There are many familiar adages that refer to the need to be careful and diligent in our work.

“The race is not always to the swift.” – from Aesop’s Fable, The Hare and the Tortoise

“Whatever is worth doing at all, is worth doing well.” – Philip Stanhope, 4^th Earl of Chesterfield

“There are no shortcuts to any place worth going.” – Beverly Sills

Here’s one you may not have heard of:

“Festina Lente.”

I encountered this saying a couple of years ago, and it captured my imagination. So much so that it’s written at the top of the whiteboard that sits on my desk so I see it every day as I’m working.

Festina lente is a Latin phrase that literally means “make haste slowly.” It’s an oxymoron, a contradiction in terms, that refers to the proper balance of speed and diligence in one’s chosen field. Too fast and you risk delivering a sloppy product. Too slow and you miss opportunity. Finding the right pace is the key to success.

The phrase has been used throughout history. One notable proponent was the Roman Emperor Augustus who used it to caution his military commanders against making rash decisions. The emperor apparently felt so strongly about it that he had coins minted with images that referred to the saying.

Writers will be interested in the Renaissance printer Aldus Manutius who adopted the phrase Festina lente and its symbol of a dolphin wrapped around an anchor for his publishing business. Interestingly, the dolphin / anchor symbol is currently used by Doubleday Books.

Manutius was a highly successful businessman who made significant contributions to the fields of printing and publishing. In addition to inventing the italic typeface, he produced the first small, portable books that scholars regard as the prototype of modern paperbacks.

So how does Festina lente apply to authors today?

Self-publishing has made it easy to publish without a quality gatekeeper, so the opportunity is there to rush an unpolished manuscript into production. On the other hand, it’s possible to overanalyze every word and phrase in an endless cycle of revision and never publish anything at all.

Each author has his or her own methodology from concept to production. Some are awesomely speedy in their work. Others (me, for example) are on the lente side of the equation. But in any case, we each build the finished product to our own specifications and on our own timeline.

So TKZers, how do you thread the needle between too fast and too slow? Do you have a word count quota to keep your pace up? What quality controls do you employ? How do you know when you’ve cleared the last hurdle and are ready to release the book into the wild?

* * *

“Slowly make haste, and without losing courage;
Twenty times redo your work;
Polish and re-polish endlessly,
And sometimes add, but often take away.”

— Nicolas Boileau-Despreaux

Festina Lente!

* * *

Nancy Drew meets Tom Sawyer in this new release, book three in the Watch series of cozy mysteries featuring Kathryn Frasier and Cece Goldman.

Mr. Tyme is dead, and strange, coded messages have been left in the chapel prayer box on the campus of Bellevue University. When Kathryn and Cece attempt to decipher the codes, they begin to suspect foul play. But things get dicey when a couple of misguided young girls get wind of the investigation and decide to find the killer on their own. It’s bedlam in Bellevue!

It is my pleasure this morning to introduce Patricia Bradley, one of the regular participants here at the Kill Zone community. During a recent discussion of marketing, her comments on use of social media and success with creating a following caught my eye. She has agreed to share her methods and experience with us. Please welcome Patricia with your comments and questions.

Getting Your Books Noticed

by Patricia Bradley

When Steve Hooley emailed and asked me if I was interested in writing a post for TKZ on how, as a traditionally published author, one goes about getting their books noticed, I replied, “YES!”

Can you tell I’m very impulsive and step into things before I think them through? Once it sunk in that I would be posting on The Kill Zone, nerves hit. You see, y’all are my heroes. Posting on this blog is a dream come true, but also very intimidating. It took me years before I even posted a comment.

So here we go: how to get noticed among the thousands of authors publishing today, and how to do it when you’re traditionally published and not in control of the numbers.

I have a wonderful publisher who invests advertising dollars in their authors and their books. They send my new releases out to about a hundred bloggers who review my book on their blogs then post reviews at places like Amazon, Goodreads, Bookbub, B&N…and my state’s very own Mississippi Magazine. They also buy advertising spots at conferences and provide swag for me to give away and probably a hundred other things I’m not aware of.

