Author Archives: Joe Moore

About Joe Moore

#1 Amazon and international bestselling author. Co-president emeritus, International Thriller Writers.

Now THIS Is How You Sell Your Book!

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It has not been the greatest of weeks. Everyone in my family who is still residing at the homestead (me, my wife, and our fifteen year old daughter) caught the flu. Yes, it even happened to me, my mutant healing factor notwithstanding. My wife teaches elementary school, and my daughter…well, don’t ask your high school aged child what goes on in the school lunchroom. You’ll lose your appetite; it’s a target-rich environment for disease. Anyway, this flu is not fun; it starts with a couple of days of upper respiratory difficulties, followed by two or more days of lower g.i. distress to really make life interesting,  lethargy, and mental confusion (today it took me almost thirty seconds to decide that I did not want to put a soda can into the paper recycling bin). It might be time to re-examine my commitment to the maxim that “was mich nicht umbringt, macht mich starker,” at least when it comes to flu shots.

There was one bright spot on the week, however, provided by author David MacKinnon. David, an Irish expatriate living in Amsterdam, this year published a new novel entitled LEPER TANGO, which is in equal parts dark and hilarious. It’s not a crime novel; it’s more like a literary version of the movie Bad Lieutenant except that involves an attorney instead of a cop and it’s so funny it will bring you to tears, even as a part of you is horrified by what you behold. As an added bonus, it is also wonderfully written; I bookmarked more of it than perhaps any other novel that I read this year. I happened to review LEPER TANGO for bookreporter.com; that came to David’s attention, and in due course he very graciously contacted me and asked for permission to use 1) some quotes from my review and 2) my likeness in some promotional material. I of course was happy and honored that he should do so. A short time later, I received a copy of the proposed promotional poster which will soon be appearing in bookstores all over Amsterdam, Scandinavia, and…who knows? I present it herewith, for your inspection (please note that while I couldn’t quite get it centered, the effectiveness of the marketability shines through):


Can sales but not help but rise through the stratosphere? Move over, 50 SHADES OF GREY! And would I devour LEPER TANGO whole again?  Maybe not this week, but after I feel better…absolutely!
Merry Christmas!  And since we are getting toward the new year as well…what would you like to see 2013 bring to you? Or for you? I already got my wish…a new Louis Kincaid e-novella titled “Claw Back,” coming in January and, in February, the new full length Kincaid thriller HEART OF ICE, both by favorite author and blog mate P.J. Parrish. Thank you, Kris and Kelly!

White Elephant Christmas Gifts for Crime Fiction Buffs

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By Jordan Dane
@JordanDane

This post doesn’t have anything to do with writing or books, but I could seriously use your help, TKZ. You are all so creative and imaginative. My family is starting a new Christmas tradition. We’re doing a white elephant gift exchange. I know the best stuff is the tacky re-gifts that you may already have around your house. There is this horrid wooden Man of La Mancha statue that we got from someone when we were first married. (A nameless but not forgotten someone.) That eye sore has made it through countless moves and the wooden lance Don Q came with has broken and left him defenseless against his windmills. But since we can’t find him now, I need other ideas.
 
Here are a few ideas that I’ve seen that might appeal to crime fiction readers and writers:
 

Anything Dexter



Finger Soaps
 
 

A Thumb Drive

 



When this bath mat gets wet, it bleeds. A must have.
Armed and Loaded



A murderous knife holder for your kitchen

 

This is the coolest mug ever!



This has nothing to do with crime fiction, except that it might inspire murderous thoughts. Here’s what’s at the top of my list, except that it’s an import from Germany and I can’t wait for the shipping:

Is there a best? Really?


 
I’ve heard other suggestions to spice up the gift exchange. Some people have recommended parlor games to play or they suggest conducting a contest for the ugliest Christmas sweater. Here is a top contender for ugly sweater, etc.

This guy is really committed–or he should be.


Do you have any other ideas on fun things to do, along with the White Elephant ticky-tacky gift exchange? Please help me out, TKZ.

Holiday Frenzy

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The holidays are approaching and along with them comes the frenzy of gift buying, writing greeting cards, shopping online, planning family dinners, and attending parties. Who can write with such distractions? It used to be, when I wrote one book a year for Kensington, that I could program in time off during this season. But since my current deadlines are self-imposed, this doesn’t hold true anymore.

