About James Scott Bell

International Thriller Writers Award winner, #1 bestselling author of THRILLERS and BOOKS ON WRITING. Subscribe to JSB's NEWSLETTER.

Reader Friday: Writing Space

”I am happiest writing in small rooms. They make me feel comfortable and secure. And it took me years to figure out that I need to write in a corner. Like a small animal burrowing into its hole, I shift furniture around, and back myself into a cozy corner, with my back to the wall … and then I can write.”
—Danielle Steel

What is your ideal writing space?

Giving Characters the Courage to Change

by James Scott Bell
@jamesscottbell

Zachary Scott and Eve Arden

The other day I turned on TCM and caught the last half hour of a film I’d seen before, The Unfaithful (1947). I was pleased because it has one of my favorite actors of that period, Zachary Scott. (This fine actor really needs to be remembered for his body of work, especially in Jean Renoir’s The Southerner). The other lead was the “Oomph Girl,” Ann Sheridan.

The plot: Bob Hunter (Scott) and Chris Hunter (Sheridan) are a happily married couple. One night, when Bob is away on business, Chris kills an intruder in their home. Self-defense, right?

What no one knows (at first) is that the intruder was a man with whom Chris had a one-night tryst during the war. She and Bob had been married only a short while before Bob went off to fight. Lonely and anxious, without letters from Bob, Chris found solace in this man’s arms. She felt guilty about it ever since.

Well, the truth comes out, and Bob is stunned, hurt, outraged. He demands a divorce. Chris pours out her heart to him, admitting the wrong, needing him to understand, wanting to stay married. But Bob remains resolute. Chris accepts the inevitable.

With the secret out that Chris knew the victim, she is tried for murder. But through the fine job done by family friend and lawyer Larry Hannaford (Lew Ayers), she is acquitted. (Let’s hear it for lawyers!)

Bob is still firm about the divorce. He goes to see another family friend, Paula (Eve Arden, who made a career out of playing the good-hearted pal). Paula delivers some plain talk to Bob. Almost like a slap in the face. She tells him about women during the war, how frightening and lonely it all was, especially when no letters came. And aren’t we all human? Don’t we all make mistakes? And are you going to hold on to this bitterness forever?

Bob goes back to his house as Chris is coming down the stairs, her bag packed. Bob asks her what her rush is. Maybe they could talk awhile. Discuss how to split up the property (he’s clearly wanting her to stay so they can reconcile.)

Chris, however, has accepted the divorce and closed off her emotions.

Now it’s time for family friend and lawyer Hannaford to be the voice of reason. (Let’s hear it for lawyers!) He makes a plea for the two of them not to throw away what they have. He leaves telling them this is one case he won’t mind not getting.

Bob sits next to Chris on the sofa and, in a typical 1940s gesture of impending reconciliation, offers his wife a cigarette. She takes it.

Fade out.

And I thought, Nicely done. Because the film utilizes a very helpful tool of the craft—the courage to change motivator.

When a character has to go into pitched battle—physically or professionally or psychologically—he is taking a step that requires courage. We need to see what it is that helps the character overcome the natural fear that occurs when facing such a challenge.

In Bob Hunter’s case, his step is psychological. He has to be willing to put aside the blow to his male ego, admit he’s been wrong in his vindictiveness, forgive his wife, and work at saving the marriage. If he suddenly changed at the end, without any preparation for it, we’d feel a bit cheated. We need to know why he’s taking this step.

So the screenwriters (one of whom was the famous noir novelist David Goodis) gave Bob a “voice of conscience.” That was Eve Arden’s character. By giving Bob a good, old-fashioned talking-to, we are set up to accept his change of heart.

This voice of conscience needs to be someone who is credible, wise, trustworthy. In many movies—mostly from the 30s and 40s—this is a voice from the past (which is set up in Act 1). At a crucial point in Act 3, the Lead hears that voice in his head as he’s walking down the street in torment, e.g., his mothers’ voice saying, Johnny, don’t do it! Once you do it, you’ll do it again, and then you’ll be bad. Don’t break my heart, Johnny!

Then Johnny hears the voice of his parish priest (Irish accent, of course): Don’t do it, Johnny! You’ll break your poor mother’s heart!

Finally, the voice of Johnny’s brother who was gunned down by mobsters in Act 2: You’re nothing but a crumb, Johnny. That’s all you’ll ever be, you hear me? A stinkin’ lousy crumb!

Shortly after this sequence, Johnny will take the courageous step to do the right thing. And we accept it, because we know what motivated the change.

