Hard times for publishers

By Joe Moore

In her post yesterday, my friend Kathryn Lilley asked, "I’m also wondering how the book publishing business is going to survive in general?"

Like so many other segments of American business, publishing is hurting from the economic downturn. Publishing houses are downsizing, merging, laying off employees, and in some cases, temporarily halting the acquisition of new titles. Assuming that a congressional bailout is not in the cards, are there any other ways publishers can take action to save money and stay in business? Here are a few suggestions I think could help.

During the Great Depression, Simon & Schuster was the first publisher to offer booksellers the privilege of returning unsold copies for credit. The idea was to allow bookstores to take chances on new titles and help get unknown authors onto the selves. The practice has been in place ever since. With another possible depression on the horizon, maybe it’s time to change that practice. What if publishers offered stores incentives not to return books? Or eliminated the practice altogether? It would greatly reduce cost on both ends; the house could cut down on the costs of handling returns while the bookstore could take advantage of deeper discounts and rebates to increase their margins. Just because that’s always the way it’s been done, doesn’t mean it’s still the right way.

depression1 How about eliminating ARCs? Rather than facing the small-run, high printing costs of advance copies, put the galleys online and send an email to the reviewers with a private link to download a PDF to their computers. Even better, give the reviewers an ebook reader like the Amazon Kindle and let qualified advance readers download and read as many galleys as they want for free. You only have to give them one reader but it would be good for hundreds or thousands of downloads. It’s a cheap, green solution to the high cost of printing ARCs.

And to attract more readership cheaply, what about publishers using inexpensive social networking to market titles to increase their market share? Set up Facebook or MySpace pages with links to sample chapters of new titles and catalogs along with author interviews and book trailers using YouTube-style videos. Include the ability to click to purchase ebook or order a print version on the spot.

The bailout isn’t coming, but tweaking the publisher’s marketing and selling business model could reap results right away. Any other ideas out there to help publishers survive the hard times?

Doom! Gloom! and Critique Groups

by Clare Langley-Hawthorne

I’ve been in the same critique group for over five years now and although it’s been reconstituted in various forms there has been a constant core group of people who have provided me with considerable and (often) much needed support…But as 2008 draws to a close my writing group has started to feel decidedly disenchanted, jaded and (dare I say it) depressed…and I’m starting to fear it’s partly due to me.


As the only published writer in the group I used to at least provide a bit of hope and some inspiration but now, given all the doom and gloom in the publishing industry, the group is starting to view the road to becoming and staying a published author as an insurmountable obstacle course. Sure I may have cleared the first few hurdles but now, as they watch me continue to traverse the mine field they are starting to ask – when does it ever get to be easy? I confess that I suspect it never does…that the obstacle race is never over, the hurdles just change…and then the group sinks back into despair once more.

Some members have said jokingly it’s time we started writing erotica (okay, I confess I was one of them!) because hey, maybe we’d actually make money if we did…but then we all give ourselves a reality check and realize we cannot change what we write. As for most writers we tell the stories that need to be told – that well up from within and pour on to the page. We can’t write to the market or try and pretend to be a different kind of writer (damn, damn, damn!).

My writing group meets every second Friday and, up until June this year, people were battling on but upbeat and determined. Now the group is teetering on the edge of despondency. While ruminating on this week’s blog I visited despair.com, thinking there might be some funny one-liners from their spoof on the inspirational posters we’ve all seen gracing corporate America’s walls. But while lines such as “Limitations – until you spread your wings, you’ll have no idea how far you can walk“, raised a smile I realized that the LAST thing we needed was more ‘demotivation’ for our work!

I keep thinking of that hilarious sci-fi spoof Galaxy Quest and I feel like I’ve turned into the Tim Allen character who cries “Never Give Up; Never Surrender!” from the bridge of his ridiculous spacecraft just as he faces probable annihilation…
So I’m turning to you all for advice. How can a writing and critique group support one another in these challenging times? What is the single best thing you have come away from this year, in terms of your writing, that might buoy the hopes of both the published and the unpublished writer?

Gender Bias

There was an interesting article in the Guardian this week asking whether or not young female writers are operating at a deficit when itmorrison comes to major literary awards. Not due to any shortcomings on their part, but because (as the author posits) "the literary industry as a whole – agents, editors, booksellers and critics – currently offer disproportionate encouragement to aspiring male writers to produce the kind of serious-minded, bookish work that gets on shortlists, compared to young female writers." The argument being that for whatever reason, publishers prefer discovering the next Norman Mailer to finding another Toni Morrison.

I’m not entirely certain I agree with this, but it’s an interesting piece, particularly since it was written by a young male author. I also did a quick head count, and during the past two decades only five women have won the Nobel Prize for Literature. Five mailerwomen won the Man Booker Prize. Only with the Pulitzer did women even approach parity, with eight out of twenty taking home the prize.

