Show me the money!

By Joe Moore

dutch11First, some breaking news to share–MONTEZUMA’S WRAAK, the Dutch version of my new thriller, THE PHOENIX APOSTLES (co-written with Lynn Sholes) was released on August 18 by my Netherlands publisher Karakter Uitgevers.B.V. Here’s a look at the cover.

And now for today’s post.

According to a recent article in Forbes, the sale of adult hardcover novels was down 23% in the first half of this year. Despite the downturn, some authors are holding their own. Their names may be familiar. Chances are you’ve read a few of their books. So why are these guys doing so well while most of the industry is in a state of funk? Forbes attributes it to the increasing popularity of ebooks, but even more so the diversification of these writers’ personal brands.

money (Small)James Patterson is a good example. Mr. Patterson signed a 17-book, $150m book deal in 2009 with Hachette. Teaming up with a number of co-authors, he placed 20 titles on Publishers Weekly’s year-end bestseller list. Those titles totaled 10m copies. In addition, he sold 750k ebooks. He’s also expanded into the YA market with great success.

Other examples of authors doing well in tight times is Stephenie Meyer, whose Twilight series at one point accounted for 15% of all books sold in the US; and J.K. Rowling, who is about to jump into the electronic book market by launching Pottermore, her new virtual online bookstore. Pottermore will offer ebook versions of her novels compatible with any e-reader. Other collateral merchandise will be offered as well.

What the numbers don’t show is the quality of the writing. That, of course, is in the eye of the reader. Much criticism has been leveled at James Patterson that his books lack the depth and magic of some of his early works. I see comments on writer forums saying that Patterson has sold out and become an assembly line pouring out books just to make money. The commenters don’t understand why people keep buying his books. It reminds me of what people say about a very popular local restaurant. “No one ever goes there, it’s always too crowded.” The reason James Patterson makes so much money is because bazillions of readers around the world are willing to buy his books. Why? Because they like reading them.

Now for the list of the highest paid authors (May 2010-April 2011). Get out your royalty statements and compare.

James Patterson ($84 million)
Danielle Steel ($35 million)
Stephen King ($28 million)
Janet Evanovich ($22 million)
Stephenie Meyer ($21 million)
Rick Riordan ($21 million)
Dean Koontz ($19 million)
John Grisham ($18 million)
Jeff Kinney ($17 million)
Nicholas Sparks ($16 million)
Ken Follett ($14 million)
Suzanne Collins ($10 million)
J.K. Rowling ($5 million)

What does this mean for writers that make less money that these folks? It means that people still want to buy books and be entertained with good stories. I consider all this to be a very positive sign. How about you? How does this list of mega-authors make you feel? Are you deflated or defiant?

Goin’ through them changes

By Joe Moore

ssAfter 26 years, I’ve canceled my daily subscription to the South Florida Sun-Sentinel. The main reason was delivery issues which I won’t go into here. Suffice it to say, at some point the aggravation factor exceeds the patience factor.

I really enjoy sitting at my kitchen counter each morning sipping my mug of freshly brewed Dunkin Donuts coffee while I peruse the paper. It’s a morning ritual decades old.

So what do I do now? How do I get the local news beyond just watching the network affiliates? Solution: For $5 every four weeks, I subscribe to the digital edition of the paper. It only took a few minutes to realize this is a very cool alternative. Each day, I click on an email link that takes me to a perfect, pristine, crystal clear copy of the paper. This is not a website but the actual newspaper in digital format. It’s searchable. I can zoom in on all photos and ads. I can jump to different sections. I have access to back issues. Everything is there that’s in the printed version and is visually the same.

No more hoping the delivery guy throws the paper in my yard and not my neighbor’s. No more worrying if it will land in a puddle and be a water-soaked log by the time I get it. No more need to put the old newspapers out at curbside for recycle every Thursday. No more chopping down trees.

