“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” – Stephen King
When your muse is drowsy, what do you do to get to work?
by James Scott Bell
@jamesscottbell
I have a good friend who’s a college English prof. He’s an expert in American Lit, with a specialization in Thomas Wolfe. I made some attempts to read Wolfe back in college, but quickly got over it in favor of his contemporary, Ernest Hemingway, and one of his heirs, Jack Kerouac.
But I’ve long had it in my mind to give Wolfe another try. What stopped me was the steep decline in his literary reputation over the past fifty years or so. No less a literary light than Harold Bloom considers Wolfe a “mediocre” talent who has no (as in zero, zilch) “literary merit.”
Now there is a major motion picture out about Wolfe and his editor, the legendary Maxwell Perkins. The movie (which I have not seen yet) is called Genius, based on A. Scott Berg’s award-winning book about Perkins.
So it seemed like a good time to break out my old copy of Look Homeward, Angel and try again. Almost immediately I got frustrated. There is a lot of prose (Wolfe once admitted that his great fault was “too-muchness.”) that is mostly narrative summary. I knew this was supposed to be a novel about a boy named Eugene Gant. But I was not picking up any reason to care about Eugene, the Gants, or the town of Altamont where everything takes place.
After about 150 pages I sent an email to my friend, asking him what I was missing. He sent me a paper he’d done for a conference on how we should approach Wolfe. Wolfe was not interested in writing a traditional novel with an identifiable plotline, my friend explained. Wolfe was, rather, writing to immerse us in a world. He wants us to live there, experience moments and settings. He wants us to feel life deeply even through mundane details.
Okay, that helped. I’m fine with experimental fiction. But in the nitty-gritty of Wolfe’s words I often stumble and grab the dictionary for support. Here, for example, is a clip from a section where Eugene Gant wakes up in the morning and gets dressed:
With sharp whetted hunger he thought of breakfast. He threw the sheet back cleanly, swung in an orbit to a sitting position and put his white somewhat phthisic feet on the floor. Standing up tenderly, he walked over to his leather rocker and put on a pair of clean white-footed socks. Then he pulled his nightgown over his head, looking for a moment in the dresser mirror at his great boned structure, the long stringy muscles of his arms, and his flat-meated hairy chest. His stomach sagged paunchily. He thrust his white flaccid calves quickly through the shrunken legs of a union suit, stretched it out elasticly with a comfortable widening of his shoulders and buttoned it. Then he stepped into his roomy sculpturally heavy trousers and drew on his soft-leathered laceless shoes….
I found myself talking to Wolfe. “C’mon, Tom, really? Phthisic feet? WHAT DOES THAT EVEN MEAN?”
I looked up phthisic. It means a “wasting disease” like tuberculosis.
“Tom! Are you telling me Eugene’s feet had a lung disease? Can feet even look tubercular? Why are you making me stop to think about all this?”
A few pages later Wolfe writes about nacreous pearl light. Back to the dictionary! And guess what? Nacreous means pearly. So it’s not just a ten-dollar word, but I think Wolfe used it redundantly.
And then there are times when Wolfe pops in with author intrusion. To be fair, that’s part of his experiment. But we have things like this: The seed of our destruction will blossom in the desert, the alexin of our cure grows by a mountain rock, and our lives are haunted by a Georgia slattern because a London cut-purse went unhung.
Back to the dictionary! Alexin? (n., a defensive substance capable of destroying bacteria.)
Slattern? (n., an untidy, slovenly woman; a slut.)
But then … what does that passage even mean?
One more: Eugene got back his heart. He got it back fiercely and carelessly, with an eldritch wildness.
Good thing I had the dictionary right next to me! Eldritch, adj., weird; eerie.
Come on, Tom! Why do you do this? Why do you slatternly drive the alexin of phthisic prose eldritchly before my white-footed socks?
Yet in deference to my friend, I’m going to darn well finish Look Homeward, Angel. But I have to say it ain’t easy.
Does that mean I only prefer books with stripped-down style?
Far from it. I do want some style, some voice. But I want it the way John D. MacDonald described it: unobtrusive poetry.
