Category Archives: publishing industry

Bleak November

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by James Scott Bell

Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of me, that it requires a strong moral principle to prevent me from deliberately stepping into the street, and methodically knocking people’s hats off–then, I account it high time to get to sea as soon as I can. This is my substitute for pistol and ball. – Moby-Dick (Rockwell Kent, Illustrator)

Why does November feel like the month the Earth stood still? Or imploded? Or got hit by that tsunami in the movie 2012?

It seems like this month all the upheavals in the publishing industry started to coalesce into one big flaming mess on the order of the Hindenburg. At least, that’s how it sounded on various blogs and comment sections, where rhetoric sometimes reached conflagration levels.

All the anxiety over eBooks and eReaders, the move of some big publishers into the self-publishing market, the revelation of paltry incomes associated even with a New York Times bestselling book, and the apprehension of authors and agents over just how anybody is going make any kind of a buck as a novelist anymore – it all seemed to come to a head this month.

Why should this be so?

First, the very pace of change in our world is now such that major developments happen almost as fast as chair throwing incidents on Jerry Springer. And humans naturally feel anxious about change until we can catch up and figure out what’s going on. But we always seem to feel a few steps behind these days.

How fast are things moving? Already there’s talk that the Kindle is on the way out. Authors and publishers are even now embedding links to websites and YouTube for added content in digital novels, links which can be accessed on, say, an iPhone but not a Kindle. There’s even a name for such digi-novels: Vooks.

Which leads to the technological changes that seem poised to alter the paradigms we’ve lived with for centuries, such as books on paper being paid for by readers. No one knows what a paradigm shift feels like until they’ve actually been through it, and we haven’t been through it yet. We’re inside it.

So as all this is happening, hands are being wrung throughout cyberspace. The only thing we know for certain is nothing is certain, and the landscape we see today will be very different tomorrow.

I have but two predictions:

1. People are still going to want good stories to read.

2. They’re not going to pay as much money to get them.

As to #1, writers need to do what they’ve always done: write and write well. Over and over. That calls for commitment to the craft and resistance to the “easy way” of self-publishing.

Let’s be blunt. We all know the overwhelming majority of self-published books aren’t good enough to be published the traditional way. That doesn’t mean there aren’t exceptions. There are. But they are as rare as Susan Boyle.

Yes, I do believe authors will do more direct selling in the future. They will make their stuff available in digital form directly. But they still have to prove themselves to be good writers, or people won’t buy.

Which leads to #2. Consumers are being trained to pay $10 or less for books. This means hardcovers are probably a dinosaur. The mastodons are in the tar pits.

But there will still be a market for books, because of #1. You know what it feels like? The mass market paperback boom post-World War II. Low price point, ease of use. The eBook revolution may be recreating this type of market. (According to Kelly Gallagher, VP of Publishing Services at RR Bowker, eBook consumption favors fiction over nonfiction at a rate disproportionate to print).

The cream will rise to the top. Those novelists who can deliver, book after book, are going to gain a following and have the chance to make some coin.

EBooks still represent only a small portion of the book market, by the way. I mean, let’s not be hasty. The “early adopters” drove sales of eReaders over the last year. The curve is going to flatten in 2010 or 2011. It’s not going to be like the personal computer boom. We’re talking about a convenience rather than a necessity. (That may change somewhat as businesses find ways to use the ever improving devices. But will they become “little laptops”? I don’t think so because we already have something called . . . a laptop).

How far eReaders will eventually reach is still a tough call. I know there are purveyors of pervasiveness out there, but hold the iPhone. I’ve pointedly spoken to several twenty-something readers over the past few weeks, and was gobsmacked when none of them liked eReaders. They were paper people! Astonishing.

So whenever I get to feeling like old Ishmael, with a “damp, drizzly November of the soul,” and when I, too, want to go outside and knock some hats off, I remember that fiction writers will always be around. The world needs us.

