Don’t Read Your Reviews

by Michelle Gagnon

As part of Thrillerfest one year, they gave a special award (if a piece of fossilized poop can be considered an award) to our very own John Gilstrap (even though he’s no longer officially part of this blog, he’ll always be the Friday guy to me). The award was for the Worst Amazon Review, and he won for this little nugget (no pun intended): “The glue boogers in the binding were more captivating than Gilstrap’s torpid prose.”

I know this is going to sound counter-intuitive, and for many authors, nearly impossible, but here’s my advice: don’t read your reviews, ever. Turn off that Google alert. Skip the Amazon reviews section. Ignore your GoodReads ratings. And if you must know what a blogger or traditional media reviewer is saying about your book, enlist someone you trust to skim the contents and give you the highlights.

This applies not only to negative reviews, but positive ones. Because here’s the thing. As we all know, a reader’s opinion of a book is enormously subjective. The way they approach a story can vary at different points in their lives, or even their day. They read things into it that you might never have intended–and they’re all going to have vastly different opinions about what worked and what didn’t. I’m always startled when I get feedback from beta readers–everyone always manages to come up with different favorite sections, and least favorites. So when taking their advice, I usually try to find the commonalities, the issues everyone zeroed in on. In the end, much of what they say is taken with a serious grain of salt.

The same applies to reviewers, naturally. Maybe Marilyn Stasio ate a bad oyster before reading your book, and the nausea she felt skewed her experience. Maybe the Kirkus reviewer was going through a divorce, so the way that you depicted a couple falling apart resonated too strongly with him (or not strongly enough). I know that for my last book, several reviewers felt the plot was tremendous, but the character development was weak. Others loved the characters, but the story left them cold. When writing a review, even when you loved the book, there’s an irresistible inclination to find something to pick at. That‘s what many of us were taught to do in school; otherwise it doesn’t feel like we’ve done the review justice.

As writers, we already have enough voices in our heads. Resist the temptation to let new ones in. This is particularly critical if you’re writing a series; if one reader hated your protagonist, do you really want that small seed of doubt planted in your head? Do you want to be swayed by Merlin57 if he declares that you should be the next winner of the fossilized poop award? 

Even when a review is entirely positive, there are drawbacks. Say a particular reader took a shine to a relatively minor character, and hopes to see more of her in the next installment. Should that be factored into your writing process? I say no, not if that wasn’t part of your initial vision for the narrative.

It’s a challenge not to dive into the fray–especially since, with all the blogs out there, there are potentially dozens of opinions on your prose just waiting to be perused. But avoid the temptation; don’t dive into the rabbit hole. If your book is amassing lots of great reviews and accolades, you’ll hear about it from your editor, agent, and friends. But knowing precisely what’s being said can be detrimental.

*side note: I’d also advise against doing a Google Search for fossilized poop. Trust me on this one.

Events, Schmevents: aka “Yes, we’re open to suggestions”

by Michelle Gagnon

The Illustrious MWA Board

As of last weekend, I’m the newly minted president of the Northern California MWA chapter (please, hold your applause). On the plus side, I was privileged to spend a few days in New York with such luminaries as Charlaine Harris, Greg Herren, Bill Cameron, Harley Jane Kozak, and Jess Lourey; aka, the current MWA board.
 
However, I also suddenly find myself in charge of organizing between 6-8 events this year that will appeal to both crime fiction writers and fans of their work. And let’s just say that all things considered, I’m not much of a planner. Heck, I never even plot out my books.

So frankly, I’m at a bit of a loss. I spent the past few days trying to remember all the local MWA meetings that I’ve attended–and honestly, only a few stick out in my mind (which is probably my fault. I also have a lot of difficulty remembering my parents’ birthdays, and when the cat’s teeth are supposed to be brushed. Which lately has turned out to be: pretty much never. Sorry, Mr. Slippers. I’m sure that someday soon they’ll invent feline dentures.)

