My subscription to a writer’s magazine had expired, and I was flipping through the latest issue to decide if I wanted to renew. The annual agent review was in that issue. Even though I’ve decided to indie publish, I read through the agents to see how many of them might be willing to consider me.
Zero. Nada. Not a single agent listed criteria which would include me (or didn’t exclude me.) So, I decided to “create” my own agency. And today I invite you to do the same. Some of you have agents that are excellent, and I am not asking you to criticize or poke fun at your agent or agency. I’m simply giving you the opportunity to create your own brand-new agency, set the criteria, and have some fun. Here’s mine:
S.P. Holly Life-Seasoned Open Arms Literary Agency
Agent: S.P. Holly
Interested in: Stories by writers who have a life seasoned with a wide variety of experiences, and whose stories grab our eyeballs and steal our hearts, not letting go until the last page is turned.
Does not want: Not interested in your gender identity or sexual preference, age, or heredity and ethnicity. And please don’t list your pronouns.
Inclusivity: Everyone is welcome to submit.
Submission guidelines: Send us a great story.
Okay, your turn. If you wish to play creator, please establish your own agency, give it a name, and tell us what you do and don’t want.
Who knows, you might get submissions from some of us here at TKZ.
Everyone in the writing community is part of a long continuum climbing a steep hill. Those who are ahead often reach down their hands to help those who are less experienced.
For three decades, my local writing group, the Authors of the Flathead (AOF), has thrived because of mentors who extended their hands to the rest of us, freely and generously sharing knowledge.
Barbara Schiffman, script consultant and creative producer
One of those mentors is Barbara Schiffman, who worked in Hollywood for 35+ years as a script consultant and creative producer. She reviewed potential projects for literary agencies and production companies like DreamWorks, HBO, Showtime, and more. After retirement, she and her author-husband Glenn moved to Montana in 2019 to live near their grandchildren and settled into a new home.
Before their boxes were unpacked, Barbara jumped in to help local writers. At the community college in Kalispell, she now facilitates monthly seminars about screenwriting sponsored by AOF and her MT Screenwriting Meetup (https://meetup.com/MTScreenwriting/ – not limited to Montana writers).
At a recent meeting I attended, screenwriters had driven long distances from Polson (50 miles), Ovando (120 miles), Helena (220 miles), and Spokane, Washington (240 miles) to hear Barbara. With gas at more than $5/gallon, these are serious writers hungry to learn. The trip is worth it.
That evening, Barbara spoke about how to make a good first impression on people who might buy your stories. She stresses you never have a second chance to make a good first impression: “Get ’em in the beginning or you don’t get ’em.”
Her approach is two-pronged and applies to both to you as the author and to the main characters of your stories.
You, the writer, could be pitching to agents, editors, producers, etc., hoping to stand out among thousands of writers they meet.
Your book’s main character could be pitching to readers browsing thousands of books on virtual and physical shelves.
Both you as the author and your main character have the same goal: seduce the reader into saying, “I’ve got to hear/read more about this person!”
Barbara analyzed countless scripts and learned to read quickly, sometimes simultaneously writing a logline, one or two page synopsis, and comments for her clients.
The first 10 pages make or break a screenplay. Even when they didn’t grab her, she still needed to skim the rest, write a full summary, and make recommendations. The options were pass or consider, strong consider, or consider with recommendations.
An unqualified Recommend was rare. While many scripts were good, they needed to be great to earn a Recommend.
Insider tip: a reader’s analysis of each script or book must be thoroughly documented, including the date received and who submitted it, to protect the producer, director, and others from plagiarism claims.
Next, Barbara put us through an exercise to demonstrate everyone has a unique quality or experience that makes them memorable. She asked each person to give their name, where they’re from, and relate one unusual thing about themselves that isn’t generally known.
She offered her own example of a memorable event that led to a realization: a fire walk with motivational guru Tony Robbins. As she walked across the coals, she thought, This isn’t so hot. Yet afterward, she had a blister on her little toe. Even though her perception had been the walk was no big deal, the physical blister proved to her that, yes, the fire was indeed scorching.
Then she went around the room full of writers, ranging in age from early 20s to 70+, asking for their memorable events. Since I don’t have their permission, I can’t share what they said. But every single person, no matter how ordinary they appeared, had a unique, surprising story that caused the rest of us to say Wow!