The motivation must be strong: coming from a source the Lead trusts and loves.

The motivation must be clear: there is no doubt about the source (to the Lead and to the audience).

The motivation can be a voice of conscience, or it can be invested in a physical item.

An example of the latter comes from the great Bette Davis film, Now, Voyager (1942). Davis plays Charlotte Vale, the withdrawn, unattractive daughter of a steely, upper-crust matriarch. This mother has dominated Charlotte all her life, convincing her she has nothing to offer the world.

After a nervous breakdown, Charlotte is sent to a sanitarium run by the good Dr. Jaquith (Claude Rains). Charlotte reaches a point where she is ready to take a major step—going on an ocean cruise. This will require her mixing with people socially for the first time.

On the cruise she meets a man named Jerry (Paul Henreid), who is traveling alone (he is unhappily married). Jerry sees the “real” Charlotte, and the two fall in love. Ah, but they know they must part. Jerry gives Charlotte a bunch of camellias before they do.

Charlotte finally comes home to face her domineering mother. And boy, does the mother (the great character actress, Gladys Cooper) try to smash Charlotte right back to where she was before.

This is the key moment (the “mirror moment”) for Charlotte. She is thinking, can I possibly stand up to my mother? She’s too powerful! Will I go back to being the old Charlotte again?

If only there was something to give her the courage to … well, have a look:

Camellias! This emotional association is enough to give Charlotte the courage to stand up to her mother.

So …

… when you get to a point in your manuscript where your protagonist must take a major step, one that requires courage, provide a boost via a voice of conscience, or an item of emotional significance. This boost is most helpful sometime after—or simultaneously with—the mirror moment. Or during the final battle at the end of the book.

Characters exercising strength of will, to confront challenges and transform as a result. That’s what a novel is really all about.

Give them the courage to change.

Reader Friday: Advice

“If you have any young friends who aspire to become writers, the second greatest favor you can do them is to present them with copies of The Elements of Style. The first greatest, of course, is to shoot them now, while they’re happy.” ― Dorothy Parker

What advice would you give an aspiring writer today?

Create Mystery, Not Confusion, in the Opening

by James Scott Bell
@jamesscottbell

Today’s first-page critique raises an important craft issue: how much should you withhold from the reader when trying to inject mystery into the opening scene?

Mystery, one could argue, is the sine qua non of page-turning fiction. Why? Because you want the reader on the hook, desperate to know what happens next. You can’t have that without an element of mystery. And mystery involves holding back information.

Yet this requires a deft touch, especially in the opening pages. You are introducing the readers to the characters and story world. You want them to know enough to get into the scene, you want to dangle a bit of mystery, but you don’t want to overload the exposition. At the same time, you need to make sure the readers are not scratching their heads as they read along.

We’ll chat about all this on the other side of today’s anonymous first page:

***

January 1974
Egypt-Libya border

The blades of the search-and-rescue helicopter cut through salty air one thousand feet above the Mediterranean. The steep escarpment came into Temple’s view, sparse vegetation between ridges. His headset sputtered over the roar of the engines.

“Senator,” said the pilot, “I think that’s Lilah.”

Fingers clenched around the doorframe, Temple leaned into the wind and surveyed the scene below. Vehicles bound for Alexandria were stalled on the hilly pass by Gaddafi’s border patrol. The soldiers had separated the men from the women, holding them at gunpoint away from the caravan. Temple strained to spot the girl. “Where?” he shouted into the mouthpiece, blinking away gritty sand.

“Not with the crowd, sir. Check the port side,” the pilot said. “Look for yellow clothes.”

There. A figure running between boulders, her robes fluttering behind. Lilah was a couple of hundred feet from the group under inspection, concealing herself behind the limestone formations. She looked up at the chopper before plastering herself to the side of a rock. After weeks of reconnaissance, they’d located one of the abducted teenagers, the daughter of the late ambassador.

“She’s hiding from the border patrol,” Temple muttered. “What about the boy? There were two kids.”

“Probably with the caravan. Let me—” The pilot stopped to curse. “We have a problem, Senator.”

One of the soldiers had detached himself from his team to follow Lilah. If she got caught, there was little a single search-and-rescue chopper could do to help. Temple grabbed the AK-47. He did not have the skill to hit the target from this distance, but he could buy her some time.

“Hold position and inform the ground team,” Temple hollered.

Temple’s fingers trembled when he took aim. His stint in the army between world wars had not involved active combat. The helicopter shuddered. With a gasp, Temple tumbled back into the seat. Sweat trickled down his neck.

