Do Your Homework

By Joe Moore
@JoeMoore_writer

You’re writing a novel. Maybe you’ve even finished it. Congratulations. The hard part is over, right?

Wrong.

First, you need to define your audience. It’s important that you know what type of person or group will go out of their way to find and pay to read your book. What are the characteristics of your target reader such as their age, gender, education, ethnicity, etc. Is there a common theme, topic or category that ties them together? And even more important, what is the size of your target audience?

For instance, if your book is a paranormal romance set in the future in which the main characters are all teenagers, is there a group that buys lots of your type of book? If not, you might need to adjust the content to appeal to a broader audience. Change the age of the characters or shift the story to present day or another time period. If your research proves that a large number of readers buy books that fall into that category, making the adjustment now could save you a great deal of frustration later.

Next, you need to define your competition. Who are you going up against? If your book falls into a specialized sub-genre dominated by a few other writers, you might have a hard time convincing a publisher that the world needs one more writer in that niche.

The opposite problem may occur if your genre is a really broad one such as cozy mysteries or romance. You’re going to have to put a unique, special spin on your book to break it out of the pack. Or accept the fact that the genre and your competition is a wide river of writers, and you only hope to jump in and go with the current. Either way, make the decision now, not later.

The next issue to consider is what makes your book different from all the others in your genre. Do your homework to determine what the characteristics are of books that your potential audience loves. This can be done online in the dozens of Internet writer and reader forums. And you can also do the research by discussing the question with librarians and books sellers. Once you know the answers, improve on what your target audience loves and avoid what they don’t.

Just keep in mind that you can’t time the market, meaning that what’s really hot right now might have cooled off by the time your book hits the shelves. The moment you sign a publishing contract, you’re still as much as 12-18 months behind what’s on the new release table right now. This timetable can be greatly improved with indie publishing, but you still have to take the time to analyze your audience in either case.

Another detail to consider in advance is deciding how you’ll market and promote your book. Sadly, this burden has fallen almost totally on the shoulders of the author and has virtually disappeared from the responsibilities of the publisher. Start forming an action plan including setting up a presence on the Internet in the form of a website and/or blog. Also, is there a way to tie in your theme to a particular industry? How can you promote directly to your audience? For instance, if your romance novel revolves around a sleuth who solves crimes while on tour as a golf pro, would it be advantageous to have a book promotion booth at golf industry tradeshows? If your protagonist is a computer nerd, should you be doing signings at electronics shows? How about setting up a signing at a Best Buy or CompUSA? Follow the obvious tie-ins to find your target audience.

Writing is hard work. So is determining your target audience and then promoting and marketing to them. Like any other manufacturing company, you are manufacturing a product. Doing your homework first will help avoid needless detours on the way to publication.

Tips for researching your story

By Joe Moore
@JoeMoore_writer

My co-author, Lynn Sholes, and I write globe-hopping thrillers that always deal with some form of futuristic technology—human cloning, quantum computing and mechanics, string theory, human cell regeneration, faster-than-light propulsion, and many other yet-to-be-developed science. We spend a great deal of time before and during the drafting of our manuscript researching or story. Often, we call upon experts to help us formulate our fictionalized theories. For instance, we contacted a famous geneticist and asked: “We know you can’t regenerate an entire human body from just a sample of DNA, but if you could, how would it be done.” The result was the science in THE PHOENIX APOSTLES.

I find researching for our novels to be as much fun as writing them. It’s the excitement of uncovering those tidbits and morsels of fact that add seasoning and spice to the story. I believe that research adds layers to a story. It keeps the story from becoming thin and two-dimensional. With the right amount of research, we can round out character’s lives, locations, settings, and atmosphere. Each layer helps transport our readers into a more fascinating and realistic story-world. Some genres demand more research than others—science fiction, medical, legal, criminal, and historical to name a few. But all books can benefit from in-depth research.

The general rule in researching for a manuscript is: more is better during the collecting stage but less is better during the writing stage. Here are some tips to help find the right balance.

When we research, we collect a great deal of material, almost always more than we need. We come across a lengthy article on a topic and highlight a dozen of those tasty info tidbits. The skill to researching is to choose one or two that will enhance the reader’s experience without bogging down the tale or turning our writing into a dry college lecture or travel guide. If you have a number of research items available for a particular scene, pick the one that helps put a little bit more icing on the story cake. Ask yourself which one helps develop the character or move the story forward the best. That’s the one to use. Keep the others in mind in case they’re needed later. Also remember that choosing the right research data will help lend authenticity to our writer’s voice.

