Category Archives: author event

The ABCs of Avoiding Scams

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by Debbie Burke

Seductive scammers have long targeted authors but, in the past few years, AI tools like Chat GPT, Claude, and Gemini scaled fraudsters’ abilities to reach millions more potential victims. Additionally, they constantly refine their techniques with fresh scam variations and new twists to con authors out of money.

Here’s a list of ABCs to help identify fraudsters:

Address: first, check the sender’s email address. If it’s from gmail.com or other free mail services, it’s likely a scam.

Real marketing companies, publishers, podcasters, etc. use their own domain names, not generic free emails. A genuine contact from a publisher is usually editorsname@publishingcompany.com or agentsname@literaryagency.com.

One scary aspect of AI is that it’s constantly learning and improving techniques. When it discovers that authors recognize gmail.com as a likely fake, it manipulates addresses to appear legitimate.

While writing this post, I received an email supposedly from Mary Altman, Associate Editorial Director at Sourcebooks. There really is a Mary Altman at Sourcebooks but this email wasn’t from her.

The bogus address was sourcebooks@mary-altman.com.

A real email from Sourcebooks would more likely be “maryaltman@sourcebooks.com”

While we’re on A…

Approaches: Scammers approach writers in various ways. Some are outright phony. Others are of questionable value and don’t justify their high costs. Here are a few approaches they offer:

Increase book reviews – yes, everyone needs more reviews but paying for them is risky. That  violates Amazon’s terms and may result in banishment. Amazon removes your book from the sale and prevents you from publishing future work.

Book visibility or discoverability assessment – lofty but vague assurances that they’ll find more readers who will see and buy your book.

Marketing maximization – better positioning on Amazon and other sales outlets, using key words and phrases.

Impersonation of actual editor, agent, well-known author, podcast producer, film director or producer. (see example above about Sourcebooks impersonator).

Book club invitations – the book club is often fake and nonexistent. Or it may be legitimate, but the scammer is falsely using their name and will ask for “donations” to cover expenses. No real book club charges authors.

Blue sky: did the contact come out of the blue sky? Assume it’s a scam.

When an email starts: “I ran across your book…”, “Your book came to my attention…”, or similar phrasing, an AI bot wrote it. Real publishing professionals don’t have time to browse through Amazon or Goodreads book listings, just shopping for the next bestseller.

Also, real publishers don’t offer to republish a book that’s already been published.

Did a famous author or celebrity contact you? 99% chance it’s an impersonator. They claim they want to engage in meaningful dialogue about the writing journey. If you answer, after a couple of exchanges, they’ll do you a special favor and hook you up with their favorite developmental editor or marketing specialist. That’s when the request for money happens.

Always beware of out of the blue contacts.

Compliments: Is the email filled with effusive compliments about your book?

Praise is a powerful aphrodisiac. We all want to hear that someone loves our work.

Scammers use psychological manipulation to their advantage. The more complimentary adjectives and adverbs they pack into the text, the more the writer basks in the warm glow of recognition. Wow, someone finally appreciates my story that I poured my heart and soul into.

Phrases like the following are tipoffs of a scam:  “deeply personal thought-provoking universal questions,” “penetrating insightful exploration of critical life issues and themes,” “emotional resonance that goes to the essence of human existence,” “lingered in my mind and deeply touched my heart long after I finished reading your book.”

Blah, blah, blah…

Due diligence: Check out the sender but DO NOT click on links they provide. Their links lead to phony testimonials or, worse, they may inject malware into your computer.

Do your own independent online investigation. Do they have a website or media presence? Probably little or none.

Always check with reliable trusted sources like:

Writer Beware – For decades, Victoria Strauss has been a tireless watchdog who monitors scams that target writers.

Authors Guild

Alliance of Independent Authors (ALLi)

Jane Friedman

 Engagement: Scammers want to keep you engaged with them. The longer they prolong conversations with you, the better the chance they’ll eventually persuade you to send them money.

