Monthly Archives: April 2015

How to Get Readers to Lust After Your Book

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Book loveThe word lust in our language is usually limited to the sexual arena. But it was not always so. The Greek philosophers used the term epithumia to indicate an intense desire which can be directed toward good or ill. Whatever the end, the desire is more than intellectual curiosity. It’s a feeling of I really must have this!

Which is precisely the feeling you want to induce in browsers who come across your book. It’s not enough to make the novel look “interesting.” You’ve got to raise epithumia so the blood starts pumping a “buy” message to the head.

In addition to a quality, eye-pleasing cover, there are at least three essential factors for raising desire levels in potential customers. They are excitement, killer copy, and grabber sample.

  1. Excitement

If you are not jazzed about your own book as you write it, it’s going to be that much more difficult to excite a reader. The first order of business, then, is to make sure you are pumped about your own project.

Because writing a book is like a marriage. Your first idea, getting charged up about it, is like falling in love. Once you commit to the writing of a book, you’ve married it, and we all know marriage has its ups and downs. You’re not always going to be starry-eyed and ready to sing “In Your Eyes” at the drop of the hat.just-the-facts-ma'am

(By the way, we need to bring back the daily wearing of hats.)

So you work things out, recapture that magic feeling, because you’re dedicated to the marriage.

Editing, of course, is marriage counseling.

Try not to write any scene until something about it excites you. I brainstorm for the unexpected––in action, dialogue, setting, or new characters. One of those will set off a spark in me, and I know I’m ready to write. I want to sustain that feeling throughout the book. There’s an alchemy there connects reader an author.

  1. Killer Copy

Your book description is the next lust inducer. It’s like that perfect outfit that accentuates the positives. It’s Betty Grable’s legs.

GrableWhat would be the male analogue? This guy?

FabioBut I digress.

Book description copy (sometimes called “cover copy,” sometimes a “blurb,” though I usually reserve that term for someone’s endorsement) are those few lines that sum up the book in a way that increases the desire to buy. It is crucially important. There are people who have marketing degrees that specialize in this kind of writing.

But you can learn to do it. My formula is three sentences and a tagline.

Three Sentences

Sentence #1 – Character name, vocation, initial situation

Dorothy Gale is a farm girl who dreams of getting out of Kansas to a land far, far away, where she and her dog will be safe from the town busybody Miss Gulch.

Sentence #2 – “When” + Doorway of No Return

Note: The Doorway of No Return is my term for the initial turning point that thrusts the Lead into Act II. I describe it in detail in Super Structure.

When a twister hits the farm, Dorothy is carried away to a land of strange creatures and a wicked witch who wants to kill her.

Sentence #3 – “Now” + The Death Stakes

Note: Death can be physical, professional, or psychological

Now, with the help of three unlikely friends, Dorothy must find a way to destroy the wicked witch so the great wizard will send her back home.

You may have heard the term “elevator pitch.” That’s what this is, a short plot outline you can spout on a short elevator ride. You can now expand or revise each sentence as you see fit. Just remember this is the “sizzle” and not the “steak.” Don’t try to pack everything about your plot into the copy. Just enough to whet the appetite of the busy browser.

Tagline

Sometimes wrongly called a “logline” (that’s a screenwriting term for how scripts are “logged” with a sentence describing the plot), the tagline is more of a teaser. It’s what you see on movie posters. Some famous taglines are:

In space, no one can hear you scream. – Alien
Don’t go in the water. – Jaws
Earth. It was fun while it lasted. – Armageddon
His story will touch you, even though he can’t. – Edward Scissorhands
Reality is a thing of the past. – The Matrix

Coming up with a great tagline is fun, but it takes some work. The best way to go at it is to write a bunch of them. Then choose the best ones and refine, rewrite, refine again. Get some help from friends. Brainstorm. Test them on a few people.

By the way, the two exercises above are a great thing to do before you ever write a word of your novel. Because if you can’t nail this much about your idea, and pack it with epithumia, it’s a pretty fair bet you need to shore up the foundation for the long building project ahead.

Here’s the tagline and copy I did for my thriller Don’t Leave Me:

When they came for him it was time to run. When they came for his brother it was time to fight.

