Book Expo America 2018

MONTANA AUTHOR TAKES A SMALL BITE OUT OF THE BIG APPLE

The population of my Montana home town is around 25,000—about the same number of people I encountered during six days at Book Expo America (BEA) and BookCon in New York City.

BEA is the biggest annual convention of book publishers, booksellers, distributors, librarians, and authors in North America. With 840,000 square feet of exhibit space at the Javits Center and nearly 500 exhibitors, the show is so big that Publishers Weekly covers it with daily tabloid reports of 70-100 pages each.

The event is open to industry professionals, not the public. I was fortunate to be invited to check out the inner workings of the business. What a learning experience it was!

Big names draw big crowds. Celebrities launching new books stayed busy autographing advance reading copies (ARCs). Some wait lines rivaled Splash Mountain at Disney World. This year’s stars included a couple of guys named Patterson and Clinton who co-wrote a thriller, along with Nicholas Sparks, Sally Field, Barbara Kingsolver, Trevor Noah, and more.

Debbie Burke and Hank Phillippi Ryan

 

I was delighted to meet the charming Hank Phillippi Ryan at the signing of her new book Trust Me. A few weeks before, I’d watched Hank teach a great online class sponsored by International Thriller Writers (TKZ’s own James Scott Bell also taught a segment of the webinar).

One Librarian’s Bounty

 

 

Librarians from all over the country flock to BEA to pick up bagfuls of free ARCs to help them decide what to order for the coming year. Their biggest expense must be the charge for overweight checked baggage!

Important lesson to authors: librarians are your best friends. If librarians get behind your book, their efficient network can put millions of eyes on your work.

 

 

Not surprisingly, Amazon isn’t exactly the most popular kid on the BEA playground. The headline of one daily report read: “Amazon’s Actions Remain a Problem,” a quote by the CEO of the American Booksellers Association. The article talked about the impact of “lost jobs, stores, and uncollected taxes” due to the online giant.

The Big Five (Hachette, HarperCollins, Macmillan, Penguin Random House, Simon & Schuster) had large showy booths on main aisles. In contrast, Amazon’s booth was in a distant corner, far from the entrance.

Since Amazon’s Kindle Press had published my thriller Instrument of the Devil, I trekked all the way to the rear of the exhibit hall to visit them. But when I got there…..

Black curtains surrounded all four sides of the booth. Through the gauzy fabric, I could see people moving inside. But there was no entrance.

Hmmm.

Upon further investigation, I was told Amazon specifically requests a private booth for book publicists to meet with major media to pitch upcoming titles.

Oh.

In addition to the Big Five, scores of indie publishers had booths, representing niche markets for religious, ethnic, political and social issues, health and fitness, food and cooking, short fiction collections. No matter what off-the-wall subject you imagine, chances are someone has published a book about it that shows up at BEA.

Children’s and YA book publishers were out in force, introducing thousands of new products: print books, graphic novels, puzzles, interactive 3D devices, plus tie-in merchandising like costumes, cuddly stuffed characters, sports equipment, etc. There were even quaint retro items like pens and stationary. Could writing actual letters be making a comeback?

Waiting for autographs from their favorite authors

 

BEA runs from Wednesday through Friday for industry pros. BookCon follows on the weekend and is open to the public. Thousands of readers crowded the Javits Center on Saturday and Sunday. They pored over new releases, waited in line for autographs from favorite authors…

BookCon 2018

 

…and posed for photos dressed up as popular book characters.

Older folks (like myself) often complain about young people zombie-walking through life with bent necks, mesmerized by their smartphones. Yet at BookCon, I didn’t notice a single example of that disconnection. Kids engaged with each other and were excited about new adventures in reading. Witnessing that gave me hope.

 

 

Audio book sales continue to grow by double digits, 30+% increase in the last year alone.

A major BEA sponsor for 2018 was Blackstone Publishing. In 1987, the family-owned independent audio publisher started producing cassettes in a garage in Ashland, Oregon. They tapped into the town’s renowned Shakespeare Festival for narrating talent.

Three decades later, Blackstone has expanded into a full-service publisher of print and e-books in addition to audio, employing more than 200 people. Still headquartered in Ashland, they’ve increased their presence in NYC with acquisitions editors, audio narrators, and a sound studio that’s second to none.

Blackstone also showed me firsthand what a debut author’s dream launch should look like.

Excited debut author Susan Purvis with the banner of her new book

Last April, I wrote about cadaver dogs and mentioned Susan Purvis’s upcoming memoir, Go Find, which Blackstone is publishing. At BEA, they rolled out the red carpet for Susan, including a 10-foot-tall banner at the entrance of the Javits Center.

At their booth, lighted signs showcased new releases. Book covers were displayed on video screens. During signings, representatives guided people through the waiting line, graciously giving out swag including postcards, book bags, and ARCs.

This contrasted sharply with some author signings sponsored by bigger houses where I wondered if cattle prods might be in use!