Ted Kaczynski

The most memorable meeting for me happened a few years ago, when a retired FBI agent who had been on the Unabomber case from the beginning outlined the entire manhunt for us in the world’s most dramatic and fascinating Powerpoint presentation. In the end, he was also one of the three agents who entered the cabin to arrest Ted Kaczynski. His talk went on for hours, yet I could have sat through it all over again immediately after it ended.

We’ve also done “State of the Industry” panels, featuring an agent, librarian, editor, and bookseller. They always offer frank (and occasionally terrifying) insights into…you guessed it…the state of the publishing industry. That will be a repeat this year for sure.

DO NOT eat here. Seriously.

I’d like to shake things up a bit, though. Maybe have some “field trip” meetings–I have an in with the SFPD Bomb Squad, so possibly a tour of their facility. Or a trip to the morgue (which ironically, former chapter meetings almost sent me to, twice.  For years we held meetings at John’s Grill, which has a really cool Maltese Falcon display, and a really terrible kitchen. I contracted food poisoning not once, but twice, during chapter luncheons. And the second time I had only consumed coffee. I still cringe when I remember their club sandwich.)

But who better to ask than the vast community of mystery readers and writers here? In the interest of that, I’m turning the matter over to you. What are the most memorable local mystery events you’ve attended, author appearances aside? And what kind of dream events do you wish your chapter would hold? (within reason, of course. I’m pretty sure my budget won’t allow for a Bruce Springsteen performance, or anything in that range). Ideally, I want to achieve a balance, so that they’re not all focused on the writing craft. I’d also like to continue avoiding food poisoning, if possible.


Happy Holidays!

AWREATH3It’s Winter break here at the Kill Zone. During our 2-week hiatus, we’ll be spending time with our families and friends, and celebrating all the traditions that make this time of year so wonderful. We sincerely thank you for visiting our blog and commenting on our rants and raves. We wish you a truly blessed Holiday Season and a prosperous 2013. From Clare, Boyd, Kathryn, Kris, Joe M., Nancy, Michelle, Jordan, Joe H., Mark, and James to all our friends and visitors, Seasons Greeting from the Kill Zone. See you back here on Monday, January 7.

When the good old days are anything but.

by Michelle Gagnon

Jimmy Savile

I hadn’t been paying much attention to the Jimmy Savile pedophile scandal–after all, living on this side of the pond, I had no idea who he was. It was just another of those stories that popped up on Twitter occasionally–I was vaguely aware that a deceased former BBC star had been accused of child abuse, years after the incidents took place. But that was about all I knew.

Until one afternoon, I followed a link and read an interview with an alleged former victim. While discussing the abuse she suffered, the woman said, “You have to understand, this happened in the 80s. It was a different time.”

A small part of me instantly bridled at that–after all, I came of age in the 80s, and it was hardly the horse and buggy era. We were well aware that the world wasn’t always a safe place for children. When Adam Walsh was murdered, the entire nation was riveted- and I received a stern lecture from my parents on stranger danger. When a flasher propositioned two girls at my bus stop, the entire East Greenwich police department staked it out for over a week.

But then I remembered my 8th grade English teacher, Mr. X. I won‘t use his real name, because although he’s most likely retired by now, he’s probably still alive and well. Mr. X was one of the more popular teachers in school- he was charismatic and funny.

And, in retrospect, clearly a pedophile.

His M.O. involved choosing one boy in class–my year, it was a sweet kid named Chris. Chris was one of the only kids I knew at the time whose parents were divorced–in Rhode Island, that was still a rarity. Chris lived with his mother, who just happened to be in a community drama group with Mr. X.

It started with Mr. X making inappropriate remarks about Chris’s mother–discussing how sexy she’d looked at rehearsal the night before, or how he couldn’t wait to “stick his tongue down her throat” onstage. We all found this hilarious, to our great discredit. (Chris, although those comments clearly made him uncomfortable, always did his best to laugh along with the rest of the class).

