Category Archives: Joe Moore

I’d rather have a root canal

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By Joe Moore

The dreaded synopsis. It’s the nasty part of writing fiction that everyone hates. After all, if someone wants to know what your book is about, just read it. Right? The synopsis is right up there with getting a root canal. It’s painful and taxing. But it’s also a fact of life that you’re going to have to produce one sooner or later. Especially if you’re a first-time author. Most writers feel that creating a synopsis is harder than actually writing the book. I agree.

Clare touched on it with her July post. Here’s another look at the task we love to hate.

dentist So what is a synopsis?

It’s taking your book’s 80,000 to 120,000 words and condensing them down to a few pages—a brief description of what your book is about. Imagine draining 99.9% of a human body away and still convey the person’s looks, thoughts and personality. A daunting task at best.

How do you get the job done? First, start by accepting the fact that you have to do it. In order to successfully market your new book, you must be able to tell the story in just a few paragraphs or pages. Barring any unusual submission requirements for a particular agent or publisher, a formal synopsis usually runs a page or two. A great time to write your synopsis is as you do your final read-through before declaring mission accomplished—that the book is done. As you finish reading each chapter, write a paragraph or two describing what happened in that chapter—what was the essence of the chapter as it relates to character, motivation and plot. Keep it short such as: Bob and Mary met for the first time. She thought he was a bore. He thought she was self-centered. They had no choice but to work together.

Also be aware of any emotional threads running through the chapter; love, hate, revenge, etc. and make note of them. But always keep it short.

Once you’ve finished the read-through of your manuscript and making subsequent notes for your synopsis, you will have created a chapter-by-chapter outline. (Don’t you wish you had had it before you began writing your book?) So what you’ve done is condense your manuscript into a manageable overview that hits on all the important points dealing with character development and plot. And it contains the emotional threads that make up the human aspect of your story.

Next step: read your chapter-by-chapter outline and determine the most important elements in your story. If you’ve correctly noted what each chapter contains regarding character, plot, and emotions (motivations), it shouldn’t take too many reads to determine the items that were critical in moving the story forward. Again, keep this new set of notes short and simple.

Even after you’ve completed this task, your fledgling synopsis is probably too long and a bit disjointed. So what you have to do next is blend all the key points together into a short narrative. Here’s one way to do it. Imagine that it’s your job to write the cover blurb that goes on the back of your book. You need it to contain enough information that anyone reading it will become interested in reading the whole book. Begin with your main character and the crisis that she faces. Explain why your character behaves as she does. Touch on the main elements that moved the story forward by referring to your chapter-by-chapter list of events. Always make clear what’s at stake—reveal the “story question”. Remember that you have to tell the whole story in the synopsis. Unlike a real cover blurb where there are no spoilers, the synopsis is going to an agent or editor. You must tell them how the story ends. This is no time to be coy. Tell it all.

A synopsis is a selling tool. It must tell your story in a very short amount of words and still get across the essence of the tale. But even more important, it must show that you can write—it is an example of your skill and craftsmanship. It confirms that you know what your story is about and can express emotion. That you understand plot and character development and human motivation.

What a synopsis is not is the classic elevator pitch or the TV Guide one-sentence description. Instead, it’s the distilled, condensed soul of your book in a few paragraphs.

So, you writers out there—do you enjoy writing a synopsis? Any additional tips on getting through the task without slitting your wrists? Once you’ve been published, does your publisher still require a synopsis before they issue a contract on your next book? If so, do you stick to the synopsis or does the end product differ from the original?

Have you been branded?

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By Joe Moore

Yesterday, my blog mate, Kathryn Lilley, discussed market research and why consumers choose one product over another. To continue Kathryn’s theme, I propose the question: Why are people motivated to purchase one book over another? Is it the author? How about the cover art? The cover blurbs from other writers? The title? The synopsis on the back or inside liner?

All of the above are important, that’s for sure. But I believe one of the biggest factors in motivating a purchase of a book is “brand”, or lack of it in the case of not making the purchase.

Why brand? Readers want consistency. Think of food. Everyone knows exactly what a Burger King Whopper tastes like. The Burger King brand is known worldwide because whooperthey found something that people like and they keep repeating it. I can walk into a Burger King anywhere on the planet and I know what to expect. The same goes for McDonalds, Pizza Hut, Starbucks, KFC, Taco Bell, and hundreds of other well established brands. If I crave a Big Mac, there’s only one place to get it.