When he checked the terrain again, Lilah was not where she had been, but her yellow robes made her easy to spot even behind the rocks at the far border of an open space. The soldier in pursuit sprinted across the clearing, toward Lilah. Temple swore and took aim, once more.

Before he could press the trigger, there was a sudden blast on the ground. The soldier’s body disintegrated, ripped into pieces and scattered across the territory. Temple’s mouth fell open, and sounds struggled to escape.

***

JSB: There is much to commend here, not the least of which, of course, is that it opens with action and disturbance. In keeping with the thriller genre, we’ve got a girl in immediate danger as a rescue chopper tries to save her.

The writing is crisp and sure. I like Plastering herself to the side of a rock. I also like how details are marbled in with the action, never slowing things down.

My notes, then, are fine tuning, but with one major issue to resolve.

Let’s do the fine tuning first.

Character Name

I’d give Temple’s first name up front. I thought Temple was the first name of a woman. The next line clears that up, but unless there’s a strong reason we only know this character as Temple throughout (and I can’t think of one), give us the full name.

Dialogue Attributions 

Always place an attribution after the first complete sentence or clause. Thus:

“Not with the crowd, sir. Check the port side,” the pilot said. “Look for yellow clothes.”

Should be:

“Not with the crowd, sir,” the pilot said. “Check the port side. Look for yellow clothes.”

1 + 1 = 1/2

This is a Sol Stein rule I have found quite helpful. Stein, a legendary fiction editor and a novelist himself, held that when you use two different words or terms to describe something, the overall effect is diluted rather than strengthened. The writer should choose the most evocative descriptor and ditch the other one. This sentence threw me:

The soldier’s body disintegrated, ripped into pieces and scattered across the territory.

Something that disintegrates does not rip. The two images work against each other.

I suggest sticking with disintegrated here, and render what that would look like. I see red … but that’s as far as I am going to go before breakfast.

Also, territory implies a huge expanse of land. An exploding body would cover an area.

Cursing

I appreciate the author using The pilot stopped to curse and Temple swore. We’ve had several discussions here at TKZ on this issue. See, for example, here. My view is that the scene loses nothing, and no potential readers will be turned off when they sample the book.

And now for my main issue …

I’m not a writer of military thrillers, so perhaps others can chime in (Brother Gilstrap?). But here we have a United States Senator, probably in his mid-60s, in a military chopper, firing an AK-47 (would this be the correct weapon in this context?) We’re told the senator doesn’t have great skill and that he was never in combat. So how on earth is he in this position, as opposed to trained military? Perhaps the author is withholding this information to extend a mystery. Maybe the next page gives us the whole story. Ha!

But let’s deal with what we’ve got.

My standard advice in the opening is to act first, explain later. But as with all axioms, it requires some expansion. There are times when we need a bit of exposition to clue us in, or a line of backstory to explain a situation (Note: In workshops I tell my students they can have three lines of backstory in their first ten pages, used all at once or together.)

It would not be hard to come up with an interior thought or a couple lines of dialogue to at least give us a hint of why this situation has occurred. We don’t need all of it … yet. But as is, I fear readers are likely to think the situation isn’t plausible.

Also, why aren’t the soldiers firing back at the low-flying chopper?

To sum up, this is fine thriller style and potentially a gripping opening scene. If the major issue I’ve mentioned can be cleared up—and if the weaponry and other military details are sound—we’re off to a great start.

I’m at a writers conference today and may not be able to comment as much as I’d like. So have at it, TKZers. Anything else you’d like to offer our anonymous author?

Don’t Kill Your Darlings—Give Them a Fair Trial!

by James Scott Bell
@jamesscottbell

I’ve never been a big fan of the writing admonition to Kill your darlings. It’s been a virtual axiom among writers for decades. Yet it seems to me about as useful as Destroy your delight and as cold-hearted as Drown your puppies.

I mean, if something is your darling, should your first instinct be to end its life? Sounds positively psychopathic.

Isn’t a darling at least owed a fair trial?

The phrase itself has its origin in a lecture on style delivered by the English writer Sir Arthur Quiller-Couch back in 1914. He said:

To begin with, let me plead that you have been told of one or two things which Style is not; which have little or nothing to do with Style, though sometimes vulgarly mistaken for it. Style, for example, is not—can never be—extraneous Ornament … [I]f you here require a practical rule of me, I will present you with this: ‘Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it—whole-heartedly—and delete it before sending your manuscript to press. Murder your darlings.’

At least Sir Arthur was honest enough to call it murder! But murder requires malice aforethought, and that is a terrible way to think about a darling.