I have moved from the kitchen counter to my desktop monitor to read the paper and drink my DD. It’s fast, convenient, and fun. I only wish I’d made the switch long ago.

And it’s just another sign of the changing times in print media versus digital format.

How about you? Do you still read an analog version of the paper? Or do you use your phone, tablet or PC instead? Or have you abandoned the local newspaper altogether?

They paved paradise and put up a parking lot!

By Joe Moore

It was announced on Monday that Borders abandoned its attempt to find a buyer and proceeded to declare bankruptcy. They’ll be closing 399 stores and letting 10,700 employees go. The national bookstore chain was the victim to overwhelming debt, losses and changing consumer tastes.

That last one, changing consumer tastes, to me is the real giant killer.

imageChanging consumer tastes translates to print sales tanking while ebook sales skyrocketing. Why? Features and benefits. Ebooks and the devices on which they can be read (including smartphones and tablets) contain more features and benefits than printed books. We’ve discuss that dead horse topic so much on this blog that the smell just won’t go away. But it’s true. Things aren’t just changing, they’ve already changed. The way we buy and read books will never revert to the olden days of just a year or two ago.

I liked Borders. I had a big, beautiful store a couple of miles from my house. I had to drive past a big, beautiful Barnes & Noble to get to Borders. My co-writer and I launched 4 novels from that store. The staff loved us and we loved them. They made us feel great. We sold a lot of books for them. As a matter of fact, we always sold out of their stock and had to give them cartons of books to finish the signing events. Saturday afternoon book launches at our local Borders were always fun.

So what happened to our big, beautiful Borders? They recently tore it down and put up a CVS Drugs. You can buy paperbacks inside if you want. They paved paradise and put up a parking lot.

Borders, RIP.

PCS

By Joe Moore

I’m suffering from PCS–Post Conference Syndrome. Just about all writers including myself live a self-imposed life sentence served in solitary confinement. Sure I can leave anytime I want. After all, it’s a minimum security prison. There are no walls, barbed wire or guards—well I do have a watch-cat who keeps a suspicious eye on me in between catnaps. But in general, writers don’t get out much. As Nancy Cohen remarked in her post last week, she works in a “writer’s cave”.

So it’s a special treat to receive a temporary furlough and head to a writers’ conference. In my TFVI-logo1case, it was ThrillerFest, held each year at the Grand Hyatt in NYC. What an amazing feeling to be awash in a sea of creative minds surrounded by hundreds of writers and fans. And at ThrillerFest, everyone is accessible. Having a casual chat with Ken Follett, Lisa Gardner, James Rollins and Jeffery Deaver is commonplace. But the thing that gets my blood flowing faster is the electric atmosphere created by so many amazing writers all breathing the same air, enjoying the same camaraderie, and sitting side by side in panels sharing so much wisdom and advice.

Running into fellow TKZ blogmate, John Gilstrap is always a pleasure. And there was a rumor that TKZ’s Kathy Pickering was in attendance, but I could never track her down.

A couple of tidbits from the industry panels included some agents predicting that the ratio of ebooks to print books will eventually stabilize at 70 percent ebooks and 30 percent printed books. Someone also pointed out that because of the hundreds of thousands of self-published ebooks now flooding the market, it could result in the eventual end to what many consider a novelty for would-be authors publishing their own manuscripts.

Literary agent Simon Lipskar (Writers House) gave an interesting comment in which he compared the ebook/digital revolution to the industrial revolution. He predicted one possibility that because of the rapid changes in publishing, we might see digital and audio books being released as one. A reader could be listening to a book in her car, pause and enter her house, and resume the book on her e-reader.

The conference wound up with the Thriller Awards going to John Sandford (hardcover), J.T. Ellison (paperback), Chevy Stevens (first novel), and Richard Helms (short story). R.L. Stine was named 2011 ThrillerMaster, and Joe McGinniss received the True Thriller award. The Silver Bullet for her Save The Libraries program went to Karin Slaughter.