I think that the same holds true for books. I can pick up the latest James Paterson, Nora Roberts or Clive Cussler novel and I know what to expect. They have established a consistency in their product that has become their brand. As a matter of fact, their names ARE their brands. All you have to do is mention Patterson, Roberts or Cussler, and anyone who has experienced those brands knows what you’re talking about. Just like the Whopper. You don’t have to explain it to someone who’s already had one.

What is brand? For starters, I think of it as a consistent level of expectancy. By that I mean that the customer/reader expects something to happen each time they make a purchase based upon the brand, and it does—every time. If there ever comes a time when it doesn’t, the customer/reader will abandon the product for a replacement—maybe not the first time, but eventually they will move on.

Now I know what you’re thinking. I’m a debut author. I have no brand. Or I only have a couple of books out. Not enough time to establish a brand yet. Ask yourself this: how strong was James Patterson’s brand when he published Along Came A Spider in 1993? Probably not as strong as it is today. He started with a good story, quality writing and a compelling package, and built it into the James Patterson brand combining it with other vital branding items. Branding goes way beyond story content, style, voice, and other writing elements. It involves your book covers, your website, your blog, your marketing collateral, how you dress in public at signings and conferences, how your email signature is worded—in other words, your brand is your message working in tandem with your personal “packaging”. The good news is that today we have even more avenues for building our brand than Mr. Patterson did 16 years ago.

So, how do you create a brand from your message and personal packaging?

Your message is primarily the words that are contained in your books and the words used to describe your books. The packaging is the “framing” of those words. If the message and the packaging are not synchronized, you will create confusion in the marketplace. You control your message by the content of your stories. And it’s important that you work closely with the publicist and marketing department at your publisher to make sure your message matches the message they produce for promoting your books. If it doesn’t, keep working with them until everyone feels that it does.

What about the packaging decisions you can do yourself?

Start with your website. It’s one of the most important parts of your personal packaging. You’re in control of all aspects of its content and construction. Make sure it looks like your books. I know that sounds pretty basic, but you’d be surprised that the only similarity between some author’s websites and their books is that they show a picture of the book cover. For best packaging results, the entire site should have the same visual feel as your cover(s). If you can’t create or capture that yourself, find a professional to do it. Remember, it’s the TOTAL packaging that helps establish your brand.

Now think about the rest of your collateral material such as business cards, post cards, posters, bookmarks, newsletters, bulletins, etc. Do they project your brand? Are they an extension of your book covers and website? Again, if you can’t achieve a totally consistent personal package, find a professional designer that understands branding and packaging. The investment will pay for itself in the long run.

flynn2 Make sure you know and understand what you want your brand to be. Understand who you are in relation to your brand. What kind of image do you want to portray? I’m not suggesting you come up with some fake persona and act like someone you’re not. But guess what? Being an author is acting. It’s acting out your brand. It’s your personal packaging.

A great example of this is Vince Flynn. He not only delivers a consistent level of quality in his writing and stories, but when flynn1he appears in public as “Vince Flynn the author” for a signing or conference, he acts out the part. His physical brand is obvious: jeans, shirttail out under a sports jacket. In person, he looks like his cover photo. Remember that the first physical connection a reader has with an author is the photo on the back of a book. That portion of the personal packaging had been set in the readers mind. One day that reader/fan will be at a book signing and in walks the author. The reader has a consistent level of expectancy in all things concerning the author’s brand. If the author understands that, it should all come together. They immediately relate.

In building your brand, you must consider all of these items working together. The consumer will come to expect it and it’s to your advantage to deliver.

As a writer, do you feel like you have a brand? If you do, is it the one you want? Are you aware of it? Can you think of some other examples of writers who have a consistent, strong brand?

The E-reader Tsunami Is Coming

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By Joe Moore

We’ve had a few previous discussions about e-books and the electronic devices on which you can read them. Why another post on the subject? Because unlike in the past, things are about to get really serious. So if you’re thinking about investing in a reader such as the Amazon Kindle 2, you might want to hold off for a short while because there’s a whole new generation of  readers about to hit the shelves.

A number of companies such as Asus, Plastic Logic, and the sony-readerBritish company Interead are ready to launch new devices that will get you reading digitized books and newspapers at prices that are finally becoming reasonable, some starting as low as $165. Sony is already shipping their e-reader starting at $199 (pictured). On October 20, Barnes & Noble introduced their e-reader called the Nook ($259).