It’s sort of like actors. I’ll confess: I’ve never been a big fan of Laurence Olivier. I always feel like I’m watching an actor working a bit too hard. I admire the craft, but I see the craft. I never feel that way about, say, Robert Mitchum. Mitchum’s performances always look easy. Which is why he is often underrated as an actor.
Mitchum actually had a terrific range. He could be cool (Out of the Past), vulnerable (Heaven Knows, Mr. Allison), menacing (The Night of the Hunter), scary (Cape Fear), funny (What a Way to Go). He could be a man of the West (El Dorado), a man of the cloth (5 Card Stud), or a man after a girl’s heart (Holiday Affair). [Also, I find that Mitchum movies have a great deal to say about true manliness, lessons we need to recover. So much do I believe this that I wrote a little book, Manliness: The Robert Mitchum Way.]
How does all this translate to your writing?
Now, I don’t want to leave poor Thomas Wolfe hanging out there with Harold Bloom sauce all over him. The guy was in love with writing. It was his life. I can’t deny his passion. So I’ll give him a fair hearing. But when I’m done with Look Homeward, Angel I have a feeling I’ll want to crack open a Travis McGee.
So are there books out there you’ve tried to like, but can’t? You don’t have to name names **COUGH**Middlemarch**COUGH**, but tell us why the book didn’t work for you.
by James Scott Bell
@jamesscottbell
This month a writer named James Patterson (who has had some success and may break out soon) began a new enterprise. It’s called BookShots. These are to be what he calls “short novels” and what everyone else calls “novellas.”
Patterson, the former advertising man, is nothing if not strategic, even visionary. He is always looking for ways to expand his product line and this plan is brilliantly counterintuitive –– find new places for physical books.
According to a story in the New York Times, Patterson “wants to sell books to people who have abandoned reading for television, video games, movies and social media.” He wants to write fiction that is “shorter, cheaper, more plot-driven and more widely available” than full-length books. But here’s the part that really intrigues me:
[E]ventually, Mr. Patterson and his publisher want to colonize retail chains that don’t normally sell books, like drugstores, grocery stores and other outlets. They envision having BookShots next to magazines in grocery store checkout lanes, or dangling from clip strips like a bag of gummy bears.
“Those venues are very inhospitable to traditional publishing, but we think this is a type of book that could work very well there,” said Michael Pietsch, the chief executive of Hachette Book Group, which publishes Mr. Patterson’s books in the United States through its Little, Brown imprint. “He has enough recognition that his name can make it work.”
In some ways, Mr. Patterson’s effort is a throwback to the dime novels and pulp fiction magazines that were popular in the late 19th and early 20th century, when commercial fiction was widely available in drugstores.
It’s an ambitious plan, and I doubt any writer except Patterson, backed by mega-publisher Hachette, could pull this off. Maybe Stephen King if he also branded his name as Patterson does. For that is part of the strategy as well:
Hachette is betting that Mr. Patterson is famous enough to overcome … obstacles. The company is planning to publish 21 BookShots in 2016, including thrillers, science fiction, mysteries and romances. The first two, out in June, are “Cross Kill,” a book by Mr. Patterson starring his popular recurring character Alex Cross, and “Zoo II,” a science-fiction thriller written by Mr. Patterson and Max DiLallo. All the books will be written or partially written by Mr. Patterson, except the romances, which will be labeled “James Patterson Presents.”
All well and good. This is a business, after all, and no one has been a more astute businessman than James Patterson. He provides a product. That product entertains. There is an exchange of money for perceived value. And everyone’s happy.
Well, almost everyone. I hopped over to Amazon to have a look at the first BookShot, Cross Kill. Some of the reviewers have a complaint: the ending is incomplete. As one reviewer put it: The story is good, typical Patterson but it ends with a huge cliffhanger and that is what I do not like. … I had expected a short book, like a short story and I liked the idea but now I must say I am disappointed. It would be good if it could be explained where in the Cross Universe these Bookshots fit.
Had the book been advertised as the first part of a serial, all would be well. That’s what Stephen King did back when he and his publisher released The Green Mile. It was done in six installments, and that’s how it was advertised. So readers knew when they purchased one of the short books there would be another to come.
So what does all this mean?
