A word about John Updike. And what makes a good book?

By Joe Moore

updike1 John Updike (1932 – 2009)  The writing community lost another great one on Tuesday. John Updike was the author of over 50 novels and winner of two Pulitzer Prizes, Updike was best known for his "Rabbit" novels. Mr. Updike had a rich, poetic writing style that captured the hearts of millions. He will be missed.

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On a recent writer’s forum, someone asked the basic question: “what makes a good book?” Or, better yet, why is it that some books are hard to put down while others are easier to put down than a bucket of toxic waste?

From a technical standpoint, we could analyze the grammar, punctuation, sentence structure, command of the language, and a dozen other things we studied in school. (Which begs the question: why aren’t all English professors bestselling authors? But that’s something for another blog post.)

We could also discuss the book’s premise, theme, plot, voice, style, pacing, point of view, accuracy, and all those issues that were topics at the last writers’ conference workshop.

But my answer to what makes a good book is simple: soul. By that, I mean the soul of the writer. The more a writer involves or reveals his or her soul in the writing, the more the reader can and will relate to the story. Since soul is what separates us from the chimps and fish, it’s the element of a story for which we can all connect.

love1 So how do you put soul in your writing? First, I believe you must write about something you love; chose a subject you care deeply about. If you find a topic you care about, it will become obvious and others will care as well. It’s impossible to hide your love for your story. It’s the caring and love of your story, not the plot or theme or point of view that will be the most compelling and seductive element of a good book.

It’s worth repeating: it’s impossible to hide your love for your story.

Now don’t be confused with some authors’ love of their own words. That will sink you faster than yesterday’s NYSE. No one likes being talked down to or an author who is so into himself that he gets in the way of the story from ever becoming real. No, the soul of a story—your soul—must come through. It doesn’t matter whether it’s a cozy murder mystery with cute cats on the cover or a gritty Noir with dead cats on the cover, it must contain generous portions of your soul, your love of what you do and how you do it. Without it, as Truman Capote once said, “That’s not writing, that’s typing.”

Put your soul into your writing. Love your story. The result is the answer to what makes a good book.

Hard times for publishers

By Joe Moore

In her post yesterday, my friend Kathryn Lilley asked, "I’m also wondering how the book publishing business is going to survive in general?"

Like so many other segments of American business, publishing is hurting from the economic downturn. Publishing houses are downsizing, merging, laying off employees, and in some cases, temporarily halting the acquisition of new titles. Assuming that a congressional bailout is not in the cards, are there any other ways publishers can take action to save money and stay in business? Here are a few suggestions I think could help.

During the Great Depression, Simon & Schuster was the first publisher to offer booksellers the privilege of returning unsold copies for credit. The idea was to allow bookstores to take chances on new titles and help get unknown authors onto the selves. The practice has been in place ever since. With another possible depression on the horizon, maybe it’s time to change that practice. What if publishers offered stores incentives not to return books? Or eliminated the practice altogether? It would greatly reduce cost on both ends; the house could cut down on the costs of handling returns while the bookstore could take advantage of deeper discounts and rebates to increase their margins. Just because that’s always the way it’s been done, doesn’t mean it’s still the right way.

depression1 How about eliminating ARCs? Rather than facing the small-run, high printing costs of advance copies, put the galleys online and send an email to the reviewers with a private link to download a PDF to their computers. Even better, give the reviewers an ebook reader like the Amazon Kindle and let qualified advance readers download and read as many galleys as they want for free. You only have to give them one reader but it would be good for hundreds or thousands of downloads. It’s a cheap, green solution to the high cost of printing ARCs.

And to attract more readership cheaply, what about publishers using inexpensive social networking to market titles to increase their market share? Set up Facebook or MySpace pages with links to sample chapters of new titles and catalogs along with author interviews and book trailers using YouTube-style videos. Include the ability to click to purchase ebook or order a print version on the spot.

The bailout isn’t coming, but tweaking the publisher’s marketing and selling business model could reap results right away. Any other ideas out there to help publishers survive the hard times?

Fernando’s advice

By Joe Moore

A few days ago, my friend and blog mate, Clare Langley-Hawthorne, asked the question: Can the Introverted Writer Succeed? I think we all agreed that, yes, just about any writer can succeed given the right set of circumstances including big doses of talent and luck. Of course we could say the same holds true for winning the lottery; given the right set of numbers, anyone can be a winner.