My goal is to submit my next mystery within the next two weeks. I am going through my second round of self-edits now and am two-thirds of the way through. Then I have to comply with the publisher’s formatting guidelines, make sure I have the front and back end material, and complete the ancillary forms that have to be sent with the manuscript.

All this while roofers are banging overhead to replace our tile roof. My friend had a broken roof too and she told me to check out https://austinroofingcompany.org/roof-repair/ to get it repaired. I’m so glad it’s finally getting fixed!! Oh, and it’s also our anniversary this month. So as you can see, it’s hard for me to concentrate on work-related issues. I’ve had to vacate my home office when the roofing guys start banging over my head and plaster drifts down from the ceiling.

If I ever finish this project and send it in, I plan to take a few weeks off just to get caught up on mail, to enjoy seasonal events, and to start on tax records. That’s the beauty of setting your own deadlines. You can take time off when necessary.

Do you figure in a break during this season or do you plow ahead? That’s assuming your editor doesn’t send you page proofs or edits with one week to turn them around. And do you do anything special for your fans during the holidays?

Yes! Yes! Yes!…Oh no

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Ah yes, it’s in the air. Happens every December. All that joyous warbling. All that frantic pushing and shoving. All that delicious anticipation that leads up to that frenzied moment when you tear off the wrappings to get that lovely prize.
Yes, it’s the annual Bad Sex In Fiction Awards.
Don’t know about you, but this is the highlight of my year as a writer. Because I have been there, naked before the computer screen — well not literally but quite figuratively –- trying to put into words this most basic human act. And it is not easy to do without sounding like a fifth grader with a gland disorder.
Yes, I have sex. In my books. But I usually weasel out and fade to black, hoping my readers are old enough to remember when Burt Lancaster and Deborah Kerr rolling in the surf was hot. And I have sat on enough sex panels at writers conventions to know that all my fellow authors struggle with this. Except maybe Barry Eisler but I once saw him take down a drunk in the bar at the Edgars so maybe his id is a little more out there than the rest of ours.
We crime dogs all know one truth about our genre: It is far easier to write the most evil serial killer than it is to write about the two-backed beast. And I, for one, really appreciate the fact that the editors at the Literary Review wade through all the big important novels to cull out the best examples of the worst sex committed on paper. Because I like knowing that people like Phillip Roth and Tom Wolfe can, when they really apply themselves, write worse crap than I can.
The bad sex prize was established by the Literary Review “to draw attention to the crude and often perfunctory use of redundant passages of sexual description in the modern novel and to discourage it”. There were so many good entries this year that even J. K. Rowling (The Casual Vacancy) and E.L. James (Fifty Shades of Gray) got nosed out.
So…do you want to read some excerpts from the finalists? I warn you, this is not for children or those with weak stomachs. Go ahead. Read ‘em. You know you want to. But you’ll hate yourself in the morning.

Next time can we just do it on the floor?

“Down, down, on to the eschatological bed. Pages chafed me; my blood wept onto them. My cheek nestled against the scratch of paper. My cock was barely a ghost, but I did not suffer panic.”
— The Quiddity of Wilf Self by Sam Mills.

We’re gonna need a bigger boat

“We got up from the chair and she led me to her elfin grot, getting amonst the pillows and cool sheets. We trawled each other’s bodies for every inch of history.” — Noughties by Ben Masters

If you wanna be a pony soldier you gotta act tough. Now mount up!

 

“Now his big generative jockey was inside her pelvic saddle, riding, riding, riding, and she was eagerly swallowing it swallowing it swallowing it with the saddle’s own lips and maw — all this without a word.” — Back to Blood, by Tom Wolfe.

Good thing she didn’t raise cacti

“He began thrusting wildly in the general direction of her chrysanthemum, but missing — his paunchy frame shuddering with the effort of remaining rigid and upside down.” — Rare Earth by Paul Mason.

Or maybe it was the Ben & Jerrys she dabbed behind her knees

“She smells of almonds, like a plump Bakewell pudding; and he is the spoon, the whipped cream, the helpless dollop of warm custard.” — The Yips by Nicola Barker.