It’s a great new era for short fiction. Short stories (up to 7k words or so); novelettes (7k – 20k); novellas (20k – 50k); and short novels (50k – 70k). You can use these to hone your skills, establish a digital footprint, and make new readers. I’ve been pleased that my series of novelettes about a vigilante nun, Force of Habit, which I did purely for fun, has generated its own little fan base. That’s the pulp fiction idea, and I love that it’s available to us now via direct digital publishing.
But write your stories to completion! No matter the form, the ending has to satisfy the reader. They expect an ending, unless in your marketing you are absolutely clear that you are writing a serial.
I remember years ago when my wife was reading a thriller and kept telling me how good it was. I would say, “But what about mine, honey?” And she’d say, “Shh, I’m reading.”
Anyway, she got to the end and … there was no ending! She was at first confused, then ticked off. I had a look at the book. It was a bit shorter than a “big” novel. And it indeed left off right in the middle of a crucial moment.
Only later did I learn that the publisher had decided to take a “really big” thriller and divide it in two. Their thinking was, “Hey! This is a good novel, and we can double our money by making it two books! The readers will be panting for the rest!”
Only they did not pant. They punted.. They did not want to be “tricked” again. The second book went nowhere.
So don’t treat your short fiction as a throwaway. Over the last few years most of the A-list writers, at the behest of their publishers, have dashed off short ebooks to augment their series or help sell an upcoming release. In several instances these have been less than stellar efforts, garnering a spate of 1-star reviews from fans. Maybe the A-list can get away with it, but the rest of us can’t. We need, more than anything, to establish “trustability.”
So, kids, write the best short fiction you can, every time out. And that means –– unless it’s a serial and the readers know it –– that you give them a satisfying ending.
Have you ever been burned by a story you thought was going to end, but didn’t? Or ended in such a fashion that it ruined all the good stuff up to that point?
And what do you think of this new pulp fiction idea? Do you think there’s a market for it?
_____
Speaking of thinking strategically, if you’d like to pick up a book on how a writer can do that very thing, here it is..
by James Scott Bell
@jamesscottbell
My doctor is a sharp young guy. He seems impressed that I’m a writer of fiction who manages to make a living that way. He once wistfully mentioned he would like one day to write a book.
I told him he should do it. Then I asked him if one day I could take out a gallbladder. He said, “Probably not.”
I guess the barriers to entry into the medical profession are a bit higher than it is for would-be scribes. Too bad. Just once I’d like to say to a surgical assistant, “Scalpel … Sponge … Junior Mint.”
In any event, I go in yearly to get checked, even if I feel in the pink. I talk to the doc, get my blood drawn, then wait for the reports. Every now and then he makes a suggestion and I try to follow it, unless it involves red meat.
Your novel needs a checkup, too. I like to schedule mine at around the 20k word mark. I’m not so far in that I can’t do some remedial work if necessary. There are some tests I like to run. Let me commend them to you.
Blood Test
Is your story’s lifeblood healthy? Here’s how you can tell: Your Lead is facing an issue of life and death –– physical, professional, or psychological. That raises the stakes to the highest level. That keeps the blood flowing and the reader reading. Even if you’re writing a comic novel, the characters have to believe the central question is of the utmost importance.
Heart Rate
Are you connected emotionally to the story? I don’t mean you have to end up like Joan Wilder finishing her book at the start of Romancing the Stone (for more on that, see Rob’s post from last Wednesday and especially P. J.’s comment.)
What it does mean is that you must have some connection to the characters that makes you, the author, care about what happens to them. If you haven’t got that, find it before you move on. Feel something before you write anything.
Character Endoscopy
Those little endoscopes (“viewing tubes”) enter your body via … through a … just take my word for it, in they go, to get a picture of what’s inside you.
You need something going on inside each main character, too, under the surface. We usually refer to this as motivation. Often that’s enough, but I like to know what’s behind it, what created it.
I don’t do extensive character biographies. Those never quite worked for me. But I do want to know a few key things, including a “wound” from a past trauma that haunts the character in the present (sometimes we call this “the ghost.”)
Joint Pain
Are your scenes working? They are the connections, the things that hold your story together. Having a dull scene is like having a knee go out on you. Everything stops. You can’t move forward.
Pain, the doc will tell you, is a good thing when it tells you Hey! You gotta take care of this, buddy!
And that’s what dull scenes are telling you.