This behavior escalated. Poor Chris would be openly mocked in front of the class. Mr. X would challenge his manhood, usually by mimicking him in a squeaky voice. And if Chris protested, he would take him over his knee and spank him, or make him sit on his lap. And this all transpired in full view of twenty-nine other kids, in the middle of what was supposed to be a safe environment for us- school.

Looking back, I’m utterly mortified that none of us found this behavior odd. We all thought of it as a delightful, entertaining part of Mr. X’s teaching style. And I doubt that Chris ever told his mother what was going on–we were at that age where when your parents asked how school was, you said, “fine,” and went to your room.

Last year, I discovered that a fellow crime writer had grown up in my hometown and attended the same school- including Mr. X’s class, a decade after me. And apparently, ten years later, Mr. X was still up to his old tricks: honing in on one boy and treating him in an entirely inappropriate manner.

As more stories emerge from the Savile scandal, not to mention the horror stories about Jerry Sandusky and the Penn State football program, I’m forced to acknowledge that the 1980s weren’t the enlightened era I thought they were. The awareness of what constitutes sexual abuse was far less clear back then than it is today. I like to think that my daughter will never have to experience anything akin to what Chris suffered in Mr. X’s class– but that if she ever did something like that, she’d know to speak up about it.

YA Scavenger Hunt!


Hi folks! In my new role as a YA author, I’m participating in a very cool online scavenger hunt today. The winners receive a whole stack of free books–and as an added incentive for participating, I’m posting a deleted scene from my novel DON’T TURN AROUND on the page where I’m being hosted! (This was the only scene in the book told from the POV of an adult, which apparently is a YA no-no. But this scene gives insight into what really happened to a fan favorite character in the book, Cody).
It’s a lot of fun, so dive in if you have the time and inclination…
Welcome to YA Scavenger Hunt! This tri-annual event was first organized by author Colleen Houck as a way to give readers a chance to gain access to exclusive bonus material from their favorite authors…and a chance to win some awesome prizes! At this hunt, you not only get access to exclusive content from each author, you also get a clue for the hunt. Add up the clues, and you can enter for our prize–one lucky winner will receive one signed book from each author on the hunt in my team! But play fast: this contest (and all the exclusive bonus material) will only be online for 72 hours!

Go to the YA Scavenger Hunt page to find out all about the hunt. There are TWO contests going on simultaneously, and you can enter one or all! I am a part of the RED TEAM–but there is also a blue team for a chance to win a whole different set of twenty-five signed books!

If you’d like to find out more about the hunt, see links to all the authors participating, and see the full list of prizes up for grabs, go to the YA Scavenger Hunt homepage.


SCAVENGER HUNT PUZZLE

Directions: Below, you’ll notice that I’ve listed my favorite number. Collect the favorite numbers of all the authors on the red team, and then add them up (don’t worry, you can use a calculator!). 

Entry Form: Once you’ve added up all the numbers, make sure you fill out the form here to officially qualify for the grand prize. Only entries that have the correct number will qualify.

Rules: Open internationally, anyone below the age of 18 should have a parent or guardian’s permission to enter. To be eligible for the grand prize, you must submit the completed entry form by DEC 2nd, at noon Pacific Time. Entries sent without the correct number or without contact information will not be considered.

SCAVENGER HUNT POST
Today, I am hosting Ednah Walters on my website for the YA Scavenger Hunt! 

She’s the author of The Guardian Legacy series, and her latest novel is BETRAYED:

Lil isn’t just an average teenager. She’s one of the Nephilim–the descendants of humans and angels–which gives her some serious psi skills and a mission for redemption. Just when Lil thinks she’s found a balance between her normal life with human friends and her training to become a Guardian, someone starts to manipulate the people she loves… and won’t stop until she’s been lured to the dark side.