So, if my publisher does all that, what do I do? I promise you, there’s plenty left to do to get your name out there. Number one is to write the next book.

At the same time, you need to be active on Facebook, Twitter, and Instagram even though these social media outlets seem to change their algorithms daily, shrinking my readership. I am active in several groups that are geared to romantic suspense and connect/interact with my readers there.

One way to connect with your readers is to ask questions. My readers have named a few of my characters, towns, and even suggested titles for the books.

I’ve learned that videos get more attention on these sites than plain posts or even those with photos, so I’ve learned how to make trailers and all sorts of stuff on BookBrush. It’s like Canva on steroids for me. I can upload my covers and use them for all sorts of things, like the short videos and book trailers. I also make all the memes that appear at the beginning of my Tuesday and Friday blogs.

Speaking of blogs, I’ve had one since 2010, but in 2016, I found a theme for it. In 2015, I had less than a thousand visitors. Since then I’ve had over 193,000 visitors with 20,000 comments. I know some say that blogs don’t sell books, but that’s not why I have a blog. I use it to interact with my readers and to catch the attention of people who are checking me out.

I post twice a week on my blog. Some people post every day and some only once a month, but how often isn’t as important as being consistent. If you’ve told your readers they’ll get a post from you once a week, make sure you post something, even if it’s an explanation of why you’re not posting that day. It’s all about connecting.

It’s important for you to tie your theme to the genre you write. For instance, both of my blogs are connected to what I write. On Tuesdays I have a Mystery Question for my readers to solve. There are four stories, three true and one made up. Lately it’s been con games or scams, and thank you very much, Debbie Burke, for your excellent True Crime posts. More than one has ended up on my Mystery Question blog.

My readers love to try and figure out which one I made up, and once or twice, I’ve skunked them. Right now, I get anywhere from ten to twenty comments on the posts. For the week of November 8-14th, I had 1,149 visitors. Since some blogs get thousands of hits a day, that might not sound like a lot, but you have to remember that before my first book released in 2014, readers had never heard of me.

My Friday posts are reviews of books I’ve read. Ninety-five per cent of the books I review are mysteries of some sort–romantic suspense, thrillers, straight mystery, or cozies. Often I’ll give the first line and ask my readers to give the first line of the book they’re reading. I get just about the same number of responses to the Friday blog as Tuesday’s.

You can check out my blog here. Once you get there, just scroll through and find a post that interests you. Another thing, I also post on other blogs like the Suspense Sisters, How to Write a Novel, occasionally on Suite T, and I comment on a lot of other blogs like Carrie Booth

Schmidt’s Reading is My Superpower and KTZ. In other words, I’m visible. Readers get to know me. Then when they see I’ve written a new book, if it’s in a genre they read, they will check it out.

One advantage of a blog is that it gets readers to your website where they can sign up for your newsletter. They (I’m not sure who they are) say that a newsletter is the most important marketing tool you have, and even though I don’t know who they are, I agree.

Like your blog, you own your newsletter—unlike social media sites such as Facebook, Instagram, Twitter, etc. Readers sign up for your newsletter because they want to know more about you. In the past I’ve used Rafflecopter giveaways to get people to sign up for it, but no longer. I figure the 50% who don’t open my newsletter are the ones I acquired through a big giveaway, and they only signed up hoping to win the prize. I do give away a novella when someone signs up on my website. It’s tied to one of my series and acts as a magnet for my books.

So how many newsletters should you send out, and what do you write about? I send out one a month unless my publisher runs a deal on one of my books and I think my readers would be interested in it. Nicholas Erik’s book, The Ultimate Guide to Book Marketing has helped me tremendously, especially with his section on newsletters.

As for what I write about, mine are usually short because I rarely read long newsletters myself. I include something about how my writing is going, often discussing a problem I’m having with the manuscript. If I have a book releasing, I talk about that, then I spotlight a couple of books I’m currently reading—it never hurts to promote other authors. I always end with a recipe. A few of my newsletters have videos—the last video, lifted from my YouTube channel, showed how to get rid of pet hair using a rubber glove.