Now, it’s true that you sometimes are too close to your story to know what’s dull. Often, it’s not until someone else looks at your manuscript that the pain is revealed to you.
I think it’s best if you know what to look for and fix it yourself, and soon.
First, do you have a feeling that a scene you wrote isn’t quite right? Go there and ask:
Do the characters in this scene have conflict, even if it’s subtle, with one another?
Second, if the scene still doesn’t work treat it like a tumor and cut it out.
Hearing Check
How does your dialogue sound?
If the characters sound too much alike, no good. Each character deserves a distinct voice.
If your dialogue is always in complete sentences, you’re missing the power of compression.
If your dialogue attributions (said, asked) are being propped up by adverbs (he said haltingly; she asked imploringly) you’re diluting, not adding to the emotion of the scene.
(I will modestly hype my book, How to Write Dazzling Dialogue, because I believe dialogue is the fastest way to improve a manuscript.)
Eye Exam
Do your descriptions paint a vivid picture that pulls a reader into the story world? We are a visual culture, so you need to think and write cinematically. Like this:
The sun that brief December day shone weakly through the west-facing window of Garrett Kingsley’s office. It made a thin yellow oblong splash on his Persian carpet and gave up. (Robert B. Parker, Pale Kings and Princes)
Sol Stein counsels, “Have something visual on every page.” We’re weaving a dream, after all, and dreams are movies in the mind.
So what about you? Is your manuscript in pain? Where does it hurt? The medical staff of TKZ is here to help!
by James Scott Bell
@jamesscottbell
Here’s the thing. You got yourself good enough to get a publishing contract back in the “old days” when you needed to impress an agent, get repped, get shopped, and then sign on with a house. Your books came out with nice covers, some marketing, some placement. You did book signings and conference appearances. Three books I think it was, right?
So what happened? Sales weren’t enough to earn back the advance. And not enough to get another contract from the publishing house.
There’s an author support group for that. It’s called “Practically Everyone” and they meet at the bar.
I don’t know the exact percentage, but most fiction authors who ever lived never caught on in a big way. Many used to manage a “midlist career” which meant at least enough sales to keep on publishing, though not enough buy a yacht.
So you went through a dry period. Your agent shopped you but without success. So you parted ways. That was a tough time for you. You wondered if you’d ever get published again.
A couple of your colleagues, myself included, suggested you ought to look into self-publishing. That was four or five years ago. You said you didn’t have the desire to learn “all that stuff.” You just wanted to write.
Then you found another agent, a newer one, and he thought you ought to start over with a pen name. So you did. And he got you a contract. (See? You are still good enough!) Yes, it was a smaller house, so the advance and marketing were minimal. You got some good reviews for the new book, which was to be the start of a series.
But the book went nowhere. And the publisher decided not to bring out the next book. (To hear more stories like this, go to the next Practically Everyone meeting at the bar).
Then your agent got out of the business.
You told people, That’s it. I’m done. Goodbye, writing. No use. Never again.
Your colleagues gave you a pass the first time you expressed this. We all understood. But when you did it again, I decided to write you this letter.
Look, bud, are you a writer or aren’t you? I’m not talking about someone who has a contract. I’m talking about someone who has this yearning to tell stories because you’ve been caught up in storytelling dreams and you want to do that for other people.You long to move them, entertain them. Is that you? Then you’re a writer.
And as such, you’re subject to the slings and arrows of this crazy business. The question is, what are you going to do when you get a few arrows in the keister?
You can give up. Or you can go see Miracle Max. (You’re only mostly dead!) And when you can sit comfortably again, self-publish.
Sure, it takes effort to learn what to do. But no more effort than it took you to learn how to write a good scene.
I know, I know. You’ve heard about that massive “sea of content” out there. Yes, you’ll be starting out as a minnow. But at least you’ll be alive and swimming. The beach, meanwhile, is covered with rotting kelp and flies and the bones of writers who gave up.
When you self publish, you’ll instantly be better off than you are now. Like the old prospector said, “A handful of somethin’ is better than a cartload of nothin’.”
It’s within your power to make it happen. Think about that. You’re not at the mercy of a corporation or committee, or the shrinking shelf space in bookstores. You are your own captain, your own boss.