ThrillerFest-VII-logo-smallNext year’s ThrillerMaster is the legendary Jack Higgins.

Overall, a good time was had by all. Now I’m back in solitary confinement trying to jumpstart my current WIP, still light-headed from all that creative air and looking forward to next year’s conference.

How about you? Do you like to attend conferences? Which one is your favorite? And do you suffer from PCS?

Thriller Must-haves

By Joe Moore

Next week I head to NYC for ThrillerFest — what many consider summer camp for thriller writers. ThrillerFest is really 3 events bundled into one general heading: CraftFest, AgentFest and ThrillerFest. This year, in addition to the 27 bestselling CraftFest instructors including Doug Preston, Michael Palmer, David Morrell, and our own TKZ blogmate John Gilstrap, the great Ken Follett will be teaching a course called “How Thrillers Work”. Taking a class from a guy who has 130 million copies of his thrillers in print ain’t too shabby.

AgentFest has grown to over 60 top New York agents and editors waiting to hear book pitches and look for that next big seller.

And ThrillerFest boasts two days of panels and interviews by some of the biggest names in the genre. As an added bonus, representatives of the CIA will be on hand to answer all those spy novel questions. And the conference ends with the naming of the 2011 Thriller Awards winners and the celebration of R.L. Stine as this year’s ThrillerMaster. There’s still time to register if you can make it.

On Saturday (July 9), I’ll be on a panel called “Are there must-haves in Thrillers?” My fellow panelists include Karen Dionne, Mike Cooper, William Reed, Larry Thompson, Norb Vonnegut, and F. Paul Wilson. It should be a great discussion.

I believe, as I’ve discussed on this blog before, that there are a number of elements commonly found in most thrillers. So to get in the spirit of my ThrillerFest panel next week, here are 6 general must-haves that I think can and should be found in most contemporary thrillers.

First, let’s define a thriller and how it differs from a mystery?

Although thrillers are usually considered a sub-genre of mysteries, I believe there are some interesting differences. I look at a thriller as being a mystery in reverse. By that I mean that the typical murder mystery usually starts with the discovery of a crime. The rest of the book is an attempt to figure out who committed the crime.

I see a thriller as being just the opposite; the book often begins with a threat of some kind, and the rest of the story is trying to figure out how to prevent it from happening. And unlike the typical mystery where the antagonist may not be known until the end, with a thriller we pretty much know who the bad guy is right from the get-go.

So with that basic distinction in mind, let’s list a few of the most common elements found in thrillers.

1. The Ticking Clock. Without the ticking clock such as the doomsday deadline, suspense would be hard if not impossible to create. Even with a thriller like HUNT FOR RED OCTOBER which dealt with slow-moving submarines, Tom Clancy built in the ticking clock of the Soviets trying to find and destroy the Red October before it could make it to the safety of U.S. waters. He masterfully created tension and suspense with an ever-looming ticking clock.

2. High Concept. In Hollywood, the term high concept is the ability to describe a script in one or two sentences usually by comparing it to two previously known motion pictures. For instance, let’s say I’ve got a great idea for a movie. It’s a wacky, zany look at the lighter side of Middle Earth, sort of a ONE FLEW OVER THE CUCKOO’S NEST meets LORD OF THE RINGS. If you’ve seen both of those movies, you’ll get an immediate visual idea of what my movie is about. High concept Hollywood style.

But with thrillers, high concept is a bit different. A book with a high concept theme is one that contains a radical or somewhat outlandish premise. For example, what if Jesus actually married, had children, and his bloodline survived down to present day? And what if the Church knew it and kept it a secret? You can’t get more outlandish than the high concept of THE DA VINCI CODE.

What if a great white shark took on a maniacal persona and seemed to systematically terrorized a small New England resort island? That’s the outlandish concept of Benchley’s thriller JAWS.

What if someone managed to clone dinosaurs from the DNA found in fossilized mosquitoes and built a theme park that went terribly wrong? You get the idea.