Major publishers are jumping into the e-book pool on sites like SCRIBD while thousands of books are being converted into Kindle format and made available on Amazon every day. If nothing else, the term “out of print” will soon disappear from our vocabulary.

There is a downside to the plethora of new e-readers: format compatibility. An example is the books and periodical subscriptions your purchase through Amazon may not be readable on a different brand other than Kindle.

kindle2 Also, keep an eye on Google in all this. They want to scan millions of out-of-print books and make them available through the Google Book Search for e-book readers. Amazon is fighting this because Google’s deal makes it hard for other e-book sellers (such as Amazon) to scan and distribute these same books. I bet this battle gets dirty before the dust settles.

But the tsunami of new e-readers should mean that we’ll see the end of Amazon’s only-game-in-town Kindle dominance as the prices go down and the features go up. Remember the Apple iPhone a few years ago and what happened next?

Do you have an e-book reader yet? Or are you resisting even the thought that this is the future?

Is email dead?

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by Joe Moore

A recent article in The Wall Street Journal talked about the topic while discussing alternative forms of communication such as Twitter, Facebook messaging and similar services, and how social networking and instant messaging are surpassing old faithful: email.

Before you say “no way”, think back to those distant dark ages when one of the main forms of business communication was the fax. How many faxes did you send last month?

And if you really want to get into the “way-back” machine and visit historical communication methods, let’s consider letter writing. Anyone remember that. While some used a gadget called a typewriter to compose letters, the shocking truth is that others actually wrote letters longhand using an analog marking device commonly known as a pen (or pencil). I know, it’s crazy but true.

Many of us are still using email everyday and are perfectly happy with it. But technology is constantly moving forward, with or without us. It’s well documented that Egyptian Pharaoh King Tut once proclaimed, “I’m still using hieroglyphics everyday and am perfectly happy with it.” But as the article points out, email is a function left over from the bad old days of logging off and on and checking stuff in globs. Today, everyone is “always on” with the latest generation of mobile communication devices and smart phones.

As an example, my son travels a lot. We both have Google Talk installed on our PCs so we can chat. Rather than emailing me a question, comment or a simple hello, he sends me an instant message. I hear a ping and within seconds I’m chatting with him anytime in real time. Last week, he sent me an IM from 30k feet over the Midwest on his way to Washington, DC now that airlines are installing in-flight wideband WiFi.

With services like Twitter and Facebook, you can answer a question before anyone even asks it. Rather than sending me an email wanting to know how my latest thriller is selling, I can update my status to declare that it’s selling somewhere under a million copies—way under.

But like the WSJ article asks, does the new generation of hieroglyphicscommunication services save you time? Or are they eating up your day? Now that we have so many methods to instantly communicate, are we going to spend more time doing so? Or are we already wasting more time in the process? What do you think? Is email dead at your house or are you still using hieroglyphics and staying perfectly happy with it? Send me an IM and let me know.

In the beginning . . .

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By Joe Moore

They say that the most important part of any novel is the beginning. Arguably, it’s the most re-worked portion. I know it seems like I rewrite the first chapter a hundred times before I’m done. But no matter what the story is about, I believe there are a few critical elements that should be present to create a strong beginning. Here they are.

You should always start by showing your hero as a central focal point. Don’t worry too much about detailed descriptions on the surroundings, the weather, and the setting. That can come a page or so later. Just zero in on the protagonist’s state of being.

Firmly establish the situation the protagonist is in. Is she relaxed, nervous, happy, or angry? Consider making the first scene a mirror of what’s to come so that the reader knows right from the get-go what type of person the protagonist is. For instance, if the hero will have to deal with killing someone later in the story, have her see a report of a murder on the news or in the paper and react to it. Is she repulsed by the taking of another’s life or does she think the person on the news got what he had coming? It should be like watching a preview of a coming attraction at the movies. You know what to expect from the character when you get to the meat of the story. So let the opening scene in some way reflect the overall conflict in the book and perhaps specifically predict or foreshadow events to come. Allow the first scene to set the tone for the rest of the story.

