Category Archives: James Scott Bell

How Will Your Book Get Discovered in The Roiling Sea of Digital Publishing?

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Ah yes, this is the question of 2012 for authors (and traditional publishers, for that matter). Last year the question was, Should I self-publish? That question has been answered with, Only if you want an additional stream of income and a growing platform.

Of course, we now have self-pubbing authors jumping on board in numbers approaching the population of China. So everyone wants to know how the heck you get anyone to know you’re out there in this massive, churning, ever-expanding bedlam.

Well, that’s why Digital Book World, an arm of F + W Media, put on a big “Discoverability” conference in New York last week. I did not attend but followed it in real time via Twitter hashtag #DBWDM and the amazing, flying fingers of the indefatigable Porter Anderson. Porter’s nice summary of the conference can be found here.

I came away with some strong impressions and later discussed them with a publishing executive who attended the conference. One option that was expressed was starting an effective SEO campaign, which is one of the many WHITE HAT SERVICES that are offered.He confirmed some of my opinions, and they are as follows:

1. There is No Consensus on What Works

Rick Joyce, Chief Marketing Officer with Perseus Books, said there is a sea of conversation out there, and “there’s too much of it.” While people are trying different things, to truly be effective, “we’ll have to build some stuff that doesn’t exist.”

And when that stuff does exist, is there any guarantee it will be any more effective and certain? I’m not sure we will ever be able to say that.

Publishing has changed forever. As Joyce said, it “is no longer a mature industry.”

So it has to try things and keep on trying. “Standing still is not an option,” says Joyce.

Joe Pulizzi of Content Marketing Institute counseled, “Get uncomfortable. If you don’t feel like you’re running off the road, you are not driving fast enough.”

2. Best Advice Re: Social Media

Willo O’Brien, a creativity consultant, said that having a small, dedicated “army” you are engaged with is more important than your number of followers. So don’t just talk atpeople. “Empower people to speak back to you.”


3. Worst Advice Re: Social Media

“Be everywhere, all the time. Find your customer and give them what they want.” (Shall remain nameless, but works for a Big 6 outfit).

Now, to be fair, maybe the speaker was talking mostly about non-fiction writers who are an “information-based brand” and can spend countless hours hawking books consistent with the brand. I hear if you try a top-ranked Los Angeles SEO company they can provide some critical information on the topic that could support your book launch with content campaigns and optimising your website for search engines.

But for fiction writers (entertainment based), this is horrible advice. It will dilute the strength of your writing and the production of new work. And will not make any discernable difference in sales. The ROI (Return on Investment) is terrible. It’s much better to specialize in one or two social media forms, and concentrate on your writing.

4. Business-speak on Parade

Someone from a Big 6 told the audience, “We are working to build and deploy verticals to construct thematically framed communities.”

Ack! I think that translates to: We are trying new things we hope will attract lots of buying customers to our online site, but that hasn’t happened yet.

I do recognize the challenge traditional publishers face. It is a harsh reality. They are competing against go-to sites like Amazon and Goodreads (10 million plus). This is where people are shopping and browsing. With bookstore placement shrinking, and more and more buying being done online (see chart, below) publishers have to carve out online territory. But can they, when they are essentially late to the game? Some may establish what will amount to a fairly popular blog. But then they have to compete against tens of thousands of blogs, too.

As Kelly Gallagher of Bowker put it, “Perhaps most daunting is that e-reader owners, tablet owners, online book shoppers, customers of different retailers, people of all demographics, readers of all genres are all discovering books in different ways.”
For a writer, one thing you can do is make sure you have an Amazon author page and keep it fresh and updated. That was stated several times at the conference.


5. Search Engine Optimization (SEO)

That was a major topic, and beyond the scope of this blog post. But here are some interesting stats from Define Media Group:

•With 100 million searches per month, 16% of queries typed into Google daily have never been used before.

• You get 65 characters or less in a search result to make your point. Get a main keyword at the top. Branding at the end.

• Your web pages’ headlines should be optimized not just for the content, but for the keywords people are searching for.

• Search engines are very literal…They don’t understand nuance, sarcasm…they (simply) want to see a headline.

It is a good investment of a writer’s time to learn about SEO and incorporate some of that knowledge into your website and landing pages. Failing that employ a specialist: if you’re a drug rehab company then you want someone that specialises in SEO for your field – like Rocket Pilots. The same logic applies if you’re an author. Don’t find a generic ‘we’ll optimise your marketing’ company, find a specialist.

6. Marketing Psychology

Rob Eagar, a marketing consultant, said, “Successful discoverability starts with psychology rather than technology.” IOW, you want to create a feeling in the potential customer that answers the question, “What’s in it for me?”

I certainly think that’s true. But the method may be quite different for fiction than non-fiction.

If someone asks you what your novel is about, Eagar said, and you answer with the plot, you have hindered the sale.

I don’t agree. It is plot copy itself that creates a “feeling” in a fiction reader. If they are looking for a thriller, for example, it’s not persuasive to tell them, “You’ll be thrilled!” Or “You’ll be on the edge of your seat!” The days of that kind of ham-fisted advertising are over.