Maybe now more than ever.

Playing Fair is Overrated

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By John Gilstrap

No, I know it’s not my usual day, but Michelle and I are switching blog dates this week . . .

At the Midwest Writers Workshop last week, I taught a session called, “Quit Whining and Send Another Query,” in which I shared what I know about the mechanics and emotions of finding an agent and dealing with rejection along the way.

Students expressed huge frustration with the snail’s pace at which the process unfolds. You submit a query and you wait weeks for a response. Sometimes the response never comes, so the wait stretches out interminably. I suggested that they just forget about that one and send another query. Oh, no! they cried. At a previous conference a visiting agent said that when agents request sample chapters or an entire manuscript, they expect exclusivity; they expect that no other submissions will be made to other agents until the requestor makes up his or her mind. If you send out other queries during the exclusive period, you’d be breaking the rules.

Huh? When did business become such a genteel sport? When did it become one party’s responsiblilty to make the other party comfortable during a negotiation? “It’s only polite,” a student told me. Okay, I can buy that. It’s certainly more polite than waiting five or six weeks to finally send a form rejection letter that might or might not have a hand-written signature. If the manuscript is rejected, how has the writer benefitted from losing momentum on his submissions? It it’s accepted, how has he benefitted from not knowing if there’s another agent out there who’s even more passionate about his work?

Sorry, folks, but this is business; an “implied exclusive” means as little as an “implied million-dollar advance.” Implications, like assumptions, have no place in a competitive marketplace.

Please understand that, as I told the class, my word is my bond. I unfailingly deliver what I promise. I never lie. I’m a terrible liar anyway, and I jealously guard my integrity. That said, where there’s silence in a business negotiation, there’s also a poker game in progress. Agents know that, and publishers know that, and they play the game accordingly in every negotiation.
So where is it written that the writer is supposed to sit politely and observe implied exclusivity? Did I miss a meeting? A memo?

Maybe—maybe—if the implied arrangement included a 5-day turn-around, I could buy into it; but I’ve heard too many horror stories of eight-week responses and year-long silences to see anything but a woefully stacked deck.

“But publishing is a small community,” someone said. “If you break the implied rule and submit partials to more than one agent, won’t they get angry?” In a perfect world, hell yes someone will get angry. Well, maybe not angry, but at least disappointed. That’s what happens when you’re rejected. Welcome to our world, Mr. Agent.

Let’s say for the sake of argument that three prospective agents have requested manuscripts from you. There are only three ways for the scenario to play out, and all of them are either neutral or they play to your benefit:
1. All three reject you. No one’s the wiser, so no harm, no foul.
2. One accepts you, the others reject you. No one’s the wiser, so no harm, no foul.
3. More than one accepts you. Woo-hoo! Now you get to go shopping. You get to decide which agent is your preferred choice. You accept one, reject the others. You don’t have to tell the losers why they lost, but even if you do, and the rejected agents get pissed, what do you care? You got the agent you wanted.

Let me emphasize that I am not talking about deception. If an agent asks for an exclusive and you agree, then you honor your word, pure and simple. Short of that, I think you’re free to submit at will. Want to really play hard ball? Consider this: if the prospective agent tells you outright that he expects an exclusive and you say nothing, he might assume that the deal is closed, but there’s still no contract. There has to be an offer and an acceptance. One does not guarantee the other.

I would love to hear from people who think my position is unreasonable. What am I missing? Are we writers truly honor-bound to play politely in an industry that fights dirty?

How many books can you write in one year?

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By Clare Langley-Hawthorne

I just read an article about Nora Roberts in The New Yorker (a couple of weeks back I fear – I can never keep up!) and my jaw dropped when I read that she publishes five novels in a typical year: two installments of a PBO trilogy; two J.D. Robb books; and, each summer, a hardcover stand-alone romance novel (otherwise known as a “Big Nora”). She estimates that it takes, on average, 45 days to write a novel. When I read that I thought – what they hell have I been doing with my time?! I’ve just finished my draft of Unlikely Traitors (which we can only hope in this publishing climate will get to see the light of day!) which brings my tally, after Lady Coppers was finished a few weeks ago, to two books. Yep, just two in on year. So I thought hey, it’s only June so how many more books can I write before December??

