Selling Your Books Worldwide


Although globalization has hurt a lot of businesses in this country, it’s helping American writers. Adam Smith’s invisible hand has reached across the oceans, opening up new markets for thrillers and mysteries made in the good ol’ U.S.A.Even if your books aren’t so popular in the homeland, you can sometimes find a fervent readership in another corner of Planet Earth.

For example: I’m a bestselling author in Taiwan. The Mandarin translation of my first novel, Final Theory, sold more than 50,000 copies there. I can make this sound even more impressive by noting that Taiwan has only 23 million people, or about 7.5 percent of the U.S. population. Using some creative math, I estimate that my sales in Taiwan are the equivalent of selling more than 650,000 books in this country. Move over, Grisham!

Why did the book do so well there? I really don’t know, but I think marketing had something to do with it. My Taiwanese publisher, Fantasy Foundation, printed some posters showing the very nifty-looking cover of the Mandarin translation. Better yet, they encouraged bookstores to display the posters. Best of all, they put the same image on a variety of giveaway gewgaws — tote bags, coffee mugs, flash drives. It’s old-school promotion, but apparently it works.

Fantasy Foundation also published my second and third books, The Omega Theory and Extinction. I was especially pleased to see the Mandarin version of Extinction (which was published last month) because most of the book’s plot is set in China — specifically, in Beijing and Yichang and the highlands of Yunnan Province. I knew the book couldn’t be published in mainland China; the thriller describes the mistreatment of political dissidents, a forbidden subject in the People’s Republic. But publishing the book in Taiwanat least opens the possibility that some mainlanders will read it. (Here’s a problem, though: the Taiwanese use traditional complex characters to write Mandarin, whereas the People’s Republic adopted simplified characters after the communists took over the mainland, making it difficult for the Taiwanese and the mainlanders to reach each other’s books.)

I love seeing the Chinese websites that are now promoting the translation of Extinction. I can’t understand a word of it, but the sites look so cool. I’ve tried using the Google translation program to decipher the characters, but usually the software just spits out gibberish. When I applied the program to a Chinese Facebook page I uncovered only one coherent sentence, which turned out to be a comment from (I think) a prospective reader: “This book looks terrible!”

I’m going to assume that in this case, “terrible” is a mistranslation of the Mandarin character for “awe-inspiring.”

Five Key Ingredients to Nurture a Story

JordanDane
@JordanDane
 





I’ve read and heard various posts/discussions on where story ideas come, but for me it starts with one foundational notion—maintaining a fertile active mind. An author’s mind should be a rich soil cultivated for the seed of a story. Many elements can inspire and pique the interest of the author, but it takes a keen sense of storytelling for the seed to germinate into a story the writer wishes to tell. The author must be willing to commit to the project because it will take blood, sweat, and tears to complete the harvest and finish the book.
 
Five Key Ingredients to Nurture a Story
 
1.) Cultivate Fertile Ground
An author’s mind must be open to many things, much like a scientist is inquisitive about the world. I’ve found that passing judgment is a barrier to creativity. (What do you think?) Often research nurtures leaps that bound from one topic to the next until something resonates with the writer and the germination of a book idea begins. The “what if” question is a great place to start. Even if an idea or research topic doesn’t seem likely for one story, that research or notion may work for another book. Stay open to possibility. Sometimes it takes several ideas to make a story. Only the author writing the book will know when the combination is “write.”
 
2.) Stay Thirsty, my Friends
Yes, I’m borrowing the words of “the most interesting man in the world” because the notion fits. An author’s mind must be fluid and should be a sponge for ideas and inspiration. A writer’s constant thirst allows a story to take root and grow. The thirst sustains the writer over a career, but it also enhances his or her quality of life by filling the mind with a passion for learning new things. Flexing the mental muscle keeps the author young, don’t you think? Maybe learning new things allows an author’s brain to fend off age like the movie, “The Curious Case of Benjamin Button.”
 
3.) Heap on the Fertilizer
Yes, I’m going there. Compost and B.S. It takes a willingness to heap on the bull to push the envelope on what’s being published. Writers can look for trends to write and jump on an already established “band wagon,” but I believe every author has the duty to shove on the edge of the creative envelope. Make projects fun. A writer should be willing to write slightly out of their comfort zone to test their skill. It’s a challenge that can stir greater passion and a sense of accomplishment when the work is done. The story should drive the creativity, even if it takes the book and the author to a new place. If an author writes the type of book they want to read, with a good grasp of author craft, I believe they are the marketplace. Others will want to read the book too.
 
4.) Know When to Harvest
At some point an author will have to finish those interminable revisions and get on with it. Hiding out in revision hell too long stifles creativity. That never-ending book will become more of an albatross. Get your proposals out and do it in stages while you start something new to keep your mind distracted while waiting. Keep writing and finish what you start. Don’t walk away from writing a book because you lost interest or faith in the project. You will learn more from working out the problem than abandoning a book because that problem could turn out to be a chronic and recurring issue in need of a fix.
 
