A Writer’s Ego

[UPDATE: I don’t know what happened with my post today. The text came out white on Google Reader I was told. I tried to fix it and stuff happened. So here it is again]

We all have egos. We all enjoy being praised by others, being recognized, even singled out. We sometimes talk of the “healthy ego.” The drive to be good at something, and to have achievement recognized and rewarded, is a sign of a healthy ego.

But when those desires start to take over, the ego becomes unhealthy. Surveys of today’s young peopleconsistently show that their overarching goal is not to be a good citizen, have a family, or contribute something lasting to society. It’s to become rich and famous.

Unhealthy.
The unhealthy ego lurks in the shadows. It secretly wishes to see perceived competition fail, and gets envious when someone else achieves what it so desperately wants for itself.
Ann Lamott wrote about the latter in her great book on writing, Bird by Bird:
If you continue to write, you are probably going to have to deal with [envy] because some wonderful, dazzling successes are going to happen for some of the most awful, angry, undeserving writers you know—people who are, in other words, not you . . .You are going to feel awful beyond words. you are going to have a number of days in a row where you hate everyone and don’t believe in anything. if you do know the author whose turn it is, he or she will inevitably say that it will be your turn next, which is what the bride always says to you at each successive wedding, while you grow older and more decayed.
It can wreak just the tiniest bit of havoc with your self-esteem to find that you are hoping for small bad things to happen to this friend—for, say, her head to blow up.
Not healthy.
Recently, it has been proposed that author ego will actually save traditional publishing. According to marketing consultant Rob Eagar, most writers still desire the stamp of approval and validation that comes from being signed by big publisher:
All authors come standard with a healthy dose of ego. It takes cojones to tell the world, “I’ve written a book and you should read it.” And, the ego will never disappear, no matter what social media or digital technology might bring. The inner influence of ego makes a critical impact upon the way an author chooses to make his or her work public. That’s why the author ego may be the single biggest reason that publishers will continue to survive.
***
The love/hate relationship between authors and publishers has endured for over a century. Digital self-publishing and e-books represent wonderful new opportunities. But, the power of new technology is no match against the power of human nature. Therefore, publishers need not fear extinction. The literary ecosystem is bound by an unseen force that affects every author. What’s the point of publishers? To exist and thrive by keeping the author ego healthy and alive.
It’s true that many unpublished fiction writers still consider the touch of a traditional publisher’s wand as the summum bonum of the writing life. Certainly that was true up until the recent past. But is it still true today?
Only if you want it to be. If having a publisher’s name on the spine of your book is important to you, go for it. It’s certainly fun to walk into a Barnes & Noble in Schenectady, New York, and see your book face out on a shelf. Heck, I once found one of my books cover out in a little book shop in Stratford-Upon- Avon! Are you kidding me? Me on display in Bill Shakespeare’s hometown?
But there is an increasing number of writers making a living via self-publishing who see this industry as a business for profit, not a venue for validation.
The nice thing is the choice is finally the writer’s to make.
As for a healthy writer’s ego, I’d say it sounds like this: I write because I believe have what it takes to tell stories. I write because an inner fire compels me, and I am committed to working hard to make myself the best writer I can be. I write for readers. They are my ultimate reward.
So what does a healthy writer’s ego look like to you?