You say you’re not a particularly fast writer. Well, fine, here’s my advice: write to a quota and stick to it. Find out how many words you can comfortably write per week. Then up that by 10%. You have to have extend yourself a little. Even the lowly oyster needs a bit of grit to make a pearl.
Do you want to be outclassed by an oyster?
Get out of your shell, man. Start by putting out short stories and novellas. Get them out there and in the Kindle Select program. Use the free promotion to move units. Set up an email list with a service like MailChimp or Vertical Response, and make it easy for readers to sign up on your website. Put a sign-up link in the back of your books.
This is your foundation. Meanwhile, work on a full-length novel. Continue your series if you like. Or write that book that’s been tugging at your heart. Keep at it—quota, steady pace. The pages mount up like magic.
You will make some money. How much? It depends. The formula is quality + production + time. Do your best every time out. Keep on doing it.
For the rest of your life.
That’s what I said. Because you’re a writer.
Am I right?
You’re bloody well right I’m right.
So write! You’ve come too far to give it all up now.
Your pal,
Jim
P. S. You still owe me that ten spot, but if you write a thousand words tomorrow, we’ll call it even. Deal?
by James Scott Bell
@jamesscottbell
A post and an announcement today. First the post.
A few years ago I was at the Men of Mystery conference in SoCal, a one-day gathering of mystery writers and readers. The keynoter was Michael Connelly, and something he said hit home.
He was talking about advice he got early on from Joseph Wambaugh. Wambaugh, the L.A. cop turned bestselling author, told Connelly that the really interesting thing is not how the cop works on the case; it’s how the case works on the cop.
Connelly took that to heart as he began his Harry Bosch series, and the development of Bosch over the last nearly quarter century is nothing short of astonishing. We are seeing, right before our eyes, the production of greatest detective series ever written. I love me some Raymond Chandler and Dashiell Hammett. William Goldman once opined in the New York Times that the books by Ross Macdonald were “the finest series of detective novels ever written by an American.”
But in my view Michael Connelly has taken over that distinction.
First off, his plots are always gripping. The complex mysteries come together slowly, piece by piece, as Harry does his detective work. The procedural aspects are highly detailed yet never dull.
But it’s how the cases work on Harry that takes us deeper. In each book there is something that gets to Harry Bosch and grips his soul. For example, in Lost Light, Harry (retired and working privately) sets out to solve a cold case he worked years earlier. He recalls the position of the victim’s body:
But it was her hands that I would remember the most. Somehow when her lifeless body was dropped to the tile, her hands fell together. Off to the left side of her body, they were directed upward from her head, as if she were reaching out to someone, almost beseechingly, begging for something. They look like hands from a Renaissance painting, like the hands of the damned reaching heavenward for forgiveness. In my life I have worked almost a thousand homicides and no positioning of a fallen body ever gave me such pause.
Perhaps I saw too much in the vagaries of how she had fallen. But every case is a battle in a war that never ends. Believe me, you need something to carry with you every time you go into the fight. Something to hold on to, an edge that drives you or pulls you. And it was her hands that did it for me. I could not forget her hands. I believe they were reaching to me. I still do.
So the lesson for today is this: Don’t make your novel just about how a lead character works on the plot, but how the plot works on the lead character. For where does originality come from? Not just in the twists and turns of plot. It also comes from the twists and turns inside a human being navigating a life-and-death struggle.
If you want to see how a master does it, I commend to you the novels of Michael Connelly.
And now my announcement. I have just released my second Mike Romeo thriller, Romeo’s Way. It begins this way:
IT WAS THE first Tuesday in March, the sun taking its sweet time fighting off the cloud cover and recent rains, when I saw the kid who wanted to die.
It can be ordered here:
NOOK.
It’s also available in a PRINT VERSION.
To sum up: There are popular series where the character stays basically the same. Some of these are highly entertaining. I enjoy reading them. But when they’re done, I pretty much forget them.
Harry Bosch is unforgettable.
That’s a high bar indeed. But as Brother Brooks put it recently, “The higher the bar, the sweeter the leap.”
