Formatting Your Submission

Submitting a manuscript used to be easier. We all knew the format: 1 inch margins, Courier 12 pt font in WordPerfect, 25 lines per page, 5 spaces indent each paragraph. But woe upon us, computers and printers kept getting upgraded. Suddenly Courier didn’t produce dark print anymore. We had to download a font called Dark Courier to print our pages in a readable type. Some people diverged to Times New Roman, but stalwart writer that I was, I stuck with the old ways.

Then editors starting sending edits in Track Changes. We had no choice but to convert to Word. Computers got upgraded again. Now a font called New Courier produced dark enough print so that I could delete Dark Courier font from my machine. Soon printouts were no longer an issue at all. Online submissions became the norm. Instead of copying a manuscript and mailing a heavy box at the post office, we could attach a file on our computer and hit the send button. This was better, right?

Not necessarily, because now each publishing house had different formatting requirements. Witness the two houses for which I’m now writing. Let’s call them House A for my romances and House B for my mysteries. Both agree on .5 inch indent for each paragraph, em-dashes instead of hyphens or en-dashes, and one inch margins. But here’s where they differ:

FONTS
House A: New Courier 12 pt.
House B: Times New Roman 12 pt.
SPACING
House A: 25 lines per page
House B: Double spacing
CHAPTER HEADINGS
House A: six lines down the page; capitalize first letter of each word
House B: one space down the page is blank, then the chapter heading comes on the next line. Then this is followed by another empty space before the text. Chapter heading should be bold and centered. First line of every chapter should begin flush left.
HEADERS/FOOTERS
House A: No specific instructions
House B: Page number bottom center with .5 inch footer and .5 inch header. Header should have centered Author’s last nameBook Title
ASTERISKS
House A: Four asterisks centered
House B: Five asterisks centered
ELLIPSIS
House A: Three periods with no spacing before, between or after.
House B: Three periods with a space before, between and after.

You get the idea? Plus the front material, meaning the title page, dedication and acknowledgements, as well as the back end info, might be different, too. You have to carefully examine the submission requirements to give your work its best chance.

The more you configure your work, the more often you’ll remember the next time. And if you’re just working with one publisher, you’ll have no problem…at least until you try to format for Kindle, Smashwords, and Nook.

How do you deal with this confusion?

Tricks to Creating a Page-Turner

By Joe Moore

If you write mysteries or thrillers (or any genre, for that matter), there’s nothing more rewarding than to have someone say your book is a real “page-turner”—that they couldn’t put it down. And there’s nothing more fulfilling for a reader than to find a book so captivating that they can’t stop reading. Naturally, the writer has to develop a compelling story populated with three-dimensional characters and enough conflict and tension to keep a reader’s interest. Those things are givens, and it’s the writer’s job to craft those elements into the manuscript.

But did you know that there are some simple formatting tricks that anyone can do to improve the readability of a manuscript and keep the reader turning pages. And what’s really cool is that you don’t have to change your story at all to benefit from them. Not a word.

Trick #1. Write short chapters.

Whenever a reader gets to the end of a chapter, they must make a decision to read the next chapter or put the book down and go do something else. It’s a natural stopping point or a launching point to the next part of the story. If it’s late in the evening, many times that decision involves continuing to read or going to bed. What you don’t want them to do is put down the book. When a reader finishes a chapter and comes to that late night decision to stop or read on, they usually check to see if the next chapter is short or long. If it’s only a few pages, there’s a really good chance they will read one more chapter. If they get to the end of that next short chapter and repeat the checking process again, they won’t go to bed. They’ll keep reading. And you will have setup a format that they’ll come to expect and rely on.

This tip does not mean that every chapter must be short. What I’m suggesting is to examine each chapter and see if you can split it into two. Or even three. After all, the same information is going to be imparted. It’s just going to happen in multiple segments.

There’s always going to be a need for longer chapters. Just ask yourself if that 6k-word chapter you just finished writing could be broken into multiple chunks. Remember that you want to entice the reader to keep reading.

Now I know that some writers will react by saying, “Well, my chapters end when they end. Short, long or in between, I write until the chapter naturally ends itself.” Fine. Do whatever you’ve got to do to write a great story. This trick may not be something that fits your writing style. But from a physical standpoint, readers tend to keep reading if they feel the next chapter will take just a few minutes to finish.