3. High Stakes. Unlike the typical murder mystery, the stakes in a thriller are usually very high. Using Dan Brown’s example again, if the premise were proven to be true, it would undermine the very foundation of Christianity and shake the belief system of over a billion faithful. Those are high stakes by anyone’s standards.

4. Larger-Than-Life Characters. In most mysteries, the protagonist may play a huge role in the story, but that doesn’t make them larger than life. By contrast, Dirk Pitt, Jason Bourne, Jack Ryan, Jack Bauer, James Bond, Laura Craft, Indiana Jones, Dr. Hannibal Lecter, and one that’s closest to my heart, Cotten Stone, are all larger-than-life characters in their respective worlds.

5. Multiple POV. In mysteries, it’s common to have the story told through the eyes of a limited number of characters, sometimes only one. All that can change in a thriller. Most are made up of a large cast of characters, each telling a portion of the story through different angles. Some thrillers are so complex in their POVs that you really need a scorecard. But even with multiple POVs, it’s vital to never let the reader lose sight of whose story it is. There should be only one protagonist.

6. Exotic Settings. Again, in most murder mysteries, the location is usually limited to a particular city, town or locale. But a thriller can and usually is a globetrotting event. In my latest thriller, THE PHOENIX APOSTES, co-written with Lynn Sholes, the story takes place in, amount other locations, the tomb of an Aztec emperor, Sao Paulo, Brazil, the sub-basement burial vaults of Westminster Abbey, Red Square, the Bahamas, a small island off the coast of Panama, and the Paris catacombs. Exotic locations are a mainstay of the thriller genre.

Like any generic list, there will always be exceptions and limitations. But in general, these are the elements you’ll usually find in mainstream commercial thrillers. But the biggest and most important element of all is that a thriller should thrill you. If it doesn’t increase your pulse rate, keep you up late, and leave you wanting more, it probably isn’t a thriller.

Are there any characteristics of a thriller not on my list? What do you look for in a good thriller?

———————-

THE PHOENIX APOSTLES is “awesome.” – Library Journal. Visit the Sholes & Moore Amazon Bookstore.

Book tours and signings and such

By Joe Moore

A few weeks ago, my blogmate John Gilstrap, posted Best Advice Redux in which he said, “Standard book signings are to me a waste of time. Ditto book tours.” I left a comment that I agreed and could prove it was true, at least for me. So that’s the subject of today’s blog: are book signings and tours necessary? And in addition, are the marketing efforts of the publisher important if not critical?

First, let me start with a disclaimer. My comments here are my own opinion based on my personal experience. I fully expect that others will feel different, and have equally compelling reasons to believe that the opposite is true. That’s fine. But here’s what I believe:

You can have a bestselling novel and never conduct a book signing or book tour. I know because I’ve done it—more than once.

The first book I had published was THE GRAIL CONSPIRACY (2005), co-written with Lynn Sholes. It was released by Midnight Ink, a small Midwest imprint of a large and venerable house called Llewellyn Worldwide. We had modest domestic sales with TGC, earned back our advance and experienced an excellent sell-through percentage. Midnight Ink went on to publish our next 4 books including our newest, THE PHOENIX APOSTLES. I don’t know the numbers on TPA yet, but the others (THE LAST SECRET, THE HADES PROJECT, and THE 731 LEGACY) also had modest sales, earned out their advances, and had high sell-through.

Lynn and I did many book signings through the course of the first 4 novels (the Cotten Stone series). Some signings drew impressive crowds while others drew a handful of friends and family. Sometimes we would sell 60-70 copies while other times we would sell just a few. Our number of signings fell off over the years in part because we are located at different ends of the state with over 400 miles in between. We still do a few signings a year, mostly at conferences.