Instead, give them a foretaste of the thrills with powerful copy that creates the excitement. I tweeted this to the stream: “If we try to tell a reader that ‘thrills are in it for you’ they won’t believe it. The concept must create mini-thrill.”

This is a big one for self-publishers: master the art of cover copy! You can get the straight scoop on that in my query letter and proposal section in The Art of War for Writers.

The Bottom Line

As I said, 2012 is a key year in the digital publishing revolution. Look at how e-commerce has grown when it comes to book buying (it’s the red slice):



Next year it will be even greater, and will continue to grow, and there is going to be some major fallout in some very big companies. But not all. There will be survivors, and a new sort of equilibrium will begin to take shape. Self-publishing will produce more and more writers who are making a living going it alone. Those writers will be the ones who have developed a business mindset and implemented a strategy like the one found in Self-Publishing Attack!

But traditional print publishing is not going away. It will, however, face challenges it will have to meet with paradigm-cracking (and leaner and meaner) innovation. New contract terms will have to be worked out in order to retain and develop writers. Knowing this, writers and their agents are in a better position than ever to negotiate.

The new successes will be centered around thinking win-win, creative partnerships and shared risk/reward.

But whether we writers choose indie or traditional or a combination of both, we still have to figure out how to get our fiction noticed.

The good news is there is one tried and true method that is consistent throughout all marketing platforms: good old word of mouth.

Which comes from quality + consistency x time. The best books and stories you can write, and then more, and more, never stopping, ever.

So resolve to spend less time fretting about marketing and social media and all those things you could be doing to get “discovered” (the list of which never stops expanding), and more time producing words worthy of being discovered.

“I” is for Integrity: Sue Grafton and the Self-Publishing Blowback

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One of those instant, internet explosions broke out this past week after the great Sue Grafton gave an interviewer some opinions on self-publishing. She said that self-publishing was a “lazy” way out. The interviewer pressed her on that, in light of indie successes like John Locke. Grafton responded:
Obviously, I’m not talking about the rare few writers who manage to break out. The indie success stories aren’t the rule. They’re the exception. The self-published books I’ve read are often amateurish. I’ve got one sitting on my desk right now and I’ve received hundreds of them over the years. Sorry about that, but it’s the truth. The hard work is taking the rejection, learning the lessons, and mastering the craft over a period of time. I see way too many writers who complete one novel and start looking for the fame and fortune they’re sure they’re entitled to. To me, it seems disrespectful…that a ‘wannabe’ assumes it’s all so easy s/he can put out a ‘published novel’ without bothering to read, study, or do the research. Learning to construct a narrative and create character, learning to balance pace, description, exposition, and dialogue takes a long time. This is not an quick do-it-yourself home project. Self-publishing is a short cut and I don’t believe in short cuts when it comes to the arts. I compare self-publishing to a student managing to conquer Five Easy Pieces on the piano and then wondering if s/he’s ready to be booked into Carnegie Hall. Don’t get me started. Oops..you already did.
Then the indie blowback began. A good example comes from Hugh Howey, author of the hugely successful Wool:
Sue Grafton thinks I’m lazy. Yeah. Hard to swallow when I look at how many hours I pour into my writing career each week (and weekend).
. . . .
Why in the world is this interviewer asking a buggy whip expert about picking out a new car? What does Sue Grafton know about publishing in today’s market and with today’s tools? Judging by this response, she knows absolutely nothing. Less than nothing, in fact. What she thinks she knows is harmful to aspiring writers.
Ms. Grafton saw the coverage, and asked the blog that originally ran her interview for a chance to respond:
The responses to that quote ranged from irate to savage to the downright nasty  Indie writers felt I was discounting their efforts and that I was tarring too many with the same brush. I wasn’t my intention to tar anyone, if the truth be known. Several writers took the time to educate me on the state of e-publishing and the nature of self-publishing as it now stands. I am uninitiated when it comes to this new format. I had no idea how wide-spread it was, nor did I see it as developing as a response to the current state of traditional publishing, which is sales driven and therefore limited in its scope. I understand that e-publishing has stepped into the gap, allowing a greater number of authors to enter the marketplace. This, I applaud.  I don’t mean to sound defensive here…though of course I do.
. . . .
My remark about self-publishing was meant as a caution, which I think some of you finally understood when we exchanged notes on the subject.
Ms. Grafton went on to say she takes “responsibility for my gaffe and I hope you will understand the spirit in which it was meant.” She added, “I am still learning and I hope to keep on learning for as long as I write.”
Good on her for this gracious response. Sue Grafton has always been on the writers’ side, and her initial comments grew out of this advocacy. Indeed, she stated at the very beginning that she wasn’t talking about the “exceptions” who break out.
Which makes her remarks largely valid. Many (not all!) who self-publish do so too soon. For many (not all!) it IS the “lazy” way, as compared to the hard work of learning the craft, getting better, being honest with yourself about your weaknesses and doing everything you can to correct them.
In that respect her view is not harmful. Indeed, it may be the very thing that saves a writer from embarrassing himself, or striking out expecting indie gold only to find canyons of wet dirt . . . and a reason to sit around Starbucks for the rest of his life grousing over his damned bad luck.
No matter how you publish, you have to earn success, and it ain’t easy. When it comes to encouraging self-published writers, I’m not going to offer pie-in-the-writing-sky. I’m going to offer clear and hard-headed advice that has proved itself over time. Advice that gives you a reasonable chance to make a buck, and maybe a living, by writing.
But a big part of that is not to short change yourself by publishing the first thing you finish. Amazon is not the place to throw up your NaNoWriMo project on December 1 every year.
And that is what Sue Grafton was getting at. She is old school, yes. But it was a school with some classic courses, and there is wisdom there to be heeded.
H/T to The Passive Voice for coverage of this controversy. 

