeeds. The internal conflict is the reason why your protagonists hesitate to get involved in a relationship. Maybe the heroine was hurt by a former lover and is afraid of getting burned again. Or she has a fierce need for independence. Why? What happened in her past to produce this need? Maybe your hero doesn’t want a wife because his own parents went through a bitter divorce, and secretly he feels unworthy of being loved. Or maybe he feels that his dangerous lifestyle wouldn’t suit a family. Keep asking questions to deepen your people’s motivations.

Your characters will be immediately attracted to each other through physical chemistry. This pulls them together while the inner conflicts tear them apart. Soon the benefits of a relationship begin to outweigh the risks. Perhaps they have to work together to rescue a hostage or to escape the bad guys. As the story progresses, they become emotionally closer as they progress through the stages of intimacy. In a thriller, this might happen at a faster pace than other genres. But even thrillers need down times from the tension.

Here’s an abbreviated version of the stages of intimacy:

1. Physical awareness: Your characters notice each other with heightened sensitivity.
2. Intrusion of thoughts: Your character begins thinking about this other person often.
3. Touching: First, it may be an arm around the shoulder, lifting a chin, touching an elbow. They come closer until the desire to kiss is almost palpable. Rising sexual tension is the key here, not so much the consummate act. Your couple can have a stolen moment when they’re being chased by the villain and are forced into close proximity, for example. Even if it’s a momentary diversion, you’re advancing the level of awareness.
4. Kissing
5. Touching in more intimate places
6. Coupling: Focus on the emotional reactions of your characters. Avoid clinical terms or use them sparingly. This is lovemaking, not just sex. For it to be romantic, think “slow seduction”, not “slam bam, thank you ma’am”, unless the scene or characters warrant this behavior. If a sex scene doesn’t fit into the story’s pacing, leave it out. Or maybe all they have time for is a quickie. In that case, let’s see the emotional aftermath. Maybe the hero acts out his concern for the heroine’s safety after they’ve been together.

When all seems to be going well, throw a wrench into the relationship. Perhaps it appears as though the heroine betrayed the hero. Or he walks out on her because he fears his own vulnerability. Finally, they both change and compromise to resolve their differences by the story’s end.

Keep in mind that I’m writing this advice from a female viewpoint. Also, I write romance in addition to mysteries, so I have the mindset for that genre.

I used to read spy stories and men’s adventure in my younger days. Those were guy novels with a woman of the week. None of those relationships were meant to last. I suppose this is what makes the difference. If you don’t care about your two characters ending up together, then the woman may merely serve as a sex object. And that might not endear you to your female readers (who happen to buy more books than men).

As for series, people read ongoing series for the characters and want to see them grow and change. Giving us relationships we care about is what will encourarge readers to buy your next book. So think about your purpose before going into the story. Where do you want these two people to go? Why can’t they get there? What do they have to overcome in order to be together? And if they don’t end up as a couple, then what purpose does their relationship serve?

Here’s an example from Warrior Rogue, my next release. The hero and heroine have just met when they’re involved in a mid-air terrorist attack aboard their private business jet. This is from the heroine’s viewpoint. They’ve landed on a beach on a remote Pacific island.

“Come on, we can’t waste time.” Paz signaled to her from the open hatchway.

She staggered toward him. Peering outside, she was glad to note they didn’t need the emergency chute. They could easily jump the short distance to the ground. Holding her long skirt, she leaped after Paz onto the beach.

He caught her in his muscular arms and gently eased her down. His tousled hair, determined jaw, and ocean blue eyes had never looked better.

“Thank you. You saved our lives.” On impulse, Jen rose on her tiptoes and kissed him.

She’d only meant it to be a brief expression of gratitude, but Paz’s gaze intensified. He swept her into his arms and gave her a passionate kiss that left her breathless.

“We’re safe now.” He broke away with a regretful expression. “At least, for the moment. But we shouldn’t linger.”

“For the moment? What does that mean?” The memory of those ugly men who’d attacked them returned with full force. “You know who assaulted us, don’t you? When are you going to tell me what’s going on?”

“Let’s summon help first. I need to put my comm unit back together. If we can hook it into a local network, you can call your people.”

“I have my cell phone.” She patted her purse.

His hand clamped onto her arm. “We should scout around. Our landing probably attracted attention, and we don’t want the wrong people to find us.”

Note how their level of intimacy advances in this short scene. If you’re writing from the male viewpoint, when Paz catches Jen, he could get a whiff of her scent.

So how do you work romance into your fast-paced thriller?