The best practice is not to respond at all. If you reply, even to say “no thanks,” they know they have an active email address that they can then share or sell to others. Your inbox will receive more solicitations from other shady senders hoping to get money from you.

Feelings: It’s human nature to want to feel good. Scammers specialize in appealing to author’s emotions. They know which buttons to push to tap into our desires, hopes, and dreams. If their message causes your heart to swell with pride and makes you feel warm and fuzzy all over, they’re counting on your emotions to overcome caution.

Take a step back. Why are they contacting you? What do they want from you? Ask a friend or colleague to take an objective look.

Golden opportunity: Scammers make sweeping statements that imply if you use their services, your dreams can come true. Your book can be showcased at book fairs, festivals, fan events. Their offers sound like promises but upon closer analysis they are vague, generalized platitudes. They’re selling sizzle but there’s no steak.

Recently, a colleague related her close call with impersonators that claimed to represent a writing festival. She paid them $200 by credit card. Then she learned it was a fraud. Fortunately, the credit card company reversed the charge. If she had paid by Zelle, gift card, or wire transfer, she wouldn’t have been able to recover the money.

How: Writers often say, “They must have read my book. How else would they know the characters’ names, their secrets, and plot twists? How else do they know my favorite hobby is [fill in the blank]? How else do they know the inspiration for my book is [fill in the blank]?”

How do they know? AI bots vacuum every detail about you from the book sales page, reviews, social media posts, author website, and other info easily available on the net. They collect data then spin it into a compelling web of flattery, emotional hot buttons, and urgency to convince you to act now to obtain the recognition your talent so richly deserves.

They personalize and custom-tailor solicitations that sound as if they truly know and care about you and your work. The scary part is they can do all that in seconds.

 

Bottom line, they only care about how they can make your money disappear. 

Invitations: Do you want to be interviewed on a podcast? Be the honored guest at a book club? Have your book selected for a curated list of influential titles? These gracious invitations sound like dreams come true.

Not long ago, I received an intriguing email that opened:

“Dear Debbie,

I want to be direct with you because I believe your time deserves that respect.”‘

Okay, that got my attention. It goes on:

“I did not come across your work through an algorithm or a mass submission list. Our curation committee has been conducting a deliberate and rigorous search for voices that our community of readers would not simply enjoy but would genuinely champion, and The Villain’s Journey stopped us in our tracks for one reason above all others. The question you have placed at the very foundation of this guide, whether someone is born bad or learns to become bad, is not simply a craft question for writers. It is one of the oldest and most searingly unresolved questions in human understanding, and the fact that you have built an entire framework for creating compelling antagonists around that tension gives this book a philosophical depth that most writing craft guides never come close to achieving.”

Now I’m suspicious but still curious because Linda anticipated my likely resistance to her pitch and attempted to overcome it. 

“My name is Linda Hole. I am a long standing and active member of The Perks of Being a Book Addict, one of Goodreads most engaged reading communities with over 37,000 passionate members worldwide. I currently serve as Selection Committee Chair, a role built specifically to identify authors whose work deserves sustained, meaningful attention from a deeply invested reader community. We are not a promotional platform.”

When I checked, I found there is indeed a Goodreads subgroup with that name with 37,000 followers. But when I scrolled down their page a ways, a message read: “We DO NOT contact authors via email and do not offer book promotion in exchange for money! (Every such attempt is a scam!)”

Suspicions confirmed but I kept reading because of a fresh angle I hadn’t seen before:

“We are currently finalising our 2026 Year of Impact project, a highly selective 12 month Managed Reader Experience through which we champion a cohort of just 15 authors across our full community infrastructure. Our focus is entirely on building genuine lasting readership rather than surface level visibility, and as we are now in mid May we are closing out our final Official Selections before the cycle launches.We believe your voice belongs in this conversation and we would be honoured to explore whether one of our remaining Residency spots is the right fit for you. If you are open to learning more, I would welcome the opportunity to walk you through exactly what this experience looks like for your title specifically.”