Before you say you’re too old to learn how to make trailers, videos and memes, I’m telling you, if I can do it, so can you. I came to the writing game very late in life. Not sure it’s wise to give my age, but let’s just say I watched the original Andy Griffith Show as a teenager.

There is so much more I could say, but this post is long enough. In summary:

§ Write the best book you can, then write another one.

§ Chose at least one social media platform and connect/interact with your readers.

§ Consider having a blog.

§ Read and comment on blogs aimed at your genre.

§ Develop a newsletter list and send out newsletters.

I hope this post has given you a few tips on how to make yourself visible. Additional suggestions are welcome!

***

Patricia Bradley is a Carol finalist and winner of an Inspirational Readers’ Choice Award in Suspense, and three anthologies that included her stories debuted on the USA Today Best Seller List. She and her two cats call Northeast Mississippi home–the South is also where she sets most of her books. Her romantic suspense novels include the Logan Point series and the Memphis Cold Case Novels. Crosshairs, the third book in the Natchez Trace Park Rangers series, released November 2, 2021. She is now hard at work on the fourth book, Deception, and will soon start work on her fourth series set in the Cumberland Plateau around Chattanooga, Tennessee..

She’s conducted writing workshops at the American Christian Fiction Writers Conference, the Mid-South Christian Writer’s Conference, the KenTen Retreat where she was also the keynote, and several other conferences. When she has time, she likes to throw mud on a wheel and see what happens.

Links: Website https://ptbradley.com/ Blog – https://ptbradley.com/blog/ Facebook – www.facebook.com/patriciabradleyauthor Twitter – https://twitter.com/PTBradley1

Amazon – https://amzn.to/2S6DKGY Bookbub- https://www.bookbub.com/profile/patricia-bradley Goodreads- https://www.goodreads.com/author/show/7789445.Patricia_Bradley Instagram – https://www.instagram.com/ptbradley1/ Pinterest – https://www.pinterest.com/ptbradley/

By John Gilstrap

I think of a book as an engineered product. The premise comes to me via the magic that I don’t understand, and then it’s less about asking “what if?” then it is about “why/how would that happen?”

In Crimson Phoenix, the entire premise depended on the aftermath of a nuclear war. The reasons behind the war aren’t really important to the larger plot, but it needed to be addressed. I had to work backwards: Who fired first? Why? How do I justify my main characters surviving? All actions have consequences, so I had to select carefully to put together a plot that gave me what I needed without straining credulity.

In the case of my first novel, Nathan’s Run, I started with a theme I wanted to explore. I wanted to write a story about someone who had to make the binary choice between doing his job and doing the right thing. He couldn’t do both. Full disclosure: The premise of a kid escaping from a juvenile detention center arrived as a gift of circumstance that’s too complicated to go into here, but once it burrowed into my head, it was there to stay. I knew that the kid needed to be about 12 years old. And if the kid was an escapee, then he needed to be pursued, and it made sense that the pursuer needed to be a cop.

This is the point where creativity meets engineering:

How does a kid (I made him an orphan to make things easy on myself) escape a juvenile detention center? Answer: He steals keys from a guard.

How does he steal keys? Answer: In a fight.

How does a 12-year-old (Nathan) win a fight with an adult guard? Answer: The guard is drunk.

How does Nathan cross paths with a drunk guard? Answer: the guard is trying to kill him.

Why is the guard trying to kill him? DING DING DING: I had no idea, but I knew that I had the mystery that would drive the story and keep it from being one-note.

How does Nathan win the fight? Answer: He kills the guard. DING DING DING: Now a character we care about has crossed a line that can’t be re-crossed. The plot was cooking, even before I put a single word on the page.

At this point, in my head, Nathan’s journey is on its way. He’s got a sustainable story. I didn’t know the details yet, but enough parts were in motion to give the character a mission to survive. I could wing those sections during the Great Pretend that is writing.

Now I had other questions to address:

How would cops and the rest of society react to the news of an escaped cop-killer? Answer (in the fictional community of the book): Politicians would posture, the media would play for ratings, and the cops would double-down on the efforts to bring a cop-killer to justice. DING DING DING: Subplots defined.

When the evidence shows that Nathan is the bad guy, what will cause a grizzled police detective to soften his heart for the kid? The answer is too much of a spoiler.