I haven’t got a cat in hell’s chance of meeting Nora Roberts’ book tally but I am hoping to write another book this year as well as a few proposals. Why? Because I feel in this economic climate I have to write, write and write – just because things are so uncertain. I think it’s very necessary (for me at least) to spread my genre-wings and fly. My plan at this stage is to write a young adult book and start a historical novel set in the mid 19th century – I also want to write a proposal (or two) for a romance novel. Panic is a wonderful motivator…

I think that Nora Roberts is phenomenal – she treats her job as a profession – one in which she respects her readers and fulfils her obligations. I am also in awe of her productivity. Not every writer can meet her level of output – nor should they. Writing is a solitary art and producing a novel is something that can take months to years to accomplish. When I finished the article, however, it made me think about expectations – my own as well as the expectations of readers and publishers. I think a fine balance has to be struck between quality and quantity but I also think that in the current publishing climate publishers aren’t often willing to invest or maintain their authors (just look at how many great mystery writers have had their series dropped) so many writers have to churn out a considerable chunk of work just to keep in the game (even if it means that many manuscripts go unpublished). For me I am seriously evaluating both my productivity as well as the breadth of my work – it’s a survival mechanism necessary if I’m going to succeed in maintaining a writing career.

But I wonder- do popular writers necessarily sacrifice quality for quantity? Is there really ever ‘over exposure’ for a bestselling writer? And for those of us who aren’t quite at Nora Roberts’ level yet, what’s the best strategy for dealing with the current climate (apart, of course from writing the best damn books we can?!)

For me it’s all about one word – perseverance.

If Nora Roberts can do it, so can I.

We’re not in Kansas Anymore

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by Clare Langley-Hawthorne

I’m in the Hilton at Chicago O’Hare airport typing this post so apologies if I don’t get to comments until late Monday as I’ll be flying home from the Historical Novel Society conference. I had a lovely time because for once I didn’t feel like the nerd in the room full of cool thriller writers:)…okay so I still felt like a nerd, it just wasn’t quite as obvious…

On Sunday I moderated a panel on writing about non-Western cultures with a terrific line-up of panelists: Michelle Moran, Jade Lee, Kamran Pasha and Eileen Charbonneau. Of all the (fabulous, of course!) questions I asked, the one that struck me the most related to resistance within publishing houses to publishing books about non-Western cultures. Not surprising but saddening none the less. For most of the panelists, publication sprung from the faith of the one cool editor out there who fell in love with the project and was determined to see it succeed. That’s true for most writers but still the need to justify and convince the marketing and sales force of the commercial viability of such a project remains a unique challenge for the writer of a ‘non-Western’ book.

What I think depressed me the most (though I have to confess much of what the agents, editors and fellow published writers were saying at the conference about the state of the publishing industry was depressing) was the sad truth that in bad economic times most readers want to escape to something they are comfortable with – which usually means something they can easily relate to culturally. I guess readers want the comfy old sweatshirt rather than the exotic shirt they can’t seem to button up. For me, when I start worrying about the economy, I re-read English favorites like the Brontes or Jane Austen with a nice hot cup of tea in my hand – so I readily admit I’m just as bad (though I hope I’m forgiven because I usually have wider, culturally diverse tastes!)

As was evident from our discussion, one of the driving forces behind most of the writers on the panel was a desire to overcome stereotypes (and in Kamran’s case overwhelmingly negative ones regarding Muslims) and to help inform readers about the true nature of a culture which remains to many readers both foreign and inaccessible.