5.) Have Patience in Taking Your Crop to Market
Don’t rush the process. Hone your craft and put the time in to make your manuscript flourish. I see too many people rush to self-publishing. bypassing publishers and agents. (I’m in support of self-publishing, so please don’t read into my intent.) Some authors avoid the marketplace (selling a book to a publisher or seeking an agent) because they either don’t know how to do it or they wish to avoid getting that pesky pile of rejection letters. No one likes rejection, but it does build character and cultivates thick rhino skin, which comes in handy even after you’re published. Understanding the marketplace builds on your knowledge of the industry. Sometimes testing your worth in the market will give you much needed feedback. Avoid flying a charter helicopter over NYC and dropping query letters in a blanket snow fall. Be more selective and test a query letter. If it doesn’t provide a nibble or two, try something else and tweak your proposal until you get that “better” form of rejection or a sale.
 
What say you, TKZers?
1.) What triggers a story in you?

2.) What projects are you cultivating this year and where are you in the process of harvesting your crop?
3.) How do you keep the writing fun?

http://www.jordandane.com/YA/crystal-fire.php The latest release from Jordan Dane – Crystal Fire (Harlequin Teen, Dec 2013) The Hunted series.

While Gabriel Stewart trains his army of teen psychics to stop Alexander Reese–the obsessed leader of the Believers–the fanatical church becomes more bent on the annihilation of all Indigo and Crystal children. A storm is brewing on the streets of LA.

What, how and why do you write?

By Joe Moore

In order to sell the books you write, you need to understand some simple marketing basics first. The better you understand these three points, the better you can relate to your audience and them to you. And understanding these points will make you a better writer.

The easiest to answer is the first: What do you write?

At the highest level, you either fall into the non-fiction or fiction column. Non-fiction includes biographies, history, exposés, how-tos, text books, etc. Fairly clear and straightforward.

The other is fiction, or stuff we make up. Mysteries, thrillers, cozies, romance, westerns, horror, science fiction, historicals, and on and on. If you write fiction but you don’t know what kind, stop right now and go figure it out. Even if it’s a hybrid such as historical romance or cozy western, you need to have it clear in your head. The reason you need it clearly defined is that it will help you also clarify and understand your audience.

How can you define what you write? How do you know your audience? Read books that are similar to what you like to write. Compare their styles to yours. See how those books are defined and categorized. That very well could be the answer you’re looking for. Look at the Amazon pages for those books and their authors. Amazon will show you what other books are being bought by the same audience. Go read some of those books and authors. Now you’re zeroing in on the answer to what you write.

The second question is: How do you write? My blogmate, Kathryn Lilley, thoroughly covered the subject yesterday in her post Which Writer Species Are You? Go read it, then come back. I’ll wait here.

Okay, let’s move on to the most important and hardest to address: Why do you write? Why do you get up before dawn to get a few pages in before heading off to work? Why do you give up time with family and friends to type away at your WIP? Why do you feel that if you can’t write, you’ll go crazy? Why do you find yourself on vacation but thinking about plotting, dialog or character development?

Do you write for fame or money or recognition? I sure hope not.

So why do you write?

You must be able to answer that question. Because if you know beyond a shadow of a doubt why you write, it will come out in your work. It will make your words more believable, stronger, and heartfelt. Your reader will know. They may not define it exactly, but they will know. And they will tell others what a great writer you are. It becomes one of the most important descriptions of your writer “job” there is. Be ready at a moment’s notice with your answer. Because “I write thrillers” is easy. Because “I use an outline” is easy. I write because . . . is hard.

Now fellow Zoners, do you know the answer to why you write? Are you willing to share with us?

————–

Coming this spring: THE SHIELD by Sholes & Moore
Einstein got it wrong!

Which Writer Species Are You?

Hey Zoners, this is Kathryn Lilley. I’m trying something a little different today. I’m narrating my post to see how it feels. (Click embedded Player, above). Be sure to comment when you finish reading. Let me know whether you like having audio served with your post.


Here’s my thought about writers: we come in all different flavors and styles. I spent some time today pondering the variety of our styles. Here’s my list of some of the major categories and characteristics of the writer species:  


1) The Proud Pantster


Outlines? You don’t need stinkin’ outlines! To get inspired, you bite the heads off voles and spit them out. Sure, sometimes you have to perk up saggy spots in the pace by throwing in a dead body or two. But hey, that’s the way you roll.


2) The Reluctant Pantster
You always plan to outline, but never get around to it. You feel remorseful that your track record is so haphazard. You  promise to outline the next one.