But whether you’re introverted and shy or known as the life of the party, I believe the first step to becoming a successful writer is to adapt a successful attitude. By that I mean, if you act like a success, there’s a good chance the world around you will treat you in like manner.

Now, we can get into a heavy discussion of what success means. For some, it’s big money and a slot on the bestseller list while others feel successful in just completing a manuscript. Certainly it’s important that each of us determine what we consider to be a success and then work toward it. But in the end, it doesn’t really matter. I believe that success in a state of mind.

If you don’t feel that you’ve achieved success in your writing yet, it shouldn’t stop you from taking on a successful attitude.

bc Many years ago, the wonderful comedic actor Billy Crystal played a character called Fernando on Saturday Night Live. Fernando’s famous line was “It’s better to look good than to feel good.” I think in many ways we should embrace Fernando’s advice. We should look successful now in anticipation of achieving success later. No, I don’t mean spending thousands on fancy clothes or showing up at a book signing in a stretch limo. Nor do I suggest lying about your success or attempting to deceive anyone.

Having a positive attitude is not deceit. In fact, it’s addictive and usually produces successful results.

Someone once said, “You are what you eat.” I think that concept goes way beyond food. For example, if you complain about the results of your writing or constantly bad mouth the state of the publishing industry, chances are you will quickly develop a self-fulfilling prophecy and those things that you find negative will continue to come your way. Your writing will suffer, your head will become clouded, and at some point, you will consider yourself a failure because you just might be.

Successful writers (or any profession) become so because they believe in themselves and their ability to succeed. And the more they believe, the more they attract success. Act the part, walk the walk, think as a successful writer would think, and before you know it, your writing gets better, your advances grow, your sales increase, and your publisher pays for the stretch limo.

Listen to Fernando.

Exposing myself is hard work

by Joe Moore

There are more places to expose yourself on the Internet than you can possibly keep up with. For me, it started a long time ago with a website, then another, then a blog, then another, and on and on. Sometimes it feels like a full-time job just to maintain and update all the blogs, forum profiles, and social networking sites where I have my profile and book news posted.

Most are available for public viewing while some are for those who register first. But when a news item or piece of info needs to be added such as a book launch or a signing, it can take hours just to update them all.

Did I change my Facebook status today? Did I post the newest version of the book trailer on YouTube?

Here’s a partial list of where I’ve exposed myself. As you can see, it can quickly get out of hand.

Facebook
Redroom
Kill Zone
InkSpot
Amazon Blog
Personal Website
Book Website
Thriller Website
Goodreads
Mystery Writers of America
Plaxo
Live Journal
Linked In (members only)

How many places do you expose yourself? Is it worth the time needed to keep everything updated? Do these sites generate books sales or just more busy work? Shouldn’t we all be writing rather than posting or updating or checking or commenting or . . .

Kindle Redux

By Joe Moore

kindle One of the most popular topics on the Kill Zone blog (besides the ongoing strength of the paranormal genre) has been the Amazon Kindle e-book reader. Kathryn wrote about it here and here; John G also had things to say here, and Michelle commented on it here.

After so much talk about the Kindle, I started asking myself if an electronic device could actually take the place of printed books anytime soon. The way I see it, the biggest hurdle that the Kindle and similar devices have to overcome is the technology itself. A book is probably the most ingenious storage device ever invented. Why? Because the basic format has not changed in thousands of years. And hundreds of years from now, someone can pick up a book printed today and read it. There’s no guarantee that the technology supporting the Kindle will last a decade, much less a millennium. What if batteries are suddenly no longer made to power the Kindle? What if the format is no longer efficient to archive the written word? What if a new device comes along that holds a thousand times more data at a fraction of the cost? What if it simply isn’t manufactured anymore and you still have one that needs servicing.

Can that happen? Remember 8-track audio cassette tapes? Betamax? 78 RPM phonograph records? VHS? It’s even getting hard to find a CD anymore now that iPods and MP3 has come along. How about CRT video monitors? Anyone you know still have one now that the cost of LCD flat monitors are approaching the price of a tank of gas? Seen any standard definition, 4×3 aspect ratio TVs in the stores the last time you shopped? If the device that’s needed to play the media is not preserved along with the media, you’re out of luck. There’s no chance of that happening with books because they are their own storage device.