Chuck Samson needs to heal. A former Navy chaplain who served with a Marine unit in Afghanistan, he’s come home to take care of his adult, autistic brother, Stan. But the trauma of Chuck’s capture and torture threatens to overtake him. Only the fifth graders he teaches give him reason to hope for the future.

But when an unseen enemy takes aim at Chuck, he finds himself running for his life. And from the cops, who think he’s a murderer. A secret buried deep in Chuck’s damaged soul may be the one thing that can save him. But can he unearth it?

Now, needing to protect his only brother from becoming collateral damage, Chuck Samson must face the dark fears embedded in his mind and find a way to save Stan . . . or die trying.

 

  1. Grabber Sample

The final touch in our lust generator is a great opening. That’s the free sample readers will see online, or on the first few pages when browsing in a bookstore (remember those days?).

I advise that any novel begin with a disturbance and an actual scene. In these days of short attention spans you simply must …

Squirrel!

Want to learn what a grabber opening is? Just click on the button that says “First-page Critiques” on our blog masthead and you’ll get a list of the critiques we’ve done over the years. I’m telling you, spend a week studying these and you’ll be a sample monster, a grabber virtuoso, a hook hotshot.

All right, friends, now it’s your turn. What makes you lust after a book? What is something that would turn off your desire?

First Page Critique: A Million Closed Eyes

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Jordan Dane
@JordanDane

shutterstock_43668637 (2)

Shuttetstock image purchased by Jordan Dane

 

Today I have the pleasure of reading and critiquing the first page of this anonymous submission. My feedback will be on the flip side. Constructive comments appreciated for this daring author.

CHAPTER ONE: AUTHENTICATION

Patrick, when you were seven, the three of us—you, your twin Prairie and I—stood exactly here, on the sidewalk in front of the Thomas J. Cahill Hall of Justice. I was teaching you about the injustice system, but I never called it that in front of you and never in front of Prairie, even after the police treated us so abysmally when Flemming stole you. Mommy wanted you to watch a trial, to see real lawyers in action, not TV lawyers.

That day, the sun reflected off the white walls of the courthouse and hurt your eyes so I bought sunglasses for you after the trial. You wanted pink ones like the ones Prairie picked out. Maybe you’re like your uncle Max. Not that I’d mind. You can be anything except gone.

Today, the clouds hover close to the ground, like the fog you hated because you thought it would smother you. Couldn’t convince you it wouldn’t.

On my way up the courthouse stairs, I bump shoulders with a protester, say, “Sorry,” and enter the double-glass doors. Protesting light sentences for pedophiles would be fine if more than a scatter of ten showed up. Max can attest that more protestors turn up to complain about gay marriages. What an upside-down world we live in, right?

Some of the children I meet in Internet chat rooms when I’m trolling for pedophiles remind me of you. Silly to imagine I might be chatting with you, but I do. Makes it hard to act like a child instead of a mother. I’m pretty good at it, though…acting like a kid I mean. Good enough to have eight notches on my belt, eight sick suckers who turned up to meet the pretend me and met the police instead. Whatever they got in court, they deserved. And more, so much more.

Wonder what today’s pervert will look like.
Oops. Not supposed to even think that word. Way too easy to slip up in court.

The defendants don’t send pictures, you know. Not their faces. Some body parts, that’s all, and that’s more than enough, but when I turn up court to give evidence about the chat logs, I’m always surprised. They look normal, Patrick, just like Flemming. You tried to tell me he wasn’t normal. Not directly, but I should have known.

A mother should know.

FEEDBACK:

I read this submission several times before I pondered what might make it stronger. The intimacy of this first person narrative is compelling. Who wouldn’t be drawn to this mother’s story of a young son kidnapped by an online stranger?

By the end of this short introduction, I wanted to get a better sense for what was happening and where it might go, but because the story is told through the meandering thoughts of the mother, without any true sense of the present action, it bounces between the present and the past without clear context. There’s a fleeting mention of her trip to the courthouse (written in present tense) without giving a reason why she’s there. In my opinion, to make this stronger, I’d like to recommend the following:

1.) Stick With the Action – Pick an action for the character and this scene. It could be a grieving mother struggling to get into a courthouse where protesters are trying to free a Hollywood celebrity jailed for three days on a DUI charge, to show the injustice of the system, but the action would allow us to focus on a framework that has pace and movement.