I AM big, he said. It’s the pictures that got small

“This is when I take my picture, from deep inside the loving. The Canon is part of my body. I myself am the ultrasensitive film — capturing invisible reality, capturing heat.” — Infrared by Nancy Huston

Wouldn’t it be wubberly?

“And he came. Like a wubbering springboard. His ejaculate jumped the length of her arm. Eight diminishing gouts. The first too high for her to lick. Right on the shoulder.” — The Divine Comedy by Craig Raine

 

Mind the gap!

“In seconds the duke had lowered his trousers and boxers and positioned himself across a leather steamer trunk, emblazoned with the royal arms of Hohenzollern Castle. ‘Give me no quarter,’ he commanded. ‘Lay it on with all your might.’”– The Adventuress: The Irresistible Rise of Miss Cath Fox by Nicholas Coleridge
There. Now don’t you feel better?

Does Free=$$$ ?

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To anyone considering self-publishing, you have to realize that you are becoming an entrepreneur. Almost any business startup requires someone to risk money upfront, and in this case it’s the author going it alone. If you go the traditional route, the publisher takes the financial risk by paying you an advance against future royalties that may never cover the expense. In addition, they print up books that may never sell and sink costs into editors, copyeditors, cover designers, and a myriad other employees whose talents might in the long run have been put to better use on other projects. So giving you a chance means taking a chance on their part. Sometimes it works out to the tune of 50 Shades of Gray, and sometimes it means taking a bath on the entire deal.
When you go the self-publishing direction—whether it’s by choice or because it’s the only option left as it was for me—you are now the one taking the financial risk. You can certainly edit your own book, proof it yourself for typos, design your own cover, format it, and post it online, but for most people that results in a substandard product, not to mention the non-trivial time you’ve spent not writing the next book that could earn you money. An alternative is to pay fees to a freelance editor, a copyeditor, a graphic artist for the cover, and someone more technically adept than you are to format the book so that it’s readable as an ebook.
So one way or another you have a quality product that you believe people will enjoy. Great! How does the book find potential readers? A traditional publisher may reach out for publicity in major newspapers, radio stations, magazines, and TV stations, as well as spend money on advertising. If you’re lucky, the publisher will put bucks into placing your book at the front of stores with a juicy “20% off” sticker slapped on the cover. Or maybe the publisher will feature your book on the splash page of Amazon or B&N’s website (yes, that online real estate is for sale).
As a self-published author, I looked into all of these options. Without going into specifics, I can tell you these kinds of promotional efforts can easily balloon into the tens of thousands of dollars. Even free publicity will cost you because you usually need to pay an experienced publicist with great connections to get featured in anything worthwhile.
Social media and blogging have been godsends to self-published authors because they are cheap ways to reach many readers. And the response can be instantaneous. If you post a popular blog or a Tweet that gets Retweeted by Justin Bieber, your book sales can spike within minutes because nothing’s easier than cruising over to the Kindle or Nook web page, particularly if there’s a link to your book.
However, those kinds of windfalls rarely happen. So that leaves what options for getting the word out about your self-published book?
Like it or not (and there have been billions of pixels spilled on this topic), last year Amazon introduced KDP Select. Kindle Digital Publishing gives you the option of enrolling in the program in exchange for ninety days of exclusivity on the Kindle platform. You get two exclusive items in return: the Kindle Owners’ Lending Library and the option to offer your book for free for five of those ninety days.
Books in the Kindle Owner’s Lending Library are available only to members of Amazon Prime, their free-shipping program. Every time your book is loaned out, you get a percentage of the pot Amazon has set aside for these authors (it has averaged around two dollars per loan in the past, but may increase for the next few months as Amazon has doubled the pot available) (note to Washington and Colorado readers: I don’t mean that kind of pot). So every loan means money for you even if the reader doesn’t buy your book.
The five free offer days are even more interesting and somewhat disconcerting for the author who has spent a year or more crafting a novel. Why should you give away the book you’ve sweat and cried and labored to produce? To build readership. I know several authors who’ve done very well with this tactic and ended up selling thousands of books after the giveaway ended. It doesn’t always work out that way, but I think it’s worth a shot. That’s why I’ve decided to offer The Roswell Conspiracy for free starting Wednesday morning (12/5/12) and ending on Friday night (12/7/12). Anyone with a Kindle can download my book for absolutely nothing, and I want as many people as possible to do so.
One reason for trying to maximize the free downloads is the whole obscurity issue. Although I’ve built up a loyal following of readers, I think the market for the type of book I write is exponentially bigger than I’m reaching. My Tyler Locke series of archaeological thrillers with a techno edge is in the same vein as some authors who sell a million copies or more in the US. I think those readers would also enjoy my books, but many of them simply don’t know I exist. Readers are more likely to try a free book from an author they’ve never heard of or read before.
The second reason is word of mouth. According to Smashwords, a third of book buyers make their decision based on the recommendation of another reader. You want to find those readers who will tout your book online or to friends and family. If, say, ten thousand people download The Roswell Conspiracy this week for free, perhaps two thousand of those people will end up reading it (you’ll find that many readers download hundreds of free ebooks, many of which wind up getting deleted before they’re ever read). Of those two thousand, if I’m very lucky half will love the book. Of those thousand people, maybe ten percent will be so ecstatic about the experience, they’ll become evangelists for the book. Give or take on my assumptions, that’s about hundred people out of ten thousand spreading the word, which is why I want as many new readers as possible.
The third reason is that readers who love one book are likely to try more books by the same author. I have four other books for readers to try, so giving away one may lead to sales of the others.
To reiterate, though, however good all the benefits sound, I am taking a calculated risk. To take advantage of the free offer, I have to give up sales through other channels (Nook, iBooks, and Kobo) as well as potential sales to readers who might have otherwise have paid for my book. In addition, The Roswell Conspiracy’s paid ranking in the store will drop during the three days it’s not on sale. Once the giveaway ends, my ranking may well have plummeted, which means I will need to build up my sales from scratch.
But that’s what it means to be an entrepreneur. I’m betting that in the long run I will find many more readers than would otherwise have heard about me. And if the risk doesn’t pay off? That’s why I’m writing the next book.