Which brings me to some questions for you all: In a sales driven market, how can writers help broaden the publishing industry’s cultural horizons? What makes a so-called alien culture (and I don’t mean sci-fi or fantasy) accessible for you as a reader?

Despite the economic times, I think we need tolerance and cultural understanding now more than ever. Before I embrace the blogosphere with a group hug (okay, I’m sleep deprived, so cut me some slack here…) I also want to know how do you think readers, writers and the publishing industry can help bridge the cultural divide?

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Coming Sunday, June 21, Paul Kemprecos tells us what it’s like to collaborate with Clive Cussler. And future Sunday guest bloggers include Robert Liparulo, Linda Fairstein, Julie Kramer, Grant Blackwood, and more.

From self publish to self storage

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By Joe Moore

My Kill Zone blogmates and I are all professionally published mystery and thriller authors. You can visit your favorite bookstore to find and purchase our novels. We have agents that represent us on a commission basis and publishers that pay us advances and royalties based on our sales. We all have multiple books published. There are literary award winners in this group. Many of us have been on bestseller lists. If anyone asks us what we do for a living, without hesitation, we declare that we are writers. If you’re a writer and you want to get published, in general you have to follow the same accepted publishing business model that we did.

But it’s not the only way to wind up holding your published book in your hands. There’s always the method called self publishing or subsidy press. And getting published in this manner is a subject that comes up often in writing forums, especially with new writers. So I thought I’d use up a few inches of blog space today to comment on the virtues and evils of self publishing.

First the evils.

In general, the world of self publishing is fed by desperation. Someone writes a book, sends out dozens if not hundreds of query letters to agents and editors with no takers. At some point, out of desperation, the writer decides to give up on the normal channels and turn to self publishing his book. He finds that there are many self publishing companies out there with beautiful websites, exquisitely designed brochures, hard-to-turn-down promises, amazing testimonials, somewhat reasonably priced publishing “packages”, and a way to put him on a fast track to finally holding that precious book in his hands. When asked why he is going the self publishing route, he brings up examples of books that were originally self published but went on to become huge international bestsellers such as THE SHACK and THE CELESTINE PROPHECY. If it could happen to those authors, it could happen to him.

But the bottom line is that when a writer turns to self publishing, it’s usually out of desperation.  He’s impatient and misguided, but mostly desperate. These are not the qualities of a successful author. And in most cases, the result will be a disappointed writer with a garage full of boxes of books no one wants. Here are some reasons why.

  • Self publishing comes with a stigma, deserved or not, that the author could not get published in the traditional manner and therefore the book probably sucks. Self publishing usually means weak, unsalable writing. Some people call these type of publishers vanity press because they prey on the vanity of the writer.
  • One of the mainstays of promoting sales is to get your book reviewed by publications such as newspapers and magazines. A self-published book has virtually no chance of being reviewed by Publishers Weekly, Library Journal, Kirkus, the New York Times book review, USA Today, and similar publications.
  • You will not get your self-published book into national distribution channels, and therefore booksellers will not be able to order it.
  • Booksellers must have the option of returning unsold copies of a book for credit. That is normally not an option with subsidy publishing.
  • Pricing is almost always higher with self-published books and cuts into the discount expected by the bookseller. This discourages them from stocking your book even on a local level.
  • The quality of production, editing, printing, and artwork is usually sub-standard. Most self-published book covers are laughable and amateurish.
  • Self publishing companies can and usually charge for just about all phases of the process including cover art, copyright registration, purchase of ISBN number, etc. Writers never pay for these or any charges with normal publishing channels.
  • Despite those rare self-publishing rags-to-riches stories, you aren’t going to sell many books. Once you get past your immediate family and circle of friends, you can expect the numbers to be in the tens, not tens of thousands. Most self-published authors sell 40-100 copies. The rest of the books will wind up in a self storage rental unit to collect dust and grow mildew.

So what are the virtues of self publishing?