Or this first scene could be centered on her in a dark room, guided only by the light of the computer monitor, as she obsessively engages another pedophile. Leave it a mystery until the end that it is a mother searching for her missing son. Picking the right action can still get the story set up across, but with more thought for suspense or mystery, the author could draw the reader into the story with more focus centered on this poor mother.

2.) Use of Tense – The intro starts with past tense because the mother’s mind drifts from past into present and back into the past again. At the mention of the word “today” where she is at the courthouse, the tense changes to present for only a brief instant before it changes back into the past. I think this would be hard to keep up with throughout the story. Some readers take issue with present tense. It’s used in YA, because teen readers like the immediacy of it, but adult readers tend to gravitate toward past tense as the norm. Because this story has the potential to drift in and out of the past, I would pick the past tense and make it clear when the narrator is thinking in memory.

3.) Show Don’t Tell – If this intro had a more definitive action to frame the scene, it would “show” the reader what is happening, rather than “tell” the reader the story through the recollections of the mother. The reader is distanced from the story without the action.

4.) Nitpick: If Prairie is a girl’s name, it might be a good idea to add her gender in the second sentence – ie: “…and never in front of your sister Prairie…”

Overall: The author did a good job of allowing the reader to know we are seeing the story unfold through the eyes of the mother and let the gender be known. That’s not easy to do in first person. Often authors forget to clue the reader in, but this author did a skillful job in layering in those clues. Because this story is about a mother’s plight involving a missing son, I would have kept reading, but I think there are ways to make this introduction stronger.

What about you, TKZers? Please share your thoughts on what would make this 400 word submission stronger. And please share what you  like about it.

Developing Memorable Characters

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By Joe Moore
@JoeMoore_writer

As insatiable readers, we all have a favorite character or two or three. From Jay Gatsby to Sherlock Homes, from Atticus Finch to Hannibal Lecter, from Jack Ryan to Dirk Pitt. They all bore their way into our brains and became memorable. What was it about them that made them so? Why is it that even after years have passed since you read their stories, you still remember them as if they were your friend or neighbor? As a writer, can you produce characters like Scarlett O’Hara or Santiago or Jason Bourne? There’s no reason you can’t. Just follow these simple tips to creating memorable characters.

Probably one of the most effective techniques in character building is to give your characters flaws. If you want characters with perfect looks, perfect bodies, or perfect personalities, pick up a copy of Vogue. Otherwise, give them imperfections for which the reader can relate. We all have flaws, so should your characters—all of them from the main protag and antagonist to the most minor walk-on. They need to be imperfect.

Speaking of flaws, your protagonist should always have a fatal flaw. It could be anything from speaking in public to something life threatening like Kryptonite. It’s always there hanging over the protagonist’s head never knowing when it will fall.

Next, your main characters should be larger than life. This has nothing to do with physical size although it could. I’m talking larger than life in regards to courage, faith, kindness, intelligence, generosity, loyalty—a characteristic that exceeds most people, one that becomes necessary by the end of the story to solve the story question. We all have courage, but at the point where the common man’s courage gives out, the protagonist’s kicks in to save the day. And whatever the larger than element is, let the character learn how to use it having not known it existed before.

The antagonist should be equal to or in some respects greater than the protag. But not by much. The antag must challenge the hero’s standards and morals down to his very fiber. The antag must be a worthy adversary. If it’s a heavy weight fighting a bantam, who cares.

Your characters should have multilayers. They’re not just a tough guy or a beautiful woman or a genius. Give them a defining characterization such as being an introvert, then place them in a situation where they must become the opposite.

Indiana Jones had a fatal flaw—snakes. He had to overcome his biggest fear to answer his biggest call to action. Put your hero in a situation where the thing that stands in the way is that biggest fear. Now have them figure out how to overcome it.

Throw obstacles in your protags path. Never give them a cakewalk assignment. Always place speed bumps and walls in their way. You want your reader to be asking “How will they get out of this one?” And make each wall higher than the last. Even if the reader has no idea how to escape that current predicament, the protag somehow figures it out. That’s what makes them memorable.

Finally, make life miserable for your protagonist. When it gets bad, make it worse. Never give them a decent brake. Push, push, then push some more. That’s why we read thrillers. We want to see what happens when the good guy or gal gets pushed to the limit and overcomes it. If need be, torture your protag. Not necessarily physically. It could be mental or moral. Give him or her a decision that builds their character. Memorable characters are those that step up to the plate, make the right choice, and swing for the bleachers.