Wow, they’re offering me a residency. And they use British spelling. I should be honored to attract the attention of this prestigious organization.

I wasn’t and I didn’t respond.

A couple days later, Linda reached out again:

“I wanted to gently check in as I have not yet heard back from you since my last message. I understand you may be busy or still considering the opportunity.”

Uh no, Linda, you haven’t heard back because I don’t respond to scammers.

Now she applies pressure with the urgent deadline:

“That said, our final selections for the 2026 Year of Impact project are closing this month, and I would hate for your work to miss the window simply because we did not connect at the right time.
If you are still open to learning more, I would be glad to send over our Official Selection Overview Document so you can see exactly what the residency involves.”

I still didn’t respond. Gee, aren’t I rude?

Linda tried one last gentle nudge then gave up.

This solicitation interested me because the tone was more sophisticated and targeted than previous scam emails. It indicated that AI bots are constantly learning and refining their approaches.

That’s why authors must stay alert to new tricks to defend themselves from increasingly convincing and seductive scams.

However, some fraudsters may have outsmarted themselves. Next post, we’ll look at ways to turn the tables on scammers and use their words to our own advantage.

Stay tuned…

 

TKZers: How many scam emails do you receive per week? Answer in the comments. The highest score receives the coveted “Overflowing Trash Bin Award.”

 

 