Ednah’s Bio:

I grew up reading Nancy Drew and Hardy boys mysteries and fell in love with books. I’ve written picture books (unpublished), contemporary and romantic suspense (under the pen name E. B. Walters), and finally YA fantasy under Ednah Walters. AWAKENED (2010) is the prequel to the YA series about the Nephilim, The Guardian Legacy series. BETRAYED(book # 1) is now available wherever books are sold, HUNTED (book # 2) will be released in April 2013. I’m working on FORGOTTEN, the next book in the series. My adult contemporary, the Fitzgerald books, includes SLOW BURN, MINE UNTIL DAWN, KISS ME CRAZY, DANGEROUS LOVE and FOREVER HERS. When I’m not writing, I do things with my family, five children and my darling husband of 20 years. I live in a picturesque valley in northern Utah, the setting for my YA series.

Find out more information about Ednah and her awesome books by checking out the author website or find out more about BETRAYED here!


And don’t forget to enter the contest for a chance to win a ton of signed books by me, hosted author’s name, and more! To enter, you need to know that my favorite number is 6. Add up all the favorite numbers of the authors on the blue team and you’ll have all the secret code to enter for the grand prize!

CONTINUE THE HUNT

To keep going on your quest for the hunt, you need to check out the next author, VICTORIA SCHWAB!

PS…I’ll also be giving away EXCLUSIVE add on content–sections of DON’T TURN AROUND that were deleted from the completed manuscript! So be sure to check it out on Myra Mcentire’s blog!

Enough already.

by Michelle Gagnon

I feel like there’s been an increasingly acrimonious discourse lately on traditional vs. self-publishing, and frankly, I’m tired of it. I’m seeing it at conferences, online, and everywhere in between. Both camps are equally guilty here, in terms of snide comments and blatant put-downs. Those who are under contract with traditional publishing houses sniff at the fact that self-published authors skipped over hurdles to publish what they suspect (but rarely say publicly) must be drivel, or what one writer friend of mine referred to as a “tsunami of swill.”

In the other camp, the self-published authors extol the fantastic revenue returns they’re receiving, a far greater percentage than what they would have gotten from a standard publishing contract. They make lots of references to an archaic business model, implying that anyone who still partakes in it is a fool.

Enough already.

I don’t really care how someone is published, or how many books they sell, or how much money they’re making. But the overall nastiness that’s becoming commonplace is off-putting. The prevailing attitude used to be, “we’re all in this together” among writers, whereas now there’s a schism. And that’s a shame, because both models have their merits.

To those (like me) who are still publishing with the major houses: I’ve read wonderful novels in the past few years that failed to find a home. Sometimes the reason for that was clear–the book was aimed at a very niche market, one where publishers couldn’t envision making a profit. Other times, I was at a loss to know why a particular book didn’t sell. One was an amazing YA novel written by a friend of mine, who ended up self-pubbing on Wattpad. After reaching an extraordinary amount of downloads, she moved it to Amazon and started charging for it. And it’s doing well- IMHO, the publishers lost out on this one. 

To self-published authors: The traditional houses aren’t going anywhere. People frequently point to the music industry, which is a fantastic example. What they fail to take into account is that musicians still aren’t, by and large, self-producing music. Eighty-five percent of the music sold worldwide is still produced by the same music companies that were producing it a decade ago. Many of those companies have merged and/or consolidated, sure. But they’re still around, for the same reason that the big 6 will still be around in a decade. Like it or not (and I’m not, personally, a huge fan of this, but so be it), most of the houses are part of much larger conglomerates. And News Corp and CBS aren’t going anywhere; they’re also unlikely to shed an industry that still feeds into their film and TV franchises. So, no, people who still follow the old model aren’t going to be shoved out, by and large. The midlist might diminish further, but books will continue to be released by those companies well into the future.

There are pros and cons to each model. Self-published authors don’t have the benefit and protection of a contract, so if Amazon decides tomorrow to change those royalty rates, they’re well within their rights to do so. It’s also far more difficult to secure foreign and film/tv rights when you self-pub, and that tends to be the bread and butter of traditional authors.

Traditional authors, meanwhile, do lose out on some royalties that they could potentially be getting. They also have to wait months, and occasionally years, for a book to finally appear on shelves. And advances are not what they once were.


