Now THIS Is How You Sell Your Book!

It has not been the greatest of weeks. Everyone in my family who is still residing at the homestead (me, my wife, and our fifteen year old daughter) caught the flu. Yes, it even happened to me, my mutant healing factor notwithstanding. My wife teaches elementary school, and my daughter…well, don’t ask your high school aged child what goes on in the school lunchroom. You’ll lose your appetite; it’s a target-rich environment for disease. Anyway, this flu is not fun; it starts with a couple of days of upper respiratory difficulties, followed by two or more days of lower g.i. distress to really make life interesting,  lethargy, and mental confusion (today it took me almost thirty seconds to decide that I did not want to put a soda can into the paper recycling bin). It might be time to re-examine my commitment to the maxim that “was mich nicht umbringt, macht mich starker,” at least when it comes to flu shots.

There was one bright spot on the week, however, provided by author David MacKinnon. David, an Irish expatriate living in Amsterdam, this year published a new novel entitled LEPER TANGO, which is in equal parts dark and hilarious. It’s not a crime novel; it’s more like a literary version of the movie Bad Lieutenant except that involves an attorney instead of a cop and it’s so funny it will bring you to tears, even as a part of you is horrified by what you behold. As an added bonus, it is also wonderfully written; I bookmarked more of it than perhaps any other novel that I read this year. I happened to review LEPER TANGO for; that came to David’s attention, and in due course he very graciously contacted me and asked for permission to use 1) some quotes from my review and 2) my likeness in some promotional material. I of course was happy and honored that he should do so. A short time later, I received a copy of the proposed promotional poster which will soon be appearing in bookstores all over Amsterdam, Scandinavia, and…who knows? I present it herewith, for your inspection (please note that while I couldn’t quite get it centered, the effectiveness of the marketability shines through):

Can sales but not help but rise through the stratosphere? Move over, 50 SHADES OF GREY! And would I devour LEPER TANGO whole again?  Maybe not this week, but after I feel better…absolutely!
Merry Christmas!  And since we are getting toward the new year as well…what would you like to see 2013 bring to you? Or for you? I already got my wish…a new Louis Kincaid e-novella titled “Claw Back,” coming in January and, in February, the new full length Kincaid thriller HEART OF ICE, both by favorite author and blog mate P.J. Parrish. Thank you, Kris and Kelly!

6 thoughts on “Now THIS Is How You Sell Your Book!

  1. Oh my, how fun!!! Not the flu…the PR poster. Nice show of appreciation.

    Sorry to hear you’re sick, buddy. Hope you & yours will be well enough to enjoy the holiday. Take care.

  2. Love the PR poster. That’s great. And thanks for the heads up about the book. Looks like it’s on my to-read list.

    Hope you feel better. I have a daughter in high school and a husband who works at a college–both places are Petri dishes for germs.

  3. This is what I love about TKZ–finding new authors to read. Thanks for the introduction, Joe. I’m going to search for Leper Tango now.

    Feel better 😉

    Victoria Allman
    author of: SEAsoned: A Chef’s Journey with Her Captain

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