The best candidate for self publishing is an author who writes a non-fiction work with limited market interest or appeal. These can include cook books created for church or school fund raising, a family history to be distributed exclusively to a particular family, local or regional historical guides, and supplemental books that accompany a live presentation or motivational program. These are usually sold on the spot at a particular event.

These type of books and others like them may very well be worth publishing, but the number of potential sales are so small and the marketing potential is so limited, that they would not be attractive to a traditional publisher.

There are other reasons to self publish, but they are almost always restricted to a small group or area of interest, and are usually works of non-fiction. Self-published novels rarely earn back the writers investment.

If you’ve written a novel and so far haven’t had any luck getting it published, don’t give up. Persistence is the key, not desperation. If it’s on the page and between the lines, it’ll rise to the top and find a real home at a real publisher. And look at how much you’ll save on self storage costs.

Any experiences out there with self publishing? Can you think of more evils or virtues?

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Coming up on our Kill Zone Guest Sundays, watch for blogs from Philippa Martin, Eric Stone, Tim Maleeny, Oline Cogdill, Alexandra Sokoloff, James Scott Bell, and more.

What’s Wrong with Publishing

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sully So last Sunday morning as I was drinking my coffee and scanning the book review section of the Chronicle, I stumbled across this little nugget:

Chesley Sullenberger of Danville, the US Airways pilot who safely landed his jet in the Hudson River in January, has signed a $3.2 million deal with William Morrow for two books, reports thedailybeast.com. The first will be a memoir; the second a book of poetry.

I nearly spit out my coffee.

Now, don’t get me wrong. I have as much respect and admiration for Captain “Sully” Sullenberger as everyone else. Safely landing a plane on the Hudson and sparing all lives? Amazing. If possible, I’d like to have him at the helm of every future flight I take.

But a 3.2 million dollar book deal?

I don’t fly planes, and have no aspirations to learn how to when I retire. Many good friends of mine have managed to spend their retirement in true luxury due to the efforts they put in with sites such as EquityRelease.co.uk to solidify their financial situation, and this may be something that I choose to do too. I think Sully has probably led a fascinating life, perhaps even one worth reading about. But let’s have a show of hands: do any of you think that William Morrow is going to be able to recoup this advance, especially considering the attention span of the average American?

Maybe. We do love heroes, and there’s a chance that if this book gets cranked out quickly and makes it to market by Christmas (which I’m guessing is their target release date), people will still consider springing for the $25 purchase price. But will enough do so to earn back that advance? Or will there be another hero on our radar by then whose story is equally compelling? (And I’m just going to throw this out there: unless there’s a whole bestselling sub-genre of airline poetry that I’m unaware of, I’m guessing they were planning on throwing 3.2 million at him for the memoir, and he asked for the poetry book as an add-on. I’m just saying.)

As the midlist slowly shrinks and more and more authors are being offered advances that amount to less than minimum wage for their efforts, discovering that the octuplets mom, or Joe the Plumber, just signed a seven-figure book deal is octupletsincredibly disheartening. I’m not saying that these people can’t write- who knows, maybe Nadya Suleman is the next Zadie Smith. But the implication is that anyone can write a book, that it requires less effort than other fields of expertise. When I meet a physicist at a cocktail party and they invariably announce that they’re planning on becoming a writer as soon as they retire, I smile and nod encouragingly, when what I actually want to say is that when I retire, I’ll be working on cold fusion. Of course many authors have a second job to support their writing career (hell, with what we get paid, we have to). And when I was a personal trainer, I drew plenty of raised eyebrows at the pronouncement that I was working on a novel. But then, no one ever offered to throw a huge advance at me in a crass attempt to cash in on my fifteen minutes of fame.