But there’s no right way and no wrong way. Write your book. Publish your book, however you prefer. But please, stop with the mud slinging. At the end of the day, we’re all still pursuing the same dream.

Et Tu, Amazon?

by Michelle Gagnon

So I just emerged from my editing cave (my second draft of book 2 for the PERSEF0NE trilogy is done- whew) to some disturbing news. Digging through a backlog of emails, I came across a few from fans that were extremely troubling. Apparently these fans tried to submit reviews of my book on Amazon, and their reviews either a) never appeared, or b) were abruptly taken down.

Two of the fans send transcripts of the reviews, and they were standard (and positive, thankfully): nothing offensive at all in terms of content.

One of the fans took the time and trouble to write to Amazon, asking why his review was removed. He received this form letter reply:

I’m sorry for any previous concerns regarding your reviews on our site. We do not allow reviews on behalf of a person or company with a financial interest in the product or a directly competing product. This includes authors, artists, publishers, manufacturers, or third-party merchants selling the product.

We have removed your reviews as they are in violation of our guidelines.  We will not be able to go into further detail about our research.

I understand that you are upset, and I regret that we have not been able to address your concerns to your satisfaction. However, we will not be able to offer any additional insight or action on this matter.

Now, I’ve known this fan for years–he’s read (and reviewed!) all of my other books. And he has no financial stake in my work. He also doesn’t sell anything on Amazon, ever–never mind competing products (which would be what, exactly? Other books? Does this mean that I’m no longer allowed to review thrillers by my contemporaries?)

From there, it became even more disturbing. When the fan wrote back and pointed out that he’s never sold anything on Amazon, and doesn’t have any financial interest in my books, they sent another letter–and in this one, the powers that be declared that if he tried to contact them again about reposting, they would REMOVE MY BOOK FROM THE SITE.

That’s right, remove my book. Even though, had he not written, I wouldn’t have a clue that any of this was transpiring.

Hello, Big Brother.

Needless to say, I found this very disturbing, particularly since it doesn’t appear to be an isolated case. After all, two other fans sent similar messages; and I can only wonder how many others had the same experience, but didn’t write to let me know.

All I can think is that this is some sort of misguided attempt by Amazon to try and remedy some of the abuses that came to light in the recent sock puppet debacle (and if you missed all that drama, here’s a link to catch you up). But if so, it’s overkill. These days, with fewer review outlets available to writers, those Amazon reviews can be worth their weight in gold. And on what basis is Amazon is deciding that some posts should be barred? It’s very disturbing.

Thoughts?

Cleveland, City of Lights

When we last met  two weeks ago I was in New Orleans. In the interim I returned home for a couple of days, put out some fires, and then travelled up I-71 North for two hours to attend  Bouchercon 2012 in Cleveland. Bouchercon is an assembly of mystery writers and fans of same, so, like, how could I not go, with it being so close and all?
I was glad I did. If I had stayed home for three days, I would have done nothing but work. I worked at Bouchercon, too, but also 1) reconnected with friends I had not seen for a few years; 2) made some new friends; 3) became better friends with some folks; 4) reconnected with a guy that I worked with some forty years ago; 5) took award-winning author Kelli Stanley and British crime journalists Ali Karim and Mike Stotter — three of the finest folks you will find on this earth —to Mike the Hatter in Broadview Heights, where they each and all found lids that looked wonderful on them; 5) visited the Rock ‘n’ Roll Hall of Fame; 6) had breakfast with my editor and BFF Carol Fitzgerald, and three members of the original Bookachino internet chat room from way back when the internet was in its cradle; and 7) was the target of  an attack by a drunken troll in the men’s room of a theme restaurant near the host hotel. And how was your weekend?