From a personal perspective, my co-writer and I try to bring our chapters in at around 1000 words. I know, some of you will think that’s way too short. But one of the most frequent comments we get from our fans is that in addition to enjoying the story, the short chapters kept them up late. We’ve had more than a few readers blame us for them not getting enough sleep because they decided to read “just one more chapter”.

Trick #2. Write (or format) short paragraphs and sentences.

This trick is closely related to trick #1, but it involves the visual experience of your book for the reader. It also involves setting up a distinctive and comfortable rhythm and tempo to your writing.

As you read, your eyes not only move along the sentence but your peripheral vision picks up the “weight” of the next sentence and paragraph. You’re reading a single sentence, but you visually take in the whole page. As your mind plays out the story from one word to the next, it also calculates what is coming up next, and  causes you to be subtly energized or marginally fatigued. It’s like driving across the desert—if the road stretches in an endless ribbon to the horizon, you become tired just knowing you have a long way to go to get to the next break, or in the case of the book, the end of the sentence or paragraph. But if the road is only a city block or two long before you start down the next stretch of highway, you feel less overwhelmed by its mass (paragraph) or length (sentence). Shorter paragraphs and sentences keep the eye from getting fatigued. They allow the reader take a mental “breather” more frequently thus keeping their attention longer. And it’s also a tool for controlling reading speed.

Shorter sentences move the story along at a faster rhythm and tempo because the eyes moves quicker and your peripheral vision sees less bulk and weight on the printed page ahead.

Trick #3. Eliminate dialog tags whenever possible.

If there are only two characters in a scene, eliminate as many dialog tags as you can without confusing the reader. The dialog itself should help to identify the character as should their actions. Even with more than two characters present, staging can help to reduce dialog tags. Staging and actions also help to build characters. Dialog tags don’t. If the reader knows who is speaking because of their actions, the number of tags can often be reduced or even eliminated.

Trick #4. Title your chapters.

Your book has a title for a reason. It sets the mood or intrigue of the whole story. Consider titling your chapters for the same reason. Like the book title, a chapter title is a teaser. When a reader ends a chapter and turns the page, nothing is more boring than to be greeted with the totally original title: Chapter 23. Or worse, just 23. Why not give the reader a hint of what’s to come with a short title. Don’t give anything away, just use the chapter title as an enticement—a promise of things to be delivered or revealed. Use it to set the stage or create a mood just like the book title. I believe that each chapter should be considered a mini book. Chapters should have beginnings, middles and endings. And one way to tempt the reader to keep reading is with a compelling title.

Tricks like these are never to be considered a substitute for solid, clean, professional writing. They are only tricks. But they work if used in the mix with all the other elements of a great story. And the only way for you to know for sure is to give them a try.

Beyond these formatting tricks, does anyone recommend others that can enhance the reader’s experience?