So when the publishing industry bemoans the fact that no one is buying books anymore, and that they need to lay off staff and cut expenses to keep themselves afloat, I’m increasingly unsympathetic. Perhaps they should take a long, hard look in the mirror and ask themselves if it’s really worth spending the bulk of their energy and finances chasing the public’s tail. Maybe it’s time they got back to supporting good books by people who have devoted their lives to the craft of writing them.

Now you’ll have to excuse me, I’m off to find something that will draw me praise or scorn in the public arena, hopefully enough to raise my profile. While I’m gone, take a stab at an airline poetry haiku. Here’s mine:

Stuck in the middle seat

No food, no water, on the tarmac

Oh my God someone farted.

Detours on the way to publication

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By Joe Moore

You’re writing a novel. Maybe you’ve even finished it. Congratulations. The hard part is over, right?

Wrong.

detour1Now comes hard part #2: getting ready to sell it to a publisher. Even before you start your search, there are some basic concepts you should research first. They can prove to be costly detours on your way to finding an agent and editor if you don’t. Having the correct information by doing your homework can make for a smoother journey to publication.

First, you need to define your audience. It’s important that you know what type of person or group will go out of their way to find and pay to read your book. What are the characteristics of your target reader such as their age, sex, education, ethnic, etc. Is there a common theme, topic or category that ties them together? And even more important, what is the size of your target audience?

For instance, if your book is a paranormal romance set in the future in which the main characters are all teenagers, is there a group that buys lots of your type of book? If not, you might need to adjust the content to appeal to a broader audience. Change the age of the characters or shift the story to present day or another time period. If your research proves that a large number of readers buy books that fall into that category, making the adjustment now could save you a boatload of frustration later.

Next, you need to define your competition. Who are you going up against? If your book falls into a specialized sub-genre dominated by a few other writers, you might have a hard time convincing a publisher that the world needs one more writer in that niche.

The opposite problem may occur if your genre is a really broad one such as cozy mysteries or romance. You’re going to have to put a unique, special spin on your book to break it out of the pack. Or accept the fact that the genre and your competition is a wide river of writers, and you only hope to jump in and go with the current. Either way, make the decision now, not later.

The next issue to consider is what makes your book different from all the others in your genre. Do your homework to determine what are the characteristics of books that your potential audience loves. This can be done online in the dozens of Internet writer and reader forums. And you can also do the research by discussing the question with librarians and books sellers. Once you know the answers, improve on what your target audience loves and avoid what they don’t.

Just keep in mind that you can’t time the market. The moment you sign a publishing contract, you’re still 12-18 months behind what’s on the new release table right now.

Another detail to consider in advance is deciding how you’ll market and promote your book. Sadly, this burden has fallen almost totally on the shoulders of the author and has virtually disappeared from the responsibilities of the publisher. Start forming an action plan including setting up a presence on the Internet in the form of a website and/or blog. Also, is there a way to tie in your theme to a particular industry? How can you promote directly to your audience? For instance, if your romance novel revolves around a sleuth who solves crimes while on tour as a golf pro, would it be advantageous to have a book promotion booth at golf industry tradeshows? If your protagonist is a computer nerd, should you be doing signings at electronics shows? How about setting up a signing at a Best Buy or CompUSA? Follow the obvious tie-ins to find your target audience.

Writing is hard work. So is determining your target audience and then promoting and marketing to them. Like any other manufacturing company, you are manufacturing a product. Doing your homework first will help avoid needless detours on the way to publication.

Are there any other speed bumps and detours that you can suggest avoiding that could cause writers to stumble while trying to get their books published?

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CALENDAR OF UPCOMING GUESTS

Mark your calendar for the following guest bloggers at the Kill Zone:

Cara Black, March 8
Robert Gregory Browne, March 15
Neil Plakcy, March 22
Liz Jasper, March 29

Kindle 2.0

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By Joe Moore

We’ve discussed the Kindle e-book reader a number of times here in the past. Even though its market penetration is still modest at best, I think everyone admits it is or will be a factor in the future of publishing. So with 230,000 titles (including mine) available for downloading onto the Kindle, it’s probably worth discussing again now that the product has some significant upgrades.