This got me thinking about gender bias in our own  neck of the woods. When my agent first called to sign me, she was noticeably taken aback. Toward the middle of our conversation she confessed that after reading THE TUNNELS, she’d thought I was a man (though the name "Michelle" was pretty straightforward, in my opinion). Since the subject matter was so dark, she felt it might appeal to more male readers than female ones. She recommended that I consider adopting a pseudonym, or shortening my name to just the initials (sadly, that would leave me "M.A.Gagnon," which doesn’t exactly trip off the tongue, and sounds like something the Mayo Clinic might have a specialized treatment for).

In the end, I opted to stick with my full name. Partly because I didn’t entirely believe that gender bias exists, partly because I’m just obstinate that way. But I do wonder. When I meet people at conferences who have read my books, the universal exclamation is, "but you seem like such a sweet girl." I suspect that very few male authors are referred to as "sweet" when they meet their fans, or hear that they seem "too happy to write these sorts of books."nobel

Impossible to say whether or not it affects my sales. Occasionally this question rears its head on one of the mystery discussion groups, and everyone gets up in arms. Most people declare that they will happily read any book regardless of who wrote it. But does that apply to the world at large? Especially since I don’t write cozies (which are marketed more toward women), but thrillers, is my name working against me?

Where do you stand? Will you read anything by anyone? Or does gender bias sneak into your decision-making process, subconsciously or otherwise?

What I’m Thankful For (and a pumpkin cheesecake recipe)

Of course, there’s the usual: my health, my family and friends, the fact that I didn’t have to board a plane today and brave the madding crowd. I’ll be enjoying my turkey right here in (relatively) warm and sunny California, thank you very much.

pumpkin But this year, I do have a little something extra to be thankful for: my new two book contract. Because as many of my writing friends have recently discovered, this is a tough, tough environment for book sales. I share writing space with nine other authors. Two of them had contracts fall through in the past few months. Two others have manuscripts that their agents think would have gone into a bidding war earlier in the year: but as of right now, they haven’t had a single offer.

With the news that Houghton Mifflin has stopped acquiring manuscripts for the time being, many writers’ worst fears are confirmed. Forget the automakers: how are writers going to survive the economic downturn? Is it time for us to hand in our private jets, God forbid? If my contract had been negotiated after the crash, I suspect my publisher would never have offered the amount we settled on. In this industry, so much comes down to timing.

Of course, it’s not as though much happens between Thanksgiving and New Year’s in the publishing industry anyway. Much as they are loathe to adjitneymit it, it’s the only American profession that seems to mirror the European vacation calendar. Most agents won’t even bother trying to shop a manuscript this time of year. And August: fuggedaboutit. The Da Vinci Code could land in an editor’s lap and they’d toss it aside while rushing off to catch the jitney to the Hamptons. Mind you, I’m all for that. Especially since most editors spend their days in meetings and their nights and weekend working on manuscripts. It’s definitely not a job you go into for the money, by and large. So time off is well-deserved.

But parissince the lack of acquisitions at this time of year is largely a given, why did Houghton Mifflin even bother making the announcement? Their "temporary freeze" is a bad sign. Will it last through January, or longer? Will it spread to other houses? Does this mean that the publishing industry is throwing in the proverbial towel, and will eventually only publish a handful of titles every year about vampire detectives with difficult (but beloved) dogs who reveal religious conspiracies while recording their downward spiral into drug addiction followed by their inevitable redemption? Or, God forbid, Paris Hilton’s latest musings on hair, boys, and other national security issues? Because let’s all just admit that Paris Hilton can walk into pretty much any publishing house and get a seven figure deal before you can say "Salman Rushdie."

The irony here is that all things considered, books are cheap entertainment. And historically, entertainment has done well during economic bulldogdownturns, when people need to take their minds off their troubles. Little known fact: more books sold during the Great Depression than in the period immediately before and after. Sure, in the new millennium we have many other distractions available to us, from television to video games to bulldogs on skateboards. But what if the publishing industry banded together and advertised reading as the ultimate inexpensive pastime? Something along the lines of the dairy industry’s "Got Milk" ad campaign? Who knows, it might make a difference. And hoping to shore up the industry by releasing fewer and fewer titles doesn’t seem like the best option.

Anyway, that’s my thought for the day. And I’m hoping that by the spring of 2010, when my renewal comes up, the economy will have recovered somewhat. Until then, I’m honing my vampire knowledge base.

As promised, my killer (no pun intended) Pumpkin/Ginger Cheesecake recipe, in case you’re in charge of dessert:

Ingredients

  • 1 gingersnap crumb crust baked and cooled
  • 3/4 cup sugar
  • 1/4 cup chopped crystallized ginger
  • 8 ounces cream cheese, softened
  • 2 large eggs
  • 1/4 cup whole milk
  • 1 tablespoon all-purpose flour
  • 1/2 teaspoon freshly grated nutmeg
  • 1/4 teaspoon salt
  • 1 cup canned solid-pack pumpkin (from a 15-ounces can)

Preparation

Make the gingersnap crumb crust:

  • 5 tablespoons unsalted butter, melted, plus additional for greasing
  • 1 1/2 cups cookie crumbs (10 graham crackers or 24 small gingersnaps; about 6 oz)
  • 2 tablespoons sugar
  • 1/8 teaspoon salt
  • Special equipment: a 9- to 9 1/2-inch pie plate (4-cup capacity)

Put oven rack in middle position and preheat oven to 350°F. Lightly butter pie plate.