But before we cast judgement on e-book readers like Kindle and say they’re a passing fancy that will quickly go the way of the rotary dial phone, let’s revisit a few pieces of innovation from the past that didn’t catch on at first.

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
— Western Union internal memo, 1876

“I think there is a world market for maybe five computers.”
— Thomas Watson, chairman of IBM, 1943

“640K ought to be enough for anybody.”
— Bill Gates, 1981

“But what … is it good for?”
— Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip

“There is no reason anyone would want a computer in their home.”
— Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”
— David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s

“The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.”
— A Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp)

“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.'”
— Apple Computer Inc. founder Steve Jobs on attempts to get Atari and HP interested in his and Steve Wozniak’s personal computer

“Everything that can be invented has been invented.”
— Charles H. Duell, Commissioner, U.S. Office of Patents, 1899

Can you recall something from your past that you rushed out to buy only to outlive its function and usefulness?

The “O” word

By Joe Moore

theletteroI love being a writer, I just don’t always like writing. I find first draft writing to be painful. So much so, that I don’t know how I’ve managed to finish a single book, much less four novels. Some writers love the process and have an easy time at it. But many of my fellow author friends are like me—we fight for every word. It seems to be the nature of the beast for many of us. But what I do love is the process of rewriting. There, the pain is replaced with pleasure and fun as more and more meat is added to the bones.

One of the methods I have to cope with first draft writing is to use the advice I received from one of my beloved mentors who said, “A bad plan is better than no plan.” To equate that to writing, I believe you must have some plan of action before you can start. There are many writers who claim they can sit down and start writing from the first word, and complete their book in a stream of consciousness. I can’t do it. It rarely comes out freely like water from a hose. So I always create a plan of action. I hate to use the dreaded "O" word: outline. But that’s what it is. Some writers complain that outlining inhibits their creative muse. For me, it’s no different than taking a trip and using a roadmap. You might take a side trip now and then but the destination is always predetermined. I just keep it simple, basic, easy to understand—enough to have a general idea where I’m going at any given time. That way I always know what I’m working towards.

Someone once said that first draft writing is a lot like looking out over a fog-shrouded sea with only the tips of mountainous islands pocking up. With a plan of action, I know enough about the islands to realize that I must navigate to each one. What I don’t know is what will happen in the fog. My plan helps me get through it.

Do you outline? If so, how basic or extensive is it? Or do you just wing it?

Two heads are better than one

by Joe Moore

2heads One of the most frequently asked questions Lynn Sholes and I get is “How is it possible for two people to write fiction together?” The answer is, it ain’t easy. At least it wasn’t at first. Collaboration on non-fiction is somewhat easier to understand. In general, with non-fiction, the “facts” usually already exist and the collaborators’ job is to organize them into a readable document that has a beginning, middle and end. A good outline and knowledge of the subject matter along with professional writing skills may be all the authors need.

But with fiction, nothing exists. It’s all smoke and mirrors (a great title of a great thriller by my fellow KillZone blogger, John Ramsey Miller, by the way). Fiction is a product of an individual’s imagination. It might be inspired by actual facts or events, but only the individual has a specific vision of those events in their head. So how can two people have a similar enough vision to be able to write a novel?

I can’t speak for the handful of other writing teams out there, but Lynn and I have managed to complete 4 thrillers together because of a number of reasons. First, we love the same kind of books—the ones we read are like the ones we write. Second, we have an unquestioning respect for each other’s writing skills and a deep belief that whatever one of us writes, the other can improve. Third, we believe that there’s always a better way to write something. Fourth, we never let our egos get in the way of a good story. This comes from spending over 10 years in a weekly writers critique group. Fifth, we know each other’s strengths and weaknesses, and are willing to admit them. Sixth, we agree on the same message in each book. Seventh, we believe that we are on the same level of expertise. And last, we believe that the whole is greater than the sum of the parts.

Those points cover the mental portion. Now, how do we handle the mechanics of the job. We talk, and talk, and talk. At least once a day we conference call, brainstorming and telling and retelling each other the story. Our two favorite words are: What if? Whether it’s global plot points or an individual scene or character motivation, we keep telling each other the story until that little imaginary movie in our minds becomes as in sync as possible. Then one of us will declare they have a “handle” on the scene or character or chapter, and create the first draft.