How to Write a Novella

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James Scott Bell
@jamesscottbell 

One of our regular readers, Elizabeth Poole, left a comment on Clare’s Monday post about prequels and sequels. Specifically, Ms. Poole said, “As a writer, it’s been difficult to find information on writing novellas especially. Most articles I read say ‘it’s like a novel, only shorter.’
Hello, Captain Obvious.”

Well, if I may be so bold as to jump into a phone booth (wait, do they have those?) and emerge as Captain Craft––as well as the author of two currently selling novellas––let me take a stab at the subject.

Yes, a novella is obviously shorter than a novel. A rule of thumb puts the novella between 20k and 40k words.

Here are the general guidelines for writing a novella. I say general because, like all writing principles, they are subject to change. But ONLY if you have a good reason for the exception!

1. One plot

The length of the novella dictates that it have one plot. It’s a too short to support subplots. That doesn’t mean you don’t have plot complications.It’s just that you are doing your dance around one story problem.

2. One POV

It’s almost always best to stick with one point of view. Both of my novellas, Watch Your Back and One More Lie, are written in first person POV. That’s because you want, in the short space you have, to create as intimate a relationship between the Lead character and the reader as possible.

As indicated earlier, more than one POV is acceptable if you have a reason for including it. And that reason is NOT so you can fill more pages.

A modern master of the novella is, of course, Stephen King. A look at his collection, Different Seasons, reveals three novellas written in first person POV. The exception is Apt Pupil, which is about an ex-Nazi’s influence over a thirteen-year-old boy. The story thus has a reason for shifting between these two points of view. However, I note that Apt Pupil is the longest of these, and I actually suspect it’s over 40k words, making it a short novel.

3. One central question

There is one story question per novella, usually in the form: Will X get Y?

In Rita Hayworth and the Shawshank Redemption, by Stephen King, the question is, will the wrongly convicted Andy Dufresne survive in God-awful Shawshank prison?

In The Old Man and the Sea: Will the old fisherman, Santiago, land the big fish?

A Christmas Carol: Will Ebenezer Scrooge get redemption?

4. One style and tone

There are novels that crack the style barrier in various ways, but a novella should stick to one tone, one style throughout.

In the old pulp days, novellas were common and usually written in the hard boiled style.

My two novellas are done in the confessional style of James M. Cain––the narrator looking back at his past sins, detailing the consequences of same, with a twist ending.

Romance would have a different tone. Ditto paranormal. Whatever the genre, keep it consistent.

The Benefits of the Novella

Digital publishing has brought novellas back into favor. There are some story ideas that don’t merit 90k words, but may be just right for 30k. The suspense story is particularly apt for this form. One of the great masters, Cornell Woolrich, practically made his career on novellas of suspense.

An indie-publishing writer can charge 99¢ – $2.99 for novellas. They can obviously be turned out more quickly than a full length novel.

Some Suggestions for Writing the Novella

1. Make sure your premise is rock solid

You don’t want to travel down the road of a flabby idea, only to find out after 15k words that it isn’t working. Come up with a premise that creates the greatest possible stress for the Lead character. For example, One More Lie is about a man accused of murdering his mistress. He’s innocent of the crime, but guilty of the adultery. A bit of stress, I’d say.

2. Write in the heat of passion

Novellas are great for the NaNoWriMos among us. Getting the story down quickly releases that inner creativity we long for. And there won’t be the need for as much revision as in a novel, which has subplot complications to deal with.

3. Use white space to designate scene changes

Instead of chapters, the novella usually employs white space between scenes. Some writers do break up a novella into sections designated by numbers. That’s a matter of style. Just don’t say “Chapter 1” etc. It’s not necessary and interrupts what should be the flow.

4. Keep asking, How can it get worse?

Whether your novella is about the inner life of a character (as in The Old Man and the Sea)or the outer life of the plot (as in Double Indemnity) turn up the heat on the character as much as you can.

Think of the novella as a coil that gets tighter and tighter, until you release it at the end.

Some Famous Novellas

The Pearl,John Steinbeck

The Old Man and the Sea, Ernest Hemingway

A Christmas Carol, Charles Dickens

The Body, Stephen King

Double Indemnity, James M. Cain

A River Runs Through It, Norman Maclean

Phantom Lady, William Irish (aka Cornell Woolrich)

So what do you readers thing of the novella form? Any favorites?

And you writers out there, have you tackled the novella? Or at least danced with it?

Reader Friday: Meet our Muses

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Last Tuesday we put out a request for pictures of your muses–we asked to see the people, spirits, or things that inspire you to keep filling the blank page with words.