Darlingicide should be outlawed, not encouraged!

Stephen King strikes the right balance. In his book On Writing King says the whole idea behind “kill your darlings” is to make sure your style is “reasonably reader-friendly.”

Which means sometimes a darling stays, sometimes it goes, and sometimes you give it a skillful edit.

It’s mostly a matter of ear, what it sounds like. It’s that thing called voice, which is (as I’ve defined it) a synergy of author, character, and craft. You can develop an instinct for the right sound. The more you practice, the better you get.

Begin by being aware of three areas where darlings tend to present themselves:

  1. Metaphors, Similes and Turns of Phrase

I love writing that creates striking word pictures. That’s why I dig Raymond Chandler over most of his contemporaries. I mean, come on, you have to love things like this:

I lit a cigarette. It tasted like a plumber’s handkerchief. (Farewell, My Lovely)

It was a blonde. A blonde to make a bishop kick a hole in a stained glass window. (Farewell, My Lovely) 

From 30 feet away she looked like a lot of class. From 10 feet away she looked like something made up to be seen from 30 feet away. (The High Window) 

Obviously, finding just the right touch for this is crucial. I use metaphors and similes in my Mike Romeo series, because it’s true to his character. But my wife (and first editor) is usually right when she says, “This is too much” or “I have no idea what this is supposed to mean.”

Then I don’t kill the darling. But I do show her the door. Much more civilized.

  1. Dialogue

There’s a fine line between memorable dialogue and dialogue that seems to be straining too hard to be memorable.

In Revision and Self-Editing I suggest “one gem per act” as a rule of thumb. A line that really shines. One that you work and re-work.

In my workshops I’ll use an example from the movie The Godfather. It’s in the scene where Michael comes to Las Vegas to tell Moe Green that the Corleone family is taking over. Moe Green is furious. He shouts, “Do you know who I am? I’m Moe Green! I made my bones when you were in high school!”

Actually, no, he doesn’t say that. That wouldn’t be all that memorable. Here’s the actual line: “Do you know who I am? I’m Moe Green! I made my bones when you were going out with cheerleaders!”

Ah…

Perhaps this line went through a few iterations. Anything more added to it would have killed the effect. It would have been too darling.

Make sure your dialogue is true to the character who speaks it and true to the moment.

  1. Emotional Beats

Some time ago I read a scene from a manuscript by a young writer. It involved two women who are natural adversaries. The dialogue was pretty good between these two, but unfortunately it was slowed down considerably by line after line of emotional beats. Here’s an example of what I mean (I’m making this up):

“I don’t know what you mean,” Audrey said.

Sally felt the pull on her heart. Did Audrey really not know? How could she not?

“Do I have to spell it out for you?” Sally said. Her hands trembled as she waited for Audrey to answer.

“Maybe you’re talking about Frank,” Audrey said.

Frank’s name on Audrey’s lips made Sally stiffen. If only Frank were really there! But she mustn’t let Audrey see any longing in her eyes.

“I think we should leave Frank out of this,” Sally said.

Audrey smirked. Oh, how Sally hated that smirk. Since they were kids, that smirk had always driven Sally crazy.

You get the idea. While writing with emotion is part of the art of the storyteller, choosing how and when is the essence of that art. Instead of allowing us to flow with the inherent conflict in the dialogue, we’re given way too much interior life here. That dilutes the overall effect. This scene ought to look more like this:

“I don’t know what you mean,” Audrey said.

“Do I have to spell it out for you?” Sally said.

“Maybe you’re talking about Frank.”

“I think we should leave Frank out of this.”

Audrey smirked. Oh, how Sally hated that smirk.

There are times when you do want to emphasize what’s going on inside a character. Times when you want to “go big” for dramatic effect. And you should. I have a suggestion for you: overwrite those emotional moments the first time around. Go for it. Come back the next day and edit it a bit. When you go over your first draft, edit some more. Get feedback from a crit partner or trusted friend on those pages.

Keep what works and trim the rest. You’ll eventually feel the right balance.

It pleases me greatly to write darlings. So I don’t immediately plot their demise. I let them sit, I look at them again, I have my wife render an opinion, and then I decide if they must go. They get a fair trial. And sometimes they are set free!

Case dismissed.

So how do you treat your darlings?