Another tip is to never talk down to the reader by using information from our research that they might not understand. Never confuse the reader or push them out of the story by making them feel they’re not as smart as the writer. It’s really easy to put a book down and move to another out of frustration. Keep it simple—but not too simple. There are a number of ways to talk down to the reader. Avoid them all by not talking over their heads or dumbing down the information as if you were explaining it to a child. Even if the readers may not totally understand a fact or word, use it in such a way that they can mostly grasp the meaning from the context of the scene.

Avoid throwing in facts from your research just to prove you know how to look stuff up. Again, use your research only if it helps build your characters or advances your plot. Showing off your knowledge is not why the reader enjoys reading.

Lastly, avoid the dreaded info dump. Spread out your research information in just the right amounts to keep the reader from skimming over pages or skipping ahead. Your novel can educate readers and take them to places they’ve never been, but don’t forget that first and foremost, the reader wants to be entertained, not go back to school. Sprinkle in your research like spices and seasoning in a gourmet dish. Too little creates a bland taste, too much creates heartburn.

Zoners, any other researching tips and experiences to share?
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tomb-cover-small“Vengeance can be earth-shattering.”
Max is back! Coming in July, Maxine Decker returns in THE TOMB, book #3 in the Decker series. This time around, the former OSI agent risks her life to stop the elimination of an entire branch of the U.S. Government.

The One-Page Synopsis

Nancy J. Cohen

My mystery publisher requires a one-page double-spaced synopsis along with a manuscript submission. That’s probably harder for me to write than the book. My normal synopsis runs about fifteen pages on average. I write this guideline before starting the story, and later I attach it to my art department’s request for a full synopsis. In the meantime, how does one condense this bulk of material into a single page? Here’s my method for a traditional mystery.

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First I’ll give the book title, my name, and the series title a few lines down from the top and centered. Then I’ll offer a tag line that sums up the plot. We’ll use Shear Murder as an example.

A wedding turns deadly when hairstylist Marla Shore discovers a dead body under the cake table.

The Setup
This initial paragraph presents the setup for the story.

Hairstylist Marla Shore is playing bridesmaid at her friend Jill’s wedding when she discovers the bride’s sister stabbed to death under the cake table. Torrie had plenty of people who might have wanted her dead, including her own sister who threatened her just before the ceremony.

The Personal Motive
Why does your sleuth get involved?

At Jill’s request, Marla agrees to help solve the case. With her own wedding four weeks away, her salon expanding into day spa services, and her relatives bickering over nuptial details, she has enough to do. When Jill is arrested for Torrie’s murder, though, Marla has no choice but to unmask the killer.

The Suspects
Here’s where I give a brief profile and possible motive for each of the main suspects.

Jill and Torrie owned a piece of commercial property. Their cousin Kevin, a Realtor, was trying to find them a new tenant. Meanwhile, Jill’s uncle Eddy, a shady attorney, has been urging them to sell. Now Torrie’s husband Scott has inherited his wife’s share. Scott has another motive besides greed. Torrie had announced her plan to leave him for another man, Griff Beasley. Griff was a photographer at Jill’s wedding and Torrie’s colleague. Griff implicates Hally, another coworker. Hally and Torrie were competing for a promotion. [Somebody else ends up dead here, but that’s a spoiler.]

clip_image003The Big Reveal
The final paragraph, which I won’t share with you in the hopes you’ll read the book, is where the clues lead to the killer, and the protagonist has her insight about what she’s learned. This last is important for emotional resonance, not only with your readers but also with your editor.

Further Tips: Leave out character names except for your main players, and don’t include subplots. If you’re writing romance, the mid-section would include major plot twists along with the resultant emotional turning points. So now share your tips. What else would you include or not include in your one page synopsis?

Contests

Booklover’s Bench Giveaway, Feb. 4-18
Win an iPad Mini or free books from Booklover’s Bench authors, including a signed paperback of Shear Murder, http://bookloversbench.com/contest/

Winter Contest, Jan. 27-Feb. 14
Win a signed hardcover of Shear Murder & a $10 Starbucks gift card. Two prizes to be awarded. http://nancyjcohen.com/fun-stuff/contest/