3) The Writer-Terminator


You churn out an impressive  quota of words every day. No. Matter. What. You finish projects before deadline, and juggle multiple WIPs while breaking the minute mile on the treadmill. Your fellow writers admire you. And resent you.

4) The Unemployable-As-Anything-Else-But-Writer Writer

Thank goodness you can write pretty well, because basically, you have no other marketable skills. If it weren’t for words, you’d be pushing a shopping cart.

5) The Accidental Writer

You didn’t plan to spend your career writing fiction–it just seemed to happen. A series of lucky breaks meant that you didn’t have to work too hard to get published. You don’t like to talk about how you got started–people get annoyed. Besides, nowadays, you are definitely suffering

6) The Cranky Writer

You like having written, but you hate to write. Writing for you is like pulling out a fingernail. And then smearing the blood on the screen.  Your bottom line: Writing. Sucks.

7) The Harried Writer
You cram in your writing time between a million other duties: job, family, life. Your perennial dream is to go on a writer’s retreat. Or simply to take a nap.

8) The On-deadline Writer
See Harried Writer. See also Cranky Writer.

9) The Fantasy Island Writer

Words flow easily from you, in delicious, buttery prose. You landed your agent and a contract with a Big-6 publisher within weeks of finishing your first draft. You don’t understand what people mean when they say they’re “blocked.” When you write, you’re simply taking dictation from a band of leprechauns who conjure stories deep inside your brain.


Just one problem: You don’t actually exist.

 
So here’s my question for you Zoners out there: which writer style, or species hybrid, are you? Can you think of some style categories I missed? Let me know in the Comments.

Thanks for visiting TKZ.

Writing a Mystery is no ‘Joke’

by Clare Langley-Hawthorne

Today I can’t help but weigh in on the latest kerfuffle caused by Isabel Allende’s assertion in an interview with NPR that she wrote her latest mystery novel, Ripper, as a ‘joke’. 

She said that she wasn’t a fan of mysteries but decided to “take the genre, write a mystery that is faithful to the formula and to what the readers expect, but is a joke”… I had to digest that statement for a while before I let the full impact of it sink in (and to read the full interview you can visit:  http://www.npr.org/2014/01/25/265246811/author-interview-isabel-allende so you can see I’m not misquoting or taking her out of context). Then I sat back and fumed because writing should never be a ‘joke’.

Sure, writers can be ironic and tongue in cheek (which is also what Allende maintains she was doing) but they should never disrespect a genre they don’t read or like, by making it sound as though you can fool readers by simply following the ‘formula’ and get away with it. You can’t. Readers see through that. Readers want writing that is authentic.

Once, when I was young and naive I thought I could write a romance novel. I didn’t read them. I didn’t like them. But I actually thought ‘what the hell’ and so I went to a class on how to write a romance…until I realized (after two classes and one failed attempt at writing the first 3 chapters) that I couldn’t. Not in the strict genre sense of a Mills & Boon or Harlequin novel. Why? Because I couldn’t write them authentically. I didn’t love those types of novels and if I attempted one it would probably be with a less than pure heart (I would have been tongue in cheek perhaps or ironic, but not genuine). To the instructor’s credit, he made one thing very clear right from the start: If you thought you could just make money out of writing a romance then you’d come to the wrong place. If you didn’t love reading romances, you would fail. Why? Because you wouldn’t be true to the genre or to the authenticity required for the true writing process.

Back to Isabel Allende – who, I might add, is an author whose work I used to admire.  I loved her magic realism novels, The House of The Spirits, and Of Love and Shadows. But now I’m not sure what to make of her as an author, because I don’t understand what she thought she was doing writing a book in a genre she didn’t like as some kind of ‘joke’ (I’m also totally bemused as to why she would tell someone that was what she was doing in an interview!).

My take away from all of this is that you have to be authentic in all that you write. Your heart has to be in the right place. If you intend to be humorous, ironic or satirical that’s fine – just don’t pretend otherwise, and but don’t use that to disrespect genuine readers and lovers or a particular genre. To do so makes me cringe. 

So, Isabel Allende, you have now lost both my respect for you as a writer, and my love for your books as a reader.  Tell me TKZers, what was your reaction?



A Bit About Awards

@jamesscottbell


In 1996 I was offered a five-book contract by the Christian publisher Broadman & Holman.  
I had proposed bringing the legal thriller genre to the inspirational market, which was starting to explode in the fiction category.
The contract was generous for an unknown scribe, though I did happen to be a slightly-known lawyer. I was the publisher of a legal digest on California search and seizure law (still am, in fact) and in that capacity had made an appearance on national TV during the O. J. Simpson preliminary hearing in 1994. That’s not really something to boast about, as just about every criminal lawyer in America made some sort of TV appearance during the Simpson trial. (It did turn out that the judge in the prelim relied on a case the lawyers missed, and may have found said case in my digest. Always happy to help a judge).
Back to the novels for B&H. The second book I did for them was Final Witness. Now, through the wonder of digital publishing, I am able to bring it back into circulation.