My Aha! Moment





The other day I got a lovely email that began:
I want to send you a big, sincere ‘thank you’ for writing your book on plot and structure.
After trawling through many books on plotting and feeling more and more confused and anxious it was a relief to come across your book. Finally I began having ‘aha!’ moments – and I’ve only read three chapters!
You are so encouraging and the exercises are really useful – although now I find myself watching television and asking ‘what if?’ a great deal of the time…
If an ex-lawyer can still have working cockles in his heart, mine were warmed. I love hearing when a writer starts to get it. An “aha moment” is exactly what I strive to provide in my teaching. Because it was just such a moment that put me on the path to selling my work.
I know exactly when it was, too, because I was keeping a journal of my writing quest. On September 15, 1990, I wrote these words:
EPIPHANY!
Light! A bulb! A flash! A revelation! My muse on fire!
I feel like I’ve suddenly “clicked into” how to write . . .  I mean, everything I’ve been reading and brooding about has finally locked. There is this tremendous rush of exhilaration. It just happened, and now I feel like everything I write will be at least GOOD, but can also be EXCELLENT.
I was writing screenplays at the time, and I’d written five or six over two years without success. But the next one I wrote was optioned and got me into a top agency. I optioned other properties, too, and did some assignment work (including a treatment for the late, great Whitney Houston). But when the projects didn’t get pushed up the ladder (an old Hollywood story) I got frustrated and wrote a novel using the same revealed wisdom. The novel sold. Then I wrote a legal thriller and got a five book contract. My career as a novelist was launched.
And all of it I trace back to that epiphany. Here’s the story.
I was a member of the Writer’s Digest Book Club at the time. One of their offerings was Jack Bickham’s Writing Novels That Sell. I’d been reading screenwriting books, like Syd Field’s Screenplay and Linda Seger’s Making a Good Script Great. I thought, well, there may be some cross-over here from the novel world, and I bought the book.
Bickham advised this was a book for people wanting to get serious about becoming professional writers. Not fluff, only what had worked for him and his writing students at the University of Oklahoma. He said it should be studied sequentially, as each chapter built upon the last.
So that’s what I did, starting at page one and working my way through. And when I got to Chapter 8, covering “scene and sequel,” that’s when the bulbs started popping in my brain.
Up to that time I did not have a strategic approach to writing the next scene. I just sort of let it bubble up in my imagination (or had committed to it on an index card) and went for it. But my scripts weren’t working. People told me so, but couldn’t tell me why, which was frustrating beyond measure.
Now, suddenly, I knew why they weren’t working. A superb writing instructor had nailed it and explained it to me.
In brief, a scene is a unit of action made up of a goal, conflict and disaster. There are of course nuances and variations, but all of them emanate from this basic understanding. The disaster doesn’t always mean something huge, though it sometimes is. It is a setback of some sort, making the hero’s situation worse.
I have the key paragraph highlighted in yellow, and underlined in red, in Bickham’s book:
We make our story go forward by pushing our hero backward, farther and farther from his ultimate goal, through scene disasters. The reader reads excitedly, roots for the hero––then is crushed with him. The novel flies along, lifelike, dramatic, suspenseful, hard to put down, filled with twists, surprises and setbacks––and more and more tension as well as admiration for the battered hero who simply won’t quit.
Bam. Boom. Bingo. This was my breakthrough, my foundation. And it’s never let me down since.
So I wonder, have you ever had an “aha moment” in your writing? Maybe it came when you first realized something was (or wasn’t) working for you on the page. Maybe it was while you were reading a novel and thought, “Oh, now I see!”
Or maybe you’ve had a series of these moments, perhaps not as dramatic as my own, but meaningful just the same.
Let’s hear about them.
***
NOTE: I will be on the road teaching my two-day intensive “Next Level” seminar this year. The cities and dates have just been announced:
Austin, TX, June 16 & 17

Nashville, TN, August 11 & 12

Cincinnati, OH, September 15 & 16
For further information, testimonials and sign-up forms, go here

Writing Exercise: Six Word Memoir

by Michelle Gagnon

Hemingway was once famously challenged to write a short story in six words or less, and he came up with, “For sale: baby shoes, never worn.”

Kind of the perfect story- so much there, yet so much left unsaid. It leaves you wondering and wanting more.

Smith Magazine launched a six word memoir contest awhile back, inviting people to submit the story of their life with extreme brevity. It was so successful that they produced a book with submissions from a wide variety of authors both famous and obscure, including Amy Sedaris (Mushrooms. Clowns. Wands. Five. Wig. Thatched), Sebastian Junger (I asked. They answered. I wrote), and Po Bronson (Stole wife. Lost friends. Now happy).

Today, I challenge you to do the same. Here are some of my favorites, culled from their ongoing blog:

  • “More fun since moral compass broke.”
  • “Write about sex, learn about love.”
  • “I thought that I’d be taller.”
  • “Committed voluntarily, until tried to leave.”
  • “Asked to quiet down. Spoke louder.”

And here’s mine, always a work in progress:

“Loved and lost and loved again.”

So what’s your life been like, in a sextuplet?

Writing Exercise: Six Word Memoir

by Michelle Gagnon

Hemingway was once famously challenged to write a short story in six words or less, and he came up with, “For sale: baby shoes, never worn.”

Kind of the perfect story- so much there, yet so much left unsaid. It leaves you wondering and wanting more.

Smith Magazine launched a six word memoir contest awhile back, inviting people to submit the story of their life with extreme brevity. It was so successful that they produced a book with submissions from a wide variety of authors both famous and obscure, including Amy Sedaris (Mushrooms. Clowns. Wands. Five. Wig. Thatched), Sebastian Junger (I asked. They answered. I wrote), and Po Bronson (Stole wife. Lost friends. Now happy).

Today, I challenge you to do the same. Here are some of my favorites, culled from their ongoing blog:

  • “More fun since moral compass broke.”
  • “Write about sex, learn about love.”
  • “I thought that I’d be taller.”
  • “Committed voluntarily, until tried to leave.”
  • “Asked to quiet down. Spoke louder.”