We received some great results! Here they are, in no particular order:

Dave Williams: Twin Muses

Dave writes, “Besides my dog Merry Christmas, I can’t forget Davyn and Claira, our new twin grandbabies. I don’t get much writing done when they are here, but watching them study the world around them, stare wide-eyed at new things, and grin from ear to ear every time I see them inspires the heck out of me. Everything is new, everything is an adventure, and everything is grist for their little mills.And they make me want to write books that I can read to them as they grow up, so I can pass on my love of books and storytelling to them.”
Wait…you have two precious little angels to inspire you, and a dog named Merry Christmas? Major cuteness, Dave!
BK Jackson: Sunrise in the Desert 
BK sent us a spectacular photo of his desert-spirit muse. 

“My muse, Arizona, has many wonderful facets,” he wrote. “Here’s just one example of her splendor.  No wonder she inspires me.”
Donna Galanti: Star
Donna snapped a photo of her muse, Star the cat. 
“He must write with me every day,” she wrote us. “Star whips his tail at me to write if I stop typing. He even has the nerve to chew on my reference books as I write reminding me to write better. Plus he steals the best window view to stop me from daydreaming. But he keeps me here with my butt in the chair, where I should be. And that is a good muse. (plus see what good company he keeps next to my go-to writing resource as I fast draft a new novel!) 
Basil Sands: All in the Family

“Everyone joined in for the fun,” he wrote. “My wife Mia and my two younger boys.  The two lovely virtual muses settled their differences for long enough to smile for a snapshot, it’s slightly blurry but they are after all imaginary friends who primarily reside in my mind.” (For the back story on Basil’s virtual muses, see Tuesday’s comments!)  

Terri Lynn Coop: Scruffy

Terri sent us a picture of her canine muse, Scruffy. 
“This is Scruffy after a hard day of being my amusement, inspiration, first reader (he’s a great listener), and getting me out from behind the computer for walks,” she wrote. 
Sounds like Scruffy earned his nap, Terri!  
Clare Langley-Hawthorne: Hamish
Clare’s muse is her elegant collie, Hamish.
Joe Moore:  Patio the cat
Joe’s muse is Patio, who is “determined to sleep his life away,” according to Joe.
James Scott Bell: John D. MacDonald
Jim has an illustrious muse: the writer John D. MacDonald, shown here typing away at his desk.
Nancy Cohen: Items of Inspiration
Nancy sent a photo of her collection of things that inspire her. 
“There are troll dolls for my current series based on Norse mythology, a porcelain head of a lady supposed to look like my hairdresser sleuth, a Bad Hair Day mug, and assorted computer oriented knickknacks,” she wrote. “I keep CDs up there but don’t play music when I write. I like silence.”
Jordan Dane: Sancho 

“This is ONE of my rescues – Sancho,” she writes. “We have two dogs and two cats, all from shelters. But this guy makes me laugh every day. He loves sprawling on his belly and ‘snakes’ off the sofa.  Epic cuteness.”

Thanks everyone for sending in your pictures, and feel free to add more about them in the comments. And let us know if we missed anyone’s photo.

Writing for Money is a Good Thing: The K. Bennett Interview

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It’s my pleasure to welcome K. Bennett to TKZ. K’s third Mallory Caine, Zombie-at-Law book, I ATE THE SHERIFF, is releasing this week. I caught up with K. Bennett at Duke’s in Malibu, where he was eating fish tacos and counting the pelicans outside the window.
JSB: What was the inspiration for your series about a zombie lawyer?
KB: Money.
JSB: Could you be a bit more specific?
KB: A publisher offered me money for the concept and my agent and I thought it would be a good idea to a) accept the money; and b) write the books.
JSB: When publishers give you money they usually like you to write the books, right?
KB: That’s been the standard, yes. But I also loved the idea. Zombies were hot at the time, but only as monsters. I thought it was high time a zombie got to be the hero.
JSB: So you’re saying it’s okay to write for the money?
KB: You’re an odd person.
JSB: Excuse me?
KB: Is it okay for a plumber to work for money?
JSB: Mine certainly does.
KB: Okay then. If he’s a good plumber, you don’t mind paying him. If someone’s a good writer, readers don’t mind paying for the books. And the authors get a piece of that transaction. Writing for money is a good thing, because the only way to make money, generally speaking, is to create value. For a writer, that means writing a great book. The two things—money and excellence—go together.
JSB: How did you happen to make your zombie character a lawyer?
KB: Many people think there really is no difference.
JSB: You say you sold the concept. How did you do that?
KB: I put together a précis and the first few chapters.
JSB: Précis?
KB: Basically a tagline, logline and summary. The tagline was: In L.A. practicing law can be hell. Especially if you’re dead.
The logline was based on the first novel, PAY ME IN FLESH: A zombie criminal lawyer defends a vampire hooker accused of the crime the lawyer herself has committed, even as a zombie-killer closes in and the love of her former life comes back as the Deputy DA she must oppose.
The series summary was a few paragraphs, and included world building: all sorts of demonic and paranormal activity is breaking out in Los Angeles, leading to the theory that Satan is setting up a war headquarters here for a new assault on heaven and earth.
JSB: You’ve chosen to use a pseudonym for this series. Can I ask why?
KB: Sure.
[Silence]
JSB: Um, why?
KB: No comment.
JSB: I’ll pick up the tab on your fish tacos if  you tell me.
KB: Done. I have another name that is an established brand. These books are so different I wanted an easy way for readers to see the distinction. The covers and the pen name do that.
JSB: Can you tell us your real name?
KB: I prefer not to.
JSB: Then tell us about this new book, I ATE THE SHERIFF.
 