Books on the Installment Plan

Books published by installment are not new. Charles Dickens is generally credited with beginning, or at least popularizing the practice. Genre novels appeared in serial form in magazines such as Colliersand in science fiction and mystery magazines regularly in the 1940s, sometimes in abridged form, sometimes completely.  More recently, THE BONFIRE OF THE VANITIES by Tom Wolfe was published in twenty-odd installments — in Rolling Stone, of all places — before it appeared in book form. Michael Connelly and Colin Harrison,  among others, have published short novels in Sunday newspaper magazines. The attraction for the reader is easy to see: be the first on your block to read the forthcoming novel, by your favorite author, before it’s actually published in book form, even if it is in installments.
So it was that a couple of mornings ago I flicked on my Kindle and learned from My Precious that Amazon has revived the serial novel for the electronic age. We are now in the era of serial e-books. Make a selection from list of e-books published under one of Amazon’s imprints, lay down (or should that be transmit?) a couple of bucks and you immediately receive the first installment which consists of about forty pages. That price also includes the rest of the book, released in six monthly installments. Late to the party? Not to worry. Plunk down your two dollars at any point along the way and you get all of the installments published to date and the future ones as they are released.
I tried to talk myself out of it. I failed. First argument:  Why bother? I would forget what happened from month to month.  I quit reading comic books twelve years ago, after a half-century of four-color fandom, because I could no longer remember from month to month what had happened in the previous month’s issue.  X-Men, to name but one example, had with all of its alternative time-lines and such had become incomprehensible. Rebuttal: that isn’t a problem with the Amazon serials. The next installment will be solidly fused with the presently published ones on Your Precious and if I can’t remember who did what to who, as the limerick goes, I can just do a search on the character’s name and bring my poor addled memory right up to snuff. Second argument:  I already have a couple of hundred books on my Kindle that I will probably never read. Why throw another one (or two. Or three.) on there?  Rebuttal: righto. But, I told myself, I can read forty pages or so while in the drive-through line at Sonic. I might be intimated from starting a six-hundred page book, but forty pages? No problem. Third argument…well, I didn’t have a third argument. I saw that Andrew Peterson, an extremely talented author, all-around good guy, and member of the F.O.S.J. (Friends of Sweet Joseph) has a novel titled OPTION TO KILL among the serial e-books. I bought that one. There is also a brand-new traditional western,  THE CIRCUIT RIDER, by Dani Amore, which looked so good that I could not resist.  Actually each and all of the books which comprise this inaugural launch seem to have something to recommend them. And, of course, Amazon’s sample feature is in place, in case you’re unfamiliar with the author or otherwise on the fence about purchasing a particular book.

Is this a gimmick that is going to fail? Or does it have a place in the market? I feel that anything different — if not necessarily new — which gets people buying and reading books, and gets money in the author’s pocket, is worth a shot.  How do you readers think about it? And while we’re on the topic, think about this: what if Amazon opened this up to other publishers and offered an either/or deal for the reader? Let’s say that one of your favorite authors has a novel dropping next Tuesday. Suppose you had the choice between buying and receiving the entire e-book at its full price, or paying a fraction of that full price (fifty percent or less) and receiving the book on the installment plan, at several dozen pages a month over the course of six months? Would you go for it, delaying gratification to save a few bucks? And authors…what do you have to say about any of this? DO you have a problem with your novel being divided up? Or does it sound good to you as well, as a way of drumming up interest? 

Reader Friday: How far do you develop your fictional world?

Our friend Basil Sands posed a question for today: How deeply do you develop the characters in your fictional world, and do you write about them beyond the primary works?

“I just put up a novella and a couple shorts that flesh out some of my main characters from the past four books with details that had been alluded to in those books,” Basil writes. “Do you guys & gals do stuff like that? And when you do, do you keep it to yourself or put it up for the world to see?”

Tell us in the Comments!

Do Giveaways Work?

by Michelle Gagnon

Figment.com has just announced a contest to celebrate the release of my YA debut DON’T TURN AROUND. In keeping with the theme of the book, they’re asking for a story about teen rebels with a cause, in 1,200 words or less. The winner will receive a 13 inch MacBook Pro (a computer that features prominently in the storyline, since it’s sort of a “Girl with the Dragon Tattoo for teens”), and a signed copy of the book.

I’m really excited about this (especially since, for a refreshing change, this time I won’t be the one paying for the grand prize!) However, I wonder…do giveaways really lead to more copies sold?

For my second book, BONEYARD, I held a Kindle contest. Anyone who signed up for my newsletter got their name thrown into the hat (mind you, this was for the Kindle 1, which as a brand spanking new device retailed for $450).
That was, to date, my bestselling novel.
But I was hesitant about repeating that particular contest-after all, signing up for my newsletter didn’t necessarily translate to purchasing the book; and many might simply unsubscribe as soon as the contest ended. (For the record, I didn’t experience an unusually high dip in subscribers in the aftermath). Plus, it was a lot of money to spend without a quantifiable return.

So for my third thriller, THE GATEKEEPER, I decided to take it up a notch. I offered a MacBook (paid for out of my own advance) to anyone who could answer two easy questions about the book.
I received a decent number of entries; certainly not as many as with the previous contest, but a respectable amount. To enter, a reader needed to provide the names of two specific characters, in response to a fairly simple question for anyone who had read the book.