Okay, now that I had defined both the the pursued and the pursuers, now what? How does a little kid hold his own against the rest of the world? First things first: Where does he find shelter? Answer: He breaks into the homes of people who have newspapers stacked in their driveway, an indication to him that they must be on vacation.

How do I keep a burgling killer sympathetic in the minds of the readers? Answer: He does the laundry.

At this point the plot was nothing but vignettes in my head. They were just disconnected scenes. This was the problem that torpedoed the three novels I wrote before Nathan’s Run. I needed a through line.

How could I make the plot bigger–something more than just a straight line chase? Answer: Media manipulation. I could have Nathan listen to a radio and hear the terrible things that people are saying about him. Callers want him to be thrown in jail forever. Others want him to be executed. [NOTE: When I wrote Nathan’s Run, OJ Simpson and the attendant media frenzy drove every news cycle, and Rush Limbaugh was just beginning to change the face of talk radio.]

I knew I had a great character opportunity here. The talk show host, Denise Carpenter (radio name: The Bitch) is stoking the fires against Nathan. We’ll learn as we go on, just how insecure and frightened she is of her own success.

How does Nathan change people’s minds? Answer: He calls the show himself, and gets to tell his side of the story.

From that point on, the story propelled itself.

I don’t want to imply that this is a simple process. Each answer to each question is a choice from a flood of discarded alternatives, and any given one of them may turn out to be a mistake for the story. In my experience, though, they rarely (never, actually) turn out to be a mistake because I make them work. You wouldn’t tear down a nearly-completed house because a couple of doors were out of plumb, right? That’s what furring strips and leveling compound are for.

How many times have we all heard that storytelling is driven by the Great Question: What if? To be sure, that’s a great starting point to define a premise, but from then on, Why and How take the lead.

So, TKZ family, do you consider yourselves to be story engineers?

By PJ Parrish

Happy post-Thanksgiving, folks. If you traveled, hope all went well and you enjoyed some good family time. As you read this, I am probably somewhere in the air, returning from Lansing, Michigan, where I had a quiet dinner with my bestie-in-life Linda. No turkey. Just a couple hens sharing a couple hens and some good pinot noir.  Back to work! Here’s a First Page Critique for us to gnaw on. No turkeys here either, I’m glad to say. Just a homing bird.

THE HOMING BIRD

Heather
Victoria, Vancouver Island
Friday, October 6, 2017
7:05 AM

Every morning, I take a forty-five minute drive to my favorite screaming beach.

Its rocky shoreline spills discretely off the edge of a remote provincial park. Decades ago, someone must’ve pulled heavy cargo ashore, because there’s a sandy clearing on the beach between the large rocks. It’s my runway to the sea, a path to the place where the tide meets the shore. It’s where I stand every day, all year round, fiercely emptying my lungs at the horizon.

I get out of my truck, donning the gumboots that are always tucked under the passenger seat. I wait until my eyes adjust to the dawn’s low light, then walk through the long grass, over the crunchy seaweed, and along the sandy path that leads me to the water’s edge. I wait for a moment, allowing the roar of the sea to wash over me like an auditory embrace.

The water is rough today, and the wind stings my eyes, lifting my long, salt-soaked hair around my head like the strings of a puppeteer. Autumn is my favourite season; it’s the time when everything slows down and goes inward.

It also means that less tourists stroll the beach, so I can spend as long as I like throwing my screams out into the vast foamy sea.

I look around to check that the beach is deserted, that there are no early morning kayakers who could pick up on the sounds of my laments crossing the waves. I don’t want to draw attention to myself; it’s not about that. It’s about sending a loaded missive to the God or Universe or Spirit who’ve failed me. It’s the only ritual and the only form of catharsis that I allow myself.

I’ve never been very good at therapy. It makes me too nervous. I sit like a specimen, like an inexperienced, malnourished mountaineer, in front of a kindly stranger who invites me to explore my twisted internal topography. Demons wait around every corner, popping out of crevices, reminding me of my many failures: not living up to my mother’s impossible standards, not protecting my sister, and the pathetic way I begged to stay in the Fellowship after I was deemed an apostate.