 
KB: Well, as the title so subtly implies, Mallory Caine, my zombie lawyer, has occasion to eat the Sheriff of the County of Los Angeles. How and why is in the book. Suffice to say that things are not going well in the city. Mallory is representing a werewolf whose ex-wife is trying to take custody of his kids. Her father is in jail. And Satan is on the move.
JSB: What are you working on now?
KB: My third fish taco.
JSB: I mean in your writing.
KB: Ah. I am working on a Mallory Caine short story and, under my other name, several novel, novella and non-fiction projects.
JSB: How about advice for young writers?
KB: I’m all for it.
JSB: I mean, do you have any?

KB: Ah. Well, first off I’d repeat something Lawrence Block once said. “If you want to write fiction, the best thing you can do is take two aspirins, lie down in a dark room, and wait for the feeling to pass. If it persists, you probably ought to write a novel.”
What Larry is getting at here is that it takes more than a minor desire to make it as a writer. You’ve got to be in the grip of it, have a burning desire to do it well.
JSB: Let’s say someone has that. What should they do with it?
KB: Keep it burning. Find a way to stay inspired and motivated. But above all else, produce the words. Set a writing quota. Find out what you can comfortably do each week, up that by 10%, and make that your weekly goal. Add to that the systematic study of the craft.
JSB: You are really talking my language now.
KB: Si finis bonus est, totum bonum erit.
JSB: What’s that?
KB: Another language.
JSB: Oh.
KB: It’s Latin. It means, If the end is good, the rest will be good. The hardest part of the fiction craft is the ending. But you have to nail it. Your last chapter sells your next book, or doesn’t.
JSB: Outside of the Kardashians, you and Tommy Lee Jones are the most famous Ks in America today. How does that feel?
KB: Could you pass the hot sauce, please?
JSB: By the way, what does the K stand for?
KB: Fine writing, I hope.
JSB: Are you going to tell us what the K stands for or not?
KB: It has yet to be revealed. I will someday.
JSB: Just so long as it’s not Korky.
KB: I promise.
JSB: Any last words?
KB: Et tu, Brute?
JSB: No, I mean from you.
KB: Ah. Well, it’s good to reflect on death. You’re not going to be around forever. Your books, most likely, will not be read a hundred years from now, except by accident. What is it besides being a writer that you’ll be remembered for? How do you treat other people? How do you reach out and help those less fortunate than yourself? What will they say about you at your funeral?
JSB: That’s a good way to end this interview. What is it you, K. Bennett, would like someone to say about you as your coffin lies open at the front of the church?
KB: I would like them to say, “Look! He’s moving!”
If you have any questions for K. Bennett today, I’m sure he’ll be pleased to answer them.
K. Bennett will be signing copies of all three of the Mallory Caine books at Mysterious Galaxy in Redondo Beach, Friday, August 24, 7:30 – 8:30 p.m. Go HERE for more information. 

Is “Show, Don’t Tell” Overrated?