What Writers Can Learn From Downton Abbey

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All over our fair land, fans of Downton Abbey are aflutter with anticipation as the third season of the huge hit (already seen in the U.K.) kicks off on January 6. No less a light than Shirley MacLaine joins the cast (which is ironic as she actually lived in Edwardian England).
About a year ago many of my writing friends were fervently chatting up this series. I started hearing it referenced on radio shows and in coffee shops. I finally told my wife, Hey, let’s watch the first couple of episodes of this thing and see what the big deal is.
So we started watching.
And couldn’t stop. We zipped through all the episodes, via Netflix and online, until we were caught up. It had us hooked. We are now two of the faithful.
Are you? If not, may I suggest you get on the stick? And perhaps tread carefully over this post and the comments, as some spoilers may appear. But then again, you will probably forget them when you start watching, because soon enough you’ll just be caught up in the storytelling.
Which leads me to the subject of this post. Why has Downton Abbey proved so popular? I think there are some palpable reasons, and writers can learn from them. Here they are, in no particular order:
1. The characters are complex
The good are not all good and the bad are not all bad. Julian Fellowes, the creator of the show, is a novelist (and actor . . .and director . . .) and has brought those skills to the cast. We find something to care about in each of them, even the ones who are less than admirable.
2. Strength of will
When I teach plot, I stress that readers get engaged with a story when a character shows “strength of will.” We bond with characters who are active, not passive. Each character in Downton Abbey has an agenda, and each pursues it in such a way that we want to see how it turns out for them—and how it affects the rest of the characters.
3. Nobility
There is a thread of old fashioned English nobility running through many of the characters, both upstairs and downstairs. It’s what immediately got me bonded to Bates and two of my other favorite characters, Carson and Mrs. Hughes.
Humanity is responsive to noble sentiment. If you can weave that into your fiction you are hitting a nerve that resonates deeply with readers, even if they can’t identify it.
4. The power of love
As the prophet Huey Lewis said, “It’s strong and it’s sudden and it’s cruel sometimes. But it might just save your life.”
That’s the power of love and in Downton Abbey there are loves gained, loves lost and loves hoped for. There’s a reason romance has been, and probably always will be, the most popular genre. As a culture we are in love with love, and when characters we care about are yearning for it, and suffering for it, we just can’t stop watching their hearts on display.
5. Plot disasters
And in terms of just plain plotting, the writers know how to leave us hanging. There was one particular twist in an early show (I won’t give it away) but fans know what I am referring to if I mention the word Turk. Things like this happen in big ways and little ways. It’s the old fashioned concept of the twist and the cliffhanger. If only there were a book that delved into the secrets of creating all that. Wait, there is.
6. Cross cutting
Downton keeps several plates spinning in each episode, cutting back and forth between the whirling platters like a clever novelist using several POVs. It takes tremendous skill to pull that off, because each POV has to work on its own terms. Downton gets this right.
7. Secrets
Give characters secrets, past wounds, a “ghost” that haunts the present. The key is to raise the specter of a deep secret, show its consequences in a character’s present life, but don’t reveal the source too soon. That mystery keeps us watching to find out the answers. The Downton characters have ghosts from the past that drop in for startling and sometimes devastating revisits.
Okay, I now turn over the conversation to our community here at TKZ. Are you a Downton devotee? Why? What is this series doing so right? 