But some people literally sent a full roster of every character in every single one of my novels. One woman emailed me directly twenty times over the course of a day, listing two characters at a time (a few of whom weren’t even from any of my books), asking repeatedly, “These two names? What about these two?”
When I gently pointed out that randomly throwing names at me wasn’t really keeping in the spirit of the contest, she got huffy and fired off a nasty email about how spoiled authors were, and how this was the only way she could get a new computer. Plus, she wasn’t a big reader in general, and found it unfair that she be asked to read something in order to enter a giveaway.

*Sigh. The entire experience ended up leaving a bad taste in my mouth (not to mention a dent in my wallet). So for my fourth book, I skipped contests entirely.

I had no idea that Figment was going to be running this contest until it posted; I love the idea behind it, though. Especially since Figment serves as a virtual writing community. And I’m terribly flattered that they’re offering such an amazing, generous prize.

But will it translate into sales? Hard to say. I know the old 50% marketing adage (half of what you do will work, but chances are you’ll never know which half). But it’s a source of perpetual frustration for every author–where do you concentrate your marketing time and money, especially now that there’s such a huge array of options? Hemingway never had to deal with Twitter (although I suspect he would have been fantastic at it, with his knack for sparse prose).

So what do you think? Has a giveaway ever persuaded you to purchase a novel you never would have picked up otherwise?


The Good, Bad and Ugly reviews

By Joe Moore

We’ve been talking quite a bit this week about online reviews, especially those on Amazon, B&N and other sites, and the fact that some authors have admitted to paying for glowing reviews in order to boost sales, so-called sock-puppet reviews. I think we all agree that this is a truly deceitful practice and should be condemned. Many well-know authors are speaking out on this. But I find it more that dishonest, it’s just plain sad. If a writer has so little faith in his or her work that a viable option is to purchase 5-star reviews, that’s sad. Our work should be accepted or rejected on its own merit—it should stand on its own.

No book has ever been declared great by everyone who read it. There will always be those who dislike a book for more reasons that we can count. As a matter of fact, it never ceases to amaze me the vast span of reactions to books including my own and those of my friends. Pick any bestseller and you’ll find someone who loves it and someone else who doesn’t. And often both are willing to say so, in the strongest of terms. There are more than enough good, bad and ugly reviews to go around.

So I thought that instead of talking about online reviews, I’d share some of mine with you. I’ve listed 5 of my thrillers (all co-written with Lynn Sholes) and a sample of the good, the bad and the ugly online reviews we’ve received over the years.

Disclaimer: I have no idea who wrote and posted these nor have I ever paid for a review. These samples were gathered from Amazon and Goodreads.

THE PHOENIX APOSTLES

Phoenix-cover-final (Small)The Good: “I’ll read anything these two authors write. I have to be careful not to put a spoiler in this review, but there is one scene that knocked me off the sofa. I don’t often squeal during a movie scene when the bad guy comes out from around the dark corner, but there was a scene in this book that made me jump and I almost flung the book across the room. I won’t tell which one it was because I don’t want to ruin it for any other reader.”

The Bad: “I just couldn’t figure out if this book was for "young adult" reading or "teen reading" or adults or Christian reading or even anti-religion.”

The Ugly: “The writing is deplorable, the style so bland I had to read a page twice to make sure it was indeed that bad!”

THE GRAIL CONSPIRACY

tgcThe Good: “What I want to know is when is this going to come out as a movie? It has to be one of the most exciting thrillers I have ever read. I was hooked from the first page on when Cotten Stone (the main character) stumbles onto the dig site of the Crusader’s tomb.”

The Bad: “This started with interesting characters and action, but the quality of writing was fair and the story went downhill. Would not recommend even as a beach book.”

The Ugly: “The book was simply boring and poorly written. The characters had no depth. The plot took forever to go anywhere.”

THE LAST SECRET

tlsThe Good: “This was one of those books you cannot put down. Basically I was on the edge of my seat so to speak whilst reading it. Exciting, mysterious. Well written, keeps you guessing. Loved it… Would recommend as great reading!”

The Bad: “It takes more than an exotic location and some perceived struggle between good and evil to make a good story.”

The Ugly: “Religious hype … I was totally disappointed.”