 

Blackstone’s good treatment of authors has resulted in them picking up bestsellers like Orson Scott Card, cozy queen M.C. Beaton, and mother-daughter fantasy writers P.C. Cast and Kristin Cast.

Despite BEA’s gargantuan scope, it offered opportunities to make personal contacts.

A couple of hours into the first morning, I sank down at a vacant table, already exhausted, eyes glazing over. A woman with a similar dazed expression sat across from me and we commiserated about feeling overwhelmed. Her name was Bee Kapitan, a designer from Vancouver. She had just received an Independent Publisher Award for her interactive e-book How To Say Cheese. I showed her the proposed cover for my new book, Stalking Midas, and she graciously made suggestions. She introduced me to the burgeoning world of interactive book design. We’ll be keeping in touch.

I’m learning from Umair Kazi (l) and Francesco Grisanzio (r)

Another valuable connection occurred with the Authors Guild. I knew of their excellent advocacy for writers but hadn’t gotten around to joining. At their booth, I talked with staff attorney Umair Kazi and digital services coordinator Francesco Grisanzio about rights reversion. Their guidance helped me make a career decision I’d been putting off. Needless to say, after their assistance, I signed up to become a member.

Another service they offer to authors is contract review. Before you sign a publishing contract, AG attorneys will review it and clarify the Byzantine maze of legalese. That alone is worth the $125 annual dues.

Authors Guild has also forged a communication channel into Amazon to register author complaints. Hopefully AG’s advocacy will temper Amazon’s review policies that, to authors, often appear capricious and arbitrary.

BEA gave me amazing insight into the publishing business. If I included all the adventures and interesting people I met in the Big Apple, this post would run into next week!

I’ll stop now and turn it over to TKZers for questions and comments.

A final post script: on the trip home I was privileged to meet a 91-year-old Holocaust survivor. That story is too long to add here but it can be found on my blog.

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16 thoughts on “Book Expo America 2018

  1. Pingback: A book lover’s dream trip – Debbie Burke

  2. Debbie,
    Thank you for sharing your experiences at BEA and offering some insights into an otherwise mysterious world (some might say dark underworld) for us newbies. The photos show lots of light! Great shots.
    I particularly liked your observations about Blackstone audio, making librarians your friends, and Author’s Guild benefits. Gave me something to consider as I progress on my journey.
    Have a great day.

    • Larry, it really is a “mysterious world.” As writers, the more we learn about its inner workings, the better we can deal with obstacles in our journey to publication.

      Thanks for stopping by.

  3. Debbie,

    Thanks you for sharing and giving us terrific information and insight into the BEO and world of publishing. Great suggestions about cultivating librarians as your friends. Libraries invite you to explore the world via reading a book ….. for free! Best deal on the planet.

    Glad you and S.P had a wonderful, informative experience and a safe trip back to Montana.

  4. My husband and I attended the American Booksellers’ convention years ago when it was held in Chicago.. It was truly inspiring. Debbie Burke’s recap has inspired me again to pick up my dust ypen and write. Loved hearing that stationery hasn’t disappeared from the marketplace. Ms. Burke is one of my favorite authors of all time. Her writing is crisp, fun, and a fast read. I could’t put her first book down until I turned the final page. Anxiously awaiting her nest novel. Whatever publishing house picks her up as an author has collected a true gem. C. See, a retired newspaper and magazine journalist.

    • Constance, thank you for your kind words!

      I’m glad you’re inspired to pick up the pen again. Writing is a profession where you never have to retire. The longer you live, the deeper and more meaningful your stories become.

      At BEA, I met an 80+ year-old retired college professor who’d just published his first children’s book. And at 92, M.C. Beaton is still going strong–her witty sleuth Agatha Raisin stars in a popular British TV series.

  5. Pingback: Weekly Round-Up: June 29, 2018 - The Authors Guild

  6. Debbie, Thank you for taking us on your BEA trip! Glitz and glamour and tripping the light fantastic! Or how a writer can join a cast of characters to be published—and published well. Beautiful job. Give my love to Montana. Kathryn Gahl

  7. Debbie, what a fantastic look inside BEA! I’ve never been invited and have been curious for years. FASCINATING about secretive Amazon. I would think they’d want to give out candy and balloons, lol. But I guess they’re in business for business and not out to make friends. I have many writer friends who have been happy there, and they’re very easy to work with on my small publishing projects.

    I’ve liked Blackstone for years and am glad to see them expanding. They’ve always seemed to be a quality organization. Years ago they published several Louise Penny Gamache audiobooks as apps, and sold them for about $10 each. I loved that! I listen to books I buy again and again. Sadly the market moved a different way, and Louise’s books went with it.

    Great post!

    • Thanks, Laura. Until recently, I hadn’t heard of Blackstone. At BEA, founder Craig Black described being stuck in southern CA traffic and looking around at all the other cars stuck in traffic with him. He thought, these people should be listening to books. So 30-some years ago, he moved his family to Ashland and started the audio revolution. Great foresight.

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