I have to tell you though that one of the best parts of Bouchercon was beginning it and ending it with fellow Killzoner Jordan Dane. If Jordan ever raffles off a dinner with herself, buy up the tickets. She is wonderful company. We had dinner with author Bev Irwin Wednesday night, before the conference really got rolling, and Jordan is unbelievably funny. She was even funnier after dinner, when I was back in my hotel room, and she began texting observations about this, that and the other to me. Hilarious. And yes, Jordan, you can borrow my gun any time you want; just leave me a bullet so that I can take a shot as well.

Saturday night I was blessed by joining Jordan for dinner once again. I found myself seated with about ten million dollars’ worth of talent in the form of Jordan, Rick Mofina, Linda Castillo, and Julie Kramer. It was a celebration of wonderful news for Rick and Linda: they announced their engagement that evening. Just kidding. What was their news, really? Rick that morning had just received the news that his wonderful new novel, THEY DISAPPEARED, entered the Canadian book lists at Number Two. He learned of this from Linwood Barclay, whose own book, TRUST YOUR EYES, remains at Number One on Canada’s list. There is excellent taste up north, all the way around. As for Linda, her Kate Buckholder series, set in the Ohio Amish country about an hour’s drive from me, is on track to be a television series. Linda, if you hear that the producers are looking about for someone to play a rotund English, please tell them that Sweet Joseph is available.

Seeing Wonderful Jordan, however, was not my only encounter with Kill Zone participants. San Francisco’s Michelle Gagnon was in the house for the William Morrow party. Michelle, besides being an incredible wordsmith, has a fashion sense that any and all would envy. I don’t know anything about such matters, but she somehow always seems dressed to the nines without even trying. Everyone gravitates toward her, and rightfully so. It was wonderful to see her again and to get to spend a little time with her. And what conference would be a conference without Kill Zone alumnus John Gilstrap? John, who is always worth being seeing with and listening to, was in the “Cool Kids Corner,” outside of the hotel with the smokers, even though he doesn’t smoke. I was privileged to spend some quality time with him and Matthew Clemens and get several updates and down dates on the state of the industry. I also hear that Kill Zoner Boyd Morrison was in the House, but somehow failed to meet up with him. Boyd, you evaded me this time, but your luck will not last forever.
There’s more, of course, but that should be more than enough to persuade you to attend Bouchercon the next time it’s in your area. It will be in Albany, NY in 2013; Long Beach, CA in 2014; and Raleigh, NC in 2015. You gotta go. And if you do, say hey.


Crime Fiction Rocks at 2012 Bouchercon Mystery Conference!

by Jordan Dane
@JordanDane

I’ll be attending one of my favorite conferences is coming up on Oct 4-7, 2012 in Cleveland, Ohio. Bouchercon is a world mystery convention that has been taking place annually since 1970. It’s open to anyone and is a place for fans, authors and publishing industry professionals to gather and celebrate their love of the mystery genre. It is named for a famed mystery critic Anthony Boucher. During the convention there are panels, discussions and interviews with authors and people from the mystery community covering all parts of the genre. There are signing events for people to meet their favorite authors face-to-face and get books signed. Bouchercon also has the Anthony Awards which are also named after Anthony Boucher. These are voted on by the attendees and given out during the convention. For more, click HERE. Guests of honor for 2012 include: Elizabeth George, Robin Cook, Mary Higgins Clark, Les Roberts, Librarian Doris Ann Norris, and toastmaster John Connolly.

Fellow TKZer Michelle Gagnon and I will be on a YA panel for the first time. I’m really looking forward to that. If you are attending, I’d love to meet you. Please confirm any of these times with the final program.

 
12:15 – 1:05 PM Thurs, Oct 4, 2012
Grand Ballroom B
The Popularity of YA Books panel – How do authors appeal to young readers and keep them interested in reading? Book signing will be held in the dealer room following the panel. Joining Jordan will be Michelle Gagnon, Joelle Charboneau, Bev Irwin, and moderated by Keir Graff.


I’ll be on another fun panel featuring romantic suspense with Heather Graham, Lori Armstrong, C. J. Lyons, with Monette Michaels as moderator. We may have a mystery guest to round out our group. We’re still waiting to hear. Stay tuned.
 