Now, let’s shift gears. THE GRAIL CONSPIRACY was bought by a publisher in the Netherlands (same company that publishes Dennis Lehane, Clive Cussler, John Grisham, Stephen King, and others), dutchtranslated into Dutch and released. They bought it solely because they liked the story, not because it was a bestseller with high numbers in the U.S. In fact, TGC had no significant domestic track record. The only factor that affected the sale of the Dutch version was the efforts of the publisher to market it. Lynn and I never held a book signing in the Netherlands. We never did a book tour. In fact, to this day we have never communicated with our Dutch publisher. THE GRAIL CONSPIRACY (Het Graal Complot) spent 9 weeks on their national bestseller list and earned us more money than our domestic sales for the same book. And all we did was write the book.

sholes_moore_kyotovirus_08Our Dutch publisher went on to buy our next 4 thrillers. Our 4th book in the Cotten Stone series, THE 731 LEGACY (Het Kyoto Virus), also hit the bestseller list in the Netherlands and brought in more earnings than the domestic version.

The same thing happened in Poland. With no track record, our Polish publisher (Grisham, Cussler, Cabot, Tolkien) promoted THE GRAIL CONSPIRACY (Spisek Graala) right onto the bestseller list where polishit sat for weeks. No signings or book tour or any communications from us. Nothing.

Over the years, our books have been translated into 24 languages including Chinese, Russian, Greek and Thai, even Serbian. The majority of the foreign publishers have bought all our books. Almost half were hardcover deals. Many were later republished in paperback. Our foreign royalties have far exceeded all our domestic sales many times over. All done with no book signings. No tours. No communications with these publishers. How can you have a bestselling novel with no personal author involvement? I believe it’s starting with a good book combined with aggressive, savvy publishers who know how to market to their audience.

So, are signings useful? Should writers conduct book tours? Are the publisher’s marketing efforts important? I can only speak for myself, but my answers are, probably not much, no, and definitely yes.

What do you guys think. Do you tour? Do book signings work for you? Does your publisher do a decent job of promoting your books?

———————-

THE PHOENIX APOSTLES is “awesome.” – Library Journal. Visit the Sholes & Moore Amazon Bookstore.

Tips on Pitching your Manuscript

By Joe Moore

At this year’s ITW ThrillerFest VI (July 6-9) we’re once again featuring a portion of the conference called AgentFest. AgentFest is a perfect example of why ThrillerFest is and will always be held in the heart of the publishing industry, NYC. Why? Because this year, we have 60+ top agents and editors from the biggest New York houses ready to hear your pitch and find new talent. This number could not come close to being achieved in any other location or city.

We all know how important it is to prepare when pitching a manuscript to an agent, whether it’s at AgentFest or any other occasion: look professional, act professional, be able to summarize your premise in a couple of sentences, and know that not every book is right for every agent (most of the time, that’s why they say no).

But what about those things you don’t want to do; those things that could wreck you presentation or turn off the agent? Here are a few pitfalls to avoid:

Never refuse advice or feedback. Even if the agent or editor is not interested in your book, many times they will offer suggestions or advice on making it more marketable. Never have a closed mind and think that it’s your way or the highway. Professional agents know the market and are aware of what the publishing houses are looking for at any given moment. Also remember that just because an agent is not interested in your book doesn’t mean the book is not publishable. It’s just not for them.

Don’t begin your pitch by saying that “everyone loves your book. Of course they do, because everyone is probably your family and friends, and the last thing everyone wants to do is hurt your feelings. If they were completely honest with you, it would be like hitting your ego with a sledgehammer. Now on the other hand, if Dan Brown, Ken Follett or Stephenie Meyer read your manuscript and loved it, I would mention that somewhere right after "hello".

Don’t be a pest. By that I mean sending the agent multiple emails, phone calls, letters, presents, or anything else that would quickly become annoying. If the agent says no, the likelihood of you turning them around with a box of Godiva chocolates is not good. Send it to me instead.

