FREE on Kindle

Today is my first venture with the Kindle Select Program wherein a book goes free to the public.WarriorRogue_w7578_300
Wild Rose Press, who publishes my romance novels, decided to enter their new titles into this program before the official release date. I am really hoping this offer raises awareness of my series.
  
Before we proceed further, please go now and download your free copy. Share this link with everyone you know! Please “Like” the page while you are there.

Warrior Rogue (The Drift Lords Series) by Nancy J. Cohen is FREE on Kindle Feb. 13-17. http://www.amazon.com/Warrior-Rogue-Drift-Series-ebook/dp/B00AU62NQS/.

I’m also running a Valentine’s Day contest in conjunction with the free giveaway. Click on the Contest tab here: https://www.facebook.com/pages/Nancy-J-Cohen/112101588804907 and remember to Like the page while you are there.

What have I learned from this experience? It takes a tremendous amount of time away from writing to put up a free book. Why? Because you have to publicize it all over the Net. How do you do this? Here are some sites that will help:

http://digitalbooktoday.com/maximize-your-kdp-select-free-days/
http://indiereviewtracker.com/making-your-e-book-free/
http://www.rachelleayala.com/p/promo-sites.htmlhttp://www.thekindlebookreview.net/author-resources/
http://writeonthewater.com/?p=11162

From helpful sites such as these and from posts by other authors, I’ve gathered two pages of places to notify about an upcoming or current free release. Twitter and Facebook accounts have to be notified on the day of the freebie, but a bunch of other ones expect advance notice. So I’ve been busy filling out these forms.
Here is a list of tips, in no particular order, on what to do before your book goes free.

  • Make a list of promotional sites that will announce your free book.
  • Notify the sites that require advance notice.
  • Decide if you want to pay for ads at any of these sites.
  • Get your book reviewed. Some of the sites will only take your title if you’ve had XX number of reviews with a rating of 4.0 or higher.
  • Schedule a blog to run on the first free day to announce your freebie offer.
  • Prepare a sheet of tweets with hashtags and Facebook posts in advance.
  • Schedule tweets ahead of time to run throughout the day of your freebie.
  • Send a newsletter to your mailing lists with your free book announcement.

What else would you add?

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Giveaway Report

Two weeks ago, I wrote about why I was giving away my latest novel as part of Amazon’s KDP Select program. Now that the offer is complete and I’ve had a week to see some results, I thought I’d share how it went and whether I think it was worthwhile.

To recap the advantages of Select, once you give ninety days of exclusivity to Amazon, your Kindle ebook can be borrowed by members of Amazon Prime as part of the Kindle Online Lending Library. Amazon has paid around $2.25 per borrow in the past, but they recently announced that, for the months of December to February, they have added a $1.5 million bonus to the normal pool of money allocated for borrows. Depending on how many additional authors enroll in KDP Select, it means the amount per borrow could go up substantially during this period (Amazon won’t report the figure for December until 2013; they always tell authors after the month is over).

The other advantage of Select is the ability to give away your book for free for up to five of those ninety days. The days don’t have to be sequential, and you can opt to use only a portion of them or none at all. For my book, The Roswell Conspiracy, I originally chose three days, December 5-7.

To promote the giveaway, I let all my fans know on Facebook and Twitter and asked them to share the information with their friends and followers. I also filled out forms on two dozen blogs that promote free books. Five of those sites ended up promoting the book during some part of the giveaway. Blogs that I didn’t solicit also picked my book to promote.

Thanks to those mentions, the free downloads did so well that I decided to extend the giveaway for the full five days in a row. The Roswell Conspiracy had risen into the free top 100 on the Kindle store, so I wanted to continue the momentum. The giveaway ended on December 9 at a number nine free overall ranking in the Kindle store, with 25,343 downloads.

I think that’s a pretty sizeable number of downloads, although it’s impossible to tell how many of those downloaders will end up actually reading the book. When I set out on this experiment, I expected the benefit to be primarily in the long term, with reviews trickling in during the coming months. I also hoped that those who read The Roswell Conspiracy would like it enough to buy my other books.

What I didn’t expect was the short-term boost. As I anticipated, the sales ranking dropped substantially from what it was before the free giveaway since I had sold zero copies on the days it was free. Despite the drop in ranking, I started to see noticeably stronger borrows and sales immediately. My theory is that Amazon’s algorithms had linked my book with all the other books that people had downloaded during that time, so that it appeared in a large number of “Customers who bought this item also bought” scrollbars. The Roswell Conspiracy was therefore seen on many more pages within the Amazon bookstore. Even though the book was no longer free, the important thing was that people could see it existed.

Because of these sales and borrows, the book’s ranking started to go up quickly (borrows seem to be accounted for in the Amazon ranking, though no one knows the secret formula). Before the giveaway, my sales ranking was hovering around 12,000. Within three days, The Roswell Conspiracy got up to the 600 range. It’s now been a week since the giveaway ended, and as I write this the ranking is 1105.