Recently, Amazon introduced the new Kindle 2. Some of the features in the updated version are a battery kindle2 that will last two weeks, more contrast on the black-and-white screen than the previous version, faster wi-fi connections, more memory, a smaller size that weighs less than the previous device, more storage (1,500 books rather than the current 200) and a speaker with a new function that reads the text aloud. Also, Stephen King’s new novella UR will be available exclusively on the new Kindle. The latest device costs the same as the old Kindle: $359.

The new "Text-to-Speech" audio function has raised some concern with the Authors Guild who stated that it must be considered an “audio right”, but Amazon said that customers would not confuse text reading with an audiobook. (Note: this is not the same as an audiobook where a professional talent is paid to read the story in a dramatic fashion.) I haven’t heard it but I assume it’s done using a synthesized voice perhaps like a dashboard GPS.

Another issue that was raised is the price of e-books for the Kindle: $9.99. Some publishers feel that the price is fine since they are investing in a lot in costly digital technology. And some say that e-books should not be considered of less value than the paper version and assume they would cost less.

With e-books being a very small (less than 1%) portion of book revenue, it would seem to me that having them at a reduced price would encourage buyers to venture into the e-book domain. But I’m sure that publishers don’t want to give up revenue in these hard economic conditions.

So, with the upcoming availability of the new Kindle 2, my questions are: Is it smart of Amazon to price the product the same as the older version? Or should it be priced cheaper than the 1.0 version even with the added features? And is $9.99 a fair price for e-books or should they be sold for less than say the mass market PB version of the same book?

Judging a book by its cover

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By Joe Moore

My co-writer Lynn Sholes and I have been very fortunate to have our books published in different languages. Although most of the foreign covers are similar to the domestic versions, we’ve had some interesting surprises along the way. Inside the book, it’s the same story just translated into another language, but outside is a different story altogether. It’s obvious that each publisher must know and market to their unique audience. And in many cases, there’s a huge difference in the visual presentation and interpretation of our stories. Here are a few unique examples:

Our first book in the Cotten Stone series is THE GRAIL CONSPIRACY (2005) with a central theme of human cloning. The original cover is on the left followed by Spanish (Latin American), Russian and Bulgarian.

tgc-coves-1

 

 

 

 

The main object on the English cover is the ancient symbol of the Knights Templar whose descendents are the bad guys in the book. The Spanish version looks like a space ship taking off while the upside down skull chalice is very cool in the Russian cover. I have no idea what’s going on in the Bulgarian version.

Our second in the series is THE LAST SECRET (2006). It deals with quantum mechanics and the ability to be in two places at once. The English cover is followed by Greek, Estonian and Czech.

tls-covers1c

 

 

 

 

On the English cover is the emblem of the Venatori, the secret intelligence gathering arm of the Vatican and the oldest spy organization in the world. On the Greek version are a lot of sinister looking people standing around in front of the Venatori shield. Not sure what they’re doing but it appears serious. The Estonian cover is kind of vague, and the symbol on the Czech cover looks Aztec or Mayan but your guess is as good as mine as to what it means.

Number three is THE HADES PROJECT (2007) about a plot to use a quantum computer to wreak havoc on the world’s infrastructure. The domestic cover is followed by the Lithuanian, Bulgarian and Slovakian versions.

thp-covers1

 

 

 

 

The symbol on the English cover is a pentagram because there’s a lot of devilish stuff going on inside. I think the Lithuanian cover is just plain weird like a strange Southwestern fire god, while the Bulgarian is spooky, and the Slovakian looks conservative and regal. Not sure why there’s a compass in the picture.