THE HADES PROJECT

thpThe Good: “Lynn Sholes & Joe Moore have given us an exciting, fast moving, and scary novel. The proverbial "page turner".

The Bad: “I had a hard time liking the main character, Cotten Stone. She was a bit too whiny for my taste.”

The Ugly: “A waste of my time.”

THE 731 LEGACY

731The Good: “Lynn Sholes and Joe Moore do a masterful job of telling an engaging story that involves religious prophecy, global disaster, mass plague and an unbelievable revenge plot against the U.S. and its allies by a long-forgotten enemy.”

The Bad: “It was so predictable.”

The Ugly: “This book was a big ‘I don’t care what happens to you, no matter how sad it may be’ kinda story for me. The first time I read a Sholes & Moore book, and definitely the last time.”

So now that you’ve seen a few of my good, bad and ugly reviews, how about you guys? Got the guts to share the best and worst you’ve received? What about those of you that have posted online reviews? Without revealing the book title or author, want to share your good, bad and ugly comments?

Survey: How did you hear about the last book you purchased?

Over the past couple of days we’ve been having some good discussions about paid reviews on Amazon, and the credibility of online reviews. Most people said that Amazon reviews don’t affect their purchasing decisions. So I started wondering: Nowadays, how do people hear about the books they purchase? Is it mostly by word of mouth, blogs, reviews? Or some other way?

I thought I’d start an unscientific survey. Tell us the title of the last book you purchased, and describe how you heard about it.  (I know there’s got to be a way to insert an actual poll in this post, but I have no idea how to do it. So tell us in the comments!) Has the way you hear about new books changed much over the past five years?

My most recent book purchase was A WORLD ON FIRE: Britain’s Crucial Role in the American Civil War, by Amanda Foreman. I heard about it on BOOK TV (It’s one of my favorite go-to sources for reviews and author interviews. I often grab my Kindle and buy something immediately after watching a book discussion there).

What was yours?

Another tolling bell? Reviews in the age of Amazon

by Clare Langley-Hawthorne

Jim’s timely post yesterday on the paying for reviews scandal involving the self-published ‘John Locke’ got me thinking about the changing nature and validity of ‘reviews’ in the cyber-age. 

We’ve had flame-wars, hate campaigns as well ‘friend’-reviewing and, more recently, the purchasing of favorable Amazon reviews all in the name of attaining that most coveted of prizes – the title of ‘bestselling author’. Given all the hoopla, I was interested to see The Guardian’s book blog posting question ‘are Amazon reader reviews killing off the critic?‘ In this blog post they ask whether ongoing issues with Amazon reviews have killed off the book review or whether they have actually made traditional, editor-commissioned book reviews more important than ever? 

I have been mulling over same thing though wondering whether the answer to this question is even relevant.  It’s clear that most people buy books based on the recommendations of friends and from ‘word of mouth’ rather than Amazon reviews – though in this day and age, word-of-mouth opinions is often generated by online hype which (as the John Locke case illustrates) are easily open to manipulation.  

While I like Jim’s solution to open up more books for readers to look at online – so they can read sample chapters  for themselves and decide – I still wonder about the increasing irrelevance of reviews. 

At the moment I view most Amazon reviews with skepticism – as more-often than not the one-star review sounds like a rant and the five-star review sounds like pandering. However, I also find it’s getting increasingly harder to distinguish promotion from objective reviews online at all, and it’s pretty clear that publishers and authors alike are desperate for anything that will set them apart from the background ‘noise’ of the Internet. This means for me, at least, I take most online reviews with a grain of salt. I do, however, continue to view reviews found in newspapers, magazines and journals with some degree of confidence. Not that I will agree with the reviewer by any means – but I do regard what is written as an actual critical appraisal rather than an exercise in PR. 

So what do you think? Have online reader review sites basically killed off the traditional book critic? Do you think independent book reviews (in newspapers or other media formats) still resonate with readers or are they of only marginal importance?

The Paid Reviews Scandal and What it Means for the Future

James Scott Bell
@jamesscottbell 

There was a dust storm of no small size this past week with the revelation that million-selling-self-published phenom John Locke had paid a service, the now defunct GettingBookReviews.com, to generate a slew of reviews for his books. “I will start with 50 for $1,000,” Locke wrote to the service in an email, “and if it works and if you feel you have enough readers available, I would be glad to order many more. I’m ready to roll.”