Don’t suggest that if the agent wants to know all about you they can visit your website or blog. It doesn’t matter if Michelangelo designed your graphics, James Patterson wrote your text, and Lady Gaga composed the music for your book trailer. The agent doesn’t care. All she wants to know is: who are you, what is your idea, and can you present it in a logical, concise and professional manner.

Even if your manuscript has been rejected before, don’t volunteer that information. As far as the agent is concerned, they’re getting the first look at your idea. They’re also realistic and know it’s probably been pitched before. And the fact that you’re standing there means that if it was, it was rejected. Always remember that rejection is as much a part of the publication process as line editing or cover design. It happens to everyone. Move on.

Don’t claim that no one has ever written anything like your book before. If that’s really true, there’s probably a good reason no one has. But trust me, claiming that what you’ve written is a brand new idea is as compelling as claiming you have the winning numbers for tomorrow’s lotto. What you might want to do is suggest that you’ve completed a unique and original treatment of a well-established theme or premise. That will make sense to the agent.

Never say that your book is going to be the next blockbuster or that it should be made into a movie. The top professionals in the publishing and motion picture industries cannot predict with certainty what will be the next blockbuster or bestseller. Neither can you.

In general, always assume that an agent or editor has already heard every variation on a theme there is, because they have. Much of your success in capturing the attention of an agent is you, not your story. Be enthusiastic but not obnoxious, knowledgeable but not condescending, proud but not conceded, prepared but not pushy. And most of all, be friendly and professional. Your presentation is a foreshadowing of what it would be like to work with you. Agents don’t want to spend a year or more in a wrestling match with a jerk.

Remember that literary agents and editors are people, too. Yes, they can have a tremendous impact on your writing career, both positive and negative. But just like the rest of us, they get excited when they hear a great idea. Treat them as people, not gods.

If you practice all these tips and you have a killer idea for a book, there’s a good chance the agent will hand you her business card and ask for a partial. And if by chance, she asks for a full, go celebrate. You’ve accomplished more than most ever will.

Any other pitching tips out there?

————–
THE PHOENIX APOSTLES is now available online. In stores June 8.

Blind Baby Raised by Worms

By Joe Moore

When I first started attempting to write fiction many years ago, I subscribed to and devoured all the writer’s magazines out there. Writers Digest, Writer, and many more. I read every article, sometimes multiple times, and I would use a yellow highlighter to mark those pearls of wisdom from the experienced wormzauthors on how to be a better writer. Over the years, I accumulated large piles of magazines containing many yellow highlights. When the day came to clean out my closet and give the copies away to some of my writer friends, I first sat down and went through every edition, copying those jewels of advice into one complete list. Today, I will share them all with you. Maybe you might not agree with them all, but there’s a wealth of advice from countless bestsellers that can help improve anyone’s efforts at being a better author.

And if you’re wondering why this blog post is called Blind Baby Raised by Worms, check writing tip number 35. It’s the only one I personally contributed. Enjoy.

1. Easy writing makes hard reading, but hard writing makes easy reading.

2. Surprise creates suspense.

3. Vulnerability humanizes a character.

4. Anything that does not advance the plot or build character should be deleted.

5. Their reaction to a situation shows a great deal about your characters.

6. What your characters say and do under stress reveals their true feelings.

7. Coincidence is used effectively when it sets up a plot complication instead of a resolution.

8. Use all the senses to build your setting.

9. You are not accountable for the absolute accuracy or completeness of your factual information as long as it’s plausible. Write so it sounds right.

10. You can build characterization by seeing your character from another’s viewpoint.

11. The reader doesn’t know how a story will resolve, but they should have no doubt what must be resolved.

12. As a story grows, so should the obstacles.

13. Any word that can be substituted by a simpler word should be.

14. Suspense is created by having something extraordinary happen in an ordinary situation.

15. The simile includes the quality that is being compared as well as the comparison. The metaphor’s comparative frame of reference is only alluded to in the image used.