And here’s mine, always a work in progress:

“Loved and lost and loved again.”

So what’s your life been like, in a sextuplet?

Write What You Fear

By Jordan Dane

Everyone has heard the line – Write What You Know. When I first heard the line, the first thing that hit me was a question. What the hell did I know that would interest anybody, except my mother who is easy to please? Obviously I didn’t listen to that advice. My debut book was about a woman cop, a far cry from my accountant/commodity energy trader occupation.


Lee Child wrote on an email loop I belonged to in 2008 (of debut thriller authors he mentored as part of the International Thriller Authors debut program) that he thought it should be – Write What You Fear – because books are about emotion. Raw emotions resonate with people. We can all relate to what makes us scared or what we can hate or love. That’s not as intimidating as “write what you know” and hope someone buys it. It doesn’t take special knowledge to write about emotions you feel. It only takes an ability to dig deep, write honestly and find words to express those feelings.


Lee’s words have stayed with me.


Lately I find myself thinking about death. It’s not a subject I know a lot about, but I sure know how it makes me feel. My book ON A DARK WING (Harlequin Teen, Jan 2012) stirred these thoughts in me when I had to envision what a conversation with the Grim Reaper might entail and imagine an afterlife and a role for the Angel of Death. A young girl deals with the grief and guilt she feels after the tragic death of her mother in the book. And this week, a blogger (who will be on a tour stop for the promo of my book) asked for an interview with Death. I’ll be the voice of Death on the day of the blog post when I comment, so followers can ask their own questions. Do I have any idea what I will write? Absolutely not, but I think it’s important to keep challenging myself as an author to delve into areas of my imagination, especially when it’s most difficult.


But there’s a reason I wanted to share why writing about Death and imagining an afterlife has been particularly challenging for me. In my own life, my brother-in-law Michael (my husband’s only brother) is losing his battle with cancer. He’s in hospice now and he’s been in my thoughts and prayers for months. I can’t even imagine what that finality is like for him or his sweet wife and their family.


Sometimes the fiction we write becomes all too real…or too personal.


My post won’t be long today, but I would like to hear from those willing to share. Whether you had a personal tie-in or not, what has been the most difficult scene you’ve written or read in a book? What challenges did you face in writing it? Or why did the scene you read stick with you? Readers and/or writers can respond to this. There are scenes in books that I’ve read long ago, that I can still imagine in my head because they touched something in me that has stayed.


Please share those scenes and books that have stayed with you.

Cornered

Have you ever written yourself into a corner? Have you progressed at least midway through your story and then realized your hero is going down a black hole and you don’t know how to get him out?Recently, I found myself in this situation. In my synopsis, which acts as my writing guideline, I was up to the part where the hero, Lord Magnor, goes to the underworld to obtain a sacred book stolen by Hel, Queen of the Shades. To get there, he has to die. Circumstances with the heroine make him despair of their future together, and so he takes a poison pill that another character has given him.

Here is what my synopsis said:

He awakens underground in front of an iron gate. This leads to a gold-paved bridge that crosses the river Gjoll. Beyond is Helheim, where Hel resides. A giantess guards the gate and asks him for the password. If he fails to give the right answer, she’ll toss him in the river and it will carry him to the land of fire and eternal torment.


Magnor figures out a way past and meets Hel. She isn’t willing to give up the Book of Odin, not even for the mead he’s brought. So he creates a diversion and steals the sacred book.

Now this presented several problems. How does he get past the giantess when he fails to give the right password? How does he get into Hel’s palace? What kind of diversion does he create, and how does he steal the ancient relic?

I printed out these questions and sat on my “thinking couch” until the answers came to me. First of all, if he fails to give the right password, the giantess won’t throw him in the river. Instead, she’ll doom him to spend eternity in the company of other lost souls.
At that point, he has to find another way past the gate. He doesn’t have any cutting tools or acid to break in at some point farther down the line. And even if he could do so, how would he cross the raging river? What he does have are his wits, so he eases into the shadows and cheats by climbing up the rocky wall lining the chamber and gaining access to the opposite bank that way. In other words, he goes up and over instead of across. It’s the Kobayashi Maru solution from Star Trek. If you’re in a no win situation, change the rules.