News of this transaction did not generate positive reviews in the blogosphere. Porter Anderson covers much of the reaction here.


Needless to say, writers who have been doing it the old fashioned way—writing the best books they can, building readership based on quality over time—were not pleased. One of the notables, Lee Goldberg, posted an Amazon review for Locke’s tome about how he sold a million ebooks. Lee’s review is now at the top of the book’s page. Here is the review in toto:
There is a key piece of advice crucial to his success that he left out of this book: pay readers to leave fake reviews. In an interview with Locke in today’s New York Times, he admitted that he paid for 300 reviewers to heap praise on his books, a sleazy promotional technique that seems to have worked for him. Locke admits to buying reviews because “Reviews are the smallest piece of being successful, but it’s a lot easier to buy them than cultivating an audience.” I have some advice for Locke on a more honest and ethical approach he might want to try: Actually write good books. That’s how to build an audience. You do not gain readers, or recognition, by swindling readers into buying your books with fake praise. It’s unethical and shows a startling lack of respect for your reader.
But what should be done about it? What can be done about it? Lee Goldberg would like to see Amazon take down all of Mr. Locke’s positive reviews. I doubt that will happen, as Amazon is based upon systemization and not individuation. In other words, it is not good ROI (return on investment) for Amazon to police reviews.
If they delete Locke’s positive reviews, wouldn’t they have to go after all the other paid-for reviews? It would be too arduous to do so.
Thus, Amazon will likely leave this to the free market of ideas. Lee Goldberg has already contributed to that market. He posted his review, asked readers via Twitter and other social media to “like” that review, and it has rocketed to the top. If it were a malicious, unfair comment Lee made, John Locke could complain and probably have it removed. But as it is based on fact (Lee had the good sense to reference the NY Times) that probably will not happen. (Note: I have quoted from Locke’s book in other places, citing what I find of value. Those parts still hold. It’s just unfortunate they may now get overshadowed by this mess.)  
We all know the public review process is open to abuse. But it does not seem that there’s much that can be done directly. Maybe over time, more and more readers will catch on and that will make reviews a less essential way to assess a book’s worth. It’s too bad, because real reviews will suffer taint, too.
If that is so, what’s the alternative? How is a reader to make a choice amid these shenanigans?
I think the simplest way, the best way, the only true way is this: Educate and encourage readers to read opening chapters. Stress the downloading of samples, or the “Look Inside!” feature on Amazon. Or post your first chapters on your website.
Anything to get the reader to see the actual writer in action. Doing his writer thing.
Then the reader can make an informed choice. Case in point: I’m not much of a dystopian fiction fan, but after making the acquaintance of Hugh Howey in this forum, I downloaded the sample of Wool. I found the writing so strong and the premise so compelling that I bought the whole thing.
Isn’t that the way it should work?
What do you think the fallout will be from this scandal of paid reviews? What, if anything, can be done about it?

Let’s Have Some Fun

Let’s Have Some Fun
I am for a number of reasons happy to watch the month of August 2012 receding in the rear-view mirror. Let’s hear it for September. I thought that instead of crafting some offering, weighty or otherwise, it might be interesting to ask some questions and get some answers. Obviously, you don’t have to answer them all or even participate to begin with; and I won’t comment on answers (as Gallagher says in another context, it’s okay to laugh, just don’t point!).
Here we go. My own answers follow each question:
1) Last book I read: GONE by Randy Wayne White
2) Last television show I watched: Copper
3) Last movie I watched in a theater: Cast Away, in 2000 (yes; it has been that long since I have been to a movie theater)
4) Last movie I watched at home: Body Heat
5) Last music CD I listened to: The Complete Ric & Ron Recordings, Vol. 6
6) Last person with whom I spoke on the telephone: my younger daughter
7) What time I went to bed last night: 11:10 PM
8) What time I woke up this morning: 5:20 AM
9) Strangest thing that happened to me in August: I took my daughter to her doctor and the office receptionist lost my driver’s license and medical insurance card
10) If I were having one last meal, I would I want it to be?  Zapp’s Voodoo potato chips 11) and a bottomless glass of Barq’s Root Beer
12) In September, I am looking forward to: The Cutting Edge Entertainment Law Seminar in New Orleans

Enjoy.