How to Fill the Gaps in Your Plot

by James Scott Bell
@jamesscottbell
Got the following email the other day:

Dear Mr. Bell,

I recently finished reading your books Super Structure and Write Your Novel From the Middle. They’re awesome, and have taught me a lot about how to better structure a novel. I’ve now sketched out my current novel with the Super Structure beats and feel like I have a solid framework. But the problem I’m running into is filling the spaces between these beats with enough scenes to create a full novel. I’m using Scrivener’s index card feature to write out my scenes, but my poor corkboard looks awfully sparse. 🙂

Do you have any tips or suggestions on how to come up with enough plot to make a whole book? (This is actually a recurring problem for me. I struggle with plotting terribly.)

It’s a great question. Today’s post is my answer.

In Super Structure I describe what I call “signpost scenes.” These are the major structural beats that guarantee a strong foundation for any novel you write.

The idea is that you “drive” from one signpost to another. When you get to a signpost, you can see the next one ahead. How you get to it is up to you. You can plan how, or you can be spontaneous about it.

Or some combination in between!

Now, those who like to map their plots before they begin writing (like my correspondent) can map out all the signposts at the start. But let me give a word to the “pantsers” out there: Don’t be afraid to try some signposting yourself! Because you’ll be doing what pantsers love most–– “spontaneous creativity.” Indeed, signposting before you write will open up even more story fodder for you to play around with. That’s how structure begets story. That’s why story and structure are not at all in conflict. In fact, they are in love.

So let’s discuss those gaps between the signposts. How do you generate material to fill them?

  1. The “white hot” document

I discussed this recently in my post about chasing down ideas (under the heading “Development.”) This is a focused, free-association document. You start with one hour of fast writing, not thinking about structure at all. Think only about story and characters, and be wild and creative about it. Let the document sit, then come back to it for highlighting, new notes, and more white-hot material.

A few days of this exercise will give you a ton of story material and fresh ideas (hear that, pantsers?). Then you can decide on what’s best and where to fit it.

  1. The killer scenes exercise

One of my favorite things to do at the beginning of a project is to take a stack of 3 x 5 cards to my local coffee palace and jot down scene ideas as they come to mind. I don’t censor these ideas. I don’t think about where they might go in the overall structure.

When I have 20 or 30 cards, I shuffle them and pull out two at random, and see what this plot development this suggest. Eventually, I take the best scenes and place them between the signposts of Super Structure.

It’s also a breeze to do this in Scrivener, because that program works off an index-card style system. I create a file folder called “Potential Scenes” and put my cards in that file. The added benefit is that I can actually write part of the scene if I want to and it’s all associated with the index card.

  1. The dictionary game

I have a little pocket dictionary I carry around. When I hit a creative wall, I may open the dictionary at random and pick the first noun I see. I let my mind use that word to create whatever it wants to create, with a little nudging from me toward the actual plot.

  1. The novel journal

I got this idea from Sue Grafton, who is someday going to break out, I’m sure. She keeps a journal for each novel.

Before she starts writing in the morning, she jots a few personal thoughts in the journal––how she’s feeling that day, what’s going on around her. Then she begins talking to herself about the plot of her book. She works things out on paper (or screen).

This is a great way to talk to your writer’s mind and figure things out. Ask yourself questions about plot gaps that need to be filled or strengthened. Make lists of possibilities.

When I wrote my drafts in Word I used to create a separate document for my novel journal. Now that I draft in Scrivener, I make use of one of its nifty features: project notes.

You can float a notes panel over your Scrivener window that is dedicated to your project. Here is what that looks like (click to enlarge):

Try these techniques (you too, pantser) and you’ll be pleased at how the material piles up. Then it won’t be a matter of wondering what to write, but what to leave out!

Marketing For Writers Who Hate Marketing

by James Scott Bell
@jamesscottbell

A psychology professor was lecturing his class one day, and asked the following question: “How would you diagnose a man who is standing and screaming at the top of his lungs one moment, then drops into a chair and weeps the next?”

A young man raised his hand and said, “A basketball coach.”

Welcome to March Madness everyone. One of my favorite times of the sporting year. Always a great underdog story or two. And some player stepping up his game to become a national star.

But that’s not the point of my introduction. It’s more about stress and a little something we could call Marketing Madness.

I have a number of friends who came up the “traditional” way. After working to hone their craft and going through the typical rejection cycle, they landed contracts with a publisher. They stayed productive, built up a career.

And then, as they say, stuff happened.

Like the Kindle.

Amazon introduced its industry-changing device in November of 2007. Publishers, at first, rubbed their hands in glee, for they could sell books that didn’t require printing or warehousing, but could be priced the same as a hardcover! (O, what a wake-up was awaiting them!)