We write very slowly because each chapter must go back and forth many times for revision. Years ago, when we first started, everyone could tell who wrote what as we tried to write our first book. It took three years of hard work before we melted our voices together. Now, because the process goes through so many revisions, even I can’t always remember what I wrote and what she wrote. I rely on my co-writer so much that I’ve come to wonder how individuals can possibly write a book on their own.

There are a number of advantages and disadvantages to collaborating. A disadvantage is that you split any money you make. So you’ll always make half of what you could as a single author. And like any relationship, there is always a chance of a falling out. And something could happen where an ego can become inflated and affect the process.

One of the pluses is that we never experience writer’s block. One of us will always have an idea on how to get out of a jam or move the story forward. And unlike our family, friends, trusted beta readers, and everyone else, a co-writer has an intimate, vested interest in the success of the story that no one else could have.

Lynn and I are approaching the mid-point of our fifth thriller together. I’ve found that creating the first draft of a chapter is just as exciting as getting a new chapter from her and seeing where the story has gone. I guess the whole thing boils down to trust. Trust in each other and in the goals we both want to achieve with the story and with our careers.

So, now that you know how we write together, do you think you could ever collaborate on a novel? Or is writing fiction too private an experience. Do you believe two heads are better than one or would you rather not have anyone sticking their nose in your work?

The Name Game

By Joe Moore

Book titles are critical. It’s that first impression when a potential reader glances down at the new fiction table in the local bookstore. And even if you’ve got a great title, you hope the publisher’s art department doesn’t somehow screw it up with the cover art. I’ve seen books with good titles that were almost impossible to read from a distance. And others where the design was so busy, it gave me a headache.

When Lynn Sholes and I decided to collaborate on our first book, we used CORPUS CHRISTI for the working title during the three years it took to write. Since it was a thriller about cloning Christ, we thought using the Latin for Body of Christ was cleaver. But when we sent it off to our agent, she pointed out the error of our ways. Could be a travel guide to a city in Texas. Could be a novelization of a Broadway play running at the same time. So we changed it to THE ENOCHIAN PROPHECY, a brilliant title that no one could pronounce or spell. Our publisher wisely changed it to THE GRAIL CONSPIRACY which has stuck in all the foreign translations except German.

Book 2 had the working title of THE THIRD SECRET. Steve Berry released a thriller by the same name so our agent changed the title to THE LAST SECRET. So far, it has worked for the foreign publishers that have translated it, although we haven’t seen the German version yet.

Book 3 had a working title of INDIGO RUBY for the year it took to write. The title had a great deal of meaning for at least two people: Lynn and myself. Again, the publisher stepped in and wisely renamed it THE HADES PROJECT which is exactly what the book is about. Clever.

BLACK NEEDLES was what we called number 4 which was the name we gave the deadly retrovirus that formed the threat of the book. Cool title, but it really didn’t tell the reader anything about the story. Could be a book about a knitting club for witches. So the publisher finally settled on THE 731 LEGACY. The book involves the Japanese WWII biological warfare division called Unit 731 and how its legacy propels the story. OK, we agree that was a wise decision and makes sense.

The working title to our next one is THE PHOENIX APOSTLES. We’ll see if that makes it to print.

Sometimes it’s better to leave the titles to the marketing and sales department and just stick to writing the story.

So why are titles important? Paul McCartney’s working title of the Beatles classic “Yesterday” was “Scrambled Eggs.”

Have all your working titles made it to the cover of your book? If not, were you happy with the final version?

Dreaming about tomatoes

By Joe Moore
When your first book was published, was the experience everything you dreamed it would be? For me, it was quite different than what I expected. The first time I walked into a national chain bookstore and saw my shinny new novel on the new release table, it was a rush. I was proud. I felt like I was on top of the world. I couldn’t wait to see customers gather it up in their arms and rush home to read it. Then I stood back and watched as people picked up my book, glanced at the back cover copy, and put it down with no more interest than in choosing one tomato over another at the supermarket.

tomato1 That book cost me 3 years of my life and they passed judgment on it within 5 seconds.

Reality quickly set in. Not everyone will want to read my book. Not everyone will like it if they do read it. And I found out rather fast that once a book is published, the real work begins.

Today, I’m writing (with co-author, Lynn Sholes) my fifth novel. My books have won awards and I’ve been published in many languages. And yet, every day I face the reality that the true test of my success or failure is what the customer does when they stand over that literary produce bin and pick what they think is the ripest tomato. It’s about as scary as it can get.