Next, give the protagonist something to do that is a primary “tag” to identifying their make-up, their inner core beliefs. You only need one, but it should be a mark of their character that will play a role later. As an example, if the protagonist is able to step in and calm an argument between two co-workers, and do it in a logical manner, it’s a tag that they can solve bigger conflicts later and that their mind works well at problem-solving.

Now comes a vital element in the beginning sequence of any story. You must establish that the protagonist has something important to lose. Conflict must be established from the very first scene. It doesn’t matter what kind of conflict or what’s at stake, but it must be something important to the protagonist. Something the hero cares about has to be threatened. Although some books start with a big scene, perhaps with violence or personal danger, the thing that’s at stake for the protagonist can be as small and personal as forgetting to send a birthday card or neglecting to tell her daughter that she loves her. This shows she has feelings and emotions that are on a basic human level and can be related to by the reader. Even if the big opening scene is a threat on the protagonist’s life, the real thing that’s at stake must be a loss from within her heart, her soul.

Starting with something as big as a threat on her life usually doesn’t work as well because the reader hasn’t had time to get to know the hero and there’s no reason at this early stage to care. Action by itself does nothing to increase the concern the reader has for the protagonist. But regretting that last, missed goodbye sure does. It sets up a relationship between the hero and the reader—a connection of human understanding and emotion that helps the reader care about the character later.

If your book is science fiction or fantasy, it’s a good idea to establish the rules of the road as soon as possible. If the rules say that people can become invisible, go ahead and establish that real quick. The reader must know the rules. Don’t wait until halfway through the book to decide the antagonist can read minds. We need to know about the mind reading thing right away.

Another element that should be present in or near the beginning of your book is the story question. You might think that the story question deals with the protagonist defeating the antagonist. That’s really a plot issue. The story question is much deeper than that and usually deals with an inner want and need of the main character. For instance, in SILENCE OF THE LAMBS Agent Clarice Starling has to find the killer known as Buffalo Bill. But what’s the story question? Can Clarice overcome the childhood trauma she experienced when her policeman father was murdered, then having to deal with living on her uncle’s farm and listening to the terrible screams of the sheep being slaughtered. The story question is answered at the end of the book when Dr. Lecter writes Starling a letter asking her if the lambs have stopped screaming. In the final scene Starling is sleeping quietly and peacefully at a friend’s vacation house at the Maryland seashore. The story question has been resolved.

You should also establish during the beginning of the book your character’s wants and needs. Asking the story question can reflect on what the protagonist wants and what she needs. Clarice wants to catch the killer but she needs to find internal peace from her childhood demons.

Lastly, you should begin your book by establishing your voice and setting the tone and pace of the story. The mood must be nailed down from page one. Your opening scene sets up all of these elements and lets the reader know what to expect from there on out. At this point, you are establishing a contract with your reader to deliver a story that maintains a tone, fulfills their preliminary expectations, and resolves all questions amicably.

What other elements do you think must be present in the beginning to keep your reader turning the pages? Do you always know the story question before you write the beginning of your book? Have you ever bought a book only to find that the author didn’t live up to the contract established in the beginning?

Look who’s talking

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By Joe Moore

I’m in a mentoring program helping unpublished writers tighten up their work and get it ready for submission. I also visit a few writers’ forums each week and contribute my two cents to the basic questions from writers just starting out. One of the topics that comes up often is narrative voice. So here are a few of my thoughts on the subject.

scream Although dialogue plays a critical role in fiction, having a story told completely with dialogue would be out of the ordinary if not downright creepy. No matter how many characters there are in a typical novel, there’s one that’s always there but is rarely thought of by the reader—the narrator. Sort of like the referee at a football game, the narrator’s job is to impart necessary information and, in general, keep order. Someone has to tell us about stuff like the time of day, the weather, the setting, physical descriptions, and the other things that the characters either don’t have time to tell us about or don’t know.

And just like the characters, the narrator—the author—has a voice or persona. Some authors like to be a part of the story and make themselves know through a distinct personality and attitude. Others prefer to remain distant and aloof, or completely transparent. One of the main things that determine the narrator’s voice is point of view.

Most stories are written in either first- or third-person. If it’s first-person, it’s usually subjective. Subjective POV tells the reader all the intimate details of the narrator—her thoughts, emotions, and reactions to what’s going on around her. There’s also first-person objective. This story technique tells us about what everyone did and said, but without any personal commentary. First-person narration is all about “I”. I read the book. I took a walk. I fell in love.