The Poetic Thriller

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by Mark Alpert

 
One of the many embarrassing secrets from my past is that I once considered myself a poet. Now, there’s nothing inherently embarrassing about poetry; the shame comes from writing bad poetry, and I was a pretty bad poet. I started writing the stuff when I was a senior in high school and continued through my college years and into grad school. As you might expect, the most common subjects of my bad poems were attractive girls I admired from afar. Like every adolescent I had strong romantic feelings, but instead of expressing them in the usual manner — saying hello to the girl, asking for her phone number, etc. — I recorded my yearnings in torrid verse.

To maximize my mortification, I feel obliged to provide an example. The following poem is titled “Katie.” It’s named after a Vassar coed I met at a college party in November 1979 and never saw again.

Dearest Katie, passing splendor,

my much too brief delight,
please say that you’ll remember me
on some cold November night.
Too quick you left my fierce embrace,
too slow was I to follow,
too many the miles of endless waste
that tear me from your special grace,
each step a cause for sorrow.

The poem is embarrassing enough on its own, but the story behind it is even worse. You might assume from the words “fierce embrace” and “much too brief delight” that Katie and I shared a night of wild, passionate sex, but that was just wishful thinking on my part. In truth, our physical contact didn’t go beyond shaking hands. At the party she was more interested in dancing with one of my friends (Duncan, if you’re reading this: that’s you) than with me. And the Tolkienesque phrase “miles of endless waste” is another overstatement; it refers to the relatively short drive between Princeton and Vassar, which I could’ve navigated easily enough if I’d had the nerve.

But I want to focus on the last line: “each step a cause for sorrow.” Even in my youthful ignorance, I realized this line was better than the rest of the poem. It had a certain romantic grandness. And it was a lucky accident that the best line came at the end. I’ve always admired poems with strong endings. One of my English professors in college used to say that the last line of a poem should give you the sense that a door is closing, a lid is being snapped shut. In other words, the best poems end with a bang. Just consider these great closers:

…And I remain despairing of the port.

…Fled is that music: – Do I wake or sleep?

…First – Chill – then Stupor – then the letting go –

…and empty grows every bed.

This brings me to the connection between poetry and thrillers. Good suspense writing also ends with a bang. The last chapter of a thriller should have the fiercest battles, the biggest explosions, the most satisfying emotional payoffs. And in each of the book’s chapters, the concluding lines should deliver some kind of punch — a surprise, a reversal, a revelation, a cliffhanger. It’s even true on the level of individual paragraphs and sentences. Consider the following two sentences:

He held a gun in his right hand.

In his right hand he held a gun.

The latter sentence is more effective, right? The most powerful, interesting, surprising word should come at the end.

I’m curious: Are there any other closet poets out there who made the leap to the mystery/thriller world? And are there other lessons from poetry that you’ve applied to writing suspense fiction?

Reader Friday: How Do You Create Characters?