My conclusion already is that the giveaway was worth it. I’ve had enough borrows to completely make up for the income I expected to lose on Nook, iBooks, and Kobo over the next three months combined (remember Select’s exclusivity requirement). And the sales alone have already equaled my earnings from Kindle in the entire month of November. In addition, the number of reviews has increased by 50% in the last week over what the book had received in the previous four months, and they’ve been overwhelmingly positive.

I don’t know if this boon will continue. One downside of using up all my free days at once is that I can’t use that as a tool to juice sales during the rest of the exclusive period. If you’re thinking about enrolling in Select, remember that one anecdote doesn’t equal data. I can’t say how well this program will work for others, but I’d love to hear in the comments about positive or negative experiences from people who’ve done it before. I can tell you that I’m happy I tried it.


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YA Scavenger Hunt!


Hi folks! In my new role as a YA author, I’m participating in a very cool online scavenger hunt today. The winners receive a whole stack of free books–and as an added incentive for participating, I’m posting a deleted scene from my novel DON’T TURN AROUND on the page where I’m being hosted! (This was the only scene in the book told from the POV of an adult, which apparently is a YA no-no. But this scene gives insight into what really happened to a fan favorite character in the book, Cody).
It’s a lot of fun, so dive in if you have the time and inclination…
Welcome to YA Scavenger Hunt! This tri-annual event was first organized by author Colleen Houck as a way to give readers a chance to gain access to exclusive bonus material from their favorite authors…and a chance to win some awesome prizes! At this hunt, you not only get access to exclusive content from each author, you also get a clue for the hunt. Add up the clues, and you can enter for our prize–one lucky winner will receive one signed book from each author on the hunt in my team! But play fast: this contest (and all the exclusive bonus material) will only be online for 72 hours!

Go to the YA Scavenger Hunt page to find out all about the hunt. There are TWO contests going on simultaneously, and you can enter one or all! I am a part of the RED TEAM–but there is also a blue team for a chance to win a whole different set of twenty-five signed books!

If you’d like to find out more about the hunt, see links to all the authors participating, and see the full list of prizes up for grabs, go to the YA Scavenger Hunt homepage.


SCAVENGER HUNT PUZZLE

Directions: Below, you’ll notice that I’ve listed my favorite number. Collect the favorite numbers of all the authors on the red team, and then add them up (don’t worry, you can use a calculator!). 

Entry Form: Once you’ve added up all the numbers, make sure you fill out the form here to officially qualify for the grand prize. Only entries that have the correct number will qualify.

Rules: Open internationally, anyone below the age of 18 should have a parent or guardian’s permission to enter. To be eligible for the grand prize, you must submit the completed entry form by DEC 2nd, at noon Pacific Time. Entries sent without the correct number or without contact information will not be considered.

SCAVENGER HUNT POST
Today, I am hosting Ednah Walters on my website for the YA Scavenger Hunt! 

She’s the author of The Guardian Legacy series, and her latest novel is BETRAYED:

Lil isn’t just an average teenager. She’s one of the Nephilim–the descendants of humans and angels–which gives her some serious psi skills and a mission for redemption. Just when Lil thinks she’s found a balance between her normal life with human friends and her training to become a Guardian, someone starts to manipulate the people she loves… and won’t stop until she’s been lured to the dark side.

Ednah’s Bio:

I grew up reading Nancy Drew and Hardy boys mysteries and fell in love with books. I’ve written picture books (unpublished), contemporary and romantic suspense (under the pen name E. B. Walters), and finally YA fantasy under Ednah Walters. AWAKENED (2010) is the prequel to the YA series about the Nephilim, The Guardian Legacy series. BETRAYED(book # 1) is now available wherever books are sold, HUNTED (book # 2) will be released in April 2013. I’m working on FORGOTTEN, the next book in the series. My adult contemporary, the Fitzgerald books, includes SLOW BURN, MINE UNTIL DAWN, KISS ME CRAZY, DANGEROUS LOVE and FOREVER HERS. When I’m not writing, I do things with my family, five children and my darling husband of 20 years. I live in a picturesque valley in northern Utah, the setting for my YA series.

Find out more information about Ednah and her awesome books by checking out the author website or find out more about BETRAYED here!


And don’t forget to enter the contest for a chance to win a ton of signed books by me, hosted author’s name, and more! To enter, you need to know that my favorite number is 6. Add up all the favorite numbers of the authors on the blue team and you’ll have all the secret code to enter for the grand prize!

CONTINUE THE HUNT

To keep going on your quest for the hunt, you need to check out the next author, VICTORIA SCHWAB!

PS…I’ll also be giving away EXCLUSIVE add on content–sections of DON’T TURN AROUND that were deleted from the completed manuscript! So be sure to check it out on Myra Mcentire’s blog!

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