In between first- and third-person is a rare POV called second-person. You don’t see this technique used much, and when you do, it’s about as pleasant as standing in line for hours at the DMV. Second-person narration is all about “you”. You read the book. You took a walk. You fell in love.

Next comes third-person. There are a couple of third-person types starting with limited. As the term implies, this is a story technique told from a limited POV. It usually involves internal thoughts and feelings, and is the most popular narration style in commercial fiction.

We can also use third-person objective. The narrator tells the story with no emotional involvement or opinion. This is the transparent technique mentioned earlier. The interesting advantage of third-person objective is that the reader tends to inject more of his or her emotions into the story since the narrator does not.

Then there’s third-person omniscient. With this POV, the narrator pulls the camera back to see the bigger picture. He is god-like in his knowledge of everyone and everything. This POV works well when dealing with sweeping epic adventures that might span numerous generations or time periods. Unlike first-person subjective which is up close and intimate, third-person omniscient is distant, impersonal, and sometimes cold. The reader has to use his imagination more when it comes to emotions because there’s no one to help him along. Third-person narration is all about “he, she and they”. He read the book. She took a walk. They fell in love.

The other key element in determining narration and voice is verb tense. Most stories use the past tense. This is what most readers are comfortable with. The opposite of this would be the incredibly annoying and almost unreadable second-person present tense. If you’re interested in experimental, artsy writing and want to use this technique, make sure you’re independently wealthy first.

So who does the talking in your books? Does your narrator’s voice seem warm and fuzzy, cleaver and funny, or cold and distant? Do you stick with the norm of third-person past tense or do you like to venture into uncharted territory? And what type of narration do you enjoy reading?

It’s got that new season smell

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by Joe Moore

It’s premiere season on TV and I’m excited. There’s a couple of returning shows that I really got into last year, and a few new ones that sound quite enticing. xfilesFirst, let me say that my tastes run toward drama. But not just any drama. I like stuff that’s outside the box. As an example, I was one of the original X-Files fans. I remember that Friday night in September 1993 when the show first appeared. I loved everything about it from the creepy music to the mysterious logo to the amazing anti-relationship between Fox Mulder and Dana Scully. Their characters were strong from the start and stayed true to the end. I was also a big fan of Millennium, another of X-Files producer Chris Carter’s shows. Not as famous and successful as X-Files, but just as captivating.

So what do I look forward to this year? Fringe. It’s X-Files all over again, only in HD. Last week was the first show of the new season, and it had plenty of surprises and twists. There’s also a new show called Flash Forward. Here’s the premise: Suddenly, the entire world stands still for 2 minutes, 17 seconds. Chaos ensues. Cars crash, medical procedures are brought to a halt, and millions of other events are disrupted. A couple of FBI agents are assigned to investigate what happened and why. Advance reviews say the concept is fascinating and the story addictive.

Then there’s the return of Doll House on Friday nights. This one pulled me in last season and I’m looking forward to see if it can sustain imagemy interest a second time around. It involves a girl code-named “Echo” who is a member of an illegal underground group who have had their personalities wiped clean so they can be imprinted with any number of new personas. They not only perform unusual and controversial roles, but they literally become whoever their clients want them to be. It’s hard to look away.

And when I do need a laugh or two, the Big Bang Theory and Two and a Half Men are hard to beat.

So how about you? Are there any shows you’re looking forward to? How about ones you intend to avoid? Is this the year you break the ties to 24 or American Idol?

The Dan Brown flagship

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By Joe Moore

tls-brown The waiting is over. THE LOST SYMBOL by Dan Brown hit the store shelves yesterday. Love him or hate him, this is a big deal in the world of publishing.

First there was the long 6-year delay. Then the street talk that Brown would never write another book. Then the possible title: THE SOLOMON KEY. Then the revealing of the anticipated cover. And now the day has come. It’s here—all 5 million, first-print-run copies. Now the big questions are: Will it sell as many copies as THE DA VINCI CODE(80 million)? How long will it sit in the number one slot of every bestselling list on the planet? And is it as good as TDC and ANGELS AND DEMONS? Here are two advance reviews:

The Los Angeles Times calls it “. . . like any roller coaster – thrilling, entertaining and then it’s over.”

The New York Times calls it “sexy” and “impossible to put down.”