So what about you? For those of you who are working on a series, do you give equal thought to the inner journey as well as the outer plot line?
by James Scott Bell
@jamesscottbell
Tomorrow is Memorial Day. For years now that day has become more associated with hot dogs, beer, and picnics than for what it was intended to commemorate. It is one day in our year when, as a country, we remember the men and women who paid the ultimate price so that we could have … hot dogs, beer, and picnics, wherever we please. And the freedom to move around, say whatever is on our minds, write whatever we choose to write –– without the fear that we’ll get thrown in a gulag or “disappeared” in some North Korean valley.
We dare not treat these freedoms lightly.
In 2000, Congress passed The National Moment of Remembrance Act. It “encourages all Americans to pause wherever they are at 3:00 local time on Memorial Day for a minute of silence to remember and honor those who have died in service to the nation.”
Set your alarm. We owe our honored dead at least one moment of reflection.
Perhaps we might gather some family around and read the following, an excerpt from a letter written by Maj. Sullivan Ballou to his wife at the start of the Civil War. The entire letter may be found here.
Ballou was a Rhode Island attorney who volunteered for the Union Army after the attack on Fort Sumter. I offer it here because, as writers, we can appreciate the beautiful turn of phrase in a personal letter of that era. Thank goodness email and Twitter did not exist in the nineteenth century.
It also gives us the heart and mind of a soldier about to go into battle on behalf of a higher cause –– to “pay that debt” owed “to those who went before us through the blood and suffering of the Revolution.”
Headquarters, Camp Clark
Washington, D.C., July 14, 1861My Very Dear Wife:
Indications are very strong that we shall move in a few days, perhaps to-morrow. Lest I should not be able to write you again, I feel impelled to write a few lines, that may fall under your eye when I shall be no more.
Our movement may be one of a few days duration and full of pleasure and it may be one of severe conflict and death to me. Not my will, but thine, O God be done. If it is necessary that I should fall on the battle-field for any country, I am ready. I have no misgivings about, or lack of confidence in, the cause in which I am engaged, and my courage does not halt or falter. I know how strongly American civilization now leans upon the triumph of government, and how great a debt we owe to those who went before us through the blood and suffering of the Revolution, and I am willing, perfectly willing to lay down all my joys in this life to help maintain this government, and to pay that debt.
But, my dear wife, when I know, that with my own joys, I lay down nearly all of yours, and replace them in this life with care and sorrows, when, after having eaten for long years the bitter fruit of orphanage myself, I must offer it, as their only sustenance, to my dear little children, is it weak or dishonorable, while the banner of my purpose floats calmly and proudly in the breeze, that my unbounded love for you, my darling wife and children, should struggle in fierce, though useless, contest with my love of country…
I know I have but few claims upon Divine Providence, but something whispers to me, perhaps it is the wafted prayer of my little Edgar, that I shall return to my loved ones unharmed. If I do not, my dear Sarah, never forget how much I love you, nor that, when my last breath escapes me on the battle-field, it will whisper your name.
Forgive my many faults, and the many pains I have caused you. How thoughtless, how foolish I have oftentimes been! How gladly would I wash out with my tears, every little spot upon your happiness, and struggle with all the misfortune of this world, to shield you and my children from harm. But I cannot, I must watch you from the spirit land and hover near you, while you buffet the storms with your precious little freight, and wait with sad patience till we meet to part no more.
But, O Sarah, if the dead can come back to this earth, and flit unseen around those they loved, I shall always be near you in the garish day, and the darkest night amidst your happiest scenes and gloomiest hours always, always, and, if the soft breeze fans your cheek, it shall be my breath; or the cool air cools your throbbing temples, it shall be my spirit passing by.
Sarah, do not mourn me dear; think I am gone, and wait for me, for we shall meet again.
Sullivan Ballou died one week later at The Battle of Bull Run.
For all who surrendered their lives so we might enjoy the blessings of liberty, requiescat in pace. Rest in peace.
by James Scott Bell
@jamesscottbell
In an article over at Aeon, Elizabeth Svoboda writes,
The careers of many great novelists and filmmakers are built on the assumption, conscious or not, that stories can motivate us to re-evaluate the world and our place in it. New research is lending texture and credence to what generations of storytellers have known in their bones – that books, poems, movies, and real-life stories can affect the way we think and even, by extension, the way we act. As the late US poet laureate Stanley Kunitz put it in ‘The Layers’, ‘I have walked through many lives, some of them my own, and I am not who I was.’