No one could have foreseen what this was going to mean for writers. It’s a quaint stroll down memory lane to look at blog posts from those early years of the digital revolution. One of the first indie cheerleaders, Joe Konrath, had this to say:

At this date, May 31 2009, agents and publishers are necessary. Any author who wants to make writing their fulltime job can only support themselves by selling print books, and the agents and publishers are a crucial part of this industry.

But how about in 2012? 2015? 2025?

At this same time, however, the economy was in the tank, the long-term results of which would be fewer contracts offered to writers seeking a place inside the Forbidden City. For so-called “midlist” writers, many felt the big squeeze. Some were not offered another contract. Others saw their advances slashed.

Which meant more writers taking a serious look at self-publishing.

By 2013, your humble scrivener was mostly indie, and began to hear from traditional colleagues wondering if they ought to stick their toe in the self-pub waters. I responded, “Come on in! The water’s fine. And there’s room for everybody!”

So some took a tentative step, some dove, a few did cannonballs. And at first it was a giddy delight. But about a year-and-a-half ago I started to hear rumblings from a few of the newly selfed. Things like:

Marketing is taking up too much of my time!

I wish I could just write!

I don’t know what works to get the word out!

I keep trying things, and I’m frustrated!

I can’t possibly do what [the latest indie superstar marketer] does!

Writing isn’t fun anymore …

That’s when I decided write about book marketing––what works, what doesn’t, what needs to be done, what can be largely ignored. The result is Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind.

I wasn’t interested in writing yet another tome listing every marketing idea available to mankind. Rather, this book has two primary concerns:

  1. To relieve writers of the worry that they’re not doing enough.
  1. To show writers how to prioritize the few tasks that do the most good, so they can spend the bulk of their time doing what they love most––writing!

Yes, we all have to do some marketing––be ye indie, traditional, or a mix. Publishers want you out there on social media, but how much is enough? Even more to the point, how much is too much? When does a flurry of marketing activity begin to negatively affect the most important thing of all––your writing?

This book is my answer. The chapters are:

  • What, You Worry?
  • The Single Most Important Marketing Tool
  • The First Impression
  • Cover Copy That Sizzles and Sells
  • The Crucial Opening Pages
  • What Price Is Right?
  • Productivity and Links
  • The Care and Feeding of an Email List
  • Your Website and Amazon Author Page
  • Your Book Launch
  • Short Writing as a Marketing Tool
  • Live Networking
  • Things That Suck Time
  • Things That Cost Money
  • Platform Paranoia
  • Social Media Madness
  • If You Want to Go Further

Here is where you can find the ebook:

AMAZON

AMAZON INTERNATIONAL STORES

NOOK

KOBO

iBOOKS

If you prefer print::

PRINT VERSION

 With the time crunch we all feel, it’s more important than ever to assess our available activities via ROI (Return on Investment). Another was to put it is the venerable Pareto Principle (often called the 80/20 Rule), which counsels focusing on the 20% of actions that make a real difference, and avoid expending too much energy (“the law of diminishing returns”) on the 80% that don’t add enough value.

That observation alone should help you sleep better if marketing your books is causing you too much stress. March Madness, good. Marketing Madness, not.

What are your feelings toward marketing? Does it worry you? Frustrate you? Is it something you bear with quiet patience … or with a primal scream?

The Opening as Part of the Closing … of the Deal

by James Scott Bell
@jamesscottbell

It’s no secret we live in the age of the declining attention span.

How ’bout those Dodgers?

Where was I? Oh yes, attention spans. Declining.

We all know the causes. Phones, tablets, the infinite galaxy known as the internet, 24/7 social media, apps, games, noise, news, and the dopamine effect that comes from escaping reality in the blink of an eye or the texting of the thumbs. These multiform avenues of distraction come in small bites, too, like a bottomless bowl of Skittles. You’ve all been there. You’re chewing a red, it’s not even down the hatch yet, and you’re already reaching for the next one, or a handful of next ones.

Impatience has replaced contemplation. Annoyance erupts the moment the old lady in front of you in the grocery store line mutters, “Let me see, I think I have change in here somewhere.”

We’ve done a number of first page critiques here at TKZ, because everyone knows how important it is. Because of decreasing attention spans and the “need for speed” in everything we do, those first pages are crucial because they are one of the biggest influences on a browser’s buying decision.

I recall hearing about a study years ago of bookstore browsing habits. The typical sequence: a cover captured attention; the browser picks it up and reads the dust-jacket copy, sees who the author is, then opens to the first page. If it captivates them they are within striking distance of a buying decision.