So what about confronting Hel? He decides upon a frontal approach, stating his business to the palace guards in such a confident manner that he convinces them to allow him an audience with the queen. I’m glossing over the details but suffice it to say he states his case to her and she refuses to comply. Now we need a distraction so he can steal the book that rests in a glass case.

In the story, I’ve already planted the seeds for this solution. He’s been given a magic horn that is supposed to sound a warning when the demon, Loki, is near. But what will happen if Magnor blows the horn within Hel’s palace? He does so, and glass shatters throughout the hall, including the case protecting the sacred book. He snatches the artifact as Hel’s minions surround him.

Now what? The heroine has been told she must obtain a golden apple from the Fae to revive him. But fairies aren’t part of Norse mythology, which my story is based on. Here is what my synopsis says:
Erika must return him to the land of the living. She realizes how much he means to her and won’t risk losing him. However, reviving him isn’t easy. Aware that she only has a certain window in which to resuscitate the warrior, she saves him just in time.

Okay, how does she save him? Anytime you leave things vague like this in your synopsis or writing outline, eventually you have to come up with the details. Again, I’d already sowed the seeds within the story. Erika, a descendant of Odin, has inherited some of his shapeshifter powers. She cannot change her own form, but she possesses the power to manipulate the earth.

Odin also had the “breath of inspiration”, and this reminded me of the breath of life possessed by the Mord Sith in Terry Goodkind’s Sword of Truth series. What if, instead of going to the Fae, Erika is inspired by the figurines of fairies she’s designed in her pottery studio? Fairies might not be real, but what about fairy dust? And so she uses her innate power to revitalize the hero with the magical dust she breathes into his mouth.

As you can see, whatever corner you back your hero into, if you’ve laid the proper groundwork for your story, the solution will arise from material you’ve already planted. So go ahead and gloss over these details in your selling synopsis, but be assured when you come to them in the story, the muse will help you fill in those plot holes. You can rewrite your synopsis accordingly.

So who else has backed a character into a corner, and how did you get him out?

Kill ‘em, kill ‘em all!

By Joe Moore

phoenix-apostles-webFirst, a huge thank-you to everyone who responded to Amazon’s “daily deal” promo yesterday and downloaded the e-book version of my newest thriller THE PHOENIX APOSTLES. It quickly became the #1 bestselling Kindle book on Amazon. I hope everyone enjoys it. Let me know what you think.

And now back to our regularly scheduled blog . . .

OK, so most of the time we expect the bad guys to get their just rewards in the end. We imagecan all think of a million examples like the Wicked Witch melting to the cheers of the crowds. But what about killing everyone including the heroes? What about ending it  for all concerned and leaving no survivors?

Why would a writer eliminate all the main characters? Think it’s rare? Think Shakespeare. He was big on killing off the bcsk1 (Mobile)entire cast. Let’s look at the movies for a second. Think The Wild Bunch or Butch Cassidy and the Sundance Kid. How about The Godfather or Gladiator? Not too many walked away from those stories unscarred.

Writers, have you ever killed off the whole cast, good and bad? Do you hesitate killing off someone the reader cares about? After all, killing a character, especially one that the reader is attached to can add great emotion and momentum to the story. But killing a character without a very good reason could kick the reader right out of the story. It can cheapen the blow of the death if there is no reason for it, and leave the reader feeling dissatisfied. Obviously, there must be a good reason to do it. Is it something you avoid?

Readers, have you ever read a book where the good and bad guys bit the dust? Did you feel satisfied?

So which is it? Curtains for everyone, or leave a few standing?

What Makes a Novel a Page Turner?

James Scott Bell
Twitter.com/jamesscottbell

When you get right down to it, what is it that readers love most about the reading experience? I think it can be summed up quite simply. It is the emotional pleasure of being so engrossed in a story that they must turn the page to find out what happens next.