“No one,” a therapist once said to me, “is more qualified to heal you, to mother you, than you.”

___________________

This came in with no particular sub-genre other than “mystery,” so that’s what we’ll assume here. We can also assume our writer is Canadian, given the location, spellings (ie favourite) and words like “gumboots” instead of the American term galoshes and “provincial park” instead of “national park.”

There is much I really like about this submission. I love the opening line. It starts out so ho-hum and ends with a hammer of an image. There’s a fancy word for this —  Paraprosdokian. It means an unexpected shift in meaning at the end of a sentence. Here, the writer sets us up with the calm words “Every morning I take a drive…” And then adds “to my favorite screaming beach.”  Love this effect. It pulled me in from the get-go.

What does the opening line also accomplish? A hint to the sense of place (shoreline). A not-so-subtle hint that Heather is deeply troubled; the mood is tense. And third, we get a clear voice. So bravo, writer.

The writer is also skillful in her/his descriptions, and you know I am always asking for more than we usually get. The beach “spills off” the edge of a park. Seaweed is “crunchy” underfoot. Not much meat here, but what’s there is cherse.

I do think the writer gets a little bogged down as the paragraphs pile up, however, in trying to look more writerly than necessary.  The simple and very effective images of the opening beach imagery give way to some borderline overwrought imagery when we get to Heather’s thoughts.  On the beach, we are hearing Heather’s voice, but when we get inside her head, the writer’s voice begins to intrude some. It’s a fine line, but an important one. For example, in one graph, we are given THREE images to digest: first Heather as “specimen,” presumably being examined under the shrink’s microscope. Then comes the laden image of Heather as a “malnourished mountaineer” befriended by a stranger. And finally, Heather as a victim of harpy-like demons screaming out her inadequacies.

Do you see the problem I have with this? As impressive as the writing seems on first glance (and this is a deft writer), as you begin to digest it, the three images compete with each other in a sort of dyspeptic stew. Dear writer, you are too good to let this happen, so I’d suggest a hard second look and that you select one metaphor/image to burnish.  I rather like your phrase about twisted internal topography because it echoes the beach location. Remember: Your setting should also MEAN something. You chose a craggy windswept beach for a reason — perhaps because it mirrors Heather’s tortured and lonely psyche? Something to think about.

Now, we should address the fact that nothing much is really happening here. We have a woman with a dark past walking down a beach stalked by demons. I’m okay with slow-build openings, but only to a point. Heather isn’t doing. She’s thinking. And while your set up is intriguing, if you stay in this woe-is-me reminiscence too much longer, your reader will get antsy for action.  Also, you cite the idea of a “screaming beach” in four versions.. You need to trust the reader to get it the first time and move on. Something has to happen. And thinking about your past isn’t enough. You must move the PRESENT plot forward. I’m going to show you an example of how this might work in the following edit. My comments are in red.

Heather
Victoria, Vancouver Island
Friday, October 6, 2017
7:05 AM I am an avowed-not-a-fan of taglines like this. Unless you are going to switch into multi-POVs and settings or time frames, I’d suggest finding a way to incorporate this info into the narrative. You do this well already by telling us it’s dawn and it’s fall, so just find a way to weave the locale. 

Every morning, I take a forty-five minute drive to my favorite screaming beach. Love love love this. But “favorite” implies she has more than one screaming beach. More powerful if you delete “favorite” imo, so it becomes the creepily possessive and deeply personal “my screaming beach.” 

Its rocky shoreline spills discretely Discrete means distinctive or unique. Discreet is means secret or modest. Because most folks confuse the two I’d find a better word off the edge of a remote provincial park. Decades ago, someone must’ve pulled heavy cargo ashore, because there’s a sandy clearing on the beach between the large rocks. It’s my runway to the sea, a path to the place where the tide meets the shore.   Second line is redundant. Love the runway image but maybe it could be stronger? It’s not just a path to the sea but rather a runway to, in her sad state, what the sea represents — freedom? Oblivion? You’ve missed a chance to make the metaphor mean more.  It’s where I stand every day, all year round, fiercely emptying my lungs at the horizon.  Another “screaming beach” reference. You’ve already told us she does this. Move on.