Prior to that evening, I hadn’t met several newcomers. Next time I see them, I likely won’t remember their names or where they’re from but I will definitely remember the unique story they told.
That is exactly the effect a writer wants to achieve when meeting with a producer, actor, agent, or editor. According to Barbara, even if they don’t accept your current pitch, if you make a good impression, they will remember you and perhaps offer a different opportunity later.
Your main character must make a similar impact when s/he first walks onstage in the story.
If it’s a script, you want the actor reading it to say, “I have to play that character onscreen.”
If it’s a novel, you want the reader to say, “I have to learn more about this character. I need to buy this book.”
A current character description trend in screenwriting is to be minimalist—hair color, height, age. Barbara considers that “lazy writing.” When she reads scripts, she wants to know more than surface impressions. She says physical traits are important ONLY if they are integral to the plot.
“Less can be more but make it the right less,” she says.
Barbara recommends developing a skill she calls “screenplay haiku”—memorable phrases, especially in dialogue, that she says may wind up in a movie trailer and frequently in common lexicon.
Think: Make my day. (Clint Eastwood, Dirty Harry).
Houston, we’ve had a problem. (Jim Lovell, Apollo 13)
She also mentioned Sheridan’s screenplay of Hell or High Water as a prime example of memorable screenwriting. A number of TKZers have recommended the film. Here’s a scene-by-scene dissection by director David Mackenzie.
The face in the rear-view mirror possessed more distinctive characteristics than you’d normally find in a whole room full of faces. The eyes, black as a curse, were so close to each other they nearly touched, barely bisected by the tiniest nose ever to adorn an adult male face. I’d seen bigger noses on a pizza. The guy had no eyebrows and a mouth that looked like it was assembled in the dark: no upper lip to speak of, and a lower that plumped out like a throw pillow, above a chin as sharp as an elbow.
It wasn’t a nice face, but that was misleading. The man who owned it wasn’t just not nice: he was a venal, calculating, corrupt son of a bitch.
That’s a character most readers will remember!
Thanks, Barbara, for sharing tips on how to make a memorable first impression.
The Kill Zone is honored to have literary agent Mark Gottlieb as our guest today, from the Trident Media Group. Feel free to ask him those burning questions you may have about what he’s looking for, or how he sees publishing trends, or his insights into publishing and the role of literary agents. Welcome, Mark.
Mark Gottlieb attended Emerson College where he helped establish Wilde Press, from a publishing club of students. After graduating with a degree in writing, literature & publishing, he began his career with the VP of Berkley Books (Penguin). Mark’s first position at Publishers Marketplace’s #1-ranked literary agency, Trident Media Group, was in foreign rights. Mark was Exec Assistant to Trident’s Chairman and ran the Audio Department. Mark is currently working with his own client list, helping to manage and grow author careers with the unique resources available to Trident. He has ranked #1 among Literary Agents on publishersmarketplace.com in Overall Deals and other categories.
As a literary agent in major trade publishing at the Trident Media Group literary agency, I receive hundreds of query letters a week. I find that there are so many things an author can do wrong in querying an agent with a submission letter, while there are very few things an author can do right in querying an agent with a submission letter, so it’s really hard to say every single thing an author should avoid in a query letter… Though if I could throw just five glaring problems I tend to see:
1) FINISH THAT MANUSCRIPT: Authors querying an agent before their fiction manuscript is finished/fully-written, or before their nonfiction book proposal is finished/fully-written, is certainly a pet peeve. It makes no sense querying an agent with unfinished work.
2) DON’T AVOID THE LETTER: I would advise against writing query letters that state that the author does not want to write a query letter but has instead opted to merely attach a manuscript or synopsis to let the work speak for itself. Right away the literary agent will know that the author is going to be difficult to work with. The query letter is also essential so it really can’t be skipped.
3) PERSONALIZE THE ADDRESS: It is very impersonal seeing a query letter email from an author addressed to dozens of agents at various literary agencies with a “Dear Agent” greeting. Smaller agencies on those lists might think to themselves that they might not be able to compete with the bigger agencies on that list, opting to bow out, while bigger agencies will think to themselves that they shouldn’t have to put up with that, also opting to bow out. So where would that really leave an author? It’s better to do one’s research and approach the very best agency.