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There are three kinds of writers: those who can count, and those who can’t. Also, those who like to fill out questionnaires or do extensive biographies of their main characters, and those who like to make up characters “on the fly” and flesh them out as they go along. So what is your preferred method for creating original and dynamic characters for your fiction?

YA Scavenger Hunt!

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Hi folks! In my new role as a YA author, I’m participating in a very cool online scavenger hunt today. The winners receive a whole stack of free books–and as an added incentive for participating, I’m posting a deleted scene from my novel DON’T TURN AROUND on the page where I’m being hosted! (This was the only scene in the book told from the POV of an adult, which apparently is a YA no-no. But this scene gives insight into what really happened to a fan favorite character in the book, Cody).
It’s a lot of fun, so dive in if you have the time and inclination…
Welcome to YA Scavenger Hunt! This tri-annual event was first organized by author Colleen Houck as a way to give readers a chance to gain access to exclusive bonus material from their favorite authors…and a chance to win some awesome prizes! At this hunt, you not only get access to exclusive content from each author, you also get a clue for the hunt. Add up the clues, and you can enter for our prize–one lucky winner will receive one signed book from each author on the hunt in my team! But play fast: this contest (and all the exclusive bonus material) will only be online for 72 hours!

Go to the YA Scavenger Hunt page to find out all about the hunt. There are TWO contests going on simultaneously, and you can enter one or all! I am a part of the RED TEAM–but there is also a blue team for a chance to win a whole different set of twenty-five signed books!

If you’d like to find out more about the hunt, see links to all the authors participating, and see the full list of prizes up for grabs, go to the YA Scavenger Hunt homepage.


SCAVENGER HUNT PUZZLE

Directions: Below, you’ll notice that I’ve listed my favorite number. Collect the favorite numbers of all the authors on the red team, and then add them up (don’t worry, you can use a calculator!). 

Entry Form: Once you’ve added up all the numbers, make sure you fill out the form here to officially qualify for the grand prize. Only entries that have the correct number will qualify.

Rules: Open internationally, anyone below the age of 18 should have a parent or guardian’s permission to enter. To be eligible for the grand prize, you must submit the completed entry form by DEC 2nd, at noon Pacific Time. Entries sent without the correct number or without contact information will not be considered.

SCAVENGER HUNT POST
Today, I am hosting Ednah Walters on my website for the YA Scavenger Hunt! 

She’s the author of The Guardian Legacy series, and her latest novel is BETRAYED:

Lil isn’t just an average teenager. She’s one of the Nephilim–the descendants of humans and angels–which gives her some serious psi skills and a mission for redemption. Just when Lil thinks she’s found a balance between her normal life with human friends and her training to become a Guardian, someone starts to manipulate the people she loves… and won’t stop until she’s been lured to the dark side.

Ednah’s Bio:

I grew up reading Nancy Drew and Hardy boys mysteries and fell in love with books. I’ve written picture books (unpublished), contemporary and romantic suspense (under the pen name E. B. Walters), and finally YA fantasy under Ednah Walters. AWAKENED (2010) is the prequel to the YA series about the Nephilim, The Guardian Legacy series. BETRAYED(book # 1) is now available wherever books are sold, HUNTED (book # 2) will be released in April 2013. I’m working on FORGOTTEN, the next book in the series. My adult contemporary, the Fitzgerald books, includes SLOW BURN, MINE UNTIL DAWN, KISS ME CRAZY, DANGEROUS LOVE and FOREVER HERS. When I’m not writing, I do things with my family, five children and my darling husband of 20 years. I live in a picturesque valley in northern Utah, the setting for my YA series.

Find out more information about Ednah and her awesome books by checking out the author website or find out more about BETRAYED here!


And don’t forget to enter the contest for a chance to win a ton of signed books by me, hosted author’s name, and more! To enter, you need to know that my favorite number is 6. Add up all the favorite numbers of the authors on the blue team and you’ll have all the secret code to enter for the grand prize!

CONTINUE THE HUNT

To keep going on your quest for the hunt, you need to check out the next author, VICTORIA SCHWAB!

PS…I’ll also be giving away EXCLUSIVE add on content–sections of DON’T TURN AROUND that were deleted from the completed manuscript! So be sure to check it out on Myra Mcentire’s blog!