Number four is THE 731 LEGACY (2008), a scary story about state-sponsored terrorism and the reassembling of an ancient retrovirus that is carried in all human DNA. Here’s the English cover followed by Greek and Dutch (a bestseller in the Netherlands).
 731-covers1

 

 

 

 

The domestic cover shows a modified Japanese war flag since Unit 731 was a WWII Japanese organization that performed terrible atrocities against their enemies. The Greek cover looks like "Stairway to Heaven" and the Dutch publisher decided to change the title to THE KYOTO VIRUS, although they did keep the Japanese flag in the background.

So can we judge a book by its cover? Each publisher must understand their market and audience, and know what kind of visual impression is needed to make a customer pick up a book. I like all the versions of our covers for different reasons and I think it’s really interesting to see how our stories are interpreted in various languages and cultures with the cover art. But most of all, I really like that Russian skull chalice.

If you’ve had foreign language versions of your books published, was the art work similar to your domestic version or did the artist take off into La-La-Land? What was your reaction when you saw the covers?

It’s a Vision Thing

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I stumbled across a few interesting articles this week, one in Time Magazine that asked, “What’s the Matter with Publishing?” and another on Shelf Awareness that offered a glimpse of Harper Collins Studio, a new division of the parent company. They serve as interesting counterparts to each other.books

Starting with the Time Magazine piece, I was surprised to learn that literary reading by adults has actually increased 3.5% since 2002, the first such jump in almost a quarter century. So, they postulate, the audience isn’t the problem. The trouble lies in the antiquated business model publishers have been following, which dates back to the Depression. Something like 40% of the books printed today are eventually pulped, which is not only environmentally criminal, but horribly costly for both publishers and stores. And an author who doesn’t sell through a certain percentage of their print run, in the age of computerized ordering systems, either must change their name or hope their publisher offers them another chance. And sadly, the latter doesn’t happen often. Bottom line is this is a business, dictated by numbers. No matter that the publisher printed far more copies of the book than you (or they) could hope to sell, especially if they didn’t back up that print run with marketing, which is generally the case. Authors have no say in how many copies of their book will be printed, making it a frequent topic of hushed conversations at conferences. Did you hear that John Doe had over 100,000 printed and barely sold 10,000? Or that Jane’s publisher printed so few copies she couldn’t get in any of the big box stores?

Actual print runs are a closely guarded secret, I haven’t encountered many authors willing to reveal their numbers. But we all live and die by those percentages. If you sell 5,000 copies of your debut, and your print run was 10,000, you’re in pretty good shape. Conversely, if your print run was 100,000, and you sold 20,000, good luck getting that next contract. It’s madness.

Which is what makes the Harper Studio model so intriguing. No more returns. And no big bidding: they cap their advances at $100,000 (although most Kindleauthors will probably get far less up front). What they do offer is more “creative” marketing assistance and higher royalty percentages (a 50/50 split-wow). And my favorite part: they’ve got a plan to encourage buyers to purchase ebook and audio formats of the same book for only a few extra dollars. Wherein lies the genius, in my opinion. Finally, a publisher that sees opportunity in the ebook format, and not just a threat. I love my Kindle, but it’s hardly ideal for the beach or baths. So how perfect would it be if I could start reading a book on my Kindle while waiting for a train, then continue reading at home in the tub that night, then listen to the conclusion in my car the next day? All for around what I would have paid for the hardcover version alone.

It’s an intriguing idea. I’m curious to see how it turns out. So far Harper Studio is apparently focusing on nonfiction, but if the model works, who knows? Maybe they’ll expand to fiction titles. Maybe more publishers will stick their toes in the water. In truth, anything would be better than how it is now, at least from the author’s point of view. In my experience you’re left with very little input into the production process and even less assistance on the sales and marketing end. It’s sort of the business equivalent of tossing a bird from the nest to see if they’ll fly, and sadly most authors end up plummeting to earth, their dream over before it even really began. And that is truly a shame. So I’m all for trying something new, adapting to the changing world and making sure that people continue to love and read stories. Because in the end, isn’t that what matters?