Book Expo America 2018

MONTANA AUTHOR TAKES A SMALL BITE OUT OF THE BIG APPLE

The population of my Montana home town is around 25,000—about the same number of people I encountered during six days at Book Expo America (BEA) and BookCon in New York City.

BEA is the biggest annual convention of book publishers, booksellers, distributors, librarians, and authors in North America. With 840,000 square feet of exhibit space at the Javits Center and nearly 500 exhibitors, the show is so big that Publishers Weekly covers it with daily tabloid reports of 70-100 pages each.

The event is open to industry professionals, not the public. I was fortunate to be invited to check out the inner workings of the business. What a learning experience it was!

Big names draw big crowds. Celebrities launching new books stayed busy autographing advance reading copies (ARCs). Some wait lines rivaled Splash Mountain at Disney World. This year’s stars included a couple of guys named Patterson and Clinton who co-wrote a thriller, along with Nicholas Sparks, Sally Field, Barbara Kingsolver, Trevor Noah, and more.

Debbie Burke and Hank Phillippi Ryan

 

I was delighted to meet the charming Hank Phillippi Ryan at the signing of her new book Trust Me. A few weeks before, I’d watched Hank teach a great online class sponsored by International Thriller Writers (TKZ’s own James Scott Bell also taught a segment of the webinar).

One Librarian’s Bounty

 

 

Librarians from all over the country flock to BEA to pick up bagfuls of free ARCs to help them decide what to order for the coming year. Their biggest expense must be the charge for overweight checked baggage!

Important lesson to authors: librarians are your best friends. If librarians get behind your book, their efficient network can put millions of eyes on your work. See, not all librarians are there to ruin your mood! I guess we all had that one librarian who thought they owned the place, but thinking about it now, knowing that they have way more to do than just sitting behind a desk, maybe it’s time to cut them some slack. You may want to do some research into schools like USC Marshall to get a better understanding of what the essential roles are these days of a librarian.

 

 

Not surprisingly, Amazon isn’t exactly the most popular kid on the BEA playground. The headline of one daily report read: “Amazon’s Actions Remain a Problem,” a quote by the CEO of the American Booksellers Association. The article talked about the impact of “lost jobs, stores, and uncollected taxes” due to the online giant.

The Big Five (Hachette, HarperCollins, Macmillan, Penguin Random House, Simon & Schuster) had large showy booths on main aisles. In contrast, Amazon’s booth was in a distant corner, far from the entrance.

Since Amazon’s Kindle Press had published my thriller Instrument of the Devil, I trekked all the way to the rear of the exhibit hall to visit them. But when I got there…..

Black curtains surrounded all four sides of the booth. Through the gauzy fabric, I could see people moving inside. But there was no entrance.

Hmmm.

Upon further investigation, I was told Amazon specifically requests a private booth for book publicists to meet with major media to pitch upcoming titles.

Oh.

In addition to the Big Five, scores of indie publishers had booths, representing niche markets for religious, ethnic, political and social issues, health and fitness, food and cooking, short fiction collections. No matter what off-the-wall subject you imagine, chances are someone has published a book about it that shows up at BEA.

Children’s and YA book publishers were out in force, introducing thousands of new products: print books, graphic novels, puzzles, interactive 3D devices, plus tie-in merchandising like costumes, cuddly stuffed characters, sports equipment, etc. There were even quaint retro items like pens and stationary. Could writing actual letters be making a comeback?

Waiting for autographs from their favorite authors

 

BEA runs from Wednesday through Friday for industry pros. BookCon follows on the weekend and is open to the public. Thousands of readers crowded the Javits Center on Saturday and Sunday. They pored over new releases, waited in line for autographs from favorite authors…

BookCon 2018

 

…and posed for photos dressed up as popular book characters.

Older folks (like myself) often complain about young people zombie-walking through life with bent necks, mesmerized by their smartphones. Yet at BookCon, I didn’t notice a single example of that disconnection. Kids engaged with each other and were excited about new adventures in reading. Witnessing that gave me hope.

 

 

Audio book sales continue to grow by double digits, 30+% increase in the last year alone.

A major BEA sponsor for 2018 was Blackstone Publishing. In 1987, the family-owned independent audio publisher started producing cassettes in a garage in Ashland, Oregon. They tapped into the town’s renowned Shakespeare Festival for narrating talent.

Three decades later, Blackstone has expanded into a full-service publisher of print and e-books in addition to audio, employing more than 200 people. Still headquartered in Ashland, they’ve increased their presence in NYC with acquisitions editors, audio narrators, and a sound studio that’s second to none.

Blackstone also showed me firsthand what a debut author’s dream launch should look like.