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James Scott Bell



There’s a meme developing regarding one of the oldest of fiction writing commandments: Show, don’t tell. Specifically, that this may be an overrated bit of advice. What’s wrong with telling (straight narration) a great deal of a story in the author’s voice? 
It’s worth talking about. 
Here is an excerpt from a thriller which begins in the trenches of WWI. After a descriptive opening paragraph that introduces us to the “cordite-clouded sky” and the lead character, Dr. William T. Majors, Jr., we get this:
A brilliant mathematician, Majors was a scholar and a gentlemen completely out of his affluent Long Island element. Against reasonable odds or definable logic, he was also a private in the U.S. Army and at present trapped in a gash of dangerous dirt between France and Germany known as the Western Front.
That is narrative telling, and set-up. Well, why not? It gets the job done, doesn’t it? 
But wouldn’t we rather be in the head of the character, and let the details become known naturally as we go along? Is there a need to explain all this up front? Does it deepen our involvement, distance it, or matter not at all?
I have a little guideline I call Act first, explain later. I have never read the opening of a published book yet that did not benefit from this guideline, or suffer from its non-use.
Side note: I was talking to a friend recently who is a voracious reader (and was a history major in college). I brought up a particularly popular series of historical novels and he went, “Ugh! It takes SO LONG to get going!” Then he mentioned the James Clavell classic, Shogun. “He gives a lot of background,” my friend said, “but he does it with action. I like that much better.” I try to listen to readers.
Back to the thriller. We are now introduced to a second character, Majors’ childhood friend, John Taylor. They enlisted together. They are in the trench, talking as the sky explodes. “Tell me again,” Taylor says, “what the hell we are doing here?”
Then this:
Both men were scared, though they tried not to show it.
They winced, recoiling again from the thundering bombardment now under way to destroy fortifications and trench systems along a twenty-mile front from Bois d’Avoncourt to Étan.
Okay, that is a pull back from a scene (when there’s dialogue, you’ve got a scene by default) to narrative description. The author is telling us what both men felt, so it’s author voice (and therefore Omniscient POV) by default.
Are we okay with that? Or would it not be better to stay within the POV of Majors, his hands shaking, the bile of fear rising in his throat? (Note: Omniscient POV is out of favor these days.)
A novel works best (even, I am tempted to add, only) when it creates emotion in the reader. One of the reasons for show, don’t tell is to do that very thing. And it ought to start happening on page one.
A few lines down (we’re on page 2 now), Majors has a tender moment:
Majors touched his heart, then pulled a photo of Jane from his tunic’s breast pocket. He could make out her features in the sudden glare of a bomb’s blast. He loved her deeply and felt this was probably his last chance to look upon her face.
More telling. But does He loved her deeply capture the feeling? Or would it have been better to showhis finger gently tracing her features as his heart pounds something that sounds like a dirge? Telling us what an emotion is, rather than creating it in us, wastes valuable front-end real estate in a book.
Now a page of backstory follows. It begins:
Even more than Taylor, Majors had been born and raised in privilege, with every advantage of wealth and sophistication his parents could give him. Majors’ father, the man he’d been named after, was a successful ship line attorney and investment banker. Majors’ French mother had always been a tender caregiver to her son. She was a consummate homemaker and devoted wife . . .
We have left the immediacy of the action and exploding sky for a discursive on background. Now, I believe some backstory is all right in an opening chapter. But I like to keep it brief and firmly grounded in a character’s head and emotions, e.g., He longed to be back in his father’s study, helping him research another brief for the shipping lines he represented, waiting for mother to bring the afternoon tea.
Is there ever a time to just “tell” part of the story? Yes, when you want to get from point A to point B in the least amount of time, e.g., from one location to another.
Otherwise, choose the more intimate way, one character’s immediate POV, and create emotions rather than telling us about them.
There’s even a book that will help you in this regard, Ann Hood’s Creating Character Emotions.
So what do you think? Is “show, don’t tell” overrated? Or is it the mark of the author who knows exactly how to pull readers in? 

5 Things Every Author Needs to Understand About Self-Publishing

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@jamesscottbell

        
So now you are either self-publishing or thinking about self-publishing.
         Yes, welcome to the world of everybody.
         I have a question for you. Do you actually want to make some money at it?
         Here’s the good news: your ficus can make money self-publishing. Your cat, Jingles, can make money self-publishing.
         Of course, by money we are talking about enough scratch to buy some Bazooka at your local 7-Eleven. Or maybe a Venti White Chocolate Mocha at Starbucks. That’s not bad. It’s something.
         But if you want to make some real dime, and keep it coming, there are a few things you need to understand.
1. You are going into business
         The authors who are making significant money self-publishing operate with sound business principles. Which makes many other authors as nervous as Don Knotts.


         “I’m just not wired that way!” they’ll say. “I want to concentrate on my writing! I haven’t got the time or inclination to think about business decisions.”
         But guess what? Even if you have a traditional publishing contract, you’re going to have to give time and attention to business, namely marketing.
         What if you spent a little of that same time and effort learning the principles of successful self-publishing?
         Of course, a lot of authors now want to go right into digital. Well, don’t do it until you fully understand that it’s a business you’re going to be running. That business is you.
         Learn how. The basics are not that hard. In fact, I’ll have a book out soon that’ll help.
2. Your mileage will vary
No one can replicate another author’s record. Each author and body of work are unique. Innumerable factors play into the results, many of which are totally out of the control of the writer.
If you go into self-publishing expecting to do as well as author X, you’ll be setting yourself up for disappointment.
Instead, concentrate on being the best provider of content you can be. See # 5, below.   
3. This isn’t get rich quick
         In the “early days” of the ebook era, those who jumped in with both feet (Amanda Hocking, Joe Konrath, John Locke) and those who had loads of backlist (Bob Mayer) or caffeinated series ideas (Lee Goldberg) got some nice returns.
         Now, the future for the overwhelming majority of writers is about quality production, consistently and over time. A long time. Which is fine if you love to write. 
4. You can’t just repeat “buy my stuff” and expect to sell any of it
        
