Don’t get whistled out of the game on fouls before you have a chance to show off your best moves. – Miss Snark

By PJ Parrish

So I’m watching Hassan Whiteside play in the Heat game the other night and it got me thinking about writing books. Or maybe it was Marco Rubio in his last debate. I dunno. Not sure who inspired me more. But what I want to talk about today is dumb moves.

Shooting yourself in the foot. Stepping in it. Dropping the ball. Screwing the pooch. Whatever you want to call it, this is not something you want to do in your career. Ask Whiteside. He threw an elbow into the face of his Spurs opponent and got ejected (his third this season). Or ask Rubio. He became Chris Christie’s chew toy after he robo-repeated a talking point three times in thirty seconds. (and paid for it by dropping to fifth in the New Hampshire primary.)

Hey, we’re all human. We all make mistakes. Believe me, I have. Some that adversely affected my writing career. So let’s take a look today at some of the wrong moves that can, as the great agent Miss Snark said, get you knocked out of the game before you’ve even had a chance. Your contributions to our guide to dumbness are welcome!

When writing the book…

Don’t chase the trend: We can go way back to Jaws for examples here. In the wake of Benchley’s novel, we quickly got such memorable chum as Megalodon (oil rig explosion unleashes giant shark), Carcharodan (prehistoric shark freed when iceberg melts), Extinct (killer shark preys on boys in Mississippi River) and Meg (really big pregnant shark bubbles up from Marianas Trench and eats dumb tourists.) After Anne Rice, Charlaine Harris and Stephanie Meyers dug up Bram Stoker, we got a full decade of un-deads. And après Dan Brown came le deluge of conspiracies (Templars! Cathars! Christian Inquisitors! Oh my!) Here’s my point: By the time you decide you want to follow a trend in publishing, it has begun to wane (and surely will be over in the 18 months it will take you to write it and get it to market). T.S. Eliot might have said, “Mediocre writers borrow, great writers steal.” But if you’re trying to break into the bestseller bank, chances are the money’s already gone. So think twice before you use that unreliable narrator or try to wedge “girl” in your title.  You are a snowflake. You are unique. Let your book reflect that.

Don’t be content with dull titles: Your title is your book’s billboard, meant to be glimpsed and grasped as a reader speeds by in the bookstore or on Amazon. It is ADVERTISING and it must convey in just a few words the essence, heart, and all the wonderful promise of your story. Work hard on this. Yes, slap anything on the file name as you work, but always, as you work through the writing, search for that pithy phrase that capsulizes what you are trying to say. Try Shakespeare (The Fault Is in Our Stars, Infinite Jest) or poetry (No Country For All Men — Yeats).  Go for weird juxtapositions (Zen and the Art of Motorcycle Maintenance) or intrigue (Midnight in the Garden of Good and Evil  or Then There Were None) or humor (Hello, Vodka, It’s Me, Chelsea!). Twist an old phrase (Dr. Suess’s You’re Only Old Once.). So many times, I read manuscripts (or published books) where the title feels like an after-thought, almost as if the writer used up all his juice just getting 300 pages down, breathed out whew! and then went back to page 1 and typed The Templar Conspiracy Book I. Click here for some good tips on titles.  Click here if you want to read the worst titles of maybe all time — and see some butt-ugly covers. Which leads me to…

Don’t use ugly covers: Now, if you’re traditionally published you have little control over this. (although some enlightened publishers are getting better about seeking author input.) But if you are self-pubbing, don’t let your nephew who flunked out of Pittsburgh AI design your cover. Don’t go find free lousy images and try to do this yourself. Nothing screams amateur louder than an ugly cover.  It tells potential readers that you think so poorly of your story that you’re willing to send it out in the world in dirty sweatpants and a Led Zeppelin World Tour 1971 T-shirt. Pay someone to do this. It’s worth every schekel. If you cheap out, don’t be surprised to see your ugly cover end up HERE.

After the Book is Done…

Don’t forget to copy edit it:  This is tedious. This is awful. This is grunt work that comes after even the hell of rewrites. Well, tough. After you finish your filet mignon, you have to floss. You might be really tired of looking at the thing and all you want to do is get it out there in the world, wait for someone to love it, and throw shekels your way.  Resist the urge to do this. Instead, PRINT IT OUT and read it for typos, misspellings, stupid mistakes, grammar lapses, brain farts. After you’re done, go back and do it again — maybe with a ruler held under each line so you go reeeeeal slow. I know authors who copy edit their stuff backwards so the mistakes jump out better.  You won’t get all the bad stuff. But the goal is to make it as clean and professional as you humanly can.  If you don’t know the difference between lay and lie, find someone who does. Agents and editors all say if they see dumb errors in manuscripts, they won’t read on. No one will take your words seriously until you do.

Write a great query letter:  This isn’t easy but it’s really important.  Agents want to fall in love with new talent and every affair begins with a magic moment.  A great query is simple, direct but has a terrific hook. Which is not the same as a plot summary. In Hollywood-speak, it is a “log line” that capsulizes the essence of your plot with a strong emotional pull. (ie from Aliens: “In space, no one can hear you scream.”)  This is hard writing. Even if you self-publish, learning how to write a great tease for your book will serve you well when you go to write that Amazon copy. Click here to see a simple and very serviceable query template.

Have some cajones: There is nothing worse than a falsely humble author. If you are doing a book signing, would you tell someone who walks up to your table, “Oh, I know you’re busy…you don’t really want to know about my book.” So, in your query letter, don’t spend precious words apologizing for “wasting” an agent’s time by sending them your letter. If you don’t have faith in your book, how do you expect anyone else to?  Even if you aren’t a pro yet, act like one.  Be like that wide receiver who doesn’t spike the football in the end zone — act like you belong there. (I got this one from a great blog by agent Jenny Bent.  Click here to read the rest of her advice on submitting.)

Follow the rules when submitting your novel:  Reputable agents are good people; they truly want to find the next best thing because they love good books. So be a pro and follow their rules. Research what types of novels they are looking for. Find out their names and how to spell them. (DEAR AGENT is sorta off-putting, you know?) Format your manuscript in the way they want it — ie, double-spaced, courier or roman, etc.) And finally: Don’t forget to number your pages. Don’t use colored paper or add weird stuff like glitter. And for God’s sake, don’t call your book “a fiction novel.”  You laugh? I saw the actual query letter that had that gem.

I don’t think that guy ever made it off the bench.