It’s the same today online. A reader on Amazon is shown other thumbnail book covers that an algorithm has determined they might be interested in. A cover attracts, you click on it, get taken to the sales page where you can look at the description (cover copy). The page offers you a “Look inside” peek. You can also download a sample.

And there we are again, at the opening pages.

For years I’ve taught that the opening page and, indeed, the opening paragraph (and even further, if you can do it, the opening line) should be about a disturbance to that character’s ordinary world. Why? Because the reader doesn’t know who the character is yet. So what’s the quickest way to get them interested? Trouble.

We all respond to someone else in trouble. Even a total stranger. It’s our human condition. And most readers are still human.

Now, every so often I’ll read a blog post that takes umbrage (when was the last time you had a good old dose of umbrage?) at the idea of having to “open with a bang” or “some kind of action.” They’ll usually start off with some form of restatement of the sentiment There are no rules! And then go on to describe that this is their story, and they will open it up they way they see fit (which always strikes me as a bit odd, because they are not the ones plunking down the money for the story, so isn’t it also a story for the readers? Just asking.)

What I would say in answer is simply this: do you want people to buy your books or not?

Okay, then let me suggest you alter your opening page so there is something disturbing happening from the jump. After the reader buys your book you can entrance them with your style all you like. But if you don’t engage their attention-challenged sensibilities immediately, you may not get the chance.

Have a look at this opening:

The day was sunny and breezy, if cool––the first semi-decent weather after a long, hard, bitter winter––and Kate didn’t actually mind an excuse to get out in the world. She wouldn’t take the cat, though; she would walk.

She stepped out the front door, shutting it extra hard behind her because it irked her that Bunny was sleeping so late. The ground cover along the front walk had a twiggy, littered look, and she made a mental note to spruce it up after she finished with the hellebores.

Swinging the lunch bag by its twist-tied neck, she passed the Mintzes’ house and the Gordons’ house––stately brick center-hall Colonials like the Battistas’ own, although better maintained––and turned the corner. Mrs. Gordon was kneeling among her azalea bushes, spreading mulch around their roots.

If I were doing the critique here at TKZ, I’d start off by quoting one agent who was asked what she disliked in an opening. “Slow writing with a lot of description will put me off very quickly,” she said. Most readers would agree.

The above clip is actually a slight adaptation of a section from Chapter 1 of Anne Tyler’s novel Vinegar Girl. But it’s a later section, not the actual opening. This is the first page:

Kate Battista was gardening out back when she heard the telephone ring in the kitchen. She straightened up and listened. Her sister was in the house, although she might not be awake yet. But then there was another ring, and two more after that, and when she finally heard her sister’s voice it was only the announcement on the answering machine. “Hi-yee! It’s us? We’re not home, looks like? So leave a––”

By that time Kate was striding toward the back steps, tossing her hair off her shoulders with an exasperated “Tcch!” She wiped her hands on her jeans and yanked the screen door open. “Kate,” her father was saying, “pick up.”

She lifted the receiver. “What,” she said.

“I forgot my lunch.”

Which leads to a short, disturbing conversation and then Kate’s reflection on why it’s disturbing. The other part, walking in the neighborhood, doesn’t come until after. (Note that a disturbance doesn’t have to be “big” like a car chase, ghost, or awakening in a hospital room. Just something that causes at least a ripple of portent in the character’s life.)

My point is that for any genre (including literary), beginning with a disturbance is actually part of a well-rounded marketing strategy––because it helps to close the deal by incentivizing a purchase.

This is not a compromise of your artistic vision! You have a whole novel for your artistic vision.

But if you want the readers to experience it, they have to want to buy the book. Don’t give them a reason to pass.

What about you? Do you read the “Look inside” sample on Amazon before you buy? Are you less patient with books these days?

How about less patient in general?

This is What a Professional Writer Looks Like

by James Scott Bell
@jamesscottbell

My parents were friends with Todhunter Ballard, a pulp writer from the classic age of Black Mask, Dime Detective and so many others. Later he went on to write paperback Westerns and a number of scripts for TV.

This is called having a career as a professional writer.

Willis Todhunter Ballard was born in Ohio in 1903. By the mid-1920s he’d landed a job with the Brush-Moore chain of Midwestern newspapers. It was not a happy experience. “In eight months I was fired at least eight times,” he told an interviewer. “Besides arguments with the printers, I had them with the old battle-axe who ran the front office. She had been secretary to the Brush boys’ father and considered that she owned the company more than the boys did. It became a routine. She would call me in and fire me, but before I could clear out my desk one or other brother would show up from Europe and rehire me. This went on until one time no one appeared and I stayed fired.”