         We have left the age of sales and are now in the age of social. The way you market today is not by hard sell but by relationship. Even if you’re putting together sales copy, you have to think about how it offers value to the potential reader.
         What isn’t valuable is a string of tweets that are little more than “buy my stuff” or “please RT this” messages. Some authors think it’s a numbers game and repeating these messages will work over time.
         They won’t. They’ll annoy more people than they’ll attract.
5. It is first, and always, about the book
         I don’t care if you can out promote and out market anyone on the internet.
         I don’t care if you can afford to spend $100,000 to place ads for your books.
         If your book fails to catch on with readers or, worse, turns them off, you’re not going to do well over the long haul.
         Which is how it should be, after all. The quality of the writing itself should be the main thing in this whole crazy process.
         So you should concentrate a good chunk of your time, even more than you do on marketing, on a writing self-improvement program alongside your actual writing output.
         One of the reasons I’m conducting intense, two-day writing workshops this year is to take each and every writer who attends to that next level, where green is earned year after year.
          Now is the best time in history to be a writer. No question about it. The barriers to entry have been destroyed and opportunities to generate income have taken their place. But you have to think strategically. Mark Coker, CEO of Smashwords, puts it this way: “The biggest challenge faced by self-published authors, it’s not marketing, it’s not discoverability, it’s adopting the best practices of the very best publishers. It’s about becoming a professional publisher.”
       Of course, if you have trouble with that, you can always partner with your cat Jingles. 
Updates
We’re fast closing in on the Austin, TX 2 day fiction workshop, June 16-17. To get the special room rate, sign up with the hotel before June 1. Details here.
I’ve posted a new writing video on Agents. If you want to know what a pitch session feels like, tune in. 

Jump, and Figure Out What to Do When You’re Up There

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Got an email some time ago from a guy I played high school basketball with. Nice to hear from him. Those were glory days. We had one of the best teams in the city. I wrote back and finished off my email with this: “We had a great team, didn’t we? A bunch of hard working, normal guys . . . and Jim Caruso.”

Caruso. He was a year ahead of me and clearly not wired the same as I was. I was dedicated to being an athlete. I didn’t smoke, drink, party or stay up late. Caruso was the exact opposite. 

To give you a picture, we were once playing in a winter league at another high school. We drove over to Pacific Palisades on Wednesday nights, played, drove home. To get there and back we had to take twisty Sunset Boulevard. 


So I was driving back once after a game. It was a cold night in the canyon, and I carefully guided my Ford Maverick along Sunset. Suddenly, a convertible comes tearing by me. I don’t remember who was driving, but I do remember who was in the passenger seat: Caruso, a cigarette in one hand and a beer in the other, his sweaty blond hair blowing in the wind. I remember he was laughing. 

The thing was, Caruso had all this natural athletic talent. He was about six feet tall and built like a bull. And that’s how he played basketball. He had one speed, full, and I don’t think he ever took a shot that looked the same as any other. He was at his best when driving the lane and jumping in the air…then figuring out what to do once he was up there. Which was usually something very cool that either ended up with the ball going through the hoop or off the wall.

This drove our coach, John Furlong, absolutely crazy. Furlong was a strict disciplinarian and team-oriented coach. He yelled a lot. He got red faced mad at you if you messed up too badly. None of us wanted to be on the wrong side of Coach Furlong.

Except Caruso. He just didn’t seem to care. No matter how mad Furlong got at him, Caruso would take it silently, then go out on the floor and pretty soon do the same thing again. Which was why Furlong wouldn’t start him. But he couldn’t keep him on the bench for long because, despite everything, Caruso was too good not to be in the game, scoring points and grabbing rebounds. 

It was impossible not to like him. He had this infectious smile and he seemed to go through life with a certain damn the torpedoes, full speed ahead kind of joy. In pickup games he’d always be laughing, joking, talking smack and slapping you on the butt when you did something good.  
Jim Caruso graduated in my junior year. The next year we had another great team at Taft High, this one disciplined and predictable, much to the relief of Coach Furlong. Still, I couldn’t help feeling our team lacked a certain, what’s the word, exuberance? I missed seeing Caruso cutting through the key, doing his thing, a thing uniquely his own.

Then one Saturday I was in the gym shooting around and a fellow teammate came in.

“Hey,” he said, “did you hear about Caruso?”

I stopped shooting. “No, what?” I figured maybe he’d been picked up on a DUI or something.

“He’s dead,” my friend said.

I just stared at him, stunned. 

“Killed in a car accident,” he said. 

And I immediately remembered that night I saw Caruso in the convertible, and thought maybe this wasn’t such a shock after all. In fact, looking back, it was both sad and oddly predictable. That year, in our high school yearbook, there was one of those “In Memory Of” pages for students who’d died. It was the last any of us would ever see of Caruso, and that was hard to believe.

I don’t know what was going on in Jim Caruso’s life. The only thing we had in common was basketball. It was enough. I didn’t want to emulate his off the court antics. What I did want to do, when the situation was right, was go for the wild shot, the totally improvised move, just to see what happened. I knew you couldn’t play a whole game that way, but you at least needed to have that kind of fearlessness in your arsenal. 

I draw an analogy to writing here. Discipline, fundamentals and hard work are still the keys, but you have to be willing to “go for it” sometimes. You have to jump in the air and figure out what to do when you’re up there. Fearless.

I still have this indelible picture of Jim Caruso. It was in a pickup game, the first time I’d ever played with him, just before I started at Taft. His name had been whispered to me. Everybody knew about Caruso. I was a little bit intimidated at the prospect of playing with him. But then we started the game and I remember just watching him, marveling at his raw ability. Crunch time came and the game was tied. Caruso did his thing, driving toward the hoop and jumping up with a taller guy all over him. He seemed to hang in the air for a full minute. His legs were splayed and his left elbow (he was a lefty) stuck out like divining rod. And then somehow, some way, he got off a hook shot (it was the only shot available to him) and it banked off the backboard and through the net.