I get out of my truck, donning the gumboots that are always tucked under the passenger seat. I wait until my eyes adjust to the dawn’s low light, then walk through the long grass, over the crunchy seaweed, and along the sandy path that leads me to the water’s edge. I wait for a moment, allowing the roar of the sea to wash over me like an auditory embrace. Very pretty phrase but you call it a roar, so isn’t that at odds with the gentle phrase “auditory embrace”? Isn’t a sea-roar more of an sensory assault? I know this sounds like picking nits, but description must be precise for it to ignite the reader’s senses. As Poe said, every word, phrase and sentence you write must work to create a UNITY OF EFFECT to create consistent mood.  

The water is rough today, and the wind stings my eyes, lifting my long, salt-soaked hair around my head like the strings of a puppeteer. Autumn is my favourite season; I’d lose all the semi-colons. Nobody thinks in semi-colons. it’s the time when everything slows down and goes inward. Also, here is where you can tell us it’s October rather than relying on a tagline. It’s more connective to your character to have this info emerge via her thoughts and senses rather than in a bland tagline. Something like “October is my favorite month, a time when everything slows, blurs and begins to go inward. This time of year, it feels like the whole of Vancouver Island is retreating into the mist. (That’s awful but you get the idea). 

It also means that less fewer tourists stroll the beach, so I can spend as long as I like throwing my screams out into the vast foamy sea. This is the third reference to what she is GOING to do. We want to see her do it. 

I look around to check that the beach is deserted, that there are no early morning kayakers who could pick up on the sounds of my laments crossing the waves. Fourth reference. We get it. I don’t want to draw attention to myself; it’s not about that. It’s about sending a loaded missive missive is a letter, a rather passive little word. Is there a more powerful one? Grievance? Screed? Rant? What emotion are you trying to convey here exactly from Heather? I am not quite getting it. Your scene is SO personal and emotional. Make your word choices all go to that unity of effect! to the God or Universe or Spirit who’ve failed me. It’s the only ritual and the only form of catharsis that I allow myself.

Pause here for a second and consider this: You need to have something happen in the present time, to get us out of her thoughts. How about if you put the primal scream right here on camera? Does it help her? Does it bring relief? The fact that she is compelled to do it EVERY DAY implies to me that it’s not working. It might make a very powerful scene here if you give us the scream NOW.  Then give us an emotional reaction from Heather. THEN go into the backstory below. Whatever she feels AFTER the scream would then logically make her think about how therapy was no help either. I don’t like to rewrite anyone’s work but allow me to give an example so you see why this might work:

I close my eyes and the scream erupts from me, ringing in my head but lost in the roar of the waves. I scream, scream, scream until my lungs burn and my throat is raw. When I open my eyes, my face is wet from the wind and my tears.

I should feel empty but I don’t. It’s still there. That black box deep inside me is still there and all the winged-things have escaped from it again and are beating hard to burst out of my chest. I choke back a sob, trying to force them back into the box. 

It doesn’t work. It never does. 

I think of Dr. Martin and what she told me two months ago, the last time I showed up for one of our sessions.

No one is more qualified to mother you than you.

By giving us the scream now, this would then logically lead Heather — and your readers — into her backstory, especially if it involves something amiss about her mother. I love that line about no one can heal you but yourself, which is why I set it apart by itself. I might be wrong, but I think it’s one of your themes. But put that scream in your first 400 words, please.  Act first and then explain!

I’ve never been very good at therapy. It makes me too nervous. I sit like a specimen, like an inexperienced, malnourished mountaineer, in front of a kindly stranger who invites me to explore my twisted internal topography. I’m not sure I get this mountaineer reference. Do you mean to imply she lost her way on a steep journey? Okay. But for the “kindly stranger” to work, you need to balance the metaphor — the therapist is metaphorically a guide who finds her on the mountain? Demons wait around every corner, popping out of crevices, reminding me of my many failures: not living up to my mother’s impossible standards, not protecting my sister, and the pathetic way I begged to stay in the Fellowship after I was deemed an apostate. This is very interesting because you giving us hints of backstory — that her mom was difficult, she failed to protect (nicely loaded word!) her sister and that she was a member of “the Fellowship” which kicked her out. (intriguing! Religion? Cult? Makes us want to read on) 

Also: Something to reconcile. A paragraph ago you had her yelling at the gods who you say “failed” her. And now you say the demons are reminding her that she herself failed. She can’t blame fate if she believes it is her fault. 