When the stock market crashed in 1929, Ballard tried to find work in the East, to no avail. So he headed for Hollywood where “at least it was warm for sleeping on park benches.” A chance meeting led to some studio writing work, but the gig didn’t last.

One day Ballard went to the movies and saw The Maltese Falcon. Not the later Bogart version, but the original filmed in 1931. He was blown away by the Hammett dialogue and felt it “sounded the way I thought criminals and detectives should talk. It rang true, the way I wanted mine to do.”

On his way home from the movie, Ballard came up with a series character idea to propose to the famous pulp magazine Black Mask (which had made Hammett famous and would later do the same for Raymond Chandler). Using a friend who worked at Universal as a model, Ballard conceived Bill Lennox, a studio “troubleshooter.” He sat down at a typewriter at midnight and by five in the morning had pounded out ten thousand words. At seven-thirty he put the manuscript in the mail and promptly went to bed.

A week later he got a check from Black Mask, and his career as a pulp writer took off.

In those days, to make any kind of a living (at a penny a word) you had to be good and you had to be fast. Ballard was both. He treated writing, first and foremost, as a job. It was putting eggs and milk on the table. There was no time to lie back on a sofa and sip sherry, waxing poetic about theories of art.

I have a box of Ballard’s books and stories handed down to me by his sister-in-law. In addition to his noir mysteries and paperback originals (as W. T. Ballard), he wrote Westerns (as Todhunter Ballard and under numerous pseudonyms like Jack Slade and Clint Reno).

In this maturing age of digital self-publishing,I often think of Ballard. Back when things were really taking off, 2009 – 2010 or so, I likened it to a new pulp era, meaning that if you are good, fast, and treat it like a job, you have the chance to make some real dough.

Here’s a bit more of the interview referenced above. Take particular note of the last answer:

Would you tell us something about the lifestyle of a pulp writer living in L.A. during the thirties and forties?

We all worked hard, played hard, lived modestly, drank, but only a few to excess, gambled some when we had extra cash. Most of our friends were other writers. In the Depression when any of us got a check he climbed in his jalopy and made the rounds to see who was in worse straits than he and loaned up to half what he had just received.

What was your yearly average word output for the pulps?

My files are at the University of Oregon library, but a shotgun guess would be about or over a million words per year.

Would you tell us something about your work habits both then and now?

I tried to do about ten pages a day after that first Black Mask flush, sometimes more, sometimes less. I tried to work regularly, something every day even if I later threw it away. These days my wife, Phoebe, does the typing since I’m a lousy typist and in so doing edits the copy. I seldom objected to requests for rewrite but sometimes stood my ground. A late example is a western called Sheriff of Tombstone. Both my agent and my Doubleday editor, Harold Kuebler, held their noses at the first submission and Harold only accepted the altered copy grudgingly. Both let me know in no uncertain terms that they considered it a bad work. It has outsold all my more recent books and is rated second from the top of the list in Western Writers of America’s scoring for the last year.

How about the marketing of pulp fiction? I’ve heard that many of the magazines (such as Frank Armer’s) were closed to most freelancers. Was this a widespread practice?

How did we market pulp fiction? Like selling any other commodity. No magazine I remember was tightly closed to submissions, although a couple of them were written entirely by one or two men for long stretches. It was largely governed by how lazy the editors were, how much they were willing to read.

Frank Armer was no worse than others, but his editor’s were crooked. They were pulling old copy out of the files, slapping a current writer’s name on as author, and drawing checks to the new names, cashing them themselves at the bar on the corner. Bob Bellem and I combined to send them to Sing Sing for five years each. We discovered the ploy after I received a notice from the IRS that I had failed to report $35,000 paid me by Armer Publications. Since I had sold them no copy for that year I checked with Bob. He had sold to them but he was being charged with not reporting twice what he had been paid. We contacted Frank, then blew the whistle.

For nearly fifty years you’ve remained popular to a most precarious profession while other careers have come and gone. To what do you attribute this staying power? Would you share some of your views on the writing business with us?

My views on writing as a business? That it is not much different from any other. You have to keep swinging, rolling with the punches, keep alert and attuned to the changes that take place suddenly or gradually, but always constantly.

JSB: And that, friends, is what a professional writer looks like. Keeping productive, taking a business-like approach. I wrote a whole book on this subject, so I know the fundamentals have not changed since Tod Ballard’s days.

The question for today is, do you look like a professional writer yourself? No matter where you are on the charts, being a pro is always the best course for the future.