As storytellers, don’t we all have that hope? That what we write will have this kind of impact on a reader?
Even if our genre is a commercial one, we ought to consider the power of the wiring in our brains, which seems to be uniquely designed for the reception of a story. It has always been so!
One reason the epics had such staying power was that they instilled values like grit, sacrifice, and selflessness, especially when young people were exposed to them as a matter of course. ‘The later Greeks used Homer as an early reading text, not just because it was old and reverenced, but because it outlined with astonishing clarity a way of life; a way of thinking under stress,’ wrote William Harris, the late classics professor emeritus at Middlebury College, Vermont. ‘They knew that it would generate a sense of independence and character, but only if it were read carefully, over and over again.’
When our writing hooks into these universal themes (e.g., grit, sacrifice) there is a connection with readers that is an essential component of long-term writing success. Again, genre does not matter. To Kill a Mockingbird makes that connection, but so do the Perry Mason novels. Erle Stanley Gardner, Mason’s creator, recognized this early on. He called it finding a “common denominator” for the reading public, and boy did he ever get rewarded for that! Perry Mason was a “knight” fighting “injustice,” Gardner once wrote. The same can be said of Atticus Finch.
There is scientific proof that our brain circuitry works exactly this way:
When the University of Southern California neuroscientist Mary Immordino-Yang told subjects a series of moving true stories, their brains revealed that they identified with the stories and characters on a visceral level. People reported strong waves of emotion as they listened – one story, for instance, was about a woman who invented a system of Tibetan Braille and taught it to blind children in Tibet. The fMRI data showed that emotion-driven responses to stories like these started in the brain stem, which governs basic physical functions, such as digestion and heartbeat. So when we read about a character facing a heart-wrenching situation, it’s perfectly natural for our own hearts to pound.
The late Dallas Willard, whom I was privileged to know, spoke of the power of Jesus’ parables thus: “He ravished people with the kingdom of God.”
Ravish is the perfect word. It means to overtake with indescribable delight. Jesus wooed the crowds with stories, like The Prodigal Son. He taught what love looks like in The Good Samaritan. These stories tap into circuits that pre-exist in our brains and zap us with emotion.
Maybe the other way to put it is that readers, being actual people who live in this world, seek connections –– with friends, family, and at the table of a worthy cause. A cynic may manage to convince himself he needs none of these things, but he will be the unwitting foe of his own wiring. Get him into a ripping good story, though, and at the very least he’ll be out of the abyss for awhile. And maybe that story will be the lifeline that pulls him back into the light to stay.
When Abraham Lincoln, a first-rate storyteller himself, met Harriet Beecher Stowe, the author of Uncle Tom’s Cabin, in 1862, he reportedly said, “So you’re the little woman who wrote the book that started this great war.” Stowe and Lincoln both knew how to unleash “the better angels of our nature.” They used story power.
Do you ever think in those terms when you write? Do you have a potential reader in mind, knowing he or she desires connection? What “common denominators” do you think about when you write?
by James Scott Bell
@jamesscottbell
Humpty Dumpty published a book.
Humpty Dumpty hoped readers would look.
But all of the tweets and all of the ’grams
Didn’t bring Humpty significant clams.
See, Humpty was sitting on that wall waiting for his book to be discovered. Today, he’s a shell of his former self and living in an old yolks home.
Ever since the self-publishing boom took off, authors and industry types have bemoaned the “discoverability problem.” How can a new author, especially a self-publishing one, possibly get discovered in the tsunami of content flooding the market?
As Digital Book World put it back in 2014:
[D]iscoverability is becoming a bigger problem for authors and publishers. More books than ever are being published. Last year it was somewhere between half a million and a million new titles that were published in the United States alone. Self-publishing—mostly in the form of ebooks without a corresponding print edition (digital first)—has greatly added to that abundance.
Ebooks have added to this overwhelming choice in another way, too. Books don’t go “out of print” any longer. They now remain available as ebooks basically forever. Thus the total catalog of books available to readers for purchase or download has swelled dramatically and may now be around the ten or twenty million mark (exact numbers are surprisingly difficult to come by).