“No one,” a therapist once said to me, “is more qualified to heal you, to mother you, than you.” So did the scream work or not?

Okay, let’s summarize. This is good stuff. You’re truly a good writer. I am engaged by the scene you’ve set up with the screaming beach. Terrific idea. But I started to get impatient with being stuck only in Heather’s thoughts, and I think this great beginning could be energized by a healthy primary scream. Let go, Heather!

Thanks so much, dear writer, for brightening my day with The Homing Bird. Vancouver  is one of my favorite spots on earth (though I’ve never seen the sunrise on Victoria Island!) and I would read on, definitely. My suggestions are merely that, one reader’s opinion. Please know that the better you are, the harder I am on you. Good luck!

I cut my writing teeth on humor columns.

It came from years of reading great writers who knew how to make readers smile and laugh, authors such as Patrick McManus (one of the funniest columnists I’ve ever read, who made me laugh out loud and was a surprise when I finally met him, because the guy was dry as a geology professor), Donald E. Westlake (who combined classic whodunits with humor), Max Schulman (author and creator of Dobie Gillis), and Jack Douglas (most of you haven’t heard of him, but he was an outstanding TV writer who became a noted author in the 1960s and 70s), and finally a good friend and author, Joe R. Lansdale, who combines action and dark humor and is still going strong.

They all taught me one thing about being funny. Don’t try so hard to make people smile and most of the time, subtlety is the answer (which is not the column below).

I can go into the sociological aspects of writing humor, but that ain’t one bit funny.

I sat in on a humor writing class once, and came out weeping. The presenter broke down humor with sentences like, “Writing comedically usually requires establishing a setup pattern and then misdirecting the reader by throwing in a punch line. The simplest way is to create a pair of ideas and then add an incongruent statement. I like to list three, because 30 is too many.”

Good lord.

How about misdirection, which can be funny by taking readers someplace they expect to go and suddenly shifting direction.

“I looked down at my five-year-old son who broke the window and lied about it. I was shocked to think he wouldn’t tell the truth, and had to get him to understand what he’d done wrong, so I knelt on one knee, took his small shoulders in my big hands and looked him in the eye. Son, I have something to tell you.”

“What?”

“Quit picking your nose.”

Most of the things we laugh at in real life are true stories that someone exaggerates for effect. I once wrote a column about running from a bear while wearing a backpack…

“That thing was right on my heels, and I ran like rats across the tundra. My backpack came open and I left a string of equipment behind, my tent, half the food I’d packed, tent stakes, the stove, a laptop computer, two cameras, a chair, the kitchen sink and a VCR along with all my John Wayne videos. Now light as a feather, I left the bear far behind, sniffing the laptop full of newspaper columns and probably wondering what stunk so bad.”

Some other things I’ve learned:

Don’t try to write jokes. Look for something that happened in real life and make a few changes. Here in Texas, every truck has a trailer hitch. We all know they’re right there, but when the guys get together, someone inadvertently barks his shin on the damn thing. While we curse and rub that shin, the rest laugh like loons. What is it that makes us guys giggle like little girls? We’ve all done it. Exaggerated familiarity is funny

Don’t tell your reader something is funny: “Hurts, don’t it,” he joked. Like the old saying goes, if you have to explain it, it ain’t funny.

Avoid sarcasm, except to identify a character.

Surprise your reader.

I’ve judged humor writing contests, and cousin, exclamation points don’t make a story funny!

Use humor sparingly, unless you’re shoving it in someone’s face, like this slightly insane column I wrote some years ago about an Outdoor Detective that somehow caught on with readers. I only produce one of these a year. They’re a lot like fruit cakes, you don’t want too many, but an occasional bite is good.