16. There must always be conflict in some form to keep the story interesting.

17. Deleting “very” usually strengthens a sentence or phrase.

18. Your story must interest you. If it does, there’s a good chance it will interest someone else.

19. Credible prose is not self-indulgent; it exists to illuminate the story, not to show off how clever the writer can be.

20. If you cannot describe your story in one or two sentences, you’re in trouble.

21. Rather than describing your characters, come up with actions that show what they’re like.

22. One way to decide if sex in a scene is necessary is simply to delete it.

23. If it comes easy, it’s a cliché.

24. Don’t give your characters names that are similar, start with the same letter, or are hard to pronounce.

25. A cliché is a sign of a mind at rest.

26. Think of your settings as a character.

27. The reader must feel that your characters were alive before the story began and will live on after it ends.

28. Begin the story where the reader will anticipate what happens next but is compelled to guess wrong.

29. A commercial novel is one that a lot of people buy, finish reading and tell others to read it.

30. The average reader must be considered a genius with the attention span of a two-year-old.

31. To get an editor’s attention, you have about three paragraphs in a short story and three pages in a novel.

32. Conflict, the basis of all good writing, arises because something is not going as planned.

33. Villains never think of themselves as “bad guys”.

34. Always start with the character, not the plot. The needs of the character will drive the plot.

35. Always use a cheap tabloid-style blog title to grab attention.

**********

“Sholes and Moore have been writing stellar thrillers that use religious themes for some time, and their fifth effort, the first to feature Seneca Hunt, is their best yet.” – Booklist

THE PHOENIX APOSTLES, in stores June 8. Available online now at Amazon or B&N!

First-page critique: THE MARONITE

By Joe Moore

We’re getting down to the end of critiquing our anonymous first-page submissions. This one is called THE MARONITE. Enjoy the sample. My comments follow.

A bullet whizzed past his head as he ran down the alley. Somewhere else in the city, the sound of a gunshot would have prompted someone to call to the police. Not here, and definitely not at this hour. The man looked back, his three-piece suit sprinkled with blood. They weren’t far behind.

Fuck! They’re trying to make it look like a mugging.

The thirty-something got to the street, finally reaching his car. He shoved his right hand into his trouser pocket, frantic, his usually carefully coifed hair falling into his eyes. He wiped at the blood and sweat on his forehead. Earlier, the two men had tried to knock him out and failed. Those Krav Maga classes at Chelsea Piers had saved his life, for now. Desperate, he unlocked his car, and then, as his attackers emerged from the alley at a full sprint, dove into the driver’s seat.

Anyone could have easily mistaken the would-be killers for professional football players or ex-military, trained to kill. Both had hefty athletic builds and were over six feet tall. They’d been caught off-guard by their prey’s martial abilities when they had tried to pistol whip him near the front of his building. They wouldn’t make the same mistake twice, though. Those bonuses were too big, and they wanted them too badly. The assailant on the left broke off and situated himself in the street, diagonally from the car. He trained his pistol on the driver while his partner tried to keep their victim from closing his door. But it slammed shut and locked.

They’d failed again.

The driver turned the ignition.

The car revved.

His hand tingled as he pushed the gear shift into first. He watched the tachometer flicker then looked up. It seemed like only a few milliseconds between the explosion from the pistol’s barrel and the sound of windshield glass popping. The bullet hit him in the chest. He could feel the heat as the metal sank into a lung. Blood started rushing out onto his shirt and tie. He let go of the parking brake, disengaging it.

First, the good news. This is a heck of an opening scene. It has strong visuals, a solid sense of place, and enough tension to fill any reader’s plate. The situation is dire. We don’t know who “thirty-something” is—that’s a cliché, by the way—but by the end of the page, we’re all holding our collective breath. It would be hard to imagine someone putting this one down without turning the page. I know I would keep reading to find out if he makes it or not. So overall, I consider this an excellent, attention-grabbing start to an action-packed thriller (or mystery).