4) READ THE INSTRUCTIONS: Reading and respecting a literary agency’s submission guidelines (usually listed on the agency’s website) is also a good way to get a foot in the door, whereas bucking the system will seldom get a good result. New authors call all the time, asking if they can query us over the phone, and I must always refer them back to our website since we prefer to receive query letters there as a matter of company policy.
5) THINK OF BENDING THE RULES BEFORE BREAKING THEM: Knowing the rules before breaking them is also important, as going outside of genre-specific conventions and norms can be difficult for an author trying to make their major debut. For instance, a book written for elementary schoolchildren should not contain explicit language and content only appropriate for an adult audience. Knowing the proper book-length for the type of book written is also important, since publishers consider their cost of printing/production as well as shipping and warehousing, alongside how to price a shorter versus a longer book.
Trident Media Group, LLC
41 Madison Avenue, Floor 36
New York, NY 10010
As always, the hot button topic of indie/self-publishing versus traditional publishing has generated lots of comments in recent days here at TKZ and one issue that comes up time and time again is the ‘gatekeeper’ concept – basically agents and editors acting as a ‘quality sieve’ for what comes into the publishing pipeline. While I agree this is an imperfect system – there’s no doubt that agents and editors can get it horribly wrong – there does need to be some system of quality control. Doesn’t there?
Nowadays on the indie front, this typically comes from readers who are just as well-equipped to judge what makes a good book as anyone else. But from the standpoint of a writer who relies on her agent to raise the bar for her work – I do wonder how these quality checks and balances will get made in the new era of indie publishing. As a reader, I don’t want to troll through a plethora of e-books that were dashed off prematurely in my search for books to read. Though social media and reviews certainly help, the sheer number of releases makes my head spin and I still fall back on buying e-books from traditional publishers as I know the system of quality control (though imperfect) is at least in place.
As a writer I have a group of beta readers who help me enormously – but though their feedback is invaluable, none of them ever quite bring the perspective my agent does. For all the tough love I get from them, my agent manages to point out ways in which I can improve the manuscript that they never even considered. So my worry is that if I went the indie route the books I put out there would be good but not as good as they could have been….Because my agent’s 25 years of editorial experience in publishing adds a level of input that, quite frankly, none of my other beta readers can match (and they are an amazing group of people whose input I value enormously).
Many members of my writing group have used freelance editors to help polish their manuscripts but with mixed results. Many of these editors aren’t looking to dissuade a writer from publishing a manuscript and so, given that they get paid to edit, aren’t necessarily going to be as upfront about a manuscript’s shortcomings – not if it means putting themselves out of business. I’m sure they are all professionals and do their best but do they act as an objective assessor of ‘quality’ – I’m not sure they can.
Now many of you will argue that this assessment is best left to readers (who will vote with their pocket books as well as airing their online opinions) but it exhausts me to think of all the half-baked e-books that might end up out there, just as it worries me that aspiring writers are becoming ever more impatient to release material before it has been crafted into the best possible shape.
So who do you turn to for editorial guidance? Do you rely on freelance editors to give you much needed input? Are you convinced your own circle of reviewers give you the tough love you need?
Despite being published, I admit I still lack the confidence and experience to know when a manuscript is really, truly, finally ready. Most of my ‘final’ manuscripts end up being revised and reshaped based on input from my agent before they get shown to publishers, and as a result they become significantly better than the ‘best’ I originally could do (okay, so this might say more about my lack of talent…). In a world where we acknowledge the traditional system has many shortcomings, how do we view the concept of ‘quality control’? If that is still even relevant, how do we achieve it?
Recently there was a query letter discussion on one of the lists that I frequent. Everyone chimed in with differing opinions about what works, and what almost guarantees one of those soul-crushing form letter rejections. It made me reflect back on my own letters (and yes, you read that correctly: letters, plural).
Out of curiosity, I asked the multi-talented Luc Hunt from my agency (the Philip G. Spitzer Literary Agency) to dissect two of my query letters. The first was for a book that was roundly rejected (rightfully so, I must say) by every agent I queried.
The second was the letter that got me a nibble for a full manuscript, which eventually led to representation.
So here’s the good, the bad, and the cringe-worthy. Luc’s analysis is below each letter:
Dear Mr. Hunt,
I am looking for an agent to represent my book.