A prominent agent (who also happens to be a friend) wrote about the problem. I want you to read the following quote carefully. There is one word that clonked me on the head and has led me to question the viability of that blasted buzzword discoverability. Here is the quote from her post “Solving the Discoverability Challenge.”:
Discoverability continues to be one of the biggest challenges authors face. The market is flooded with books; how are the people who would love your book ever going to find it?
So what do you think the key word is?
Cue Jeopardy music.
Alex says time’s up.
The key word is: book.
Singular.
That is a major clue as to how we’ve all been thinking about discoverability. And it seems to me that thinking’s messed up.
Because it’s based on an old-school paradigm. The traditional publishing industry does one book at a time for an author. This is called a frontlist title. They hope that title gets discovered. If they really believe in the book or the author, they’ll put some money into advertising and co-op. (In reality, that money now mostly goes to a new title by an A-list author).
But in the new school of self-publishing, this paradigm has at least two major flaws.
First, readers hardly ever “discover” books. Rare indeed is it for a reader to float into a bookstore, spyglass in hand, scan the horizons, and suddenly spot a spine on a distant shelf, and then shout, “Book ho!” Still rarer for an Amazon browser who sees only a few of the gazillion thumbnails in the Kindle store.
The way readers find new authors is, and always has been, overwhelmingly by word of mouth—through a friend, book group, a favorite reviewer.
Second, discoverability thinking fails to emphasize that long-term writing success is not about a single book being found, but about an author building up trust with a growing number of readers.
Which is why I’m proposing we ditch discoverability in favor of trustability.
You should be thinking that each new offering is an opportunity to prove to readers that you deliver the goods. As you do this, time after time, trust in you grows. Consumers buy more from businesses they trust. Readers are consumers and you are a business.
But I’m putting out my first book. What am I supposed to do? I still want people to find it!
Of course you do. Trustability does not mean you don’t market what you publish. It does mean, however, that you have realistic expectations and are patient, knowing that it is going to take you a number of years and consistent production to establish a significant upward trajectory––if your readers trust you.
But to get rolling with a first book, most self-publishing writers would benefit by going into Kindle Select and using the five free promotion days. No less an authority than Author Earnings’ Hugh Howey agrees:
I can also say without reservation that most debuting authors should go exclusive with Amazon until they gain traction and can afford to branch out. The increased visibility offered by Kindle Unlimited makes it worth thinking of Amazon as a writer’s personal publisher. Keep in mind that self-published authors can move their works around. KU exclusivity is only for 90 days at a time. Unlike the decision to go with a major publisher, where you lose all control of your work for the rest of your life—and another 70 years for your heirs’ lives—with self-publishing, you can experiment freely. You can dip in and out and try lots of options.
In fact, you don’t even need a full-length book to begin this process. Write a killer short story or novella and price it at 99¢. Then use the five days of free promotion, along with your social media, to get as many eyeballs on your work as possible. Think of this less as discovery than as the first step in establishing long-lasting trust.
Make it easy for a happy reader to sign up for your email list. You need to build an email list because that’s how you directly communicate with those who are putting their trust in you. Start up a list with MailChimp or a similar service. Put an invitation to join and a link at the end of your story (some are now putting this in front, but I find that quite cheeky. You haven’t proven anything to me yet!).
And through it all, continue to do the following:
Set goals, write to a quota, have several projects in development. You are no longer in the one-book business.
Meaning look at your work, have others look at it and give feedback, and figure out how to make your stuff the best it can be.
The principles of business are not difficult to understand. In fact, I’ve put the essential in a book. A business thinks ahead, plans for the long term. It knows there are only two ways to grow: a) find new customers; and b) sell more to existing customers. The former is hard. The latter is where the meat is. And that meat is based on trust.
One more note. Authors misunderstand and misuse social media when they make it primarily about discoverability. What is social media really about? Yep, trustability––real content and interaction and positive engagement, so when you do have something to offer, people will listen.
So put your eggs in the trustability basket. Don’t toss them, one by one, over the wall, waiting for a crowd to gather shouting, “Look! What a great egg! Come over here, everyone!”
That’s Humpty Dumpty thinking, and you don’t want your hopes to shatter like his.
Now, scramble up some thoughts and serve them in the comments.