Of course, I would be remiss if I didn’t point out a couple of things that bugged me about this example. It’s something we’ve discussed before, but I would refrain from dropping the F-bomb on the first page. Now, granted, if this gets published, anyone that picks up the book has already seen the cover and read the back blurb. So if the marketing department did their job well, the language might not be an issue to the potential customer. But there are a whole lot of folks out there who would see that and put the book back down. If the F-bomb was removed, would it change the story? Would it change the character?

Another thing is that there’s a good bit of telling here, and I don’t think it’s needed. Telling us that the guy is frantic and desperate is redundant to the man’s actions. This scene is so frantic and desperate, we don’t need the writer to say, “Hey, just in case you didn’t get it, let me remind you that my guy is frantic and desperate.” We get it.

Finally, I would shift the last few sentences into a more active voice and eliminate the last few words. Here’s my suggested rewrite:

He felt the hot metal sink into a lung. Blood rushed onto his shirt and tie as he released the parking brake.

Overall, I think this is a promising beginning that just needs a little editing and clean-up. Good job.

So what do you guys think? Would you keep reading?

**********

THE PHOENIX APOSTLES, coming June 8. Preorder now at Amazon or B&N.

First-page critique: THE LATERAL LINE

By Joe Moore

As we continue with our annual springtime first-page critiques, here’s an anonymous submission called THE LATERAL LINE. My comments follow.

Gabriel knew this day would come. It had taken fourteen years and more warnings than he thought necessary but fate had caught up to them. The danger he saw years ago had come to meet them head on. The alarms sounded shrilly over head and the sprinkler system made it rain indoors. An eerie red glow from the emergency generators made navigating tricky, but Gabriel knew where he was going. All he had to do was follow the trail of bodies.

His feet slapped the puddles on the floor as he ran, his breath come in gulps. He had one chance to finish this, to do what should have been done years ago. Fear made his hands shake but he knew he couldn’t fail this time. A side hallway brought him out ahead of the boys he followed and as he rounded the corner he saw he judged correctly. Gabriel stood at one end of the long hallway and watched as his sons walked toward him.

They were silhouetted against the flashing emergency lights and dripped with water, but they walked confidently forward obviously not concerned that their father waited. Half-way up the hallway, they stopped. It was close enough for Gabriel to see the cocky grin on Cross’s face. That only served to convince Gabriel this needed to be done. He brought the gun up and leveled it with Cross’s head. His brother stepped forward, concern etched into his features.

“Just let us walk out of here, Dad. No one else has to get hurt,” Kale said. Cross just glared and kept quiet. Gabriel never took his eyes off the boy.

“I can’t let that happen, Kale. You know that.” Gabriel’s head buzzed with the intrusion he felt from Kale. The psychic push he understood his son was capable of. Gabriel knew if he wavered now, he would end up like the men and women he passed in the hallway. He was the only thing that stood between a terrible mistake and a messy death.

“This ends now,” Gabriel said and pulled the trigger.

I think this is a terrific first draft. It has all the right stuff: conflict, tension, suspense, action, mystery, and more. There’s no doubt that something really bad happened here as Gabriel navigates a “trail of bodies”. And the fact that a father is faced with possibly having to kill his sons is about as tragic as it gets. I assume the two boys are responsible for the multiple deaths, and judging from Gabriel’s determination to stop them, this is not the first time they have killed.

I get the feeling from the statement “The psychic push he understood his son was capable of”, that we’re dealing with the supernatural or horror genre. Just need to get rid of the dangling preposition.

Thankfully, there’s no backstory or flashbacks to slow us down. The author tosses us right into the “middle of things”. Within a few paragraphs, he/she has cut to the chase and we’re whisked along for the ride. There’s a strong sense of place and a threat of immediate danger.

I think the only thing needed is a surgical pass through this sample with a sharp editor’s knife. Despite a need to tighten and clean up, this submission shows great promise and I would definitely read on.

How about you? Would you keep turning the pages to find out what happened?

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