Excited debut author Susan Purvis with the banner of her new book

Last April, I wrote about cadaver dogs and mentioned Susan Purvis’s upcoming memoir, Go Find, which Blackstone is publishing. At BEA, they rolled out the red carpet for Susan, including a 10-foot-tall banner at the entrance of the Javits Center.

At their booth, lighted signs showcased new releases. Book covers were displayed on video screens. During signings, representatives guided people through the waiting line, graciously giving out swag including postcards, book bags, and ARCs.

This contrasted sharply with some author signings sponsored by bigger houses where I wondered if cattle prods might be in use!

 

Blackstone’s good treatment of authors has resulted in them picking up bestsellers like Orson Scott Card, cozy queen M.C. Beaton, and mother-daughter fantasy writers P.C. Cast and Kristin Cast.

Despite BEA’s gargantuan scope, it offered opportunities to make personal contacts.

A couple of hours into the first morning, I sank down at a vacant table, already exhausted, eyes glazing over. A woman with a similar dazed expression sat across from me and we commiserated about feeling overwhelmed. Her name was Bee Kapitan, a designer from Vancouver. She had just received an Independent Publisher Award for her interactive e-book How To Say Cheese. I showed her the proposed cover for my new book, Stalking Midas, and she graciously made suggestions. She introduced me to the burgeoning world of interactive book design. We’ll be keeping in touch.

I’m learning from Umair Kazi (l) and Francesco Grisanzio (r)

Another valuable connection occurred with the Authors Guild. I knew of their excellent advocacy for writers but hadn’t gotten around to joining. At their booth, I talked with staff attorney Umair Kazi and digital services coordinator Francesco Grisanzio about rights reversion. Their guidance helped me make a career decision I’d been putting off. Needless to say, after their assistance, I signed up to become a member.

Another service they offer to authors is contract review. Before you sign a publishing contract, AG attorneys will review it and clarify the Byzantine maze of legalese. That alone is worth the $125 annual dues.

Authors Guild has also forged a communication channel into Amazon to register author complaints. Hopefully AG’s advocacy will temper Amazon’s review policies that, to authors, often appear capricious and arbitrary.

BEA gave me amazing insight into the publishing business. If I included all the adventures and interesting people I met in the Big Apple, this post would run into next week!

I’ll stop now and turn it over to TKZers for questions and comments.

A final post script: on the trip home I was privileged to meet a 91-year-old Holocaust survivor. That story is too long to add here but it can be found on my blog.

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Print, Audio and Ebook Experience

I thought this blog post would never eventuate after our aborted President’s Day weekend in Telluride that coincided with a huge boulder falling on a transmission line resulting in zero power to the whole town. We actually ended up driving back to Denver early after a night of picnicking in the semi darkness of our (rather chilly) hotel room. My husband and I called it our family Valentine’s Day adventure but after 12 hours of driving in 2 days it was more of an exhausting Valentine’s Day than anything…although, at least now I have no excuses and the blog post could be completed:)

On the way to Telluride and back we listened to two audio books in the car – one (which shall remain nameless) highlighted the very worst aspects of the audio book experience (wooden narration revealing a badly written novel in all its horror…) and we gave that one up after three discs; the second (thankfully) displayed all the wonderful elements associated with listening to a great book on CD. This (and I’m more than happy to identify it as The Graveyard Book by Neil Gaiman) was narrated by the wonderful Derek Jacobi (and a cast of other great British actors) and so was perhaps an unfair comparison – but, at least for part of our trip, the audio book experience was pleasantly memorable.

Both my twin boys love listening to books narrated well and still enjoy having me read aloud to them each night (which I still managed to do in our Telluride hotel room by flashlight!). What is interesting to me is that, although they love a great audio book, they are still ambivalent to ebooks – far preferring to read the print version. I often end up buying or getting from the library the print version of ebooks I own for them, as both boys want to read the hard copy rather than the electronic version. Since they both love spending on their computers and iPads, I have to wonder why neither of them have embraced ebooks. Is it because, like a bad audio book experience, it feels awkward and unenjoyable? Or is there something magical about turning the pages of a printed book that cannot be captured in an ebook (something that, as children, they feel strongly about perhaps?).

With recent reports of Amazon potentially opening physical bookstores, I also wonder whether we are finding an increasing resistance to ebooks (?). Now, I’m equally comfortable reading on my Kindle as I am reading the print version of a book – and yet my boys, who have grown up in the age of the iPad and Kindle, are not. They turn their noses up at any offer I may have to purchase the ebook version of a book they want. They’d much rather hold a book in their hands.

What about you? As a reader, do you have a preference for print, audio or ebooks? As a writer are you more wary of ebook only publication sites or publishers? Have you had a great book ruined by the audio version? What do you think – are we perhaps seeing generational differences that might result in a resurgence of print (if my boys are any indication)?

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