 

~~~

The Villain’s Journey stopped Linda Hole in her tracks. To find out if my book  addresses “the oldest and most searingly unresolved questions in human understanding,” click on this link. 

Deadlines Can Be Deadly

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by Debbie Burke

@burke_writer

Vilde Odmundson, designer., CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Deadline. The very word strikes fear. It promises dire consequences if it’s missed. If your work isn’t finished by the boss’s deadline, you’re fired. If your past due payments aren’t received by the deadline, the bank repossesses your car. If you ignore the IRS tax deadline, your life becomes a living hell.

What are the origins of the dreaded word deadline?

According to WarHistoryOnline.com:

The earliest known uses date back to the 1800s, where the Oxford English Dictionary discovered the usage of “dead-line” in reference to a fishing line with a weight on it to prevent it from moving. In the early 1900s, the word was used in the printing industry as the name of a boundary line on a printing press, beyond which text will not print.

 

The most gruesome use of the term apparently originated at the notorious Andersonville POW camp during the Civil War.

[Camp commandant Captain Henry] Wirz added the so-called “deadline.” This was a literal line of wooden planks or fences placed about 20 feet inside from the outer walls. Orders were given to the guards that any man who crossed the deadline, even by a hair, would be shot on sight without warning.

If a writer misses a deadline, the editor/publisher can’t shoot you, but your career may be dead. They will remember your name, and not in a good way.

Deadlines are important. My professional writing career launched because a friend couldn’t make her deadline and recommended me as a substitute to the editor. That began a long, fruitful relationship with a respected magazine.

Waking up in the middle of the night, realizing my TKZ post is due that morning, is a horrible feeling I don’t want to repeat. I’m compulsive about deadlines (some say anal) and usually turn in stories ahead of time.

That early-bird mentality means editors sometimes call and say: “Hey, I need 750 words by Thursday. Can you do it?”

Yup. Those rush jobs are paychecks that I otherwise wouldn’t have received.

External deadlines are powerful motivators, especially for newer writers. They build discipline and accountability. I need to write 10 pages for critique group on Tuesday. I have to finish that short story/poem/play to meet the contest deadline next week.

Writers who self-publish often struggle because they don’t have that external deadline. When we impose a deadline on ourselves, we can come up with a gazillion reasons to put it off. But are those reasons or excuses?

Side note: A recent hot topic on the Authors Guild discussion thread has been about launching a book around election time. Some authors are asking their publishers to delay their release dates until after November, fearing their books will get lost in political furor. Books already have a tough enough time attracting reader and media attention. This reason may be worth considering if you plan a book launch in the next few months. 

Since going indie, my goal has been to publish at least one book per year, and I’ve met that with eight books since 2017.

But…more than a year has passed since April 2023 when the last book, Deep Fake Double Down, was released.

Cover by Brian Hoffman

The ninth book, Fruit of the Poisonous Tree, has not met my self-imposed deadline.

Readers keep asking when the new book is coming out. That’s a wonderful problem to have! But I don’t like my vague answers.

In the spring I said, “Summer.”

Then I updated to “Labor Day” because that marks an annual event with other Montana authors, described in posts here and here.

In early July, I looked at the calendar and realized how quickly September 1 was coming up.

I still had to finish the book, edit, get feedback from beta readers, make corrections, format, upload, receive and review a proof. Printing books takes four to six weeks, if there aren’t delays. All that had to be done by Labor Day. Aargh!

I raced through the climax and did a fast edit. I explained the urgency to beta readers and gave them a chance to say no. They are all wonderful friends, but a week turnaround is a damn big ask. Several understandably declined because of their own deadlines. The rest agreed. They came through and offered great suggestions.

But…one long-time critique partner sat me down and said, “Deb, this isn’t as good as your other books. You rushed it and it shows. You’re too good a writer to put this out for your readers. They’ll be disappointed.”

Whap! 

Other betas had alluded to some problems, but I deceived myself into thinking they were easy fixes to be whipped out in a day or two.

Nope.

My friend and I spent the next three hours at her dining room table going through the marked-up manuscript. She was 100% right–the problems went deep.

Actually, I’d sensed that all along but pushed my concerns aside because I was fixated on meeting the Labor Day deadline.

Her critique made me think. How important, really, is that deadline?

If the new book isn’t available to sell at the annual event, what are the consequences?

No one dies.

I still have eight other books on the table. If I lose a handful of sales, so what? I’ll have postcards printed of the new book cover and people can sign up for my newsletter to be notified of the pub date.

In other words, missing this deadline doesn’t matter, except to my pride.

If I make the deadline but put out a substandard book, in the long run, I’ll lose more readers than I gain.

I never want people to think, “Gee, she used to be pretty good, but she’s sure gone downhill.” 

An old saying goes: “There’s never time to do it right but there’s always time to do it over.”

Not for books. For them, a different saying applies: “You never get a second chance to make a first impression.”

Deadlines teach good work habits and keep writers from procrastinating. But they can also be blinders that prevent an author from recognizing and fixing problems with their work.

Thankfully my friend yanked those blinders off and made me see what was really important.

As I work on the rewrites, I give thanks she was honest with me. 

When will Fruit of the Poisonous Tree be ready?

I dunno. A week, a month, three months? Whatever time it takes to be the best I can make it. 

The day after I resigned myself to giving up the Labor Day deadline, the other two authors emailed me about our upcoming book appearance. Construction has closed a bridge which cuts off one of only two roads into the little village of Bigfork. The other road will be occupied that weekend by a major car show. Parking is a mile-plus hike and access for those with disabilities will be next to impossible.

Due to these logistic issues, we decided to skip doing the event this year. What a relief from the frantic push I’d been making since the beginning of July!

Deadlines are great unless they force you to make a choice between speed and quality. They often give a much-needed nudge to finish. But this experience taught me to follow my instincts rather than the calendar.

~~~

TKZers: Do deadlines help your writing?