And he came down laughing and turned around and looked at me as if to say, “See? That’s how it’s done, son.”
And sometimes, it is.


I Am Going to Let the Readers Decide

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It’s being said all over the place that the new “gatekeepers” in publishing are the readers. Because of self-publishing, and new initiatives by traditional publishers to go direct to readers via revamped websites, that certainly seems to be the case.
So I have decided to put it to the test by letting readers decide if a new idea of mine will become a series.
About a year ago my son laughingly offered me an idea. He loves to make up titles and concepts, just for fun. “Hey Pop,” he said, “how about a thriller about a nun who is secretly a vigilante? She knows martial arts, and can kick butt when necessary?”
I looked at him quizzically, and then he gave me the (you’ll pardon the expression) kicker: “You can call it FORCE OF HABIT.”
I cracked up. So did he. But he stopped when I said, “I think I’ll do it.”
“I was only kidding,” he said.
“It’s a great concept,” I said. “Original, great title, and I think I can do something with it.”
What I did was start to write it. On the side, as I had traditional contracts to fulfill. But as I played with this story, I got pulled more and more into it.
My martial arts nun I named Sister Justicia Marie (or Sister J, as she’s known by those close to her). I thought up her backstory. She is a former child star who grew up into a drug-using actress who then hit bottom. That’s when she turned her life over to God and entered into the sacred life.
But during her time before the cameras, she studied martial arts (particularly for a Steven Seagal film she was in) and those skills have not left her.
And as I like to dig into themes in my books, I thought this raised a most intriguing question: could a devout nun actually justify violence if it was in the course of doing good, like stopping violent criminals?
When a cop asks her the same question, I heard her say this about the criminal element: “They are the knuckles. I am the ruler.”
I started adding a cast of characters. And then I thought of plotlines, and the idea of a series started to unfold. These would be in novelette form, around 15k words each. I think that’s a good pulp fiction value for the reading dollar.
I even went so far as to commission a talented young artist to do a series logo for me, a nun issuing a flying kick. And then the pitch:
When a nun is viciously attacked, Sister Justicia Marie takes it upon herself to find out what happened. The cops don’t like that. Neither does her Mother Superior at St. Cecelia’s school. But when a couple of hoods try to stick up a liquor store and Sister J brings them down, something is unleashed inside her, something that will either confirm her calling . . . or destroy it.
So now here it is. For KINDLE and NOOK, the first of the Rogue Nuns series featuring Sister Justicia Marie:

Here is my request: I’m asking you, the, readers to decide if the series will go on. By reading FORCE OF HABIT, and offering reviews, you will help me make the decision whether to continue.  
In this case, you are indeed the gatekeepers and the decision makers. So let me hear from you. Thanks!

Writers, Awards and The Journey

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James Scott Bell


This past week TKZ blogmate John Gilstrap and I received the lovely news that we are finalists for a 2012 International Thriller Writers Award. Even lovelier, we are not in the same category, so we can root for each other without tight smiles. John’s novel, Threat Warning, is up for the Best Paperback Original. I’m up in the short story category for One More Lie.
Which prompted a few thoughts on awards, kudos and the writing journey.
Of course, every writer––indeed, anybody who does anything––likes awards and recognition. That’s our nature, and there’s nothing wrong with it. Used rightly, it can be a motivation to good work and striving to get better.
But it should never be a dominating drive, in my view, or it might become a snare and a distraction.
One of my heroes is the late UCLA basketball coach, John Wooden. When I was in high school I got to attend his basketball camp, and talk to him a bit. Coach Wooden gave all of us a copy of his Pyramid of Successand taught us more than just the fundamentals of the game.


“Individual recognition, praise, can be a dangerous commodity,” Coach Wooden once wrote. “It’s best not to drink too deeply from a cup full of fame. It can be very intoxicating, and intoxicated people often do foolish things.”
He was just as clear about losses. Never measure yourself by what you lost, but by how you prepared. That’s the only thing within your control and the only thing you can change.
“I never mentioned winning or victory to my players,” Wooden said. “Instead I constantly urged them to strive for the self-satisfaction that always comes from knowing you did the best you could do to become the best of which you are capable.”
That’s his famous definition of success, and it’s rock solid. When we work hard and know we’ve taken whatever talents we have and pushed them further along, that’s achievement. It’s one of the reasons I teach writing classes and workshops. I love helping writers get to their own next level, whatever it may be for them.
So regardless of what happens at this year’s ITW Awards, I will be happy for the trip to New York with my wife, for hanging out with John and other writers I admire, and appreciating the privilege of being included in such august company.
But then it will be time to come back to L.A. and hit the keyboard again, working hard to be the best I can be. It makes each day its own challenge and, in striving, its own reward. Don’t miss that by letting an inordinate desire for recognition mess with your head.
“I derived my greatest satisfaction out of the preparation, the journey,” Wooden wrote. “Day after day, week after week, year after year. It was the journey I prized above all else.”
*Quotations are from Wooden: A Lifetime of Observations and Reflections On and Off the Courtby John Wooden and Steve Jamison (Contemporary Books, 1997)