To Read or Not To Read? That is the question.
We had some requests for specific authors’ posts during a recent Words of Wisdom discussion, so I have searched the archives and found three posts from those authors, on the same subject – reviews and feedback, and how to handle them. I hope you enjoy the discussion, add your own comments, and even respond to others’ comments. The livelier the better.
I’ve invited the original authors of the posts to join us. We hope they will stop by.
Don’t Read Reviews
I know this is going to sound counter-intuitive, and for many authors, nearly impossible, but here’s my advice: don’t read your reviews, ever. Turn off that Google alert. Skip the Amazon reviews section. Ignore your Good Reads’ ratings. And if you must know what a blogger or traditional media reviewer is saying about your book, enlist someone you trust to skim the contents and give you the highlights.
This applies not only to negative reviews, but positive ones. Because here’s the thing. As we all know, a reader’s opinion of a book is enormously subjective. The way they approach a story can vary at different points in their lives, or even their day. They read things into it that you might never have intended–and they’re all going to have vastly different opinions about what worked and what didn’t. I’m always startled when I get feedback from beta readers–everyone always manages to come up with different favorite sections, and least favorites. So, when taking their advice, I usually try to find the commonalities, the issues everyone zeroed in on. In the end, much of what they say is taken with a serious grain of salt. – Michelle Gagnon (1/31/2013)
4.) Listening to Naysayers – Everyone has advice on a topic they have no experience with. It’s rare that people who say “I’ve always wanted to write a novel” have actually even started one, much less finished one. Yet that doesn’t stop them from shelling out advice. Some advice I got was: write what you know, write a shorter story because it’s easier, write for a house that lists what they’re looking for in great detail (i.e., category romance) so you don’t have to think too hard. Surround yourself with positive people and those who support your writing endeavors.
5.) Putting Too Much into Writing Contest Feedback – Generally I found contests to be a good experience. They got me noticed and looked good on my writer resume, but you have to take them with a grain of salt.
As I studied the craft of writing, I entered various national writing competitions to see how my work stacked up. These were mainly through the Romance Writers of America (RWA) and their many opportunities to compete. There was a rush when I received word that my entries were named a finalist. Even my first entry had some success and the first time I entered the Golden Heart contest for aspiring authors in the RWA, I was a finalist. These things can go to your head and you have to stay focused on your objectives. Good feedback and negative feedback can have an effect on you, just as good or negative reviews can. Keep things in perspective.
In contests you get lots of judges’ comments and editor/agent comments when you final, but you have to take whatever works for you and disregard the rest. You must develop a sense of your voice as a writer and not chase every suggestion, otherwise you will lose your instincts by constantly needing reassurance you’re on the right track. – Jordan Dane (2/4/2016)
But I’m thinking I should change my ways. According to an article in the Economist, it’s the sheer volume of reviews–not whether they’re good or bad–that sells books. People are much more likely to “click through” and buy a book if it has received lots of reviews, research indicates. Even when that volume includes a healthy slice of unfavorable reviews, the book still sells better. In fact, it’s better to have some negatives–readers mistrust books that have only favorable reviews.
In her MySpace blog, author Deb Baker discussed the importance of her reviews, and issued an appeal for more of them. She’s right on the money. When it comes to reviews in today’s online marketplace, volume counts.
So, I’m thinking we should join together and become an army of critics. We could post reviews of all the books we’ve read to get the numbers up. Or we could find a midlist writer who has, say, only 9 reviews, and bump him into the double digits (the threshold for boosting sales). It doesn’t matter if you liked the book or not. Just post your review. It would be our own version of crowdsource marketing.
Do you like to post reviews, and do you think writers should post reviews about other books online? Have online reviews played a role in your book’s success? – Kathryn Lilley Cheng (2/23/2010)
- How do you handle reviews and feedback?
- How do you think you should handle reviews and feedback?
- Any other comments on reviews and feedback?
- What do you think about Kathryn’s “army of critics” – “crowdsource marketing?” I’m ready to join. How about you?