The dust is far from settled in the writing-publishing-indie blogosphere. It was kicked up by Hugh Howey, the hugely successful indie author who has begun a data gathering project to help authors make more informed decisions about where to publish.
His Author Earnings Report was like a bomb going off in a pillow factory. Feathers flying all over the place. The gimlet-eyed Porter Anderson provides a nice overviewof the math and the aftermath. Criticism of Howey’s methodology came in furious bursts, notably here, here, and here.
Howey himself has defended his research in various comment sections, including the one in the Shatzkin post referenced above.
Passive Guy had this to say about the blowback to Howey’s data:
Perhaps the most fascinating aspect of the entire Author Earnings episode for PG has been the extraordinarily overwrought response it has engendered from traditional publishing and its assorted hangers-on.
Indie authors just can’t, can’t, can’t be selling more ebooks anywhere on Amazon than tradpub is. Indie bestsellers just can’t, can’t, can’t be making more money that tradpub authors are. They just can’t.
The vitriol and mathematical illiteracy have flowed like half-priced beer during Happy Hour.
What are we to make of all this? I’m no statistician, and all I really know about the field is that old saying: There are lies, damned lies, and statistics.In other words, it’s easy to look at a survey and come to divergent conclusions, depending on whose ox is being fed or gored.
There’s no guarantee you’ll get rich from self-publishing. There’s less guarantee you’ll get rich from querying agents. My contention is this: Most people will be happier getting their works out in the wild and moving on to the next project than they will reading rejection letters.
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The real choice is that 99% of you can write a novel, pour your heart into it, and watch as every agent you query rejects the thing. And then you can give up. Feel like a failure. Walk away from your dream.
Or you can self-publish, have the pride of having done so, hold a copy of a physical book you wrote in your hands, see your e-book up on Amazon, get a sale or two, hear from a reader, and want to write more.
It isn’t about getting rich. It’s about having the opportunity to feel pride of accomplishment.
I’d like to offer my own take on the current landscape from the perspective of a professional writer. I’ve made my living from the clacking keyboard for almost twenty years. I believe in writers making money. I like that whole concept.
Professional writers know that striking it rich (as in Wool or Harry Potter or Hunger Gamestype rich) is out of their hands. If it happens, it’s lightning striking. We’ll take it if it comes, of course, but getting hot and bothered about it is pointless.
Professional writers pursue a steady and increasing income. That we can control, by being good and productive. “Pride of accomplishment” is fine for a first book, but after that I’d venture to say that 99% of those who yearn to write also yearn to earn.
The questions are how, where, and how long will it take to make bank as a writer? Let’s answer all three:
HOW?
By working hard at your craft. All consistent readers of TKZ know this is the drum I beat most often. I believe writers can get better and I have a library of material to help them. I also have hundreds of emails from writers, many of whom are now professional. I’m gratified my instruction has helped, but I know that these authors have added the most important ingredient themselves: a work ethic.
I don’t care how badly you want to make money from writing. Unless you produce the words, on a regularly scheduled basis, you’re going to stay stuck on yearning.
WHERE?
Where should do you publish? Do you seek a traditional contract? Should you go right into self-publishing?
It does not have to be either/or. There is no longer a stigma attached to self-publishing. There used to be, big time. Now there is no reason a new author can’t put out work independently while, at the same time, looking toward a possible traditional contract.
In fact, trad publishers are on the lookout for self-publishing successes. Why? Because it lowers their risk. The only question then is whether the writer would be better off staying exclusively on the self-publishing course. The answer to that will be in the terms of the deal being offered. Many have taken such a deal. Others have turned trad deals down, even when they run to seven figures.
I will state here what I say to audiences of writers, published and unpublished: Short-form work (like my Force of Habit series) is a great way to get your feet wet in self-publishing, and every single author working today should have at least one wet foot.
HOW LONG?
As long as it takes. A professional writer is not going to give up, ever. You have to love to write. It has to be a sort of compulsion. You have to have calluses on your forehead from banging it against various doors. There’s plenty of rejection and dejection to go around. You take it for an hour or so, then get back to the keyboard.
The more and better you write, the better your chances of earning an income. It may not be enough to quit the old day job, but I’ve never been an advocate of doing that too soon. A day job keeps your feet on the ground and soup on the table. There may come a time when you’ve got this thing humming along and you can ditch the daily salt mine. But in the meantime, concentrate on producing a certain number of words every week. Doesn’t matter how few. Just do it. And study the craft at least one hour each week, too.
So here’s my take on the Author Earnings Report. I like Hugh Howey. I like his enthusiasm for, and support of, his fellow writers. There may be valid criticisms of how much you can extrapolate from his data. But professional writers don’t spend much time extrapolating. They spend their time typing and making up more stories.
Wayne Gretzky used to say, “You miss 100% of the shots you don’t take.”
So take your shots. And when the fur starts to fly and the blogosphere gets too noisy, pop on the headphones, cue up Steely Dan or DragonForce, and write some more.
So what do you perceive to be the terrain out there in publishing land?