“Adventures of the Almost Wed” tells the story of Alexandra, a young woman attempting to rebuild her life after a failed engagement. The novel takes place over the course of a year, opening with the break-up of the central relationship, and concluding on what was to be their wedding day. In the interim Alexandra confronts obstacles ranging from long-distance maternal disapproval to the challenges of dating a movie star. At the end Alexandra faces the future with a renewed sense of self-worth, and the knowledge that there’s more to life than love and marriage. Written in the first person, the style is similar to that of Helen Fielding in “Bridget Jones’s Diary” and Melissa Banks’ book “The Girl’s Guide to Hunting and Fishing.”
Although this is my first novel, my non-fiction articles and columns have previously been published on numerous websites, including Chickclick.com and Asimba.com.
Thank you for considering “Adventures of the Almost Wed.” I look forward to hearing from you.
This starts off with an all too obvious statement. No one queries an agent unless they are looking for representation. Personally, I respond best when the author gets right to the story. Michelle then goes on to tell about the plot, but does so in a way that overly simplifies the trajectory of the character’s development. She goes so far as to point out the moral. A more engaging summary would reveal an exigency latent in the narrative, and leave out the didactic conclusion. Michelle also compares her work to others, which can be positive, but is a matter of interpretation, and possibly tenuous. It is good to identify both what is familiar and unique about your manuscript. She concludes with an almost apologetic mention of her publishing credits. Politeness is welcome, but if you have little history or are not confident in the prestige of your previous venues, then just state that you are a first time author. There’s nothing wrong with not having a record.
And here’s query letter #2:
Dear Mr. Hunt,
I’m hoping that you’ll consider representing my novel “The Tunnels,” a suspense thriller set at a small East coast university. A serial killer is ritualistically murdering the daughters of powerful men in the tunnels below campus. Special Agent Kelly Jones, a jaded Clarisse Starling ten years into her career, is called in to investigate.
Kelly confronts a daunting list of suspects ranging from tweedy professors to one-armed janitors. Complicating matters further, a grief-ridden father pulls strings to get an investigator with his own agenda assigned to the case. Together, they must find a madman obsessed with pagan sorcery before he claims another victim.
My non-fiction articles have appeared in Glamour, San Francisco Magazine, and CondeNast Traveler, among other publications. The book is set on the campus of Wesleyan University, my alma mater. I researched Norse mythology and neo-paganism extensively before writing “The Tunnels.” All of the rituals outlined in the story are based on fact. I’m planning a series of books featuring Agent Kelly Jones and her continuing efforts to track down serial killers.
I’ve included a brief synopsis and the first chapter of my manuscript. Thanks for considering “The Tunnels.” I look forward to hearing from you.
Michelle’s second query is immediately compelling. She begins with a journalistic statement of the facts that quickly answers the who, what, why, and when of the proposal. Due to this introduction, it is easy for me to be drawn in by the action of her story. She follows the opening with an interesting communication of some of the particulars, grounding her query in what makes it unique. Michelle also gives a more developed biography of herself as an author, and provides us with details of her personal connection to the setting of the novel. This leads me to believe that not only is she an authority on her subject, but that her perspectives are likely to be well researched and credible. The query closes with a brief mention of future projects, and that a synopsis and sample chapter follow. Well done.
LUC’S FINAL COMMENTS:
In conclusion, one could certainly make too much of a query letter. It is essentially a one page introduction of the work and author to their prospective agent. The nature of the thing is surely subjective, yet I hope to have shown at least a few helpful parameters.
Luc wanted me to mention that sadly, the Spitzer Agency is currently not accepting submissions. But his comments apply to most agents, in terms of what they’re looking for and what gets tossed aside.
He also said that recently, the agency has been experiencing a blitz of “spam queries.” Apparently there are companies that will assemble a query letter for you, then send it out en masse to every agent in the business. He recommended against using one of these companies-the deluge has been such that it’s off-putting. The next Da Vinci Code could be buried in that pile, and they probably wouldn’t bother reading the query.
Oh, and by the way…look what I found when I dug through my files. That’s right, a form rejection letter. From my current agent (boy, did we have a good laugh about this).
So if you’re at the querying stage, take heart. Never underestimate the power of persistence. If your letter doesn’t seem to be garnering a good response, take another look at it. Show it to a few people whose opinion you trust, or sign up for a workshop that teaches you to hone it, then send it out again. It might take a few years (it sure took me that long) but in the end, persistence pays off.
For more query submission tips, check out John Gilstrap’s last post here.