Happy Tax Day!

————————————

Vengeance can be earth-shattering!
tomb-cover-smallMaxine Decker returns this July in her most dangerous adventure yet; THE TOMB.
Be ready.

Things Left Behind Suggest Stories

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imageI’ve been on the road for the past two weeks, helping family members get organized to downsize and move to a new home. Among other things, I spent the better part of two days rummaging around my dad’s attic in Vermont. My job was to determine which items should be given away, and which should be kept within the family.

This was no easy task. My father has alimageways been an avid collector and Saver of Things. Walking through his farmhouse in Vermont is like being in a very homey museum or antiques shop. There’s the oil lamp collection, the vintage China sets, the scientific instruments, and the cannons (yes, cannons), for starters. I was really trying to help organize the process, but I kept getting distracted. For example, I came across a collection of silver spoons, the kind travelers buy when they’re visiting a new place. As soon as I found some spoons from the 1915 San Francisco Exposition, I was hooked. I then had to try to recreate that long-ago trip. And then I polished the spoons. There was a box of trinkets from a trip to Japan in the 1950’s, a set of antique toothpick holders from India, and a Victorian portable writing desk. Everything I saw suggested some interesting story. Who wrote on that desk? What lady kept her calling cards in the delicately carved ivory case? What ancestor used that Confederate sword in battle?

In the end, I couldn’t decide to part with any significant portion of my dad’s collection. So I’m renting a storage place to store it all, which I guess makes me the family’s official new Saver of Things. But if I’m ever in need of a story idea, I’ll know where to go for inspiration.

Has a family object ever inspired you to write a story? Tell us about it!

Accountability

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Unknown-1I had an immensely frustrating week this week, basically having to put all my writing (and life) aside to get a volunteer project completed at my sons’ school simply because other people dropped the ball. The experience opened my eyes to an issue that vexes many people doing volunteer work – why is is that so many people feel they have no accountability? I often get the feeling that people view my writing in a similar way- to them it seems a fantasy life involving gazing out of windows, searching for inspiration in rainbows, and jotting down a few beautiful turns of phrase on a whim now and again. They don’t seem to realize that being a writer is all about accountability – to yourself, your agent, your editor as well as your readers. Unpublished and published writers alike know that 90% of the battle is showing up, time and time again and again (I call it putting on the bum glue), to get the writing done. It’s about setting goals or deadlines and making sure you meet them – otherwise a project can (and probably will) languish on the computer or in the drawer for years.

Recently, someone on Facebook posted a copy of Henry Miller’s work schedule ‘commandments’ for 1932-33 – I’ve copied it to this post below:Unknown

Miller had some great strategies which I need to remind myself of more often than I care to admit. I particularly like the two: ‘Work on one thing at a time until finished’ and ‘Forget the books you want to write. Think only of the book you are writing’. Who amongst us hasn’t started a new project only to fear, just a few weeks into it, that they really should be writing at least a dozen other projects instead? I always get my best ideas for other books as soon as I start writing one!

The one, however, that I was trying to really stick to was Miller’s commandment: “Write first and always. Painting, music, friends, cinema, all these come afterwards”. A few weeks ago, I had told my friends how I felt I really needed to start heeding this (I called it starting my era of ‘no’ – as I was spending way too much time getting sucked into other projects and activities that took me away from my writing). Part of my frustration this week, was that I could not hold to this in any shape or form. Despite communicating a deadline to my fellow volunteers (with summer looming I have to finish my draft WIP before the boys go on summer break) their lack of accountability meant I had to drop everything to get the  job done:(

But thankfully, it’s the start of a new week and I have a renewed commitment to follow Henry Miller’s ‘commandments’ (and get over myself in the process:)) So, TKZers how do you establish a maintain your own ‘accountability’ to your writing? I am sticking to my original deadline and trying to mentally readjustment my frustration to meet it despite the week’s delay. What about you, how do you manage putting the ‘writing first’? Is it just me, or do people just seem to feel less accountable these days?

The Power of the Shadow Story

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ShadowsI was at a conference a couple of weeks ago and a new writer came up to me, said she had a great concept and had used one of my books to outline the plot. She was now 30k words into the novel and scared. She said it felt like she was looking out at sea from a tiny raft. There was this looonnng way to go in Act II, but now she wasn’t sure she had enough plot material to make it.