Has a deadline ever caused you to publish a story that was below your expectations? Please share your experience.

~~~

Until Fruit of the Poisonous Tree is published, the other eight books in the Tawny Lindholm Thriller series are for sale at all online booksellers.

The first book, Instrument of the Devil, will be FREE on August 2.

Things You Can Learn at a Female Impersonator Contest

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Jordan Dane

@JordanDane

Tootsie_imp

Now that I have your attention, I attended an unusual writers’ conference located in my hometown of San Antonio on Feb 25-27, 2016. The Wild Wicked Weekend did not disappoint. The name says it all. This was my first time attending this crazy event, although I heard a lot about it over the years. It’s organized by a group of authors called Belle Femme and the venue was the Menger Hotel, an historic hotel reputed to be haunted. (No, I did not see any ghosts, that I know of.) I almost didn’t attend because the events planned for this conference actually scared me more than the ghosts that frequent the old hotel.

Here a link and you can see what I mean:
http://wildwickedweekend.com/

What never ceases to amaze me is the generosity of fellow authors who met with me to exchange ideas on better ways to promote books. One author in particular – Elle James – taught me a lot about her highly successful career being a hybrid author, working with traditional houses as well as being a driven indy author with a great track record. I learned that I had to bend my way of thinking from traditional publisher strategies to a more independent author approach. These two ways are different in how advance promo time is used and the importance of pre-orders and advance reviews and ways to boost awareness of your books.

Here are some specific things I wanted to share. None of these are very detailed because I need to learn more, but there might be enough for you to get started too.

1.) I learned about Drive.Google,Com where you can develop a GOOGLE FORM for obtaining Advance Reviews. Once you create the form, you can embed the code into your facebook page, for example, and begin to build on a database of reviewers for your current and future releases.

2.) You can set up a Street Team page for your author name on Facebook and generate buzz with exclusive content, giveaways, and insights into your books to build enthusiasm for your work.

3.) I heard about targeting Facebook ads to specific markets that could be interested in your book, based on certain keywords – and the use of Facebook Power Editor on a Chrome Browser. As I said at the start of this list, I am still learning about these marketing techniques, so I’m not able to give detailed advice. If that is what you are looking for and you would like to learn more, then you can click on the link.

4.) I heard about the benefits of getting set up under Amazon Associates in the Affiliates program.

5.) I learned about tracking indy sales through an app called BookTrakr. The details are much better than I’ve seen on other sales tracking tools.

From networking with generous authors, I was pitched to write for another new series to be launched in July. I can’t share the news yet, but I’ll be linking my latest novel (THE LAST VICTIM) into a crossover to jumpstart my character Ryker Townsend into a new series of his own.

I’ve never written for Amazon Kindle Worlds (KW) before, but I’ve found that if I crossover any of my series books or create a new series that will tie-in to the two KWs I will be writing for, I can take advantage of the readership of all the authors writing for the series. In the back of our books, we add links to the other books in the series and once a reader finds the KW series and loves the book, they may keep buying them. We sustain each other’s momentum by doing this.

This is nothing new. Traditional houses have been placing ads in the back pages of printed books if an author’s contract allows for it. But in this digitized world, an online link can mean a sale and perhaps sustain a rise in sales rank.

My strategy for the rest of the year will be to write my Amazon Kindle World novellas (word count sweet spot ranging 25,000-30,000 words) – I have 4 so far with releases in Feb, May, July, Nov – then link in one to two of my Ryker Townsend (FBI Profiler Series) with word counts at 50,000-60,000 words each.

So I am in the precarious position of having contracts to fill, but I will also need to establish a better advance and post promo strategy to take advantage of pre-orders, advance reviews, street teams, and Facebook parties. That’s what I learned at this crazy conference from some very prolific authors who took me under their wings.

The moral of this story – Never pass up a Wild Wicked Weekend.

FOR DISCUSSION:
1.) What advance promo works best for you?
2.) Have you used Street Teams to generate buzz for your books? Strengths? Pitfalls?
3.) What synergies are there in cross promoting your books with other authors in a series or who write similar books to yours?
4.) How do you obtain your advance reviews?

HotTarget (3)

HOT TARGET – Omega Team series – ebook priced at $1.99.