3:50-4:40 PM, Friday, Oct 5, 2012
Location: TBA
“I used to love her, but I had to kill her” Guns & Roses Panel – Moderated by author Monette Michaels, stellar panelists Heather Graham, Lori Armstrong, C. J. Lyons, and Jordan Dane will discuss romance in thrillers. Hallmark doesn’t make a card for “I’d take a bullet for you, honey” but our panel of bestselling authors share their titillating secrets on how they spice up their thrillers with Guns & Roses. (Door prizes and giveaways for those in attendance. Grand prize is a NOOK color e-reader for one lucky winner.)

Prior to this panel, Mike Bursaw will host a “Booze & Broads” signing event at the Mystery Mike’s booth in the dealer Book Room for the authors. Alcoholic libations will be served, a shot at a time.

HERE is the attendees list for 2012, but I understand TKZ’s Joe Hartlaub and Michelle Gagnon will be in attendance (as well as another TKZ veteran, John Gilstrap) so I hope to finally meet them all over a cool beverage.
 
Anyone else going to Bouchercon this year? TKZers—have you ever been? I’d love to hear from you.

Do Giveaways Work?

by Michelle Gagnon

Figment.com has just announced a contest to celebrate the release of my YA debut DON’T TURN AROUND. In keeping with the theme of the book, they’re asking for a story about teen rebels with a cause, in 1,200 words or less. The winner will receive a 13 inch MacBook Pro (a computer that features prominently in the storyline, since it’s sort of a “Girl with the Dragon Tattoo for teens”), and a signed copy of the book.

I’m really excited about this (especially since, for a refreshing change, this time I won’t be the one paying for the grand prize!) However, I wonder…do giveaways really lead to more copies sold?

For my second book, BONEYARD, I held a Kindle contest. Anyone who signed up for my newsletter got their name thrown into the hat (mind you, this was for the Kindle 1, which as a brand spanking new device retailed for $450).
That was, to date, my bestselling novel.
But I was hesitant about repeating that particular contest-after all, signing up for my newsletter didn’t necessarily translate to purchasing the book; and many might simply unsubscribe as soon as the contest ended. (For the record, I didn’t experience an unusually high dip in subscribers in the aftermath). Plus, it was a lot of money to spend without a quantifiable return.

So for my third thriller, THE GATEKEEPER, I decided to take it up a notch. I offered a MacBook (paid for out of my own advance) to anyone who could answer two easy questions about the book.
I received a decent number of entries; certainly not as many as with the previous contest, but a respectable amount. To enter, a reader needed to provide the names of two specific characters, in response to a fairly simple question for anyone who had read the book.

But some people literally sent a full roster of every character in every single one of my novels. One woman emailed me directly twenty times over the course of a day, listing two characters at a time (a few of whom weren’t even from any of my books), asking repeatedly, “These two names? What about these two?”
When I gently pointed out that randomly throwing names at me wasn’t really keeping in the spirit of the contest, she got huffy and fired off a nasty email about how spoiled authors were, and how this was the only way she could get a new computer. Plus, she wasn’t a big reader in general, and found it unfair that she be asked to read something in order to enter a giveaway.

*Sigh. The entire experience ended up leaving a bad taste in my mouth (not to mention a dent in my wallet). So for my fourth book, I skipped contests entirely.

I had no idea that Figment was going to be running this contest until it posted; I love the idea behind it, though. Especially since Figment serves as a virtual writing community. And I’m terribly flattered that they’re offering such an amazing, generous prize.

But will it translate into sales? Hard to say. I know the old 50% marketing adage (half of what you do will work, but chances are you’ll never know which half). But it’s a source of perpetual frustration for every author–where do you concentrate your marketing time and money, especially now that there’s such a huge array of options? Hemingway never had to deal with Twitter (although I suspect he would have been fantastic at it, with his knack for sparse prose).

So what do you think? Has a giveaway ever persuaded you to purchase a novel you never would have picked up otherwise?