“Ah,” I said like a liposuction surgeon, “the sagging middle. No worries. I’m here to help!”

We sat and talked a bit about signpost scenes and she understood all that. But it was clear she needed more “story stuff” in her plans.

So I suggested she write the shadow story. This is the part of the novel many writers never think about, yet it’s one of the most powerful plotting techniques there is. It will take you places you’d never find if you only danced around in the light.

Simply put, the shadow story is what is taking place away from the scene you are writing. It’s what the other characters are doing “off screen.” By giving thought to the shadows, even minimally, you greatly expand your store of plot material.

A few tips:

Start With The Antagonist

The most important shadow is the opposition character. Someone once said a good plot is two dogs and one bone. So while your Lead is gnawing the bone in one scene, your antagonist (off screen) is laying plans to snatch that bone away. Or setting in motion a scheme to kill the lead dog. Or messing with the dogs who are helping the lead dog.

Or maybe he’s overusing canine metaphors.

Whatever it is, by getting into the head of the opposition character, who is somewhere else, you will come up with all sorts of ideas for plot complications. It’s almost automatic. Fresh scenes, mysteries, obstacles will spring up from your writer’s mind. Your Act II problems will begin to melt away.

Supporting Characters

You also have a cast of supporting characters, major and minor, who all have lives and plans and motives of their own. Here you will find the fodder for those plot twists every reader loves. Like when a seeming ally turns out to be a betrayer. Or an enemy becomes a friend. Why would that happen? Let their shadow stories tell you.

Shadows Inside the Lead

You can also delve into the shadows and secrets of your Lead. Maybe you’ve done this already, by giving your Lead a backstory and answering key questions about her life (education, hopes, fears, lost loves, etc.)

But every now and then, in the middle of the writing, pause to come up with something going on inside the Lead that she is not even aware of. Try what I call “the opposite exercise”: The Lead, in a scene, has a specific want or need (if she doesn’t, you need to get her one fast, or cut that scene!) Now, pause and ask: what if your Lead wanted something the exact opposite of this want or need? What would that be? List some possibilities. Choose one of those. Ask: Why would she want that? How could it mess with her head?

Then look for ways to manifest this inner shadow in some of your scenes.

Or imagine your Lead doing something that is the opposite of what the reader or, more importantly, you would expect in that scene. What sort of shadow (secret) made her do that?

Just by asking these sorts of questions, you deepen your Lead and add interesting crosscurrents to the plot.

That’s the power of the shadow story.

Practical Tools

There are two excellent ways to keep track of your shadow story material.

First, Scrivener. I know some people are intimidated by all the bells and whistles of this program. My advice is to use it for a few simple things (mapping your scenes on the corkboard; keeping track of your cast of characters) and then learn other stuff at your own pace, and only if you want to. At such a reasonable price, Scrivener is cost effective for whatever you use it for.

Here is a screen shot of a scene being written (click to enlarge). The page with the text is just like a Word document. Scrivener lets you dedicate a document to one scene or chapter.

Mount Hermon 1 Notice on the bottom right there’s a box labeled “Document Notes.” This is place where you can jot down anything relating to the scene on the left. Perfect for shadow story. You can be as brief or as detailed as you like.

The other method is to use the Comments function in Word. Just insert a comment which gives the shadow material:

Mount Hermon 2

Remember, all sorts of good stuff happens in the shadows. Go there, snoop around, then come back to the light and finish your novel.

 

You Might Use This When You Write Your Next Book

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I love flash drives.  I collect them, actually. We have at least one of each gigabyte size currently available at casa de Hartlaub, and in a couple of different shapes as well. Late at night, when the rest of the house is asleep, I tiptoe downstairs and play 24, pretending I’m Jack Bauer, moving documents and photos and music, oh my, from one computer to another and back again and doing it quickly, because, y’ know, “we’re running out of time!” Yes, I love flash drives, particularly the ones that come in shapes. If technology stopped right now with flash drives, I’d be happy.