Stir together all ingredients in a bowl and press evenly on bottom and up side of pie plate. Bake until crisp, 12 to 15 minutes, then cool on a rack to room temperature, about 45 minutes.

Cook’s notes: • To make cookie crumbs, break up crackers or cookies into small pieces, then pulse in a food processor until finely ground. • For pumpkin ginger cheesecake pie, use 4 (not 5) tablespoons melted butter plus additional for greasing.

Then, for the cheesecake part:

Keep oven rack in middle position set at 350°F.

Pulse sugar and ginger in a food processor until ginger is finely chopped, then add cream cheese and pulse until smooth. Add eggs, milk, flour, nutmeg, and salt and pulse until just combined.

Reserve 2/3 cup cream cheese mixture in a glass measure. Whisk together remaining 1 1/3 cups cream cheese mixture and pumpkin in a large bowl until combined.

Pour pumpkin mixture into gingersnap crumb crust. Stir reserved cream cheese mixture (in glass measure) and drizzle decoratively over top of pumpkin mixture, then, if desired, swirl with back of a spoon. Put pie on a baking sheet and bake until center is just set, 35 to 45 minutes. Transfer to a rack and cool to room temperature, about 2 hours, then chill, loosely covered with foil, at least 4 hours. If necessary, very gently blot any moisture from surface with paper towels before serving.

They’ll love it, trust me.

Talk me down—is the book biz doomed?

Clare’s post yesterday about the demise of publishing sent me scurrying around the Web. I was
searching for signs of hope that the book publishing industry is not modeled after a Model T or a dinosaur, doomed by an era of digital entertainment to be consigned to the museum or bone yard.

What I’ve found so far is not encouraging. For example, I stumbled across a piece by Boris Kachka in New York Magazine, “Have We Reached the End of Book Publishing As We Know it?” Per the well-researched, well-argued article, the book publishing industry as we know it is doomed, as evidenced by the following:

  • Upheavals in the corporate executive suites
  • The mad rush to e-book publishing
  • The continuing woes of midsize publishers
  • The declining fortunes of in-store booksellers, including Borders
  • A “vertical market grab” by Amazon

Kachka’s article contains a scary message for publishers and authors. Everyone in the industry that he interviewed seems to agree that the old business model of publishing is going away, but no one has a lock on how the future will look. Kachka posits that the new “big thing” in commercial publishing might be—I kid you not—true-life stories about heroic pets who teach humans lessons about being human. The rest of the publishing landscape might consist of reduced advances for authors (not an adjustment for most midlist writers, whose advances are already paltry), some form of POD and e-book distribution, and an uncertain future for everything else, including so-called “literary” fiction.

I hope the article exaggerates, but just in case, I’m getting prepared. Did I mention I have a great story about our newly adopted cat? Her name is Bianca–she’d a lovely blue-eyed Siamese who is teaching me how to be more human. Tie-ins include a lovely “Wisdom of Bianca” cat calendar. Details to follow.

Now, about that million dollar advance…


Please someone, talk me down. Is the publishing business model really broken? Is there no hope?

If you can’t reassure me, then tell me about about a heroic puppy who teaches a cat how to be more human.

Otherwise I’ll have to order the e-book version from Amazon.

It’ll be here in ten seconds.

The Model T of Publishing

by Clare Langley-Hawthorene
www.clarelangleyhawthorne.com

My husband and I were walking with out boys to our favorite coffee shop – Peets in Berkeley when we saw a model T Ford parked on the road in all its early glory. The boys were (of course) fascinated but seeing this anachronism made me reflect on the world today – the model T Ford converted what was a luxury that few could afford into something attainable to ‘the masses’. Now GM veers towards bankruptcy…hmmm…what’s wrong with that image? Publisher’s today are hardly on the verge of bankruptcy but GM’s position makes you think – GM once had over 50% of the US market share but they failed to see change coming and didn’t adapt to the market in time…
So what about the publishing industry (not known for being fleet of foot at the best of times)?

Are we in danger, just as the auto-makers are, of failing to see our own redundancy? Failing to heed the warning signs? What about the publishing industry as a whole – are they equipped to cope with the changing market – hell, are they equipped to cope with the changing world?

I have a biography on the man who established my own publisher – Penguin – who strived to bring (affordable) literature to the masses but now we have a system in which a few major players dominate and the lure of what is ‘affordable’ and ‘accessible’ as lost some of its attraction. If it’s all about the bottom line, you have to wonder, how do publishers survive and how will they survive into the future? Are they merely waiting for the next Dan Brown to deliver his manuscript? Are publishers (the way we know them) going to rise and fall on the fortunes of the few at the top? Will there even be a ‘reading public’ in twenty years or are we just kidding ourselves? I have to admit that most of my readers are well into their 40’s, 50’s and 60’s (and beyond) – so what happens when those who buy the books are no more? How will the industry adapt so my children will be as excited about books (in whatever form they may be) as I was?

We certainly live in interesting times – so what do you think? How will the publishing industry adapt to survive in the future? How will writer’s adapt – hell – how will we even survive???