That means there is one thing your story absolutely cannot be, and that is predictable. To the extent that it is, reading pleasure is dissipated. This applies to any genre, of course. 
So one of your goals as you begin to craft a novel is to figure out ways to pleasantly surprise the reader. For example, you avoid creating flat characters. You give us rounded characters, which E. M. Forster described as being able to surprise us in a convincing way.
Another way you create the page turning effect is through the element of mystery. Not just something you find in a whodunit. No, it’s well beyond that. The skillful withholding of information is one of the best things a novelist can learn to do.
Especially in the opening chapters. My rule for openings is to act first, explain later. This simple guideline will greatly increase the readability of your first pages, and even beyond. Leave mystery inherent whenever possible and explain things only progressively. Drop in hints and actions that make the reader wonder, “Why is this happening?” or “Why is she doing that? Feeling that?”
Pull the reader along with unanswered questions, saving final revelations until well into the book.
Our own John Gilstrap does this masterfully in his novel At All Costs. In Chapter One, we see Jake Brighton, by all accounts a highly competent body shop manager for a Ford dealer. He’s going about his business when a heavily armed team of Feds busts in and arrests him. As he’s handcuffed and on the floor:
He fought back the urge to sneeze and tried to make the pieces fit in his mind.
We’ve been so careful.
Careful about what? Gilstrap doesn’t tell us. Not until the final line of the chapter:
He wondered if he and Carolyn still owned the tops slots on the Ten Most Wanted List.
Whoa! Another question raised: What could this outwardly normal and hardworking man have done to be at the top of the FBI list?
Again, Gilstrap makes us wait. For almost a hundred pages. As Jake and his wife Carolyn try to escape town with their thirteen-year-old son, putting a long-ago plan into effect, we are drawn further in by the mystery of their background. (In a nice twist, not even the son knows what his parents have done).
It is only when the chase is on that Gilstrap reveals their hidden secret. By then we care for these people and we are hooked by the action.
Here is an exercise that will pay tremendous dividends for you: Go through the first five thousand words of your manuscript and highlight all the material that is explanatory in nature, that tells us things about the character’s past.
Then step back and find a way to withholdthe most important information. I believe in a bit of backstory up front to help us bond with a character, but not in giving us an entire life history. It’s a judgment call, but that’s what this writing craft is all about. This exercise will help you make an informed choice.
For example:
Rachel had never been the same since her daughter, Tessie, died at age three.
Obviously, this is a major piece of information about Rachel’s emotional state. Instead of coming right out and telling us about it, consider showing us something about Rachel that indicates the trauma without revealing its source. For instance in a restaurant scene:
Rachel reached for the teapot. And froze. The tea cozy had a flower pattern on it, the same one––
“What is it?” Mary asked.
Rachel opened her mouth to speak but no words came out. She noticed her hand trembling in mid-air. She withdrew it to her lap. “I’m sorry,” she said. “Would you mind pouring?”
Only later will it be revealed that the last time Rachel was with Tessie they’d had a “tea party” with a set that looked exactly like what is on the table at the restaurant.
Look for opportunities to keep readers wondering what the heck is going on––in plot, in character emotions, and in the world of the story itself. If you want to see a master at work on all three levels, read Rebeccaby Daphne du Maurier, or see the film version directed by Alfred Hitchcock.
Think back on some of your favorite novels. Do they not contain this essential element of mystery in the opening chapters, and even well beyond?
Note: the first part of this post is adapted from The Art of War for Writers

Show Me The Body

This question came up on one of my writer loops: how long do you wait for the body to appear in a mystery? Assume we’re talking about a traditional whodunit. Does it make a difference to you as a reader when the murder occurs? How about when plotting your own books?

Based on my experience, if you’re a new author, it’s best to get the body up front and center. Once you’re established, you have a bit more leeway with the characters. But even if your setting is quaint and the story is more of a crime novel than a whodunit, action engages the reader.

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I’ve had several rejections over the years to mystery proposals wherein the criticism essentially said to move up the dead body. In my latest project, the initial first chapter had the heroine enter the scene, play mah jong with her friends, go to lunch, and then the person dies. I’ve changed it so that she meets her friends for lunch first, and in the midst of their meal, the murder occurs. Later, they gather to talk about it and automatically play out the motions of their mah jong game. As this is the first book in a proposed new series, I have to get the action moving as quickly as possible.
I should have seen this when writing the first draft, but often we need some distance from our work before we can see it clearly. Or we need someone else to point out what is blind to us in our closeness to the material. Also keep in mind that readers can download the beginning of your book nowadays and so you want it to be an attention grabber.

Yes, there are books I read where the characters and setting are so appealing that I just read on for pleasure, and it may be 100 pages or so before someone is killed. But I do find myself saying, “All right, where’s the dead body already? This is supposed to be a mystery.” So genre conventions come into play as well.
What’s your take on the subject: murder them now, or introduce your characters gradually and slide into the crime after the story is in motion?
HAPPY ANNIVERSARY to The Kill Zone Blog! I am proud to be part of this illustrious group!