Rafael Madero stands in the crosshairs of a vicious Cuban drug cartel—powerless to stop his fate—and his secret could put his sister Athena and her Omega Team in the middle of a drug war.

Mortification, in the First Person

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by Michelle Gagnon

One of my all-time favorite books (and a popular gift for friends who write) is called, MORTIFICATION: WRITERS’ STORIES OF THEIR PUBLIC SHAME.

It includes vignettes from such storied authors as Roddy Doyle, Michael Ondaatje, and Val McDermid on the most embarrassing experiences they’ve ever had during their writing careers. For example, did you know that Margaret Atwood’s first-ever book signing took place in the Men’s Socks and Underwear section of a department store? Or that some of Chuck Palahniuk’s fans started throwing dinner rolls at him during an event in San Francisco? And apparently Stephen King was once forced to sign so many books that his fingers cracked and started to bleed.

Up until last October, my most mortifying moment as an author occurred at a local bookstore, when not a single person showed up for my reading.

And then along came Litquake.

Litquake is San Francisco’s premier literary festival, a week-long celebration of the written word that features hundreds of authors reading at dozens of events. More than 16,000 people attended last year. Being asked to participate is a big deal, particularly for one of the most coveted spots.
And for the 2011 series, I was included in a great one, entitled, “These Mean Streets: Reality and Fiction Collide.”
I was the only woman appearing on a slate with a former mob informant; the terrific writer, working PI, and all around great writer David Corbett; and a slew of other big names. The event was being held at Tosca Cafe, one of my favorite bars in San Francisco.

All in all, it was shaping up to be an exciting evening. Thanks largely to the fact that the event would be happening in a bar, I even managed to convince several friends who don’t ordinarily attend readings to come along.

You can never predict how big the crowd will be at one of these events, but that night, Tosca was packed. Standing room only, easily a couple hundred people in the room.

I was nervous, and hadn’t slept terribly well the night before. Too nervous to eat very much all day, in fact. So I did what any sane person would do–I drank a glass of wine to calm myself down.
I was scheduled to be the third reader of the evening. I sat through the first two, my mouth dry, palms slick with sweat, tapping the pages of my chapter on the table (to the growing irritation of my friends).

And then, it was my turn.

I’ve performed in hundreds of dance performances, and have participated in dozens of author events over the past few years. One thing I know: the minute I get up there, the nervousness dissipates and I’m fine.
So there I was, standing in front of a microphone with a spotlight bearing down on me, facing this hot, crowded room.

Initially, everything was clipping along just fine. I read the first few pages of my chapter, and the crowd seemed appreciative–at least, no one was heckling or throwing things at me.

In the middle of page five, the words started swimming before my eyes. I paused and tried hard to force them back into focus. They refused to cooperate. I realized that for the space of at least a minute, I hadn’t said anything. Panicking, I tried to collect myself. I stood up tall, found my place, and got through another paragraph.

I’ve never fainted before in my life–never even came close. But next thing I know, I’m lying on my back with a total stranger inches from my face, yelling, “Were you locking out your knees?”

Which even in retrospect doesn’t seem to be the first thing you should ask someone who has just passed out cold.

Thankfully, there was an open booth behind me. According to my friends (who delighted in detailing the exact order of events after I’d recovered slightly), I said, “I’m dizzy,” then sat down hard in the booth behind me. After which I proceeded to plummet ungracefully into the lap of the woman occupying the banquette (featured in the photo above, right before we became much better acquainted).
And of course, this was the one and only time that I’d decided to wear a dress for a reading. Meaning that I pretty much flashed the entire audience. Thank God I was wearing tights.

My friends helped me outside and plied me with glasses of water and relatively fresh air (there were a lot of smokers around). Strangers came out to check on me. The rest of the reading proceeded inside; sadly, I missed most of it. As a favor, the event organizers let me get up and finish my story at the very end of the evening.

A week later, during the closing party, Litquake impresario Jack Boulware informed me that they’ve never had an author faint before–apparently it was the talk of the organizing committee. So much so that they’re debating naming an honorary award after me next year. Word is still out on whether it will be bestowed for passing out or remaining conscious.

So now, should the editors of MORTIFICATION ever contact me, I can assuredly put Stephen King’s most embarrassing moment to shame.

I’d love to hear about your most mortifying experience, either during and event or really, at any point in your life. Please. It will make me feel better.