The Case of the Invisible Case

I’d been puttering around my office all afternoon. After a while I put the putter away, kicked the golf balls into a corner and leaned back in my chair. Putting my feet on the battered desk, I scraped some off on the floor and relaxed.

I had just returned to my job as the Outdoor Detective from a weekend of pheasant hunting in the Texas high plains. We flushed birds for two days. Then I called the plumber and he cleared the drain.

“Don’t flush anymore pheasants,” he ordered.

I joined him and ordered a hamburger and fries as well.

“Try flushing quail, they’re smaller,” he said, then left.

A timid knock at my office door caught my attention. It was noir time. I turned on the background saxophone music to set the mood. “Come in.”

The man who entered looked like he wanted to run. He was sweating. It was his running shoes, headband, and shorts that gave him away. “Where’s that sax music coming from?”

“It’s a mystery ain’t it. That’s what I do. Solve mysteries. What can I do for you?”

“My name is Nobody. I want to hire the Outdoor Detective.”

“That’s me,” I answered.

“I expected more.”

“They always do. What can I do for you?”

“I want to hire you to find my missing hunting guide. His name is Earl. You need to keep your eyes peeled for him.”

“I’d rather not,” I said. “They always dry out when I do that, and those dried peelings crackle under your feet.”

His gaze wandered as I talked. “Is that your dog?” Nobody pointed to the corner.

“Yes.”

“What’s his name?”

“Neil.”

“Play dead, Neil,” Nobody said. “Good dog.”

“He is dead. Croaked last night.”

“Don’t don’t croak.”

“Oh. Wise guy, huh? Fine. Now we know where we both stand.”

Nobody pointed at the floor. “Of course. You’re there, and I’m here.”

“Now that we’ve established that, I’ll help you look for the guide. You can be my partner.”

“But I don’t know how. Maybe you could show me the ropes around here?”

I produced several ropes of various lengths.

“It looks too complicated,” he decided. “Maybe you’d better do it for me. How much will it cost?”

“That depends. Are you rich?” I asked.

“No, I’ve already said my name’s Nobody, but that sometimes confuses people. You can call me Ken.”

“You don’t look like kin. You must be from dad’s side of the family.”

He nodded. “Will it cost a lot?”

“What’s a lot to you?”

“A big piece of land to scrape clean and cover with concrete buildings.”

“I’m talking about money.”

He produced a wad of bills and I licked his hand gratefully. “All right. What happened to your hunting guide?”

“I’m not sure. We were hunting out near Abilene and communicating by walkie-talkies…”

I took notes as he talked. Mostly B flats.

“…and I was in a deer stand. He was in the coffee shop and we were singing a duet when a huge buck stepped into my view. I described it; a large animal with legs and antlers. I heard him order coffee and then he said “shoot.”

I was almost ready to pull the trigger. I just had to load the rifle and attach the scope, when guns began firing all around me. Then machine guns started chattering and pretty soon I heard artillery thumping in the distance. Soon the mortars kicked in for support. It was awful.”

“The shooting?” I asked, sympathetically.

“No, the coffee he’d ordered. He said it was chicory. Ya gotta help me!” he shouted.

“You’ve gotta stop saying words like ya gotta!” I shouted back. “I don’t know what your guide looks like. Do you have a picture?”

He produced an oil portrait of Picasso.

I didn’t say a word. He has mean eyes, I thought, both on the same side of his head.

“What do you think?” he asked.

“Just read the sentences above.” Annoyed, I dummied up.

His eyes narrowed. “I can see the dummy’s mouth move when you talk.”

“It’s supposed to be the other way around,” I answered.

“Good luck.”

“Luck has nothing to do with it.” We shook hands and he left.

I practiced my yodeling and for a while, turned off the music and smiled at Neil. “Good dog,” I said.

I hate it when dogs jump up on people.

*

And with that, potential humor writers, read the authors who make you laugh and study their technique. They’ve figured it out and it’s something that triggers your giggle-box. Learn to use it in your own way.

Good luck, adios, and adieu.

Hope you all had an amazing Thanksgiving!

What did you do? Describe the scene.

What was your favorite dish? Yes, dessert counts. 😉