So what does this publication mean for us thriller authors? The way I see it, if all of us are ships in a naval battle group, THE LOST SYMBOL is the admiral’s flagship aircraft carrier pulling us in its wake, setting the course, and identifying the potential destination. When TDC came along, it created a whole new cottage industry of thrillers that contained secret societies, lost treasures, relics, scientific and religious conflicts, and other like-minded themes. I know that for me, it helped build interest in four of my novels. But in the bigger picture, it created a hunger. Just like Indiana Jones movies renewed an interest in the dark side of the 1930s-1950s, the Nazi, religious antiquity, and archaeology, Dan Brown and his books have continued to feed that hunger. A hunger that will potentially spill over to other books and writers. Because, once readers finish THE LOST SYMBOL, hopefully they’ll be hungry for more. The void must be filled.

Here’s an example from Library Journal where one of my books is mentioned.

I’m excited not only for Dan Brown, but for all thriller authors. This guy is shooting full-court 3-pointers, but the thriller team is ultimately the winner.

Do you plan on reading THE LOST SYMBOL? Do you consider it a thriller genre-boosting event or just another high profile novel by a famous writer?

Are You Motivated?

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By Joe Moore

For most novelists, one of the easiest things to come up with is an idea for a story. It seems that intriguing ideas swirl around us like cell phone conversations—we just use our writer’s instinct to pull them out of the air and act upon them.

The next step is to develop our characters and stitch together the quilt of a plot that will sustain our story for 100k words. And right up front, we must consider what plot motivation will drive the story and subsequently the characters. Fortunately, there are many to choose from.

So what is a plot motivator? It’s the key ingredient that provides drama to a story as it helps move the plot along. Without it, the story becomes static. And without forward motion, there’s little reason to read on.

Here is a list of what’s considered the most common plot motivators.

Ambition: Can you say Rocky Balboa.

Vengeance: Usually an all-encompassing obsession for revenge such as in The Man In The Iron Mask.

The Quest: Lord Of The Rings is a great example as is Journey To The Center Of The Earth.

Catastrophe: A disaster or series of events that proves disastrous like in The Towering Inferno.

Rivalry: Often powered by jealousy. Remember Camelot?

Love/Hate: Probably the most powerful motivator in any story.

Survival: The alternative is not desirable. Think Alien.

The Chase: A key element in numerous thrillers including The Fugitive.

Grief: Usually starts with a death and goes downhill from there.

Persecution: This one has started wars and created new nations.

Rebellion: There’s talk of mutiny among the HMS Bounty crew.

Betrayal: Basic Instinct. Is that boiled rabbit I smell?

You can easily find a combination of these in most books especially with a protagonist and antagonist being empowered for totally different reasons. But the global plot motivator is usually the one that kick starts the book and moves it forward. Which ones have you used in your books? Which are your favorites? Are there any you avoid and why?

Coming Wednesday, September 9: Forensic specialist and thriller author Lisa Black will be our guest.

ITW Thriller Awards

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By Joe Moore

DSC_0373 (Small) It’s Thriller Awards submission time again. ITW announced the winners of the 2009 awards in July during ThrillerFest. Jeffery Deaver won Best Thriller for THE BODIES LEFT BEHIND. Tom Rob Smith took home Best First Novel for CHILD 44. Alexandra Sokoloff grabbed the Best Short Story award for THE EDGE OF SEVENTEEN.

ITW_Award_black_72dpi As previously discussed on this blog, the hard cover and paperback originals were lumped together into Best Thriller for 2009. For the most part, this was based upon the belief that a good book is a good book no matter what the format.

For 2010, things have reverted back to separating the hardbacks from the soft. So the categories are Best Hard Cover original, Best Paperback Original, Best First Novel, and Best Short Story.

ITW has announced the call for submissions. Competition is open to anyone who meets the requirements which include being published by one of the organization’s recognized publishers. You don’t have to be an ITW member to enter. A complete set of rules can be found on the Big Thrill website.

Thrillerfest D3 '09 (Alan Jacobson) (194) [640x480]For a look at the 2009 Thriller Awards Banquet and ThrillerFest conference, visit the ITW photo gallery.

Now that the Thriller Awards are back to separating the hard cover from the soft, do you think there’s a preconceived prejudice between the two? In other words, if a book is published in hard cover, do you think readers consider it to be “better” that one released as a paperback? Or is it true that a good book is a good book?