Using Magnets to Attract Readers
Since everyone’s probably busy with holiday prep (unless you’re like me and your holiday is over), gift giving is or was part of the mix. Today, I’m talking about gifts authors can give to readers. Reader Magnets.
Saturday, Patricia Bradley’s post addressed newsletters. Unlike social media, newsletters lists are one tool we can control. We “own” that content. If a social media platform disappears (anyone remember MySpace?), we’ve lost that audience and have no way to get in touch with our previous followers.
A reader magnet is designed to reward people for signing up for your newsletter. It can be a short story, a full-length novel, a sampler—anything that connects to your genre and would have subscribers wanting more. When someone signs up, they’re given their gift.
How should you deliver these magnets, and what form should they take?
My preference is always to make it as easy as possible on both ends.
First, you need a signup form, preferably a dedicated/landing page on your website. That way, you can link everything to that place.
Next, you want as many paths to your signup process as possible. I start with a simple signup link in my email signature line. I have signup forms on my website as well. And the dreaded popup. Everyone says they hate them, but they work, as I discovered once I got over my personal prejudice and added one.
But what I really came to talk about was the magnet itself. I have one main magnet—two short stories set in my Blackthorne, Inc. universe, featuring the head of the company.
I chose to deliver it in three formats: epub, mobi, and PDF. That way, the end user gets to choose the format, and you’re likely to satisfy more readers. Nobody wants something they can’t read. Although Amazon now wants manuscripts delivered in epub, the mobi format is still out there and (last I heard), lets readers sideload onto Kindle devices.
My least ‘favorite’ format is PDF. It’s a picture. You can’t do anything with it, and reading on a small device like a cellphone is next-to-impossible for me, especially if the offering is more than a few pages. But the takeaway here is you are not necessarily your reader, so I offer it for those who like it.
How do I create these formats? I use Draft2Digital’s free formatting service. They don’t require you put your book for sale, and they do a fine job of converting a Word document into mobi and epub. For PDF, I simply take my Word Doc and do a “Save As … PDF” and it works fine. D2D will convert to PDF as well, but for whatever reason, if you have a color image as your ‘cover’, it comes out in black and white.
Now that I have these three formats, I need a way to deliver them to my subscribers. I use BookFunnel. I’m sure many here are familiar with the platform, but in case anyone isn’t here’s a little about it. You need an account, which is easy to set up. Their basic plan is $20/year, so yes, there’s an initial investment, but I’m a firm believer in Do what you’re good at, do what you love, and hire out the rest. One of the perks is that if you’re using their service, and a reader is having trouble with the download process, BookFunnel will help walk them through the process, so you’re out of that time suck.
Once everything’s ready, here’s my basic workflow:
You use the signup form from my website. You’ll get a confirmation and a link to the BookFunnel page for the magnet. You download the book, and you’re added to my newsletter list.
If you’re not already signed up to receive my newsletter and want to see how it works for me, you can try it for yourself here.
(And, since it’s a new provider for me, if there are glitches, I want to hear about them.)
Another pathway to your magnet is BookSweeps. They offer a lot more, but today is magnet day. Readers can find your magnet (along with thousands of others) and when they decide they want it, they’re taken to the book’s page at BookFunnel (since that’s what I’m using) where they can download it, but they have to agree to be added to your newsletter list in order to get it.
But I digress. My focus was supposed to be the magnets themselves, so that’s it for today’s post. If you have questions, leave them in the comments. Feel free to mention other magnet delivery systems as well.
You are now free to resume your holiday activities. And if they include food prep, here’s a recipe for a five-minute fudge you can throw together in no time.
This is my last official post of 2021. See everyone on the flip side, and have a wonderful holiday season!
Now available for pre-order. In the Crosshairs, Book 4 in my Triple-D Romantic Suspense series.
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There’s more to ranch life than minding cattle. After his stint as an army Ranger, Frank Wembly loves the peaceful life as a cowboy. Financial advisor Kiera O’Leary sets off to pursue her dream of being a photographer until a car-meets-cow incident forces a shift in plans. Instead, she finds herself in the middle of a mystery, one with potentially deadly consequences.