As a full-time writer, I have the best job in the world. I would not trade it for anything. But a word to anyone dreaming of publishing their first book: be careful what you wish for. You just might get it.

So when your first book came out, was it everything you dreamed of? And if you’re still working at getting that first tomato out there, what are you dreaming it will be like?

The journey of Cotten Stone

By Joe Moore

facebook-731 October marks the publication of The 731 Legacy, the fourth (and final) installment in the Cotten Stone series. My co-author, Lynn Sholes, and I have lived with our main character for over 7 years and have grown to know and care for her very much. Ending a series is almost like a death in the family—someone you have become close to has passed on. But like real life, it’s inevitable.

Cotten’s journey began over a decade ago when Lynn and I were members of a local writer’s critique group. Writing under the name Lynn Armistead McKee, she was the only published author in the group with six books in print. One evening she mentioned an article she’d read in Discover Magazine about an archaeologist who unearthed a well-preserved relic at a dig site in Jerusalem that he believed was the cup used by Christ at the Last Supper. Tradition holds that the cup was also used to collect Christ’s blood at the Crucifixion and became know as the Holy Grail. Traces of human blood were found inside the relic and the archaeologist believed it to be the blood of Christ.

Based on the article, Lynn proposed her idea for a book: What if someone used the DNA in the Grail to clone Christ. Someone evil.

I was blown away by the idea and encouraged her to write it. But she was reluctant and felt it might be too ambitious a task for her to take on. Her style was more lyrical with romantic undertones. This was a “high concept” thriller that she didn’t feel comfortable undertaking.

I was so intrigued with her premise that after waiting a couple of years, I finally threatened her that if she didn’t write the book, I would steal the idea and write it myself. We compromised and decided to work on it together. We felt that the areas I was weak in she had strength, and vise versa. We spent a summer constructing tgcan extensive outline and then began drafting the first chapters. Our collaboration could only be described as a train wreck. Everyone that read our first chapters could tell who wrote what. It was a mess. But we didn’t give up. And the thing that probably saved us from abandoning the project was the 10 years we had spent in our critique group. We knew our strengths and weaknesses, our styles, and our voices. So we put our egos aside and maintained a solid respect for each other’s skills while plowing forward until we completed what became The Grail Conspiracy three years later.

Lynn’s agent shopped the manuscript around and quickly got us a contract. Within a year, our book was named ForeWord Magazine’s Book-Of-The-Year, got translated into over 23 languages, and became an international bestseller. Cotten Stone’s journey had begun.

We had no idea that the publisher wanted a series until we noticed it said “A Cotten Stone Mystery” on the proposed cover. They wanted more? Apparently so.

tlsSo we came up with the concept of The Last Secret. Like TGC which combined cutting edge science (human cloning) with an ancient relic (the Grail), we continued this scheme with Cotten’s next adventure. The science was quantum physics and the relic was a 5000-year-old crystal tablet that predicted the Great Flood and held the key to surviving Armageddon along with revealing the path to the Kingdom of Heaven. Cotten’s journey took her on a race to find the tablet before it could be destroyed by the same group that wanted to clone Christ.

thpBook 3 was The Hades Project, again combining science (quantum mechanics) and a relic (The Spear of Destiny). The Forces of Evil were back, this time about to reek havoc with the world’s first quantum computer. To complete their project, they needed the rarest element on earth to power the computer, and the Spear just happened to be made out of it. The race was on.

That brings us to The 731 Legacy and the discovery that the remnants of an ancient killer retrovirus are scattered across the human genome. The Forces of Evil figured out a way to reassemble the virus and create a new generation of suicide bombers that can kill selected targets with something as innocent as a cough on a crowded bus or a sneeze in church. Like the previous chapters of her journey, Cotten had a tough time dealing with this one and came close to tumbling off the edge of the abyss into Darkness.

The Cotten Stone journey has been great fun to write. And many have told us equally good fun to read. Lynn and I have watched Cotten grow from a rookie network reporter who rejected her special calling in life to senior investigative correspondent for the Satellite News Network and the full acceptance of her “special” legacy. She learned a lot along the way and so did we. And despite the fact that the journey has probably ended, at least on paper, the good news is that in the end, Cotten and her fans finally got what they’ve been asking for all along the way. What was it? You’ll just have to read The 731 Legacy.