A cold-blooded killer is destroying all who oppose him. Will there be a final witness to the truth?
Young, idealistic law clerk Rachel Ybarra has just been handed a career-making opportunity––helping in the prosecution of an infamous leader of the Russian Mafia. But when the star witness turns up dead, Rachel discovers the case is not merely a battle for the truth––it’s a battle for her life.
The book is available until Friday for a special launch price of $2.99. You can find it on:
At the time I started researching Final Witness I had a law school classmate who worked as an Assistant United States Attorney in downtown L.A. He provided me access to the office and his fellow lawyers, and technical assistance on the nuances of federal prosecutions. The result was a book I remain quite proud of.
After it came out, and completely unbeknownst to me, a new award came along specifically for Christian fiction. The Christy Award (named after Catherine Marshall’s famous novel), had several categories. I got a call from my editor one day to tell me that Final Witness was a finalist in Suspense.
There was a big banquet at the Christian Booksellers Association convention in 2000. Final Witness took home the prize, for which I’ve always been grateful. But that’s only part of the story.
Awards are nice to win, we all know that. It’s not so nice to lose, even though you’re a finalist. You may strain to be happy that you’ve been nominated, but the tight smiles at the Academy Awards each year show just how tough that is to pull off in real life. 
The next year, my follow-up novel, Blind Justice, was also a Christy finalist. This time I didn’t win. And I was a fool for getting so wrapped up in the contest. I could excuse that by saying, “Well, we’re all human, even recovering lawyers.” 

But then I hearken to what Kate Hepburn says to Bogart in The African Queen: “Nature, Mr. Allnut, is what we are put in this world to rise above.” That includes human nature. We show it in all its contradictions in our fiction. But as people in this world we need to learn to keep our heads when all about us are losing theirs (thank you, Mr. Kipling).
So don’t put too much stock in awards, accolades, lists, recognitions. Enjoy them if they come, but don’t stand at the window, nose pressed, lusting after one. You won’t get much sleep that way. And your writing will probably suffer.
The best antidote for awards anxiety is this: go deeper into your work-in-progress. Get involved in your characters’ lives. Give them the attention. Put them through the emotional trauma. Do that and you just may get the kudos that really matter—from readers.   
So what are your thoughts on awards in the arts? 

Do We REALLY Need This?

I am not a Luddite.  While slow to buy into new technologies, I selectively embrace them, much like the popular girl in school who will take the arm of the quarterback, but not the tight end. I was not the first on my block to have a Kindle or an iPod, but I was also spared the embarrassment and the expense of Betamax and a Quad system.  There is a new device, however, upon which Sweet Joseph is going to have to take an immediate and irrevocable pass. This would be something called a “wearable book.”
When I first saw the headline for this I thought that perhaps it was a sort of hands-free device that would enable one to read while stirring a casserole or hefting weights from Point A to B without having to turn a page. Yes, I know, those are called “audiobooks,” but I thought that perhaps this was something different, a device that somehow sensed when your eyes had reached the end of a page and turned or scrolled it for you. No; the wearable book, which results in something called “sensory fiction,” is a vest-like contraption coupled with a specially designed reading device which is designed to physically communicate the emotions of the characters in a novel to the reader as the book is read. My understanding of how this works is that if, say, Jack Reacher is trying to defuse a bomb as its digital clock clicks toward zero, the reader will experience a tingling in the appropriate place which will approximate the feeling Reacher gets as eternity nears.

I’m not making this up. It’s been developed at MIT and if you would like to read all about it in the UK Telegraph you can check out the article here. The folks who worked on this seem to be very sincere; the first story treated to this new technology is “The Girl Who Was Plugged In” by James Tiptree, Jr., a classic science-fiction short story which even people who think that they hate the genre might well enjoy. If they met their threshold definition of success for this device, well, I’m happy for them. My problem with this device — and correct me if I’m wrong — is that it is our job as authors to make the readers hearts and minds go pitter-patter without the aid of an artificial device. Stephen King needed nothing more than the page and the printed word to make my hairs stand on end, repeatedly, in THE SHINING. More recently — much more recently — I have been reading a book due to be published next week titled THE GIRL WITH A CLOCK FOR A HEART by Peter Swanson that has had my brain engaged since the first paragraph. I have been screaming — inwardly and occasionally out loud — since the first page, and not just because I identify with the poor fool who against all logic becomes involved with his college sweetheart, who is not a good person, no not at all. Swanson did that, not a vest.

Please check out the link above, and tell me: are you intrigued? Or isn’t all fiction sensory already, if it’s done right? Isn’t that why we read?