Technology of course isn’t stopping. I just this morning learned of something — a couple of something’s, really — that made a shiver run up (or maybe down) my leg. You will be able in less than a month to buy something called an “Intel Compute Stick.”

intel compute stick

It is a computer which is just a bit larger than a flash drive. Yes, I said a computer: not just a hard drive, but a computer. It will have an HDMI connector so that you can connect it to your television monitor (or that older computer monitor that you keep in the spare bedroom where you stash your brother-in-law when he turns up, unannounced) and a Bluetooth connection for a keyboard. The Stick will come in Windows and Ubuntu versions and will run between $100 and $150, and watch for that price range to drop quickly. That’s not the end however:

.asus-chromebit

Asus is coming out with something called the Chromebit this summer (which will — can you guess? — run Chrome). it is also a computer and it will be had for under $100.00 as well. A comparison between the two computer-on-a-stick models can be had in an excellent article by Jamie Lendino running on ExtremeTech and which you can find here.

I’m going to go way out on the limb of the tallest tree of the forest and predict that these little innovations — computers that you can carry on your keychain — will change everything again. There will need to be a couple of innovations in the fields of monitors and keyboards (maybe those virtual tabletop models that keep popping up in the James Bond movies and, uh, 24) but this innovation put a computer in the hand — literally — of every school kid in the country for one-sixth the cost of an iPhone. And what does it mean for me and you? More portability.  More access.  More productivity. Things that are beyond my imagination.  It reminds me of the images that graced the cover and gatefold of the Led Zeppelin album Presence, which was created by a graphic design group named Hipgnosis. Those guys knew what was coming, back in the 1970s. They just didn’t think small enough:

presence led zeppelin

Check all of this out, if you are so inclined. What do you think? Can you use this? If so, how? Or do you think it will be a dud, for you and for everyone?

 

Libraries and Las Vegas

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By Elaine Viets

CheckedOut_FC

Libraries are like Las Vegas.
Seriously.
The bookies may look different, but the attitude is the same: What happens at the library, stays there.
In Checked Out, my 14th Dead-End Job Mystery, private eye Helen Hawthorne’s search for a missing million dollars hidden in a South Florida library leads to murder. Meanwhile, her private eye husband and partner, Phil, is booked to broil in the sun while he hunts for a ruby necklace stolen at a scandalous party.
I researched Checked Out by volunteering at my local library. That’s where I learned that libraries don’t blab about their patrons.
Helen found this out when she was snooping through the browser histories in the library’s computers. Alexa, the library director, caught her. Here’s the scene:

 “Helen!” Alexa said.
 Helen jumped. She didn’t hear Alexa enter the room.
  “Please tell me you aren’t violating our patrons’ privacy by reading their browsing history,” Alexa said.
 “Uh,” Helen said.
 “I’ll excuse you this time, since you didn’t know,” Alexa said. “But we don’t release information on what our patrons check out. We don’t tell anyone their reference questions. Actually, we don’t keep records on those, though some of our librarians keep lists of unusual questions.
 “We also consider database searches, interlibrary loans, any materials or equipment they use, even library fines and lost books, private information. Even law enforcement agencies can’t have this information unless they get a subpoena.
 “Now, are we clear on this policy?” 
 “Yes,” Helen said. “A library is like Las Vegas. What happens here, stays here.”
 Alexa looked a little startled, then said, “Yes, that’s correct. Unless a patron breaks the law in the library, then we call the police.”

This is good news for mystery writers. It means if our editor is found with a knife in her heart after she butchered our novel, the police can’t check the library computer where we researched “How to Stab Someone and Get Away With It” without a subpoena. And by that time, they’ll have caught the real killer.
I thought the libraries and Las Vegas line had promo possibilities: Both librarians and patrons would appreciate it. I asked Kelly Nichols, one-half of the talented PJ Parrish writing team, to make me a meme. (Which rhymes with “theme.” I found that on the Internet, so I know it’s true.)
VietsMeme12x18 Now I have this free downloadable poster on my Website, www.elaineviets.com
But I wanted more. I also have Elaine Viets Merchandise, and my Webmaster made this T-shirt.T-shirt
Take my meme to heart, library lovers. Better yet, wear it over your heart.
***********************************************************************************
 Check out the freebies and good offers at www.elaineviets.com:
 (1) Download the Libraries and Las Vegas poster on the Home Page.
(2) Buy the T-shirt on the  Merchandise Page.
(3) Win a free hardcover Checked Out by clicking Contests at www.elaineviets.com.